G.J. Gardner Homes reappoints Blunt Agency following a competitive four-way pitch process

G.J. Gardner Homes has reappointed Blunt Agency as its lead creative agency. In a competitive pitch against three others, Blunt Agency won the account in 2016, launching the successful ‘Your trusted locals’ campaign.

Says Brent Nolan, director, Blunt Agency: “Your trusted locals enabled G.J. Gardner Homes franchisees to own the market position of where they live and solidify their personal connection to their community.

“The strategy and creative identifies what makes G.J. unique in the market, leveraging this to enabling one of Australia’s largest building groups to connect with communities with personalisation, relevance and authenticity.”

More recently Blunt Agency has launched the #MostTrusted campaign for G.J. Gardner Homes, a continuation of the Your trusted locals brand journey.

Says Peter Love, general manager, G.J. Gardner Homes: “As Australia’s No.1 rated national home builder we understand how important trust is to our customers. What excites us about the #MostTrusted position developed by Blunt Agency, is how it has become more than a campaign for our franchisees, it’s an ongoing reminder of who we need to be to our customers.”

Blunt Agency is responsible for brand and creative for the franchise group.

Says Nolan: “We are incredibly proud of the work we’ve been doing with G.J. Gardner Homes over the past few of years, but more importantly the results we’re achieving for the group.”

Says Love: “Blunt Agency’s ability to create brand platforms from which each and every franchise in the network has been able to leverage, localise and bolster their reputation in their local area has been a significant outcome of the engagement with us here at G.J. Gardner Homes. And this has strongly contributed to 2 consecutive record breaking years for the brand with home sales up by +24% in a market that has slightly contracted in recent times.”