Kennedy evokes cinematic appeal in its latest ‘Night & Day’ 2018 brand campaign via 3 Deep

Luxury watch and jewellery retailer Kennedy has released its new 2018 campaign via 3 Deep.

Titled ‘Night & Day,’ the campaign has a cinematic appeal to it with black and white imagery that enhances the luxury element that is key for Kennedy and its watch and jewellery brands.

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Says Martin Rainer, managing director, Kennedy: “Kennedy is the leading watch and jewellery retailer in Australia and the campaign is a strategic step in developing further brand awareness and loyalty. As a retailer we have the ability to showcase our brands in an innovative, alluring way. We are excited to have brought leaders in Australia’s creative talent industry together to collaborate on a campaign that creates a new perspective and reflects the classic yet contemporary Kennedy style; one not usually followed by traditional watch and jewellery advertising campaigns.”

Captured in a studio with minimal elements to detract from the talent and product, Australian photographer Darren McDonald flew from New York to work on the campaign, bringing his fashion campaign experience to the project while adding his own signature hallmark to the work.

Also adding their own distinctive hallmarks were stylist Peta Chua, make-up artist Linda Jefferyes and hair stylist Darren Borthwick.

The campaign will run nationally in leading fashion and lifestyle publications, premium outdoor and digital channels.