KIA Sorento gives punters something to smile about in latest campaign via Innocean Australia

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Kia has launched its new Sorento SUV with a new campaign from Innocean Australia.

All Kias come with a wealth of features but the single-minded launch spot focuses on the Sorento's 360-degree camera. 

As the new 7-seat SUV travels through the Aussie countryside, four characters each pose and give a smile for the Sorento's 360-degree camera. A cheeky gnome, a smiley cattle dog, an unusually happy sheep and finally a grinning old croc, which innocently sends the family racing away from the camp ground. A fresh take on the Nat King Cole classic 'Smile' completes this spot.

Sorento-sheep.jpgSorento-croc.jpgFrom its 8-Speed Manual transmission to its Lane Keep Assist technology, the newly styled Sorento gives you plenty to smile about, so the launch commercial is accompanied by a suite of digital films, each focusing on one of freshly styled SUV's many great features.

The campaign runs from July and will form a major part of the recent announcement of Kia Sorento winning Australia's Best Cars Best SUV $50,000 - $65,000.

Says Steve Jackson, Executive Creative Director of Innocean Australia: "A few things made me smile about this spot. Firstly, the single-minded narrative. More often than not everybody wants to focus on everything. Secondly, working with Noah Marshall again who, along with Blockhead, helped us create a really elegant tone for the spot. And finally, the singer, I was nervous about retaining the class of Nat's masterpiece, but she's rather fabulous I think. Thank you Nylon for finding such a gem."

Agency: Innocean Worldwide Australia
Executive Creative Director: Steve Jackson 
Senior Art Director: Guy Collins
Senior Writer: Robin Feiner
Executive Producer: Craig Sloane
Head of Strategy: Scott Davis
Group Business Director: Rick Whaite 
Senior Business Manager: Nalisha Dahya 
Head of Digital: Trevor Crossman
Senior Digital Producer: Jye Calder 
Senior Digital Developer: Dario Crucitti 
Digital Developer: Tao Zhang
 
Production House: The Sweet Shop
Director: Noah Marshall
Executive Producer: Edward Pontifex 
Producer: Allison Lockwood
DoP: Daryl Ward
Post Production: Blockhead VFX
Executive Producer: Greg Fyson
Colourist: Andy Clarkson
Lead VFX Supervisor: Richard Betts 
VFX Supervisor: Lee Standiford
Post Production: The Editors
Executive producer: Nicoletta Rousianos
Editor: Tim Mauger
Sound: Nylon Studios
Sound Designer: Simon Lister 
Musical Arrangement: Scott Langley 
Music Producer: Karla Henwood

Client: KIA Motors Corporation Australia
Chief Operating Officer: Damien Meredith 
General Manager, Marketing: Manuel Tyras 
Brand Manager: Andrew Phan
Digital Marketing Executive: Nikolas Souliotis

7 Comments

getreal said:

the singer who remains nameless but nylon gets 4 credits. 'class'

KARLA HENWOOD said:

Yes the singer is fantastic!
She didn't approve that we use her name for PR purposes, so it wasn't include on the credits.

The Awful Truth said:

Let’s not mince words. This ad is shit. That’s constructive criticism of course.

getreal said:

What a shock.

Gildonia Rose said:

How handsome is that Cattle Dog!!! Needs more screen time! What a star!

Michael said:

The singer really should be acknowledged. Her voice is wonderful. Please tell us who she is.

Jeannie said:

Charlie chaplin wrote that song,would love to know who was the singer ( beautiful )

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