NSW Schools Spectacular appoints Jaden Social as its integrated marketing agency partner

In an exciting win for Jaden Social, the agency specialising in music and entertainment has been awarded the tender to handle integrated marketing for the NSW Schools Spectacular.

The agreement will see Jaden Social manage marketing, media, digital and social across the 2018 to 2020 productions of Schools Spectacular, held at Qudos Bank Arena in November.

Jaden Social underwent a competitive pitch to secure the account, in collaboration with the recently launched JadenLIVE. Schools Spectacular is an initiative of the NSW Department of Education.

Says Richard Spiewak, producer, Schools Spectacular: “We are pleased to have Jaden Social as part of the Schools Spec family and look forward to working with the exciting young team to promote and celebrate the amazing talents of students and teachers in Public Schools from right across New South Wales.”

Now in its 35th year, Schools Spectacular features 2,300 dancers, a choir of 2,700, an 80-piece symphony orchestra and almost 200 featured soloists across a number of disciplines.

The show is seen by 30,000 people across four performances, with millions more tuning into the national television broadcast on Channel 7 in December.

Says Liam Cooper, general manager, Jaden Social: “I’m so excited to have our team working on the show, which has such a huge impact on the lives of so many young Australians. It’s the launch pad for many students into careers in music and entertainment, which is part of our DNA at Jaden Social.”