Plaza Films director Paul Middleditch shoots Cox Communications’ ‘Epic Battle’ for FCB Chicago
Plaza’s Paul Middledtich has directed the latest in FCB Chicago’s “Everything is better with Xtras” campaign for Cox Communications, the third largest US cable provider.
The spot sees two medieval armies preparing to face off, one side charging the other in an apparently monumental, howling assault of swords, armour and many hundreds of marauding warriors. The defending army rallies with bloodcurdling calls, and begins flying arrows and deploying all manner of weaponry to repel the attackers. Only then we see that the assaulting horde is really just a couple of blokes in a field. The tag states “Battle scenes are better with extras”.
The spot saw Middleditch collaborating with his long-time US DOP, Tom Sigel.
Client: Cox Communications
Director, Customer Campaign Creative: Kelly Morgan
Manager, Customer Campaign Creative: Tawny Reyes-Ruden
Cost Consultant: Paul Mavis
Agency: FCB Chicago
SVP, Executive Creative Director: Avital Pinchevsky
VP, Creative Director: Monserrat Valera
Creative Director: Tom Flanigan
Senior Art Director: Peter De Guzman
Copywriter: Sara Driscoll
Executive Producer: Stephen Clark
Agency Producer: Stacy Miller
EVP, Group Managing Director: Cary Pierce
VP, Management Director: Tony Riley
Account Supervisor: Eric Lessens
Account Executive: Tess Babbitt
Senior Production, Business Manager: Natalie Schrimpl
EP, Director of Music: Stump Mahoney
Production Company: A WHITELABEL Product
Director: Paul Middleditch
Managing Partner: Ellen Jacobson Clarke
Executive Producer: Alexis Kaplan
Line Producer: Anna Joseph
DP: Tom Sigel
Post: Lord & Thomas
Executive Producer: Rene Steinkellner
Editor: Steve Immer
Senior Producer: Dan Delaney
Timber VFX
Executive Producer: Sabrina Elizondo
Senior Producer: Seth Gantman
Creative Director: Jonah Hall
The Mill
Color Producer: Dan Butler
Colorist: Luke Morris
2 Comments
Lame.
Great !!