Sheridan appoints TBWA\Sydney as new creative agency following an extensive three-way pitch

TBWA Sydney has been appointed as the new creative agency for Sheridan after a three-way competitive pitch.

Sheridan has been creating quality home and lifestyle products for 50 years and is respected as an icon of Australian style. Devoted to quality, craftsmanship and artistry and inspired by the Australian landscape and lifestyle. Sheridan has its own stores across Australia and is stocked in David Jones and Myer nationally as well.

Says Renee Awadalla, general manager markering, Sheridan: “Sheridan has a very loyal and valuable customer base, but as with many well-loved brands, the challenge is how to keep winning new hearts and minds. We believe we’ve found a great partner with TBWA and are excited to be working with a world-class agency that has the philosophy of disruption at it’s core.”

Says Paul Bradbury (left), CEO, TBWA: “Sheridan has a proud history of famous Australian advertising campaigns. We are really looking forward to partnering Renee and her team to communicate the Sheridan quality story to some new audiences as well as those Australians who love Sheridan and who would never, ever compromise on quality.”