TBWA opens Adelaide office on back of prized South Australian Tourism Commission win

TBWA has officially opened its doors in Adelaide to service the South Australian Tourism Commission (SATC), who awarded TBWA\ their portfolio earlier this year, after a competitive pitch. The event took place in the agency’s new Adelaide home at 275 Rundle Street.

Joe Godsell has been appointed executive client partner of TBWA\Adelaide and will partner with James Siebert, senior producer and an Adelaide native, who returns home after 25 years. James has worked out of the TBWA\Melbourne operation for the past three years and jumped at the opportunity to ‘go home to build his career and start a family’.

Says Godsell: “Adelaide is an incredibly innovative and creative city with a raft of talent, who we’re looking forward to working with and learning from.

“Success for us with SATC is more people recognising the beauty, and visiting this incredible State, which means more people enjoying everything the State has to offer. Our success leads to economic growth and we are going to put all of our energy behind it.

“On a personal note, I’m excited by the prospect of living in South Australia and my children calling Adelaide home; my partner’s home city.”

Said Kimberlee Wells, CEO TBWA\Melbourne and Adelaide; “The South Australian Tourism Commission is a highly regarded and respected brand, it’s an honour to be working with such a visionary client who has set high ambitions for their product.

“South Australia has been a blind spot for too long. The food, the landscape, the nature, the beaches, the events, the entrepreneurship and of course the wine are all world class.  It’s up to us to ensure this is known, experienced and shared.

“For TBWA, the opportunity to open an office in Adelaide is an exciting evolution to our growth. It brings with it growth for our people, growth of the SA economy and ultimately growth of our overall creative product as we get to know and utilise the incredible creative talents that already reside within South Australia.  

“TBWA\Adelaide will be an Adelaide agency with strong ties to Melbourne and our global collective. We are not trying to be a Melbourne agency in Adelaide. It’s an important distinction to make and one of the reasons we are investing so much time into getting to know the local creative and marketing community. Together with them, we are excited to build an agency that meets the specific demands of the State.”  

TBWA officially began working on the South Australian Tourism Commission on July 5 and has been tasked with the development of creative communications for both domestic and international audiences.

Says Rod Harrex, chief executive, South Australian Tourism Commission: “We are delighted TBWA, an internationally respected integrated creative agency has set up an office in Adelaide. TBWA gives South Australia access to an international talent pool and brings with them a myriad of new opportunities for the State.

“The South Australian Tourism Commission is TBWA’s flag ship client in South Australia and we will benefit significantly from the fresh perspective and disruptive strategies which TBWA is set to deliver. We wish the TBWA Adelaide team all the best in building and strengthening their presence in the State.”