Telstra chief marketing officer Joe Pollard set to depart at end of August as part of major shake-up

Telstra chief marketing officer Joe Pollard is set to depart the telco at the end of August as part of a major shake-up at Australia’s largest telco.

Telstra CEO Andrew Penn said a new topline organisational structure and leadership team, effective from 1 October, were an important step in delivering its Telstra 2022 (T22) strategy.

Pollard joined Telstra in 2014 initially as Group Managing Director Marketing and Media before becoming Chief Marketing Officer and Group Executive Media the following year. She has been instrumental in evolving Telstra’s brand and the experience provided to customers including through the Brand 3.0 work. Pollard has also been responsible for building Telstra’s extensive portfolio of digitally enabled media assets.

Says Penn: “Last month I announced the T22 strategy to the market and today I am making further announcements on Telstra’s structure and leadership to ensure we deliver rapidly and effectively on all of the commitments we made to our customers, the market and our team.

“At the heart of these changes is the simplification of our products and services built on new technology. By mid-next year we will have fully rolled out our market leading products and services. To help deliver these changes, we are announcing a new end-to-end products and technology division of Telstra. It means we will significantly increase our technical capabilities around product development and management.

“The changes I am announcing today will ensure we continue to deliver market leading innovation in networks and support the build out of 5G and Internet of Things.

“Ultimately the simplified and streamlined structure will remove duplication, hierarchy and silos across the organisation. It will help us improve the service that we provide to our customers, the efficiency of the business and our competitiveness, as well as increase our productivity and reduce costs,” said Penn.