whiteGREY lures Nathan Rogers from CHE Proximity to head of strategy role in Melbourne

whiteGREY has boosted its strategy credentials, luring Nathan Rogers from CHE Proximity to head up strategy in its Melbourne office.

Lee Simpson, whiteGREY CEO said hiring a strategist with Rogers’ strengths and capabilities was an important hire for the Melbourne office, which added a superior breadth of experience across the planning spectrum to the agency team.

Says Simpson: “Nathan moves easily between brand, cultural, communications and data planning and his blend of skills are already proving to be valuable to whiteGREY and our clients. The Melbourne leadership of Claudia, Mossy and Nathan are great people to work with and the new team has a 100% new business record, already picking up new business across FMCG and financial services.”

Previously planning director at CHE Proximity, Rogers is an experienced, multi-disciplinary planner with a proven track record of delivering successful marketing and business strategies across APAC, UK, Europe and North America. His experience extends across every client category from financial services, FMCG, travel and retail to health and not-for-profit; developing brand, digital and content strategies for clients.

Rogers’ work has won numerous accolades at every major local and global creative and effectiveness awards show including Cannes, Webbys, SXSW, AMEs, Effies and Spikes.

Says Rogers: “I am thrilled to join whiteGREY at such an important time in the agency’s history. The agency has a strong sense of momentum and we have great projects and campaigns underway.”

whiteGREY is the Australian arm of The Grey Group and part of WPP AUNZ, Australasia’s leading marketing communications group. Amongst recent award wins whiteGREY was the only Australian agency to win a Cannes Lion in Mobile this year, for its Missing Persons Advocacy Network campaign.