Born Bred Talent and Warner Music Australia launch unique global influencer partnership

In a ground breaking new global partnership YouTubers around the world will have access to a new video distribution network, Born Bred Distribution. The new deal will see a collaboration between Australia’s leading talent management, digital and PR agency, Born Bred Talent and multinational record label, Warner Music Australia.

Accessing the Warner Music YouTube Multi-Channel Network (MCN) will put Born Bred’s influencers side by side with Warner Music’s roster of the hottest artists in the world, to monetise creator’s content. In addition, the collaboration will explore the rapidly expanding space between musicians, Influencers and their audiences to find mutually beneficial outcomes.

Born Bred Distribution will offer YouTubers audience development, content programming, creator collaborations, digital rights management, and monetisation optimisation, as well as advising Warner Music’s artists on how to improve their YouTube content.

Warner Music Australia has chosen Born Bred Talent to be its preferred Influencer Marketing agency, managing campaigns for artists, tours and domestic signings.

Says Clare Winterbourn, Born Bred Talent and Born Bred Distribution founder: “This partnership will change how we work with our YouTubers, allowing them to profit immensely from their brilliant content, while giving them access to some of the biggest musicians around the globe and from here in Australia. We are thrilled to be part of this global partnership.”

Says Simon Cahill, head of digital and business development, Warner Music Australia: “We are so excited to see this initiative come to fruition and have the Australian team paving the way for global collaborations with our artists and content creators. Born Bred Talent and their influencers have been a huge part of our marketing strategy in Australia to date and we can’t wait to take this to the next level both here and abroad.”

Warner Music Australia and Born Bred Talent aim to completely change the landscape of music and social media advertising through truly unique content collaborations.

Warner Music Australia and Born Bred Talent will be attending the 2018 Vidcon conference in Melbourne on Saturday 1st September where they will be discussing the partnership.