Cannes Lions 2018 Global Creativity Report; Host/Havas ranks #1 Agency in Asia-Pacific

GlobalCannesReport-2018_SHORT(2).jpgThe Cannes Lions International Festival of Creativity has released its annual Global Creativity Report, providing in-depth analysis and rankings from the 2018 awards. The rankings, which are verified by PwC, are a result of rigorous processes, global entries and elite jurors, and dissect the awards across Lions, brands, geography and individuals, providing an overarching insight into the industry's performance and evolvement.

Host/Havas has ranked in as #1 agency in Asia-Pacific and has ranked #7 globally.

Sydney agencies Cummins&Partners and History Will Be Kind have entered the 'Top 20 Independent Agencies' list.

Clemenger BBDO Melbourne, which ranked #1 in the Agency of the Year list, did not make it into the Top 20 this year.

Australian production company Revolver / Will O'Rourke ranked second place for the Palme D'Or Award - awarded to the production company that obtains the most points for winning and shortlisted entries in the Film, Film Craft, Entertainment (Section A), Social & Influencer, Mobile and Digital Craft Lions. As well as the following Lions Health mediums: Film, Film Craft, Branded Content & Entertainment, Digital, Digital Craft and Mobile.
Host/Havas' Gustavo Vampre, Josh Bryer, Paul Bootlis and Seamus Higgins ranked #2 in the Top Creative Director rankings.

Gustavo Vampre and Stu Alexander from Host/Havas have taken out #1 spot in the Top Art Director rankings.

In the Top Copywriter rankings Host/Havas' Daniel Fryer has ranked #1 and Paul Bootlis has ranked #2.

Says Simon Cook, VP creative excellence, Cannes Lions: "It is a definitive set of rankings that capture the global creative communication zeitgeist. It not only gives a temperature check on the industry but serves as an invaluable benchmarking tool for anyone wishing to accelerate their creative capability in order to drive business performance. The report represents a moment in time. An opportunity to take stock and celebrate - but it's also about the future; a resource that empowers an increasingly diverse, global community to collectively raise their creative bar."

The report shows that one of the most changed rankings is the Top 20 Independent Agencies, where Jung von Matt Hamburg, who failed to rank in the Top 20 last year, knocked Droga5 New York off the top spot. Wieden+Kennedy London returned in 3rd place after being absent since 2015, while Mother London ranked at 5th after a two year absence. There were an impressive nine newcomers in the Top 20 which included JohnXHannes New York, N=5 Amsterdam, Cummins&Partners Sydney, BBC Creative London, 23 Stories x Condé Nast New York, Eleven San Francisco, King James Group Cape Town, DUDE Milan, and History Will Be Kind Sydney.

Says Philip Thomas, chairman, Cannes Lions: "We saw huge engagement from brands this year as they continue to recognise the value of creativity in driving their business and brand reputation. It's been interesting to see the shifts in the Top 20 Clients as a result of this, including AB InBev ranking in the top 20 for the first time, McDonald's climbing up the table to 6th which is their highest held rank to date, and Volvo returning after a one year absence. As clients continue to invest in creativity and drive it through their brand, this is an unfinished story which will shift and evolve over the coming years."

Mars retained its place as the most awarded client, while Apple Inc. had their strongest year, seeing their first ever placement in the Top 20 Clients, ranking in third with 25 Lions and two Grands Prix, and taking the top spot in the Consumer Electronics rankings.

Says Brand Experience & Activation Lions jury president and global creative chairman for McCann Worldgroup, Rob Reilly: "Apple for decades was known as somebody who makes magical products. Now I feel they're making magical experiences, and important experiences".

A condensed version of the Global Creativity Report, containing the Top 5 rankings for 2018 and the Top 3 rankings for the previous three years, is now available to download here. The full version, which includes the Top 20 rankings for 2018 and the previous five years, as well as an expanded view on performance by geography and region, is available as part of a subscription to Cannes Lions' new digital resource, The Work. Existing subscribers to The Work will receive an email with a link to download the report as part of their package.

6 Comments

Hard truth said:

A measure, record and analysis of rarely seen work created for products that often need no advertising and for services that solve no real work marketing problem, funded in-house with no client payment or interference.
A ''magical experience indeed.

While one can mathematically tabulate points for Cannes winners, I challenge any correlation that can prove 'this benchmarking tool' actually 'drive business performance'.

Thuglife said:

magical experiences?

its a phone, Sharon!

Harder Truth said:

People who don’t win awards have an issue with them and any rating system associated with them.

Back to the cave, troll!

- Chuck Harder Norris IV

PhilipTaffs said:

Please leave your real names or your dignity at the door.

Hard truth said:

Chunky -
If it helps you sleep easier at night go ahead and assume that I’ve never won any Lions or Pencils before, or have never been ranked in the top 10 of CB’s creative rankings or I have never hired (and fired) creatives with even more awards than I.

Only lazy clients and agency heads hire based on these flawed rankings.
I know. I have.
But no more.

@hard truth said:

You have a very binary view of the world. Which probably makes you unfit to comment in this sphere.

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