Commonwealth Bank champions small business in latest campaign via M&C Saatchi, Sydney

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M&C Saatchi, Sydney has launched Commonwealth Bank's latest Business Banking campaign, 'For however you do business'. 

Based on the insight that the motivation to go into business is often driven by a desire to do things differently, in your own unique way and on your terms, the spot represents six businesses that march to the beat of their own drum, capturing the energy and spirit of Australia at work.

The campaign speaks specifically to small-to-medium businesses in Australian regional and metro areas and it will roll out across TV, out-of-home, radio, social and digital channels.

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Says Tim Green, Creative Director at M&C Saatchi, Sydney: "This campaign celebrates what it is to be in Australian business today and CommBank embraces the fact that no two business owners work to the same rhythm."

AGENCY - M&C Saatchi Sydney
Chief Creative Officer: Cam Blackley 
Creative Director: Tim Green
Senior Art Director: Luke Simkins
Managing Partner: Amanda Quested 
Group Head: Charlie Elliott
Senior Account Director: Caroline Millar
Senior Account Manager: Christina Knox
Project Director: Rachel Strobridge
Strategy Director: Tyler Wilson
TV Producer: Nancy Kellendonk

PRODUCTION COMPANY - Revolver/Will O'Rourke
Director: Alex Smith
Managing Director/Executive Producer: Michael Ritchie
Executive Producer: Pip Smart
Producer: Alex Kember
Director of Photography: Jordan Maddocks
Editor: The Glue Society Studios - Scott Stirling 

Grade/Online - Heckler
EP: Bonnie Law
Producer: Amy Jarman
Colourist: Greg Constantaras
Online Artist: Scott Geersen 

Sound Production:
Sound: Otis Studios
Music: Otis Studios & Bonnie Stewart

COMMONWEALTH BANK: 
Renee Howie - General Manager, Business & Institutional Bank Marketing 
Tamara Carson - Executive Manager, Small Business Marketing
Rachael Gittings - Senior Marketing Manager, Small Business Marketing

14 Comments

Bloke said:

Well at the very least, I enjoyed the drumming instead of a manifesto.

JB said:

Nice work Tim and Luke. Kept me watching and was a refreshing change from the tired
'aspirational' dross that banks normally churn out for this sort of brief

what said:

This is so shit, such an uninspiring wannabe stunt piece that totally misses every mark. Doesn't matter how much glue and glitter you beat into this shit, its terrible.

Mac said:

Feels like they came up with the very uninspired 'keep your beat' line first then worked backwards to dovetail in the drummer. Genius.

Truly Terrible said:

I'm absolutely amazed that these talented people produced this terrible ad.

no two business owners work to the same rhythm.... said:

m&c definitely working to budweiser's rhythm

Well that was a piece of crap said:

They got rid of Dilallo then Canning for this?

I'd be pissed.

Waylon said:

Where is Canning?

O dear said:

What is that even about. Terrible.

1970 said:

This is the sort of work that makes the ad industry look completely irrelevant. Well done.

Ren said:

Absolutely terrible

Ringo said:

Shit Drumming...like shit shit.

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