Cummins&Partners appoints Y&R’s Melbourne’s Michael Hyde to the role of head of brand strategy

One of Australia’s leading planners, Michael Hyde, has joined Cummins&Partners as head of brand strategy, following an incredible run of new business success driven by the agency’s full service offering across creative and media.

Hyde is a highly respected and experienced integrated strategic thinker, having worked across creative and media over his 18 years in the industry. He was most recently planning director at Y&R Melbourne and prior to that headed up strategy at Carat following 6 years at Clemenger BBDO, Melbourne. Over his career, Hyde has won multiple effectiveness and creative awards for clients ranging from Four’n Twenty to Schweppes to Public Transport Victoria, Defence Force Recruiting and many more in between.

Says Hyde: “The stars aligned around an opportunity to join an independent agency that has both media and creative in its DNA and is enjoying massive momentum at the moment. I’m looking forward to being able to make a contribution to the agency, its culture and client’s success.   

“Furthermore, I can pretty much walk to work.”

Says Tom Ward, chief strategy officer, Cummins&Partners: “Michael is a big brain and gets the demands and nuances of modern strategic communications thinking. Alongside our other strategic leaders in Connections and Customer Experience, Michael will help our clients get to brilliant answers to their business problems. We’re delighted to have him on board.”