hipages launches new campaign via VCCP Sydney to change the way Australians ‘tradie’
hipages has unveiled its new brand platform via VCCP Sydney, designed to motivate Australians to think differently about home improvement.
Trusted by more than two million Australians, hipages provides a better, smarter way to connect tradies and consumers to get the job done well. Running across digital, print, broadcast and outdoor from August 12, the ‘change the way you tradie’ campaign is a fresh approach to describing hipages services and challenges the traditional home improvement process.
The creative champions hipages’ app features, from matching homeowners with qualified tradespeople and assigning reliable quotes for the job, to describing a job with photos, helping schedule appointments and arranging payment all from the palm of your hand.
It also highlights the ability for consumers to easily check ratings and read recommendations from past customers to help them select the right tradie for the job. With more than 240 categories and over 135,000 qualified tradespeople nationwide, hipages seamlessly connects tradies and homeowners.
Says Stuart Tucker, chief customer
officer, hipages: “Here at hipages we
develop technology that simplifies the tradie-client experience, and we’ve been doing this successfully for 14 years. As technology has rapidly evolved, so too has our platform, ensuring the tradie industry remains relevant in the digital age. The new campaign is designed to raise awareness that there is a better, smarter and more innovative way to connect tradies and consumers, as part of our mission to make home improvement effortlessly efficient.”
Says Gary Dawson, ECD, VCCP: “‘Change the way you tradie’ is a clear signal to Australians to reassess how they engage with tradies and the way they get their home improvements done. By using the word ‘tradie’ as a verb we’re setting out to disrupt the way people think about home improvements and the historically arduous process behind them, without technology to create a seamless experience. hipages is an exciting, innovative brand with clear ambitions to challenge the category norms and it’s been a pleasure working alongside their team to create this new exciting new platform.”
Client: hipages – Paulie Savant and Caroline Huynh
Creative Agency: VCCP
Production Company: Goodoil
Director: Stuart Bowen
Producer: Chana McLallen
DOP: Crighton Bone
Editor: Dave Whittaker (ARC Edit)
Post: Alt vfx
Media Agency: IKON
PR Agency: DEC PR
13 Comments
If you like an average sandwich.
It’s an okay ad, but probably needed to be more single-minded in execution. Can see the client’s influence all over this.
The agency will be judged on results and having used hi pages once, it’s a bucket of unreliable shit. The ad does the job though.
@tasty
Imabout to get the strap son.
How long before management in London pull the plug on the embarrassment of the local VCCP office?
Been at least 2 years with terrible work, surely they won’t stand for it for long.
If you have ever had the displeasure of working for the new Client at HiPages you would be more sympathetic.
No nickname or pseudonym required here.
The bitchiness of the creative industry never ceases to amaze me. Anonymous keyboard commentators that are too gutless to reveal their names. Well done to you all.
I can tell you that this campaign was a seamless collaboration between the hipages team and VCCP – under the watchful eye of Gary Dawson. We engaged a young and talented director who nailed the brief and, guess what, early results have been brilliant. (yes, we can measure outcomes in real time)
So you can knock yourselves out with comments, but we’re extremely happy with the result and I guess that’s what really counts.
Nice work Sharpy and co.
Nicely put! Well done to both Stu’s!
Job done. Looks good.
@woeful
You’re like that kid in class with the really intelligent Mum and Dad who made you read Crime and Punishment when you were too young to understand it. And then, when your like 13 or some shit, people ask you what your favourite book is and you go “Well, Dostoyevsky’s Crime and Punishment, obviously.”
You know which kid I am? I’m the kid in the back of the class, looking at you going “I can’t wait shove this little chode gurglers face in a pile of dog shit and call him “fuck ass” for the rest of his life.”
Have a good day ya fwucken nit. And make sure you tell your privately educated kids not to be a fuck ass like you.
couldn’t be more literal and felt like 5 minutes
How can people be so up in arms over an ad that perfectly explains the product benefit (surely the only important thing for a new brand). People have too much time to complain.