Kathmandu Australia and NZ appoints Columbus, a Merkle Company as new digital media agency

Leading travel and adventure retailer, Kathmandu has named Columbus, a Merkle Company, as its digital media agency for Australia and New Zealand, following a competitive pitch.

Columbus, a Merkle Company, replaces the incumbent, GroupM Connect, to handle the retailer’s digital media across search, social and display.

The agency will work alongside Kathmandu to develop and enhance their data-driven marketing campaigns to fulfil their brand promise of inspiring adventure in everyone.

Says John Sette, group marketing manager, Kathmandu: “We are delighted to partner with Columbus’ Australia and New Zealand based teams. We were impressed with the strategic thought leadership and data-driven insights that Columbus brought to the pitch, and their values of collaboration, innovation and partnership are a great fit with our own. We believe they are the best partner to help us evolve our digital marketing as we find new ways to engage with our customers globally.”

Says Mitchell McBeath, managing director, Columbus, a Merkle Company: “This is an outstanding win for Columbus. Our team is really excited about the opportunity to work with such an iconic brand to manage their performance media backed by data and insights. We look forward to creating a true partnership with Kathmandu, and helping them push the boundaries to achieve their business goals.”