MYOB launches new creative platform via The Purple Agency for time poor business owners

Australian technology company, MYOB today revealed its new creative platform Done by in-house creatives The Purple Agency.

The creative platform is based on the shared pain point that no matter the business size, business owners have an endless list of things to do, and accounting and managing finances often sits at the bottom of the list.

MYOB provides online business management solutions that help businesses succeed, with 1.2 million customers across Australia and New Zealand. Through various creative executions, the Done platform demonstrates how MYOB helps to get the accounts easily done, letting users to get on with running their business.

Says Ben Lemon, group head of brand communications, MYOB: “MYOB is essential for business success.

“Our products make it easy to manage the accounts by automating tasks, and our cloud-based products mean you can work anywhere, have full visibility of cash flow, and real-time insights into how your business is tracking.

“It also provides online connectivity with a business’s bookkeeper or accountant.”

In 2016 MYOB revealed a new brand identity to reflect its position as one of Australia’s leading tech businesses and to launch its revised vision of helping businesses succeed.

Says Lemon: “MYOB has changed. We’re not the same business we were 10 years ago or even three years ago.

“This creative platform helps cement our repositioning around the customer promise of Simplify Success. It brings to life our new visual identity and our personality in a way that is fresh and modern and contemporary.

“MYOB has an incredibly strong culture of innovation and product development based on agile methodologies. We’re a digital business and you can really feel that internally – but until now, we haven’t brought that personality to life in terms of our campaigns. This new creative platform reflects our culture and our vision. It shows who we are internally to the outside world.”