RARE lands in Auckland as part of Semi Permanent festival, tomorrow Aug 9, 2pm-5pm
This week, Semi Permanent is arriving in Auckland – and for the first time, the festival brings you a taster of the RARE masterclass that’s been touring the globe since 2017. The session takes place on Thursday 9th August, 2pm-5pm in the Aotea Centre.
Most recently appearing as part of the D&AD festival in London, RARE is a leadership masterclass that arms underrepresented talent with the tools, inspiration and network they need to thrive today and lead tomorrow. RARE believes that diversity – and an individual’s unique life experience – can make for more innovative, empathic, powerful work. And so, they’re serving up a program designed to help you harness your difference and take your creative work to the next level.
Tara McKenty, creative director at Google and RARE co-founder, says RARE-AKL is a session not to be missed.
Says McKenty: “This is the first program of its kind – featuring a series of flash talks, given by some of the industries finest. Not only will the audience leave feeling inspired, they’ll see their labels in a whole new way – as a creative advantage.”
The session line up includes:
- Robett Hollis, Founder, Aranui Ventures
- Tea Uglow, Experimental Person in Charge, Google Labs
- Flox, Stencil Artist
- Sasha Kljakovic, Founder, Women’s Collective
- Beth O’Brien, Group Creative Head, Colenso BBDO
- Tom Fethers, Designer, Maud
- Karen Bryson, Executive Producer, FINCH
- Melanie Bridge, Managing Partner, Sweetshop
- Zoe McKintosh, Director, Sweetshop
- Dr Dan McAullay, Mode Black
- Tara McKenty, Rare Co-Founder & CD, Google
- Stefanie DiGianvincenzo, Rare Co-Founder & CD, Cotton On Group
- Jo De Fina, Otto Empire
See the full program HERE.
RARE Semi Permanent will close with the launch of a new, limited edition ice cream – created as a collaboration between Dr Feelgood Ice Cream, RARE and Flox – with an ingredient mix based on the diversity statistics for New Zealand’s creative market. Each sweet treat is designed to give the audience a taste of the creative industries, and drive important conversation around the lack of representation from a number of minority groups.
If you’d like to attend the RARE pop-up, you can do so with the Semi Permanent festival pass. Or you can buy a session ticket for $59NZ HERE.