Aussie paralympian + powerlifter Kelly Cartwright stars in Reebok’s new campaign via the projects*
Today, global fitness brand, Reebok has localised its largest women’s campaign #BeMoreHuman featuring Australian Paralympian and powerlifter Kelly Cartwright. The campaign, locally produced by creative agency, the projects* is a celebration of female empowerment, encouraging women around the world to create positive change for themselves and the world around them.
In the 30 second ad, Cartwright speaks about how she has overcome personal barriers stating, “Be confident in the skin that you’re given because you only get one life and you only get one body, and you’ve got to use it the best you can.”
Cartwright is among a line up of talented and powerful women as part of the wider global campaign that features artists and athletes including: Gal Gadot, Danai Gurira, Gigi Hadid, Ariana Grande, Nathalie Emmanuel and local Athletes Tia Clair Toomey, who each tell their own personal story of overcoming barriers to become their best self.
The campaign has become a global platform to unite and empower women from all backgrounds to make positive change in the world, an attitude Cartwright believes through and through stating, “You’re enough no matter who you are or what you look like.”
Sydney based Creative hub, the projects* created the local campaign in partnership with Kelly Cartwright and Reebok.
More from this campaign will be coming to Australia soon.
the projects* – Creative Agency
Emma Hunt – Project Lead
Shaun Profeta – Head of Creative Strategy
Sasha Jeppesen – Junior Creative Strategist
Jarod Green – Executive Producer
Walter Flamenco – Art Director
Lily Ha – Designer