The Block’s Shelly Craft calls in the experts in latest campaign for Canstar via Noisy Beast

Australian financial comparison website, Canstar, wants Aussies to be getting a better deal on their home loan calling on home design and renovation expert, Shelley Craft to deliver this message in its fourth above-the-line advertising campaign in the brand’s 26-year history, developed by Melbourne based agency Noisy Beast.

The campaign launches this week during Channel Nine’s leading home renovation show, The Block. The TVC features Shelley Craft ducking and weaving through an unfinished kitchen narrowly missing a falling light, commenting, “sometimes it helps to use the experts”, encouraging viewers to turn to the experts for life’s big decisions such as a renovation or better yet, their home loan.

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Says Simone Davison, group manager, marketing, Canstar: “Partnering with Shelley Craft is really exciting for us, she’s the one offering her expertise to The Block contestants to help them get a better score, and we felt she was a great fit for Canstar, as we offer our finance expertise to Aussies to help them get a better deal on their home loan, home insurance, and much more.

“We’re firm believers that getting an expert on board to support with life’s big decisions can make all the difference, and this rings true for a property reno, buying a new home or when choosing a loan.

“Particularly now, with interest rate rises at our doorstep, we’re in market to tell more people about the need to hunt for a good value home loan with a low interest rate and the features they need to pay it off sooner. What helps Canstar stand out is our unique Star Ratings system, where we’ve done the legwork to help consumers narrow the field and choose what’s right for them. That’s what being Canstar sure is all about.”

Noisy Beast was previously responsible for Canstar’s previous three campaigns on Network Ten’s Masterchef and I’m a Celebrity… Get Me Out of Here!

Says David Brown, managing director, Noisy Beast: “We’re now launching our fourth campaign with Canstar, and the results are bigger and better every time. We’re using our learnings to leverage an integrated approach with one of the biggest media properties of the year at time of year when consumers are in market. And just like The Block, Shelley is sure to help Canstar attract a crowd.”

Canstar Group Executive, Digital & Marketing: Sara Tweedly

Talent: Shelley Craft