Y&R Sydney appoints Katie Dally as general manager in business transformation phase

Katie Dally - GM Y&R Sydney.jpgIn its commitment to a transformation agenda focused on creating new growth pathways and customer-first creative solutions, Y&R Sydney has announced the appointment of Katie Dally as general manager.
 
As part of the evolution, the agency has made structural changes to the leadership team, which has seen the business part ways with Sasha Firth who held the role of managing director.
 
Says Pete Bosilkovski, chief executive officer, Y&R ANZ: "The Sydney office is on a journey of considered transformation. I would like to thank Sasha for her stewardship and leadership over the past two years and wish her all the success in her future endeavors.
 
"I am pleased to welcome Katie Dally to the company in the newly created role of general manager. Katie is a creatively led leader who is passionate about enhancing our people first culture, delivering world-class creative solutions and exceptional experiences for our client partners. Katie is an amazing talent and I am delighted to have her on board as part of the new chapter for Y&R Sydney."

With over 15 years' experience spanning multiple continents and leading creative agencies including The Campaign Palace, Leo Burnett, The Jupiter Drawing Room and Ogilvy, Dally has worked on numerous award-winning campaigns. Dally's passions are creating a people first culture and solving client business problems in unconventional ways.

11 Comments

Stu said:

Congrats Katie!

brett said:

Loved working with you. Congratulations.

Nev said:

Another big loss for Y&R. Sash you will be missed, but you will go on to bigger and better things I'm sure.

Telling said:

Contrast how Boz works at announcing staff departures vs. the McCann announcement. One has class. The other has spite. Y&R about to go through a great phase I think!

Ass hats said:

"In its commitment to a transformation agenda focused on creating new growth pathways and customer-first creative solutions"

Mmmmmm said:

Onwards and upwards Sasha.

Good luck Katie, you'll need it with the current regime.

7 out of 10 said:

There's another CEO in Sydney who could learn a lot from this press release.

A said:

"customer-first creative solutions"

By creative solutions, do you mean advertising?

Bec McCall said:

Congratulations Katie! x

@Telling said:

Hi Boz

David said:

All the best with the next move Sasha - A true leader, who always put her staff first.

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