Lisa Rees-Allen to guest lecture at AdSchool’s Shopper Marketing boot camp in Sydney, Nov 8

Retail, sales and shopper marketing specialist Lisa Rees-Allen has been announced as guest lecturer at the AdSchool Shopper Marketing boot camp, to run in Sydney on November 8.

With over 30 years of work experience, Rees-Allen is executive director of consulting at Kantar Consulting and works with leading companies to develop step change category strategies that are supported with aligned brand, channel and customer plans.

She is a commercially aware marketer and has developed and delivered world class brand, shopper, customer and category capability programmes with Coca-Cola, Nestlé, Parmalat, and Dyson amongst others.

Rees-Allen joins course presenter Emilia Archibald (pictured below), who is regarded as one of Australia’s most experienced shopper marketers, in delivering this exciting new one-day course.

Archibald describes the boot camp as a way to enhance marketers’ “couch-to-shelf understanding of how purchase decisions are made.”

Adds Archibald: “Shopper marketing doesn’t always have to remain a mystery. By exploring key themes such as the difference between a consumer and a shopper, the triggers to buy and shopping behaviour throughout the path to purchase, this session will turn any good business manager into a shopper marketer.

“If you want to know how to crack client business problems, or you’re a brand marketer seeking to refine your shopper marketing toolkit, this boot camp is also for you.”

Adschool’s Shopper Marketing boot camp will transform good business managers into shopper marketing experts. Using best in class and real-life examples to illustrate the theory, this course will demystify the world of Shopper Marketing and empower you to lead the conversations in this area with ease.

Mid to senior account managers with 2+ years experience, brand marketers and mid to heavy weight strategic planners are encouraged to attend.

Registrations for the AdSchool Shopper Marketing Boot Camp (November 8) are now open.

Click here for more information.