Melbourne agency The Reactor launches first campaign 'We Be Rollin' for Bowls Victoria

Screen Shot 2018-10-10 at 6.59.45 am.jpgMelbourne agency The Reactor has released its first creative for new client Bowls Victoria with new 'We Be Rollin' campaign.

Says Nick Brown, creative director, The Reactor: "Lawn Bowls is the kind of product that doesn't need to be overthought. It's laid back fun that anybody can play. We wanted to show that in a way that has the same sense of playfulness that you find around most bowls clubs."

From what the marketing manager at Bowls Victoria, Bronwyn Slatter says, The Reactor has captured the spirit of a Bowls Club to the tee. 

Screen Shot 2018-10-10 at 6.59.51 am.jpgSays Slatter: "We wanted to show that every club is a community that not only plays together, but also has fun together. The team at The Reactor have done that perfectly."

October Bowls Month will feature a number of activities centred in andScreen Shot 2018-10-10 at 6.59.59 am.jpg around local clubs throughout Victoria, just in time for daylight savings and the warmer Spring weather.

Client: Bowls VictoriaScreen Shot 2018-10-10 at 7.00.05 am.jpg
Communications & Marketing Manager: Bronwyn Slatter
Agency: The Reactor
Production: Treehouse Studios
Creative Director: Nick Brown
Art Director: Nick Brown
Copywriter: Angus Smallwood
Managing Director: Phil Childs
Director: Nick Rieve
DOP: Aydin Bozkurt
Producer: Logan Davies
1st AC: Shawkat Husseini
Hair and Makeup: Farnoosh Zehtab
Stylist: Poppy Key
Gaffer: Savage film Services
Sound: Alex Christensen


Jack High. said:

Nice spot. Wasn't expecting this from lawn bowls.

J.D. said:

You had me at a bowl of chips and a lemon squash.

shame said:

it could have been good, just looks cheap and disjointed

Oily Rag. said:

@shame. Tend to agree but having worked on Bowls in a previous life i'm sure this would have been produced on a ridiculously tiny budget. If that's the case - they did good job and in my view better than anything we did in my time there.

I like it. said:

They probably had $7 to make it. Fun.

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