Melbourne agency The Reactor launches first campaign ‘We Be Rollin’ for Bowls Victoria

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Screen Shot 2018-10-10 at 6.59.45 am.jpgMelbourne agency The Reactor has released its first creative for new client Bowls Victoria with new ‘We Be Rollin’ campaign.

Says Nick Brown, creative director, The Reactor: “Lawn Bowls is the kind of product that doesn’t need to be overthought. It’s laid back fun that anybody can play. We wanted to show that in a way that has the same sense of playfulness that you find around most bowls clubs.”

From what the marketing manager at Bowls Victoria, Bronwyn Slatter says, The Reactor has captured the spirit of a Bowls Club to the tee. 

Screen Shot 2018-10-10 at 6.59.51 am.jpgSays Slatter: “We wanted to show that every club is a community that not only plays together, but also has fun together. The team at The Reactor have done that perfectly.”

October Bowls Month will feature a number of activities centred in andScreen Shot 2018-10-10 at 6.59.59 am.jpg around local clubs throughout Victoria, just in time for daylight savings and the warmer Spring weather.

Client: Bowls VictoriaScreen Shot 2018-10-10 at 7.00.05 am.jpg

Communications & Marketing Manager: Bronwyn Slatter

Agency: The Reactor

Production: Treehouse Studios

Creative Director: Nick Brown

Art Director: Nick Brown

Copywriter: Angus Smallwood

Managing Director: Phil Childs

Director: Nick Rieve

DOP: Aydin Bozkurt

Producer: Logan Davies

1st AC: Shawkat Husseini

Hair and Makeup: Farnoosh Zehtab

Stylist: Poppy Key

Gaffer: Savage film Services

Sound: Alex Christensen