New Republique to exclusively represent GO Group Digital in Australia and New Zealand

Award winning experience optimisation agency, New Republique, is expanding the Go Group portfolio across all English-speaking markets and lifts the consultancy’s data-driven design services.

Optimizely’s APAC partner of the year, New Republique, will join GO Group Digital, effective immediately. Led by the former WPP-agency executive, Nima Yassini (pictured), New Republique will exclusively represent the Group as the dedicated partner for conversion rate optimization (CRO) services across Australia and New Zealand (GO > ANZ).

Based in Sydney with offices in Melbourne and Auckland, New Republique provides data-driven design and optimization services to some of the world’s leading brands. The agency joins the Group as a proud Adobe, Oracle, and Optimizely partner further enabling the consultancy to provide worldwide support to its global clientele, especially in English-speaking markets.

New Republique adds an extra dimension of design excellence and branding to the Group.

Says Nima Yassini, CEO and founder of New Republique: “The need for and potential of optimisation services for enterprise-level clients with global operations is enormous. We’re proud to join the GO Group as a GO Strategic Partner, joining the consultancy to unlock and drive business growth for innovative companies.”

Says Chris Goward, co-founder and managing partner, GO Group Digital: “Nima is a tour de force of positive energy. With his experience and passion for working with some of the world’s largest brands, Nima and his team add an extra dimension of design excellence and branding to the Go Group.

“We’re excited to have New Republique as a GO Strategic Partner for Australia and New Zealand and deliver enhanced conversion rate optimisation services in North America, the U.K., and all English-speaking markets.”