Remedy Kombucha tells sugar to ‘get fruct’ in newly launched campaign via AJF Partnership
![RKM0005_Remedy_Sugar_1080x1920px[11] (1).jpg](https://asset-cdn.campaignbrief.com/wp-content/uploads/2018/10/05070838/RKM0005RemedySugar1080x1920px5B115D2028129.jpg)
In the latest work from AJF Partnership, a GrowthOps business, Remedy Kombucha encourages consumers to give sugar a good kick in the lumps.
Having started Remedy on their kitchen bench in 2012, Sarah and Emmet Condon have grown Remedy to become Australia’s leading kombucha brand.
With a great-tasting product that naturally contains no sugar and is good for gut health, they have a big and bold mission to change the drinks landscape.
Says Laura Hindson, marketing manager, Remedy Kombucha: “We believe Remedy can shake fizzy drinks up for good.
“Unhealthy, sugary drinks have dominated fridges and shelves for far too long and we’re not afraid to call them out on it. We want to make it right.
“The team at AJF has developed a fun campaign that brings our core belief to life, the Remedy way.”
Says Josh Stephens, partner and executive creative director, AJF Partnership: “This campaign is about people choosing a soft drink that’s better for them.
“When you have a product that’s made right and for the right reasons, it’s exciting to be able to bring that to life in a cheeky and irreverent way.”
The campaign launches this week, appearing as out of home in Australia and New Zealand.
Creative Agency: AJF Partnership, a GrowthOps business
Creative: Josh Stephens, George Freckleton, Ed Carveth, Brent Liebenberg
Account Management: Sarah Tukua, Xavier Hogan, Tom Bennett
Planning: Jill Cummins
Client: Remedy Kombucha
Laura Hindson
Phoebe Miller
Alistair McLean
Alicia Holmquest
Brooke Williams
Molly Wellington
Media Agency: Hot Glue
Lewis Hearn
Tanya Lincke
9 Comments
Where can we see the rest of the campaign or is this PR for a single poster?
I really like the art direction (nice copy too) but thinking the red across all makes you think it’s all the same poster at first glance.
The guts line is what I’ve been seeing around for years. So this is a whole press release for two headlines, of which one is good and one is meh?
Slow news day.
Get fruct?
I’ll give that half an hour before someone from Australians Opposing Everything has it taken down.
@Fruck off
That would be a pity because it’s a bloody good line.
Fructing great line. Drop the others and just run that one.
@Agree with old seedy Guy
Spot on.
Fruck me, these are shite.
Thank you for this opportunity to respond
to your advertising. I saw this advertisement
in Morley’s Galleria Shopping Centre,
and I was angered because of the complete
disregard for the young people as well as
old peole and the general public.
Shame on you, please keep your smut
for late night tv or radio. I am not a “do
gooder” just a responsible citizen.
One day you will be old enough to realize
your bad decisions, please consider
your current actions.