Right2Drive tells Australian drivers ‘You’ll be right’ in latest campaign via ScienceFiction

Accident loan car specialist Right2Drive has just refreshed its brand on the back of the new brand platform; You’ll be Right via ScienceFiction.

Says Damian Mullins, managing director at Right2Drive: “We’re the leader in this category but that doesn’t mean much when most people don’t know their rights. Our mission is to ensure that within a few years every Aussie and Kiwi are telling each other, ‘You’ll be right’ after a not at-fault accident.”

Marketing manager Cheyne Oxford believes this isn’t just obtainable but also necessary.

Says Oxford: “When I joined Right2Drive over 12 months ago, I was like most Australians who had no idea that you have the right to a loan car after a not at-fault accident. We can’t undo an accident but if we can get people back on the road as soon as possible, it goes some of the way to making things right again.”

Says Alex Davidson, creative partner at ScienceFiction: “Right2Drive is a business that’s highly regarded once people have experienced the service. But the challenge for us is to make sure the brand is as memorable as possible so that when that unforeseen moment does occur, they’ll be top of mind.”

The new brand platform includes a new song that brings to life the feeling behind, ‘You’ll be Right’. It will be used as part of the campaign activity running across radio, online and branches.

Agency: Science Fiction

Composer: Johnny Green at Rumble Studios