St Huberts The Stag to host The World’s Most Elusive Wine Bar via J. Walter Thompson
Victorian wine label, St Huberts The Stag has unveiled a new campaign via J. Walter Thompson Melbourne, to host The World’s Most Elusive Wine Bar – an exclusive food and wine experience.
Following the philosophy of the brand’s tagline, ‘Instinct Led You Here’ – the campaign is introduced with a trailer video encouraging consumers to escape the city and explore what awaits. A competition will run online until the 21st October for the opportunity to win an invitation to the exclusive experience, which will take place at a secret location at the end of the month.
Set high in the Victorian alpine wilderness, a wine bar awaits, where for one night only, St Huberts The Stag’s collection of wines will be served alongside a locally sourced menu, prepared by professional chef Matt Wilkinson of The Pie Shop and late Melbourne institution Pope Joan.
With a strictly limited number of guests, highlights from the night will include a preview of the winery’s 2018 Yarra Valley Pinot Noir from winemaker Greg Jarratt, to celebrate its 10th anniversary release.
Says Clive Coleman, regional brand director, St Huberts The Stag: “This elusive experience is all about bringing people together for a food and wine adventure. An opportunity to escape the norm and showcase our range of cool climate St Huberts The Stag wines.
“St Huberts The Stag is a brand that encompasses escapism and reconnection. We’re thrilled to debut and host an experience such as The World’s Most Elusive Wine Bar – which will provide guests with a once-in-a-lifetime opportunity, that we simply can’t wait to share.”
Hosted in partnership with leading lifestyle publication Broadsheet, further information about The World’s Most Elusive Wine Bar and the trailer can be viewed at www.instinctledyouhere.com.
St Huberts The Stag wines are available from leading retailers nationwide. To discover more about the wines visit: www.sthuberts.com.au.
Creative : J. Walter Thompson, Melbourne
Production Company: //Thirteen & Co
Director: Lester Jones
Producer: Warren Keuning
Exec Producer: Roy De Giorgio
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