Vaalia goes to yoghurt court in new ‘Full of Feelgoodness’ campaign via The Monkeys

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Vaalia_Still01.jpgVaalia yoghurt is both tasty and full of goodness. The trouble is, nobody believes a yoghurt can be both of these good things. Naturally, the only way to prove this was in the ‘Court Of Yoghurt’.

Created by The Monkeys, part of Accenture Interactive, this is the first spot for Vaalia under the new brand positioning ‘Full Of Feelgoodness’, which will continue to find memorable and entertaining ways to deliver product benefits in a category overloaded with slow-motion yoghurt swirls, smiling spokes-models and weird digestive diagrams.

Directed by Photoplay’s Gary John, ‘Court of Yoghurt’ launched recently across broadcast television.

Vaalia_Still02.jpgSays Barbara Humphries, creative director, The Monkeys: “This new platform shows Vaalia has a key ingredient mostly missing in the yoghurt category – a sense of humour. We wanted to have some fun, whileVaalia_Still03.jpg still making sure the brand stays top of mind.”

Says Angela Burr, marketing director, Parmalat Australia: “For years Vaalia has been bringing Australians a range of yoghurts that taste indescribably good and are full of dairy goodness. This new campaign celebrates that Vaalia feeling – ‘Full of Feelgoodness’.”

Client: Parmalat

Creative Agency: The Monkeys, Sydney

Chief Creative Officer & Co-Founder: Scott Nowell

Executive Creative Director: Vince Lagana

Creative Director: Barbara Humphries

Senior Copywriter: Tim Pashen

Senior Art Director: Scott Zuliani

Business Strategy Director: Kit Lansdell

Group Content Director: Ciaran Miller-Stubbs, Kelly Spence

Content Director: Shannon Duhig

Senior Content Manager: Demi Nielsen

Head of Production: Thea Carone

Producer: Sally Lankshear

Production Company: Photoplay

Director: Gary John

Executive Producer: Oliver Lawrance

Producer: Bonnie Fay

Post Production: The Editors

Sound House: Song Zu