Yates lawn care brand Munns turns professional for national launch this Sunday, Oct 7 via Mammal

Munns has been an institution in its native South Australia since 1948, however national awareness of the lawn care brand has been modest despite joining the Yates family two years ago. But this is all set to change with the release of an Australia-wide campaign this Sunday via Mammal.

Together, Yates and Munns have established an innovative new range of lawn-care formulations, Munns Professional. It offers a variety of unique and clever lawn fertilisers, lawn seeds and lawn weeding solutions. The range has been developed from the latest technological advances in the commercial and agricultural sectors, and promises professional lawn results at home whether you’re a highly-involved lawn lover or a keen but less-confident lawn enthusiast.

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The launch video is shot and designed to run on broadcast TV, social platforms and as prerolls, and features as its hero a world-weary dog whose owner ‘thinks he’s a professional’ ever since using Munns Professional products.

It finishes with a springtime call to action to all lawn lovers and enthusiasts to ‘turn your lawn professional’ too.

Mammal creative partner, Luke Chess, is confident that the campaign hits the right notes.

Says Chess: “After the success of last year’s Yates Dynamic Lifter work, Mammal was keen to produce more magic – and magical results – for Yates. In this launch work for Munns Professional, we’ve delivered not only a great-feeling video piece but a set of enduring brand devices that will keep working for the Munns Professional range.”

Yates marketing director, Paddy Bryans, says the campaign is the result of close and genuine collaboration.

Says Bryans: “Mammal and Yates have been working very well together – from strategic positioning through to executional and production delivery – and the Munns Professional work is no exception. We’ve once again enjoyed the process, while producing great work that we strongly believe will deliver significant lifts in brand engagement and consideration, leading to healthy sales growth.”

Munns Professional launches on broadcast TV this Sunday 7th October, AEDT, and on digital platforms simultaneously.

Strategy & Creative – Daffers Little-Jones, Mike Watts, Luke Chess

Production & Management – Belle Oliva, Adrian Leppard

Sound & Editing – Greg Eagle

Marketing Director – Paddy Bryans

Senior Brand Manager – Craig Lyons

Brand Manager – Andrew Cook