Murray’s Brewing Co. appoints Enigma as new creative agency of record

Enigma has announced it has been appointed creative agency of record to the Murray’s Brewing Co., effectively immediately.

The brewery, best known for its mainstays of Angry Man, Whale Ale, XPA and East Coast Lager, have partnered with Enigma with a focus on some special projects.

Murray Howe and the team have been brewing unique and naturally crafted beers since 2006, and in the process have won many awards and accolades – including Australia’s Brewer of the Year. The birthplace of Murray’s Brewing Co. was the iconic ‘Pub With No Beer’. Now with one of the largest brewing operations on the North Coast, that’s unlikely to be an issue again.

Says Murray Howe, founder, Murray’s Brewing Co.: “We are very pleased to have Enigma and its great Newcastle-based team come on board. In the short time that we have been working together they have presented some world class ideas around brand and demonstrated a shared passion for the region of greater Newcastle that we both are proud to call home. The Enigma team have so far been a pleasure to work with and we see them as being a great fit for our Brewery.”

Says Peter Chapman, exec director, Enigma: “We’re delighted to be working with Murray’s and their talented partners at Honey Rogue Design. Murray is a top bloke with a no BS approach to business which suits us just fine. The brewery creates great beer and understands the power of brand, so clearly it’s a win-win for us.”

Says Pete Ogden, ECD, Enigma: “This appointment has resulted in a unique partnership that originated in our shared heartland of Newcastle – one of the biggest agencies meets one of the biggest breweries meets one of the biggest craft beer nuts – namely me. We’re already knee deep in the first project and it’s been a pleasure dealing with the whole team at the brewery.”