OMD Melbourne appoints Penny Shell to the role of head of product and national head of planning

OMD Australia has today announced the appointment of Penny Shell to Melbourne head of product and national head of planning. Shell will lead the OMD Melbourne product and will also be responsible for OMD Australia’s implementation planning approach, nationally.

This new role bolsters the product and planning capability of OMD Australia, reaffirming the agency’s focus on its strategic product and driving a distinctive, consistent planning approach.

Shell is a proven strategic all-star of the Melbourne media industry and joins OMD from Starcom, where she spent the last three of her six-year tenure with them as head of strategy. Earlier in her career, Shell held roles at Ikon Communications, Nike and Mitchell & Partners.

Says Gavin Gibson, chief strategy officer, OMD Australia: “Penny is that rare blend of talent who ensures strategic thinking seamlessly integrates and informs implementation planning solutions. Penny adds even more bench strength to our product offering and we are looking forward to having such an accomplished practitioner on board.”

Says Shell: “I am impressed and excited by OMD’s bespoke client centric model, the agency’s transparency and their culture. I look forward to working with the team, and our media partners, to create best in class business and brand solutions for continued client success.”

Shell will join the OMD Melbourne leadership team and will report into Dianne Richardson, managing director, OMD Melbourne, and Gavin Gibson, chief strategy officer, OMD Australia.

She will commence on December 3rd 2018.