Saatchi & Saatchi Wellness, McCann Health and BWM Dentsu all winners at 2018 Bravo! Awards
Five Global Awards were presented to three Australian agencies at last night’s annual Bravo! Awards ceremony, hosted by The Communications Council and held at Crystal Bar in Sydney.
Saatchi & Saatchi Wellness (left) took out a silver award in the Pharma (Rx) section and a bronze in the Health & Wellness category for its Blown out of action campaign on behalf of Sanofi Pasteur.
McCann Health (pictured below) took out silver and bronze awards in the Health & Wellness category, while BWM Dentsu also took out a silver in the same category.
Bravo! celebrates the world’s best healthcare advertising, recognising outstanding talent and achievements from the Asia pacific region as judged by The Global Awards.
Says Elizabeth Ritchie, head of account service, McCann Health: “P&G engaged McCann Health to do something different in the constipation category. And ‘poo romance’ was born. It was bigger and more successful than we ever imagined. Part 2, “Gutsy”, has continued the momentum. It’s proven to be a campaign capable of driving growth and understanding in the category, and we’re thrilled about that.”
Says Andrew Crowe, brand manager, P&G Healthcare, ANZ: “Gut health and staying regular can be a difficult conversation to have, but by engaging consumers in a light hearted and irreverent fashions we’ve managed to make a serious statement that stuck. I’m delighted with the partnership we have with McCann Health and what they’ve delivered.”
Says Hugh Fitzhardinge, executive creative director, McCann Health: “At McCann Health we pride ourselves on finding ‘against the grain’ creative solutions to traditional approaches in the health and wellness space. The Metamucil story is a perfect example of this. It’s also pleasing to win in the social media space and see the craft of copywriting is still recognised!”
A total of 42 Global Awards were awarded internationally, with the Grand Global Award presented to Energy BBDO for “Prescribed to Death” on behalf of National Safety Council.
Agency of the Year was awarded to Area 23, and Network of the Year went to FCB Health Network.
The Australian 2018 Global Award winners are:
Pharma (Rx) Category
Agency: Saatchi & Saatchi Wellness
Category: Poster
Award: Silver
Campaign title: Blown out of action
Client: Sanofi Pasteur
Health & Wellness Category
Agency: BWM Dentsu
Category: Product Innovation
Award: Silver
Campaign title: Project Revoice
Client: The ALS Association
Agency: McCann Health
Category: Social Video
Award: Silver
Campaign title: Gutsy
Client: Metamucil
Agency: McCann Health
Category: Copywriting
Award: Bronze
Campaign title: Gutsy
Client: Metamucil
Agency: Saatchi & Saatchi Wellness
Category: Illustration
Award: Bronze
Campaign title: Blown out of action
Client: Sanofi Pasteur
Says Tony Hale, CEO, The Communications Council: “This is an extremely important event in ensuring quality healthcare advertising from our region continues to be recognised on a global stage. Congratulations to our Australian winners on such a wonderful achievement.”
The Bravo! Awards are made possible with thanks to the dedicated Bravo Committee, chaired by Craig Chester from Saatchi & Saatchi Wellness.
The Global Awards receives entries from healthcare corporations, hospitals, advertising agencies, production companies and design studios that produce communications for medical, pharmaceutical and healthcare and wellness products and services.
All entries are judged by the Global Awards Grand and Executive Juries comprised of International industry experts, representing the top creative minds in the field of healthcare advertising.