Subway invites Aussies to fall in love again in new campaign via J. Walter Thompson, Sydney

Screen Shot 2018-12-12 at 11.28.59 am.jpgMixing a little bit of love with humour, Subway is inviting its customers to fall in love with lunch again, via a new tongue-in-cheek campaign created by J. Walter Thompson Sydney.
 
Believing its customers were becoming complacent about their lunch choices, Subway set out to showcase all its fresh new flavours, new sauces and seasonings, exciting new tasty combinations and new and improved core ingredients via the new campaign in a light-hearted and engaging way.

Says Simon Langley, ECD, J. Walter Thompson: "Aussies are passionate about Subway, but can sometimes get caught in the same old lunch routine. We wanted to remind people there are many tasty new ingredients to spice up their lunch break, and director Dave Wood delivered this via a new and exciting tone of voice for the Subway brand that will help Aussies fall in love with lunch again."
 
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Screen Shot 2018-12-12 at 11.28.21 am.jpg
Says Kate Brody, Subway marketing director Australia & Zealand: "We want our guests to walk into our restaurants and not just order what they know and love, but to explore all our latest flavours, ingredients and combinations.  This campaign captures all that we love about Subway: it's fresh and fun and will certainly encourage our guests fall in love with lunch again."
 
J. Walter Thompson's remit included brand strategy, creative platform, all TVC and online video assets, OOH, social and radio.  The campaign goes live December 10 across TV, in restaurant plus out-of-home.
 
J. Walter Thompson Sydney
Executive Creative Director: Simon Langley
Creatives: Kat Thomas & Nick Doring
Senior Account Director: James Ansell
Senior Strategist: Heather Morrison
Account Manager: Jack Burton
Production Company: Goodoil
Director: Dave Wood
Executive Producer: Lee Thompson
Producer: Nicole Richardson
Post Production: The Editors
Sound Studio: Rumble

13 Comments

Cookie said:

Subway needs to bring back Jared!

@cookie said:

I think you need to Google Jared and exactly why he went away...

Dudway said:

I prefer this version https://youtu.be/zem5bQ4SzMI

@Dudway said:

Gold.

Bloody good advertising said:

Sells product, good casting, clever lines, relatable.

This is bloody good advertising.

Hats off

@bloody good advertising said:

You forgot, 'yum'.

Surprised said:

Actually, pretty good.

ailes said:

Dudway, thank you. That is one funny video I hadn't seen before.

bravo said:

Agree with Alles. The Dudway video share is golden.

Thuglife said:

I lost interest when the opening quote was "Aussies are passionate about Subway"

Yep, in the pubs, clubs, bars and offices.. that's all you ever hear spoken of.. Subway sandwiches

Bloody bad advertising said:

Shit product. Bad casting, dumb lines, unrelatable.
This bloody bad advertising.
Hats off!

Awkward said:

Why would you post this on the blog?

Joel said:

Why is it the production crew are credited with the ad's but nothing about the actors

Just think they should be credited as well, as they make the ad memorable

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