McDonald’s celebrates the nation’s favourite season in summer campaign via DDB Sydney

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A2 Boards1.jpgAustralia is famous for its summers; long, hot days spent enjoying the sun and the sea. Aussies can’t help loving it just as much as they love shortening words and tucking into Macca’s. DDB Sydney has connected the nation’s favourite season with its favourite place to eat in this recently launched campaign.

 

As the temperatures rose, “I’m loving it” became “I’m lovin’ Summer.” To accompany this new line, the iconic golden arches were used to create a suite of summer inspired icons. From flippers to thongs, Soft-Serves to buckets, snorkels to surfboards, and everything in-between, the arches were incorporated into graphics representing all things summer.

The “I’m lovin’ Summer” icons has cemented Macca’s position as an integral part of the Aussie Summer. The ads appeared across large format OOH, packaging, social and merchandising.

A2 Buckets.jpgMcDonald’s Australia:

Head Of Marketing – Jenni Dill

Director of Marketing – Jo Feeney

Group Brand Manager, Marketing – Amanda Nakad

Brand Manager, Marketing – Nichole Tsiros, Channa Goonesekara

DDB Sydney:

Chief Creative Officer: Ben Welsh

Executive Creative Director: Tara Ford

Creative Director: David Joubert

Art Director: David Joubert

Art Director: Becca Duggan

Copywriter: Fee Millist

Senior Designer: Ramon Rodriguez

Illustrator: Ramon Rodriguez

Managing Director: Priya Patel

Group Account: Director Lisa Hauptmann

Senior Account Director Andrew Inman

Senior AccountA2 Cones.jpg Manager: Catherine Cumming

Planning Director: Annabelle Rogers

Chief Strategy Officer: Leif Stromness

Media: OMD

A2 Fins.jpgA2 Mask.jpgA2 Thongs.jpg