PHD wins AFL’s $15m media account

PHD Australia has been selected to run Australia Football League’s (AFL) media account. The assignment encompasses all AFL activity and campaigns and is effective immediately.

The account will be led by group business director Kathryn Weatherlake.

Says Weatherlake: “The AFL is an iconic Australian brand and offers the opportunity to do game-changing work. I am incredibly excited to lead the Australian team.”

Says David Stevenson, head of audiences, products and innovation, AFL: “We congratulate PHD on winning a competitive tender process and look forward to working with them as they’ve illustrated an ability to help us deliver on our long-term ambitions, and their approach should prove a great fit for the AFL.”

Says Mark Jarrett, managing director, PHD Australia: “We’re incredibly excited to be partnering with the AFL. This latest appointment is a testament to our Melbourne office’s continued success since launching just 7 years ago.  We look forward to making a valued contribution to the continued growth of AFL.”

PHD’s client portfolio also includes CUB, ANZ Bank, Unilever, Volkswagen Group, Google and PepsiCo.