Rekorderlig Cider appoints Sydney agency The Idea Shed following a competitive pitch process

Sydney-based independent creative agency, The Idea Shed, has won Rekorderlig Cider following a competitive pitch.  This latest win follows the announcement last week of four further wins for the agency, Westholme, Reckitt Benckiser, Real Pet Food, and WesTraclCAT (Caterpillar).  Billings for the Rekorderlig Cider win are undisclosed.

Rekorderlig is a Swedish heritage brand and global leading cider brand.  Today its global reach extends to the United Kingdom, Australia, New Zealand, South Africa, The USA, Hong Kong and Singapore.

Says Philippa Hearn, senior brand manager – cider and emerging, Coca-Cola Amatil: “We are thrilled to be partnering with The Idea Shed and look forward to working closely together in the months ahead.  2019 is a really exciting year for Rekorderlig and we see the agency playing a key role in enabling it to be a highly successful one.”

Says Richie Strettell, managing partner, The Idea Shed: “Rekorderlig is an iconic brand within the cider category.  With so much potential for growth we are looking forward to working with the team in helping shape its future in the Australian market.”