Water company JUST appoints The Haus agencies to help launch it into Aussie market

The Haus (formerly known as The Hausmann Group) has announced that three of its specialist agencies – brand experience and engagement marketing agency, Banter; integrated social agency, GROUND; and consumer communications agency, Hausmann – will be teaming up to launch rapper/actor/ entrepreneur Jaden Smith’s disruptive water company into the Australian market.

After successfully launching into the US and UK markets, JUST is set to launch into Woolworths & 7-Eleven nationally in February.

The brand is on a global mission to reduce plastic pollution by offering a more sustainable option for bottled water for on- the- go consumption. Each bottle of JUST contains 100% responsibly-sourced Australian spring water which is packaged in a Tetra Pak renewable paperboard carton with a cap made of sugarcane.

Says Judi Hausmann, CEO, The Haus: “We are delighted to have the opportunity to work with Jaden Smith and his inspirational company to help launch this product which helps take care of our planet. We love working with companies who want to make a difference! We are very proud that JUST recognised the power of our three specialist agencies working together as a “one-stop-shop” and awarded us the business in a competitive pitch process. “

Says Kara Rubin, vice president, brand and product strategy, JUST: JUST is thrilled to be bringing a more sustainable, locally sourced packaged water option to Australia. The Haus team impressed us with their creativity, enthusiasm and breadth of capabilities. We’re very much looking forward to having them put those ideas and resources to work on building an exciting, distinctive and memorable launch.