Aldi launches next instalment in long-running ‘Good Different’ campaign via BMF Sydney
CB Exclusive – Building on the success of its ‘Good Different’ brand positioning, ALDI Australia has launched a new ad campaign via BMF Sydney dramatising the benefits of its everyday low prices.
Says Paul Coles, BMF’s General Manager, ALDI: “The beauty of ALDI’s everyday low prices is that you’ll save money no matter what you buy – it certainly takes the stress out of keeping your grocery bill down. Plus, you’ll avoid ending up with a cupboard full of half price tuna.”
The campaign includes TV, in OOH, online, social, in store and catalogue.
Executive Creative Director: Alex Derwin
Creative Directors: David Fraser & Dantie Van Der Merwe
Copywriters: Justin Butler, Lisa Down
Art Director: Simon Koay
Designer: Lincoln Grice, Matty Hughes
Executive Planning Director: Christina Aventi
Head of Planning: Alison Tilling
Strategic Planner: Kellie Box
Managing Director: Stephen McArdle
General Manager ALDI: Paul Coles
Group Account Director: Aisling Colley
Account Director: Rose Flowers, Hayley Basham
Senior Account Manager: Olivia Morbey, James Arnold
Agency Producer: Jenny Lee Archer
Production Company: Rabbit Content
Director: Jeff Low
Executive Producer: Alex Hay
Production Art Director: Loretta Cosgrove
Post Production: Blackbird
Editor: Adam Wills
Art Buyer: Basir Salleh
Sound Design and Audio Production: Rumble Studios
DoP: Geoffrey Simpson
Casting Director: Stevie Ray
16 Comments
Funny as
I find Aldi ads terrible.Not only are they terrible,but stupid as well,an insult to viewers intellegence.Also I find their prices are constantly creeping up.I have always shopped there since its opening,but my grocery bill has gone from under $100 to usually around $130.Being a pensioner,this puts more strain on my budget Whinge over!
Nice one Mr Koay. Simple.
Strong, Koay boi and Jesus Grice.
So strong. Nice one si, love it
Great spot but im not sure you had enough agency people on the job. Sure the client would have liked more
Simply Awesome.
My creative partner: “My favourite ad of the year already.” Well done Butler!!!!!
Perhaps putting more people on your job (i.e. a copywriter), might have helped with the spelling mistakes and poor grammar in your post?
Good timing considering Sirena tuna just went half price at Coles and i’ve seen about a million PSA posts on Instagram.
Bad luck that tuna is one of those things you just don’t skimp on price wise- aside from the sustainability aspect, cheap tuna tastes like cat food…
Of this Woolies spot:
https://vimeo.com/128623105
Like I said, I like it.
Wouldn’t say I like the tuna – but I like the ad.
Well done Basir. Nice spot.
How long have you been in account service justifying your role? It was a mere observation on the number of people required to deliver work these days. You stick to what you are doing champ.
Nice one lill bro and well done to the team. Paul ya legend.
Don’t do this (dramatise the negative), shop at Aldi.
– Lazy thinking.
– Pretend product from another store.
Amazed you sold it in.
On the plus side, probably cheap to make because it looks cheap.