Aussie fashion label Lover celebrates modern love in steamy V-day campaign via Baker Brand

Screen Shot 2019-02-14 at 9.38.53 am.jpgFittingly on Valentines Day, the annual celebration for lovers, Australian fashion label Lover has launched a new campaign that celebrates modern love via Baker Brand.

The campaign, which was shot by photographer Nick Tsindos, is titled "Lover for lovers". The videos feature four influencer couples including Sarah Ellen with partner Caleb Jackson, Yan Yan Chan with boyfriend Nathan Jolliffe and model Angela Yu with girlfriend Emma Boseley. Tsindos also features in the campaign alongside his girlfriend Mimi Elashiry. The campaign will run on social media, supported by an earned campaign.

Inspired by the famous line spoken by Lady McBeth "Look like the innocent flower but be the serpent under it", and filmed in voyueristyic style, the videos capture an intimate moment with each of the lovers, in play and in passion.

Screen Shot 2019-02-14 at 9.39.15 am.jpgSays Joanne Goldman, CEO, Hotsprings: "Hotsprings acquired Lover in 2017 with the intention of reviving the cult of Lover globally. The past 14 months has been spent behind the scenes, realigning design, production, marketing and the retail offer in preparation for the next era for this iconic Australian brand. This is the first campaign for the newScreen Shot 2019-02-14 at 9.39.35 am.jpg Lover. We want to push the boundaries and explore modern love and romance."
Born from the paradox of two paramours, Lover is a celebration of two people with two different aesthetics, a beauty in the differences. The brand brings together an innocence of spirit against a technical savoir-faire, the romantic and the ethereal, versus the dark and irreverent to create considered detailing, feminine silhouettes and precision tailoring. Lover is worn by enigmatic women worldwide including Alexa Chung, Miranda Kerr and Beyonce.
Lover is owned by Hotsprings, an Australia-based, family-owned fashionScreen Shot 2019-02-14 at 9.39.53 am.jpg conglomerate based in Sydney. Hotsprings' stable of Australian fashion brands includes P.E. Nation, Rebecca Vallance, Cooper St Clothing, Vestire and Jasmine and Will.
Client - LOVER
Creative and earned media - Baker Brand
Photographer - Nick Tsindos


Will said:

Out damned spot.

Fishy's Ghost said:

Here's my lesbian. Where's my award?

If only... said:

they didn't look terrifed

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