Good Beer Co. brings beer and dogs together with the launch of ‘Pale Tail’ via Brother & Co

Following the successful launch of Love² and Great Barrier Beer, Brother & Co have once again been entrusted by the Good Beer Co to launch its latest initiative: a beer that supports animal welfare.

Working pro bono, Brother & Co has developed a complete brand identity, packaging as well as advertising collateral for the new beer, aptly named ‘Pale Tail’.

More than just an easy-drinking summer ale, Pale Tail will donate 10% of its profits to the RSPCA QLD, helping to fund their vital work in rescuing, rehabilitating and rehoming animals in need.

Says Martyn Gallagher, senior designer, Brother & Co: “Using a customised ‘houndstooth’ design in yellow, one of the dominant colours in a canine’s visual spectrum, we created a bold and vibrant identity. The illustrated dogs on the can are posed in a perpetual turn and were styled after two dogs the RSPCA volunteered as models.”

Added Piet Human, co-founder: “We were delighted to help James and the Good Beer Co team again – especially for a cause that’s dear to all our hearts.”

Says James Grugeon, founder, Good Beer Co: “Following up their pro bono brand and creative support to The Good Beer Co on our Love² Beer for the Australian Marriage Equality and Great Barrier Beer for the Australian Marine Conservation Society, the team at Brother created a third winning brand identity for Pale Tail for RSPCA Queensland. So far, it’s been a big hit with beer drinkers, our charity and retail partners. The creative is a fantastic reflection of what the beer stands for – enjoying a good beer with your four legged friend alongside you. Another pawfect example of how to bring a good beer that gives back to life!”

To get behind this initiative, visit paletail.com.au to order a case of Pale Tail. And, if you’re looking for some mates to drink it with, why not head to your local RSPCA? They’ve got hundreds of animals that would love to become your best friend.