Navy Health asks Aussies if they’re ready to jump ship in new campaign via The Shannon Company
Not for profit health insurer, Navy Health, has launched a campaign highlighting the disenfranchisement Australians are feeling towards big for profit health insurance companies.
The TV, radio and digital campaign developed by behaviour change specialists, The Shannon Company, contrasts the experience of Navy Health members with policy holders of the major health insurers.
The Shannon Company, managing director, Ian Forsyth, said while health insurance levels recently reached decade lows nationally, Navy Health was bucking the trend.
Says Forsyth: “While more Australians are signing up with Navy Health, our research identified that confusion about eligibility was an impediment to even more people ‘jumping ship’ to Navy Health.
“Navy Health has been around for more than 60 years, and this campaign highlights very clearly that you actually don’t have to be in the Navy to join Navy Health.”
“Just like we’ve seen a major backlash against the big banks in recent times, the big for profit health insurers are also coming under the spotlight, and people are becoming more aware that there’s a range of alternative not for profit providers out there, with Navy Health leading the way.”
Client: Navy Health
Damian Ramondetta: Head of Marketing
Alexandra Spiby: Marketing Manager
Creative: The Shannon Company
Andrew North
Aaron Tyler
2 Comments
genuinely awful sound mix.
Is most definitely a model train hobbyist.