Top Spot: Andes Beer makes it a fairer night for normal men by taking …
BBDO Pakistan, Dentsu Tokyo leads Asia-Pacific agency pack at shortlis…
Grey Group acquires top Thailand boutique agency nudeJEH and rebrands …
AdStars judges nominate the best work from the 2015 award festival jud…
Bestads Six of the Best reviewed by Graham Lang, CCO, Y&R South Africa…
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Increases were seen in the Media and PR categories, while Film Craft was up by 25% which Festival Chairman, Terry Savage, said showed "the importance that the tools used for telling stories hold in creativity." On a country level, Indonesia, Myanmar, South Korea and Vietnam have emerged as the growth countries with significantly increased entry numbers."
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The tote bags will be given to each Spikes delegate at part of their festival welcome. Last year's event attracted more than 1800 delegates.
Erick Rosa, ECD, Lowe Singapore, comments, "The Mullen Lowe Group-sponsored Spikes bags have become a tradition at the Festival, but this year we wanted to take the opportunity to offer a bag that is bigger than just a 'bag'. The Singapore Red Cross is a charity we have both supported and worked with as an agency. Spikes Asia is an event attended by some 2,000 of the region's top opinion-makers, so who better to carry the message?"
In June 2015 Mullen Lowe Group launched 'Can Your Lions' at the Cannes Lions International Festival of Creativity. The fundraising initiative encouraged agencies to donate the monetary value of their Lions statues to the World Food Program (WFP) and their hunger-relief efforts in earth-quake ravaged Nepal. Over $100,000 was donated this year, equating to more than 200,000 days of food. In addition to Mullen Lowe Group, participating agencies such as Marcel and McCann also supported the cause.
The remaining two gold awards were presented to Showpony Advertising for SA Health's Aboriginal Immunisation campaign and to The Works, Sydney for Beam Suntory's Canadian Club campaign 'Keeping Australians 'Over Beer' for 5 years' - which also went on to claim the coveted Grand Effie.
Positioning Canadian Club as a refreshing alternative to beer, this winning campaign for Beam Suntory consistently increased the Ready To Drink market by poaching beer drinkers to try the Canadian Club with a campaign built around an insight into "Beer Boredom".
The ceremony, which took place at Doltone House, Jones Bay Wharf, Sydney last night , delivered a further 10 silver and 18 bronze awards, bringing the total number of agencies awarded for outstanding measurable results to 22 and the number of clients to 24.
Y&R Asia President Matthew Godfrey said, "Y&R Hong Kong has truly flourished under Eric Choi's leadership, we thank him for the sheer determination and commitment that has helped the agency grow its capabilities, client base and awards. Beverly Ho, long-acknowledged as a prodigious rising talent within the network, is the perfect choice to lead Y&R Hong Kong's continued success."
Based in Hong Kong, reporting to Godfrey, Ho (pictured left) joins from Y&R sibling agency Red Fuse Communications Hong Kong, where as Regional Group Account Director, she managed advertising campaigns for Colgate-Palmolive in over ten countries across Asia. Ho's considerable success for her clients includes Colgate-Palmolive Philippines winning their company's most prestigious internal award; Palmolive Naturals Hair Care's 'No Comb Revolution' win at WPP's Partnership in Practice and the coup of securing Korean megastar Jun Ji Hyun.
Commenting on her new assignment, Ho said, "I'm extremely excited about joining the passionate and talented team at Y&R. Our belief is 'resist the usual', and we live up to this by striving for ideas and communication solutions that help our clients succeed, because our client's business is our business."
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Backed by 15 years of experience in the industry, Chew (pictured left) has worked for MNCs and government agencies, and was one of the pioneers in the Malaysian internet and mobile content industry. Coincidentally, Chew is the founder of the media site VenusBuzz.
Chew brings a wealth of experience in senior public relations consultancy and marketing communications. Her experience in working with clients such as Mercedes Benz, Magnum 4D, Hong Leong Bank, Colgate Palmolive, CapitaLand and various government linked companies (GLCs) has provided her with the expertise to deliver strategic communications advice for companies operating in today's competitive environment.
Karen Flynn, Managing Director of Havas Worldwide Siren commented on the appointment, "We are confident that Anna will be able to bring the agency's business to greater heights and provide the right direction and mentorship to the team."
"It's about going beyond conventional advertising at the cusp of data and creativity," Lee said, "Bringing the best and most relevant digital marketing solutions to clients. Wunderman Malaysia are obviously a dynamic and hungry team who have been carefully selected for their specialized skill sets and talents. Together, I'm confident that we will continue growing from strength to strength."
But instead of boring them with lectures, Lowe Vietnam incentivized education through an event no woman can resist - a Sale. The Omo Matic Big Sale allowed women to enjoy up to 80% discounts as long as they unlocked the coded clothes tags. To unlock, women had to prove they knew proper clothes care by identifying the correct symbols and simulating it onto the washing machine.
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The merger of the two subsidiaries into one Havas operation in Jakarta marks the next step of collaboration for above-the-line advertising (Havas Adwork) and below the line promotion (Havas Worldwide/Narendra). A stronger and experienced management structure is in place along with local talents right across the specialist divisions. This will allow Havas Worldwide Jakarta to reaffirm its position as the agency of choice in the heavily cluttered market going forward.
Carr joined BWM Dentsu in his new role on 1 September, following a three-year stint as MD of Havas Worldwide Sydney.
Says Carr: "I am so excited to be joining the talented team at BWM Dentsu. After three fabulous years at Havas Worldwide helping to double the size of the agency and turn it from a relative anonymity to a major player, it felt like time for a new challenge.
"This new challenge is all about helping to propel BWM Dentsu Sydney forward and fulfil its potential. The aim is simple. Produce best in market creative product, utilise the incredible talent and skills in the Dentsu network and deliver meaningful results for our clients.
Tech Talks will present a total of seven curated talks across the three days of the festival from leaders of APAC's most forward-thinking digital media and marketing companies. Delegates will meet and hear from the people behind emerging technologies, who will showcase their products to the creative and media communities providing awareness of new digital tools and fostering new ideas of innovative product marketing.
Vinayak comes to Singapore after five years with Lowe's Lifebuoy team in Mumbai. At Singapore headquarters he will lead and develop the brand across markets in South East Asia, South Asia, Middle East, Africa and Latin America.
He has over ten years across both agency and client-side in the advertising industry, directing brands such as HSBC, Cadbury (now Mondelez), Samsonite and BBC World. With Lowe in Mumbai, he was part of the core Lifebuoy team that among various brand initiatives also conceptualised and implemented the multi-award winning social mission programme - Help A Child Reach 5.
Brendon Chase, who heads up the consultancy division at MRM//McCann said, "Understanding brand's real-world customers is our obsession, and we want to create experiences that really matter to people's lives. With our expanded team, we are able to offer clients not only superior, customer experience strategy, but also on-the-ground knowledge to execute complex solutions easily."
Tasked with launching the latest Samsung Galaxy Note 5 in Asia, iris Worldwide Singapore faced one particular challenge. They didn't have hands-on access to the device. With the smartphone only available after the New York Samsung Galaxy global launch event, and details top secret prior to that, iris needed to find a way to produce content around its most innovative features, in a relevant way, for Asian markets, in a very short space of time.
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Prior to joining LinEngage, Grandhe (pictured left) was with the WPP firm, POSSIBLE Worldwide Singapore as the Engagement Director. At POSSIBLE, Harsh was managing the global roll-out of Standard Chartered's Responsive Website, a first in the Banking domain across 55 countries in APAC, EMEA and Americas. Prior to POSSIBLE, Grandhe was an AVP and Practice Head at Wipro where he was responsible for rolling out Marketing as a Process for several global businesses from Europe, US and Australia.
The company's flagship brand 'Oleev' has been launched in four variants. One of the variants- Oleev Active is a healthy blend of Olive and Rice Bran Oil, specially created to fulfill the demands of the modern lifestyle. The product competes in the value added health oil segment with brands such as Saffola and Sundrop. The three other variants are Oleev Extra Virgin, Oleev Extra Light and Oleev Pomace.
The global award program that touts itself as the 'Tour de France of advertising' runs over 8 months, with 8 different judges issuing 8 different briefs. Points are accumulated by teams of up to two people across each round.
The One Show's quarterly system lets you enter The One Show four times a year, which means its judges will see the work in smaller batches and while it's still in market. It also means avoiding the mad dash in January to get all your assets together before the final deadline.
Agencies in the region to also score highly include Ogilvy Singapore and Leo Burnett Melbourne, both with six finalists.
Australia has the most finalists in the Asia-Pacific region with 38, followed by Japan with 23, China with 18, Singapore with 12, New Zealand with 11, India with 10, Thailand, Pakistan and South Korea with 9 each, Malaysia with 6 and the Philippines with five.
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Founded in 2011 through the merger of Nude Communication and JEH United, nudeJEH provides creative, branding, strategy consultation, web design and production services as well as having its own digital arm, Nine Dotz.
The agency has a headcount of more than 60 full-time staff and an impressive roster of clients including BIO Consumer (Fineline, Tros, D-nee and Vivite ), Cutepress, Bar-B-Q plaza, Ananda Development, Bangkok Airways, Bangkok Dusit Medical Services and Tesco Lotus. Pataya Food Industries (Nautilus and Mongkut Talay), and Puriku.
Worldwide Chief Creative Officer
What was the best piece of work that you saw overall at AdStars? Why?
I'm a huge fan of both of the overall Grand Prix winners. But, beyond that, I also loved Samsung's "Safety Truck". It was a brilliant example of doing good for the brand and for the world. I think "House of Mamba" showed us the future of interactive technology and I can't wait to see where we go from here. And, of course, I have to call out "I Touch Myself" from J. Walter Thompson. I'm so proud to be associated with such important work.
What were the best, or most interesting pieces that you saw from your own jury, and why?
There was some outstanding work in my category that deserves to be singled out. The brilliant "Reverse April Fools" work from BMW was so simple and innovative, and a great twist on a classic sweepstakes campaign. AllState's "Social Savvy Burglar" is a perfect use of social media and a wonderful extension of a highly awarded, long-running campaign. I also loved the "Reduce Speed Dial" from Volkswagen. It was such a nice reminder that in this high tech world sometimes it's the low tech ideas that really touches your heart.
What was the "highlight experience" of your stay in Busan for AdStars?
The best part of judging AdStars is the judges themselves. It was such an incredible group of talented people from all over the world. Truly the best of the best. But, having said that, I really loved the dinner we had at an out-of-the-way waterside seafood BBQ restaurant. It was my first taste of Beondegi (steamed Silkworm pupae), my first drink of Soju (Korean sake), and my first experience of seafood so fresh that it wriggled as it cooked on the open coals. An unforgettable evening.
With the rapidly growing collection of generic locations from tunnels to bridges, urban to rural, car parks and beaches we're also focusing on our collection of CG Environments. (Photo caption: CG Environment Backplate, added photographic cloud detail, CG created vehicles)
Turtle, a leading fashion brand has been supporting the cause of Khadi weavers in India by adopting their villages and sourcing material from them. Which is why, on the occasion of India's 69th Independence Day, Turtle via JWT India decided to pay tribute to the Khadi artisans of India by releasing this campaign that depicts significant moments of India's freedom from struggle, with the art being co-created painstakingly with the Khadi weavers using a single strand of hand-spun thread.
This week's guest judge is Graham Lang, chief creative officer, Y&R South Africa and Africa.
The overall standard this week was pretty good but there were two standout pieces. The first is Dismaland by Banksy. A wonderfully executed satirical film, which has so many gems that it makes you want to watch it over and over again. And like all great Banksy pieces it really makes you think. The second is McWhopper. The idea that broke the Internet. Brilliantly orchestrated and seductively simple. Congrats to all the winners. READ MORE...
Modess, the Philippine's leading brand in sanitary pads, wanted to come out with a product demonstration that would prove superior absorption.
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Bringing with him over 18 years of experience, Mansukhani is well-versed in moving brick and mortar companies into the digital space, developing omni-channel solutions and connecting online and offline sales. He was most recently senior vice president and head of e-commerce at Razorfish India, where he ran the Mumbai and Bangalore offices. Prior to that, Mansukhani served as associate vice president of MRM (part of McCann Worldgroup), working in both B2B and B2C spaces. He is also a frequent speaker on digital and e-commerce topics in management institutes, and has moderated panels on the challenges in delivering premium experiences to online shoppers at conferences such as ad:tech.
Narayanan (pictured) comes in with over 12 years of experience of having worked across geographies in countries like India, Indonesia, Kenya and West Africa. Besides digital marketing, Surya has the experience of working in traditional creative agencies including JWT and Leo Burnett.
Announcing his appointment, Carlton D'Silva, CEO and CCO, HDS, said, "Surya has made the perfect and successful transition between traditional and digital advertising. Not only does he have a great business mind but he is an ideas man too. This is quite a rarity and it is this business and medium knowledge that Surya will bring to HDS to enable us to reach greater heights and wins moving forward."
A strictly producer only event, the night was designed to reward the unsung heroes of the Singapore advertising industry. The people who make things happen.
Sixty producers from agencies, production companies and post houses turned up to eat and drink and have a catch up with their peers.
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The film, literally cooks up a kitchen, using miniaturised IKEA products as raw ingredients to highlight the fact that the new METOD range of kitchens can be put together according to very personal...well, taste.
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The acquisition strengthens Razorfish Global's Intelligence Practice by adding significant commerce and data analytics capabilities and makes it the only Adobe partner in Australia and the wider APAC region that can provide end-to-end cloud marketing services at scale, including systems integration, data analytics, media and content platforms, creative and experience design. It is the latest milestone in a strong growth period for Razorfish Global in Australia, with recent major client wins, including Foxtel, eBay and Bank of Queensland. Razorfish Global is a global strategic partner of Adobe, while 2DataFish is the first analytics consultancy in the region certified as a global Adobe Analytics Specialisation partner.
At first glance of this music video by Bremen Digital Creative with the beautiful young teens dancing and singing seems like a debut of a new idol group. The mysterious "Futures Lady" conquers numbers of fans, who would have little recognition that it is a native ad for a managed future company - Concord Futures.
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Or if you place 10 or more jobs per month the rate drops to only $45 per job listing.
TheBestAdJobs.com reaches the international audience of bestadsontv.com and the Australasian audience of campaignbrief.com, campaignbrief.co.nz and campaignbriefasia.com.
New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.
Creative Partner, DDB Sydney
Matt Eastwood, worldwide chief creative officer of JWT, has one of the world's biggest creative jobs, and has to be considered one of Australia's global creative leaders not just in advertising, but in any field.
Is it partly due to the way he dresses? READ MORE...
Work can still be submitted until Friday, 4th September.
All entries must be finalised by midnight EST.
LIA's unique eligibility period includes work released from 1st April 2015 through 31st July 2015. This offers the chance to enter work that has not yet been entered into other major festivals. LIA offers the opportunity to have your work judged, awarded and showcased for the first time.
To view the LIA Jury: Juries 2015.
To view all of the Categories and Requirements: Entry Information.
Oriental Post is a division of Kantana Group Public Company, Thailand's oldest and most influential entertainment, film and television production company.
Douglas' new role has a specific focus on Indonesia and China that will see him working between OP's Jakarta and Shanghai offices.
Joining at a time of change in the sector, Douglas is tasked with raising profile and building OP's post business throughout the Asian region and worldwide.