Fashion is power.jpgThe Philippines' leading fashion magazine for women goes from self-expression to self-defence in a campaign called Fashion Is Power, teaching women self-defense using whatever they're wearing. This is a response to an alarming fact reported by the Philippine Women Commission: Every day, 1 out of 5 Filipino women faces assault on the streets.

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Discovery.jpgIn a city state where there are limits to outdoor adventure, Jaguar Land Rover Asia Pacific Importers launched the 52Undiscovered lifestyle app via Y&R Singapore to encourage everyday adventures that are within the reach of almost everyone. Tying up with Time Out, the app helps users find new experiences all year round and at the same time uses crowd-sourcing to continually generate new content.

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Sony Action Cam.jpgDancer Mela Sierra, aka Mela Murder, teams up with violinist Damien Escobar in a performance that challenges the cliches of what we expect from hip hop.

This web film by Mori In Japan is shot in Weylin B. Seymour's beautifully restored former Williamsburg Savings Bank. Director Jordan May uses the Action Cam by Sony to bring us an entirely new view of this dance form.

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Spikes Asia announces further jury members

Todd Hunter.jpgThe Spikes Asia Festival of Creativity, which this year taking place from 9 - 11 September in Singapore, has released the names of the creative experts forming the Branded Content & Entertainment; Digital & Mobile; Film Craft; Media and PR juries.

Branded Content & Entertainment Jury
Todd Hunter, Creative Executive, Creative Artists Agency, Global - Jury President (pictured left)
Emily Bull, Founder/Executive Producer, Hellofuture.tv, Australia
Michaela Lyon, Global Brand Leader, Leo Burnett, China & Asia Pacific
Dew Intapunya, Managing Director, Ensemble Branded Entertainment, IPG Mediabrands, Thailand
Georg Warga, Creative Director/Filmmaker/Founder, Goodstein, China
Minoru Yashima, Senior Planning Director, ADK, Japan
Adam Bow, Regional Director of Content, Carat, Asia Pacific
Chris Stephenson, APAC Head of Strategy and Planning, PHD, Asia Pacific
BBDO Guerrero 4As AOY.jpgBBDO Guerrero has once again claimed the "Agency of the Year" title at the Philippine 4As 18th Agency of the Year Awards. This marks the fifth time the agency has won this title, having also been Agency of the Year in 2007, 2008, 2009 and 2012.

The win was a result of having earned the highest total score across various categories including Creative, Market Performance, Management of Business, and Industry Leadership and Community Service.
Metlife.jpg"My Dearest Dad and Mom," a recently launched campaign for MetLife Life Insurance, has touched families across Japan. Based on the idea that "insurance deepens family bonds", 'My Dearest' uses sweet story-telling to build awareness amongst young fathers of the MetLife brand in Japan.

The insight was simple; children have the power to help strengthen the bonds between couples. The candid family interviews questioned the roles within the families, and were shot by their own children. They were then edited for a special viewing for their parents, with their emotional reactions captured for the final edit. The online youtube film captures the essence of what family means through the child's eyes, by the children themselves directing the entire film, exposing who the parents feel about each other.

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Dentsu.jpgThe International Olympic Committee has awarded Dentsu Inc Tokyo the broadcast rights for the XXIII Olympic Winter Games (2018) in PyeongChang, Republic of Korea; the Games of the XXXII Olympiad (2020) in Tokyo, Japan; the XXIV Olympic Winter Games (2022), location TBD; and the Games of the XXXIII Olympiad (2024), location TBD; to the Company in 22 countries and territories across Asia*.

These broadcast rights are in addition to those that Dentsu was awarded in 2013 for the XXII Olympic Winter Games (2014) in Sochi, Russia and the Games of the XXXI Olympiad (2016) in Rio de Janeiro, Brazil in the above-mentioned 22 countries and territories. The broadcast rights for all the Youth Olympic Games to be held until 2024 have also been awarded to the Company.
Paolo Agulto_Joseph Chan.jpgThree winners have been announced for the fifth and final Cannes Chimera Challenge. The winning teams from Singapore, Vietnam and the UK will each receive US$160,000 funding to realise their ideas to support the Global Citizen Project.

This year, the brief for the Cannes Chimera Competition calls for the development of a one-time brand activation that will attract massive public attention to the growing Global Citizen platform, and result in a surge of sign ups to the campaign, through email capture and Facebook.

The winning ideas from the most recent competition came from agencies in Singapore, Vietnam and the UK:
Gaurav Lalwani.jpgJ. Walter Thompson has appointed Gaurav Lalwani to the role of Asia Pacific Business Director on the agency's Johnson & Johnson portfolio, which includes Listerine and other J&J over-the-counter brands.

The appointment of Lalwani, who will be based in Singapore, reflects the agency's expanded remit on J&J's Listerine business across the Asia pacific region. Lalwani (pictured left) will head up a new team servicing Listerine across APAC, and will also work with J. Walter Thompson's global Listerine team in New York.

Lalwani, who has over 15 years of integrated brand experience across FMCG, prestige skin care, automotive, and the financial services sectors, joins J. Walter Thompson from Leo Burnett Singapore, where he was Senior Regional Director for Integrated Content on the agency's SK-II and P&G fabric care brands across Asia. He was responsible for launching SK-II's #ChangeDestiny platform across Asia, and led the collaboration with Huffington Post and Fitch to take #ChangeDestiny across digital and in-store platforms. Lalwani also led the creation of the first ever voice-based mobile platform for Tide in India, this drove the brand's purchase intent, and consumption. He has helped drive campaigns that have been recognized at international award shows, including the Effies, AMEs, Cannes and New York Festivals.
Booking.com.jpgBooking.com has big ambitions in Japan. To kick off its first-ever brand campaign in Japan, Booking.com debuted the TVC, "Here's to the Explorers," as a part of a new integrated brand campaign from Wieden+Kennedy Tokyo.

The travel model in Japan is changing, and there is a new breed of traveler. They are no longer satisfied taking someone else's holiday. They don't need someone to tell them where to go or what to do. They know what they want, and they want a holiday just as unique as themselves. For them, accommodation is not just a place to rest your head. It's where the journey starts, and where amazing experiences begin. They are explorers. And with more than 700,000 properties, Booking.com can help them find the perfect basecamp for their adventure.

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JohnMescall (1).jpg
John Mescall, global executive creative director of McCann Worldgroup, has been announced as a speaker at the London International Awards 2015 Creative LIAisons program.

Mescall is the latest addition to this year's lineup of speakers, which already boasts a number of impressive industry names, including Ralph van Dijk, Matt Eastwood, Pum Lefebure and Keynote Speaker Daymond John.

Says Mescall: "I am extremely honoured to be one of the speakers at this year's Creative LIAisons, because having seen the program first-hand, I know that it's just about the best experience a young creative person could have. Our industry often struggles to adequately train and nurture its talent, so LIAisons matters. Thanks for the opportunity."
IMG_9206.JPG (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites

This week's guest judge is David 'Nobby' Nobay, creative chairman and founding partner of Droga5, Sydney.

BEST TV
If I had a dollar for every time I said, "we had that idea for another client, but couldn't sell it" I'd have AUS$79,359. And that's a fact. Ask anyone here. READ MORE...
OS-CFE-Round1.jpg
The One Show is now accepting entries quarterly, which means great advantages for agencies wanting to enter their work now.

Shortlists will first be announced in October. Shortlisted entries go on to the final round of judging in March when winners are determined. 

Samaritans_Robin.jpgDepression-related suicides are increasing worldwide, and it is the most common cause of death for men under 35. Often a simple phone conversation can save a life, but since depression convinces sufferers they can't get better, Ogilvy & Mather Vietnam set out to give them the proof they needed.

These 5 first-hand testimonies came from depression sufferers who'd tried to kill themselves, but who had managed to beat the illness because they reached out for help before it was too late.

Click on the links below for the high-res files.

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Shriram Iyer Amer Jaleel & Virat Tandon - Mullen Lintas.jpgFollowing the recent announcement regarding the launch of the new creative agency Mullen Lintas, with Amer Jaleel as Chairman and CCO (pictured centre), Mullen Lowe Lintas Group has unveiled more details about the new agency.
 
Mullen Lintas officially launches on August 1, and will be headquartered in Mumbai with offices in New Delhi (NCR) and Bengaluru. Speaking of the new agency, Joseph George, Group CEO-Mullen Lowe Lintas Group says, "India has birthed several big brands over the last two decades. However, for a long time, the top agency brands have remained largely unchanged. Mullen Lintas is a product of the evolving marketing landscape, and with our "big agency" ambition, we intend to partner brands whose ambitions are driven by a passionate pursuit of leadership by presenting ourselves as a compelling challenger to the likes of Lowe Lintas, Ogilvy and JWT".

Bertolli olive oil and Salt Digital India join forces

Rizwan Burji.jpgSalt Digital India, part of Salt Brand Solutions, has won the mandate for Bertolli olive oil.

Bertolli has grown into an international brand of Italian and mediterranean food and is the global market leader in olive oil. The business is owned by the Deoleo Group, Spain's second-largest food group.

Salt Digital will be responsible for putting together the perfect recipe for engagement and conversations between Bertolli and its consumers across various online and social media platforms.

"It's an interesting time for Bertolli to enter the market in India. Our cuisine is going through a transformation with a lot of openness towards international flavours and influences. Cold cuts and salads share table space with hot baingan bharta and aloo tikkis! We look forward to creating engaging food conversations and bringing alive the promise of the world leader, Bertolli," said Rizwan Burji, Business Head, Salt Digital (pictured above).
Jureeporn & Edmond.jpgThe Spikes Asia Festival of Creativity has announced the first names that will make up the juries at this year's Festival. Details have been released for the Film, Print and Print & Poster Craft; Outdoor and Radio; Direct and Promo & Activation and Design juries.

Says Terry Savage, chairman Lions Festivals: "This is a collection of unequivocal regional talent, with each individual a high-achieving creative campaigner in their own right. We look forward to bringing them together in Singapore to judge the best of the region's creative communications."

Film, Print and Print & Poster Craft Jury
Matt Eastwood, Worldwide Chief Creative Officer, J. Walter Thompson, Global - Jury President
Paul Nagy, Executive Creative Director, Clemenger BBDO, Australia
Kitty Lun, Chairman & Chief Executive Officer, Lowe, China
Reed Collins, Chief Creative Officer, Ogilvy & Mather, Hong Kong
Bobby Pawar, Managing Director, Chief Creative Director, Publicis Worldwide, India
Yuka Tsukada, Creative Director, Dentsu, Japan
Jureeporn Thaidumrong, Creative Chairwoman, nudeJEH, Thailand (pictured left)
Edmund Choe, Chief Creative Officer, Singapore and SE Asia, TBWA\Asia Pacific, Asia Pacific (right)
Screen Shot 2015-07-28 at 7.33.07 am.jpgM&C Saatchi London has created the first ever artificially intelligent poster campaign in the world, which evolves unique ads based on how people react to it.
 
The technology works by using a genetic algorithm that tests different executions based on the strength of their various features or 'genes', such as copy, layout, font and image. By installing a camera on the posters, M&C Saatchi is able to measure engagement of passers-by based on whether they look happy, sad or neutral.

VIEW OUTDOOR
Vivek Rao.jpgL&K Saatchi & Saatchi India has appointed Vivek Rao as Chief Creative Officer - North. Rao comes with a 15 year testimony of working with global marketing communications companies and successfully driving growth and thought leadership for iconic global and local brands.
 
Commenting on the appointment, Anil S Nair- CEO and Managing Partner, L & K Saatchi & Saatchi said, "Vivek is not just a fantastic creative talent but an inspiring leader who carries his team along with him to glory. He is an absolute team player and therefore a fantastic fit with our culture. We are very excited to have him on board and are looking forward to his positive contribution towards our creative profile and ambition."
 
On his new awaiting challenge Rao (pictured) said, "Having worked with stalwarts like Prasoon Joshi, Pops, Agnello Dias, Nitesh Tiwari, Ashish Khazanchi, Prasanna Sankhe and Satbir Singh over the years, I was keen to apply and use all that I've learnt in a place that's growing at a furious pace. Praveen Kenneth, Anil Nair and the core team have done a magnificent job in creating L&K into an incredible force, add Saatchi & Saatchi's global might to that and you can see why it's a place that's hitting top gear right now."
Woodlland 2.jpgLowe India sends motocross riders on an urban adventure through the city of angels for Woodland Clothing.

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Sajan Raj Kurup.jpgEight year old Independent agency Creativeland Asia (CLA) known for its work on large brands like Cinthol, Frooti, Audi, Mercedes and MTS telecom has picked up six new accounts.

CLA has signed on the integrated mandate for Domino's Pizza, Godrej No1 soaps, the Rs. 1000 cr soap brand from Godrej group, the Indian Express Newspaper, She comfort Sanitary Napkins from Emmami Group and the digital mandate for Jet Privilege.

On the big wins, Sajan Raj Kurup, Founder & Creative Chairman of Creativeland Asia (pictured left) said, "We stepped up the game when it was required. Every one did their bit as planned and the results are quite obvious. We have added substantial new business in the first two quarters of the year. Not a bad way to start a year I suppose. We have surpassed our target for the year in the first two quarters, so we have decided to opt a slightly different business strategy for the rest of the quarters."
Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Screen shot 2010-06-22 at 6.41.20 PM.pngAustralia: After 2 1/2 years in the role, Ten Network Executive Chairman and Chief Executive Officer Hamish McLennan (pictured) has stepped down from both roles. 

As a result Non Executive Director David Gordon has been appointed Chairman and Paul Anderson has been appointed Chief Executive Officer, of the Australian commercial television network effective today.

McLennan joined TEN in February 2013 (replacing James Warburton) from his New York based role as executive VP, Office of the chairman, News Corporation. Before that he was the global CEO of Y&R.
Vin Farrell.jpgQ&A with Vin Farrell, global chief content officer at Havas Worldwide, who is set to speak at the ADMA Creative Fuel conference to be held in Sydney on Thursday 6th August.
 
Two years ago you were described in AdWeek by your boss as "someone that gets production, gets creation, gets narrative and storytelling, gets digital and social media. There's no one like him in the industry." Tell us about you.
My first job was the summer before my 8th grade year in school.  I was 13.  My dad started providing for himself at that age so he (and mom) felt it was good for me to as well.  I liked it because the money meant a sort of independence. 

I worked for a contractor who built residential homes.  I was on a renovation project.  My three main jobs were cleaning up after the roofers, helping the tile guys grout and fill in three 12 feet deep ditches that were dug with a backhoe.  I was cheaper than re-renting the backhoe. I always had "service industry" jobs growing up.
Airbnb_SG50_Biggest Fan Winner'sView.jpgSG50 has launched an online search for the country's most passionate fan. Titled "SG50's Biggest Fan", the contest will reward one lucky winner and 3 loved ones with an experience of a lifetime - a one night Airbnb staycation at the Esplanade Theatre stage and four tickets to the National Day Parade over the Jubilee Weekend.

Leveraging Airbnb's expertise at providing unique experiences, the Esplanade Theatre stage will be transformed into a home. Styled to the theme "A Night through Time", the home will remind its guests of 1960s Singapore, in all its elegance and simplicity.
Yupin M July 2015.jpgMcCann Worldgroup has appointed Yupin Muntzing to the role of chief executive officer, McCann Worldgroup Thailand, effective September 1 2015. Muntzing was managing director at Muntzing Agency, an agency she founded in 2013.

Muntzing (pictured left) has emerged from a dual role of being managing director at Muntzing Agency, as well as CEO of Geometry Global. Prior to this, Muntzing was managing director at OgilvyAction, a role she held since 2010, following a number of senior positions at Ogilvy Group in both strategic planning and management since 2003.

Muntzing replaces Monica White. White will remain with the agency while completing a thorough handover to ensure a smooth and full client/management transition with her successor.

Charles Cadell, president McCann Worldgroup Asia Pacific said, "McCann Worldgroup is one of Thailand's leading integrated agencies and recognised globally for its creativity. Yupin's successful client achievements and extensive experience working across multi-platforms for a portfolio of clients consisting of both local and multi-national, makes her a fabulous fit for our agency."

Does this end the logo size debate forever?

Chicago-Apple-iPhone3-6 (1).jpgBy Simon Veksner
Creative Partner, DDB Sydney

It's just possible you may have seen this campaign for the iPhone.

It has apparently run in 70 cities and 24 countries, in magazines, newspapers, billboards, transit posters and more.

I attended some research groups the other day. The first question was "have you noticed any ads recently?" and the answer came back "Apple, Apple, Apple, Apple." Always Apple. READ ON...
CenturyPly.jpgCenturyPly, the leading brand of plywood, laminates and veneers in India has introduced a new plywood brand - Sainik, for the value segment. The campaign, titled 'Hamesha Taiyaar', has been conceptualized by DDB Mudra West India.

Plywood is a commoditized but complex category. Consumer involvement is very low, there are multiple products at different price points based on various technical parameters. A consumer does not understand those technicalities but knows his budget. The role of the brand in this category is limited to passive reassurance.

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new-google-logo-knockoff-thumb-300x117-156335.jpgGoogle has ranked top in the public's estimations of the world's largest listed companies for a second year, pipping Apple and Microsoft according to The FutureBrand Index 2015.

The Index is an annual measure by brand consultancy FutureBrand of how PwC's Global Top 100 Companies are perceived across a set of 18 attributes. A company's average perception score dictates its Index position and acts as a proxy to understand its prospects in a way that complements its market capitalisation.
CHARM-WALL-Vietnam.jpgFormer Sydney-based executive producer Charm Wall has joined Filmbase Asia in Vietnam as EP, taking over the role following the departure of Malcolm Soh.

Says Charm: "I chose Filmbase Asia because I have a great deal of respect for the young Vietnamese owner who has the license for the company for Vietnam and respect for the owners of Filmbase Asia (Malaysia) as well."

Charm has a successful history as a producer. Producing TVC's extensively in Australia and Asia over a period of twenty years shooting in Thailand, Singapore, Vietnam, China, Taiwan, France, Italy, Spain, Greece, USA and Canada. Shooting TVC's for SOCOG, Allied Domeq International, Heineken International, British American Tobacco, Asia Pacific Breweries, Mars, SC Johnson, Unilever, Reckitt & Benckiser, Kellogg's, Suzuki Automobiles. Most recently producing 8 x 1hour episodes for the Lifestyle Channel.

Filmbase Asia offers film and video production as well as support for visiting productions.

Charm can be contacted on: +84 1203 423 860
Email: charm@filmbaseasia.com
100 days of zen.jpgRazorfish Hong Kong has worked with ASUS to create 100 Days of Zen - a 100 day long creative initiative led by Instagram sensation Robert Jahns. The campaign launched on the 7th July and already Jahns' fans have uploaded thousands of striking images to the campaign site using the hashtag #100DaysOfZen. In its first week, 100 Days of Zen has garnered record-breaking engagement for the ZenFone 2, connecting the brand with millions of photography fans and establishing a relationship with a whole new audience.

Inspired by Jahns' work and showcasing the incredible photography capabilities of the ZenFone 2, the worldwide initiative encourages everyday artists to create and share an incredible image of their own, using a series of photos taken on the ZenFone 2 as their inspiration.
NTUC_Enterprise_Logo.jpgTBWA\Group Singapore has been appointed as the strategic branding and creative partner for both NTUC Enterprise Co-operative Limited ("NTUC Enterprise") and NTUC FairPrice Co-Operative ("NTUC FairPrice").

NTUC Enterprise was set up in July 2012 by the Labour Movement and is the holding cooperative of NTUC Social Enterprises such as NTUC FairPrice, NTUC Food Fare, NTUC Income, NTUC Health, NTUC First Campus, NTUC Learning Hub and NTUC Link. The NTUC Social Enterprises' aim is to enable people in Singapore to live better and more meaningful lives through their work, which covers four major areas: daily essentials and cooked food, insurance, health and education.

Monetary Authority of Singapore picks Addiction

MAS.jpgMonetary Authority of Singapore has chosen Addiction Advertising as its creative agency for its integrated campaign on the risks of unsecured credit debt under MoneySENSE.

The MoneySENSE National Financial Education Programme was launched in October 2003 and aims to help Singaporeans become more self-reliant in their financial affairs. It does this by helping Singaporeans acquire the knowledge and skills to manage their day-today finances, plan for their longer-term needs and exercise their rights as consumers of financial services.
HeaderCF_EN (1).jpgCristal Festival has launched the call for entries and registrations as well as naming four of its jury presidents confirmed to judge at this year's festival.

Their mission will be to discover and award the most creative and innovative campaigns from the past year.

Click here for more information.
Bobby Pawar & Partha Sinha.jpgPublicis Worldwide South Asia has promoted Bobby Pawar and Partha Sinha to Managing Directors. This move comes as the Indian agency consolidates following a period of sustained growth that has seen it double its size in the past two years.

In their new roles Pawar (pictured left) and Sinha (right) will continue to report to Nakul Chopra CEO of Publicis Worldwide South Asia as they will take on larger responsibilities to partner him in managing all business units in the region. A key focus will be to elevate the agency's effectiveness in communication that helps lead the change for clients.
RADIO.jpgSome real-life dramas have become all too familiar. The Virgin Labfest "Familiar Drama" radio campaign from Leo Burnett Manila depicts three: the driver with a sob story to avoid a speeding ticket, the baby-kissing politician wooing voters and the fortune teller who dishes out cliché predictions.

For new drama, the listener is invited to watch the Cultural Center's Virgin Labfest, a theatre festival that features plays that have never been staged before.

LISTEN TO THE POLITICIAN SPOT
LISTEN TO THE FORTUNE TELLER SPOT
LISTEN TO THE DRIVER SPOT
Nike 1.jpgEvery start line is a green light. Every race is another record to beat. It's a time to lace up and buckle up. Japan, start your engines. To build up the hype around the Nike Zoom Elite 8, Nike Japan took to the streets of Japan.

Tokyo racers are invited to create their own world of street racing and push their boundaries of fast with a film "Night Racers" for Nike's campaign "So Fast".

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Screen Shot 2015-07-23 at 8.54.00 am.jpgExperienced Australian creatives Rod Vallis and Peter Jacobsen today launched GooRoo Advertising to offer marketers the wealth of their creative experience and cut price production.

Billed as the Australian agency in India, GooRoo is an idea-driven creative agency with a digital, print and video production studio in Bangalore, India. GooRoo offers high quality creative assets at around 50 percent of the cost of other Australian agencies.

GooRoo creative partner, Rod Vallis, said that having spent many years working in India and around the world, the pair had seen offshoring in the advertising industry grow year-on-year with mixed results.
JW.jpgJohnnie Walker has redefined its approach to luxury mentoring, with an Ultimate Immersive Mentoring Tool created by iris for its rarest blend, Johnnie Walker Blue Label.
 
Mentoring is an important and unique brand distinction for Johnnie Walker, providing opportunities to educate and immerse consumers in the brand across relevant points in the shopper journey.

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Alvin Ng & Alvin Ho.jpgAs part of ongoing plans to rejuvenate the agency, which began with appointing highly regarded agency leader Shaun Tay as its new Managing Director earlier this month, FCB Kuala Lumpur has added two senior award-winning creative talents to its ranks. Alvin Ng (pictured left), creative director, and Alvin Ho (right), creative group head, both joined in July and are working with Head of Creative Nick Gordon to continue to raise the creative bar across all accounts.

"We're thrilled to grab 'the Alvins'. Both are great thinkers with impressive track records and come loaded with energy and positive attitude. These guys mark the beginning of the FCB KL resurgence with renewed focus on smart ideas, beautifully executed," said Gordon. "We're all about behaviour change at FCB and these guys will help kick start this internally too."
hnKm6WN2.jpgRalph van Dijk, founder and creative director of Eardrum, has been announced as a speaker at the London International Awards 2015 Creative LIAisons program.

Joining an already impressive line-up of industry speakers, including Matt Eastwood, Pum Lefebure and Keynote speaker Daymond John. van Dijk will also act as the program's moderator, injecting his appreciation of powerful production and performance into bridging together this year's eclectic line-up of speakers.

Says van Dijk: "It's always an honour to be invited to speak at Creative LIAisons. The program is one of our industry's most generous initiatives and if you're an ambitious creative, it's like getting a backstage pass to the ultimate advertising gig.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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