Rocky Hao Angie Wong Takho Lau.jpgPublicis Communications Greater China has made changes to the Leo Burnett Shanghai office management team, effective from April 1st, 2017.

Angie Wong (pictured centre), currently General Manager of Leo Burnett Shanghai will take on the role of Managing Director of Leo Burnett Shanghai, reporting to Michael Lee, CEO of Publicis Communications Greater China.

Rocky Hao (pictured left) and Takho Lau (right), will both be promoted to ECD from their current Head of Creative roles.
Debajoyti Dutta.jpgBBDO India has appointed Debjoyti Dutta as EVP - Mumbai Operations and Chief Integration Officer, responsible for both multinational accounts and business growth.

Dutta (pictured left) has 15 years' experience working in the industry, in different markets as well as across different agencies such as Leo Burnett, Publicis Ambience and Ogilvy & Mather. During this time, he has worked on large international and local brands including Samsung, P&G, McDonald's, Maxis Telecom & ITC Foods, and has led fully integrated teams in traditional advertising, Social Media, Digital, Shopper and Activation.

Jean-Paul Burge, Chairman & CEO of BBDO Asia commented, "I met Deb some time ago and was impressed by his energy, broad experience, integrated thinking and client focused attitude. In Mumbai, we have one of the most creative agencies in the world; with Deb it will be even better."
Rohan Builders.jpgIn the current Indian scenario, the combined effect of demonetization, crackdown on un-taxed incomes, and a series of Bills passed by the government to make real estate more regulated, the consumer is anxiously holding their breath for real estate prices to fall in urban India. It's made the real estate market sluggish, with people delaying buying decisions to avoid the risk of losing money, in case prices fell.

VIEW THE SPOT (in Hindi)
ABS CBN FLOAT.jpgThe first wave of finalists for the Australia-based regional AWARD Awards has been announced today across 12 categories. Asia has 9 finalists so far, lead by TBWA Santiago Mangada Puno Philippines, TBWA Thailand, Leo Burnett Manila and Havas Wordwide Shanghai with 2 each. Cheil Hong Kong also has 1 finalist.

Finalists announced today were from the following categories: Craft in Advertising Film, Craft in Advertising Print/Typography & Illustration, Print, Poster & Outdoor, Direct Marketing, Integrated Campaign, Design, PR, Promotion & Experiential, Innovation, Creativity For Good and Market Disruption & Product/Service Development.
iFLYTEK 1.jpgDentsu Aegis Network's programmatic unit Amnet has entered into a strategic partnership with iFLYTEK, China's  leading information technology company dedicated to research of intelligent speech and language technologies, and development of artificial intelligence services.

The Dentsu Aegis Network delegation in attendance was led by Tsuyoshi Suganami, President of Amplifi China & CEO of Dentsu Media Greater China; Ashwini Karandikar, Amnet Global President; Lawrence Wan, Amnet China Managing Director and Meg Chen, Head of Global Media Partnerships of Amplifi China & Executive Vice President of Dentsu Aegis Network China.
DROGA-HALL-OF-FAME.jpgThe Cannes Lions International Festival of Creativity has announced that David Droga, founder & creative chairman of Droga5, will be honoured with the Lion of St. Mark award at this year's Festival.

New York-based Aussie expat Droga is one of the most awarded creatives at Cannes Lions, and will be the youngest recipient ~ by far ~ of the Lion of St. Mark award. He won his first Lion aged 19 at Sydney hotshop OMON and has achieved more than 70 Gold and 15 Grand Prix / Titanium Lions in his career to date.

"The Lion of St. Mark recognises an individual who has made a significant and outstanding contribution to creativity in our industry," said Jose Papa, managing director of Cannes Lions. "His drive, passion and unbounded creative skill has led him to deliver continual award-winning results. He's set the global standard."
Matt Eastwood 2016.jpgThe Asia-Pacific Tambuli Awards has extended its entry deadline to April 10, 2017. The APAC Tambuli Awards is the pioneer awards show globally on effective advertising for good. It honors brands that do good and do well - showing the seamless integration of creativity + human good + results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase.

This year's overall executive judging panel is chaired by J Walter Thompson's global chief creative officer, Matt Eastwood (left).

The overall executive jury also includes Nicolas Menat, Chief Executive Officer, Asia, Publicis One, David Guerrero, Chairman and Chief Creative Officer, BBDO Guerrero, Charles Cadell, President and CEO, McCann Worldgroup, and Cheuk Chiang, CEO Asia Pacific, Omnicom Media Group and several others.

Charles Cadell and David Guerrerro, who both judged last year, believe all networks and clients in the Asia Pacific region should look at entering work into Tambuli. Particularly they would like to see more work from Australia and New Zealand.
Shnooze.jpgEvery World Sleep Day, hundreds of brands preach the importance of a good night's sleep. Every year this information falls flat when people binge watch their favourite shows or refresh their timelines for the 100th time late in the night, only to be sleepy throughout the next day.
 
To make sure the message wasn't lost this year, Happy mcgarrybowen India conceptualized and developed a digital stunt to 'wake up' the people who ignore their sleep. The campaign launched Duroflex Shnooze, a product with breakthrough in sleep technology. The product even introduced revolutionary and never-heard-before features.

VIEW THE SPOT
MAGIC BEAM photo.jpgHighly regarded Thai creative director Nutchanun Chiaphanumas has this month launched his own creative network, Magic Beam, with offices in Thailand, China and Myanmar.

Chiaphanumas is a multi-award winning creative leader who brings over 14 years of international industry experience while working across Asia in China, Hong Kong and Thailand.

Magic Beam is not only a creative agency, but is also equipped with its own Production House Unit, and brings over 30 talented directors to their roster. Chiaphanumas describes Magic Beam as an "International Creative Powerhouse".

"Creativity has a certain magic to make everything possible," said Chiaphanumas. "And we wanted to give our clients the absolute best, that's why we partnered up with one of the most trustworthy production houses in Thailand, and created our very own production unit. With our immense creativity, we can enhance our clients and deliver the best work and advertising solutions in the entire country."
WeChat Lab Horizontal version.jpgTo show just how enmeshed WeChat is within the daily lives of the China and Chinese community, Saatchi & Saatchi Guangzhou co-operated with the WeChat team to invite 6 people from different backgrounds to join the [WeChat Lab], where they would film their life for 12 hours without WeChat.

"Our world has changed from "I'll call you" to "I'll WeChat you" said Saatchi & Saatchi Guangzhou ECD Elaine Young, "WeChat is the main tool through which we connect to each other in our daily lives - despite it only going online 6 years ago.  But, where is the line between connected and "over-connected?"  Undoubtedly, technology brings us closer, but it also brings us new sets of challenges."

Ron Samuel's final flashbacks from AdFest 2017

PUM and Ron.jpgFormer judge and AdFest veteran Ron Samuel (pictured right) details his final flashbacks from AdFest 2017.
 
Every time I go to AdFest I promise myself not to have a big night if I have to catch a flight the following morning. Then someone says ' don't worry it's just a quiet drink, with a few new friends'. So after two hours sleep here I am, again, on the plane bleary eyed, with my liver and kidneys applying for a restraining order against me. They want out.
 
Was it all worth it? Was AdFest really worth it?
FOR YOU.jpgLive sport streaming service, DAZN, recently launched "For You", a campaign created by Ogilvy & Mather Japan, to kick-off the Japanese football J.League 2017.

The J.League was established in 1993 with a 100-year vision to build a richer sporting environment in Japan by nurturing a sporting culture rooted in community-based sports clubs, at the same time allowing young men and women to enjoy the sport.

VIEW THE SPOT
Headshot.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Eric Quennoy, executive creative director, Wieden&Kennedy, Amsterdam.

BEST TV
Winner: Hornbach: Regret Nothing. Hats off to the crew who keep making work that's completely bananas for this hardware mega-store in Germany. I would love to work on one of these briefs. What I particularly like about this spot is that it doesn't go half way. You could easily see the client asking for the humour to be sweeter, softer, but the kid looks genuinely distressed and the man's face looks seriously banged up. These are the small but critical details that make it good, and wonderfully dark. READ MORE...
7061-Large_scale_Air_Ink_artwork_created_using_ink_made_from_air_pollution_by_Kristopher_Ho_on_display_in_Shaftesbury_Avenue_2c_London.jpg.350x0.jpgTiger Beer is taking Air-Ink, the world's first ink created from air pollution via MIT spinoff Graviky Labs and Marcel Sydney, to the streets of the world. An extension of a 2016 pilot project in Hong Kong, this new initiative sees Tiger Beer driving creative collaborations between Anirudh Sharma, inventor of Air-Ink and co-founder of Graviky Labs, and emerging artists from across seven cultures to showcase this breakthrough technology to the world.

WATCH THE VIDEO
AdFest_RevolvingBars 21a.jpgIt was a big two nights at the Revolving Bars, Pattaya last week during AdFest with Campaign Brief Asia along with our sponsors and friends Directors Think Tank (KL/Singapore), PixelBox (Shanghai/HK), Fuse (KL/Singapore), Fingerprint Films (Mumbai) and Spitfire Films (South Africa) hosting 'late night' casual 'networking with friends' nights. On both nights a large group of AdFest delegates celebrated until the wee small hours.

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McWhopper-billboard.jpgBrewtroleum.jpgFollowing numerous requests the entry deadline to Campaign Brief's The Work 2017 has been extended.

Agencies and Production Companies in Asia, Australia and New Zealand are invited to enter.

The final deadline is Friday March 31st.

Now in its 15th year, The Work features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region. 

Acceptances in The Work 2017 count in the upcoming 2017 Campaign Brief Asia Creative Rankings.

There are three things that differentiate The Work 2017 from traditional award shows:

Firstly, entries are FREE.

Secondly, we are selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show.

Thirdly, there are no wasted entry fees - only your accepted work incurs an acceptance fee.

All entries are uploaded online: Judging will take place mid March and notifications of acceptances will be sent out early April 2017. Accepted work will be featured on The Work 2017 website.
 
ENTER THE WORK
LIA.jpgLondon International Awards, a sponsor at Adfest 2017, held a lucky draw (raffle) at their booth in Pattaya on Friday awarding two lucky winners the opportunity to attend Creative LIAisons 2017 in Las Vegas.
 
Victor Hu of Simei Media Company, China and Kyle Towb of Ignite Development will have the opportunity to join an exclusive group of young creatives at Creative LIAisons in October during the LIA judging. Their airfare and hotel will be paid by LIA.

On finding out that he won Towb stated, "I would like to say how very grateful I am to be able to attend Creative LIAisons and I'm looking forward to the opportunity to learn from some of the most influential leaders in our industry."
Team Photo.gifSaatchi & Saatchi has announced a new creative leadership team. Headed by Greater China Chief Creative Officer Fan Ng, the creative leadership team will further enhance the agency's creative excellence across their Greater China network.

Kenny Choo is now Chief Creative Officer for P&G Healthcare & Skincare brands. Kevin Chiu has been promoted to Executive Creative Director of Saatchi & Saatchi Shanghai. Elaine Young will be the new Executive Creative Director in Guangzhou. Paul Ho will fill the role of Executive Creative Director in Hong Kong. Troy Sullivan will be Executive Creative Director of P&G Haircare brands. Paul Copeland will be Regional Creative Director on P&G Pampers. And Ran Yin has been appointed Head of TV Saatchi & Saatchi Greater China and General Manager of Prodigious.
Amir Khan.jpgBBDO and Proximity Pakistan has collaborated with PepsiCo to create a new campaign for energy drink, Sting, titled #StingChallenge.
 
Partnering with one of the world's youngest Olympic medalist for boxing, Amir Khan (pictured), BBDO created a TV commercial that showed fans helping Amir train for his next win by turning the entire old city in Lahore into his own personal workout space.

VIEW THE SPOT
PPGG.jpgGeometry Global Japan has launched a new website aimed at attracting new people to the agency. The website comes in direct response to the challenges that the industry faces in recruiting the best and the brightest. Since Geometry Global Japan started in 2013, it has continuously grown, adding 5 new significant clients (15% year on year) in 2016 alone. The domain stands for Pan Pan Geometry Global Japan (Pan Pan in Japanese means overflowing), indicating the website reflects the business getting busier than ever, hence the company needs more people.

TBWA\Indonesia wins Permata Bank 's creative

Permata Bank Logo.jpgPermata Bank has appointed TBWA\Indonesia as its creative partner.

Established in 2002 with the vision of becoming the 'pioneer in delivering innovative financial solutions', Permata Bank now serves approximately two million consumers in 62 cities in Indonesia, with 331 branches, 22 mobile branches, 6 payment points, 1012 ATMs.
wowsome.jpgHyundai's largest-selling compact, Grand i10, has come back in 2017 in a refreshed avatar. To announce the upgrades, Hyundai has launched a campaign created by Innocean Worldwide to promote the new car. Other than the usual ATL mix of a television commercial and print, Hyundai has also launched an innovative digital campaign 'Comebackpedia'; keeping in mind the high affinity for the medium.

VIEW WOWSOME SPOT ONE
VIEW WOWSOME SPOT TWO
VIEW COMEBACKPEDIA SPOT ONE
VIEW COMEBACKPEDIA SPOT TWO
VIEW COMEBACKPEDIA SPOT THREE
VIEW COMEBACKPEDIA SPOT FOUR

Ron Samuel's flashbacks from AdFest 2017 Day 4

Ron Samuel.jpgFormer judge and AdFest veteran Ron Samuel (pictured left) details his daily flashbacks from AdFest 2017.

Flashback: Day 4 - Paul Kemp Robertson

These are hard days for brands. They have to deal with a level of volatility and blind competition that didn't exist before. Any competitive advantage you may have is transient which means you need to ramp up quickly, reap the rewards, de-construct  then move on to the next thing. It takes courage and visionary leadership. Paul Kemp Robertson (pictured below) from Contagious explained why brave creative work was also more important than ever.
Comzone Logo.jpgSamsung has appointed ComZone to the creative account for its latest editions of Galaxy, one of the biggest selling brands in Cambodia.

The agency won the work after a rigorous pitch participated in by seven of the country's top local, regional and international ad agencies. Agencies were selected based on their experience and success in handling previous smartphone campaigns and included Cambodia's top two international agencies.

GOVT to develop brand film for Malaysia airports

Malaysia airports.jpgComing off a fresh win with Australian investment firm, FAMI, GOVT Kuala Lumpur recently received news of another business win with Malaysia Airports Berhad for its latest brand film.

Emerging as the chosen agency in a 4-way pitch, GOVT Kuala Lumpur will be working closely with MAHB's Corporate Communications Department to create a film that will truly represent the airport's brand and what it means to the people. The Brand Film will be launched around Q2 of 2017.
 
Carlsberg.jpgCambodia may be a small market, but it's safe to say nearly all Cambodians (okay, men!) are beer lovers. And adding to the spirit of the industry, Carlsberg launched its bottles in the market earlier this year.

Carlsberg, known globally for their premium mild beer, is certainly not unknown to Cambodians, but the challenge ahead of the brand now is to see how well received it is by the local beer loving Cambodians.

VIEW THE SPOT

We need to leave the gardens of Versailles

imgres.jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

"I know where there is more wisdom than is found in Napoleon, Voltaire, or all the ministers present and to come - in public opinion." - Charles Maurice de Talleyrand, French Foreign Minister.

Talleyrand is a fascinating character. Depending on how you look at him he was a womaniser, liar and utterly immoral or he cared far more about France than the people he served. One thing you can say about him was that he was a survivor. Here was a man who managed to survive and thrive through the reigns of Louis the XIV, Napoleon and the madness of the French Revolution.

He did this by being incredibly shrewd, a master of diplomacy and knowing what people were saying on the streets. While the Sun King and his court were entertaining each other in the insular gardens of Versailles, Talleyrand was listening to the streets. This fact certainly would have helped in him escaping to England days before the efficiency of the guillotine became more popular than sliced baguette.
CBAdFest_P1030198.jpgOne of the highlights of AdFest each year is the big Campaign Brief, Sweet Shop, Fin Design + Effects and The Gunnery party, held before the first awards presentation. This is the 7th year of our party and each year delegates and friends gather together to enjoy a few drinks, some cool music and a spectacular sunset around the pool of the Royal Cliff Hotel.

Special thanks to our three fantastic and generous sponsors - The Sweet Shop, Fin Design + Effects and The Gunnery.

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Keith Ho sml.jpgKeith Ho has joined Dentsu Hong Kong as Chief Creative Officer effective immediately, to further strengthen the award-winning creative agency's reputation and drive a stronger focus on digital and collaboration underscored by the network's unique one P&L operating model.

Bringing with him over 25 years' experience in the industry, Ho (pictured) joins the business from Grey Group Beijing, where he worked at for 11 years, most recently serving as CEO. Prior to this, he also held various senior leadership positions within the agency as Executive Creative Director, Chief Creative Officer and Managing Director and has worked with blue-chip clients including HSBC, GlaxoSmithKline, Microsoft and Sony.

Ho is a highly awarded creative at both regional and global stage, with over 350 Marketing and Creative Awards under his belt including Cannes Lions, Effie, OneShow, London International Festival, Clio, Spikes Asia and Hong Kong Fan Award. He was also a Jury at Adfest, New York Festival and LongXi.
APAC Tambuli 2017Deadline Extension.jpgThe Asia-Pacific Tambuli Awards has extended its deadline to April 10, 2017. Additional fees apply for all late entries submitted between March 31 and April 10. The conference and awards night will be held on June 6, 2017 in Manila. Entry forms may be downloaded.

The APAC Tambuli Awards is the pioneer awards show globally on effective advertising for good. It honors brands that do good and do well - showing the seamless integration of creativity + human good + results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase.
James Keng Lim.jpgHakuhodo has appointed James Keng Lim as Creative Director of its Singapore office.

Lim (pictured) has 18 years of network - including Dentsu, Publicis, and McCann - as well as independent advertising, digital, and PR agency experience. His career has taken him from Malaysia, to Shanghai, Dubai and Amsterdam, but he has spent the last 3 years back here in Singapore and offers clients strategic counsel and thought leadership across advertising, branding, marketing, digital, social and PR.

Regional Chief Creative Officer, Woon Siew Hoh, said, "I am extremely delighted to have James Keng Lim join the Hakuhodo kinsfolk. A creative maverick not straight jacketed by conventional thinking, James Keng Lim is a natural storyteller with the ability to create transformative narratives that connect brands with their target audiences. He brings on board an entrepreneurial, holistic and commercially-savvy approach to our new modus operandi. He represents what we are building at Hakuhodo - talented, humble, inspirational leaders who embrace our Sei-katsu-sha philosophy that values consumers not as economic entities, but as people."
Angus_Kneale_v01 bw.jpgNew York Festivals International Advertising Awards has announced the formation of the inaugural Film Craft executive jury. For the first time in the history of NYF's elite executive jury, a new executive jury panel exclusively devoted to judging Film Craft will assemble in New York City on April 8th during the week of the executive jury judging sessions.
 
The newly unveiled panel, comprised of 10 of the most respected film industry experts, will be chaired by the award-winning innovative creative and technical special effects influencer, Angus Kneale (left), chief creative officer of The Mill.

Ron Samuel's flashbacks from AdFest 2017 Day 3

Ron Samuel.jpgFormer judge and AdFest veteran Ron Samuel (pictured left) details his flash backs from AdFest 2017.

Flashback Day 3: Lunch with Ogilvy & Mather Hong Kong

Breakfast meetings at AdFest can be problematic, as there are occasions when the line between evening and morning activity becomes very wobbly.

So today I invited myself to lunch with the creatives in charge at Ogilvy & Mather & Hong Kong.
Winner&Popular-Vote-Winner-Tokyo.jpgShun Akeda and Sayo Noda from Hakuhodo Inc. in Tokyo, are the winners of this year's Young Lotus trophy, which they collected at the second of two Award Presentations on Saturday 25th March.

Shun Akeda and Sayo Noda were one of 15 pairs competing in the 13th Young Lotus Workshop, which was titled "Create with a Swagger". It was hosted by Cheil Worldwide that set the brief to create a digital platform that not only raises awareness among creatives of AdFest as an event, but also helps build an extended and on-going community throughout Asia Pacific, based on the festival's principles and beliefs.
Suthisak Sucharittanonta.jpgSuthisak Sucharittanonta, Chairman and Chief Creative Officer of BBDO Bangkok has been awarded the Lotus Legend at AdFest. A multi award winner Sucharittanonta has won acclaim at the most prestigious award competitions around the world, including Cannes Lions, Clio Awards, One Show and D&AD as well as many successes at AdFest.

Suthisak (pictured) started his career as a freelance photographer in 1980, until he joined Dentsu Thailand as a visualizer and Art Director in 1984. In 1987, he joined Ogilvy & Mather Thailand where he worked as both Art Director and Copywriter until he was promoted to be Head of Creative at Results Advertising Thailand, an offshoot agency of Ogilvy.

In 1999, Suthisak joined BBDO Bangkok and has been a member of the BBDO Worldwide Creative Committee since 2004. That same year, he was elected into the Bangkok Art Directors Association Hall of Fame.

Under his leadership, BBDO Bangkok's creative award recognition has reached an all-time high. Suthisak made history by receiving Thailand's first Cannes Film Gold Lion award in 2003 and in 2004 ranked 8th in GUNN Report's World's Most Awarded Agency rankings.
Dentsu Network.jpgCJ Worx.jpgCompleting the ADFEST Lotus Awards tally on the final night of ADFEST 2017, the Special Awards aim to recognize outstanding agencies, production companies and advertisers and are compiled from the tally of ADFEST Lotus Awards won during the festival.

Dentsu Inc., Tokyo. was on the podium twice to accept Agency of the Year and Interactive Agency of the Year for 2017.

Dentsu was also named Network of the Year. The group of eleven offices includes agencies in Bangkok, Ho Chi Minh City, Manila, Mumbai, Nagoya, Singapore and Tokyo,

The Special Award for Independent Agency of the Year went to CJ WORX from Bangkok. Direct & Promo Agency of the Year was awarded to BBDO Bangkok. Production Company of the Year was awarded to Alt.VFX Brisbane. And Advertiser of the Year was presented to Samsung.
Yole-IMG_5008.jpgPaul Yole is a retired planner who has covered awards shows for CB for over 10 years. This year he shares some observations from the 20th anniversary edition of Adfest.

As soon as I saw the title, "Paul Yole's Adfest Diary, day one" I realised there was an implicit promise of a daily update.

Sorry about that.

However, I do now have something I'd like to share.

And it is aimed fairly and squarely at agency heads.
Ted Royer_2.jpgThe fifty-six Juries invited to judge the Lotus Awards at AdFest 2017 hail from twenty cities, in Asia Pacific and the Middle East, as well as New York, the home base of Ted Royer, Chief Creative Officer of Droga5 and Grand Jury President of AdFest 2017.

Heading up the Super Eight Jury Presidents, Ted Royer (pictured) gave his impression of this year's entries, "This year I've seen ideas that are going into unchartered territory in a great way, and innovations that I'm really happy exist in the world now. It's been especially fun judging work that emerges from local insights, yet can be appreciated by people all over the world."

Details of AdFest Juries and Super Eight Jury Presidents is available on the AdFest APP and official event website.
Calvin Soh.jpgFormer advertising high flyer Calvin Soh gives his account of what he learned about the future of advertising, outside of advertising. Soh took a "sabatical" from advertising in 2011 after a distinguished career, most recently as vice-chairman and chief creative officer for Publicis across Asia-Pacific.

I had the privilege of working and learning from some of the best minds in the advertising world, from David Droga to Pat Fallon to Charmaine our receptionist and everyone in between. All of my friends (and enemies) were from advertising. And advertising was all I knew.

So the decision to leave at the peak of my career wasn't an easy one. My "Why" had to be stronger than the 25 years it took to build my career.

It came down to 2 words: Exponential change (You'll be seeing these words a lot). And I had to prepare my family and myself for that.

Ron Samuel's flashbacks from AdFest 2017

Ron Samuel.jpgFormer judge and AdFest veteran Ron Samuel (pictured left) details his flash backs from AdFest 2017.

Day 1
I clearly remember arriving in Bangkok on Tuesday afternoon, meeting Kim Shaw at the airport, getting into the mini-bus and being handed my first Singha Beer. Then it was Wednesday afternoon.

Day 2
The first speaker was a highlight today. Claudia Cristovao from AKQA in Tokyo talked about content without sounding like an over amped digital evangilist. The context of her talk was simple, very relevant and we finally had a digital person discussing the stuff that we all suspected must be happening in cyberland. Such as people like you and me reaching peak content or, as I like to call it, content fatigue, where we are taking longer and more regular digital breaks, downtime from devices and doing things that we enjoyed in our pre-web existence. Yes, even the millenials are doing it, whilst sharing the experience on social media.
Chang lager beer.jpgFollowing last year's inaugural Chang Sensory Trails, Thailand's leading beer brand, Chang, has appointed GOVT Singapore for this year's global activation. 2017 will see Chang Sensory Trails travel to London, San Francisco and Singapore.

2017 will be the second installation of Chang Sensory Trails, the brand's activation platform to drive awareness, engagement and trial of Thailand's leading beer brand on a global level, whilst leveraging off the Chang global proposition of "Taste The Unexpected".

Davy Rennie's Adobe Summit Diary: Day 3

IMG_1459 (1).jpgFollowing his time in Austin, Texas, Davy Rennie, experience design director, The White Agency Sydney is covering the Adobe Summit 2017 in Las Vegas, exclusively for Campaign Brief.

Adobe Summit - Day 3

16 days.
7 flights.
2 Cities.
2 Conferences
1 or 2 beers.
Millions of ideas.

As I arrive at my last full day of conferences, my body is crying out for Northern Beaches sea air, a good coffee and good food. My mind, on the other hand, is bursting with new ideas and inspiration.

Whilst 'Unfiltered' in name, this tour has really been an exploration into the world of Experience design. I've never been so confident in my career choice, and I hope this inspires many others to pursue the path of experience design. My drum is going strong, and it gets louder with the new buzzword for business: H2H, or human to human.
Pinball2.jpgFor the launch of Standard Chartered's new Unlimited Cashback Credit Card, TBWA\Singapore created the 'Unlimited Joy' campaign, comprising a 45 second film, out-of-home, digital and print.

The campaign aims to make Standard Chartered's cashback credit card the most desirable in Singapore, and communicated the benefits through a charming film featuring a pinball machine.

VIEW THE FILM
Selfiestan.jpgAs a smartphone player that harbors ambitions of captivating the populace of India with its offerings, Gionee has done itself proud by emerging a hot favorite amongst other emerging players. In a short span of time, it has managed to cross over 1.25 crore customers and the numbers continue to rise every day. After the successful launch of S6s smartphone a few months ago, Gionee has announced the launch of another model called A1.

VIEW THE SPOT
TALKING CHAIR.jpgIris Worldwide Indonesia has released two new TVCs to promote the oine a year IKEA Sale. The tvcs show a chair that has been faithful for years but then gets replaced and a corner has to put up with a new vase.

VIEW SPOT ONE
VIEW SPOT TWO
Ninja.jpgDentsu Japan has created this spot for Nippon Express to promote their partnership of the 2017 World Baseball Classic.

VIEW THE SPOT
Andy Flemming_Adfest3.jpgI thought I'd lost my passport this morning, and after a brief, but quite dramatic few minutes I managed to find it in my bag along with a strip of Nurofen Plus.

To be honest, I was more relieved to find the painkillers as a passport can't dent a hangover the size of the one I woke up with. Most of the judges have been out until late, so the thought of sitting in a dark room for the day with endless coffee and absolutely no speaking allowed is seen as more of a blessed relief than the chore it can sometimes be.

Minohodoshirazu_2.jpgAsia has netted 26 finalists at the shortlist stage of AdFest's Lotus Roots with Japan leading with 11. Bangkok follows with 5 finalists, then 3 for Shanghai. Manila and Kuala Lumpur have two each and Jakarta, Hong Kong and Colombo all with one each.

In the Innova Lotus Japan has scored four finalists, one each for TBWA/Hakuhodo, J. Walter Thompson. Six Inc and Dentsu Inc. Bangkok has 3 shortlist and Seoul 1.

VIEW THE LOTUS ROOTS SHORTLIST
VIEW THE INNOVA LOTUS SHORTLIST
McDonalds_Loving the night 2.jpgAsia scores 25 finalists in the Press Lotus Category and 42 in the Promo Lotus Category at AdFest currently taking place in Thailand.

In Press Bangkok leads with 10 finalists with Monday, TBWA and BBDO netting 3 each and one for Ogilvy. Singapore follows with 6 finalists with 3 each to MullenLowe and Dentsu. Indonesia has five finalists with Iris Worldwide with 3 and Hakuhodo two. Mubai scores 3 finalists and Manila 1.

In the Promo Lotus category Asia has netted 42 finalists. Tokyo just is just ahead of Bangkok with 11 finalists, Bangkok has 10. Mumbai follows with 8, then Hong Kong with 5. Singapore, Guangzhou and Jakarta have two each whilst Manila and Seoul have one.

ADFEST 2017 FINALIST - PRESS LOTUS.pdf
VIEW PROMO LOTUS SHORTLIST

Paul Yole's AdFest Diary: Day 1

IMG_5005 (1).jpgPaul Yole (left) is a retired planner who has covered awards shows for CB for over 10 years. This year he shares some observations from the 20th anniversary edition of Adfest.

The More Things Change...

The Adfest program has a high proportion of technology-based presentations this year.

This is probably a good thing because everyone in the business needs to learn about new stuff.

The only thing that concerns me is whether we are missing the opportunity to remind people (or educate them) about the unchanging truths of understanding and influencing human behaviour.

Which, after all, is our job.

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About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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