coverpage_v10 big.jpgFor those who believe that love is complicated, IKEA has the solution to get you through Valentine's Day this year. BBH Asia Pacific introduces the IKEA love manual; for troubleshooting your relationship woes.

Credits - ECD: Scott Mcclelland. CDs: Tinus Strydom, Maurice Wee. Creatives: Bae Soo Yeon, Natalia Dudek. Account Management: Bibiana Lee, Manavi Sharma. Social Strategist: Josie Khng. Community Manager: Heidi Lahtinen.
IDFC.jpgA digital campaign created for IDFC Mutual Fund aims to raise awareness of the mutual fund category as well as IDFC Mutual Fund, through a unique web experience. The campaign, co-created by TBWA\India and Bombay Design Centre, has just launched and has been trending at No.1 across India.

The web experience allows the user, to create a video of the inspiring collection of things closest to your heart. Based on your responses to questions - do something you have been wanting to do forever, visit somewhere your heart yearns to go, experience that once in a lifetime feeling, see what you've never seen before, own something that makes you happy and something you love truly, madly. In just a few seconds your own personalised video of things closest to your heart is created - one can share with family and friends via social media and by email.
Videocon.jpgVideocon d2h has rolled out a latest campaign "Khushiyon ki chatri". The campaign has been created by Lowe Lintas Mullen. Keeping in mind that happiness should be shared and not restricted by geographical boundaries, the new campaign states that Videocon delivers happiness to people of all ages across India with their product range.


Soho Square Mumbai wins Faber business

Mohit Ahuja.jpgOgilvy offshoot, Soho Square, has just won its second account in a very short span of weeks. Soho Square Mumbai has signed on the leading kitchen appliances brand, Faber. This comes on the back of the Vasmol win, announced last week. And just like Vasmol, this account too was handed to the agency without a pitch involved.

On this new partnership Anil Bhamre, Head marketing and product management, Franke Faber India Private Limited said, "In our continued strive for innovation, brand building and providing the best offerings to our esteemed customers, we have chosen Soho Square as our strategic brand-building and creative communication partner.  We look forward to a strong and innovative relationship and thereby hope to deliver the best solutions to our stakeholders."
sbvDtKFH0BZcHJXUUGCD0UqP7yFknSux5OtpKCFVq1w.jpgTiger Beer has partnered with curator James Dive from the Glue Society, to transport barely-cooled woks from the streets of Singapore and transform them into 'Woks of Art' in bars across Sydney.

The iconic Asian beer is challenging the common misconception that Singapore's culture is clinical, polished and strict. Select artists were given real woks collected from the hawker markets and back laneways of the city, to use as canvasses for unique, vibrant artworks. Woks of Art celebrates Singapore's energetic and vivid streets and showcases the true dynamic ethos of the birthplace of Tiger Beer.
the_gunn_report.jpgThe Gunn Report for Media, the global evaluation of media creativity, innovation and effectiveness, has today released its 2015 Media Report, summarising the overall media performance in the year January to December 2015 based on the results of the most important global, regional and national Media creative award contests spanning 42 markets.

India has ranked #4 in the Most Awarded Countries in Media category and Hong Kong has ranked in at #5.
Marcelo-Serpa_-Almap_AN_-013b-1.jpgThe Cannes Lions International Festival of Creativity will honour industry great Marcello Serpa with the Lion of St. Mark at this year's Festival in June.

"The Lion of St. Mark recognises individuals who have made significant and outstanding contributions to creativity across our industry," said Philip Thomas, CEO, Cannes Lions. "Marcello's achievements are known the world over, but perhaps most notably he was responsible for taking home Latin America's first Grand Prix in 1993. He's since served on juries four times, twice as president, and during his tenure, AlmapBBDO won Agency of the Year three times."
Chris Chiu.jpgAdFest has named Chris Chiu, Leo Burnett Singapore's Chief Executive Officer & Chief Creative Officer, as Jury President of Promo Lotus and Effective Lotus at AdFest 2016.

 "I'm looking forward to leading these two categories at AdFest this year. There are some incredibly exciting Promo ideas being created in this region, and as for Effective Lotus - some might say this is the most important category of any awards shows because it demonstrates the value of what we creative professionals do. I'm curious to see who this year's winners will be as they are setting the benchmark for the entire industry," said Chiu.
Wilkins.jpgAfter a three-way pitch held in October last year, Grey has won the creative business for the Wilkins trademark. Wilkins, with sub-brands Wilkins Pure and Wilkins Distilled, is part of the Stills portfolio of Coca-Cola Philippines, it is the second largest after the carbonated business.

The agency will take care of all strategic and creative communications for the brand.
storylab Shuntaro Tanaka.jpgDentsu Aegis Network's Amplifi has promoted Shuntaro Tanaka to President of The Story Lab Asia Pacific. In his new role, Tanaka will report to Sunil Yadav, President Amplifi Asia Pacific.
Before taking on this role, Tanaka held the dual role of Chief Operations Officer for Dentsu media Vietnam and The Story Lab lead in Southeast Asia.

Tanaka (pictured) started his career in the TV Division of Dentsu Inc. in 1997 and handled major Japanese clients and global brands such as Coca-Cola and McDonald's. With his experience he launched Dentsu media Vietnam in 2012 with the aim of creating a diverse media solution to differentiate Dentsu media in the market. He successfully managed to develop a team that specialised in the media content and sponsorship package development business.
BBDO Guerrero.jpgBBDO Guerrero Philippines is further strengthening its creative department with Georgina Angsanto joining as Creative Director, along with Arthur Aquino as Associate Creative Director and Chico Javier as Art Director.

At the same time, Jamie Que and Emman Carandang are being promoted to Associate Creative Directors.

Photo caption from L-R: Arthur Aquino, Emman Carandang, Chico Javier, Jamie Que and Georgina Angsanto
Artlotto pic.jpgPublicis JimenezBasic Philippines has created a game for the E. Zobel Foundation to raise consciousness for Filipino art.

Introducing #ArtLotto, a lottery where you didn't have to buy a ticket to play. All you needed to do was look for any form of art, take a photo or video, and post it on social media, hashtag artlotto. Every entry was assigned a lotto number drawn electronically for the jackpot money. Entries were aggregated in a site that also served as an online gallery of Filipino art. Turning Filipinos into ambassadors of Filipino art and turning every month into an art consciousness month.

Pepsi Cambodia partners with Comzone Group

Pepsi logo.jpgAs part of Pepsi's rebranding and expansion efforts, it recently appointed ComZone Cambodia as its agency.

Marketing Manager for Pepsi Cambodia, commented, "The decision was straight forward after the pitching among three agencies. ComZone Group showed unique creative capabilities and clear brand strategy acumen, to bring our brand forward. He added, "We needed a creative agency of scale, to communicate a consistent, effective and attractive message across the country. It is clear that ComZone Group understands the importance of maximizing the reach of our creative approach, while actively proposing innovative solutions, along the way. Their ability to deliver high quality creative work, international standards approached with a local heart, also proved a deciding factor. As with all our advisors, we are looking forward to leveraging this partnership, well into the future."
FABULOUS FOUR 2016.jpgThis year's 'Fabulous Four' new directors at AdFest include three aspiring directors based in Tokyo, and another based in Dhaka. They are:

. Erika Konno, TYO Camp KAZ, Tokyo            
. Kazuhiko Hiramaki, Geek Pictures Inc., Tokyo               
. Narumi Muranaka, TYO Camp KAZ, Tokyo                       
. Shihab Shajib, Zanala Bangladesh Limited, Dhaka         

Konno, Hiramaki, Muranaka and Shajib now have just weeks to cast, direct, shoot and edit their film scripts in time for their premiere at AdFest 2016.
Daniel Ho & Laura Geagea.jpgIn response to the company's growing presence in Asia and surrounding regions, The Sweet Shop has promoted Executive Producer Daniel Ho (pictured left) to the role of Managing Director and appointed longtime producing partner Laura Geagea (right) to the role of in-house Executive Producer.

"I'm very excited to be joining The Sweet Shop and its global network with all the exposure and challenges that come with it. I've kept a close eye on their work and achievements over the years and am very much looking forward to working more closely with this vibrant international team," says Geagea about her new position.
R Scape.jpgR|Scape is a lead indicator study that understands rural consumer behavior. This study has been conducted by equal partners: IIM-Ahmedabad, MaRs, Decision Point and the Geometry Global | Encompass Network.

R|Scape covers 6,000 rural consumers (near equal split of married men, married women, young men, young women), eight states (representative of all regions across India) and over 20 popular categories (deodorant, shampoo, hair oil, lipstick, toothpaste, talcum powder, shaving cream, after-shave lotion, cooking oil, toilet soap, fairness cream, detergent, utensil cleaner, floor cleaner, biscuit, tomato sauce, butter, jam, breakfast cereal, branded aata, shoe, denim, candy, seed, pesticide, banking, life insurance, mutual fund).
Silk 3.jpgCadbury Dairy Milk Silk, India's favorite premium chocolate brand, recently launched a new thematic TVC, encapsulating the brand's signature romantic nostalgia - "Kiss me...close your eyes". The film showcases two young puppeteers craving so much for Cadbury Dairy Milk Silk, that they indulge while in the midst of a performance, thus highlighting yet another unique 'irresistible Silk' story, continuing to build on the excitement and 'finger licking' awesomeness of Cadbury Dairy Milk Silk.

Vivek Law.jpgNew media company, Sooperfly will enter the genre of personal finance in a joint venture with senior business journalist, Vivek Law (pictured left). It will launch a multi-platform, multi-format brand for online Indians everywhere. The soon-to-be-launched content brand will manifest across multiple social and other digital platforms, targeting audiences seeking financial advice and insights.

The video-first brand will aim to redefine the genre and garner new audiences through friendlier programming. A mix of Hindi and English, the content line-up will feature primarily bite-sized content, details of which shall be made available later this quarter. The partnership will be set in motion with content around the impending Union Budget 2016, especially for the young investor.
Dimitri_Guerassimov_PIC (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Dimitri Guerassimov, chief creative officer at Marcel Paris and La Maison (Google, Conde Nast and Publicis group joint venture) and member of the Publicis Worldwide creative board.

Winner: Skittles The Portrait'. Seen from this side of the Atlantic, Skittles stuff always seems bat shit crazy, but incredibly consistent. This is a winner in the Agency/client long term partnership in building a unique brand territory - category. READ MORE...
Screen Shot 2016-02-10 at 6.32.21 am.jpgCannes Lions has launched a new campaign, developed in-house, called Thank You Creativity. The campaign is intended as a love letter to imagination and craft, and a reminder of their purpose and power.

Says Phillip Thomas, CEO, Lions Festivals: "We make the case for creativity because we know that it's a force for business, for change and for good. But we can do more. It's our mission not just to champion creativity, but to remind people of its magic and join us in being grateful for the difference it makes."

NYFA_Jury_Announcement_Header_image_last batch (2).jpgNew York Festivals International Advertising Awards has announced the final round of prominent worldwide chief creative officers and executive creative directors appointed to the 2016 New York Festivals executive jury.

Says Michael O'Rourke, president, New York Festivals: "This year's Executive Jury is as diverse as it is respected. With a total of 27 jurors recruited from the most award-winning global agencies, as well as internationally acclaimed tech companies Google and Facebook, 2016's jury is on the forefront of innovation and will offer their expertise in selecting the World's Best Advertising."
DailyEmail.jpgMake sure you don't miss any news on Campaign Brief Asia by getting the FREE daily news email.

Just put your email address in the "GET FREE DAILY NEWSLETTER - SUBSCRIBE FREE NOW" near the top right of the Campaign Brief Asia home page and each day you will receive one email around 1pm (Singapore time) highlighting all the days creative news and awards coverage. It's a simple 30 second process that will keep you in touch.
PORTEA.jpgContract Advertising has put out the first commercial for Portea Medical, India's largest and fastest growing home healthcare company. The campaign, airing nationally across 32 channels, takes an emotive route to demonstrate how a person can heal the fastest and in the best possible manner in the home environment, post-treatment in a hospital.

Sergio Spaccavento (1).jpgAdFest has announced that Sergio Spaccavento, executive creative director at Conversion Agency in Milan, has joined the line-up of speakers at AdFest 2016.

On Wednesday 16th March, 3:15pm, Spaccavento will present a session called: "Humor is only for intelligent people!'

His session will explore what humor really is, the structure of jokes, the different kinds of humor and most effective jokes in Asia - and the million dollar question: does humor in advertising really work?
416C18BD-4E49-4630-8E8E-93BAA488A3E2[11].jpgThere is just one week left to enter YoungGuns with the final deadline now on Tuesday, 16 February 2016 - no exceptions.

So with a week to go, don't deliberate. If you think you have what it takes to be singled out as a future leader and are 30 years or younger, then enter YoungGuns.

All entry and jury details can be found at
Turbo_Tax_2.jpgRevolver director Steve Rogers has directed a new spot for Turbo Tax which stars esteedmed British actor Sir Anthony Hopkins for Wieden + Kennedy.

Produced with Revolver's US partner Biscuit Filmworks, the ad features Sir Anthony Hopkins, looking refined as ever, discussing his career with a journalist on the notion of 'selling out'.

Screen Shot 2016-02-09 at 8.58.49 am.jpgadidas has premiered a new series of films via 72andSunny, Los Angeles, kicking off the brand's Sport16 initiative, underlining adidas' leadership and passion for sports.  

The first chapter of films, "I'm Here to Create," is told through a female athlete's lens and stars global tennis icon Caroline Wozniacki, WNBA All-Star Candace Parker, supermodel/entrepreneur Karlie Kloss, tennis star Ana Ivanović, soccer prodigy Morgan Brian, DJ Hannah Bronfman, street athlete Robin Arzon and fitness artist Nicole Winhoffer, among others.

Moods.jpgAsia has scored 17 finalists at the shortlist round of the 2016 Ame Awards led by China with five finalists, followed by The Philippines with four finalists and Taiwan with three. Malaysia scores two and India, Hong Kong and Sri Lanka have one each. From China's shortlists OMD and PHD have two finalists each and from The Philippines Leo Burnett have three finalists.

All Taiwan's shortlists are for ADK's "House of Little Moments".

Fadi Large(1).jpgThe Cresta Awards, which honor an absolute standard of creative excellence in international advertising and marketing communications since 1993, has issued the call for entries in its 24th worldwide competition.

Creative Standards International, the Cresta Awards has selected Fadi Yaish, Executive Regional Creative Director, Impact BBDO, Dubai (pictured) as 2016 Jury President. Yaish was the first creative director from his region to be ranked in The World's Top 10, finding himself at #3 ECD Worldwide in 2014, #5 CD Worldwide in 2009 and #2 CD Worldwide 2008. Described by Dubai's Media Week as "The Dark Horse" in the region, Yaish made his agency and the region famous and took a place between the World's Top 10 in Advertising today. He has always helped his agency and network to be ranked among the Top Two Agency and Network of The Year at Dubai Lynx and Effie and among the top 5 performing offices in his global agency networks. Yaish joined Impact BBDO in late 2013. Under his creative direction and leadership, Impact BBDO Dubai delivered most innovative cross-channels body of work that has been recognized nationally and globally, winning at every show. Within his first year, he led his agency to be ranked #6 Worldwide, and #1 Agency and Network in MENA.
Sandeep Goya1.jpgTango Media, a wholly owned subsidiary of Mogae Media, a provider of integrated mobile marketing services, has launched an innovative and revolutionary technology solution that enables brands to connect better and quicker with their target audiences on the mobile.

'StarStar' (**), a patented technology, enables customers to merely dial a name rather than dial a number. For example, when you dial **BREAKFAST (**273253278) you reach Kellogg's. When you dial **BANK (**2265), you reach YES BANK.

"The biggest problem with brand advertising has always been customer amnesia. Even after a brand spends crores advertising their connect number, in the moment of reckoning, when the customer actually wants to buy the product, the customer does not remember the number to call! We are merely solving that problem of forgetfulness," said Sandeep Goyal, Chairman Mogae Media (pictured).
Roadster3.jpgRetail e-commerce giant Myntra's outdoor apparel brand The Roadster Life Co's new TV commercial has hit the airwaves after it went viral on social media over the last week. This film has been conceptualized, produced and shot by Brave New World Communications - a Bangalore based integrated communications agency, who have been tasked with carving out a niche for The Roadster Life Co.


Publicis India picks up Cremica biscuits account

Hemant Misra.jpgMrs. Bector's Food Specialities Ltd has appointed Publicis India as their agency partner for its Cremica range of biscuits. Mrs. Bector's Food Specialities Ltd is one of the largest food processing companies in India. They have been a prominent manufacturer and exporter of a wide range of food products since 1982.
On the reason to appoint Publicis, Anoop Bector, MD Mrs, Bector's Food Specialities Ltd, said. "We have been growing at a rapid pace and expanding our footprints across India steadily. We have very ambitious plans for the brand and in Publicis we found the creative acumen to help us communicate our brand messaging. We look forward to a fruitful partnership with Publicis India."
Hemant Misra, CEO Publicis Capital (pictured) added, "Cremica is a brand born out of love for baking. Their passion for excellence and quality is inspiring. We are excited at this opportunity of partnering them in taking the brand across the country. The challenge of competing in this overcrowded category and partnering Cremica to leadership, is one we actively look forward to".
Mike Edmonds (1).jpgMike Edmonds, executive creative director and chairman of Meerkats Brand Leadership Co. in Perth, Western Australia, will be joining a the line-up of speakers at AdFest 2016.

In a session titled, 'Who will be the future heroes of creativity?' Edmonds will examine the nature of creative gurus of the future.
Darren Watson.jpgDarren Watson, Executive Creative Director, Asia Pacific and Greater China at FITCH, is joining AdFest 2016 both as a speaker and to host a workshop called 'Explore the Rollercoaster of Emotions'.

On Wednesday 16th March at 12.15pm, Watson (pictured left) will host a session demonstrating how powerful human connections through experiences can bring people and brands closer together. He will also showcase successful experiences including Nike Rise, which harnessed the passion of a new generation of Chinese basketball players, to Merrell's use of Virtual Reality, and M&M's World Store in Shanghai, which turns a candy store into a theatrical experience.

"Emotions differentiate humans from other living things. They make us unpredictable, impulsive and endlessly interesting. They are part of what makes humans, human. Our emotions also make us an endlessly frustrating group of people for brands trying to stand out and connect. But it can be done - brands can use experiences to create emotional connections that are playful and thought-provoking and unlock the human element essential to success in physical and digital brand interactions," says Watson.
K.Aekk Chokchai.jpgOmnicom Media Group Thailand has appointed Chokchai Na Ranong as Head of Fuse - its branded content, sponsorship and ideation unit that works with clients within the network and its brands, OMD and PHD. In his new role, Ranong will be responsible for leading Fuse within OMD and PHD as well as strengthening the product through local initiatives.

Ranong (pictured left) joins Omnicom Media Group from GMM Grammy where he was the Managing Director for branding of music label called Frontage. With a career spanning over 14+ years across marketing, branding, media, PR and events, Chokchai has worked on the client side with Toyota Thailand as well as with agencies. Ranong is also well versed in the music, fashion and entertainment industry including celebrity management.
Dentsu JaymeSyfu Team.jpgDentsu JaymeSyfu Philippines has won lead and digital services for a total of thirteen brands for Unilever's Philippines' business. This is the first piece of business win for the agency under the new Dentsu umbrella.
With effect from the second quarter of 2016, Dentsu JaymeSyfu will handle the lead creative duties for the following brands homecare and personal care divisions: Creamsilk, Surf, Breeze, Domex, Sunlight, Cif, and the homecare portal Cleanipedia. Dentsu Digit led by Managing Director Carlo Ople, won the digital business for all the brands listed above and an additional six brands including: Master, Axe, Eskinol, Block and White, Selecta ice cream, and Magnum.
Singtel firecracker_New.jpgSingtel is livening up this Lunar Year New holiday by bringing back the fun of firecrackers - digitally - to Singaporean families. Together with Ogilvy & Mather, Singtel has created a one-of-a-kind mobile-enabled site, which simulates firecrackers, widely used in the past as an auspicious way to celebrate the festive season.

Once the highlight of Lunar New Year celebrations, firecrackers were banned alongside fireworks back in 1972 due to concerns over public safety. The Chinese believe that the tradition of lighting Chinese firecrackers drives away evil spirits and helps usher in prosperity.

"We're excited to bring this tradition back to Singaporeans. Thanks to technology, our elders get to re-experience the fun of firecrackers while the younger ones get their first taste of this tradition. Anyone with a smartphone can join in the party!" said Diana Chen, VP of Mobile Marketing, Consumer Singapore, Singtel.

Through the Singtel site anyone can access the digital firecracker for free, on their Chrome or Safari browsers on both Android and iOS smartphones.

Chris Riley, Chairman, Ogilvy & Mather Group Singapore, said, "In the digital age, when most Singaporeans have a smartphone, we wanted to use mobile technology to re-create the firecracker experience virtually but in the most vivid way possible.
warc logo.jpgWarc, the marketing intelligence service, has launched the Warc Prize for Social Strategy 2016, a global competition to find the best examples of social ideas that drive business results.
The Prize, now in its third year, looks for examples of social media marketing with a measurable business impact. It is free to enter, and open to clients and agencies in any discipline.

Warc is offering a Prize fund of US$10,000. There will be a $5,000 Grand Prix for the world's best social strategy case study, plus five $1,000 Special Awards (see below). There will also be Gold, Silver and Bronze awards for the highest-scoring cases.
Siddarth Surana & Antony Yiu.jpgMEC has named Siddharth Surana as Head of Digital, South and South East Asia and Antony Yiu as Head of Digital, North Asia.
Speaking on the appointments, Raj Gupta Chief Strategy Officer, APAC said, "At MEC, we have been helping our clients drive a seismic shifts in their understanding and use of digital and data to drive both their brand and business growth. This has meant an increasing focus on bringing more senior digital talent into MEC in the region. I believe that with Siddharth and Antony heading up this important area, we'll be able to accelerate our current success and create even better results for our clients in the region in the future."

Heineken India partners with Publicis Bangalore

Paritosh photo.jpgPublicis has won the Heineken India business after a three-way agency pitch. The agency takes over the business from Wieden + Kennedy and will partner the account out of their Bangalore office.

The brand has been steadily growing market share in the country with their promise to retain the "One World. One Heineken" brand ideology. What makes this win even more prestigious is that Heineken has stood for famous advertising in every market it is present in. Europe's No.1 brewer and the World's No.2 in value, Heineken is known for its iconic design and product experiences.

Speaking of the appointment, Nakul Chopra, CEO, South-Asia, Publicis Worldwide and Bobby Pawar, MD, South-Asia, Publicis Worldwide in a joint statement said, "Partnering an iconic brand like Heineken is a dream opportunity. We are honored to have been chosen. We look forward to collaborating with them to create world class engagement ideas."




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