Sean Sim May 2015.jpgSean Sim, executive creative director, Ogilvy Shanghai will return to Malaysia as chief executive officer, McCann Worldgroup Malaysia. After 10 years in China, Sim returns home to Malaysia to join McCann Worldgroup on August 10 2015.
 
Sim (pictured left) will take over the reins from Michael Constantine, McCann Worldgroup Malaysia's president and CEO, who joined the network in 2013 on a short-term contract, with a mandate to identify and on-board a Malaysian successor. Constantine will remain with the agency until late August.
 
Sim will be responsible for delivering growth aligned with the agency, and network's, key objectives, further deepening the agency's integrated digital capabilities and elevating the creative product, with creative partner, Richard Irvine, McCann Worldgroup Malaysia's chief creative officer.
Saurabh Varma (face).jpgLeo Burnett has elevated Samir Gangahar as President of North India. In his new role, Gangahar will be responsible to lead Leo Group's operations in North India. Apart from content, digital and experiential, Gangahar's new focus will be to grow other specialisations including shopper, retail and ecommerce.

Saurabh Varma, CEO, Leo Burnett Group India (pictured left) said, "Under Samir, Leo Burnett, Delhi has transformed into a fully integrated operation. He has been instrumental in creating a culture of collaboration within the agency where a group of specialists work together to solve a client problem. Samir has helped strengthen Leo Burnett Delhi's digital operation and I'm delighted to state that it has now become a technology/digital hub for many of our key clients. The activation business has grown tremendously in the last year and going forward Samir's role will be to build on that momentum. He will help us build new specialisations as part of his mandate. These include shopper, retail and rural."

Cannes Contenders: Clemenger BBDO Melbourne

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Screen Shot 2015-03-27 at 8.58.31 am-thumb-400x150-181143.jpgVB: Raise a Glass 2015
Clemenger BBDO, Melbourne
Of the 600 young men in the 16th Battalion, 338 were killed in the charge at Bloody Angle in Gallipoli in 1915. Marking the centenary of the ANZAC landing in WW1, the Raise a Glass campaign has a cast of 338 men - one representing each of those fallen men. The VB Raise A Glass appeal began in 2009 and by the end of this year's campaign, will have donated over $7 million to Australian servicemen and women via the RSL and Legacy.
Wattpad.jpgUnilever Philippines partnered with Wattpad, an online publishing platform with 30 million readers worldwide and 5 million readers in the Philippines. Through Wattpad, Unilever brand Eskinol published a hit online novel for teens that broke records in both sales and consumer engagement. This pioneering project by Lowe Philippines helped Eskinol, a 70-year old facial cleanser for teens, connect with its market in a fresh and engaging way.

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IKEA.jpgVizeum has been appointed to manage the media planning and buying across offline and digital for IKEA in Singapore, Thailand and Malaysia. Vizeum will start work for the Swedish furniture chain from September 1st 2015.

Yeong Tze Kuen, Head of Marketing IKEA said, "Vizeum demonstrated a real passion for the IKEA brand. The fluidity of local and regional teams working together to drive innovation was impressive, and we look forward to working closely with Vizeum across the region." 
Dentsu.jpgDentsu Inc Tokyo has announced that its subsidiary Dentsu Digital Holdings Inc. (DDH) has acquired the shares held by Publicis Groupe (19.37%) in their joint venture company Dentsu Razorfish Inc, making Dentsu Razorfish a wholly owned subsidiary of DDH. As a result, Dentsu Razorfish will be rebranded Dentsu iX on July 1.

Dentsu iX is a specialized one-stop agency that provides digital solutions for sophisticated and diverse needs. The new name reflects the company's desire to create innovative experiences. Looking ahead, amid the progress of globalization in the digital marketing domain, the agency will seek to expand its operations through cooperation with the Dentsu Group's international digital network.
Adidas body.jpgAdidas Bodycare has launched its newest Climacool Anti-Perspirant on Clear Channel's OOH medium and mobile platform, Connect.

Through Clear Channel's Fit Buff network, Adidas Bodycare is able to reach out to its target audience of sports enthusiasts. The NFC chip and QR code on these 100 6-sheet advertising panels have been activated. Upon tapping or scanning with a smartphone, users will be directed to a custom mobile page that allows them to redeem a complimentary sample of the product. A succinct call-to-action is incorporated into its creative to encourage interactions and a lucky draw will be held at the end of the campaign period where a winner will receive a Adidas Bodycare hamper worth $150.

Scarecrow Communications India wins Zee Learn

Zee Learn.jpgZee Learn, an extended arm of the Essel Group and one of the leading education companies in India has awarded their creative duties to Scarecrow Communications. The agency was selected after a comprehensive pitch process.

Zee Learn runs India's No. 1 chain of pre-schools, Kidzee with more than 1350+ pre-schools in more than 500+ cities. Kidzee is seen as a pioneer in organized and standardized pre-schooling in the country. Zee Learn also runs Mount Litera Zee Schools, the fastest growing school chain in the country. Since its launch in 2008, Mount Litera is already the second largest chain of schools in the private-unaided category with over 80 schools across 75 cities. Other Zee Learn offerings also includes Brain Cafe, Zee Institute of Creative Art and Zee Institute of Media Arts.
 
Confirming the news, KVS Seshasai, Chief Executive Officer, Zee Learn Limited said, "Zee Learn is not only a pioneer but also a thought leader in the education space. Exponential growth is possible when there is a quantum leap in ambition. In Scarecrow, we found the perfect blend of creativity and passion that can empower our journey to the next level. Also, we are poised for strong growth across different categories and this journey with our creative partner will play  a critical role in bringing strong ideas and innovations to life for our brands".
CL-LOGO-AZUR (1).jpgAfter a record breaking number of votes, Cannes Lions has today confirmed the winners of Lions Live. The online initiative, in partnership with Mindshare and YouTube, brings a selection of sessions from the Festival stage live to people, wherever they are in the world.

As 19,135 people, 9% more than in 2014, cast their vote on the sessions  they most want to see, Donal Mac Manus, Head of B2B Brand Marketing, Google, Europe, said, "Cannes Lions is a key moment in the year where creators and innovators from all around the world come together to celebrate creativity and innovation. YouTube are happy to be part of that moment and believe Lions Live is a great opportunity to live stream some of the best elements of the Festival to those who are unable to make it."
Neer Korn (1).jpgMarketers take note: Facebook may be doing more harm than good for your brand, according to new research.

A new report 'Social Media & Digital Advertising - Trends, Rights and Wrongs', released this week by social trends and consumer insights company, The Korn Group, has revealed consumers' attitudes towards social media sites.

Top spot: Scrabble anagram for lovers

Scrabble.jpgIt must be Cannes time!

Nice new Scrabble word play tvc from LOLA Madrid. No doubt backed by a huge media spend...

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Fun.jpgIn a campaign conceptualized by Grey Group Singapore, the iconic State of Fun rewards those who have sacrificed their time to benefit others with a personalised day on the Island.

Grey Group Singapore unveils a campaign to seek and reward inspiring everyday heroes who have put aside the pursuit of personal fun and enjoyment to bring joy to the lives of others. In a new campaign called "The Fun Movement", Sentosa invites residents of Singapore to nominate people who most deserve to take a break.

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Wendy's Guam.jpgQuick Service Food Inc, the Guam franchise of fast food chain Wendy's, has appointed Lowe Open Philippines as its social media agency. 
 
In a pioneering move, Lowe Open will be tasked with building a social media presence for the fast food outlet, which will establish Wendy's Guam as a country leader in the social media sphere, and support its business growth.
 
Lowe Open was awarded the account without a pitch, on the strength of previous work for Wendy's Philippines. In 2013 the agency successfully re-launched the Wendy's brand with its #WeDeserveThis campaign. Harnessing the power of both traditional and digital channels, the campaign not only brought in the results, but garnered a Boomerang and a Diamond Award at the 2014 Wendy's International Conference.

Cannes Contenders: DDB Melbourne

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Screen Shot 2015-05-12 at 9.56.02 am.jpgPZ Cussons: Radiant Return
DDB Melbourne
By the start of 2014, the outlook for Radiant, a former category leader was at a crossroads. Competing in a category of eight brands, where consumers have very little brand loyalty and are conditioned to only buy at discount, Radiant was in a race to stay in the game. Brand consideration, penetration and loyalty were all stuck in a negative slide. The stakes couldn't have been higher. We needed to create something audacious to show Australian's how good Radiant really was.
Viveca Chan & Kitty Lun.jpgThe HK4As (The Association of Accredited Advertising Agencies of Hong Kong) continues its call for entries for Effie 2015, inviting marketers, brand owners, advertising and media agencies to submit entries for their marketing successful stories.

Running for the twelfth consecutive year, the awards recognise effective campaigns that can demonstrate measurable and outstanding results in Hong Kong. This year, the judging panel reflects a cross section of the industry reflecting the essential Effie components in the Awards.

They invite expertise from creative, research, academic, media, and marketing sectors to make the judging truly all rounded in measuring marketing effectiveness. Two reputable Jury Chairmen in the advertising industry will be leading the judging panel to ensure a fair and balance judging process and select winners of the year. The Judges include:

Jury Chairmen
Viveca Chan - Chairman & CEO, WE Marketing Group (pictured left)
Kitty Lun - Chairman/Chief Executive Officer, Lowe China (pictured right)

Cannes Contenders: TBWA\Thailand

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

adcare adult diapers-home.jpgAdcare: Adult Diapers
TBWA\Thailand

One of the most nagging and socially embarrassing problems that come with old age is urinary incontinence. It can be extremely distressing and can profoundly affect the quality of life. The urge to go to the toilet can come when you least expect it and there is nothing you can do to stop it.

Adcare's simple yet visually arresting campaign brings this issue to life and offers the adult diaper as a solution to help you go anywhere with complete peace of mind.
RosalynnTay_CEO_Dentsu Singapore.jpgDentsu Singapore Bags Brand Consultancy of the Year Award and Four New Business Wins

Dentsu Singapore has been appointed agency partner for the Civil Aviation Authority of Singapore (CAAS), Nanyang Tenchological University (NTU), Pringles International, and  Singapore Navy Information Centre.

Following a pitch process in April, Dentsu Singapore has been appointed to the Civil Aviation Authority of Singapore, the governing organization to oversee and promote safety in the aviation industry, to handle its integrated media and creative campaigns.  

Commenting on the CAAS appointment, Rosalynn Tay, CEO of Dentsu Aegis Network Singapore (pictured) shared, "The CAAS win firmly establishes Dentsu Singapore as the communications authority on all transportation forms - via Land Transport Authority of Singapore (land), The Republic of Singapore Navy (sea) and now CAAS (air). We are extremely proud to be the chosen communications partner and look forward to continuing our work in developing Singapore as a center of excellence across these pioneering industries."
Erik Hallander Isobar.jpgIsobar has promoted Erik Hallander to the role of Regional Director, Mobile & Innovation for Asia-Pacific. Hallander will take on this newly created role, in addition to his current role as Mobile & Innovation Director for Isobar Group, Australia & New Zealand - where he played an integral role in the agency ranking as one of BRW's top 50 Most Innovative Companies in Australia.

Hallander (pictured left) will report to Sven Huberts, Regional Managing Director, Isobar Asia-Pacific and Konrad Spilva, CEO Isobar Group, Australia & New Zealand. He will continue to be based in Australia.

As Regional Director Mobile & Innovation APAC, Hallander will be responsible for driving Isobar's mobile offering across the region and focus on developing emerging technologies.

Huberts said, "Innovation is a key part of our DNA. As one of Forrester's top 10 most significant global innovation agencies, it's important we remain at the forefront of innovation to help create business opportunities for our clients. Erik is highly regarded in the region for his innovative approach and authority on mobile and emerging technologies so he's right person to ensure we continue to do this."

M&C Saatchi Singapore wins NETS account

Tanuj Philip new.jpgFollowing a rigorous pitch process, NETS has officially appointed M&C Saatchi to its business.

Founded in 1985 to help build a debit network and transform the payments industry in Singapore, NETS is the one of the most widely used e-payment options in Singapore with 1 in 3 people making use of its products and services daily. Over the years, NETS has introduced a range of e-payment solutions including NETS Debit, CashCard, eNETS and NETS FlashPay to bring about greater convenience for merchants and consumers.
Grand Prix - GSK.jpgThe Association of Accredited Advertising Agents Singapore (4As) has begun its call for partners and sponsors for the Singapore Creative CSR Awards 2016.

Making its debut in 2014, this Award recognises and honours business organisations in the Singapore private and public sectors for creative, sustainable and effective CSR programmes and projects. They should demonstrate the organisation's ethical values, creative approach to differentiate their CSR initiatives, commitment to sustaining the programme, impact on the community, environmental and social purpose, and measuring and evaluating of results.
Hakuhodo logo.jpgHakuhodo Inc and Metaps Inc, a company that supports the monetization of apps using data analysis and AI, have inked an agreement to work together in the field of integrated marketing for apps.

The collaboration agreement has seen the companies jointly develop Vision-Graphics for Apps powered by Metaps (see Note 1), a smartphone data analytics tool. The tool marries Vision-Graphics, a Hakuhodo DY Group marketing dashboard, and Metaps Analytics, an all-in-one app user acquisition, analysis and monetization platform for app developers developed and marketed by Metaps.
Tuomas_Peltoniemi_BW.jpgTBWA has promoted Tuomas Peltoniemi from Head of Digital Arts Network (DAN) Singapore to President, TBWA's Digital Arts Network (DAN) Asia.

During Peltoniemi's leadership of DAN Singapore, it was consecutively recognized as one of the leading digital agencies in Southeast Asia. He will now expand his focus to growing the broader region's digital and technology capabilities as well as spearheading innovation for TBWA across Asia.

Based in Singapore, Peltoniemi (pictured left) will report to Philip Brett, TBWA's President - Asia and work closely with Luke Eid, Global President of DAN.

 "DAN has enabled us to not only provide our clients with highly specialized digital services, but it has also accelerated how we innovate as a creative company. Tuomas will play an integral role in bridging new and emerging technology and practices into our broader, integrated offering," said Brett.

"Tuomas has been the driving force behind some of our most innovative business models for our clients, such as the MasterCard Digital and Social Business Engine," added Eid. "In his new role, Tuomas will ensure we continue to lead our clients across Asia through the ever-increasingly complex digital landscape we operate in today."
Screen Shot 2015-05-28 at 7.47.39 am.jpgToday, more than 300 million people use an ad blocking browser extension to remove annoying ads on the internet. D&AD decided to take on a creative approach to the challenge and made a little gift: The Ad Filter.

The Ad Filter is a web browser extension that blocks boring ads and automatically replaces them by D&AD winners. It works like magic - the more great ads you see, the more you will love advertising. Install the plug-in and enjoy a daily dose of great ideas without even having to think about it. BETC Paris created and developed the plug-in for D&AD to celebrate creativity by inspiring and stimulating people in the industry and beyond.

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PaulTilley.jpgTo bolster their creative firepower, Paul Tilley has joined Arcade Indonesia as co-executive creative director and will work along side Alfa Aphrodita in her current role as ECD and co-founder of Arcade.  

Aphrodita and Tilley (left) will split the current portfolio of 25 brands establishing a strong base from which to continue the agency's impressive run of outstanding creative work, growth and account wins.

Tilley, originally from Ireland, started his career by moving to the UK more than 25 years ago to join the famous GGT. After a very successful stint he moved to Australia to continue his success in a variety of multinational agencies including Lintas (now Lowe) and Euro RSCG.
fea-power100-08-2015 (1).jpgUS trade title Adweek has revealed its inaugural Power List, a ranking of the 100 most influential, innovative and effective leaders controlling media, marketing and technology according to Adweek.

Aussie expat David Droga, creative chairman and founder of Droga5 ranks #51 on the list, which includes Google co-founder Larry Page, Apple CEO Tim Cook, Facebook CEO Mark Zuckerberg and the only other born in OZ, News Corp chief Rupert Murdoch. Droga was the ECD at Saatchi & Saatchi Singapore for 3 years in the late 1990s, before moving to London then New York.

According to the citation from Adweek: This intense, 46-year-old Aussie punches way above his weight owing to years of creative excellence, and now there's talk of his creating ads for Hillary Clinton's White House run. Droga's domestic ops reign as Adweek's U.S. Agency of the Year. Acclaimed campaigns for Mondelez and Reckitt Benckiser were trendsetters, while its Newcastle blitz crashed the Super Bowl with "refreshingly honest and hilarious online content," earning Adweek's nod as the best campaign of 2014.
HERO.jpgFin Design+Effects have recently created some amazing CGI work on the new Suntory TVC featuring Hollywood legend Tommy Lee Jones.

Fin VFX Supervisor Stuart White explains the process: "Suntory is a client with a history of making some pretty bold creative leaps, but even for them this script was a little...unusual. Turning a party of hikers into talking birds in front of a bemused Tommy Lee Jones, who then transforms into an owl himself required more than the usual bag of visual effects tricks to pull off."

It took post house Fin Design+Effects a little over three months and thousands of lines of custom code to make these birds take flight.

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DJI Sam Soe_1.jpgDJI Sam Soe_2.jpgCombine the sheer beauty of Indonesia, cinematic shots of the culture and way of life over 18,000 islands and you get this visually stunning piece for Dji Sam Soe's latest by agency JWT.  Directed by Jan Wentz and produced by Seven Sunday Films, "True Indonesian Soul" delves into the country's urbanity and takes you on a spectacular, spiritual journey.

This impressive spot opens by panning over the vast horizon of Indonesia's scattered islands and diving head first into their culture.  Ranging from the beautiful beaches and mountains to tribal gatherings to the intricate craft of carving wood, this spot proves that what Indonesia offers knows no bounds.

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Cannes Contenders: DDB Group Singapore

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

StarHub.jpgStarhub: G4Good
DDB Group Singapore  

Singapore is ranked the second most connected country in the world. On average every Singaporean has 1.5 mobile phones, but yet at the same time there are underprivileged people in the country who still aren't connected. As a telco, StarHub's promise is to connect people - all people. So, for its 4G campaign, we turned its 4G service into a 4Good platform and empowered subscribers to connect the disadvantaged. For the first time in telecommunications, subscribers were given the power to donate their unused data, minutes and SMSes to charity - instead of letting them lapse and go to waste every month.

The relevance of the campaign is drawn from the customer insight that unused minutes, data and SMSes are perceived to be going to waste every month. As a society, we are used to donating the things we do not use e.g. clothes, books, toys and furniture. So we asked ourselves what if we could donate what we do not use on our mobile too? The premise of the idea made the selection of the media obvious. It is a mobile-first and mobile-led idea. The other channels exist to support and propagate this new mobile movement.

Cannes Contenders: 303Lowe, Sydney

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Screen Shot 2015-05-08 at 11.25.59 am.jpgBudget Direct: Captain Risky
303Lowe, Sydney
Budget Direct offer low-cost insurance. But many consumers assumed they must be cutting corners. So instead of just talking about low prices, 303Lowe Sydney decided to explain why they're cheaper. It's because they don't insure bad drivers, high performance cars and other types of high risk - it's too expensive. But it means they can insure everyone else, for less. Enter Captain Risky. He embodies all the real-life risk that Budget Direct won't cover.
Mercedes.jpgTo launch Mercedes-Benz's new high performance car, the Mercedes-AMG GT, BBDO China developed an innovative campaign to ignite the driving passions of sports car enthusiasts who wouldn't typically consider a Mercedes-Benz. As a hero model built on AMG's racing pedigree, BBDO worked with Mercedes-Benz to bring the powerfully visceral experience of driving the GT to life through a television commercial, dedicated online video, cinema, print and outdoor advertising.

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Marvel.jpgSaatchi & Saatchi Singapore created a tv commercial for Subway South East Asia's movie tie-in with the release of Marvel Avengers by attempting to trade in a consumer's sandwich for a photo.

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Johnnie Walker.jpgBBH India has released this spot for Johnnie Walker's latest journey. ECD Russell Barrett says of the film, "The Journey highlights the exciting times we live in. Never before has it been this easy for an individual to have the world's attention. Now we can choose to be inspiring or tell the world we had toast for breakfast. The Journey promises to inspire, so we in turn, can be inspiring."

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Sorento L.Tiger.jpgThe 2014 KIA Sorento is virtually a brand-new SUV. Launched as Sorento L. It is bigger and stronger. Perfect for the off-road.

The brief for Innocean Worldwide China was to create a memorable visual impact that lifts the characteristics of the new Sorento L. to raise the adrenaline of potential buyers when they came into the showroom. Stimulating them to get closer to nature and explore the off-road that they have always wanted to.

Credits - Creative Director: David Chu. Art Directors: David Chu, Neil Yao, Chengjie Tang. Copywriter: Zhenxian Li. Producer: Ann Weng. Account Director: Jay Kim. Retoucher: Lim Peng Yam @ Amoeba Digital Imaging. Photographer: Jiajia Zhuang @ Insight Studio. Stock Photos: Wei Lei Jin @ Visual China.
fujikyueng.001.jpg"KDDI" is a Japanese telecommunication company and "au" is its mobile phone brand. To promote it's very fast communication speed, Dentsu Tokyo used a strategically placed billboard near Japan's fastest roller coaster - Dodonpa.

Credits - Copywriter: Yuto Ogawa. Art Directors: Osamu Takahashi, Hideyuki Tanaka. Designers: Yuki Nishimori, Takahito Sakuma.
Vishnu.jpgA two-time Cannes Gold Lion winner, Vishnu Srivatsav, has recently joined DDB Mudra South & East as Creative Head. Joining the agency's Bengaluru office, Srivatsav will be partnering Ranji Cherian, President, DDB Mudra South & East as the creative lead on the agency's client roster and will be reporting directly to Sonal Dabral, Chairman and CCO, DDB Mudra Group.

With experience of over 15 years, Srivatsav (pictured left) began his career with RK Swamy BBDO and has also worked with leading creative agencies including FCB Ulka and Grey Worldwide. Srivatsav joins DDB Mudra Group from Grey Worldwide where he was Senior Executive Creative Director.
Apple-Logo-black.jpgApple has overtaken Google to reclaim the title of 'world's most valuable brand' in the 2015 BrandZTM Top 100 Most Valuable Global Brands, released today by WPP and Millward Brown. Apple has increased its brand value to $247 billion, a rise of 67% year on year. Google (no.2) also grew, achieving a 9% value increase to reach $173.7bn. Microsoft, now worth $115.5bn, is the new no.3, rising one position with value growth of 28%.
 
Though the AppleWatch has proved extremely popular, it is the success of the iPhone 6 that has been the main driver of Apple's brand value growth.

Says Doreen Wang, Millward Brown's global head of BrandZ: "Apple continues to 'own' its category by innovating and leading the curve in a way that generates real benefits for consumers. It meets their rational and emotional needs, and makes life easier in a fun and relevant way. Apple is clear on what it stands for, and never stops refreshing its message to sustain the difference that makes it so desirable."
TigerLights_2[2].jpgIn Malaysia, alcohol advertising is heavily regulated in traditional channels, which makes point of purchase engagement more important than ever. While other brands are trying to grab attention with noisy, complex promotions and digital activations, Tiger Beer realizes that sophisticated young Malaysian consumers just weren't interested.

So to make Tiger Beer stand out, Droga5 Sydney has decided to make it part of the furnishing. The agency has launched "Tiger Lights," a unique bar-top and freestanding steel lamp that animates as people walk past. The cage design and animation has a clear and relevant link to Tiger Beer's 'Uncage' brand positioning. The campaign is all about following your own path, having the courage to pursue your passion and living life the way you want.

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Sony Action Cam.jpgCool new web film from Hakuhodo Tokyo. Enjoy the color adventure with more than 200,000 sticky notes shot in point of view style 100% by Sony's 4K Action Cam, FDR-X1000V.

The film features synchronization among 4 elements (Movement of Action Cam running Pla-rail, flipping colorful sticky notes, music and film). This synchronization was designed by technical director Tatsuya Saito. The idea of this film came from by Eepy Bird's film "Extreme Sticky Note Experiments". This film is officially approved by them, who are known well as the creators of "Mentos & Coke".

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Ateeq Rehman appointed to run MEC in Pakistan

Ateeq Rehman.jpgMedia agency MEC has appointed Ateeq Rehman to head MEC Pakistan, taking over the reins as General Manager from Kiran Khan who is moving to another role within GroupM.

Prior to taking this role, Rehman (left) worked as Planning Head on Unilever at GroupM as well as Client Leader, Mindshare. He has also led the Zenith Optimedia business in Pakistan and launched media units for PHD and OMD. As well as Unilever, Reham's client experience includes Pepsi, Mondelez International, Colgate Palmolive and McDonalds.

Rehman says he is "thrilled to be taking on this role" and that he finds the "Thrive culture at MEC very inspiring".

Cannes Contenders: DDB DM9 JaymeSyfu Manila

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Smart Strybks.jpgSmart Communications: Smart Strybks
DDB DM9 JaymeSyfu The Philippines

By repurposing a "low-tech" innovation which turns analog phones into e-readers via sim card, Smart was able to give kids in isolated typhoon-ravaged areas children's books to rekindle their sense of hope.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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