Four days left to enter LIA; deadline Mon, Jul 31

LIA Logo.jpegThere's only four days left until the 31st July (next Monday) deadline for this year's London International Awards. You can enter the awards HERE.
 
All companies and/or individuals involved in the creative process are eligible to enter. Work submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2016 and 31st August 2017.

LIA does not charge late fees. For more information on submissions and eligibility: LIA Entry Kit.

To view the LIA jury: LIA 2017 Jury.

To view all categories and requirements: LIA Categories.

If you require a deadline extension: info@liaawards.com.
Stpehen de Wolf (L) and Evan Roberts (R).jpgAustralia: Clemenger BBDO, Melbourne has announced the promotion of Stephen de Wolf (left) and Evan Roberts (right) to executive creative directors following the recent departure of chief creative officer Ant Keogh.

Currently the world's two most awarded creative leaders, Roberts and de Wolf's appointment will see them take leadership of the agency's stellar creative department alongside creative chairman, James McGrath.

Having led by example during their time at Clemenger BBDO Melbourne, the pair's leadership of a number of the agency's most important clients and the nurturing of the internationally acclaimed creative department, the decision was an easy one.

Subbaraju Alluri: Postcard from Singapore

Subbaraju Alluri b&w.jpgFor the benefit of adfolk considering a move to the Singapore market , Subbaraju Alluri, Grey Group, Area Director and CEO for Singapore & Thailand (pictured) discusses why Singapore is a home worth earning.

What seems like a lifetime ago, I left a little place called home and traveled far and wide to a land that was a hybrid of both, city and country. I gave up countless comforts to come here and start from scratch.

And here's why I never regretted it even once.

If you've shared a journey like mine, I need say no more. But for the benefit of those who haven't, let me break down Singapore's charm, bit by bit.

The story of how I fell for Singapore, oddly enough, began before even getting here. And that's because Singapore made sense. Living here made more sense than most places. Everything I read had done a good job of tempting me. And when I reached, what happened was like a surgical strike on any doubts I had left.
Havas Group Greater China Management Group Photo.jpgContinuing its "Together" strategy, Havas Group has announced that it will further integrate the management structure of its Greater China operations to create a simple, unified and client centric organisation.

Havas' existing executive leadership team will all assume additional duties. Mason Lin, currently Havas Creative Greater China Chairman, will be appointed Chairman of Havas Group Greater China. Karl Wu, currently Havas Media Greater China CEO will take on the role of CEO of Havas Group, Greater China while Donald Chan, currently Havas Creative China CEO will be appointed CEO of Havas Group, China. The appointments are effective immediately.

The centralised structure in Greater China with singular leadership across all the brands follow the March announcement of a global restructure in which the creative and media businesses became business units under one regional P&L. The announcement also saw a number of new Group roles including the appointment of the then CEO APAC Havas Creative Group, Mike Amour, to become Chairman & CEO Havas Group APAC.
Crowbar Call for Entry Reminder.jpgDue to overwhelming response, the call-for-entry deadline for Singapore Student Crowbar Awards 2017 has been extended to 4 August 2017. Interested participants have one additional week to pull out their best work and compete for a shot at realizing their own fairy tales.

This competition is open to students of all faculties in local and overseas institutions. Submit your work here, and you can also find out more about the various disciplines, award categories, as well as submission requirements too.

From its commencement in 2001, the Crowbar Awards has since become a leading award show for budding creatives to showcase their best ideas. The show now attracts over 1000 entries from local, regional and international tertiary institutions. This includes entries from the US, UK, Australia, Germany, New Zealand, China, Hong Kong, Malaysia and Singapore. This year, Crowbar has opened up to attract a wider range of categories entries, spanning across disciplines such as Advertising, Branding, Design, Digital, Film, Innovation and Technology, and will be judged by leading industry creatives, clients, and specialists.

The Crowbar Awards is organised by the Association of Accredited Advertising Agents Singapore (4As).

Call-for-entry deadline is now 4 August 2017. The competition is open to students of all faculties in local and overseas institutions. Details for The 24-Hour Challenge will be announced in August.
Felicia sml.jpgMcCann Worldgroup has hired Felicia Hutabarat as its new Creative Director. Reporting to Vishal Mehta, Managing Director of McCann Worldgroup Indonesia, Hutabarat will oversee creative output and drive innovation for the agency's clients, which include Wyeth, Nestle, Maybelline and Asian Paints.

Hutabarat (pictured) joins McCann Worldgroup with more than 10 years of experience in the industry. She moves from Publicis Indonesia, where she held the role of Associate Creative Director. Over the course of her career, Hutabarat has worked with a list of clients that spans both consumer and corporate, ranging from Nescafe and Mini Cooper, through to Citibank, HSBC Bank and Bayer.

Her work has been recognised both internationally and in Indonesia with accolades from Adfest, Spikes, New York Festival, AdStars and Citra Paiwara.
Merkle  Sokrati.jpgDentsu Aegis Network has announced it has signed a definitive agreement to acquire Sokrati, India's leading data-driven performance marketing and analytics agency, launching Merkle in the country - the first launch of the global data-driven performance marketing agency in the Asia Pacific region. Post-acquisition, Sokrati will be rebranded as Merkle | Sokrati, further scaling Dentsu Aegis India's data and performance marketing offering.

Founded in 2009, Sokrati is headquartered in Pune and employs a staff of 120 digital marketing professionals. The company develops its integrated marketing offering with the help of data analytics, CRM based marketing and the integration of offline data and hyperlocal marketing, with a focus on the automotive, telecommunications and banking and financial services sectors. It offers digital and performance marketing with deep specialisation in e-commerce, with service lines encompassing search and performance, social, retargeting, display and video production, and product ads.
david shaw.jpgDDB Group Singapore has appointed David Shaw as Chief Strategy Officer to head its brand consulting and planning divisions.
 
Shaw (pictured left) was a copywriter and creative head at Saatchi, JWT and BBDO in Singapore and Canada, then became a regional marketer and marcom leader at HP and Lenovo, before co-founding a Challenger brand consulting practice trained by and aligned with Adam Morgan of 'EatBigFish'. The move signposts DDB's drive to move upstream towards being a marketing agency.
 
"I've been a fan of DDB for a long time - huge respect for what David and Neil have accomplished at the agency - so it was hard to resist the call. But what struck me when I got here is how tightly knit Jeff, Melvin, Chris and the teams are. You need that trust and collaboration to scale your success in these challenging times," said Shaw.
ABInBev.jpgAB InBev has chosen Wieden+Kennedy Delhi for creative duties for two of its brands in India - Budweiser and Haywards 5000. The agency will work on the strategy and integrated creative duties of both brands.

"It's an exciting opportunity to get to work on two iconic beer brands that have helped define and shape culture in their own unique ways. We look forward to further strengthening their legacy within the ever so thirsty Indian market", said Sidharth Loyal, Managing Director, W+K, of the win.
Nick_Handel.jpgNick Handel is Chief Executive Officer at MRM//McCann Singapore and will lead the Digital Jury at this years Singapore student Crowbar Awards.

In line with the "Fairy Tales Do Come True" theme of Crowbar 2017, Handel has his own fable to tell.

A Long, long time ago Handel was a medieval history student pursuing a career in the field of journalism. "I was a graduate trainee who slept on my brother's bedroom floor," Handel remembers wistfully. "I simply couldn't find a job I saw myself doing for the rest of my life. I even tried pursuing the law industry. That didn't work out. I couldn't find the right fit anywhere. My schoolmates seemed to be having better luck than me and that made me even more anxious." Handel grew increasingly troubled with each passing day of him lying on that cold hard floor.
 
He knew he wanted to be a part of something big; he longed for a career that could one day change the way the world worked. He was relentless in his hunt. Until he received an invitation into a field he never thought could fulfil his ambitions.
Scoot image (Permitted On Board).jpgFollowing the merger announcement of Singapore air carriers TigerAir and Scoot, a new multi-platform campaign takes to the skies today.

Developed by Publicis Singapore, "Permitted On Board" is a campaign that launches Scoot into 35 new destinations while challenging the conventional budget-airline notion: low-cost means low expectations.
Sanjeev Jasani.jpgCheil India has been appointed as digital agency for Signutra and Groviva brands. Cheil India won the business after a multi-agency pitch.
 
Modi-Mundipharma has partnered with Signutra Inc, a USA based Health and Nutrition company to launch range of products in the field of medical nutrition. Signutra's portfolio has evidence-based premium medical nutrition products, developed in co-operation with a Fortune 500 company based in the USA and produced in a state-of-the-art manufacturing plant. Modi-Mundipharma initially has launched three products i.e. Groviva, Maxvida and Vidavance in Child, Adult and Diabetic segment respectively in South India and will be launching Pan India soon.

"The Health and Nutrition industry is poised at an inflection point with stupendous market potential and overall growth. The changing environment and lifestyles have made Indians understand the benefits of nutraceuticals. Signutra Inc. is a global expert in health and nutrition. We are proud to be partnering with them in their journey to create awareness about growing nutritional needs in India. Our philosophy of technology + creativity will be put to use with some stunning work for Signutra. Look forward!" added Sanjeev Jasani, Head - Digital, Cheil India (pictured).
Ferju.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Ferju Cuevas, creative director at Inbrax Santiago, Chile.

BEST TV
Winner: #ISeeYou. Financial entities are so formal and it's amazing that this case use musical power to highlight its client's relevance. Generating empathy and closeness, they show that they know what they do, their work matters and they respect that work. Aesthetically crafted, so attractive. Perfect art direction and photography. A travel around Johannesburg starting early morning and ending by night, deserves to be the best. READ MORE...

BBDO Malaysia launches 'Heels of Steel' initiative

Heels of Steel 1 copy.jpgBBDO Malaysia has launched their 'Heels of Steel' initiative - a series of talks by prominent leaders aimed at inspiring and accelerating the progress of women in the workplace.
 
The series will feature one speaker per quarter, and the first session kicked off with a talk by Jasmine Lee, Chief Marketing Officer of U Mobile, recently named "Asia's Most Influential CMO" at the 24th World Brand Congress.
 
Open to all, men and women, and free of charge, attendees will hear from some of Malaysia's most successful and influential leaders, demonstrating that anything is possible.
New Stars 2016.jpgAd Stars has announced that 70 junior advertising professionals have been selected to participate in the 2017 New Stars AD competition, which runs during Ad Stars 2017 from 23rd to 26th August.

Of 35 teams - an increase from 26 teams in 2016 - there are 12 from Korea, 15 from Japan, 2 teams from the Philippines, 2 from Bulgaria, 2 from Poland, plus 1 team from Hungary and 1 from China.
Shohei Sawa.jpgAOI Pro. has named Shohei Sawa as the new President of AOI Asia Thailand. A member of the AOI Pro. Group, the Thai branch of AOI Asia, handles the advertising content production in the Greater Asian market.

In addition, AOI Asia Thailand relocated its office to a new larger space in an area considered to be a hub in Bangkok for the creative industries to further strengthen its local advertising content business in Thailand. A new AOI Asia logo will be launched in August.

Sawa (pictured), who has lived in Southeast Asia for the past 4 years, has extensive experience in the entertainment content industry and the wide and often unique varieties of media and channels that are used to deliver messages. Building upon this experience, Sawa aims to further his understanding of the media environment and customer needs in Southeast Asia, and to move people's heart through high quality production.
2D Display Unit Image.jpgForevermark is the diamond brand from The De Beers Group of Companies. Each Forevermark Diamond comes with a promise that the diamond is beautiful, rare and responsibly sourced. Hence, less than one percent of the world's diamonds are eligible to be inscribed with the Forevermark icon and unique inscription no. For the brand's Annual Forum held in Kolkata in July 2017, Forevermark Diamonds partnered with DDB MudraMax to dazzle their visitors with a seamless use of technology in the various sections of the event.

The agency created a wall called 'The Forevermark Journey' that took the onlookers through the wondrous journey of a diamond from a mine to someone's finger and gave an animated explanation to the viewers about how brand selects its diamonds. A brilliant marriage of interactive technology and animated content, coupled with sound design took the viewers through the process. This first of its kind, custom made 'Forevermark Journey' wall was essentially a normal printed wall, with each design element loaded with projection mapping and armed with different micro sensors to track the movements of the audience and display the content. Forevermark will be showcasing the same wall at IIJS, Mumbai from 27th July to 31st July 2017.

VIEW THE VIDEO
VIEW THE TRAINING KIOSK VIDEO
Team VML at the Adobe Experience Forum 2017.jpgVML Singapore, was named the '2017 Adobe SEA Partner of the Year', at the Adobe Experience Forum 2017 in Singapore, yesterday. VML has won this award, second year in the running. The accolade recognizes VML's continued success in leveraging the potential of the Adobe Marketing Cloud, in order to develop and deliver unparalleled customer experiences for its brands in the Asia Pacific region. It is another feather in the agency's cap, as VML had recently also been awarded Most Innovative Mobile Experience at the Adobe APAC Partner Forum in February 2017, for their work with Ford; and India Digital Marketing Partner of the Year 2016 in the Government and Public Sector Category.

Wieden+Kennedy Shanghai wins BMW China

BMWLOGO.jpgBMW China adds Wieden+Kennedy Shanghai as a creative partner after a year-long multi-agency pitch.

Aside from brand's current digital agency Interone, W+K Shanghai will be responsible for a variety of digital creative work including marketing campaigns and platform development for BMW China.

W+K Shanghai will dedicate its strong creative expertise, provocative creative ideas and the iconic storytelling to help further drive BMW's brand excellence through digital communications in China.

"BMW is one of the world's great brands. We're proud to be partnering with them in China and share their ambition of delivering breakthrough creative work that elevates the brand to new heights in this market," said Bryan Tilson, Managing Director of W+K Shanghai.

LIA extends entry deadline to Monday 31 July

df9c2028f77b8ad389d91f39_1280x392-thumb-400x122-255569.jpgLIA has extended its deadline to the new date of Monday, 31 July.

To view all of LIA's categories and requirements: visit LIA categories here.

Work submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2016 and 31st August  2017.
CB-App-2015.jpgThe Campaign Brief App and Bestads App - the two most popular advertising Apps in the world - are both available for iPhones and Android phones.

The Campaign Brief App includes CB Australia, CB New Zealand, CB Asia and CB WA - all on the one app.

The Bestads App gives you immediate access to the weekly Top 6 TV/web film, Print, Outdoor/Ambient, Radio and Interactive advertisements from bestadsontv.com, plus guest judge comments each week by top international creatives.

Stay on top of the world's best advertising creative from the world's hottest ad agencies and production companies. Get the best of the week from the last 16 weeks (that's 96 best ads in each category). Judges comments also go back the last 16 weeks.

Screen shot 2011-08-25 at 2.51.16 AM.jpgThe Bestads app is a great tool to keep up with the best commercials from around the world, on your Apple or Android phone or tablet whenever you have a spare minute, and wherever you are. You can share featured ads on Twitter, Facebook or by email, direct from the app.

DOWNLOAD THE CAMPAIGN BRIEF iPHONE APP or search on iTunes.
DOWNLOAD THE CAMPAIGN BRIEF ANDROID APP or search on Google Play

DOWNLOAD THE BESTADS iPHONE APP or search on iTunes.
DOWNLOAD THE BESTADS ANDROID APP or search on Google Play.

Under-Armour-women.jpgUnder Armour has launched Unlike Any, its newest global marketing campaign via agency Droga5 New York. Through collaboration with spoken word artists, the campaign celebrates and honours the unprecedented achievements of female athletes that rise above gender comparisons and stand on their own as marvels of athletic prowess.

To accomplish this, Unlike Any shines a light on the remarkable talents of six Under Armour athletes including American Ballet Theatre principal ballerina Misty Copeland, long distance runner and Harlem Run Crew founder Alison Désir, world champion sprinter Natasha Hastings, and two of the brand's newest athletes; professional stuntwoman Jessie Graff, and Chinese taekwondo champion and actress Zoe Zhang (Lanxin Zhang). Additionally, world champion alpine skier Lindsey Vonn's Unlike Any film will premiere in Fall 2017. 

VIEW THE MISTY SPOT
VIEW THE NATASHA SPOT
VIEW THE ZOE SPOT
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Hong Kong.jpgBBC Advertising has launched an inaugural partnership with Brand Hong Kong, running a digital branded content series on BBC.com.

This multi-media content series has been created to publicise the 20th anniversary of the establishment of the Hong Kong Special Administrative Region.

VIEW VIDEO ONE
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Nishi Suri.jpgCheil India has been named as the integrated communication agency for UC News. The account was awarded to Cheil after a multi-agency pitch.
 
UC News is a big-data powered content distributor, serving as a one-stop source of trending and curated news content covering all popular categories that Indian users can consume on the go, with 20+ featured channels including news, cricket, technology, entertainment, movies, lifestyle, health, humor, etc. UC News integrates trending content from social media and partners with traditional media, self-publishers and key opinion leaders for original content. UC News is major product of UCWeb Inc. - a business within Alibaba Mobile Business Group. UCWeb's flagship product UC Browser now integrated with news feeds from UC News, is the No.1 mobile browser in India according to StatCounter.
Tamara Ingram.jpgJ. Walter Thompson Company has introduced Pangaea, an internal AI solution that allows anyone in its global network to ask questions and get answers from any of their 12,000+ colleagues around the world.

Built by J. Walter Thompson Worldwide, Mirum, and Swiss AI specialist Starmind, Pangaea puts together neuroscience and AI development in a self-learning network that helps employees unlock the vast knowledge that exists within the network.

Employees can ask any question on the platform anonymously - whether it's about a campaign, a client, a sales lead, or even the best place to host a business lunch. As employees respond, Pangaea logs and rates the quality of the answers. Learning who is best equipped to tackle certain questions and what existing answers offer the best solution, Pangaea provides faster and more accurate solutions for similar questions that may be posed in the future.
Starhub1.jpgStarhub2.jpgStarHub on Racial Harmony Day presented its latest video in a series of annual National Day campaigns to celebrate unity in diversity in Singapore. The campaign, created by Blk J DDB Singapore, juxtaposes excerpts from Martin Luther King, Jr's "I Have a Dream" speech with monochromatic snippets of people delighting in the bond of racial and religious harmony, StarHub's 1.5-minute video entitled #RegardlessofColour recollects the day-to-day realities which are familiar to Singaporeans.

"The harmony we enjoy today does not come easily," said Mr Howie Lau, Chief Marketing Officer, StarHub. "This year, we want to pay tribute to everyone for working tirelessly to build and safeguard our way of life. This video, graded in black and white, is our way of encouraging all to unite as #OneNationTogether, regardless of race, language or religion."

VIEW THE FILM
Babies.jpgDogs.jpgTo stand out in a fiercely competitive marketplace, JBL needed an idea that had its own clear voice. A distinctive visual identity that would communicate the auditory benefit of its noise-cancelling headphones in a dramatic way, both instantly and effortlessly.
 
Cheil Hong Kong's 'Block out the chaos' illustrates the intolerable noise that can be avoided, thanks to JBL's noise-cancelling headphones.
 
From crying babies and barking dogs to screaming wives and daughters, these striking compositions conveyed the tension of extreme chaos. The intolerable noise was blocked out with negative space that represents the calming effect of JBL's noise-cancelling headphones.

Credits - ECD: Paul Chan. CDs: Lili Jiang, Ivan Au. Copywriters: Paul Chan, Lili Jiang, Keith Liu. Art Directors: Ivan Au, Toby Hong. Illustrator: Illusion Bangkok
Happiness Works.jpgIn 2014, when setting up in Vietnam, Happiness Saigon promised to lead the industry by leading the way.

Through its Creative Connectivity vision, the agency has since then garnished a solid reputation in Vietnam and South East Asia; its work has been recognised by several international juries, and it was named 3rd most creative agency of Vietnam in 2016.
Camille.jpgCamille Marotte has expanded his representation with the global boutique production company The Sweet Shop to include parts of Asia, with a focus on China and Japan, as well as North and South America.

The move comes in the wake of increasing demand for the Paris-based director's distinctive work in these regions. A style known for its naturalistic and cinematic feel, Marotte comes with an impressive resume of many different projects that combine his skills as a director, cinematographer, photographer and motion designer.

Marotte (pictured) said, "When I started working with The Sweet Shop I was really surprised by the genuine feeling I had to be part of a worldwide family. They always had a desire to develop and push me forward to increasingly ambitious projects, so it's natural for me today to expand my role and be a stronger part of this family."
Be more human.jpgRED2 Digital has been appointed as Reebok's social media agency for six markets across Southeast Asia. This includes all social media responsibilities for Indonesia, Singapore, Malaysia, Philippines, Thailand and Vietnam.
Wagga Wagga.jpgFollowing a multi- agency pitch, DDB Mudra West has won the branding and communications services for Wagga Wagga Cooking Oil. The account is being led by the agency's Mumbai office and is spearheaded by Shally Mukherjee, Senior Vice President & Business Partner, DDB Mudra West.

Wagga Wagga gets its name from the Wagga Wagga region in Australia, from where the cooking oils are sourced and brought to India. The company's factory is located in the pristine fields of Wagga Wagga. There is minimal human intervention in extraction and transportation of the oil, so that the goodness and purity of the source is retained. There are also no chemicals added in the oil. Coming from a place where the air, soil and water are pure, brings the brand to their tagline 'Purity, straight from the source'.

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Saharath Sawadatikom.jpgThe Bangkok Art Directors' Association (B.A.D) has announced Saharath Sawadatikom, Managing Director, Creative and Partner, CJ Worx as the 33rd President of then Bangkok Art Directors' Association.

The B.A.D, Thailand's longest running creative competition of 33 years organizes a variety of activities in order to add value to Thailand's advertising industry. B.A.D aims to create opportunities for which professionals in the industry can sharpen their skills and broaden their visions, while also promoting the creativity of the new generation. It strives to strengthen the network support and relationship within the industry to raise Thailand's advertising standard to be more competitive on the international level.

Sawadatikom (pictured) is an award-winning creative with multi-discipline advertising background. He started his career at OgilvyOne Bangkok in 1989 and then joined Results Advertising under Ogilvy group, Wunderman and MRM respectively. He is one of the most award-winning creative in the industry. He brought home Thailand's 1st Grand Prix from Cannes Lions 2017 and received 2 Grande from AdFest. In total, he has earned more than 400 award tallies from both local and international award shows including Cannes Lions, D&AD, The One Show, Clio, New York Festival, London International Advertising, Midas, Epica, Spikes Asia, AdFest and many more. He was invited to be a jury regularly in numerous local and international award shows. And he was in Cannes Lions' jury for 3 times.
Nakamura & Chansrakao.jpgDentsu X Thailand, has named Sarnchatt Chansrakao as its new CEO, succeeding Mitsuyuki Nakamura who takes up his role as Managing Director of Global Business Center of Dentsu Inc. in Japan and Global Vice President of dentsu X, effective immediately. The streamlining of organizational restructure is a transformative step to strengthen new approach focusing on "Experience Beyond Exposure," empowering the agency to excel in the digital economy.
Rebecca Liu.jpgPublicis Communications has promoted Rebecca Liu to Director of Communications for Greater China. In her new position, Liu (pictured) will lead the PR, marketing and corporate communications of all communications agencies, including Saatchi & Saatchi, Leo Burnett, Publicis Worldwide, MSLGROUP, Arcade, Publicis Commerce, Publicis Vivid, Publicis Wangfan, Nurun, Team One, 133SH, MetaDesign, Luminous Experiential MSLGROUP and Prodigious. Liu will also serve as Chief Marketing Officer at Saatchi & Saatchi Greater China and will continue to report directly to Michael Lee, CEO of Publicis Communications Greater China.

Over a career that began in marketing and PR roles at well-known multinational corporations and then transitioned to focus on global 4A advertising agencies, Liu built her 13 years of professional marketing and communications experience. Upon joining Saatchi & Saatchi in 2010, she set about building a corporate communications team from scratch and went on to lead that team win team to win the "In-house PR Team of the Year " award from PRWEEK Awards Asia in 2014. Liu then went on to be recognized individually as "In-house PR Person of the Year " in 2015 by PRWEEK Awards Asia, the only representative from the Greater China region to receive such an award. That same year, she was also recognized as one of Campaign Asia's "40 under 40" marketing personnel of the year. Through her strategic planning and team's deft execution, Saatchi & Saatchi has built and maintained a reputation as one of the industry's hottest creative agencies, winning nine "Creative Agency of the Year" awards over four consecutive years.
QQ Alert.jpgBy deep-learning the transformation pattern of facial features, QQ Alert and Tencent Shenzhen, China have mastered the latest face recognition technology. The system is able to simulate a person's appearances years ago from a photo taken today by eliminating the typical facial transformation through time. The accuracy has reached 99.8%. Change is no longer an unsolvable challenge. It means that finding missing kinsfolk through old photos becomes possible. The advanced technology allows for processing 50 million photos per second. The matching result is retrieved immediately. Thus, the chance for reunion is significantly increased.

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Magnum Fashion Show.jpgXenium Digital India and Magnum have teamed up to launch an 'Augmented Reality Fashion Show' to showcase animals on the cat walk along with models.

The tiger, panther and cheetah walked together with celebrities like Bipasha Basu, Mallaika Arrora and Suzzane.

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Delicia Tan + Jamie Read.jpgEdelman has promoted Delicia Tan and Jamie Read to newly created Managing Director positions in Singapore in a move to deepen its sector expertise and strengthen its client leadership bench. Both Tan (pictured left) and Read (right) report to Amanda Goh, CEO of Edelman Singapore.
 
Tan has been named Managing Director, Client Growth and Innovation, and is charged with strengthening and diversifying Edelman Singapore's major client relationships across the agency.
xiaomi rural.jpgxiaomi urban jungle.jpgIn China, there was no proper efficient technical alert system to prevent children being abducted to rural areas or becoming organ trafficking victims or going missing in the confusing urban jungle, only 0.1% children have found their way home. That's why people appealed to the Chinese government to help with an alert system, hence the Xiaomi Mi Kids GPS Smart Watch was launched and Publicis Shanghai's campaign helped to promote it.

Credits - Copywriters: Nokkia Wang, Jackie Zhang, Lydia Whittle. Art Directors: Aly Wang, Jared Yang. Creatives: Sheena Jeng, Bruno Bertelli. Creative Director/Art Directors: Will Tao, Zoe Zhao, TT Zhou. Creative Director/Copywriter: Roc Zhao. Illustrators: Sheng Qiang, Hui Yao. Retouchers: Junhao Liu. Nan Fei Wang.
Paul Chan new.jpgThe Clio Awards judging will be held in China next month and before it begins Clio took a closer look at the Chinese market in this article.

Next week, Clio Award jury members will be arriving in Sanya, China to begin judging this year's crop of submissions. Although the aim is to take people out of their offices and conferences rooms to limit distractions and put all focus on the work at hand, the location this year has special significance given China's strong push to have not just a financial impact on the globe, but a creative one as well.

As Clio president Nicole Purcell stated when the judging location was revealed last March, "It is impossible to ignore the thought-provoking, imaginative and beautiful work happening in Asia. The creative buzz in China is something we at Clio saw as a wonderful chance to celebrate. This is an opportunity to assemble leaders from the global creative community in the region to further conversations and camaraderie that will act as inspiration for future work."

Although a global leader in social, mobile, and e-commerce thanks to home-grown giants like Tencent and Alibaba, Chinese advertising is still regarded a nascent industry, with Western ad firms venturing there just 25 years ago, after business privatization reforms. More recently, young executives trained at large multinationals have begun opening small, edgy creative shops, like W, The Nine, and Karma, infusing more Western strategies and pop culture into their campaigns.

K2 2.jpgHSAds South Korea has release new print work for K2. The concept behind the campaign is a very simple one: wherever climbing enthusiasts look, they see the world around them as a challenge.

Where others see The Empire State Building, The Petronas Twin Towers or The Eiffel Tower, climbers see the challenge of scaling a limestone mountain or of ascending natural sandstone peaks or of conquering an icy summit.

Credits:
Creative Director: Stephen Prior.
Art Director: Ji Hyun Song.
Copywriters: Peter Moyse, Young Soo Park.

Maurice Wee.jpgMaurice Wee and Devika Johri have joined Grey Group Singapore as Creative Director, and Planning Director, respectively. They will both work primarily on the GlaxoSmithKline (GSK) account. An experienced and dynamic creative, Wee (pictured left) will oversee concept development processes of the creative teams. Johri is an insights-driven, culturally attuned marketing communications specialist, with a passion for distilling complex business, consumer and channel strategies.

In their new roles, Wee will report to Marthinus Strydom, Executive Creative Director (GSK), Grey Group Singapore, who he previously worked with at BBH, while Johri will work with Neil Cotton, Chief Strategy Officer, Grey Group Singapore.
MASAKO OKAMURA.jpgDentsu Aegis Network Philippines' Aspac Creative Communications has appointed Masako Okamura Executive Creative Director.

Okamura (pictured) is the first international Executive Creative Director to be considered for overall creative leadership of Aspac. With a strong legacy of creating maverick work as an indie shop, Aspac has seen exponential growth in the last few years with major account acquisitions Ginebra San Miguel, GlobeMybusiness, and LBC, and the consolidation of its Honda, Pocari and Mandom business before joining the Dentsu Aegis Network.

"The Philippine advertising landscape has changed dramatically in recent years and to stay ahead of the curve demands aggressive re-invention to keep relevant. Aspac has always been entrepreneurial and nimble, shapeshifting to capture emerging opportunities. With a solid roster of accounts in place, Aspac is now poised to create tectonic shifts in the market with Masako's daring brand of leadership. "We are very excited that she will be joining us," said Miguel Ramos, chairman of Aspac Dentsu Aegis Network Philippines.

Chris Kyme: Postcard from Hong Kong

Chris Kyme_April2016.jpgChris Kyme continues his "Postcards from..." series and this time he asks what's in a name?

If you're a copywriter, chances are that at some point in your agency life you have been dumped with the responsibility to 'come up with a name'. This can be a relatively straightforward task of submitting a few suggestions, to a long drawn out process which can start to drive you nuts (assuming you're not that already).

It depends on the client and project. Is it a new product name? A feature or ingredient? Some of the worst experiences can be with property names, where the brief is "Give us a list of 100, and we'll shortlist that to 90 to submit to our CEO." It can be a total nightmare whereby you unearth every possibility. From names that mean what it does, the two words combined approach: Easyfil, Ultrashine or Eversoexpensive. Sort of thing. To more evocative names, designed to conjur up and inspire a mood or lifestyle. 'The Amalfi'. 'Santorini.'
Russell Hopson HRC.jpgThis week, M&C Saatchi has welcomed Russell Hopson into the newly created role of group managing director in its Australian business. Hopson's remit spans the M&C Saatchi Group where he will support the leadership teams across the advertising, communications and production businesses.

Says Jaimes Leggett, CEO, M&C Saatchi: "Russell is a coup for M&C Saatchi. He's whip smart, great around the work and a brilliant leader. We went to market looking for the best in the business and I believe we've found it. Russell's appointment brings incredible experience to our already formidable leadership team."
AD STARS 2017 EXECUTIVE JUDGES PANEL DISCUSSION.jpgAd Stars has named over 30 judges representing 20 countries, who will fly to Busan, South Korea in August to judge the 2017 Ad Stars Awards from 21st - 23rd August.

This year's judges are:

China
Jody Xiong, Founder & Chief Creative Officer at The Nine
Steven Marolho, General Manager at Moving Picture Company
Yi Shen, Chairman at WMTAD Advertising Group
Krystie Koh, Managing Partner, Operation & Production Director at TSLA China (The Secret Little Agency China)
Yuxin Cao, Baidu Search Cmopany Marketing Department Business Ecosystem Deputy Manager at Baidu
Yan (Cindy) Chen, Partner & Chief Strategy Officer at Focus Media Group
Screen Shot 2017-07-12 at 7.13.43 am.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Asterio Gutiérrez, Nike creative director and writer at BBH Singapore.

I'm on paternal leave right now, so my adman brain is shut down and I'm taking in everything with little time, no sleep, and better things to do. I love it. It's been a minute since I've had 'the work' so thoroughly defamiliarised.

BEST TV
My Favourite: NZ Transport 'Rat's Tale'. Visceral. Heaps of heart and charm and honesty. Rewatched again and again. (In a way, it reminded me of my favourite Cannes Grand Prix from Cannes-Territory by Blaze.) READ MORE...
Conrad Tallariti - Amnet GM SEA.jpgAmnet, the programmatic agency for Dentsu Aegis Network, has appointed Conrad Tallariti to a new role as General Manager for Southeast Asia, overseeing offices in the region. The newly created role will lend strength to Amnet's rapid growth since its inception in 2014 which has seen the agency expand from one to six offices in Southeast Asia and Hong Kong. Tallariti (pictured) will be responsible for driving performance across five offices including Indonesia, Malaysia, Singapore, the Philippines and Thailand. He will lead four key teams - client servicing, product development, analytics, and marketing and report to Anna Chan, Regional Managing Director at Amnet.
 
Tallariti said of his appointment: "I am excited to be a part of the programmatic industry which is where the future of media is headed. The team at Amnet has demonstrated their expertise attaining great success over these four years and I look forward to working closely with each team member to keep the momentum. Over the next two years my goal is to position the agency as the best in class in the region, helping our clients buy effective, brand safe media through our innovative and unique tech stack."
FWD Insurance.jpgSaatchi & Saatchi Singapore sets up hidden cameras to reveal the awkward questions asked on a first date in a spot for FWD Insurance.

VIEW THE SPOT
CTX 1.jpgCho Tot is the biggest online classifieds site in Vietnam. It helps sell everything from baby's products to cars. Cho Tot Xe (in Vietnamese, the word "cho" means "market", "tot" means "good, and "xe" means car) is its site dedicated to car sales. There are over 22,000 cars of various brands and types sold on the site.

In promoting Cho Tot Xe's diversity of cars, The Purpose Group brought the "cho" to life in Hanoi. They made a one-of-a-kind market for Hanoian men to explore. In this mini market, they stocked it up with all the familiar items sold at any typical market. What is unfamiliar though is that every item represents a brand and type of car.

VIEW THE VIDEO
MWG Malaysia Next Image.jpgMcCann Worldgroup Malaysia has become the first office outside of Japan to launch McCann's Millennials programme, to be known in the market as 'McCann Next'.

The agency experienced dramatic growth in 2016, with key new business wins including Celcom, Petronas (below-the-line), and 11 Street, and has been building on this momentum, transforming its positioning with several senior hires and new offers such as Truth Studies on Youth and Malaysians, as well as McCann Live, a proprietary social listening tool.
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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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