Anti bullying.jpgThere are thousands of bullying videos online because people love sharing them on Facebook to create awareness. But this increase in awareness hasn't led to a decrease in bullying, proving that the only way to end bullying is to help.

So, since people love sharing bullying videos on social media, Leo Burnett Malaysia turned social media into a medium to host anti-bullying messages, where the often helpless victims taught viewers how to actually help.

The Voice of the Children campaign of three videos ends with the words "Likes and shares don't end bullying. Learning how to help a victim does."

John Lewis_EltonJohn.jpgHere's an interesting production story out of global visual effect company MPC.

In 2018, MPC teamed up with adam&eveDDB London and John Lewis to once again to work on their latest highly-anticipated Christmas commercial.

Today, the VFX house released two exclusive behind the scenes breakdowns for 'The Boy and the Piano'. The two films show how they recreated one of the most recognisable faces in the world, Sir Elton John, and two of the surroundings for his performances.

TSLA.jpgSweetshop Director Simon Cracknell is behind a fresh new commercial for Redmart supermarkets from TSLA Singapore.

Shot in Kuala Lumpur, the film highlights the freshness of RedMart's offering through a series of brilliantly funny scenarios. One depicts the unbroken 'Cold-Chain' where our food-technician, located in the depths of the arctic, sends a fish in a perfectly-formed block of ice shooting around the world across all kinds of terrains, only to arrive in the same immaculate condition in a customer's kitchen. In the next, we witness the 'Quality Verification' of our technician in his high-tech testing area, as he spots a single bad apple from thousands of others beautifully glistening. The other shows just how quickly RedMart's ingredients go from farm to plate with the dramatic launch of a tomato - which soars through the sky past birds, planes, even astronauts. With each charming and quirky scenario, an experiment resolves on a euphoric moment of achievement.

RHB CNY 2.jpgCreated by FCB Kuala Lumpur, the latest edition to RHB Group's Challenger Series campaign celebrated the determined spirit of world-renowned professional gamer, Chai Yee Fung aka Mushi.

Titled 'Belief', this was a Malaysian first - where a bank actively championed a professional gamer.

The campaign was inspired by Mushi,'s true story, who at a young age made the bold decision to pursue gaming as opposed to the more traditional career paths. Training relentlessly and with the constant support of his parents, Mushi became one of the world's most celebrated pro gamers, and he played an integral role in putting Malaysia on the map with the gaming community, as the country embarks on its quest to be a hub for eSports.

National safety council.jpgA campaign by Energy BBDO for American non-profit organisation, the National Safety Council, has won the Grand Prix and the Early Adopter Award in the Effective Use of Tech category of the 2018 WARC Media Awards.

The Prescribed to Death campaign raised awareness of prescription opioid overdose in the US with an innovative live experience supported by a multimedia campaign. Prescription opioids contribute to the deaths of more than 22,000 Americans each year. An NSC survey on drug abuse revealed that one in three Americans taking prescription opioids don't even know they're taking opioids, so the campaign targeted household health decision-makers and pain-sufferers.
Axis.jpgIn the context of fake news getting forwarded and investors getting unnecessarily influenced by it, Axis Mutual Fund, one of India's premier asset management companies has launched an investor awareness campaign with the message for investors to act responsibly when it comes to such messages on money/investments, and not act upon or spread news which they are not sure of in terms of its veracity. The underlying message is to consult a financial advisor and in this lies an act of responsibility.

Redhill team members.jpgREDHILL has  made three new senior hires to its team in the last few months as part of its efforts to expand across Southeast Asia. Julie Pham has been appointed as REDHILL's first Managing Director of Vietnam, whilst Amanda Chong and Joslynn Ong join the Malaysia office as Directors.
Pham leads REDHILL's Vietnam operations with her extensive experience at leading US tech firms. She previously held the position of Worldwide Developer Relations Specialist at Apple Inc., and prior to that Partner Monetization Support Specialist at YouTube. Chong and Ong also bring a lot to the table - joining the Malaysia office with a combined forty years of experience in the fields of marketing, branding and communications.
REDHILL has also promoted members of its Singapore team as recognition for their outstanding leadership and contribution to the company. Pranav Rastogi and Marienelle Castelino have been appointed Deputy Managing Directors, whilst Tavy Cussinel has been appointed Senior Director, Luxury & Lifestyle.
Mondelez.jpgMondelēz International, a global leader in snacking, has appointed MSL for its corporate communications duties in South East Asia, following a competitive review in late 2018.

As strategic PR partner, MSL is set to take responsibility for aligning regional communications and reinforcing Mondelēz International's market leadership across six countries, including Singapore, Malaysia, Philippines, Thailand, Vietnam and Indonesia. MSL Singapore will serve as the regional hub.
os-cfe-2019-updated.jpgYou knew this date was coming, didn't you? You always knew that whatever masterpieces you and your agency have been creating, you needed to get them into The One Show 2019 by the end of the month for a chance to win a coveted Gold Pencil.

Guess what? The end of the month is almost here. Thursday, January 31, 2019 is the last day to enter The One Show before late fees kick in. After this date, each late submission is subject to a $75.00 USD penalty.

So why give yourself such a hassle? Get your groundbreaking work in by the end of the month and be one step closer to drawing respect.

Screen Shot 2019-01-23 at 7.43.53 am.jpgThere is one week left to submit your entries in for the 2019 ANDY Awards, with the deadline set for next Wednesday, January 30, a $250 late fee per submission will incur after this date.

To be eligible for submission the work must have been live between March 1, 2018 and
March 1, 2019. 

Matt Eastwood PR 5-web.jpgNew York Festivals International Advertising Awards has announced Matt Eastwood, global chief creative officer of McCann Health as the 2019 executive jury president. For the first time in the 9-year history of NYF's executive jury, a President will preside over this elite panel of chief creative officers from around the globe who will assemble in New York City this April for 5 days to select the world's best advertising.
Says Eastwood: "It is an incredible honor to be asked to be the first ever Jury President of the prestigious New York Festivals. As the Jury President I want to encourage the judges to award work that not only actively engages consumers but also achieves results. But my hope is to go even further than that. Bill Bernbach once said, 'All of us who professionally use the mass media are the shapers of society. We can vulgarize that society. We can brutalize it. Or we can help lift it onto a higher level.' We'll be looking for work that works. But, more importantly, we'll be looking for work that lifts creativity and, indeed, society to a higher plane."
James-Mok-2018.jpgAfter departing the Asia-Pacific ECD position at FCB last year James Mok has made a surprise career move, taking the managing director role at VMLY&R, Auckland.

Under Mok's leadership, FCB created some of New Zealand's most effective, enduring and iconic campaigns including PAK'nSAVE's Stickman, Depression for the Ministry of Health, Mitre 10's Sandpit and the recent Kong the Donkey campaigns, It's Not OK Family Violence, multiple campaigns for Vodafone as well as the globally awarded 'Driving Dogs' for Mini. 

In addition to his role in New Zealand, he also provided creative leadership across the Asia-Pacific region and the wider global FCB network.
Everbest_1.jpgEverbest_3.jpgWhen Momentum Singapore contacted Pete Singh of Malaysian based production company The Tankers to produce Everbest's latest Fall Winter Collection of 2018, he knew straight away that the production needed to showcase class and quality.

The project was through their direct client, Everbest Indonesia, and two films were created, showcasing different characters that personified the products set against a quintessentially English backdrop.

One of Malaysia's strength as a production service hub is that it is not only good value, but the skills and craft in executing quality work can be found everywhere - from locations, crew, the DOPs, the set builders and to art department.

161025-BBDO-Portraits-3466 (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's judge is Todd Mackie, co-chief creative officer at BBDO Toronto.

Winner: The New York Times: Resolve. A lot of the incredible work in marketing today that sends vibrations through to your soul, resonates because of its ability to tap into what's happening in society at that moment. I would argue that the NY Times has been searching for the truth since the beginning, and that maybe this message wouldn't have played as profoundly as it does today at just any time in history. But it is the prefect message for these times and it's executed perfectly. It's both riveting and sadly depressing that the truth is so hard to find. I love this ad and this campaign. READ ON...
Jeep Compass_Screenshot copy.jpgFCA India's iconic SUV brand Jeep, has unveiled a new integrated campaign, 'This Is It', for its flagship model, the Jeep Compass. Jeep has inspired people the world over with the four pillars of its brand philosophy - Passion, Freedom, Adventure and Authenticity - for over seven decades.

CRESTA WEBSITE.jpgAfter 26 years under the helm of founder Nancy Ross , the Cresta Awards has been given a complete makeover and has brought in a new team to take the annual event into the modern era.

Following last year's awards, Nancy Ross retired and Lewis Blackwell is the new CEO. Blackwell was previously SVP and Creative Director at Getty Images and before that editor and publisher of Creative Review. In addition Alan Page has joined as the new President. Page is a multi award-winning creative director with extensive digital experience.

The result is a complete revamp of both the look and the substance of the awards.

Blackwell, said, "Cresta has a unique judging system that is one of the fairest tests of creative work in the entire awards calendar. And we will be retaining and reinforcing that system. But other aspects needed updating and redefining to make Cresta even more relevant and rewarding for today's creatives and their agencies."
Kenny Yap.jpgHavas Group Singapore has promoted Kenny Yap to lead social, content and Public Relations for the agency with immediate effect. In his new role as General Manager, Yap (pictured left) will be leading Socialyse and Red Agency - Havas Group's brands for social and PR - with a focus on strategic planning, ideation, performance measurement and commercial growth & profitability.
A key business priority of Yap's remit, along with organic and inorganic growth, will be to ensure the depth of Havas Group's integrated offering by leveraging the strengths of Socialyse & Red Agency to value-add to the Group's other communication disciplines - creative, media, digital - in sync with its Together strategy of collaboration.

Priya Alexander returns to PHD Singapore as MD

Priya Alexander returns to PHD Singapore to take on the role of Managing Director.jpgPriya Alexander is returning to PHD Singapore to take on the role of Managing Director. In this new capacity, she will oversee the continued development of the agency's award-winning capabilities and lead its growing team - comprising over 130 media planners, strategists, buyers and specialists - in the management of global, regional and local accounts.
Alexander (pictured) rejoins the agency just under a year after she departed to join Mindshare as Senior Director, Global Comms Planning on the Unilever business. She previously served as Global Strategy Director at PHD Singapore for nearly three years, leading the agency's strategic offering for clients such as Unilever and Audi. Alexander has also worked on the brand's side of the business, performing marketing roles at Singapore Tourism Board and Procter & Gamble, and therefore brings extensive industry experience and knowledge to her new role.
Ranga Somanathan, CEO of Omnicom Media Group Singapore & Malaysia, commented, "We are delighted to have Priya back on the team. As the agency lead, she will leverage her comprehensive knowledge and industry experience further to advance the agency's offering, ensuring PHD Singapore continues to attract both local and international businesses with its market-leading capabilities and talent. I look forward to seeing the agency reach even greater heights under her leadership."
Ida Siow_72andSunny Singapore.jpg72andSunny continues to strengthen their Southeast Asia offering with the hire of its first Executive Strategy Director, Ida Siow, in Singapore.

Siow (pictured) joins the team from J Walter Thompson where she held a dual role as the Head of Planning for Singapore and Southeast Asia, working across the agency's brands including Friso, HSBC, Navy and the recently-launched Singapore Bicentennial.

She comes to 72andSunny with a wealth of experience gained from Singapore, China and the UK.

"We met Ida and realised very quickly she was the one. Her entrepreneurial energy, inspiring smarts, infectious drive, and above all, a desire to build something different, while having fun doing it, made her the ideal last piece in our Singapore jigsaw. We are stoked she is on board," said Chris Kay, President and Partner,72andSunny APAC.

"Ida is as sharp, well-connected and well-respected in the industry as they come - and one of the nicest humans. She completes our leadership team in Singapore and we're all beyond excited to have her join us," said Johnny Tan, Executive Creative Director, 72andSunny APAC.
Rotimatic.jpgAsk any household in India as to what brings the family together as a single unit every single day, and the answer would invariably be food. It's an activity that witnesses the coming together of all members of the family, irrespective of the task they are occupied with, and sit together to consume a meal. This becomes even more momentous when they are served a staple food like roti, every single day. In fact, this activity is not just constrained to a culture-driven nation like India, a similar pattern could be observed across other countries as well where spending quality family time, especially during a meal, takes precedence over everything else.

Guada and Ranajoy Roy Visual Latina APAC.jpgAfter working with Coca-Cola for four years in Singapore, Manila and China, Visual Latina, a shopper marketing and digital agency headquartered in Buenos Aires, Argentina, has announced that it will partner with Pixelsior, an independent marketing consultancy based in Singapore, to expand its operations in the Asia Pacific region.

Ranajoy Roy, Managing Director and Founder of Pixelsior (pictured left), will partner with Visual Latina to head its Asia Pacific operations and lead new business development in the region. He has more than 20 years of experience in Advertising and Marketing having worked with companies like Coca-Cola as the Digital Marketing Lead and agencies like Ogilvy as a Regional Business Director. The partnership serves to strengthen Visual Latina's integrated marketing services to capture opportunities and growth in the Asia Pacific region.
Ayesha.jpgTaproot Dentsu India has acquired advertising duties for 92.7 Big FM India, one of India's largest radio networks, following a multi-agency evaluation. The agency will service the account from its Mumbai office.
The role entails strategic positioning, product reach and frequency and re-packaging the channel as a whole. Taproot Dentsu will be involved in the strategy, brand building, advertising campaign and some show concepts across some outdoor and radio campaigns.
Ayesha Ghosh, General Manager, Taproot Dentsu Mumbai (pictured), said, "We are happy to be working with Big FM. The task of repositioning a brand is always most exciting, considering that it's like a rebirth that one must design with utmost care. From "Suno, sunao, life banao" to the plausible next stage in the brand's journey, there was a wide spectrum to cover. Eventually, with unanimous agreement on what we should stand for, nuancing the personality in great detail and laying out a sustainable plan, we are ready to go live. This positioning will drive all that Big FM stands for; from content to packaging to communication. We look forward to a successful launch and continued consumer relevance thereon, because it is a thought that we all believe firmly in and are eager to spread far and wide."
ZenithMonday.jpgZenith has launched a global culture initiative to support local communities and charities on the saddest day of the year - the third Monday in January (21st), typically known as Blue Monday.

In Asia, Zenith's offices worked with Tencent Charity in China, Food Angel in Hong Kong, a NGO Koshish Special School in India, Free Tree Society in Malaysia and service men and women in the Philippines.

China raised money for Tencent Charity, which will be donated to families in need to help give them a warm-hearted Chinese New Year.

Hong Kong employees spent time with Food Angel, rescuing food from waste and preparing it into hot meals to be distributed to people in need.
Mayur Hola HAVAS.jpgHavas Group India has appointed Mayur Hola as National Creative Director, for Havas Creative, effective immediately. Hola will be based out of the Gurgaon office and will work closely with the newly appointed Bobby Pawar, Chairman and Chief Creative Officer Havas Group India. 

Hola (pictured left) replaces Nima Namchu, who moved on from the agency in November last year.

Having worked across agencies like McCann, TBWA, and Grey, Hola's last stint was with Contract Advertising as ECD and EVP.

"I remember joining a business where one entered the office, walked past accounts, admin, media, servicing, health, studio, films, creative and finally the kitchen. All under one roof, working together on the brands we partnered, and then it all went to pieces, quite literally," said Hola.
Summer Lamb_TVC Still 1.jpgSummer Lamb_TVC Still 3.jpgAustralia: The long awaited summer campaign for Australian Lamb has launched - calling for Australia and New Zealand to come together over a lamb meal.

Building on the brand platform 'Share the Lamb', the integrated campaign via The Monkeys sets out to extend the 'rosemary sprig' to our neighbouring nation and bridge the divide over something everyone can agree on - lamb.

The campaign launches with the new long-form spot directed by Tim Bullock, which takes us back to 1900 when Australia's first Prime Minister, Edmund Barton, is finalising the Constitution Act and makes New Zealand part of The Commonwealth. This actual historical moment then inspires two modern day Aussie politicians to connect both countries again.

Surreal is dementia-Funnels.jpg"Surreal is real in dementia" is an awareness campaign on common dementia symptoms designed for Enable Foundation Hong Kong. The campaign comprises videos, animated icons, print and posters by Michele Salati.

Credits - Director: Serial Cut. Executive Creative Director and Art Director: Michele Salati. Copywriter: Javier Valero. Graphic Designer: Think Work Observe. Photographer: Robert Bartholot. Music + Sound Production: Yiannis Loukos.

Don't miss the best of Asia's creative and award news. Sign up for the free Campaign Brief Asia Daily email newsletter. It takes just 30 seconds. CLICK HERE.
Swiggy first.jpgFor their latest campaign, Swiggy has partnered with Dentsu Webchutney to tell people how Swiggy can help them save one hour in the day, and what to do with it. In the campaign entitled #OneHourMore, Swiggy's cute little pup, Coco, shows us that on days when we want an extra hour and choose to leave the food to someone else, there is always Swiggy.

Henry Tajer4.jpgDentsu Aegis Network has appointed Henry Tajer to the role of chief executive officer Australia and New Zealand, following an extensive global executive search.

Tajer has more than two decades of experience spanning media, creative and digital services, and joins the group after a short stint at Amazon, where he held the role of Managing Director, Media Services.

Previous international leadership roles include Global CEO at IPG Mediabrands and APAC President at Universal McCann.
Jureeporn 2018.jpgEvery year at the end of the calendar year there is always an array of end of year awards handed out at the various country and regional award shows and awards presentations. These are mostly based on slick document presentations prepared and submitted by the slick regional PR departments of the top regional networks.

In amongst the dozens and dozens of awards handed out, some worthy winners were recognised. As were, in Campaign Brief Asia's opinion, some less worthy "WTF?" winners.

So Campaign Brief Asia turned to a panel of senior and respected creative leaders to gauge their thoughts.

We polled 12 of today's leading creative leaders with these 3 questions below to find the worthy winners for the categories - Creative Director of the Year, Emerging Creative Leader of the Year and Campaign Of The Year.
UniCornetto-90Days-Screencap-1 copy.jpgOnline entertainment platform Viddsee has produced a romantic short film '90 Days of Hiding My Feelings' for Unilever's UniCornetto ice cream in Indonesia. Based on the brand's global campaign tagline 'Don't Try Too Hard', the six-minute film marks Viddsee's first work for an Indonesia-based campaign.

Aimed at the 13- to 21-year-old demographic, the film was conceptualised in Singapore and executed in Indonesia with a team led by Viddsee's Creative Producer, Adhyatmika. The plot was guided by Viddsee's insights into its audience and romantic content, and further augmented with Unilever's insight that perfectionism and fear of failure among teenagers was on the rise.

VIEW THE FILM (in Indonesian)
Singtel Power.jpgBBH Singapore has launched Singtel Power with Geneco, the licensed electricity retailer partner, where Singaporeans can save up to 30% on your household power bills.

The spot is an all singing and all dancing execution that features a take on the song "You're The One Thai I Want" from the movie Grease.

Screen Shot 2019-01-17 at 6.50.11 am.jpgAustralia-based The Glue Society has directed a new campaign for Hiscox Insurance through AMV BBDO, London.

1 in 3 UK businesses have been affected by online hacking. And yet most do not how to protect themselves or know what to do if they fall victim to criminal activity.

Hiscox Insurance challenged its agency AMV BBDO to develop a campaign which brought this situation into the open.

The result was a real world version of hack activity on the unsuspecting staff of a London bike store - a project delivered by the all-Australian team The Glue Society in conjunction with UK production company, Biscuit Filmworks.

FWD_TheLeap.jpgRegional life insurer FWD is set to launch its new brand campaign throughout Asia, with the hero television commercial celebrating the everyday confidence it takes to make small but always brave decisions that allow us to live fuller lives.

Entitled Everyday Heroes, the campaign, developed by DDB Group Hong Kong in conjunction with its network agencies across the region, features 12 scenarios that explore the difference that confidence can make to your life, no matter your age or stage in life. Each scenario was developed through a rigorous process of researching local insights from the markets FWD operates in throughout the region.

Icy Hot.jpgIn Ogilvy Mumbai's spot nothing gets in the way of one middle-aged Indian man's passion for dancing. Not even Strong Pain.

Don't miss the best of Asia's creative and award news. Sign up for the free Campaign Brief Asia Daily email newsletter. It takes just 30 seconds. CLICK HERE.
ZiaBerlin.jpgThe Berlin Film Festival's Culinary Cinema section will be held under the motto "A Taste for Balance" from February 10 to 15, 2019. Ten documentaries and two fiction films focussing on the relationship between food, culture, and politics are being presented this year.

In this edition of Culinary Cinema, the topic of "balance" comes up in all the films. "Keeping taste in balance is not just a good idea for a healthy diet, but also a recipe for maintaining democracy," says festival director Dieter Kosslick in explaining the motto.

Culinary Cinema will host the world premiere of the Netflix Original series Chef's Table documentaries on Asma Kahn and Mashama Bailey.
Beck You PR.jpgBBDO Greater China has made a key appointment in Beijing with Beck You becoming Managing Director.
You (pictured centre) joins the agency having experienced both the agency and client side. With two years with an advertising agency and nine years with Mercedes-Benz, Beck has established his professional reputation in the industry. With a reputation for creativity and passion with an open and dedicated spirit, You will lead the office in managing key clients including Mercedes Benz, HP and the Chinese Basketball Association, to name three.
Liquid_ dark blue background.jpgDIA Brands a leading consultancy in Asia Pacific has launched Liquid by Quoine, a renowned fintech company that led the largest ICO in Asia. Liquid by Quoine is the world's first fully regulated cryptocurrency exchange under the Japan FSA. Liquid offers traders and investors the opportunity to trade fiat and crypto currencies seamlessly on a globally enabled Matching Engine.

"Liquid by Quoine was designed to be a globally-sourced trading platform that addresses the issue of liquidity, one of most critical gaps in the cryptocurrency world today. We leverage advanced proprietary technology to enable a whole new level of liquidity to the crypto economy and create greater accessibility for the individual trader. On our platform, traders are able to buy and sell a great variety of digital assets using Bitcoin, Ethereum, and multiple fiat currencies. But we are looking beyond the world of cryptocurrency exchanges to a broader financial services platform. DIA has been instrumental in our brand journey to cement our position at the forefront of crypto and fintech." Jon Myers, Chief Design Officer.
Heineken.jpgHeineken APAC launches its first global campaign targeting various festive seasons, initially rolling out in 15 Asian markets in the first quarter of 2019, including China and Vietnam.
Building on the brand's new global creative approach of a refreshing perspective on common beliefs, Heineken's new campaign invites people to enjoy the holiday season to the fullest, by offering a fresh perspective on the mishaps that occur during the festive season, promoting a light-hearted, cheery attitude, that turn these troubles into enjoyable experiences.

Downy.jpgDowny Vietnam and The Sunny Side Singapore have launched a film and integrated campaign encouraging the men of Vietnam to share the responsibilities of preparing their households for the Tet festive season.

The team uncovered a societal tension in Vietnam, where the Tet festive season has become an unexpected source of anxiety and stress for women. This is because even though Vietnam has made strides in gender equality, one thing that has not changed is that domestic chores are still considered a woman's job. This perception is amplified during Tet, when women are expected to shoulder the entire responsibility of ensuring a happy festive season for the whole family. This is no different for career women.

VIEW THE SPOT (in Vietnamese)
Cms_BcOUcAA9eNU.jpgReflecting the fast-growing use and importance of augmented reality and virtual reality in creative marketing programs, The One Club for Creativity announced that Snapchat will now sponsor a pair of submission categories covering those areas for this year's ADC 98th Annual Awards, one of the world's longest-running and most prestigious global competitions celebrating excellence in craft and innovation in all forms of design and advertising.

Under the new agreement, Snapchat is official sponsor of the show's Interactive-AR/VR and Experiential Design-Digital Experiences categories.

In addition, The One Club has this year created new ADC Annual Awards subcategories for Snapchat single and campaign entries for posts, ads or campaigns utilizing the platform's individual qualities and strengths.
Giri Jadhav_Ogilvy.jpgOgilvy has made key appointments to its capability leadership team in the Asia-Pacific region as a next step in the agency's transformation journey.
While Ogilvy operates now as a fully integrated business centered around client needs, developing and nurturing key specialist skills is the role of Capability Leaders.

These leaders have the modern marketing skills to meet the changing needs of clients, and demonstrate the depth and breadth of the expertise that exemplifies the new Ogilvy.

"Today, brands are facing unprecedented change and we must continue to evolve to meet their needs", said Kent Wertime, Co-Chief Executive, Ogilvy Asia.  "This core group of leaders reflects the diversity of Ogilvy's offering and expertise, which is brought together holistically as innovative, integrated solutions that build our clients' brands."
Mobiistar.jpgDentsu Impact has rolled out a launch campaign for Mobiistar X1 Notch. Operating in a competitive price band, X1 Notch boasts category best features at a price that no one can imagine. Mobiistar X1 Notch gives you a 13MP front and rear camera powered by AI with a Gradient Shine Body. A proposition that is 'more' in a category where one must always pay more to get more.

Annette Male.jpgThe newly created WPP agency Wunderman Thompson has appointed Annette Male as Chief Executive Officer for APAC, effective March 4, 2019. Male will report to Global CEO Mel Edwards and will be based in Singapore.

J Walter Thompson APAC CEO John Gutteridge is moving back to Australia to the newly created role of Chief Executive Officer for Wunderman Thompson Australia/NZ. Caspar Schlickum, APAC CEO at Wunderman, will stay on board during the transition and has decided to pursue another opportunity in the industry in the APAC region.

As a 20-year industry veteran, Male (pictured) has built a reputation for inspiring growth for clients.

Male serves as the APAC CEO at Digitas until March 1, 2019, where she is responsible for the China, India, Australia, Hong Kong, Singapore and Malaysian markets.

At Digitas, Male has helped the agency win Agency of the Year twice in Australia and Singapore, as well as drive double-digit growth year over year the last four years. Before Digitas, Male was the Deputy Managing Director at integrated agency Kitcatt Nohr, which is part of the Digitas family. She started her career at Mars and has also held roles at CHI & Partners, Tequila London and TBWA\GGT.
FunFoods.jpgFunFoods by Dr. Oetker has launched a digital campaign titled #Nothing LikeHomemade based on an everyday insight that children prefer 'Bahar Ka Khana' over 'Ghar Ka Khana'. The video went live on FunFoods' social media pages recently and has reached over 10 million people and been shared over 6000 times.

Conceptualised and developed jointly by Dr. Oetker and Publicis India, the video is available for viewing on the brand's Facebook page.

New York Festivals 2019.jpgNew York Festivals Advertising Awards reveals the 2019 Grand Jury: 50 jury members from Asia
New York Festivals International Advertising Awards has announced its world class Grand Jury. To date, NYF's powerhouse 400+ Grand Jury represents the most diverse brain trust of global creative minds in the advertising industry from 65 countries. Representing Asia on the jury are 65 of the regions finest creatives, including:
Andy F-NZ.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's Bestads judge is Andy Fackrell, an independent creative director, writer and art director, based in Sydney and Amsterdam.

My pick is a timely dose of empathy from McDonald's. When your mouth's like a fur boot, Maccas beats all cures.
A decent budget for a New Year Day tactical spot; the eye patch was a nice touch at the end. READ ON...
Amir Kassaei, creatief directeur DDB.jpgCampaign Brief can reveal that after nine years as global chief creative officer of DDB Worldwide, Amir Kassaei is stepping down to focus his time and efforts on the customized global agency C14TORCE - owned by DDB - for the car brand SEAT.

Says Kassaei on his LinkedIn profile: "It was an amazing journey but I will not miss advertising, advertising will miss me."

Prior to joining DDB Germany in 2003 Kassaei was ECD on Mercedes-Benz and Smart International at Springer & Jacoby Germany from 1997 to 2003.

Always a man of strong opinions, Kassaei caused a storm at Cannes in 2012 after this video interview with Campaign Brief went online, accusing some Cannes 2012 jurors of bias - claiming that judges of certain global holding groups had been ordered to vote for work from their respective groups.
Gillette-best in men.jpg
By Sean Boyle, the host of the podcast A Pint With Seaniebee. Six years ago, he was the global head of strategy for Gillette based at BBDO New York.

It is with a tinge of jealousy I write this.
I arose this morning in Dublin to the new "woke" Gillette ad blowing the bloody doors off the Internet with its "right-on-ness". 
It's very good.
I wish I'd made it.
I congratulate the agency and especially the clients at P&G who green-lit it.

That said, I sadly worry that it won't become the pioneering new direction that Gillette so badly needs.

Here's why.
Screen Shot 2019-01-16 at 6.35.34 am.jpgThirty years after first introducing the tagline "The Best A Man Can Get," Gillette is taking a fresh look at what it means to be "the best" and how we continue to portray those ideals in a modern way. Because in a world where the actions of the few can taint the reputation of the many, we know there's work to be done - together.

The program-leading short film, entitled "We Believe," was developed by Gillette's global advertising agency of record Grey New York and directed by acclaimed director Kim Gehrig, through production company Somesuch.

The film showcases Gillette's POV of how people can work together to set the right example for the next generation of men and take positive actions that change the culture of "toxic masculinity."

YDMTH_FCBBKK01.jpgYDM Thailand, a leading service provider of digital marketing solution in Southeast Asia intends to acquire FCB Bangkok to strengthen the organization in order to become a "One-Stop Service" marketing service provider for both online and offline marketing and to meet the needs of customers in every industry completely.  

"The goal of inviting FCB Bangkok as part of YDM Thailand is to strengthen the organization under the vision, "Drive.Connect.Grow" by joining digital-marketing knowledge which the company's expertise with the creative experience and knowledge of branding strategies of FCB Bangkok which will assist customers step into growth in the digital age and able to meet various all-around needs. FCB Bangkok has expertise in branding communication, communication strategies, advertising campaign management and professional production and is also an organization with full-fledged team with a strong knowledge base. Therefore, we believe that this collaboration will lead to mutual exchanges and learning in order to increase marketing competitiveness which will benefit towards customers and brands as well," Tanapon Subsomboon, CEO of YDM Thailand (pictured above left) said.
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