OMRON.jpgIn this web film for Omron Healthcare, created by Dentsu Marcom India, a daughter sends a parcel and a letter to her mother living alone in a small town with the message that 'some things are good to know'. What the mother does not know brings an unexpected twist in the story.


Wacoal.jpgCJ WORX Bangkok has created this clever spot for Wacoal Mood Boost-up bra's that is not quite what you expect.


Stephen Molloy: It pays to be connected in Asia

The app strategist reflects on this year's Creative AllStars event held in Kuala Lumpur, Malaysia

Recently, I had the opportunity to speak at the Creative AllStars Conference in Kuala Lumpur. I know, you're asking: "What's a tech guy doing at a creative conference?" The theme of this year's conference was 'Everybody is Creative', and the list of speakers was a definite reflection of that.

It was a great experience to share the stage with Tham Khai Meng, worldwide chief creative officer with Ogilvy & Mather New York, and Nils Andersson, president & chief creative officer, TBWA China. It's always enlightening to watch top industry minds come together to tackle the tough questions and share their expertise with a crowd eager to soak it up.
Andee at PMAA.jpgDDB MudraMax has won the prestigious 'Best Promotional Marketing Agency in Asia' at the coveted 15th Dragons of Asia Awards by PMAA held on 30th of September in Kuala Lumpur. 

DDB MudraMax's innovative 'Health Cha Shree Ganesh' campaign was a multiple winner. It picked up Gold for the Best Innovative Campaign, Navy Dragon for the Best Campaign in India and the prestigious Red Dragon for the Best Campaign in Asia.

The Health Cha Shree Ganesh campaign (Auspicious beginning of health), for Nutralite by the agency, gave everyone's favourite portly idol Lord Ganesha, a healthy makeover - with a physically fit statue and equally fit priest, accompanied by sugarfree modaks and offerings at a pandal in Mumbai and won the hearts of judges and the audience alike, helping the Nutralite brand inspire a change in consumer attitudes towards health.

Photo caption: Harmandar Singh (L), Aneil Deepak (centre) and Mike DaSilva (R)
Hemant Misra, CEO PUBLICIS Capital.jpgSpiceJet, one of India's most preferred low cost airlines, has appointed Publicis Communications as its new creative agency.
Since the return of Ajay Singh, the original founder and co-promoter, the airline has been on an aggressive mission to rebuild its brand and assume a new image. Bringing Publicis on-board follows close on the heels of SpiceJet's complete brand makeover exercise including a logo change. The rebranding exercise undertaken by the airline was also an integral part of its 10-year celebrations.
Publicis emerged a clear winner in a multi-agency pitch process which was carried out in Delhi and was contested by several top creative agencies.
Besides the agency's impressive creative inputs, its well-cut strategy and understanding required for engineering the turnaround of a brand as strong as SpiceJet, helped Publicis clinch the win.
AAEAAQAAAAAAAAYiAAAAJDRkYTZjZjMwLTNmMTctNDZhNS1hM2UyLWJhMGMwZmIyMDljYg.jpgAndy Sandoz (left), creative partner at Havas Work Club has been announced as the new D&AD president for 2015-2016.

Sandoz is bringing the future. He isn't just a disruptive creative partner with big ideas, he's a sci-fi traveller stuck in the wrong time, working very hard to help us all catch up. His manifesto isn't about what he can do in a year; he wants us to think of the next 20 years and how we can use creativity to save ourselves.

To say Sandoz is passionate about the technology is to put it lightly. He declares that the internet is the reason he got into advertising and names Tim Berners-Lee as the person who has most (indirectly at least) influenced his career to date. A voracious reader of sci-fi novels, he embraces the idea of the future and all of its exciting innovations and worries about those that bury their heads in the sand, unwilling to change with the times. For Sandoz, creativity is what is going to save the world, which is good, because we're good at creativity.

Tourism Authority of Thailand tattoos tourists

Tattoo.jpgTourism Authority of Thailand changed its flyer's format in order to gain more attention at an international tourism expo.

Leo Burnett Thailand helped design "The Tattoo Flyer" which could be scanned with your smart phone to find out various things Thailand has to offer.

Rochelle Chhaya.jpgOmnicom Media Group Digital rolled out Thailand's first Instagram ad campaign for Total Access Communication (DTAC) using the Instagram's newly launched Marquee unit - a high impact, single day campaign unit - offering guaranteed impressions and placement in the top ad position of Instagram's feed.

The execution coincided with the official launch of Facebook's operations in Thailand that included the rolling out of Instagram advertising in the Thai market. DTAC were officially the first advertisers on Instagram Thailand with a pre-launch awareness campaign for their 4G network.

"Our campaign with Instagram Thailand for DTAC is the perfect example of our endeavor to consistently innovate and execute first-to-market ideas for our clients. The constantly evolving media landscape demands media to break out of its conventional mould and Instagram offers an effective creative canvas for brands to connect with their audience. With 7.1 million monthly actives on Instagram in Thailand and the fact that Thai's spend a substantial amount of time accessing social media via the mobile phone, made the Instagram campaign, a perfect opportunity for Dtac to increase its appeal and awareness in the Thai market," said Rochelle Chhaya, Managing Partner, Omnicom Media Digital Thailand (pictured).

McCann Shanghai goes into battle for Coca Cola

CocaCola_Battle.jpgNicely art directed print execution for Coca Cola from McCann Worldgroup Shanghai.

Credits - Creative Director: Jeremy Guo. Senior Art Directors: Kevin Chen, Kris Yang.
Digital Imaging: Huang Cheng.
Clever_Buoy_Pic (1).jpgThe presentation of the annual Clio Awards concluded moments ago with the announcement and presentation of the Grand Prix awards in New York.

Asia didn't figure in these top awards but M&C Saatchi Australia picked up two.

Optus Clever Buoy - the trailblazing shark detection system that uses world-first technology - has won M&C Saatchi two Grand Prix Awards.

The breakthrough kit - a collaboration between M&C Saatchi and Optus to demonstrate the strength of the telco's network - won Grand Prix in the hotly contested Digital and Public Relations categories.
The global best-in-shows followed Clever Buoy winning Golds for both those categories plus a Clio Silver for Engagement/Experiential.

Pantene Praise.jpgThe IAB has revealed the recipients of the eleventh annual IAB MIXX Awards at a dinner reception and celebration attended by leaders of the digital marketing and media world. Asia has scored one Gold Award and two Bronze Awards.

Wunderman Guangzhou received a Gold award for P&G/Pantene's campaign "Pantene Praise Project" in the Multicultural category.

Venkat Mallik - 2.jpgLaunched today, Track DDB will be DDB Mudra Group's brand to address the increasingly complex Data led world of Marketing Communications. With sweeping changes influencing the way consumers connect with brands and companies today, it is important to track the consumers' decision-making journey and develop unique consumer centric perspectives and solutions.

Earlier this year Track DDB opened offices in Canada, Germany and Singapore and will soon be expanding its presence into other global markets.

As a starting point Track DDB will be launched in India with the existing RAPP India clients moving to Track DDB. These clients will include HDFC, Aditya Birla Group, FBB, Royal Canin, Loyalty Solutions, VGuard, among others.

Making the announcement in India, Madhukar Kamath, Group CEO & MD, DDB Mudra Group said, "The launch of Track DDB is a great opportunity for us to create a mainstream offering in this hyper-connected Data Digital World. Track DDB will offer creative solutions across connected touch points to address today's consumer."
Against labels.jpgShazé is a premium lifestyle brand with a wide range of products that defines bold expression. All Shazé creations are one-of-a-kind and are handpicked with a keen eye on finesse, craftsmanship and uniqueness.

Operating in the luxury and lifestyle space, Shazé's initial task was to make its presence felt in a world that is dominated by labels. The insight identified was that labels subsume your identity, take away your sense of individuality and simply reduce you to being part of a herd. Hence, a call for self-expression with the baseline 'Join the Labellion.'

Prashant_Small.jpgMaxis, Malaysia's leading communications and internet service provider, has handed its media business to Initiative, a subsidiary of IPG Mediabrands. The scope will cover all of Maxis' offline and online media across brand, mobile, home and enterprise.
Commenting on the win, Prashant Kumar, President World Markets APAC & CEO IPG Mediabrands Malaysia (pictured) said, "Maxis is a leader in Malaysia today, not just by shares but also a bold marketing vision. This win is a wonderful validation of the disruptive 'Agency of the Future' offering Initiative has built in the region."
Screen Shot 2015-09-30 at 7.16.43 am.jpgCB Exclusive - Saatchi & Saatchi Sydney is set to launch a major new campaign for the next generation Toyota HiLux during the up-coming AFL Grand Final.

The "More Unbreakable Than Ever" campaign celebrates the legendary unbreakable HiLux by dramatising what it goes through to maintain its iconic status.


AWARD Awards launches new call for entries film

Screen Shot 2015-09-30 at 9.30.30 am.jpgAWARD has launched its regional call for entries campaign for the 37th AWARD Awards via last year's Creative Agency of the Year, Leo Burnett Sydney and directed by EXIT's Brett Ludeman.

Deadline for entries is Friday, October 30.

This year sees three new categories introduced, including: Market Disruption & Product Development, Creativity for Good, and Craft in Advertising, which encompasses all Craft sub-categories from 2014 in addition to several new sub-categories.

Moneyhero.jpgOgilvy & Mather Hong Kong has partnered with, Hong Kong's leading personal finance comparison platform, to create their first TVC.

Launched in September, the TVC stresses the importance of taking one's time when making big, life-changing decisions. The concept is built on its strategic positioning 'your first choice is not always your best choice' featuring a woman marrying hastily. The consequences of her decision are what drives humor in the story. In creating this TV commercial, sends a message to consumers to do their research and get the best results to avoid any unwanted consequences.

Julian Hernández sml.jpgJulián Hernández has been appointed Executive Creative Director of Geometry Global Hong Kong. Hernández will lead the creative team and work across all client accounts to ensure the quality of the work matches the growth of the business.

Hernández (pictured) joins from Leo Burnett Hong Kong, where as Regional Creative Director he led the P&G Greater China business. As a seasoned creative, he has worked extensively on a number of key client campaigns, including Coca-Cola, General Motors and Nestlé, across Hong Kong, China and South America. Hernández has also won a number of local and international awards, such as the EFFIE Awards, AdFest, New York Festivals and FIAP.
Audi Stills PR 2.jpgAudi Stills PR 3.jpgThe Mill Director Andrew Proctor collaborated with BBH China and Gwantsi Production to launch 'Undefinable' for the Audi A7; the agency's first campaign for the automotive brand.

The spot follows a driver's fluid course through a series of hanging installations. Each animated wave symbolizes a different trait of success, resulting in a visual representation of a characteristic shared by consumer and vehicle: they're both 'Undefinable'.

Proctor and the team at The Mill began carefully planning their execution of the CG animated objects prior to shooting.

Proctor explains, "Along with storyboards and previsualization, we also ran lots of animation tests and style frames. It was important to know what the installation elements would look like together and how it would all move cohesively."

NG4A9821.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Nicholas Wittenberg, executive creative director at Ogilvy & Mather, South Africa.

Winner: Nike, Last. I'd hazard a guess most of us are addicted to the tragedy of life. And there's nothing like celebrating the underdog to hammer home this reality. Choice piece of film with a great insight simply executed. READ MORE...

VFX artist Mervyn Lim signs on at Oriental Post

Meryvn Lim Oriental Post.jpgLeading Jakarta Post Production Studio Oriental Post has hired top VFX Compositor Mervyn Lim.

With over 20 years experience in the industry, and working at such companies as Blackmagic, Frameworks, Blu Post and Digimax (Taiwan), Lim (left) has worked with some of the leading directors in the region, including Ben Wee, Francis Tan, James Ashburn, Luki, Damon Escott and AK. He has worked on many great campaigns including for Sony Bravia, Yamaha, AIA Insurance and Garuda.
Oriental Post (Jakarta and Shanghai) GM Stephen Douglas, who joined in August to head the company, said: "Hiring Mervyn is the first phase of recent expansion at the Jakarta facility, he is a very worthy addition to the VFX team. It also helps that he happens to be a really top bloke!"
GrabTaxi_SuperEasy.jpgSaatchi & Saatchi Bangkok demonstrates how Grabtaxi makes getting a taxi super easy in this new spot.

Craftsvilla.jpgCraftsvilla, India's largest online Ethnic store has launched an integrated campaign that will help the brand make inroads into India's massive e-commerce business with its specialist offering of ethnic apparels and products such as designer sarees and salwars, jewellery, handicrafts, spiritual products, musical instruments, home décor and more.

Tambuli 10.jpgThe Asia Pacific Tambuli Awards commemorates its 10th year in May next year.

The Tambuli Awards is an award show that began in Manila and opened up to the Asia Pacific region three years ago. The Tambuli (a native Filipino horn) honors brands that do good and do well, giving equal importance to creativity + social good + results.

An awards show for brands that celebrate humanity, inspire purpose, and deliver results, the Asia Pacific Tambuli Awards accepts case study entries in all categories that demonstrate the direct correlation between purpose and purchase.

Organized by the School of Communication of the University of Asia and the Pacific (UA&P), it is inspired by UA&P's vision to develop whole-person leaders who take initiative in the benefit of individuals, communities, and the greater good.
Sony Bravia.jpgAndriod has been seen on television for sometime and Sony is the latest entry in the game. The challenge was how to create its own niche in the market. The brief to ITSA India was pretty clear, to demonstrate what happens when Bravia meets Andriod.

While Andriod has met other brands, this was about Bravia meeting Andriod. All the new TVs will be able to connect to the Google Play store for downloading apps and will also support voice command for searching the Web or within Google Play. Sony has also added unique features to the TVs like 'Serial AbTak' for catching up with TV serials. Also, there is Notify Bravia, which is an exclusive app for an uninterrupted TV viewing experience by notifying customers about a call, SMS, or email.


Salt Brand Solutions India wins Bombay Realty

Bombay_Realty_logo1.jpgSalt Brand Solutions has won the mandate to handle mainline and digital communication for Bombay Realty, the realty arm of the Wadia Group. The win comes on the heels of a multi-agency pitch process conducted in August.

Salt's first task will be to drive the communication for luxury residences in the company's flagship project, Island City Center (ICC).
Jacco ter Schegget.jpgAs the rules for customer engagement and continuous commerce continue to transform at a rapid pace, OgilvyOne Shanghai has become an ever more important presence for businesses around China. 2015 has seen the top customer engagement agency experience double digit growth, as well as an influx of diverse new clients in industries ranging from fashion to retail, cosmetics and digital. During this exciting time, OgilvyOne Shanghai is moving to further fuel future development by appointing three talented new team members, each set to merge their expertise with the competencies of the team's core.

"OgilvyOne Shanghai is having a tremendous year of success and new business," says Allen Xu, Managing Director of OgilvyOne Shanghai. "To stay on top in our fast-moving digital world, it's imperative we deepen and strengthen our team to give our clients options that evolve with their business needs. Cross-discipline talents with hybrid skill sets are crucial for bringing about game changes"
Nilay Moonje.jpgDDB Mudra Group has appointed Nilay Moonje as Group Creative Director, DDB Mudra West. Nilay will be based out of the agency's office in Mumbai.

Moonje (pictured left) joins DDB Mudra West from Ogilvy & Mather where he was a Creative Director. He started his career at Ogilvy and moved to Leo Burnett for a brief period, before coming back to Ogilvy for a second long stint.

In his twelve-year career, Moonje has worked on numerous multinational brands in FMCG, sports, electronics, financial and tourism sector. His key client roster includes brands like Amaron Batteries, Star Sports Pro Kabaddi, Diu Tourism, Comfort Fabric Conditioner, Siemens, Taj Mahal Tea, Johnnie Walker, Bajaj Electricals and Loksatta to name a few.

Moonje's work has found acclaim and appreciation across several local and international festivals including The Abbys, Asia Pacific Adfest, The Effies and Kyoorius Awards, among many others.
Nike-runner.jpgAnyone can be a runner. All you have to do is start running.

The latest Nike spot via Wieden + Kennedy, Portland, directed by Lance Acord via Park Pictures.

Thumbnail image for Thumbnail image for Duster-Clems-Wellington-web.jpgThumbnail image for Biggsy 2.jpgAssignment Group New Zealand has scooped up former Clemenger BBDO Wellington MD/ECD Philip 'Duster' Andrew (above left) and Clemenger BBDO Melbourne CEO Peter Biggs (above right) to run the agency, which has offices in both Auckland and Wellington.

Biggs will be CEO of the group, Duster will be ECD while Assignment Group chairman Peter Cullinane will remain in that role.

Duster told CB: "Both Biggsy and I have started back in the business and we are both excited about what we can bring to the next phase of Assignment Group. While Assignment founder Peter Cullinane will remain involved at a Chairman level, Peter and I are heading up the group across Auckland and Wellington.
Rajeev Rakshit.jpgLaw & Kenneth Saatchi & Saatchi India has appointed Rajeev Rakshit as President (North) based out of the Delhi Office. Rakshit (left) has 25 years of experience and has previously worked with HMV Saregama, Orchard (Leo Burnett), Everest Y&R, Publicis, Euro RSCG, McCann, Bates Clarion, etc.

Anil Nair, CEO & Managing Partner, Law & Kenneth Saatchi & Saatchi says: "Rajeev's appointment is a part of the organizations restructuring that we have undertaken in Delhi for explosive growth that we intend to achieve in the near future. Rajeev will focus on growing the branch and organically exploring growth opportunity with our key clients. Sanjeev Gauba who was our Sr. Vice President of Delhi operations is going to focus more on consolidation with our largest businesses in Delhi & has been promoted to Executive Vice President. With these two senior resources spearheading Delhi I'm sure Law & Kenneth Saatchi & Saatchi Delhi will be the fastest growing agency in the market."
Michael Yuen_Cheil Shanghai.jpgMichael Yuen has joined Cheil Shanghai as Executive Creative Director to lead the network's creative capabilities and to service the agency's growing list of multi-national and local clients.

Prior to joining Cheil Shanghai, Yuen (left) was Executive Creative Director at Leo Burnett Beijing. He has also worked at Ogilvy & Mather Shanghai, Grey Worldwide and DMB&B. His award winning portfolio includes campaigns done for BMW China, Skoda, Samsung, Hang Seng Bank, CMCC, Proctor & Gamble, Dragon Air and others.  His most recent accomplishments are seeing through the successful 3 year cooperation with BMW China and winning the accounts for Yili Milk and China Mobile accounts.

Yuen's work over the past years has been recognized at global advertising festivals such as New York Festivals and also locally at the Longxi Awards.
Manish Thirumulpad, VP.jpgMSLGROUP India has appointed Manish Thirumulpad as Vice President and Head of MSLGROUP, Bengaluru.
Thirumulpad (pictured) will oversee business with immediate effect in the South Indian city of Bengaluru to ensure MSLGROUP's regional leadership through best-in-class service and strategic counsel. The role includes the mandate to grow the business, internal capability enhancement and developing thought leadership.
With an overall experience of nearly 15 years and in-depth knowledge of PR, corporate advisory and media, Thirumulpad has worked closely with marquee clients across various verticals such as IT, Energy, Healthcare, E-Commerce, Realty, BFSI, Travel & Hospitality, Telecom, HR, etc. He was employed with leading communications and media firms all through his career.

Amit Mishra, Managing Director, MSLGROUP India, said, "Bengaluru being the technological, emerging business hub of the country and an important market, our focus is to strengthen Group presence by offering best-in-class services. Under the leadership of Manish Thirumulpad, who in the role brings extensive experience in PR & corporate advisory, MSLGROUP will be a stronger partner to our clients in Karnataka."
Thirumulpad said, "With MSLGROUP striving to lead the change in the communications industry in India, I am excited about the mandate and hope to take the firm to the next level in Bengaluru and other Southern markets."
Heinz.jpgHeinz Tomato Ketchup has launched its new advertising campaign in India. HTK is the world's favorite ketchup in 14 countries and for 15 consecutive years is the power brand in the US.

The intent of the campaign is to educate consumers about how good the product is considering Heinz is the only tomato ketchup which is 100% natural. It does not contain any artificial preservatives, colors, flavors or any added starch.

Samsung.jpgAs Samsung Galaxy Tab S2 is focused on being the sleekest tab amongst others therefore Cheil India thought of integrating an activity around it. The activity is one of the biggest 'Tab Hunts' that India will witness.
This activity required people to embark on a mission to reveal the Samsung galaxy Tab S2, hidden among several other sleek and slim objects stacked inside a virtual letter 'S'. Participation in the activity took place through Twitter. The participants were required to tweet about the Galaxy Tab S2 along with the hash tag #HideNSleek and #GalaxyTabS2 and try to reveal where the Galaxy Tab S2 was hidden in the 'S'. The tweets that revealed the Galaxy Tab S2; won the devices. There were 5 Galaxy Tab S2s hidden and won.
Parle Ganesha.jpgDigital L&K Saatchi & Saatchi created India's first digitally crowd-sourced Biscuit Ganesha for Parle Products, one of India's pioneers in the biscuit and confectionary-manufacturing segment.
Participants were invited to contribute a Parle biscuit in the form of a tweet to the making of India's first crowd sourced Biscuit Ganesha with the hashtag #BiscuitGanesha. For each tweet Parle received, users got a customised response that showcased a dedicated Parle biscuit being put up in their name on the idol, thus building the #BiscuitGanesha at Mumbai's most popular Pandal at Lalbaug, Mumbai.

Screen Shot 2015-09-25 at 8.02.31 am.jpgAs innovative ideas increasingly come from outside traditional agency confines, J. Walter Thompson has today announced a new global talent development program called Jump/Start. The program is aimed at helping young creative thinkers from all backgrounds break into the advertising industry.

The program aims to collapse boundaries by attracting and retaining students and recent graduates who have diverse and multidisciplinary backgrounds. Jump/Start is inclusive of disciplines spanning theater, film, creative writing, technology, product design, innovation and more.

For more information or to apply, please visit
Volkswagen_5 (1).jpgRecent revelations that, at the time of writing, as many as 11 million diesel vehicles may have been fitted with software designed to deceive emissions testers, have dealt a hammer blow not just to Volkswagen's reputation but potentially to the entire German nation brand. David Haigh, CEO of brand valuation and strategy consultancy Brand Finance, gives his view on the scandal that has sent shockwaves around the world.
Says Haigh: "At Brand Finance's last calculation VW's brand value stood at just over US$31 billion, making it the world's 3rd most valuable auto brand. It appeared to be motoring ahead, brand value having increased from just over US$27 billion in 2014. The developments of the last few days will undoubtedly send this trend into reverse, resulting in $10 billion in lost brand value. The apparent ease with which the company's activities were uncovered makes it all the more astonishing that VW was willing to endanger its most valuable asset. Rather than 'Das Auto', VW's motto might be more appropriate if changed to 'Crass Auto'.

Ogilvy & Mather APAC rewrites history for Risk

RADIO.jpgWhen you play a game of Risk, you have the power to rewrite history. In this campaign by Ogilvy & Mather Asia Pacific for Toys City, stellar writing and strong performances combine to change the course and sound of history as we know it.

SABRE winning team shot.jpgOgilvy PR Asia-Pacific is celebrating an enormous win at this year's Asia-Pacific SABRE Awards.

As the most awarded agency on the night, Ogilvy PR was crowned Regional Consultancy of the Year, took home 8 Gold SABRES and received The Platinum Award for its Visit Britain campaign: "Great Chinese Names for Great Britain" - born from its China offices, and one that picked up 2 Gold Lions at this year's Cannes Lions Festival of Creativity.




Latest jobs

Retrieving latest jobs

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest comments

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.

Current issue