AdStars4_P1080603.jpgAdStars has announced a major increase in the cash prizes being offered by the festival to the Grand Prix winners. The seven year old Festival, which concluded last week, currently has on offer US$20,000 cash awarded as two $10,000 prizes to the top Public Service Grand Prix and the top Product & Services Grand Prix.

From next year this will increase ten fold with a total of $200,000 in cash to be awarded.

Held for three days from Thursday, August 21 through Saturday, August 23, AdStars 2014 saw the attendance of advertising professionals and other visitors from all over the world before coming to a grand closing. In addition to the increased cash prizes other changes for next year's event were announced.
THFJ Holland V.jpgWalt Disney Studio Motion Pictures has collaborated with Clear Channel Singapore to create a scented OOH campaign to promote 'The Hundred-Foot Journey', opening in cinemas on 28th August 2014.

Produced by Steven Speilberg and Oprah Winfrey, "The Hundred-Foot Journey" abounds with flavours that burst across the tongue. The opening of a new Indian restaurant in the south of France, next to a famous Michelin starred eatery, is nearly cause for an all-out war between the two establishments until Le Saule Pleureur's icy proprietress Madame Mallory (Academy Award winner, Helen Mirren) recognizes her rival's undeniable brilliance for preparing masterful meals. A stimulating triumph over exile, blossoming with passion and heart, with marjoram and madras, it is a portrayal of two worlds colliding and one boy's drive to find the comfort of home, in every pot, wherever he may be.

As part of an integrated campaign that promotes the culinary-centric film, Disney collaborated exclusively with Clear Channel and m/SIX, for an interactive OOH campaign that diffuses the scent of garlic to capture the attention of commuters. A custom built casing placed at the side of panel houses the diffuser that sprays the aromatic scent periodically. Curious commuters can also interact with the panel by pushing the button to release the scent on demand. Garlic was chosen over other food scents because of its unique smell. Also, it is famously known to be a common denominator between Indian and French cuisine.
Shukri Jai.jpgLowe Malaysia has appointed Shukri Jai as its new Client Services Director. He will be responsible for developing and maintaining stakeholder partnerships across the agency. Jai joins Lowe from NagaDDB, where he was Business Unit Head.
Across his 14 year career in the industry, Jaii has held integral roles both in-agency and on the client-side, and brings a solid understanding of stakeholder needs from both perspectives. He began his career at Leo Burnett, moving on to subsequent roles with Nestle and Ogilvy & Mather. Over his career, Jai has handled leading national and international brands including PETRONAS, Malaysia Airlines, Astro, F&N Magnolia, Sony, Honda and ING.
Mazuin Zin, Managing Director, Lowe Malaysia said, "Shukri has a genuine passion for people and understanding their needs, which are vital components in building a successful business. At the same time, his experience is cross-category, and spans global and home-grown Malaysian brands, making him an excellent fit for driving Lowe forward. We're delighted to have him on the team here in Kuala Lumpur."

VML IM2.0 wins Crayola business in China

Crayola.jpgCrayola, the #1 US brand for kids' crayons, paint, markers, colored pencils and chalk, has appointed VML IM2.0 as its retainer-based digital marketing and e-commerce agency in China. VML IM2.0's service scope includes integrated digital strategy, creative services, media planning and buying, social media marketing, and e-commerce operations. This is a milestone for VML IM2.0, as the agency's most integrated digital client mandate to date, fully integrating digital consumer marketing with final e-commerce purchase.

Screen Shot 2014-07-20 at 8.31.31 PM.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Michael Canning, group director at 72andSunny, LA.

Winner: The best TV for me is Jockey 'Supporting Greatness'. This is a funny idea and it's good to see a product like men's undies not taking things too seriously, while at the same time finding a statement that no man will disagree with at the cash register. READ MORE...
The Work_CallforEntry_cover.jpgThe Call for Entries to The Work 2014 has been extended. The new deadline is Tuesday, September 2nd.

Now in its 12th year of publication, The Work is a 400+ page, hard cover publication that features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as the only true permanent record of creativity for the entire region.

Please note that this year we have simplified the entry process:

All entries are to be supplied on a USB.

This will be used for both judging and artwork for The Work 2014 (this eliminates the need for agencies to send multiple expensive couriers and it will greatly speed up the production process of The Work 2014).

There are three things that differentiate The Work 2014 from traditional award shows:
L-R Jay Milliken, Partner, Julie Purser, Senior Engagement Manager.jpgGlobal strategic brand and marketing consultancy Prophet has appointed two new members to the Hong Kong office leadership team. Partner Jay Milliken (left), and Senior Engagement Manager Julie Purser (right) bring with them rich experience developing customer-driven growth strategies for iconic brands worldwide.

"Jay and Julie are important additions to Prophet's Hong Kong office amidst our robust business momentum in the region," said Michael Dunn, Chairman and CEO for Prophet. "They have an impressive track record for combining analytical rigor with creativity and innovation to transform the world's leading brands and businesses."
Fruttare Updated.jpgFollowing a major review, Unilever has appointed Arcade to handle digital, social media and activation campaigns for its Fruttare ice popsicle range in the region.
Loved in more than 15 countries around the globe, Fruttare, also known as Wall's Buavita in Indonesia, is recognised as a brand synonymous with a positive outlook on life.
Originating in Brazil, the brand's flavours and attitude sync well with attitudes in this region. Something that Arcade plans to take advantage of in their new work.
Lipton_2.jpgUnilever has united the forces of two of its biggest brands to offer a fresh new treat for ice tea lovers. With packaging designed by international branding agency bluemarlin, Wall's Lipton Crush launches this summer in Thailand.

Ice tea is immensely popular throughout South East Asia, with many convenience stores carrying the Lipton brand. Seeing an opportunity to shake up this established category, Unilever brought together two household names to create an innovative and exciting new way of hydrating: Wall's Lipton Crush, a freezie tube from Wall's with all the flavours of Lipton Ice Tea.
Emmanuel Upputuru.jpgITSA Brand Innovations in India is partnering with dotDesi (.desi), a new generic top level domain (gTLD) in launching and marketing the brand to audiences in India, the subcontinent and "desis"worldwide. DotDesi is at the forefront of an online revolution that is going to sweep the Internet and change it forever.

A paradigm shift is occurring - challenging what used to be the go-to generic top level domains (gTLDs) like".com",".org", ".biz".  The next generation of domain names will increasingly bring communities together, fostering collaboration and creating and new sense of identity.   Of all the choices that are expected to arrive over the next several years, few have the potential to make as much of an impact as .desi.

The term "desi" refers to the culture, people and products originating from the Indian sub-continent (India,Pakistan, Bangladesh, Nepal, Sri Lanka) and its global diaspora. It is an expression of unity recognized instantly by close to 1.7billion people worldwide.   Increasingly, all things 'desi' are gaining global appeal and entering the mainstream.
Sunrise.jpgAustralia: This morning on Australian national TV network, Channel 7's Sunrise program, 'How to Talk Australians' director Tony Rogers, co-creator and director of the SBS series 'Wilfred' and writer Rob Hibbert (Images You Should Not Masturbate To), had an interview with Samantha Armytage and David Koch, where the question was posed whether the web series is too harsh on Australian culture. 

Jean-Michel Wu.jpgMcCann Worldgroup Asia Pacific has appointed Jean-Michel Wu as chief talent officer for the network. Working closely with the global management team, headed by Joe Kelly in New York and Charles Cadell, Wu will be responsible for building on McCann Worldgroup's extensive talent capabilities across the network.

Wu (left) was regional talent director at WPP for five years. Prior to joining WPP, he held various senior talent roles within Ogilvy & Mather, a company he joined in 2004.
Dentsu_SoundSenna.jpgJapan leads a strong performance from Asia at the shortlist stage of the 2014 Clio Awards. Excluding the Craft categories, Asia has a total of 100 shortlists at Clio, with Japan leading the way with 22.

The next best performing country is India with 18. Hong Kong has 16 shortlists and Singapore recorded 14. The next best countries were China (10); The Philippines (9); Thailand and Malaysia (4 each); then Indonesia (2) and Sri Lanka and Vietnam (1 each). With craft categories included Asia haul is over 130 shortlists.

Lowe China win.jpgHuman Traffic Sign_speed.jpgAt AdStars 2014, the international advertising festival held in Busan Korea, Lowe China's "Human Traffic Sign" safety campaign created for Buick picked up an impressive number of trophies, including a first-ever Best of the Best Grand Prix won by any agency in China, which also came with a cash prize of US$10,000. Generously, Lowe China has decided to donate the money to a charity.

Lowe China also won a Print Grand Prix, a Film Gold, a Film Craft Silver, an Outdoor Craft Bronze as well as a Bronze Brand Stars Award for their client Shanghai General Motors.

"I'm so thrilled to accept the Grand Prix trophy and cheque on stage with Kitty Lun, Chairman/CEO, and Connie Chua, our Head of Production," said Norman Tan, Vice Chairman/CCO of Lowe China.

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Just put your email address in the "GET FREE DAILY NEWSLETTER - SUBSCRIBE FREE NOW" near the top right of the Campaign Brief Asia home page and each day you will receive one email around 1pm (Singapore time) highlighting all the days creative news. It's a simple 30 second process that will keep you in touch.
Michael de Kretser Chief Executive Officer GO Communications.jpgIndependent Public Relations network GO Communications has formed a partnership with SKPR Asia in Indonesia. The GO Group partnership offices in Asia now include Indonesia, China, Japan, Thailand, Philippines, Cambodia, Vietnam, Laos, India and Sri Lanka.

SKPR Asia was the first Indonesian PR consultancy from East Java to open an office in the Indonesian capital of Jakarta in 2010. SKPR Asia has clients in real estate, banking, FMCG (fast moving consumer goods), consumer and retail industries.

SKPR Asia CEO Syandra Kwan said, "The partnership with the GO Group will give us extensive knowledge of the Asian business environment and potential to grow our business in Indonesia. We now have the opportunity to tap into the GO Group's client base, expertise and creativity". In addition, Malaysian companies are starting to establish offices in Jakarta and tourists from Malaysia are one of the highest from Asian countries".
M&M Shanghai Launch_Image01.jpgThe first M&M'S World store in Asia has celebrated its official opening in Shanghai in the Brilliance Shimao International Plaza on East Nanjing Road.

Global retail and brand consultancy Fitch worked on the store's conceptual design through to final construction. Inspired by Chinese culture, heritage and modern architecture, the M&M'S World Shanghai store reflects the popularity of the M&M'S brand and provides shoppers with a colourful experience where they can explore, discover and be entertained.
Dix & Lee.jpgSapientNitro has strengthened their client service team in China with two key senior appointments in Yi-Ping Godfrey Lee (pictured right) and Shannon Dix (left), both appointed as client services directors.
Lee will lead the Unilever and Metlife digital business across China and will work closely with internal teams to deliver a fully rounded and connected digital marketing and customer experience. Dix will oversee the client services team and focus on regional and global client expansion.
Ferzad Variyava.jpgDDB Mudra has appointed Ferzad Variyava as Group Creative Director at DDB Mudra West based out of the agency's office in Mumbai.

Variyava (pictured) joins DDB Mudra West from L&K Saatchi & Saatchi, where he worked as Executive Creative Director. His advertising career started out with Ambience Publicis and has worked for leading agencies such as, Publicis Ambience, Alok Nanda & Co., JWT, Leo Burnett and McCann Erickson.

With over 13 years of experience, Variyava has worked on household blue chip brands in banking, media, FMCG, beauty, personal care, travel and telecommunications. With a history of partnering new business wins, he has been mentored by industry legends in senior client and agency relationship management.

Variyava has found acclaim and appreciation across several festivals locally and internationally including The Abbys (GOAFEST), New York Festivals, The One Show, D&AD (in-book), Cannes, Clios and Young Guns. 
-1.jpgSpikes Asia is once again offering young professionals and students the opportunity to make their mark within the industry.

Entrants from across the region will compete in the Young Spikes Integrated competition, sponsored by JWT, Young Spikes Media competition and, launching this year, the Young Spikes Digital Competition, while students throughout Asia Pacific can kick-start their careers in the Student Creative Award for Print, sponsored by Y&R.
Jewelry shop-1.jpgTo communicate Secom's 360 integrated security systems Dentsu Plus Bangkok designed a sphere formed by security guards around the property for a new print campaign. It's like a force field that keeps robbers out.

Credits - Chief Creative Officer: Subun Khow. Creative Director: Supparat Thepparat. Copywriters: Pattarapong Lapjarupong, Viraj Swaroop L K, Subun Khow. Art Directors: Nattagorn Thairattanasuwan, Supparat Thepparat. Photographers: Anuchai Secharunputong, Nok Pipattungkul. Retoucher: Chanchay Aussawanuchit.
3d-petition.jpgWorld Animal Protection has launched a campaign where Dutch people can pledge never to ride an elephant again. Each time a name is added to the petition, a specially developed 3D printer prints a piece of a life-size elephant at Amsterdam Airport Schiphol: the world's first-ever 3D print petition. A live stream of the printing progress is available at

LinTeractive Leadership team- L-R- Sumanta Ganguly, Gauri Joshi and Paul Dueman.jpgWith a few high-profile business wins and brand successes to its credit, the fast-growing digital division of Lowe Lintas + Partners India has taken another major step as it names its leadership team in India. The wheels were set in motion a few months ago when LinTeractive - fresh from its re-launch exercise - had made its intent clear about mainlining itself as an agency for the digitized world.
The three-member leadership team comprising of a business, strategy and creative head, will drive the digital business for the group and will be supported by the IPG agency Interactive Avenues as its fulfillment partner. The trio includes Paul Dueman (pictured right), who's been with the agency for some time now, and features two new additions - Gauri Joshi (centre) and Sumanta Ganguly (left). The leadership team will report to Vikas Mehta - CMO, Lowe Lintas + Partners and Country Head, LinTeractive.
Lamy Zhang Photo 201312.jpgASOS has appointed global marketing and technology agency DigitasLBi to steer its social media content management and digital campaigns across influential Chinese social channels, Weibo and WeChat.

Using a 360 degree social media management system, DigitasLBi will pioneer new ways of helping ASOS enhance its brand, converse with customers and promote its range of products, by tapping into Sina Weibo's 143.8 million active users (as of March 2014) and WeChat's 396 million users (as of May 2014).

Fashion-forward clothing label, ASOS was established in the UK in 2000 where it began selling over 65,000 branded and own-label products on to young adults. The popular brand launched in China in November 2013, and already boasts global sales of around 7.8 billion Yuan (USD 1.3 billion), with a market value of 40billion Yuan (USD 6.5 billion).
Amild_ Connected.jpgBringing his highly evocative visual approach, director Mario Zozin has teamed up with Bates Chi & Partners Jakarta, Lynx Films and PSN Spain to create a visually arresting spot for A Mild that celebrates the spirit of life and exploration that connects us all. Through the clever use of beautifully designed match-cuts, Zozin takes the audience on a globetrotting adventure that speaks directly to the heart and stirs the imagination by showing what we are capable of when we are brave enough to say "yes". 


Veksner: Why your perspective is wrong

inside+outside.jpegBy Simon Veksner, creative partner, DDB Sydney

I call it the Inside/Outside problem.

I first heard about this in relation to Hollywood. Apparently in LA, the most common talk among screenwriters is about how it's nearly impossible to sell a script nowadays. That's all the screenwriters do, all day long - sit around and bitch about how none of the producers are buying. READ MORE...
Sven&Amanda.jpgContinuing its strong growth in recent years, STW Group strategic design business Designworks is expanding its presence within the Asia Pacific region, opening an office in Singapore.

The new office will be the sixth in the Designworks Group network and reflects the firm's long-term growth plan and strategic objective to represent clients throughout the region.

Sven Baker (left), Designworks chairman and Group CEO said the timing was right to make the commitment, with many Australian and New Zealand clients looking to the fast growing markets of South-East Asia and China for their future growth
Claire Davidson Adstars.jpgIt's the final day of AdStars 2014.  It's been a fantastic festival and already there is a feeling of sadness looming, in anticipation of saying goodbye later today.  AdStars has seen many great relationships forged this year, and there will be plenty of tight group hugs tonight I'm sure.

First up for me this morning was a discussion between the jury and the competitors of the NewStars competition.  Last night we judged the NewStars work.  24 teams from South Korea, Japan and China competed to produce strategies and creative ideas for campaigns - all within a limited time frame.  The client was ABC Mart and based on a creative brief provided by us judges, teams could choose to create for Nuovo, a female shoe brand or Danner, a male shoe brand.

The work presented to us last night was incredibly impressive, and today we talked about the procedure and thought process we took in judging, as well as spoke to these young creatives about big ideas, winning ideas, client relationships, current trends, technology and local vs global work.

Stan Kim, Industry Manager, Technology of Google brought us the first seminar today, titled "Journey from Madison Avenue to Silicon Valley".

Top spot: Jockey 'Supporting Greatness'

JOCKEY-D5.jpgJockey has supported great men like Babe Ruth, General Patton and Buzz Aldrin, who went to the moon. Droga5 New York asks us to imagine where Buzz would've gone in today's Jockey underwear.


This multi-channel TV, print and digital campaign plays on the triple entendre of "Supporting Greatness": literally, Jockey is greatness and has best-in-class products; emotionally, Jockey supports all great men in life; and functionally, Jockey's features and benefits support great quality.
Volvo_Splits.jpgDentsu_SoundSenna.jpgTraffic Signs.jpgHeld over the past three days in Busan South Korea, the AdStars Festival concluded tonight with a gala awards show. The Festival is the world's first convergent advertising event consisting of online preliminary rounds followed by a final judging round held in Busan. This year AdStars received 12,591 entries from 62 countries.

Unique to AdStars is the Grand Prix decisions with two Grand Prix winners receiving a US$10,000 cash prize - one in Public Service Advertising and the other in Product & Service.

After fierce discussions the Product & Service Grand Prix jury vote was tied - with 13 judges a piece going for the highly awarded Volvo Trucks "Live Test Series" campaign by Forsman & Bodenfors from Sweden, and "Sound of Honda / Ayrton Senna 1989" for Honda Motors by Dentsu from Japan. The jury decided to spit the cash prize and award US$5,000 to each campaign.

The winner in the Public Service Advertising category was more clear cut with "Human Traffic Signs" for Shanghai General Motors by Lowe China winning the Grand Prix and a cash prize of US$10,000. (see the print campaign here)
Graham_Kelly_Isobar.jpgCampaign Brief Asia can reveal that Graham Kelly has resigned his position as regional executive creative director at Isobar APAC and will be finishing up over the next month.

Kelly told Campaign Brief Asia that he wanted to take a break to finish some personal projects that he is involved in before looking at his next career step.

"It's very amicable between Isobar and myself and they understand my reasons for wanting to move on. There are a couple of projects that I have been helping out one is at a very exciting stage and I want to be able to concentrate on it," said Kelly.

Kelly only joined Isobar in the newly created Regional Executive Creative Director role in May last year.

With over twenty years of experience, Kelly has held the title of creative leader at Ogilvy & Mather, BBH, Leo Burnett, TBWA, and Saatchi & Saatchi across Asia. After winning accolades at Cannes Lions, D&AD, Clio, The One Show, Effie and Spikes for traditional work, he moved into the digital arena where he also excelled, winning at leading digital shows, including Cannes Cyber Lions, One Show Interactive, and Clio Interactive. His most recent agency role was regional creative director at OgilvyOne India. Prior to joining Isobar, Kelly was the ECD and co-founder of GKIM, a creative/ technology start-up.
Claire Davidson _adstars.jpgAdStars 2014.  Day 2.  Last night saw the AdStars 2014 Opening Ceremony, followed by the AdStars 2014 Opening Dinner, followed by the Campaign Brief Asia + Effie Awards Korea Legendary Networking Party to kick off AdStars 2014, finishing up with the customary Fuzzy Navel haunt for some.  It was a very festive evening here in Busan, and understandably the corridors of the Bexco Convention Centre were a little empty at opening time this morning...

Being the ever efficient (or perhaps just nerdy) roving, some time Campaign Brief Asia correspondent, I was up bright and early to take in the first seminar.  This was brought to us by Fumitaka Takano (below), Creative Director and Communication Architect for Asatsu-DK, Japan.  Takano brought us "3 in 1 Creative:  Cartoonist + Novelist + Architect".  He is of course all three of these and he's clearly very clever.  Takano came to realise early on in his career that the only area where he could use all three of these skill sets together was in advertising.  So he entered the industry and here he is.  Jolly good.

Today Takano spoke about the importance of these three indispensable elements, and how in a visual, story and structure model they can be used for developing ideas into everything from TVC campaigns to integrated campaigns to digital promotions.  Apart from his work at Asatsu-DK, Takano is also the leader of innovative creative team called Noiman in Japan, which brings brand experiences through new technologies and unprecedented ideas.
Soap.jpgCinthol Confidence+ "a complete health soap", is a new entrant in the 3000cr health soap segment that completely redefines the health soap category. It is a new age soap for young India which is fearless and infused with energy to achieve their aspirations, undaunted by challenges. The existing products are perceived to be for kids only, with a medicinal fragrance. Cinthol Confidence+ is a "complete health soap" for the youth, assuring 99.9% germ protection with a great 'insta-deo' fragrance which provides for a great bathing experience.

Antony Rajkumar.jpgLeo Burnett Group India has appointed Antony Rajkumar as Planning Head at Leo Burnett Delhi. Based at the agency's Delhi office, Rajkumar will work closely with Rajeev Sharma, National Brand Planning Head to lead strategic planning and brand management.

Sharma said, "Antony will be a key contributor towards taking our HumanKind philosophy forward. His track record of providing outstanding business solutions to brands, over a career of over 18 years, speaks for itself. I am looking forward to his rich and varied experience in consulting, research, integrated communications, content marketing and brand storytelling in providing strategic depth to our client's businesses."

Campaign Brief Asia's Legendary Party @ AdStars

L1090251.jpegL1090254.jpegIt was a big night in Busan, South Korea yesterday with the Campaign Brief Asia Legendary Party following the AdStars Festival opening ceremony and dinner. AdStar judges, speakers, sponsors and VIPs packed one of Busan's coolest bars for a big night of networking and fun.

The party was generously sponsored by Daehong Communications, one of Korea's leading ad agencies.

Our thanks AdStars for helping to organise the party and to everyone who came along and made the night a L1090272.jpegsuccess.

ClaireDavidson_AdStars2014.jpgThe AdStars festival officially commenced today with delegates from around the world rolling in to attend the three-day event.  The next few days will see the global creative communications industries share their ideas and campaigns, with work entered and also discussed on the stages during the seminars and speaker sessions.

AdStars is hosted by Busan Metropolitan City; not only to support the domestic advertising industry, but also to garner a foothold internationally.  This has well and truly proven to be the case with 12,591 entries from 62 countries coming in this year - now making AdStars the biggest advertising festival in Asia.  This is a huge achievement for a festival that began only seven years ago, in 2008.  This week we judged all 1,666 impressive finalists.  I feel like we all need a cup of tea and a lie down.

The slogan for this year is "Share Creative Solutions, Change The World" with "convergence" being the central theme.  AdStars focuses on sharing diverse creative solutions around the world, for the betterment of culture and humanity.  We're also being asked this week to think in detail about how we, in our professions in this industry, contribute to people through advertising.

The seminars kicked off today with "Open The Door To China".  Throughout the next three days here at AdStars the spotlight will be squarely on China, with discussions ranging from exploring new Chinese trends, to how we can make it in the Chinese market and even seeing the path to success for the South Korean cosmetics industry to enter the Chinese cosmetics market.  We already know that South Korea is the number one holiday destination for Chinese women (with the USA the top pick for men).
Kelvin Lim_Malaysia.jpgOMD Malaysia has appointed Kelvin Lim as Digital Director, effective immediately. In his new role, Kelvin Lim reports to Margaret Lim, Managing Director at OMD Malaysia, and will be supporting her in creating new business opportunities and managing existing clients with a focus on digital strategy.

Prior to his appointment, Lim (left) was the Head of Business Development at Digital News Asia, an independent news portal, responsible for developing and refining revenue creation, particularly in the areas of product development and platform management. He was tasked with reviewing company content and ad performances, and worked closely with the CEO to develop medium to long-term growth strategies for the company as they headed towards market expansion and content innovation.

Lim brings on board a diverse skill set, having worked with numerous blue-chip corporations, and PR agencies on digital strategy. This includes a tenure at Social@Ogilvy & Technology as Director in Kuala Lumpur, where he was responsible for directing social and digital strategies across the office's disciplines and practices, and led the overall development and growth of the team.
EMEN CHONG.jpgDDB China Group has appointed Emen Chong as General Manager of Tribal Worldwide Shanghai to oversee the agency's current digital business practices, while also enabling it to acquire new digital business. Based in Shanghai, Chong reports to Jit Hoong Ng, Vice President of DDB Group North China & Managing Director of DDB Group Shanghai.

Hoong Ng commented, "Bill once said, 'An idea can turn to dust or magic depending on the talent that rubs against it.' I couldn't agree more with this as DDB Group continues to attract stronger talent to create best-in-class ideas. Emen is adding more magic to the group. Her remit is to continue to grow new levels of specialisms at Tribal Worldwide Shanghai and continue to build our digital arm as a strong pillar within DDB China Group's offering."

Chong (left) has more than 15 years of experience in consumer communications and marketing, across variously different disciplines, from digital brand building, mainstream advertising, sales and promotions to retail activation and loyalty marketing. She has worked in countries such as Greater China, Singapore, Thailand, Japan and Vietnam.
Aerial.jpgThis is a Rube Goldberg machine expression of the campaign theme, "Life is a Series of Unexpected Dirt," a special long version shot separately from the TV spot. The meticulous crafting behind each detail of the machine will grip your attention from beginning to end In this spot by Beacon/Leo Burnett Tokyo for Aerial life regains its beauty.

HAVASWW_KualaLumpur.jpgDiGi Telecommunications, a provider of mobile voice, Internet and digital services in Malaysia, has awarded Havas Worldwide Kuala Lumpur its corporate and branding mandate, following a competitive five-way pitch held earlier this year. The account win was made possible through Havas' cross-border collaboration and integration approach that saw the involvement of talents from three different markets across Southeast Asia.




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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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