CitraPariwara_Party 2.jpgCitraPariwara_Party 11.jpgThe Campaign Brief Asia Citra Pariwara Awards judges' drinks were held in Jakarta last night at Oche & Bella Restaurant. The evening was sponsored by our good friends Stephen Douglas at Oriental Post, John Ferreira at Genuine Music and Rodney Vincent at Seven Sunday Films. 

The Citra Pariwara Awards are the leading creative awards show in Indonesia and each year an international panel of judges is invited to judge. This year's international panel included JoJi Jacob (DDB Singapore), Elvis Chau (Anomaly Shanghai), Damisa Ongsirlwattana (O&M Thailand), Carlos Camacho (Lowe Vietnam), Fumitaka Takano (ADK Japan), Chow Kok Keong (Dentsu Utama Malaysia) and Hiroshi Hori (Hakuhodo Japan) amongst others...

Our thanks again to Oriental Post, Seven Sunday Films and Genuine Music.
Aik Beng Chia.jpgBBH Asia Pacific has brought on board designer and top Singapore photographer Aik Beng Chia.

Otherwise known as ABC, Aik Beng (pictured) began his career as a graphic artist and illustrator and then turned his attention to street photography, capturing images of the everyday to the bizarre of Singapore life.

He has since been hailed as one of Singapore's  foremost street photographers and most popular instagrammers - with a robust following of over 20,000.

Aik Beng is the author of the live 'Singkarpor' series - thousands of photos carefully curated and updated regularly on his website.
Netball Singapore - Mission Foods Nation Cup 2015.jpgNetball Singapore, The Next Big Thing and Clear Channel collaborated and brought together a customised out-of-home campaign to create awareness for the Mission Foods Nations Cup 2015 and garner support for Team Singapore.

Mission Foods Nations Cup is an international netball competition that will be happening at the OCBC Arena, Singapore Sports Hub. The world ranking teams from different continents will play against each other in the final.

Through Clear Channel's FitBuff network, Netball Singapore will be able to reach out to its target audience of sports enthusiasts. The NFC chip and QR code on the Connect platform will also be activated to direct users to the ticketing page when they tap or scan with a smartphone.

The ad visual featured Charmaine Soh "in action" together with 2D creative comprises a larger than life netball pole complete with a net. This campaign is further supported by a customised canopy at Parkway Parade which will be live for until 16th December 2015 and 100 faces of 6-sheet printed posters for 2 weeks.
Sihabutr Xoomsai (1).jpgAdFest has announced Sihabutr Xoomsai, Thailand's award-winning director who is better known in the industry as 'Tenn', as next year's jury president for Film Craft Lotus and New Director Lotus.

Tenn is a director at Triton Film, a Thai production company that was originally founded by renowned Thai photographer / director Sihasak Xoomsai. As jury president for Film Craft Lotus and New Director Lotus at AdFest 2016, Tenn will help to identify the region's best-executed films and top emerging directors.
dentsu.jpgDentsu Inc Tokyo will be merging two of its subsidiaries, Dentsu Young & Rubicam Inc and Wunderman Dentsu Inc with effect from January 1, 2016. The new company is expected to be rebranded Dentsu Young & Rubicam/Wunderman Inc, but this has not yet been finalized.

DY&R is a brand agency that was established in November 1981 as a joint venture between Dentsu Inc. and Young & Rubicam of the United States. WD is a specialist direct marketing agency that was established as a joint venture in March 1985 between Dentsu and Y&R, and has expanded business in the CRM field.
Govind_Pandey.jpgTBWA\Group India has appointed Govind Pandey as chief executive officer, effective January 1, 2016. Pandey (pictured), an advertising veteran with over 25 years in the industry, will lead the agency's advertising business and operations across Mumbai and Delhi. Pandey will report to Philip Brett, TBWA President of Asia.

Vineet Bajpai, who has led the TBWA\India Group as chief executive officer since March 2014, will now be moving to the role of Chairman of Magnon Group. In addition to Bajpai's responsibilities with Magnon, he will pursue an independent business interest, Talentrack, in the m-commerce field.

HOAX.jpgSince Indonesia's 2014 presidential elections, social media has been flooded with hoaxes. Post the election, the hoaxes have become even more common; undermining the public's confidence in politicians and lowering the level of political debate.

The Alliance of Independent Journalist (AJI), an independent association whose mission focuses on media literacy, teamed up with Bates CHI & Partners to solve this problem.

Samsung.jpgCheil India recently released a campaign for the newly launched Samsung Galaxy J series. The campaign establishes the J series as the smartphones that can give you an exceptional 4G experience.
The key features of the product strengths were kept at the core of the messaging developed for this campaign; the J series being the ultimate devise for the 4G network and hence telling the audience that "J hai asli 4G phone".

KFC So Good.jpgThe Call for Entries to The Work 2015 is out and it's FREE to enter.
The deadline is Monday 30 November, 2015

Now in its 13th year, The Work features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region. 

There are three things that differentiate The Work 2015 from traditional award shows:

Clever.buoy-thumb-400x300-172048.jpgFirstly, entries are FREE. Secondly, we are selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show. Thirdly, there are no wasted entry fees - only your accepted work incurs an acceptance fee.

Please note that for the first time this year all entries are to be made online (saving expensive freight and courier costs).

The Work this year also makes the transition to a website, meaning the finished results will be available quicker and have much greater exposure than the previous published annual. It also allows for all digital work, case studies and tvcs to be viewed.

Entries to The Work count in the Campaign Brief Asia Creative Rankings.
James Informal 2 Edit (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is James Daniels, executive creative director, Jack Morton Worldwide, based in Sydney.

Best: Loteria - Night Shift. I am such a sucker for feel good films. This film was beautifully crafted, with a great character as the lead. The animation was beautiful, and the story line was enchanting. What a nice contrast to all the other Lotto commercials where we see what they do with their winnings.
And as much as I like Mog, this spot took top honours. READ MORE...
20x40 slide (800x400).jpgWhen J. Walter Thompson won the creative mandate for Atletico de Kolkata (ATK), the Indian Super League (ISL) team from Kolkata after a multi-agency pitch in June this year, the brief to the agency was to make ATK a true leader - on the pitch and in the minds of its fans.

In order to achieve this objective, the campaign had to forge an emotional bond between those with a Kolkata connect and ATK. The 360 degree campaign planned by J. Walter Thompson Kolkata is doing just that-- galvanize fans and unify them in their support of ATK.
Fuji Xerox (Hong Kong) logo.jpgFuji Xerox Hong Kong Limited has appointed The Hoffman Agency as its public relations agency in Hong Kong. As Fuji Xerox Hong Kong continues to build on its success and create a hassle-free environment for businesses to enhance their operation, The Hoffman Agency will be offering strategic counsel on its communications, spearheading media outreach, and driving stakeholder engagement with the aim to consolidate the brand's leading position in the local market.
Leow Yanling.jpgiris Worldwide looks to strengthen its planning division with the addition of Leow Yanling, who joins from Wunderman Tokyo.

As a Singaporean Planner who has worked in Japan for over two years, Yanling will be a vital part of the iris team to help inspire and bring extraordinary work with her blend of experience and compelling ability to unearth local human insights. At Wunderman, she has worked on brands such as Procter & Gamble as well as United Airlines. In her new role, Yanling will be tasked with developing pioneering innovative and effective strategies for some of the company's key strategic accounts such as Philips and SK‐II, so as to further influence and  connect with the brands' target audiences.

In addition to Yanling, iris Worldwide has also appointed James Honda‐Pinder as Senior Planner last month as the company continues to build a strong planning team comprising of the best global, regional and local talent.
Katherine Khor.jpgGOVT Singapore has hired Katherine Khor as Creative Group Head to bolster its creative department's firepower.

Prior to joining the independent Singaporean creative agency, Khor was Senior Art Director at Young & Rubicam Singapore for 3 years, working on key regional and local accounts for the agency such as Land Rover, M1, Caltex, Republic of Singapore Navy and Cerebos. She has also held stints in Leo Burnett Singapore and McCann Erickson Singapore, where she worked on the likes of UOB, SKII, Gillette, MasterCard, Nescafé, Ferrero and L'Oreal's Maybelline New York. At McCann Erickson, she was part of the team that produced the "Raffles Place Ghost" campaign for GMP, which won multiple awards, of which one of the most notable was the first ever Grand Prix Effie.

Throughout her career, Khor has been awarded at multiple international and local award shows such as Cannes, Spikes, AdFest, LIA and CCA.
Michael Canning_72andSunny (1).jpgAustralia - Multi-awarded Aussie expat Michael Canning has departed Los Angeles - where he has been since July 2014 as ECD of LA hotshop 72andSunny - to return to Australia to take the executive creative director role at M&C Saatchi, Sydney.

A native of Sydney, Canning joins M&C Saatchi Australia after five years in the USA, most recently in Los Angeles as part of the creative leadership at 72andSunny, which Fast Company named in its top 50 most innovative companies of 2015. Prior to 72andSunny, Canning worked with Leo Burnett in New York, focusing on the growth of key business for both Leo Burnett North America and Leo Burnett Worldwide. At Leo Burnett Canning was one of the global network's youngest executive creative directors and member of the Global Product Board.
Titan.jpgTitan has always looked at cultural and social trends with an alternative lens. For this latest communication, Titan relooks at The Man and brings us a man unlike other men. This man knows time. The Titan watch on his wrist being the inspiration. He knows every hour, every minute, every second. He knows what happens in it, what happens around it. In short, he knows. And that makes him...The Titan Man.

BBDO Proximity.jpgGiving back has always been an important part of both BBDO and Proximity's culture and values. Every year they commit time, energy and resources to various organizations, supporting them through pro-bono campaigns, re-branding and hands-on community service.

Previously, they have supported organizations like Habitat for Humanity, but this year, as they celebrated Singapore's Golden Jubilee, they decided to shift the focus back to the community that matters most for both agencies, their home-town, Singapore.
Hibino.jpgDentsu Aegis Network has appointed Takaki Hibino as CEO Dentsu Brand Agency and Dentsu media Asia Pacific (ex Japan), effective January 2016. Hibino's remit will be to drive growth in both creative and media agencies, and will re-locate to Singapore to take on the leadership role.

Hibino (piciitured) joined Dentsu Inc. in 1983 and spent his 32 year career in account management looking after global brands such as Coca-Cola, McDonalds and Shiseido. He was appointed Executive Officer of Dentsu Inc. in 2014 - in charge of marketing, PR and strategic planning, as well as global business, continuing his strong international client relationships.

Nick Waters, CEO Dentsu Aegis Network Asia Pacific said, "I'm delighted that Hibino-san will join us next year to take Dentsu's great strength in creativity and technology to the next level and drive Dentsu media's growth in content and sports capabilities. He brings with him a wealth of international knowledge and experience and I'm confident he will be able to develop the two agency businesses further across the region."
Rahul Nangia, NCD - L&K Saatchi & Saatchi.jpgL&K Saatchi & Saatchi India has widened its creative leadership and elevated Rahul Nangia to the position of Joint National Creative Director, alongside Charles Victor.

Nangia has been credited with the creation of the iconic 'Hum Mein Hain Hero 'for the launch of Hero MotoCorp that helped the brand catapult from being Hero Honda.

He has been in the forefront of driving highly effective and memorable campaigns for L&K Saatchi & Saatchi which has now sharpened it's focus on establishing creative leadership and to live up to its global iconic reputation.

Nangia joined Law & Kenneth 7 years ago and has played a pivotal role in some of its highly acclaimed work especially Jockey, Thomas Cook, VIP Skybags and of late, the creation of
Brenda Wei - Proximity Taiwan.jpgProximity Taiwan has appointed Brenda Wei as Digital Director, reporting to Eddy Fu, CEO BBDO and Proximity Taiwan.

Wei has over 10 years experience in digital marketing, having previously worked for companies including Yahoo!, eSobi, eBay, cacaFly and Asus Digital International. She holds an MBA from the University of Leeds and is a prominent digital marketing leader in Taiwan.

Highlights in her career include the recent successful launch of ZenFone's ADI- ASUS STORE e-commerce platform.
Fu commented on her appointment, "Brenda has an impressive track record and brings a new dimension to Proximity Taiwan. We are delighted that she's joining our team".

Wei (pictured) added "I can't wait to start working with Proximity Taiwan. The network has an excellent reputation and I am excited to see the fusion of great creative ideas with the latest cutting-edge technology. Digital is at the heart of everything for consumers. It's an exciting world for digital marketers right now."
Delicia Tan.jpgEdelman, a leading global communications marketing firm, today announced that Delicia Tan has been appointed senior director and lead client strategist for major client engagements in Singapore. A communications veteran with specialist skills in Corporate Reputation Management and Crisis, Tan (pictured) has spent a decade with Edelman and returns to Singapore following a two-year stint at Edelman China. Tan's remit will include enhancing Edelman's crisis, media and executive coaching trainings.
"As a senior client strategist for key regional and global clients based in Singapore, Delicia will partner with the practice and sector leadership teams to help bring to life Edelman's communications marketing vision," said Amanda Goh, CEO of Edelman Singapore. "With a focus on integration across marketing disciplines and new technology, she will take the lead on full activation of key client work - including experiential marketing - and embed the firm's specialty offerings - including Edelman's intellectual property - across our sectors and practices."
Drouin & Wang.jpgSaatchi & Saatchi Greater China has announced an infusion of digital and e-commerce talent on an unprecedented scale in China, bringing a team of 48 top digital and e-commerce experts headed by Cyril Drouin and Christine Wang.

Drouin (pictured left) joins Saatchi & Saatchi as Chief E-Commerce Officer of Greater China, taking charge of developing e-commerce strategy; Wang (right) has been appointed General Manager of E-Commerce for Greater China, where she will manage e-commerce business operations. The rest of the incoming team have been assigned vital roles to further upgrade the agency's capabilities in digital, e-commerce, mobile marketing, and digital activation. Drouin and Wang, who report directly to Saatchi & Saatchi Greater China CEO Michael Lee, and the entire team are now based in the Saatchi & Saatchi Shanghai office.
Tata Sampann.jpgTata Sampann, part of Tata Chemicals Ltd, has launched an integrated campaign to promote its newly introduced spices amongst the Indian homemakers. With an aim to penetrate the Indian spices market, the company has partnered Leo Burnett India to create an integrated communication that will run across TV, print, digital and retail platforms. The campaign highlights the brand's promise of bringing the most pure and authentic masala to its consumers.

VIEW THE SPOT (in Hindi)
ADFEST 2016 FABULOUS FOUR SCRIPT SUBMISSIONS (1).jpgAdFest is once again looking to unearth the region's top emerging directors as part of its 'Fabulous Four' program, which supports new and emerging directors by putting their work in front of the world's most influential production executives and agency producers. The deadline for script submissions is Friday 1st January 2016.

Directors and assistant directors based in Asia and the Pacific (including Australia, New Zealand and the Middle East) are now invited to submit five-minute film scripts inspired by the theme 'Creative Intelligence', which is also the theme of AdFest 2016.

For more information on eligibility and script submission, click here.
Screen Shot 2015-11-20 at 10.55.01 am.jpgToyota in New Zealand has released a series of outtakes via the 'actors' in their new, highly anticipated campaign for Hilux via Saatchi & Saatchi New Zealand.
People can meet the new characters on Toyota's Facebook page over the coming week here. More to come next Friday when the full campaign will be revealed.

Yum & Wong.jpgKitty-Lun-LOWE.jpgKitty Lun, current Chairman and CEO will be leaving Lowe China, and returning to Hong Kong to pursue other business endeavors. Lun (pictured bottom left) has been with Lowe for 9 years  is one of the most awarded and respected advertising professionals in Greater China and leaves behind a great legacy.

In January Lun will be taking up a plum role with Facebook in Asia.

The move leads to senior leadership changes within the Lowe China operation - including the promotion of Fanny Yum, currently MD, to the position of CEO, Lowe China, and the appointment of Eddie Wong as Chief Creative Officer, Lowe China.
In her new role, Yum (pictured top left) will relocate to Shanghai and be responsible for managing the Lowe operations across China - Shanghai, Beijing and Hong Kong. Yum has been with Lowe China for more than five years and this promotion recognises the strength and value of her contribution over this time, leading a string of important local and international accounts. Prior to joining Lowe, Yum gained extensive experience at DraftFCB Beijing, McCann Erickson Beijing, BBDO Shanghai and Bates Beijing, and has a successful track record serving many multinational blue chip clients including Motorola, Pepsi, FedEx, Nestle, China Mobile and Visa.
HERO.jpgTo launch Mercedes-Benz's new SUV, the Mercedes-Benz GLC SUV, BBDO Beijing has developed a touching campaign redefining the 'hero' to demonstrate the GLC as an innovative and pioneering mid-size luxury SUV.

The campaign's core message is 'built for the hero in you', and targets the 'upgrader' - consumers who are driven by growing personal responsibility across different life situations.


BBDO India elevates Rajesh Sikroria to president

Rajesh Sikroria BBDO India.jpgBBDO India has promoted Rajesh Sikroria, formally EVP BBDO India, to President BBDO India, effective immediately.

One of the founding members of BBDO India, Sikroria (pictured) started his BBDO journey as the Indian Agency's first employee, with just one brand, Pepsico's 7UP. Today he manages the operations for 15 clients across two offices in Delhi and Mumbai as well as client engagement out of Kolkata.

Working alongside Josy Paul, BBDO India Chairman and CCO, and Ajai Jhala, BBDO India CEO, Sikroria has been part of the core team that has helped shape BBDO India's philosophy of 'Create Acts and not Ads.' This work has won some of the most prestigious international creative and effectiveness awards, including the inaugural Cannes Black Lion for Effectiveness (2011) and the inaugural Cannes Glass Lion (2015) for work promoting gender equality.
High School Girl.jpgIn the 2015 Epica Awards there were Grand Prix winners from Japan, the Netherlands, the United Kingdom and Austria. In the Film category Watts of Tokyo  picked up a Grand Prix for Shiseido's "High School Girl?".

The Film grand prix by Watts of Tokyo for Japanese cosmetics brand Shiseido proves that anyone can be pretty with the right make-up. It opens with a classroom full of pretty girls and then spools back in time to reveal that they are actually boys, magically transformed by the power of Shiseido products. The film's twist delivers a surprise the first time around, and repays repeated viewing with its layers of detail and superb direction.
concert_of_wind[2].jpgShenzhen is one of the fastest growing cities in the world: an electronic city that witnesses numerous technological miracles every day and night. The new Ping An Finance Center in Shenzhen is one of the tallest buildings in China and in the world.

Saatchi & Saatchi South China conceived a unique wind installation for PAFC. To mark the occasion of the global opening day of the PAFC Wind Installation Project at the Ping An Finance Center - a new landmark 600-meter high building of global importance in Shenzhen - Saatchi & Saatchi South China orchestrated a unique 'Concert of the Wind'.

Popcorn.jpgEvery woman deals with sexual harassment in varying degrees in her day to day life. A survey by Breakthrough showed that 90 percent of women and girls have experienced sexual harassment once in their lifetime. For the most part, young boys and men are unaware of what actually constitutes sexual harassment. Many of their actions that are 'fun' to them can actually be categorised as harassment. Worse still, their actions are justified by friends, family and community with a dismissive statement - "boys will be boys". This attitude had to change, if we had to root out this evil from Indian society.

TriptiBW.jpgKellogg's has appointed VML Singapore as its APAC regional digital agency for leading snacks brand Pringles. As Digital AOR, VML will lead pan-regional digital marketing and creative strategy, and be responsible for customized local activation within individual markets.  

With over 200 million active social media users and 744 million mobile connections, it is clear that this is the channel of choice to reach the South East Asian consumer. Especially the young and socially influential segments. For a snacking brand, building share of mind with this audience means being present and participating in the digital conversations, around entertainment and occasions these consumers are participating in.

Tripti Lochan, CEO VML Singapore (pictured) said "The teams at VML are very excited at the opportunity to work with such an iconic snack brand as Pringles and with the Kellogg's team in the region. Together, we are collaborating on a strategy that views the brand holistically, but has the flexibility to accommodate the nuances of our key markets.  We can't wait to launch the first campaign!"

Top spot: A Christmas calamity at Sainsbury's

Mog_Sainsbury.jpgPresenting the new Sainsbury's Christmas Advert. Mog sets off a chain of unfortunate events which almost ruin Christmas for the Thomas family. Can she pull it all back to save the day? This year, we worked in partnership with HarperCollins Children's Books and world renowned author and illustrator Judith Kerr to create a Christmas story based on her much loved character Mog. We hope that families will come together this Christmas to enjoy this very special story #ChristmasIsForSharing. Agency: AMV BBDO, London.

Nick Kyrgios Image.jpgTennis superstar Nick Kyrgios is starring in a newly-launched travel series 'Game, Set, KL' for Malaysia Airlines and Tourism Malaysia.

The series gives viewers a rare insight into how the 30th ranked world tennis pro spends his time while in Malaysia's bustling hub, Kuala Lumpur.


One Show third quarter deadline this Mon, Nov 30

OS-CFE-Q3.jpgThere are only a few days left to enter The One Show's third quarter with the entry deadline coming up this Monday, November 30, 2015.

The One Show is now accepting entries quarterly, which means great advantages for agencies wanting to enter their work now.

0edace0.jpgHaving cemented its spot as one of Australia's leading sport and entertainment agencies Gemba's remit with existing clients continues to extend around the Asia Pacific region with active projects in nine markets with three multi-national brands.

These markets include China and India, two of the fastest growing sport and entertainment markets in the world.

A key component of its Asia amplification is Gemba's appointment of former adidas Asia-Pacific head Christophe Bezu (left) to its board.
Campari.jpgIn a series of films via Mori Inc/Lernert & Sander Japan for Campari a woman is faced with a puzzling situation, how to drink a Campari that is turned upside down. Each spot offers a quirky solution on how to turn the upside-down-glass back into its drinking position. Without dropping a single drop of Campari.

Black 90x35cm-2 - beatles.jpgBates CHI & Partners Jakarta has launched a print and outdoor campaign for harman/kardon noise cancelling headphones. Targetted at audiophiles, it takes a playful approach to dramatise the core product benefit.

Lagging kills thousands in print via BBDO Taiwan

Again.jpgFrom BBDO Taiwan a big picture for BenQ. BenQ RL Series console gaming monitors are packed with the exclusive Lag Killer technology providing zero-lag real time response to the players.

Credits - Executive Creative Director: Martin Tsai. Creative Director: Tom Huang. Art Director: Michelle Huang Nilson Tung. Copywriter: Arthur Lo. Agency Producer: BBDO. Illustrator: kyo.
Screen Shot 2015-11-19 at 7.30.07 am.jpgAustralia: Today, Under Armour has unveiled its 'Rule Yourself' marketing campaign via Droga5 New York in Australia, which defines the brand's vision for training as a lifestyle.

The 60-second "Anthem" spot and a series of shorter films showcase the self-discipline of NBA MVP Stephen Curry, American Ballet Theatre principal dancer Misty Copeland, the world's number one golfer Jordan Spieth, and NFL MVP and Super Bowl champion Tom Brady, to raise the bar on what it means to be successful in training.





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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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