At tonight's Singapore Creative Circle Awards DDB Singapore topped the Gong Show's medal tally to emerge overall champions. DDB Singapore emerged victorious as the Agency of the Year on the ranking table with a haul of 9 Silvers, 9 Bronzes and 4 Finalists awards. The award honours the agency that tops the overall results at CCA 2010, excluding the Craft categories.

Bose_Dog.jpgpenguin_landmarks.jpgThe CCA's returned as a show in Singapore after a year-long hiatus caused by last year's global financial crises.

Two of DDB Singapore's strongest performers were the "Construction/Noisy Dog/Crying Kid" campaign for BOSE and the "Rough Guides" campaign for Penguin Books Singapore (see left and below for full campaign). These campaigns picked up 9 Silvers and 7 Bronzes, with the latter also winning 1 Gold and 3 Silvers in the Print Craft - Art Direction category.

Y&R Singapore won big for The Mint Museum of Toys' "Tin Toys" and "Dolls" campaigns, with a haul of medals that included 4 Gold under Print and Print Craft categories.

A stand-out in the Television & Cinema category is the "Funeral" television commercial by Leo Burnett Singapore which garnered a total of 3 Golds, with 1 under TVC Craft - Direction.
Cry_Fancy drinks-web.jpgThis Sunday night Australia's most popular beer, VB, will premiere the first television commercial from its latest marketing campaign entitled 'Real', via agency Droga5 Sydney.

The campaign will feature a number of executions including two television commercials.

'Cry', directed by Revolver's Steve Rogers, is the first TVC to hit television screens, airing nationally on Sunday evening. This will be accompanied by outdoor, print and digital advertising across the country. The second TVC, 'Slide', will follow later in the year, launching during the cricket.

VIEW THE SPOT

BBH launch Ninja attack on Singapore's media

Picture 4.pngBBH Asia Pacific is the ad agency behind the controversial campaign for tomorrow night's Singapore Media Awards held by the 4A's at the Shangri-La. (The Association of the Accredited Advertising Agencies in Singapore). BBH took on the task as a pro bono project as they felt strongly that a thought-provoking campaign was needed to get people to take notice of such an important Award show that showcases and raises the bar for the proper use of media space in Singapore.

BBH convinced the 4A's to embrace their idea of challenging media owners to ask themselves - Are you using the power of media well?

Have you got your priorities right?

BreastCancer1.jpgThis print campaign from DDB Singapore highlights how women can sometimes be obsessed about unimportant things.

Credits - ECD: Joji Jacob. CD: Thomas Yang. Art Director: Andrea Kuo. Copywriter: Khairul Mondzi. Retoucher: Agnes Teo. Photographer: Allan Ng. Illustrator: Andy Yang Soo Kit.

The romantic Bollywood squirrels

Kitkat.jpgIn this TVC from JWT Delhi a young man takes a break to have a Kit Kat when he notices a squirrel serenading a female squirrel Bollywood style.

View the spot

Credits - ECD: Anuja Chauhan. Copywriter: Anuja Chauhan. Producer: Robin. Agency Producer: Suprotim Day. Director: Shyam Madiraju. Production Company: Gobsmack! Post Production: Radium LA

JWT Singapore appoints Lydia Daly as Planner

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Lydia Daly has joined JWT Singapore as Planner, Daly will report to agency Managing Director Angus Fraser with a direct line to Pete Heskett, Regional Planning Director, JWT South East Asia.

Daly joins from 180\RIOT, the digital arm of 180 Amsterdam, where she was Senior Digital Strategist handling the Adidas Sports Performance digital accounts. In addition to building online content strategies and developing the client's many successful digital initiatives, Daly was the first member onboard the Strategy team, and therefore integral to the development of the RIOT planning and briefing processes.

Management reshuffle for EuroRSCG Malaysia

Andrew Lee 2010.jpgEuro RSCG has made some management changes to their Malaysian office. The changes include Andrew Crombie as CEO of Singapore & Malaysia, Andrew Lee being promoted to Managing Director, Malaysia and Lee Kien Choy stepping up as Global Brands Director, Southeast Asia.

Matthew Fanshawe, Managing Director, Euro RSCG Asia Pacific said the aim was to allow increased focus on core clients and new business development for aggressive domestic and cross-border growth. "Increasingly we are seeing important growth opportunities between Singapore and Malaysia and strategically it makes sense for us to empower these markets to generate cross-border growth that we can then leverage throughout Southeast Asia. Realigning our management structure in KL is our way of getting battle ready, as we prepare to pursue aggressive growth targets," said Fanshawe.
Best Ads Logo copy.jpgRichard_Gorodecky-NEW-web.jpgThe Bestads Top 6 Commercials/Print/Outdoor/Interactive of the week in the world is now ready to view, reviewed by Richard Gorodecky (pictured), executive creative director of Amsterdam Worldwide. Richard's favourite in TV this week is Morning Fresh 'Dirty Fireman' via DDB Group, Melbourne. His favourite in Outdoor is the GNC Burn 60 Burn Bag via DDB DM9JaymeSyfu, Manila.

Screen shot 2010-05-24 at 6.56.51 PM.pngUpgrade to BestadsPRO to view all archives back to 2003 and download any video for less than $3 per month. Join the world's best creative ad site with 85,770+ members worldwide which you can contact directly within the site. Access the very best TV, Print, Outdoor, Ambient, Radio, Integrated and Interactive in the world each week. Access the Bestads Rankings. And as a member you receive your own YourSpace page (with 500meg of space) to upload your CV and best work.
YoungStars1.jpgAdStarsAward5.jpgMany years ago The Campaign Palace Sydney created a great agency t-shirt and the slogan printed on the front still sticks in my memory. For those not aware of The Campaign Palace's unrivaled creative reputation at the time - just think of Saatchi & Saatchi Singapore's three year dream run when Dave Droga and Craig Davis was there.

Anyway, the t-shirt said: "Do great ads and have a laugh"

It just about sums up what every creative should strive for.

Unfortunately, I've never been qualified to try the first part of this slogan, but I am reasonably experienced at the second. So if you want to see some great ads and have a laugh, next year get on a plane to the AdStars Festival in Busan, Korea. And if you are ever fortunate to be invited to judge do not hesitate to accept.

While at AdStars this year I saw some great work, listened to some great presentations and had some great fun.
Screen shot 2010-08-31 at 1.34.09 PM.pngScreen shot 2010-08-31 at 1.42.54 PM.pngEvery stop, every speech from JFK's campaign from 50 years ago is being rebroadcast as it happened 50 years ago in this print campaign for the JFK Presidential Library via The Martin Agency, Richmond.

Readers can access the campaign via their smart phone and QR reader or follow on Twitter.com/kennedy1960

VIEW THE JFK 1 AD
VIEW THE JFK 2 AD
VIEW THE JFK 3 AD
Ian-Training.jpgIan-Ear.jpgIan's journey takes an interesting turn this week as he continues to ready himself for AWARD.

Following on from last week's episode, 'Dance Class', this week Ian's physical form is tweaked with the help of a personal trainer as well as a visit to a Bondi pharmacy.

Is your work ready for AWARD? Entries close September 29. iansgettingready.com

BBDO named YoungGuns Network of the Decade

Screen shot 2010-08-31 at 9.59.36 AM.pngCB Exclusive - BBDO has topped the YoungGuns Top 10 rankings of the most Awarded Networks of the past decade, making it the number one network in the world for emerging and young creatives.
The Top 10 Networks ranking identifies the global marketing groups that have produced the most awarded creative talent in the 10 years since the YoungGuns were founded.

BBDO has been consistently awarded over the nine years of YoungGuns, with 148 Bullets or finalist positions won. BBDO has been awarded Network of the Year and Agency of the Year multiple times since the YoungGuns were founded, with BBDO agencies from 14 countries awarded to date.

LongXi Awards announces 2010 Judges

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The LongXi Awards (dedicated to promoting Chinese language advertising creative ideas around the world) has announced its 2010 awards judging panel with Mr Yang Yeo, Chief Creative Officer, JWT Shanghai as Judging President, working with judges Natalie Lam from OgvilyOne Shanghai, Alfred Wong from Leo Burnett Hong Kong, Jody Xiong from DDB Shanghai, Arthur Louis Tsang from BBDO Guangzhou, Jacqueline Ye from Publicis Shanghai, Endy Fung from Razor Fish Hong Kong, Hei Yiyang from SenseTeam Shenzheng and Mark Chang from Dentsu Taiwan.

Don't allow the mosquito to breed

dengue.jpgSaatchi & Saatchi Colombo placed "wreaths" at strategic locations to highlight the fact that breeding dengue fever through poorly disposed of garbage leads to death.

Credits - CD: Asanka Illumperuma. Associate CD/Art Director: Jagath Rathna Kumara. Copywriters: Jagath Rathna Kumara, Farzad Mohideen.


Seven Golds awarded at AdStars Festival

Orcon.PNGThe Ad Stars Advertising Festival this year attracted 5,437 entries from 41 countries worldwide, an increase of 67% on last year. The three day festival is only in it's third year and is firmly establishing itself through a creditable tough judging system and a series of speeches and presentations that are focused on inspiring the young Korean industry to improve standards and succeed on an international stage.

This year's panel of 22 judges was lead by Ogilvy & Mather Asia Pacific's Regional ECD Eugene Cheong. His brief to the jury was to be tough but fair. Cheong wanted every level of award given to carry value. As such even Merit winners at Ad Stars can feel proud of that achievement. In total just 7 Gold Stars were awarded.

Film Gold went to Publicis Mojo Melbourne for Boags Beer "Pure Water".

Picture 8.pngThe Outdoor jury awarded two Gold awards - Republic of Chicken "Fire Scooter" (left) by McCann Erickson India and Singha Soda "Fizzy Billboard" from JEH United Bangkok.

The Press jury also awarded two Golds - Asahi Newspaper "Mirror" (below left) by Dentsu Inc Kansai, Japan and Midea Security Cameras "Antique" (below right) via Ogilvy & Mather Shanghai.

Heineken launches 'Radio Heineken'

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Beer brand Heineken launched its own radio station 'Radio Heineken', designed by creative agency iris, at the Gilles Peterson's Worldwide Festival Sessions, Zouk Edition 2010 at Singapore clubbing venue, Zouk at the weekend. The unique piece of activity was created to amplify the brand's sponsorship of the festival, in an exclusive partnership with radio station Lush 99.5fm.

Radio Heineken broadcast live from the two-day dance festival from inside a structure created specifically for the event, the Radio Heineken mobile studio, which was shaped in the style of a giant retro radio. Lush DJ Chris Ho interviewed festival founder Gilles Peterson and other performers each night, as well as playing exclusive tracks from other event artists. Heineken Green Room Sound Council members also spun tracks on Lush in the days running up to the event.

AdStarsPresentation2.jpgAdStarsPresentation.jpgNew Zealand based agency Special Group and the New York agency Casanova Pendrill picked up US$10,000 cash each last night at the AdStars gala awards ceremony, held in Busan, Korea. Both agencies were behind AdStars' two Grand Prix winners - Orcon Broadband "Orcon + Iggy Pop" and "Dirty Water" for the Tap Project.

Despite offering faster broadband and superior customer service, Orcon was relatively unknown in a New Zealand market dominated by the huge corporates. Orcon actually used its broadband to enable a world-first technical feat - connecting nine Kiwis from their homes across New Zealand to Iggy's studio in Miami, and re-recording the classic track 'The Passenger'.

This award follows the campaigns stunning success at Cannes, where it took home both a Gold Lion and the Direct Grand Prix, and at the New Zealand Axis award where it won Best in Show and took home the most Gold Axis in the competitions 30 history.

Ad Stars: Locus host opening night party

Lucus.jpgAd Stars in Busan shifted into overdrive last night with the opening gala dinner followed by a big party hosted by one of Korea's top post production companies, Locus. The venue for the party was rather cool - the showroom of the Busan BMW dealership. It was a great night enjoyed by all the AdStar international judges and VIP delegates.

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The International Advertising Festival, organisers of Cannes Lions and Haymarket Media have announced an in principal agreement to extend the JV, which runs Spikes Asia to include the Asian Marketing Effectiveness Festival (AME).

The existing joint venture, Spikes Asia Advertising Festival, intend to build the AME event into the region's largest forum for marketing effectiveness. The Asian Marketing Effectiveness Festival will take place on 30-31 March 2011, in Shanghai, a world-class destination with the capacity to grow the event. It will be the region's must attend effectiveness event, attracting senior marketers, heads of media, creative, marketing and digital agencies, brand pioneers, consumer and customer insight professionals, media owners, and journalists from the region and globally.

Dentsu create Design Ninja Project

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Dentsu Inc Japan have announced the establishment of the "Dentsu Design Ninja" project team of art directors within the Creative Division of Dentsu Inc, Kansai. This team will provide client solutions that leverage the design capabilities cultivated from the unique creative style that is based on the irreverent humor and down-to-earth approach of the people of Kansai (western Japan).

Recent trends such as the boom in laid-back mascot characters, the increase in business opportunities attributable to a product's design capabilities and in-store visual merchandising have been attracting attention. Art direction and design capabilities have recently been playing increasingly important roles in the marketing and communications solutions that are proposed to clients.

The skinny bag

BAG_BOARD1.jpgTo illustrate the slimming benefits of GNC Burn 60, DDB Dm9JaymeSyfu Manila created a complimentary bag to give away with every bottle purchased.

Credits - ECDs: Merlee Jayme, Eugene Demata. Creative: Allan Montayre. Assoc. CD/Art Director: Gogie Sinson. Copywriter: Biba Cabuquit. Photographer: Mark Nicdao.

No high GI for these princesses

Soy.jpgLuscious Director Tina Ball directed this Dentsu Indonesia TVC for Soy Joy by placing a princesses in an ordinary office environment.

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For the third year in a row, BBDO Guerrero/Proximity Philippines has dominated the Internet & Mobile Marketing Association of The Philippines (IMMAP) annual Boomerang Awards. This latest result also makes the company the most successful in the three-year history of the competition.

The agency took the lion's share of the honors at the show including the only Gold Award and the first 'Best of Show' ever awarded by IMMAP for its Lola Techie campaign for Bayan Telecommunications. The agency also received multiple recognition for its campaigns for Pepsi and Johnson & Johnson.

Creaky bank deposit

Joint pain causes people to be burdened by their own bodies and normal tasks are made more difficult due to arthritis. DDB DM9JaymeSyfu, Manila created this Pharex Naproxen Sodium radio spot to answer this painful problem


Credits - ECDs: Merlee Jayme, Eugene Demata. Assoc. CD: Gogie Sinson. Copywriter: Biba Cabuquit. Agency Producers: Tanya Blay, Butch Tayao. Music & Sound Production: Paolo Escanillas, Stein Baybay. Production Company: Soundesign. Account Manager: Fin Neric. 

Guerrero to head AME Awards Jury

David Guerrero.jpgDavid Guerrero is to be the Grandjury President of the AME Awards for Advertising Marketing Effectiveness. Guerrero is Chairman and CCO of BBDO Guerrero/Proximity Philippines as Grandjury President. 

Other AME Grandjury members are: 
Merlee Jayme, Chairman and CCO, DM9JaymeSyfu, Philippines
Filippo dell'Osso, International Planning Director, TBWA, France 
Michael Trautmann, Founder, Owner, Kemptertrautmann, Germany 
Esteban Lorenzut, Executive Creative Director, CP Proximity, Argentina 
Sarah Dexter, Managing Director, LoweBull, South Africa 
Glen Lomas, CEO, DDB, South Africa 
Derek Robson, Managing Partner, Goodby, Silverstein & Partners, USA 
Mark Stewart, VP Global Media Services, Kraft Foods, USA 

The AME Awards, for Advertising Marketing Effectiveness has extended its Final Deadline to September 30th, 2010. Enter at Ameawards.com
Nack-Hoi Kim, President & CEO, Cheil Worldwide.jpgFor the second year, Spikes Asia has teamed up with Cheil Worldwide to form a dedicated Academy for 15 students from across Asia Pacific offering a unique educational programme during the regional annual advertising and communications festival.

Guided by their own tutor, Noor Azhar Mohamed, lecturer in Creative Media Design at Singapore Polytechnic, the students will benefit from the various festival activities, which include a world-class seminar programme, engaging workshops, interactive kiosks and screenings of all the competing work and shortlist exhibitions. To further enhance their learning experience, the students will also enjoy their own unique master-classes and tutorials given by top international industry figures. The Academy's activities will culminate in a graduation ceremony.

Commenting on their Spikes Academy sponsorship, Nack-Hoi Kim (pictured), president and CEO of Cheil Worldwide said, "We are very happy to once again be involved in the Spikes Asia Academy. We are committed to the development and nurture of young talent in the region, and as such, Spikes Asia is a great opportunity for the future of our industry to be involved in."
barrylow.jpgGlobal creative agency Iris has recruited one of Asia's leading creative talents Barry Low to be creative director of its China operation. Low, who left his last role as senior creative director at DDB China in June, joins iris' Beijing office, where he will report in to iris' creative director for the Asia Pacific region, Grant Hunter.

He brings 25 years' experience in a range of directorial creative roles gained at a range of the industry's leading agencies including DDB, Ogilvy & Mather, Grey, Wunderman and Leo Burnett.

Low will be charged with overseeing all of the agency's creative output for its China operation, which has offices in Beijing and Shanghai. He will be responsible for building iris' creative profile in the region through the execution of integrated campaigns spanning above and below the line for iris' clients, which include Sony Ericsson.

Ad Stars: Eating, judging, eating... eating

41075_428749927018_566242018_5605559_7239196_n.jpgThe second full day of judging has just concluded in Busan, Korea. The winners of all categories have now been decided and although only a handful have golds have been awarded, they are all for great work. In addition the two Grand Prix awards are both very deserving of the US$10,000 cash bonus that each comes with.

The hospitality extended by Ad Stars to the judging panel is also deserving of a Grand Prix - so far it's been two days of hard work and two nights of great Korean food and nightlife.

The Ad Stars festival kicks off tomorrow and culminates with the Saturday night awards presentation.

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Business space for free

Startup.jpgTBWA Singapore created an integrated campaign to shift Martell VSOP from a brand that showcases success to a brand that enables success. They challenged Singapore to come up with a business idea good enough to fill The Space. The winner received The Space rent-free for six months to grow their new business.

New digital leadership for Leo Burnett/Arc

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Leo Burnett and Arc announced today, the appointment of Neil Hudspeth to Digital Director, Asia Pacific. To be based in Singapore, Hudspeth will helm Leo Burnett and Arc's digital practice across the region including Japan and Australia with a focus on digital business development as well as growth through acquisitions.

Hudspeth joins Leo Burnett from Hewlett-Packard (HP) where he was the head of digital and brand strategy, Asia Pacific and Japan.
Best Ads Logo copy.jpg EWAN-PATTERSON-DDB-CHICAGO-web.jpg The Bestads Top 6 Commercials/Print/Outdoor/Interactive of the week in the world is now ready to view, reviewed by Ewan Paterson (pictured), chief creative officer of DDB Chicago. Ewan's favourite in TV this week is Carlton Draught 'Slow Mo' via Clemenger BBDO, Melbourne. His favourite in Outdoor is Levi's 'Stitch' via Saatchi & Saatchi, Colombo.

Screen shot 2010-05-24 at 6.56.51 PM.pngUpgrade to BestadsPRO to view all archives back to 2003 and download any video @ only $30 per year. Join the world's best creative ad site with 85,470+ members worldwide which you can contact directly within the site. Access the very best TV, Print, Outdoor, Ambient, Radio, Integrated and Interactive in the world each week. Access the Bestads Rankings. And as a member you receive your own YourSpace page (with 500meg of space) to upload your CV and best work.
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Leo Burnett Group have announced the appointment of Hilda Sadang to Strategic Planning Director, Malaysia. In her new role, Sadang will report directly to Tan Kien Eng, CEO, Leo Burnett Group Singapore and Malaysia.

With diverse regional experience working across Singapore, Hong Kong and China where she spent close to ten years living in Shanghai and Beijing, Sadang began her advertising career as a suit at D'arcy Singapore working on P&G. She was subsequently transferred to Hong Kong to work on the same account.

DDB Japan hires Director of Behaviour Planning

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DDB Group Asia Pacific has announced the appointment of Johan Ostlund as Director of Behaviour Planning in Japan. A newly created role, Johan's appointment comes on the back of DDB Group Japan's growing international business which includes Lipton, Volkswagen, McDonald's, and Nikon. 

Takashi Takeda (TT), President & CEO of DDB Group Japan said, "Johan comes to Japan with extensive experience and knowledge on multinational business. He has also worked with DDB in four markets so he brings an international flair ingrained in DDB culture."

As director of behavior planning, Johan is responsible for strategic planning and brand strategy for DDB Group Japan's international clients -- identifying opportunities to communicate and connect within a Japanese context.

Tomorrow Awards deadline: Tuesday August 31

Screen shot 2010-08-25 at 12.41.37 PM.pngThe deadline for the Summer round of the Tomorrow Awards, the quarterly global advertising awards show dedicated to discovering, showcasing and awarding advertising creativity that pushes new boundaries, is this Tuesday August 31.

The award organisers have added Nick Barham, ECD at W+K Shanghai and Gavin Gordon-Rogers, ECD at Agency Republic and one of the Spring 2010 winners to the Monster Judges line-up, which includes Tony Granger (pictured), worldwide CD of Y&R. For entry information and submission details please visit: www.tomorrowawards.com

Wieden + Kennedy takes out Emmy for Old Spice

Screen shot 2010-08-25 at 8.15.16 AM.pngAfter taking out the Film Grand Prix at Cannes, it should come as no surprise that Wieden+Kennedy, Portland has won the Emmy for Outstanding Commercial at the Creative Arts Primetime Emmy Awards for its Old Spice 'The Man Your Man Could Smell Like' spotl.

In fact, the agency earned three of six nominations for Outstanding Commercial at this year's event, with Nike 'Human Chain' and Coca-Cola 'Finals' in contention. And it's the second win in a row for W+K - last year the agency won the Emmy for Coke 'Heist'.

Says Jason Bagley and Eric Baldwin, W+K creative directors for Old Spice: "Winning an Emmy is a surreal experience. It's such a great honor to be recognized by the entertainment industry and encourages our desire to create work that not only sells products, but entertains people. We're very honored to have been one of the three Wieden+Kennedy spots nominated. Owning half of the six nominations is a testament to the amazing creativity happening inside the walls of our office, and the talented people and clients we get to work with."
Picture 1046.pngFIRST-EVER AD CLUB ALL ACCESS AUCTION TO FEATURE BIGGEST NAMES IN AMERICAN ADVERTISING AND MARKETING FOR BID
-- Unique, online auction provides up-close, personal access and cool "New York Experiences" to support club foundation --

New York  - The ADVERTISING Club is announcing its first-time, online auction open to the industry that provides one-on-one access to some of the biggest names in advertising and marketing. The AD Club All Access Auction will offer 29 exciting "New York experiences" with high profile, star executives from the agency, media and corporate worlds to underscore its mission of making connections, learning from the pros and "giving back." Proceeds of the auction will go to the Club's Foundation, which funds educational initiatives, scholarships and mentoring programs for students looking to enter the business.
DANCE-CLASS.jpgAWARD's Call for Entries campaign continues, with the next instalment of Ian's progress online here.

During the lead up to the event, Ian's preparations will be shared via regular episodes viewable on the site. In this episode, 'Dance Class', we follow Ian's efforts to tweak and craft himself to perfection in his bid to be ready for AWARD show. The call for entries Early Bird Special closes this Thursday, 26th August.

Ad Stars Day 1: The welcome for the judges

Adstars11.jpgAd Stars is only in it's third year and already the Busan, Korea-based ad festival is building a great reputation. Today the full judging panel arrived to a beautiful sunny day, with a beach side lunch and a warm welcome reception overlooking the best beach in Korea. Ad Stars judging, lead by O&M Asia's Eugene Cheong commences tomorrow...

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Give him some independence

LittleSTARS.jpgBates 141 Calcutta has created this print ad to encourage support of the Little Stars School, Kolkata.

Credits - Regional ECD: Sonai Dabrai. ECD: Arjun Mukherjee. Art Director: Diptanshu Roy. Copywriter: Arjun Mukherjee. Photographers: Diptanshu Roy, Sheikh Gousuddin. 

A very speedy delivery from O&M Jakarta

UPS Stairs.jpgOgilvy & Mather Jakarta have created this ambient campaign for UPS Express Delivery by visualising "speed" in the form of art installations placed around the city in public places.

Credits - CDs: Gary Caulfield, Millaty Ismail, Alfa Aphrodita. Copywriters: Gary Caulfield, Stevie Sulaiman. Art Directors: Nicholas Kosasih, Alfa Aphrodita. Photographers: Handri Karya, Heru Suryoke. Prop Maser: Aldo Khalid. 

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