Lowe China wins top Press gong for 'Human Traffic Signs' at Cristal Fe…
Bestads Six of the Best reviewed by Peter van Leeuwen, ETCETERA/DDB Am…
Ogilvy & Mather Japan helps Adot.com shed light on homelessness over t…
BBDO named Network of the Year in The Work 2014: Leo Burnett ranks at …
Leo Burnett Sydney ranked #1 in The Work 2014: Cheil Korea is the top …
As president of Dentsu Media South East Asia as well as chief executive officer of Dentsu Media Thailand, Nakamura has enhanced the presence of the Dentsu Media network in this region by raising the bar for its branded entertainment and content business, which is now a distinctive division of Dentsu Media.
Says Nakamura: "It's my honour and privilege to join Adfest 2015 as a Jury President. I'm especially excited to oversee the new Branded Content & Entertainment category, which will definitely bring another excitement to the festival."
"Bringing digital-driven creativity to FCB is my biggest mission since I joined the agency in September, and winning with an unconventional approach with Barbie is just the start." Feiwei, Chief Creative Officer, FCB Greater China commented.
BBDO Singapore and Fred & Farid Shanghai were also big winners across the two categories.
Further, fans can watch a sing-a-long version of the song on YouTube and the track is currently being broadcast on local radio, as well as train station platforms. Commuters will also receive branded packs of jellybeans at stations around the network, as Metro spread Christmas cheer.
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AirAsia Philippines is a low cost carrier that serve multiple domestic destinations including; Kalibo (Boracay), Puerto Princesa (Palawan), Cebu and Davao. Their international routes are managed from Ninoy Aquino International Airport (NAIA) Manila and destinations include China and South Korea.
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Rogers, chief creative officer and co-CEO, the Americas, Sudler, will lead the 2015 Pharma jury, judging communication campaigns that are solely for the attention of healthcare professionals and non-healthcare professionals. Spurgeon, executive creative director, Langland, will preside over the Health & Wellness jury, judging consumer products and education & services campaigns.
Kidney brings more than 11 years of digital experience, across the client service, production, digital media buying and strategy fields to the role. He has been tasked with further building Ogilvy's expanding digital offering, and starts on December 15. His appointment follows the announcement in September that Ogilvy had acquired leading digital agency Bullseye, adding more than 100 staff to its digital team.
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Faudet, the son of long-time DDB Asia legend Michael Faudet, now resides in New Zealand. He decided to take a break from advertising 18 months ago to focus on building a literary brand with his partner, Lang Leav. During that relatively short time, Leav has written two books, Love & Misadventure and Lullabies, published in the US. Both books have topped best seller charts in bookstores around the world and she has just returned from a three country book tour in Asia; where she did multiple five hour signings for literally hundreds of devoted fans (see pic below).
Plans to create an experience of a futuristic restaurant service took shape from the company's idea to use communication technology to bring people's hearts closer together.
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Says Lucie Greene, worldwide director of JWTIntelligence: "It's never been more important for brands to understand change, where it's headed and what it means. The fast-paced digital world, instantly accessible information, globalization and social media have accelerated the pace of trends exponentially. Meanwhile, the speed of innovation is requiring brands to take both a short-term and a long-term view, planning strategies not just for the next year but the next 20."
This week's guest judge is Peter van Leeuwen, Creative Business Partner, ETCETERA/DDB, Amsterdam.
What strikes me with this category, is that there's nothing under a minute. It makes me wonder, could they tell the story in less time, would it be better if it was shorter or are these commercials good as they are? Not one winner that stands out really. Apart from Wild Aid 'Last Days Film'. It's different. Different enough to keep my attention. Even though it feels too long it's well executed. The web site connects nicely with the film. READ MORE...
This latest piece of design is part of a long term campaign to build up the Dang Dai Ming Shi community, which is now in its forth year. TBWA\Shanghai and Martell Noblige have nurtured this platform as a means for modern Chinese gentlemen to gain inspiration and guidance on how to live with nobility and elegance.
Pernod Ricard China Senior Brand Manager, Abby Ge, commented: "Martell Noblige has been committed to advocating the elites to explore and pursue breakthroughs in their life. The limited edition by Jason Wu is going to stimulate the consumers' inner and outer elegance and invite them to join the movement to make elegance emerge everywhere and every day. We will continue to explore how a brand can embrace creative collaboration and influencer ability to gain followers, spread the word and advance this social change in China."
Ogilvy has recruited four local influencers from Nanjing to record their personal views on why they love the city on location. The public are then invited to film their own reasons for loving Nanjing by posting and sharing their videos on social media channels (Weibo and Meipai). The videos, celebrating different aspects of local history, food and culture, are being hosted on Shangri-La's Weibo minisite. To drive engagement, a lucky participant each week will also be selected by Shangri-La to win a grand prize for the most creative video.
PHD India has taken out one of the big awards of the Festival with a Grand Cristal award in the Brand Culture category. It was awarded for Best Corporate Campaign to the "Kaan Khajura Teshan" campaign for Hindustan Unilever. It also won a Cristal award in the Direct/Relationship Marketing Category. Kan Khajura Tesan literally translates to 'ear worm radio channel' in English. Kan Khajura Tesan aims to help HUL brands engage with low-income rural consumers in media dark areas. Kan Khajura Tesan is the first fully advertiser funded mobile based entertainment-on-demand initiative in India. The driving force behind this campaign is the fact that a large percentage of the consumer group for HUL brands are in media dark villages and cannot be reached via traditional media like TV, radio & print. In these rural areas access to TV and radio is limited and further constrained by poor availability of electricity.
The unique display has already dazzled thousands of Aucklanders, and will run until 21st December. It combines motion, sound and light whenever a contactless payment card is used to make a donation, with proceeds helping the For Everyone Foundation fund community-based projects throughout New Zealand in 2015.
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The 60" spot first aired on Monday and follows an unassuming young hero as she explores the power of freedom in her own hands.
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Just put your email address in the "GET FREE DAILY NEWSLETTER - SUBSCRIBE FREE NOW" near the top right of the Campaign Brief Asia home page and each day you will receive one email around 1pm (Singapore time) highlighting all the days creative news and awards coverage. It's a simple 30 second process that will keep you in touch.
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The announcement came just three months after Accor moved its Global Luxury and Upscale marketing operations from Paris to Singapore in a bid to grow its market share of luxury travel consumers in Asia Pacific. The global luxury market is valued at USD1.8 trillion. Asian consumers currently account for almost half of global luxury sales.
"We're very excited to be appointed by Accor," says Lou Dela Pena, CEO of Publicis Singapore (pictured). "Publicis 133 Lux has an immense heritage in luxury marketing. This, in addition to our understanding of the Asian market will allow us to help Accor in amplifying their digital footprint in the luxury space. Winning Accor's Global Luxury and Upscale digital marketing business is a fitting end to our year. We couldn't be prouder."
Civilization Shanghai created this spot for ABICI, a brand of handcrafted two-wheelers designed and produced in Viadana, Italy.
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"With this, we're building on our ability to combine creativity with technology," says Peony Wu, National Chief Digital Officer of Ogilvy & Mather and lead for K1ND in China. "Brands are realizing that their future requires a more connected, interactive world to enhance consumer experience, and FlamingoEDA will add to the ways we transform conventional products and experiences into extraordinary ones."
The work created by BBDO Vietnam raises the issue that fathers are often too focused on their work and gadgets, and not on real-time experiences with their children.
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The win comes on top of being awarded Campaign of the Year by Adweek and its client Under Armour taking out AdAge Marketer of the Year.
Droga is in Australia this week and will stay on to celebrate Christmas with his family.
The agency won Gold in the Food and Beverage category and 'Best in Creative Excellence' with Oishi's 'Unskippables' campaign.
Oishi 'Unskippables' effectively disrupted pre-roll ads on YouTube by launching five-second ads that would finish before the viewer could hit skip, and because the ads received no skips, YouTube's ranking system gave them more airtime, resulting in huge savings for the client.
Watch the Oishi 'Unskippables' case study here.
"AdFest is considered the place to meet your target audience and make valuable connections. Its tropical location and passion for fostering communication within the industry provide all the ingredients for growing connections, using the Production or Digital Hut as a base to host meetings, distribute your showreel, or promote your parties," says Kem Suraphongchai, Festival Director at AdFest.
All production-related companies are eligible to exhibit at Production Hut, including production houses, animation companies, post-production, special effects, sound studios, stock photography and footage companies. The Digital Hut is open to all digital/interactive companies.
Based on the insight that homeless people are becoming invisible on the streets of the UK, the campaign idea explores beautifully strange portraits of the homeless wrapped in Christmas lights. This is accompanied by a haunting interpretation of the legendary music track 'Creep' by Radiohead.
The spot has attention grabbing and poetically disruptive images that showcase this concerning issue in a completely different perspective.
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Previously, BBDO had been The Work's top performing network in 2008, 2009, 2010 and equal #1 in 2011. (BBDO key regional executives are pictured above collecting the Spikes Asia Network of the Year title).
Last year's #1 network, Leo Burnett were placed second this year with 42 acceptances. Their top performing agencies were Leo Burnett Sydney (17), Leo Burnett Thailand (6) and Leo Burnett Melbourne (5).
Leo Burnett Sydney had 17 acceptances making them the clear #1 this year. Two New Zealand agencies placed second and third with Clemenger BBDO Wellington with 13 acceptances and Colenso BBDO Auckland were third with 11 acceptances. Leo Burnett Sydney also topped the past two years of The Work with 18 and 17 acceptances respectively. (Leo Burnett Sydney ECD Andy DiLallo is pictured above on stage in New York at LB's internal awards with Mark Tutssel and Jarek Ziebinski).
The highest ranked agency from Asia this year is Cheil Worldwide Korea with 8 acceptances.
Three Ogilvy offices - Ogilvy & Mather Hong Kong, Ogilvy & Mather Singapore, Ogilvy & Mather Mumbai - and Grey Group Singapore were the next best performing Asian-based agencies with 7 acceptances each.
Clemenger Group Chairman Robert Morgan said that whilst he was sad to see the Adelaide office close, he felt the acquisition by KWP represented the best outcome for his agency's staff and clients.
The new agency now combines the powerful resources of Adelaide's two leading ad agencies enabling it to further enhance its offering to existing and other South Australian based clients.
Si (left) is one of the most experienced and cross-disciplined media talents in China with more than 20 years dedicated to the media industry. She started in media planning and afterwards took on multiple senior roles in media trading management, business management and strategy, as well as major account management.
To demonstrate the D750's agility and superior imaging quality, JWT created a multi-camera video experience to air on YouTube. Dutch film director Joris Bulstra used nine D750 cameras to shoot Morning of Owl, an award-winning South Korean breakdancing crew, from various angles, capturing different parts of the dance sequences. Viewers can click on different camera icons on the video to watch the action from a different angle and perspective.
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A 30" and 60" traditional Coke Christmas TVC, a joint effort of Ogilvy Frankfurt, Berlin and London, will be on air during December featuring the stirring classic by Jimmy Durante ''Make Someone Happy". These 30" and 60" TVCs will be seen on both TV and Cinema in the lead up to Christmas in between family programming and Christmas movies.
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creative director at DDB Sydney
We like to think that because advertising is a 'creative business'... we're immune from the march of automation.
But are we?
History would suggest the process is relentless. READ ON.....
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The spot depicts the perfect blend of beauty and power in a spot film that pays tribute to Mother Nature and the legacy of Ayurveda.
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Says Lions Festivals' chairman, Terry Savage: "We have always selected the most awarded, respected global creative leaders to guide our juries. This year, it is particularly exciting to see so many women numbered among that elite group. We are looking forward to a time when there is true gender balance in the industry and this will be unremarkable, but in the meantime the female representation is something that we are passionate about."
The 2015 jury presidents are:
Branded Content & Entertainment Jury President
David Lubars (left), Chief Creative Officer, BBDO Worldwide, Chairman, North America
David has won over 90 Lions, 4 Emmys and over 100 One Show pencils. Under his leadership, BBDO is among the most awarded agency networks in the world and is currently ranked #1 for creativity in The Gunn Report.
"To me, it's the most exciting part of Cannes Lions right now and maybe the most important. All these different areas are smashing up against each other really fast; the category helps give context and horizon lines."