Dragon Rouge to help brand DiGi

Zayn Khan.jpgDragon Rouge has picked up the brand consulting duties for Malaysia's 3rd largest mobile telecommunications player, DiGi.

The work is being handled by Dragon Rouge's Southeast Asia team, based in Singapore.

"DiGi is a true innovator and has continued to grow its share of the Malaysia mobile market by staying relevant to the consumer and offering good value. Brand has always been a key ingredient to their business success, and we are proud to have been asked by them to engage in this exciting project," commented Dragon Rouge Southeast Asia CEO, Zayn Khan.
BBDO_Spikes Network of the Year.jpgSpikes Asia 2014 proved to be a big night for Omnicom Group agencies with two of their networks filling the top two positions in both Network of the Year and Media Network of the Year.

For the second time in three years BBDO was named Network of the Year at Spikes, with DDB coming second followed by Dentsu in third. Last year McCann Worldgroup beat all comers riding on the back of the McCann Melbourne's "Dumb Ways To Die" phenomenon.

Omnicom also had the top two highest awarded media companies with PHD winning Media Network of the Year and OMD placing second. Starcom MediaVest Group placed third.

Dentsu Tokyo collected the Agency of the Year award following a strong performance that included five Grand Prix awards - four for 'Sound of Honda / Ayrton Senna 1989' for Honda Motor Co. A single Grand Prix award went to Mother Book and sister agency Dentsu Y&R Tokyo won the PR Grand Prix for Dole Banana. Runners up for Agency of the Year were DDB Group New Zealand, coming in second place and Y&R Beijing in third.
FlipKart.jpgCome October 6th India will witness an event unlike any other in the history of shopping. Flipkart is bringing 'The Big Billion Day' to Indians in a never before seen fashion. One day of crazy deals, unbelievable offers and a mad extravaganza for everyone.

Center Fruit.jpgCenter Fruit is one of the biggest brands in the sugar confectionery category in India today and has achieved exponential growth over the last couple of years. The brand has made tongues go 'laplap' and audiences go 'LOL' for nearly a decade through crazy commercials like Phone Booth, Human ATM and Jugalbandi.

maccas.jpgTribal Worldwide Shanghai has won the first-ever "Best Campaign in Asia" Dragon at this year's "Promotion Marketing Awards of Asia" (PMAA) held in Kuala Lumpur last night with their "I See Fries" campaign created for McDonald's China.

"I See Fries", co-created by Tribal Worldwide Shanghai and DDB Sydney, was a simple game showing Chinese consumers first-hand "When you really crave fries, you see them everywhere". Partnering with Meitu, China's largest online photo editor, McDonald's China created a custom-built "fry-finder" APP. Players were encouraged to look for anything that resembled McDonald's French fries, place the McDonald's box template in position, and then take a picture, sharing it on social platforms bringing users the opportunity to win free real McDonald's fries.
 LeoBurnettParty -025.jpg LeoBurnettParty -015.jpgThe Leo Burnett sponsored party at Spikes Asia was a magnificent way to bring a close to the best Spikes Festival yet (well, at least outside of the two Bali staged Spike awards!).

In terms of the acts that night, Leo Burnett had a Singaporean artist, Joshua Goh, creating illustrations and animating them live at the event. It was then projected onto the ceiling of the Clifford Pier, in the Fullerton Bay Hotel.

DJ Seng Wei, resident DJ at The W Hotel Singapore, and The Monarchy at ME@OUE were spinning the music for the party.

Guests were welcomed by roving acts including stilt walkers, contact juggler and a light artiste  and group performances.

The photo booth was quite a hit, where guests could get their freak on for the camera.

Well done to Leo Burnett's Asia Pacific PR Director Karen Lim on a brilliantly organised event.


Schmitten.jpgYoung people today are very comfortable with the sentiment that what's theirs is theirs. In this tv campaign from Publicis Mumbai Priyanka Chopra gives voice to that thought for the love of Schmitten Chocolate.

Red_Dot_Rosa_Uchima+Naoto_Ichikawa3.jpgTBWA\Hakuhodo\Quantum Tokyo has won 'Best of the Best' at the Red Dot Award: Design Concept 2014 for a unique prototype called 'City Firefly'.

City Firefly is a bicycle chain lock system that instantly turns into wearable safety gear for cyclists. It offers improved visibility in the dark, while maintaining style and individuality.
"With the number of cyclists around the world increasing especially in urban areas, more than ever before there is a growing awareness of the necessity to enhance cyclists' safety," said Rosa Uchima, Chief Product Designer at TBWA\Hakuhodo\Quantum (pictured left). "However, safety gear for cyclists tends to be unattractive and restricting. Inspired by fireflies, which use their flashing lights to signal and warn off danger in a beautiful way, the City Firefly was developed to make safety gear more appealing to people with style."
Ciclope logo.jpgDue to a high number of requests and a great interest shown by many agencies and production companies from all over the world, the deadline to enter works to Ciclope Festival 2014 has been extended to Friday 3rd October, 2014. So far, hundreds of entries have been registered, and it seems like the number will keep on growing.

Ciclope Festival's fifth edition will be held in Berlin, on 6th and 7th November, 2014. As in previous years, the event will continue honoring the art of execution in more than 20 categories, including Direction, Visual Effects, Character Design, Editing, 3D Animation, Stop Motion, Sound Design, Music Video, Titles Sequence, New Talent and Branded Content, among others.
GAMES.jpgThe most highly anticipated showdown at this year's Asian Games in Incheon is the three matchups between Chinese swimmer Sun Yang and his main rival Park Tae-hwan from Korea. Both swimmers are the first men from their countries to win an Olympic gold, which has catapulted them into sports stardom in their respective countries. Amongst sports fans, the pair has become recognized for their rivalry as much as for their friendship.

As an official sponsor of the Asian Games for the first time, Chinese sports brand 361° has teamed up with Ogilvy & Mather Beijing to create a series of five amusing TV ads - playing off the pair's friendly rivalry to generate public interest about 361° and the Games.

are-you-a-winner.jpgAWARD has launched its call for entries campaign for 2014 via McCann Melbourne - with the deadline Friday, October 31.

A 15% late fee applies for all entries submitted after that date.

Extended and final deadline is Monday, 10th November 2014. All material must be uploaded to the site and delivered to the AWARD office by 5.00pm. The site will close and no entries will be accepted after this deadline.


June Laffey.jpgThis year Spikes Asia introduced the new Healthcare category to the awards program. Chairing the inaugural jury was the Executive Creative Director at McCann Health in Sydney, June Laffey. Here Laffey gives her thoughts and advice on this new addition to the Festival.

I feel really blessed to have been asked to preside over the first ever healthcare jury at Spikes Asia., great ideas here can not only improve quality of life - but can save lives.

The Spikes Asia healthcare jury was treated to some great work. Without doubt the APAC region is punching above its weight in this space. There was a lot of work that I personally, hadn't seen before - even though I've been lucky enough to have judged in many healthcare shows this year. The standard was high - and the winners were easy to spot.

Barry Owen: Rest in Peace

BarryOwen.jpgSad news today that Barry Owen - the Godfather of Thai advertising back when Campaign Brief Asia launched in the late 90's - has died. Owen moved to Bangkok in the 1970s before retiring after two and a half decades in the industry.

He was the Executive Creative Director of Ogilvy & Mather Thailand and mentored and trained many of the greats of Thai advertising including Suthisak Sucharittanonta and Jureeporn Thaidumrong. He was also the person behind the emergence of creative Thai advertising on accounts like Singha Beer, Black Cat Whisky and Counterpain.

Does collaboration actually just screw things up?

Veksner-5.jpgBy Simon Veksner
Creative Director, DDB Sydney

We work in a highly collaborative industry. And collaboration is universally held to be a good thing. In fact the very worst thing you can say about an agency is that they work 'in silos'.

But hey, long-term readers will know that I get a kick out of questioning received wisdom.
So - just as a thought experiment - let's ponder for a moment, what would our industry be like without any collaboration?  READ ON...
NSW-GOVT-1.jpgAustralia: A bloodied victim of alcohol-fuelled violence carries a high impact message to would-be aggressors and their friends in a new campaign launched by the NSW Government and JWT Sydney; "Stop Before it Gets Ugly".

Developed for the NSW Government, the campaign targets potential aggressors and those who can influence their behaviour in an attempt to reduce the number of people that are victim to alcohol-related acts of violence in NSW.  The campaign will run throughout summer.

This is the first NSW Government advertising campaign to focus specifically on alcohol-fuelled violence.

Togetherco.jpgSimone Bartley, former CEO Saatchi & Saatchi Singapore & Sydney and founder We Think, Gary Hardwick former co-founder IKON Communications and founder IKON3 NY and Tim Berriman, Viscious co-founder, former producer Saatchi & Saatchi London have joined forces to create a new company they claim is the basis of a new industry model - Together Co.

Says Together Co CEO Simone Bartley: "The radical forces reshaping our industry are driving media and creative together again. Clients are more aware of what they need and have also begun bypassing creative agencies and dealing direct with content makers. Media buying has also moved to a faster more efficient programmatic model with dynamic creative versioning becoming commonplace.
Spencer Wong.jpgThe troubled times on the streets of Hong Kong has shocked the world... and it has also brought out a remarkable show of leadership from

Spencer Wong, McCann Erickson CEO/Chief Creative Office. Wong told employees and posted online that no action will be taken against any employees who decide to strike in support of the protesters on the streets of Hong Kong. He said employees can self-determine whether to come into work.

Respect Mr Wong!
Breast Cancer Foundation_facebook.jpgAsk women what's the first thing they check in the morning, and more often than not, it's Facebook, Twitter or Instagram. The Breast Cancer Foundation (BCF) in Singapore wanted to remind women of the importance of regular breast self-examinations in the midst of their busy social media lives.
DDB Group Singapore designed posters that featured social media logos with a twist. At first glance, the graphics resemble the famous logos. But on closer inspection, we realize each logo shows a hand doing a breast self-examination. The copy urges the reader to spend time checking her breasts instead of social media.
To engage the digitally savvy as influencers to drive awareness, BCF and DDB Singapore also launched an online appeal  to Facebook, Twitter and Instagram, urging them to adopt the unique logos during Breast Cancer Awareness Month.
Here's a closer spotlight on all the big winners at the 2014 Spikes Asia Awards, held on Friday night in Singapore. 4,984 entries across 18 categories, were cut down to total of 472 entries awarded. Here are all the Grand Prix and Gold winners.

3019660-inline-i-1-remote-control-tourist.jpgI touch myself.jpgBranded Content & Entertainment
There were 20 winners in Branded Content & Entertainment: 1 Grand Prix, 3 Gold, 5 Silver, 11 Bronze. The Grand Prix went to Clemenger BBDO Melbourne for 'Melbourne Remote Control Tourist', Tourism Victoria.

The 3 Golds went to:
Dentsu Tokyo 'Sound of Honda / Ayrton Senna 1989', Honda Motor Co

JWT Sydney for 'I Touch Myself Project' for the Cancer Council of New South Wales (a personal favourite of Spikes Jury President Ted Royer).

Apollonation and Saatchi & Saatchi Auckland for 'Tui Catch a Million' for Tui Beer.

Claire Davidson's Spikes Asia Diary: Day Four

Claire4_L1090608.jpgThe Sweet Shop's Claire Davidson is on the ground at The Spikes Asia Festival, at Suntec City in Singapore. Here's Claire's highlights of the fourth day of seminars at the Festival.

A big thank you to Dentsu Aegis and Massive Music for hosting their spectacular Kosumosu party last night. Jurors, speakers, delegates and clients were treated to a very special evening at the magical Chijmes Hall with 2ManyDJs.

Today marks the fourth and final day of Spikes Asia's 2014 Festival of Creativity.  The shortlists are all out and there are a lot of excited (and somewhat nervous) people wandering the convention centre today ahead of tonight's awards ceremony.
Thumbnail image for ayrton_senna_soundofhonda.jpg3019660-inline-i-1-remote-control-tourist.jpgThe Spikes Asia Awards Ceremony took place this evening, bringing to a close the 2014 Festival of Creativity. With 1,000 delegates in attendance, this year's winners were honoured onstage at the Grand Theatre, Marina Bay Sands.

From an initial 4,984 entries across 18 categories, jurors choose a total of 472 entries to be awarded with the prestigious accolades.

Commenting on the work, jury president Ted Royer said: "There was some really great work this year. Work that will inspire for years to come. It's great to see Asian creativity thriving."

Dentsu Tokyo was the star of the night, taking out the Digital Grand Prix, the Outdoor Grand Prix, the Promo & Activation Grand Prix as well as the Film Grand Prix for Honda 'Sound of Honda / Ayrton Senna 1989'.

Clemenger BBDO Melbourne took out the Direct Grand Prix as well as Branded Content & Entertainment Grand Prix for the Tourism Victoria 'Melbourne Remote Control Tourist' campaign. Havas Worldwide, Sydney won the Creative Effectiveness Grand Prix for Virgin Mobile 'Fair Go Bro'.
Johnnie Walker.jpgThis film was created to promote an exclusive Johnnie Walker driving master-class, run through a new retail partnership with Tesco, and dramatize the experience of driving with a world champion in a Jenson, one of the fastest cars in the world.

The global campaign created by Iris Singapore is launching in the UK initially.


McCann Taipei takes a lemon fridge to the beach

Lemon Fridge.jpgMcCann Taipei helped Nestea bring the Big Lemon Refrigerator to a beach in Taiwan, where beach goers had to perform a mysterious series of moves to open the refrigerator and receive a free ice-cold Nestea.

The agency had no TV budget and relied on this video to deliver the branding message.

Dog.jpgMcCann Worldgroup Mumbai has created a series of print ads for Harman Kardon noise reduction headphones, which show daily sounds getting muted out, to demonstrate the effectiveness of the noise-cancellation feature.

The ads use the imagination of situations facing these sounds, and what they would wish for to drown the noise out, making the situations funny and relevant. The design works simply and humorously to depict noise-cancellation. The art direction has been kept simple to sharply and effectively communicate the idea. The photography has been used to lend a real feel to the daily situations where one faces noise.

Credits - Chief Creative Officer: Prasoon Joshi. Executive Creative Directors: Akshay Kapnadak, Rahul Mathew, Raylin Valles. Creative Director: Anshumani Khanna. Copywriter: Anshumani Khanna. Art Directors: Raylin Valles, Soumen Nath. Photographer: Amol Jadhav. Retouchers: Nitin Sawant, Sandeep Poyekar.
Social Matters.jpgSocial Matters 2014 will see the biggest global names in digital descend on Hong Kong, all ready to share their secrets to examining the true business value and ROI of social and digital marketing

The world's leading social media experts will come together in Hong Kong on 14-15 October for the third annual Social Matters - Asia's biggest digital marketing conference to critically examine the use of social media as a powerful business tool.
rotis being served.jpgPantene.jpgOnly 11 shortlists from a possible 31 entries have been shortlisted in the Creative Effectiveness category at Spikes Asia with Australia scoring 5, New Zealand 4 and only two from Asia.

The two shortlists from Asia are from Geometry Global Mumbai for Hindustan Unilever's 'Lifebuoy Roti Reminder' and Leo Burnett Solutions Colombo for Wijeya Newspapers 'Unity Paper'.

Out of the 59 entries submitted to the Integrated category only 9 shortlists were awarded: Australia scored 4, Asia 3 and 2 for New Zealand.

Asian shortlists came from Party Tokyo for Sankyo's 'Haruhi Hunting', BBDO Guerrero Makati City for P&G Philippines' 'Labels Against Women' and Ogilvy & Mather Singapore for Philips' 'Air-Oil'.

Bundaberg_Rum_frame_2800px_wide - Leo Burnett Sydney - 26.9.14.jpgAustralia - Diageo Australia has launched its new 'Welcome to Bundaberg' brand campaign for Bundaberg Rum via Leo Burnett Sydney.

The campaign is a national campaign and will include TV, Radio, Online, Social and Outdoor.


Adam Slater + Cam McMillan Spikes Diary: Day 3

photo (13).jpgAdam Slater, copywriter at cummins&partners, Melbourne and Cam McMillan, art director at BWM, Melbourne are a team competing in the Print category of the Young Spikes competition. Here they give a rundown of their third day, exclusive to CB.

There's a certain irony in missing the Spikes seminar on  'how to get the best out of young creatives' while you and your partner take turns working on the floor of a hotel bathroom, allowing the other to catch 20 minutes of sleep in the bedroom without the tapping of keyboards and frequent swearing waking them up.

I'm sure that, had we been present at the talk, we would have heard something like 'treat them fairly, listen to their ideas and make sure they have a ping pong table'. But as it turned out, all we really needed to keep motivated on our 48-hour challenge was a cool brief, some blackout curtains and the overwhelming sense of impending doom.
D&AD President Mark Bonner and CEO Tim Lindsay.jpgNew D&AD president Mark Bonner (left, with Tim Lindsay) has pledged to celebrate the new breed of 21st century creatives as he begins his term, intending to commemorate the profession's heritage, champion its present and safeguard its future.
Bonner is a true D&AD success story, having begun his career with a D&AD New Blood Yellow Pencil, earned as a Kingston University student in 1991. Alongside fellow designers Jason Gregory and Peter Hale, whom he met at the Royal College of Art, Bonner co-founded GBH in 1999. With four Yellow Pencils to its name, GBH has since consistently ranked as one of the UK's top creative design agencies.

Claire Davidson's Spikes Asia Diary: Day Three

L1090540.jpgThe Sweet Shop's Claire Davidson is on the ground at The Spikes Asia Festival, at Suntec City in Singapore. Here's Claire's highlights of the second day of seminars at the L1090543.jpgfestival.
It was a jovial evening last night here in Singapore.  Spikes Asia 2014 brought us 'Networking by Night' which saw parties held across the city by Bates Chi & Partners, VivaKi, Cinime and JWT.  There was much merriment and revelry in the air and a fun time was had by all.
Today was another big day at the Suntec Exhibition and Convention Centre, Day 3 at the Asia Pacific's festival of creativity.
ayrton_senna_soundofhonda.jpg32 Asian entries have made the cut at the shortlist stage of the Spikes Asia Awards' Film category, which sees 57 entries making the shortlist. In the Film Craft category Asia has scored 23 finalists out of a total 51.

Japan leads with 13 shortlists in the Film Category with Dentsu Tokyo and Dentsu Kansai picking up four each. Dentsu Tokyo scored three for Nissin Foods Cupnoodles 'Globilization', 'Our First Blind Date' and 'The Facebook Monster' and one for 'Sound of Honda'. Dentsu Kansai picked up three nominations for Murata Kampo Chinese herbal Medicines 'Batting Practice - Center Foul, Center Pitching and Center Jump' and one for Akagi Nyugyo's 'Weird Commercial'.
Mitsudera Masato_GG.jpgGeometry Global Japan GK has appointed Masato Mitsudera as their Head of Creative based in Tokyo.

Mitsudera (pictured) moves from beacon communications k.k. to fill the Head of Creative position. In this role, he will be responsible for leading the Japan team and expanding their offer.  
"Creating big ideas that change behaviour sits at the heart of the Geometry Global Japan office," said Mike Busby, Director, North Asia at Geometry Global Japan. "This makes the role of Creative Head one of the most important hires for us right now. Masato is an incredibly talented creative thinker and strategic problem solver with multi-channel experience. Add to this his infectious energy and passion for creating great work, this makes him perfect for the role and the best person to lead the creative team in Japan. We are all extremely excited to have him join the GGJ team."

Mitsudera, who started his career at Yomiko Advertising, moved to beacon communications k.k. in 2003. He was appointed as Executive Creative Director in 2012 - at the youngest age in the agency's history. In 2009, he was awarded the Promo and Activation Grand Prix and PR Gold at the Cannes Lion Festival for his active work in the Yubari City campaign. He has also sat on the international jury of several prestigious industry award festivals including,  Promo & Activation at Cannes Lion, Press Lotus and Poster Lotus at Adfest awards and Spikes Asia awards.
ayrton_senna_soundofhonda.jpgAsia has scored 37 nominations out of the 80 shortlisted entries in the Promo & Activation category. India leads with 9 shortlists and their top performer is JWT Bangalore with 3 nominations for Nike Cricket "Make Every Yard Count".

Japan follows closely with 8 shortlists. The Hakuhodo Network received 5 shortlists: 2 each for  Suntory Whisky's "3D on the Rocks" and "Hibiki Glass" and one for Cogoo/Clean City Organization's "Saddle Blossoms".  Dentsu Tokyo's "Sound of Honda/Ayrton Sienna 1989" also picked up two.
Ice2.jpgWUW2.jpg65 entries in the Direct category have been shortlisted in the Direct category at Spikes Asia with Asian agencies only securing a total of 24 nominations.

India, Japan and Singapore have all have 8 shortlists each, but the star of the show at this shortlist stage is Australia - nabbing 20 of the entries that made the cut.

The best performing agency for India was Cheil Gurgaon with two shortlists for Salaam Baalak Trust for "The Light Bag". Japan's TBWA/Kakuhodo also scored two nominations for Suntory Whisky's "3D on the Rocks" and Singapore's best performers were BBDO Proximity and Y&R with two nominations each for Social Platform for Reducing Carbon Footprint "World Under Water" and Guide Dogs Association of the Blind's "Guide Dots" respectively.

There was also two shortlists each for Hong Kong, Malaysia and The Philippines and one each for Vietnam and Thailand.

VIEW THE SHORTLIST: Direct Shortlist.xls
tool-tourist2-thumb-400x225-132124.jpg13 Australian entries have made the cut at the shortlist stage of the Spikes Asia Awards' Branded Content and Entertainment category, which sees only 37 entries making the shortlist. Australia was the best performing country, followed by New Zealand with 6 shortlists. Asia scored just 16 shortlists with Japan getting 4 and India 3. Malaysia has 2 shortlists (both for KFC Phone Stack via BBDO Proximity) as does Thailand. South Korea, Philippines, China, Sri Lanka and Singapore all have single shortlists.

Tourism Victoria's 'Melbourne Remote Control Tourists' via Clemenger BBDO, Melbourne is the big performer and is a certainty to do be the big winner - making the cut three times.
VIEW THE BC + ENTERTAINMENT SHORTLIST - Branded Content & Entertainment Shortlist.xlsx
David Guerrero.jpgSpikes Asia has released the next set of Shortlists including Direct, Promo & Activation, Radio, Film, Branded Content & Entertainment, Print and Poster Craft and Film Craft.

The following number of entries were received in each category:

Direct - 329
Promo & Activation - 434
Radio - 115
Film - 397
Branded Content & Entertainment - 187
Print & Poster Craft - 306
Film Craft - 258

Direct Shortlist.xls
Promo & Activation Shortlist.xls
Radio Shortlist.xls
Film Shortlist.xls
Branded Content & Entertainment Shortlist.xlsx
Print & Poster Craft Shortlist.xls
Film Craft Shortlist.xls

The shortlists for the Creative Effectiveness and Integrated categories will be announced tomorrow.
Claire_L1090512.jpgThe Sweet Shop's Claire Davidson is on the ground at The Spikes Asia Festival, at Suntec City in Singapore. Here's Claire's highlights of the second day of seminars at the festival.

Well our Campaign Brief Asia's Legendary Party to kick off Spikes Asia, hosted by The Sweet Shop, Method Studios, Song Zu and Arcade was a HUGE success last night.  Legend will prevail.  Singapore's Gutter Bar has been born.  A big shout out and thank you to everyone who came and frolicked amidst the festivities with us.

It was back to the Suntec Exhibition and Convention Centre for me this morning, albeit with a hazy and dazy head.

Pat Baron's Spikes Asia Diary - Day Three

Pat Baron Spikes Jury-web.jpgPat Baron, executive creative director at McCann, Melbourne is on the Film, Print, Outdoor and Radio jury at Spikes Asia, currently underway in Singapore. He writes exclusively for Campaign Brief.

Prankvertising, self-aware advertising, globalization, sensibility blur, a killer shark verses a water pistol, dancing human rice, the wildest high tech floor ever, I mean ever, cricket madness and can something be more beautiful for having been broken? I've always thought so. The haunting sound of Senna, hungry children, words that kill, Thai ghosts, a light in the dark, drone splats. Ted Royer asked: "so what's your point Pat?" "Dunno Ted I'm just 'Blazin'." This is day three in the Spikes Asia Festival of Creativity 2014 jury room, the toughest day of judging so far as we adjudicate metal for Film and Outdoor.
Jason Davey 1.pngOgilvy Australia has significantly bolstered its digital capability, acquiring Bullseye, one of the region's leading integrated digital marketing and technology services agencies.
The deal sees Ogilvy acquire 100% of Bullseye, which has more than 100 staff in offices in Sydney, Melbourne, Auckland and Indonesia including an offshore production facility.  Established in 2000, Bullseye currently provides a range of digital services from strategy and digital marketing, through to mobile, content and web-based solutions for clients in Australia, New Zealand and Asia.  In 2011, STW took a minority stake in the growing business.
VOLVO-VALET.jpgComing off a series of remarkable video releases in 2014, Volvo Trucks now debuts its latest product feature in the "The Casino', via Swedish agency Forsman & Bodenfors.

The video is set on the Italian Riviera sporting flashy cars, well-dressed actors and a parking valet on his first day on the job - the natural habitat for a heavy-duty truck.

Watch the parking valet getting pranked by Volvo Trucks.




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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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