John-Lewis-Elton.jpg
John Lewis & Partners has released its Christmas ad for 2018, rewinding through the Sir Elton John's life story to the point where he was given his first piano.
 
The film, titled 'The Boy and the Piano', is soundtracked by the musician's first major hit, Your Song, and is the 10th Christmas campaign created for the UK department store by adam&eve/DDB, London. It was directed by Academy's Seb Edwards.

The ad tells how one gift in particular inspired and influenced the course of a little boy's life. That little boy just happens to be Elton John. The story begins in present day and works backwards chronologically through Elton's life, right until the moment he received the special gift of his grandmother's piano that changed his life forever because some gifts are more than just a gift.

Colenso BBDO launches 'The Love This' podcast

Love this (1).jpgPodcasting is in its ascension. The medium is turning marketer's heads the world over, with brands always looking for new ways to interact with their customers and infiltrate popular culture.

So, if it's our job as marketers to inspire people, how do we, in turn, inspire marketers?

It's this question that led Colenso BBDO New Zealand to launch The Love This podcast series. The weekly podcast is designed to unravel some of the biggest global trends and untrends in business, culture, creativity and innovation, interviewing some of the best and brightest minds on the planet.

Previous episodes include a yarn with Jeff Beer (advertising editor, Fast Company) about the science of cutting through in a noisy world, through to Ethan Eismann (director of product sesign, Airbnb) and the thinking behind Airbnb's ambition to design the ideal at scale.

SPAMM_HORIZONTAL.jpgBBDO Guerrero opened the holiday season with the launch of SPAM Diva - a musical campaign sung by the Philippines Queen of R&B, Kyla. 

Formulaic recipe videos are extremely popular on social media, but with thousands of them online, SPAM Brand had to put its own unique spin on it. BBDO Guerrero came up with musical recipe videos with cooking instructions that you can actually sing-along to.

Superstand was just deadlee_2400 copy.jpgThis tribute of a campaign celebrates the creative genius of the legendary comic book writer, publisher and the editor-in-chief of Marvel Comics, Stan Lee, on his passing.

BlackSheep.Works Kashmir's pays tribute to Stan for keeping the curious kid alive inside us through his adventurous comics, which is necessary for a creative enterprise to fight the evils of mediocrity.

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FABULOUS FIVE 2019.jpgAdFest is now accepting short film submissions from up-and-coming Directors and Assistant Directors based in the Asia Pacific and Middle East regions as part of its 'Fabulous Five' program - one of the world's most respected platforms for kick-starting the careers of commercial directors.

"Fabulous Five is an incredible opportunity - many of the directors who have screened their films at AdFest have gone on to achieve great things. As a result, we have expanded the program from Fabulous Four to Fabulous Five, giving more directors the chance to make their first big break," explains Vinit Suraphongchai, Chairman of AdFest.


Sightsavers.jpgIndia is home to 8 million blind people which is approximately one-fourth of the world's blind population. While 75 per cent of this blindness is preventable and could have been avoided, awareness around eye health and sensitization around eye donations becomes imperative.
 
Sightsavers, a leading global development organization working in over 30 countries to combat avoidable blindness and promote equal opportunities for visually impaired, decided to join hands with WATConsult to leverage biggest festival of lights in India.

Chumbak.jpg8 years ago, Chumbak began its journey as a souvenir brand. Today it is a multi-category lifestyle brand with stores in over 15 cities and a very strong online presence. The brand's first campaign aims to introduce the multi-faceted Chumbak and what it stands for to the consumers.
 
The brand campaign comprising of a digital film and outdoor campaign has been conceptualized by Ogilvy Bangalore.

Exide.jpgLike bright colourful balloons, we are all born filled with optimism and positivity. But at some point in our lives, there comes a phase that changes it all. We stop being kids and start becoming adults. 'Adulting' is the world's biggest deflator. And the crusher of our positive drive towards life.

On Children's Day, Exide, a brand that celebrates the unbridled joy and spirit of inner drive found opportunity to remind us exactly that. By showing us how as adults we fail to keep up the positive, cheerful drive in life we had as a child. And it did this, by simply showing us how differently we react to certain common situations in our daily lives.

Sebastien.jpgSébastien Desclée, Chief Executive Officer of FuelContent - the newest content production arm of the FCB Global Network - has announced its expansion into India. With offices PAN India- Delhi, Mumbai, Bangalore, Chennai, Kochi and Kolkata, this new venture builds upon FuelContent's existing hubs in Canada (Fuel Canada) and South Africa (Fuel SAF).

"Since its inception in 2016, FuelContent has been steadily gaining momentum to become a robust global network. This latest addition in India is the next piece in the puzzle, providing a rich market in which to tell 'Never Finished' stories to new audiences," said Desclée (pictured left). "Forging a larger FuelContent network adds value to our clients' businesses and provides the opportunity for us to strengthen our offerings in Asia and continue to grow our global footprint."

Desclée took the helm at FuelContent earlier this year after spending four years at FCB International, where he served as president. After launching FuelContent in key markets, Desclée sought to expand the network further, in order to deliver both for existing clients looking to extend their partnership in new markets and for new clients in need of content production solutions. Fuel Content on the whole specializes in film, animation, visual effects, post production, graphic design, photography and virtual reality.
Screen Shot 2018-11-15 at 9.19.59 am.jpgCOLLINS and animator Angela Stempel have created and launched "The Cube, Part Five" in support of ADC 98th Annual Awards Call for Entries.

"The Cube" campaign was developed by brand experience design firm COLLINS, with each :30 episode brought to life by one of six talented animation and illustration studios from around the world.  

The storyline places the iconic ADC Cube on a journey from adversity to achievement, pushing through challenge after challenge as it seeks to define its place in the universe.

HTL.jpgBirla Aerocon, the green building solution brand from the house of HIL Ltd. which is India's leading and Asia's most trusted building material company, has launched a new campaign 'Naam Birla Dekhke Lena'. The TVC showcases the superior quality that Birla Aerocon offers in the category to its customers.

VIEW THE SPOT (in Hindi)
Jerry Buhlmann 2018.jpgDentsu Aegis Network's CEO, Jerry Buhlmann, is stepping down after nine years as CEO, firstly of Aegis Group plc, and then for the last six years at Dentsu Aegis Network. Tim Andree, Executive Chairman of Dentsu Aegis Network, and Member of the Board and Executive Vice President of Dentsu Inc., will combine the CEO role with his current duties.
 
Buhlmann joined Aegis Group plc in 1999, becoming CEO in 2010 and then CEO of Dentsu Aegis Network in March 2013 after the acquisition of Aegis Group plc by Dentsu Inc. He will formally step down as CEO on 31 December 2018 and continue to work as a special advisor to Dentsu Inc. in 2019.
 
"After nine years as CEO of Dentsu Aegis Network and before that Aegis Group plc, I am very proud of what the organisation has achieved in that time," said Buhlmann.  "The highlight for me has been working with a group of very talented people and the impact we have been able to make based on strong team work, a supportive parent company and a dynamic culture."
Andrew Lok_Civilisation copy.jpgIn 2011, Andrew Lok took part in Adest's 'Fabulous Four' short film competition for emerging directors. Since then, he's gone on to direct hugely popular campaigns for Pepsi and Alibaba, and his work has notched up more than a billion views in total.
 
In 2012, he co-founded one of Shanghai's top independent agencies, Civilization, with business partner Alex Xie.

These days, Civilization is one of China's top independent agencies with 80 staff and clients including PepsiCo, Alibaba and Lay's. Barbara Messer caught up with Lok (pictured) to find out more about Civilization's journey for Campaign Brief Asia.
Screen Shot 2018-11-14 at 7.27.04 am.jpgWARC, the global authority on advertising and media effectiveness, has today released its Effective Use of Brand Purpose Report 2018, outlining successful key trends when using brand purpose in marketing strategies.

Based on an analysis of the winners of the Effective Use of Brand Purpose category of this year's international WARC Awards, a global search for next-generation marketing effectiveness, the report identifies common themes from marketing initiatives that have successfully embraced a brand purpose and achieved commercial success as well as a benefit for a wider community.
Honeywell.jpgHoneywell a leader in Connected Building technologies, announces a public awareness campaign to educate people about the importance and benefits of a 'Healthy Sleep' with its Brand Ambassador and Bollywood Actor Kareena Kapoor Khan. The campaign has been conceptualized by The Womb.
 
Out of the top 10 most polluted cities in the world, nine are in India. The air quality in these Indian cities has reached alarming levels owing to vehicular pollution, rapid urbanization and construction, industrial and domestic emissions. Pollutants like cooking smoke, cigarette smoke, cleaning agents, dust in upholstery, pet dander when coupled with outdoor air pollution make the indoor air even more unhealthy. Amidst all of this, it is impossible to enjoy a healthy sleep at our homes.

Bookmyshow.jpgThis Children's day BookMyShow has a special message for all parents. Conceptualized and executed with BBH India, this children's day film beautifully addresses the stigma that many Indian parents continue to face regarding the sexual orientation of their children. In consonance with the recent Section 377 verdict, it strikes an emotional chord and urges parents to love their children for who they are, regardless of who they love.

FINCH2.jpgAfter several months on Netflix's Emmy Nominated Series Chef's Table in London, Delhi and Los Angeles, FINCH's Zia Mandviwalla has returned home with the beautifully emotive 'Street Smart' TVC for Holden.

The NZ based Holden Street Smart initiative is all about getting young drivers ready for life on Kiwi roads, and with her special brand of character driven storytelling Mandviwalla has brought to life the true and touching story of Bella and a tragic car crash that changed her life forever.

PaulChan_ReedCollins.jpgThe One Show has announced their juries for next year's awards judging.

Of the nearly 200 creatives selected 5 creatives from Asia will sit on the panels. They are:

    •    Paul Chan (pictured on far left), chief creative officer, Cheil Hong Kong (Print & Outdoor)
    •    Fish Chen (pictured below, top), chief creative officer, Havas Creative Group, Taipei (Branded Entertainment)
    •    Reed Collins (pictured above, right), chief creative officer, North Asia, Ogilvy, Hong Kong (Direct Marketing)
    •    Santosh Padhi (pictured below, bottom), cofounder, chief creative officer, Taproot Dentsu, Mumbai (Print & Outdoor)
    •    Yuri Uenishi (pictured at very bottom), art director, Dentsu Tokyo (Design)
JO-Wallace.jpgA group of "white, male, straight, British" executives have claimed they were victims of discrimination after being made redundant by J Walter Thompson, London, according to a report by the Evening Standard.

They reportedly lost their jobs in the UK summer following a speech by creative director Jo Wallace (pictured) saying she wanted to "obliterate" its reputation as a "Knightsbridge boys' club".

Shortly after the conference in May the men went to JWT's HR department to express concerns about the implications for their career prospects.

The executives are understood to have engaged lawyers about bringing a possible discrimination case on grounds of gender, race, nationality and sexuality.

Sainsbury's puts on a Big Night for Christmas

Big Night.jpgSainsbury's has launched its 2018 Christmas ad 'The Big Night'. Created by Wieden + Kennedy London and directed by The Greatest Showman director Michael Gracey, the spot sees a group of children come together and take centre stage. Depicting a school Christmas show - a familiar event for many families - the film follows a young girl dressed as a star nervously stepping on stage before stunning the audience, including her emotional mother, with a stellar rendition of the New Radicals' classic nineties song, "You Get What You Give". She's supported by a cast of children playing a host of weird and wonderful Christmas characters. Get to know them better in the super cute behind the scenes film below.

VIEW THE BIG NIGHT SPOT
VIEW THE MEET THE KIDS SPOT
Asahi 01.jpgIn a category often diluted with stories of mateship, Asahi Super Dry needed to create a new wave of energy to break through to premium beer drinkers in its latest campaign, 'Enter Asahi'.

In collaboration with both Asahi Beverages in Australia and Asahi Breweries in Japan, The Monkeys, part of Accenture Interactive, created the campaign. Leveraging the brand's Japanese provenance in ways that feel authentic but more importantly, interesting, surprising and mysterious, 'Enter Asahi' aims to tap in to consumers' appreciation for discovery and exploration.

Directed by Marco Prestini from In The Thicket, the film takes audiences on a journey where imagination is not bound by reality. A world of giant squids, robot geisha, fierce warriors and loyal salary men. 

FabioSeidlHighRes (2).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Fabio Seidl, ECD of Velocity New York, Omnicom's brand new global integrated agency.

BEST TV
Winner: Colorsteel 'For a home you can be proud of'. It made me watch twice just to see if they didn't let any hole in this nice, fun, surprising film. It's a simple story, well directed and it has a good casting. Great work.

Runner-Up: Absolut 'The Walk'. I really like how they reconnected Absolut's legacy of posters created great artists and for great causes and bringing them back. The film idea with the "Where's Waldo"-like game really got me. Elegantly directed too. READ ON...
(L-R) Matthew and Alex.jpgiProspect has strengthened its leadership team with the appointment of Matthew Schone as Chief Product Officer, Asia Pacific and Alex Oakden as Head of Strategy, Asia Pacific. Based in Singapore, both regional roles are newly-created to bolster the agency's product capability and go-to-market strategy across the region.
 
With extensive in-market experience, specifically in China with Walmart and Alibaba, Schone (pictured left) has deep expertise building product development teams and launching complex systems globally. Previously as Vice President Product for Lazada Group (later acquired by Alibaba), he defined the company's product roadmap and managed its product development capability across the brand/seller experience, retail and customer care tools. Schone now joins iProspect in the capacity of Chief Product Officer APAC, overseeing product development, adoption and commercialization across 14 markets in Asia.
Dedeepya Reddy.jpgFruitbowl Digital Mumbai will handle the marketing and communication strategy, media planning and buying, creative for digital and offline advertising, and social media presence.

A&O Realty, one of Mumbai's leading real estate developers, that aims to redefine urban lifestyle and living, has entrusted its communications duties to Fruitbowl Digital after a competitive multi-agency pitch.

The 360-degree directive will include site branding, creative and media strategy, social media, SEO, ORM, mobile and content marketing, and search engine marketing (SEM) across digital platforms, for existing and upcoming projects across Mumbai, including f.Residences Ghatkopar, f.Residences Malad, Bellevue, Palazzio, Excellenté and Eminenté.

Rahul Patel, Director, A&O Realty said, "When they came to us, they brought some ideas that we had never even thought of, and the confidence to execute the ones that we already had in mind. Their fresh perspective towards what real estate communication can be, is definitely helping us stand out in an industry where the competition is never sparse."
UN1.jpgMediaCom Thailand along with JWT and their media partners, will be teaming up with UN Women in a campaign to end violence against women and girls. The campaign "16 Days of Activism Against Gender Based Violence", will launch this November and will close 10 December on Human Rights Day.

This campaign will bring forward the best from the MediaCom team and specialist, with their capabilities and leverage in the market and as 'The Content & Connections' Agency, MediaCom will be leading and managing the media coverage, across the entirety of the campaign period across all media to ensure the public awareness about the real value of women and girls and champion gender equality for all.
WHIRLPOOL.jpgWith over 2 decades of building emotional equity with India's Home-makers, Whirlpool is all set for another big leap - a technology leap. The ethos of this leap is laid on the foundation that today's urban lifestyles need the cutting-edge technology of tomorrow to flourish and thrive.
 
In line with the communication, two films crafted by FCB Ulka for Whirlpool Air Conditioners and Refrigerators have been launched recently. The brand ambassadors, Sushant Singh Rajput and Kriti Sanon represent a modern-day urban couple whose life and relationship are enriched by Whirlpool's superior technology. Technology that transforms everyday chores into small acts of love and connection.

Federico Fanti.jpgBBDO Guerrero Executive Creative Director Federico Fanti has been selected as a jury member at this year's Red Apple Awards, the most prestigious advertising festival in Russia and East Europe.

This year, the organizers requested all jurors create a short film introducing themselves and their achievements in the industry, and Fanti did just that.
 
To view Fanti's video, click here.
 
Fanti (pictured) said, "I wanted to catch the attention of the young advertising talents in a witty way, without taking myself or this job too seriously. Because I believe what drives us to deliver good content is the fun we have while doing it."
HSBC.jpgIn a refreshing change from tactical credit card advertising, HSBC Singapore reminds parents to spend more family time together despite their busy schedules. This touching and heart-warming new work for HSBC Visa Platinum Credit Cards, is their latest campaign from J. Walter Thompson Singapore.

Kaadas.jpgRight before China's Double Eleven in 2018, Chinese well-known intelligent lock brand Kaadas launched a hilarious and visually appealing TVC created by F5 Shanghai. The TVC conveys the brand message "Your Home is Safe with Kaadas" in a dramatic and unexpected way, in order to build a humorous and young brand image.


BLINK TO SPEAK 3.jpgEpica has announced the shortlisted entries for the 2018 competition.

Asia has secured 41 finalists led by India and Japan with 11 each, Korea has 7, Thailand and China both have 4, Hong Kong 3 and the Philippines 1.

These finalists will go through to the grand jury, which meets in Amsterdam from 12-14 November. Gold and Grand Prix winners will be awarded during a ceremony at the KIT Royal Tropical Institute on the evening of November 15.

Photo 2.jpgBonsey Jaden Philippines has promoted key members and hired several new members.
 
Francois Filamor has been promoted to General Manager. Having joined the agency shortly after its inception in 2014, Filamor was instrumental in the early expansion of the team and client roster of the business over the past 4 years. In addition to this, Filamor's new role will carry a strong focus on driving revenue and profitability of Bonsey Jaden within the Philippine market.

The Clients Services Department also has a new addition to its team, Nina Ginelle Valle who joined as the Client Services Director, leading digital and branding campaigns in the Philippines and Southeast Asia. Her role will focus on not only servicing, but also understanding the nature of clients' businesses for the agency to deliver services efficiently according to client's needs.

In a bid to ensure continued growth for the agency, Kris Villongco has been promoted to assume the role of Business Development Supervisor. He is responsible for identifying and developing new business opportunities and strategies.
ECDA launches first national campaign.jpgIn support of the Early Childhood Development Agency's (ECDA) efforts to transform and grow the early childhood sector in Singapore, Ogilvy Singapore was appointed by ECDA in May 2018 to develop its first national campaign, "Shape Our Tomorrow". Ogilvy Singapore is the lead agency for the integrated campaign with various partner agencies including Geometry, Kantar Public and MediaCom.
The Math is Beautiful1.jpgLogicillogic, an independent creative agency based in Shanghai, created this campaign for De Li, China's leading school and office stationery brand. The Math is Beautiful campaign presented a side of geometry sets beyond that of angles and degrees. It opened up the minds of parents and children to the beauty of mathematics.

Don't miss the best of Asia's creative and award news. Sign up for the free Campaign Brief Asia Daily email newsletter. It takes just 30 seconds. CLICK HERE.

Debbi Vandeven.jpgFollowing the September merger of Y&R and VML to form VMLY&R, the WPP-owned network has today announced its creative leadership team.

The network will be led by Global Chief Creative Officer Debbi Vandeven, who was previously Global CCO of VML. Vandeven is one of very few female global chief creative o cers in the industry. She will lead more than 2,000 creatives across the world. Vandeven will report to Jon Cook, VMLY&R Global CEO.

Y&R global chief creative officer Tony Granger has announced his retirement after a decade in the top job, leaving an enviable creative track record during his award-winning career.

Says Vandeven: "I'm excited to bring the creative energy of our two agencies, and this tenured team of talent from across the globe, together to create powerful and culturally relevant work for our client partners. Our aim is to find new impactful ways to create connected brands and, most importantly, drive value for our client partners."

Says Cook: "Since joining VML in 2000, Debbi has fostered a collaborative creative environment that delivers innovative work driven by inspiring connections across the connected consumer experience for clients around the world. Under her leadership, VML experienced unprecedented award recognition, including being named Cannes Lions Entertainment Agency of the Year two years in a row. She will, undoubtedly, continue that momentum in her new role."

BBH China wins Mengniu Zhen Guo Li creative

Christine.jpgBBH China has been appointed for creative duties for Mengniu Zhen Guo Li, a milk beverage brand owned by China's leading dairy product manufacturers Mengniu.
 
As part of this appointment, BBH China will be responsible for managing strategy, creative, integrated marketing communications and packaging design for Mengniu Zhen Guo Li, a category leader in China.
 
Xu Ying, Head of Marketing at Mengniu Zhen Guo Li, said, "We were really impressed with the quality of ideas presented by BBH team. The agency was appointed for its sharp local insight and a strong creative 360 idea, offering a well thought through campaign proposal."
 
Christine Ng, CEO, BBH China (pictured) said, "We are pleased to have won the creative brief of Mengniu Zhen Guo Li, which is not only a market leader in its category but a hugely interesting brand. Together with the client we are looking forward to elevating the creative potential of the brand in China."

Don't miss the best of Asia's creative and award news. Sign up for the free Campaign Brief Asia Daily email newsletter. It takes just 30 seconds. CLICK HERE.

Matthew Thorne joins The Pool Collective

MatthewThorne_Lexus.jpgAustralia: The Pool Collective welcomes director Matthew Thorne, who has returned to Australia after a year of shooting several projects overseas. This work, shot from East Baltimore to the South Australian Desert, will be released over the coming months.

Before joining POOL, Thorne collaborated with RSA London and 3AM in LA, through which he directed a global brand TVC for Audi attached to Alien: Covenant, and shot a photography series for Huawei with Scarlett Johansen and Henry Cavill. He has also recently joined Stink for representation out of its Berlin office.

View Thorne's Lexus 'Step Forward' film here.
View Thorne's Lilydale 'Join the Free Range' TVC here.
LightAndShade.jpgR/GA Singapore is behind a new look and global campaign for Nikon.
 
A wide-ranging brief to refresh Nikon's longstanding positioning saw the agency deliver 'Capture Tomorrow' - a brand platform that communicates a new era of photography to creative identities who, through the moments they capture, shape the way we see the world.

Kashmir.jpgThe Real Kashmir Football Club (RKFC) is celebrating its entry to India's I-League - the biggest professional football league in the country - with the launch of a moving new film called #The Real Kashmir, created by Cheil WW India. The film is a continuation of RKFC's recent partnership with adidas.

The ad is narrated by an elderly Kashmiri man who has seen the beauty of the valley taken over by the unrest and paranoia, and stars real residents of the region. Through his eyes we see how Jammu and Kashmir is changing yet again, but this time it's football that is bringing a positive transformation and bringing people together.

Citibank.jpgThe festive spirit has gripped consumers and it's that time of the year when cultures & traditions take centre-stage across households in India. It is also the time when happy moments come alive within families where everyone gets to be themselves without being challenged by any stereotypes.

Celebrating this integral thought, Citibank has launched its latest brand campaign that encourages and enables everyone to rise above societal beliefs stereotypes and festival conventions to celebrate Diwali in their own unique way. In doing so, Citibank seeks to establish itself as the enabler of purchases across multiple categories during the festival.



Swiggy.jpgSwiggy, India's largest food delivery platform effortlessly sparks a new conversation this Diwali with a heart-warming film. Based on the deep-rooted tradition of "Diwali mein kisi ko khaali haath wapas nahi bhejte", it traces a day in the life of a little boy who learns the value of 'giving back' while distributing sweets in his society on Diwali. Through his eyes, we see the tradition for what it really is - a gesture meant to be extended to anyone and everyone. The little boy drives this value through a heartening gesture of offering sweets to a Swiggy delivery partner when the latter comes home to deliver their order.

Cadbury.jpgFestivals form an intrinsic part of the Indian culture. Mondelez India, with its spirited campaigns, colourful packaging and unique product formats has been at the heart of India's festive spirit for over 70 years. This year, Mondelez India brings alive the joy of goodness by bringing people together and strengthens relationships with a deep rooted mantra of generosity and making a difference to people's lives. Just like no festival is complete without celebrations, Diwali cannot be revered in its true sense without illuminating our homes with diyas.

Anchor.jpgAnchor by Panasonic, one of India's leading manufacturers of electrical construction materials, launched its new campaign 'Naye India ke Badhte Load ke Liye'. With the advancement and accessibility of technology, there has been a growing demand for new-age electrical appliances. However, in the process of building a dream home packed with high-tech electrical devices, one often overlooks the most important measure - using sustainable quality wiring and MCB (switchgears).

VIEW SPOT ONE (in Hindi)
Big Bazaar.jpgThe festive season of Diwali is a huge consumption occasion for any retailer, and with 220+ stores across India, it is of utmost importance to Big Bazaar. Historically, Big Bazaar has seen an increase in sales during the festive period across categories - fashion, food, home, electronics, to name a few, and the brand recognizes that the opportunity to grow further is immense.

VIEW THE SPOT (in Hindi)
Ronald Ng Isobar_2018.jpgRonald Ng is to take up the role of Executive Vice President and Global Chief Creative Officer (CCO) at global digital agency Isobar, effective immediately. The newly created role will be based in New York and will report into Isobar Global CEO, Jean Lin.

Malaysian-born expat, Ng (pictured) will be responsible for driving Isobar's creative excellence by working closely with teams across Isobar's 85 offices in 45 markets and in driving Isobar's position as an agency that delivers experience-led transformation through the creative use of digital.

Ng left his previous role as Global Chief Creative Officer at Digitas in August this year. During his 3.5 year tenure, the network was awarded numerous accolades including a 2017 Cannes Lions Creative Data Grand Prix and a WARC Marketing Effectiveness Grand Prix.
Soleil Badenhop.jpgSoleil Badenhop a creative at Dentsu JaymeSyfu in The Philippies has picked up Bronze for 'Citizen Ape' in the London International Awards' Gorilla Doctors creative competition.

The challenge was to produce a creative piece of work to help promote the work of the Gorilla Doctors and the prizes on offer were a once-in-a-lifetime trip for two to visit Rwanda, home to the critically endangered Mountain Gorillas.

Badenhop (pictured left) was the only representative from Asia to make the shortlist in the competition.

She was awarded a Bronze by a team of industry creative leaders that included the legendary Bob Isherwood, Leo Burnett's global CCO Mark Tutssel and Innocean Worldwide's global CCO Jeremy Craigen. Also on the panel was McCann Health's Marcia Goddard, Anna Fawcett (Filmgraphics Australia) and Kirsten Gilardi and Mike Cranfield from Gorilla Doctors.
Burger King_Crashes1.jpgBurger Kink_Crashes2.jpgLOLA MullenLowe, Madrid has released this impactful print campaign for Burger King.

The ads feature cars that have crashed while trying to drop by Burger King locations around the world. "Leave it to us." is the tag line that promotes the fact that you can now get Burger King delivered to your door.

VIEW THE CRASH 1 AD
VIEW THE CRASH 2 AD
VIEW THE CRASH 3 AD
VIEW THE CRASH 4 AD
VIEW THE CRASH 5 AD
Donald Wong_We Are Social.jpgWe Are Social, the socially-led creative agency network, has opened a new office in Hong Kong to further consolidate its global presence.
 
The move follows the agency opening a Madrid office in September and acquiring a majority stake in Dubai-based agency Socialize earlier this year.

Since launching the first Asia-Pacific We Are Social office in Sydney in 2010, additional openings in Singapore, Shanghai and Beijing have solidified the agency's presence in the region and established a reputation for We Are Social as the agency that helps brands focus on creativity and human insight, rather than platforms.
 
The opening of the Hong Kong office - the agency's 13th - is part of We Are Social's strategy to accelerate growth with key openings and acquisitions around the world to give its clients leading insight and access to all major markets.
EFP1475_SOGD PR_Image_1_RET[3][2].jpgEvery nation on earth has an annual celebration to share with the ones they love. And finally, Pedigree have created the thing we've all been asking for, a festive holiday for dogs.
 
Introducing the Season of Good Dog, a global campaign celebrating the festive season through the eyes of our four-legged friends, developed by Colenso BBDO New Zealand and BBDO New York, and produced by FINCH.

The campaign is fronted by Good Dog, an innocent family dog with a healthy sense of self. In the lead film, he confidently explains his misguided account of the rituals and traditions of the holiday: a celebration of his arrival to his family on Christmas Day - with a tree for his love of sticks, baubles for his love of fetch and paper for his love of ripping.

Director Edward Berger signs with Sweetshop

2018_07_13_CS_GESCHWISTER_EDWARD_0072_Farbe kopieren.jpegSweetshop has signed International Emmy-winning director Edward Berger for representation globally. Edward is now available for commercial and long-form projects in Asia.

Berger's Patrick Melrose series, starring Benedict Cumberbatch and Jennifer Jason Leigh, picked up five Emmy nominations, including Best Director and Best Limited Series.

He also directed the two-hour series premiere of this year's AMC series The Terror. Set in 1848 to chronicle a Royal Naval expedition to the treacherous Northwest Passage, the series was an incredible technical undertaking.

Past credits include landmark series Deutschland '83, which aired to rave reviews on Channel 4 and gained international success, winning an International Emmy for Best Drama; and the feature film Jack, premiered in competition at the Berlin International Film Festival, won Best Director and Best Picture at the German Director's Guild Awards, as well as the German Academy Award in Silver for Best Picture.

Chris Kyme: Postcard from Hong Kong

Chris Kyme_April2016.jpgChris Kyme continues his "Postcards from..." series and this time he catches up with some of Asia's finest creative directors at the recent Hong Kong Kam Fan judging...

Kymechow in major business win (plug plug)... Having never been one to take advantage of any physical or virtual stage to promote my own interests, I start this month by breaking with tradition, seeing as it's harder to get any mention in the usually business news-hungry trade rags when you're a smaller independent these days than it is to get a ticket to the Rugby 7s. So, I hereby announce that Kymechow was recently appointed by major High Net Worth insurer Transamerica Life Bermuda as its brand and creative agency. No mean feat I might add since we nicked it away from a BIG NAME AGENCY. There, that's done and out of the way.
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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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