Heineken_logo.jpgThe Cannes Lions International Festival of Creativity has announced that the 2015 Creative Marketer of the Year will be awarded to Heineken. The accolade recognises companies who have distinguished themselves by inspiring innovative, global marketing of their products and who embrace and encourage creativity in their brand communications.
 
"Creative Marketer of the Year at Cannes Lions is awarded to a company who is breaking the boundaries of creativity and who truly believes that creativity drives business and can improve the state of the world," says Philip Thomas, CEO of Lions Festivals.

"Heineken lives and breathes creativity throughout its organisation, and has a superb framework that allows its marketing teams the freedom to experiment while retaining the core essence of their many brands. It is testament to the company that in the last three years, six of its brands have won 41 lions across seven countries including a coveted Grand Prix in Creative Effectiveness. It is also a sign of how important creativity is culturally that they are only the second client to have won the award twice since we introduced it in 1992, having previously taken it home in 1995."
Shopping.jpgFuture Group is India's first and largest independent homegrown pure-play retail group. With a pan-India presence and multiple store formats, which meet the everyday needs of millions of customers in India, Future Group helps them live a better quality of life every day. The group has grown and continues to grow on a simple belief to be a part of every consumption opportunity of the Indian consumer.

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Toyota.jpgToyota and Saatchi & Saatchi Jakarta launch their first corporate TVC in Indonesia capturing the new spirit of the country. With a new liberal government, a fast growing economy and an expanding middle class Indonesia is 'moving forward' which is a perfect fit for Toyota's long lasting positioning.

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HOMELESS.jpgKuala Lumpur is a thriving city, inhabited mainly by the middle and upper classes. But there is its dark side. The city's many homeless people, tell us heartbreaking stories about how their lives ended up on the streets. Hope & Solace, a charity organisation, was moved by their plight and wanted to help them.

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KFC_Burger.jpgKFC_French-Fries.jpgThe Malaysian ad industry's top awards show, The Kancils, was held on Friday night in Kuala Lumpur. Here Campaign Brief Asia highlights some of the most awarded winning work from the show.

In total 41 Golds were handed out with BBDO Proximity Malaysia taking home the major haul of 19 Golds - 14 of which were for KFC's "So Good" campaign (pictured above). The agency's other Gold awards were Levi Strauss' "Project Waterless" (4 Golds) and Mars Foods Malaysia's "Pitch Purrfect" (1 Gold). 

KFC "So Good" won gold in the Press Advertising (2 x Single and 1 x campaign), Outdoor Advertising (Billboards and Street Furniture x 2, Posters x 2, and one for campaign), Design (Open Single x 2 and Open Campaign) and Crafts for Press, Outdoor, Direct Design categories (Illustration and two for Art Direction).
Aaron_Gomez.jpgJuliana_Chua.jpgTBWA\ Kuala Lumpur has bolstered its digital and activation offerings with two new senior hires. Aaron Gomez joins as Head of Digital and Juliana Chua as Business Director and Head of Activation.

Gomez (pictured top) joins TBWA\Kuala Lumpur after eight years in Singapore working at Bates, Young & Rubicam, and the past four years as Head of Interactive Marketing at Cheil Communications.

Chua (below) has spent the last four years at Zenith Media where her last post was General Manager for Activation. She started her career with GroupM in 2005 as Senior Account Manager and spent five years there. She also served in the Media Specialists Association as Chairman of the Malaysian Media Awards in 2013; the previous year she was Deputy Chairman.

Aaron Cowie, Chief Executive Officer of TBWA\Group Malaysia commented, "The hires are in line with the group's continued efforts in building its specialized capabilities. Digital and activation are two important growth areas for the group as more clients are seeking for marketing communication solutions beyond advertising."
 

Sheba.jpgBBDO Proximity Malaysia created "Pitch Purrfect", a month-long love story told in real-time, entirely on facebook. Except, this was two love stories in one. Users could follow two parallel journeys on two separate personal facebook accounts with Video logs, Memes, Selfies, Pictures and Status updates.

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Nicole Tan and Tropfest partners.jpgJWT Malaysia has partnered with Tropfest South East Asia, the Asian edition of the world's largest short film festival, to help accelerate the festival's growth and raise its brand profile with audiences and aspiring film makers across the region.

Tropfest, which began in Sydney, Australia in 1993, has become the largest festival for short films in the world. Tropfest today runs in New York, Australia, New Zealand, Abu Dhabi and the Malaysian state of Penang, where the event is now in its second year.
Old and New Book1.jpgIn this outdoor campaign by Dentsu Utama Kuala Lumpur, posters were placed in public places to create awareness of the needs of underprivileged children. The posters urged the public to donate their old books to The Salvation Army and the old books would become new books for the children.

Credits - Creative Director/Art Director: Chow Kok Keong. Art Director: Loo Kok Seng. Copywriters: Ted Lim, Charmaine Sankar, Lim Khai Xing. Client Service: Lim Sue Anne. Print Producer: Wong Fok Loy. Photographer: Jesse Choo. Photography Studio: Untold Images.
Ogilvy logo.jpgAt a gala ceremony held in San Diego on October 28, the world's best marketing campaigns fought for what many consider the ultimate prize in result and data driven marketing - the International Echo Awards 2014. OgilvyOne led the way bagging 4 (1 silver, 3 bronze) of the 9 metals that came India's way. The DMA Echo awards are ranked among the oldest and most revered effectiveness awards on the international marketing calendar.
Goodbye Drama1.jpgHello drama and goodbye drama. Ridsect Cockroach Control comes to the rescue in this campaign via BBDO Proximity Malaysia.

Credits - Executive Creative Director: Tan Chee Keong. Creative Director/Copywriter: Adam Chan. Creative Director/Art Director: Hor Yew Pong. Client Service: John Teoh. Print Producers: Louie Hoo, Ang Hui Yun. Color Separation: Imagescan Sdn Bhd. Photographer: Wizard Photography.
Arrowhead.jpgBBH India's TV campaign encourages men to be 1 in a 100 as Vat69.in celebrates the greatest uncommon men of history.

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Pum Lefebure.jpgTalented designer Pum Lefebure, Co-Founder and Chief Creative Officer of Design Army in Washington DC is returning to her native Thailand in March next year to oversee the Design Lotus and Print Craft Lotus categories at AdFest 2015.

As Jury President, Lefebure will use her experience as an award-winning creative director and savvy business leader to lead a panel of experts from around the region in determining next year's Design Lotus and Print Craft Lotus winners.

"I've been privileged to judge design award shows around the world, but this one is special -- it's such an honor to be asked to come back home," Lefebure said. "Growing up in Bangkok, I learned art and craft from a very young age and I remember enjoying Thailand's incredibly funny advertising. That crazy combination of a good sense of humor and appreciation for artistry make me who I am -- a designer with a different point of view."
hug 1.jpgLunch Communications Malaysia shows how Goodyear tyres hug the terrain better than others in new print campaign.

Credits - Executive Creative Director: Woon Hoh. Creative Director: Joseph Lee. Art Director: Nicholas Kosasih. Art Director: Apiwat Pattalarungkhan. Copywriter: Irvine Prisilia. Creative Director/Copywriter: Bee Lee.
Sugar-Cigarette-WDD-press-for-web-BIG.jpgEvery year, on the 14th of November, the world commemorates World Diabetes Day, but do people really understand how serious the threat of diabetes is? Here's a fact that may put things in perspective: diabetes kills the same number of people as tobacco does, 1 person every 6 seconds. What's even more frightening is that both substances are proven to not only be harmful but addictive.

The 1 Every 6 Seconds campaign by Saatchi & Saatchi Sri Lanka focuses on this alarming reality, encouraging the public to take action against the over consumption of sugar, and treat the threat of diabetes with the same, if not greater magnitude than tobacco.

Credits - Executive Creative Director: Carlos Anuncibay. Creative Director. Asanka Ilamperuma. Art Director/Copywriter: Piyumi Wickrama. Copywriter: Anis Mustafa. Photographer: Luxshmanan Nadaraja. Account Team: Dionne Weeraratne.
dwtd.jpgFollowing the remarkable success of the 'Dumb Ways to Die' smartphone and tablet game, Metro Trains has released a follow-up title available exclusively from the iTunes App Store today.

Created by McCann Melbourne and produced by local developer Millipede, 'Dumb Ways to Die 2: The Games' builds on the remarkable success of the franchise to date and will also be available for Android.

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Team Bulgaria - Young Lions Gold.jpgStarting tomorrow the 2014 Cannes Young Lions winner begins its journey to 1 million guaranteed views, thanks to video distribution platform Virool.
 
The "Countermeasure" ad for leading child protection charity Barnardos Australia created by Bulgarian duo, Vladimir Gerasimov and Zhelez Atanasov from Noble Graphics/TBWA won first place taking home the Gold medal at the Cannes Young Lions International Festival of Creativity Film competition.

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SL_Profile.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Stacey Lee, an independent creative director, director, producer and writer, who splits her time between New Zealand and New York.

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This category was an emotional roller coaster. Straight off the bat, my consolation prize goes to the Don't Drink And Drive - Celebration ad. READ MORE...
Matt Collier_YR.jpgY&R Group Indonesia has picked up two new pieces of business over the past few weeks.

Y&R Indonesia has been appointed to the prestigious Land Rover account, the world's leading manufacturer of premium all-wheel drive vehicles. The agency will be responsible for increasing Land Rover's brand presence in the country.

PT Grandauto Dinamika (GAD) is the official distributor of Jaguar and Land Rover in Indonesia; GAD chief operating officer Lisa Wijaya commented: "The objective is to reach out and tap the vast potential that Indonesia offers to the Land Rover marque as we launch new models this year and next. We look forward to working with Y&R Indonesia to achieve our exciting objectives."

JWT wins Yamaha Motorcycles in Indonesia

Lulut Asmoro_JWT.jpgJWT Jakarta has been appointed to the large Yamaha Motorcycles account to help build its brand profile and launch new products in the high-growth Indonesian market, where motorbike sales outstrip car sales by more than four to one.

JWT, which won the account in November after a month-long pitch against four competing agencies, will create campaigns for the brand that cut across print, TV, radio and outdoor media.

"This is an exciting brand in an exciting segment in a market that's crazy about motorcycles. We're going to have a lot of fun working with the Yamaha team," said JWT Jakarta CEO Lulut Asmoro (pictured). 
Screen Shot 2014-11-19 at 10.52.53 am.jpgAustralia - Saatchi & Saatchi, Sydney has lured Holler Sydney creative director James Theophane to the creative director role, reporting to ECD Michael Spirkovski.

Theopane has been at Holler since being appointed CD in January 2013. Previously, he was at Clemenger BBDO Sydney in the role of digital creative director.

Says Spirkovski: "This is a significant hire and I couldn't think of a smarter more inspirational creative leader than Theo."

Theophane's appointment comes after a string of senior creative hires as Spirkovski brings in new talent for the future growth of Saatchi & Saatchi.

Theophane is renowned for his innovative, media agnostic ideas. He's worked in London, New York and Amsterdam, creating groundbreaking campaigns for the likes of Skittles, Nike, D&AD, TED Talks, Audi, Pepsi, Sony PlayStation, Heineken, Hungry Jacks and Wired Magazine.
GreyGroupSingapore_HOFawards.jpgThe Singapore Advertising Hall of Fame awards were also a good night for Grey Group with the highlight being Subbaraju Alluri, CEO of Grey Group Singapore, being named Agency Head of the Year.

Other Grey Group highlights from the night were Low Jun Jek, Group Executive Creative Director of Grey Digital Singapore being awarded Digital Specialist of the Year.

Top Director: Jeffrey Darling

Jeff Darling.jpgIn a regular column Campaign Brief Asia is turning the spotlight on a hot director. Here, we talk to Jeffrey Darling from Moth Projects.

Jeffrey Darling is one of Australia's most celebrated and admired commercial directors. Since he first captured the imagination of his audience through distinct cinematography and visual imagery, Darling has been honoured with many international awards, the latest being the Festival of Festivals in Vienna for Barossa - Be Consumed. His unique visual palette and stimulating work has earned Darling his reputation as one of the world's most sought-after directors.
Hamish_Promo[1].jpgAustralia - R/GA Sydney has further strengthened its expanding executive team with the addition of Hamish Stewart as executive creative director.

Reporting into Jim Moffatt, EVP managing director APAC, Stewart will be responsible for developing and maintaining creative excellence within the agency across all accounts. An industry expert with over 20 years' experience, Stewart joins R/GA from M&C Saatchi, where he held the role of group creative director.
 
Says Moffatt: "We look in every country across the globe to find the best creative talent, and we think Hamish is truly a world class talent. His diverse agency background, which includes extensive digital experience, makes him a great leader for the Sydney office, where he'll be mentoring a creative team with myriad aptitudes. We can't wait to have him on board."
012_bob_greenberg-thumb-400x233-140080.jpgThe One Club, producers of the prestigious One Show Awards and Creative Week, has today announced that it will induct Bob Greenberg, Massimo and Lella Vignelli, Washington Olivetto and Allan Beaver to its Creative Hall of Fame, and Norm Grey to its Educators Hall of Fame. The ceremony will be held on January 27, 2015 in New York City.
The Local_Singapore.jpgSingapore ad agency, The Local, has made Singapore Advertising Hall of Fame history by becoming its inaugural Rebel Agency of the Year winner.

A newly minted category for 2014, the award recognises "an agency (creative, media or digital) that has done the most disruptive work over the past year, consistently redefining the rules of the advertising industry with ideas, solutions or campaigns that were different, brave and radical".

O&M Indonesia picks up Indonesian telco Indosat

IndosatLogo.jpgOgilvy & Mather Indonesia has been appointed to the creative duties for leading Indonesian telco operator, Indosat. Ogilvy gains the business from JWT Indonesia whose contract expired after a four-year fruitful partnership with Indosat.

Ogilvy will partner with Indosat to strengthen the latter's products through conceptual integrated commercial communications that are integrated with the needs of the targeted market and segments.

"We would like to thank JWT Indonesia for their help in maintaining the Indosat brand as the choice of the people.  We would also like to welcome Ogilvy and Mather Indonesia as our new partner.  We hope this collaboration will bring some fresh and new perspectives to strength then Indosat brand," said Indosat's Chief Marketing Officer, Loong Tuck Weng.

Nick Garrett-web.jpgNEW ZEALAND - Colenso BBDO managing director Nick Garrett ha been promoted to the newly created role of CEO Colenso BBDO and Proximity - effective immediately.
 
The news follows the announcement last month that Clemenger Group CEO Jim Moser will take on the additional responsibility as chairman of Clemenger BBDO Melbourne; a dual role where he will continue to head up the New Zealand operation, with the additional Australian-based responsibility.
 
As a result, Garrett will take on some of Moser's responsibilities with regard to Colenso BBDO and Proximity in Auckland.
lexus.jpgLexus is currently unveiling the LF-C2 Concept car through an interactive teaser leading up to the world premiere at the Los Angeles Auto Show tomorrow.
 
The challenge of this campaign, via Saatchi & Saatchi Fallon Tokyo, is to introduce an innovative way to unveil a car and give audiences the opportunity to participate directly.

To highlight the beauty of the LF-C2 and how different lighting angles and intensities play off the bodywork, it is being gradually revealed through the intensifying light of a solar eclipse for 72 hours leading up to the world premiere at the LA Auto Show.
Graham Drew New.jpgGraham Drew has been appointed Executive Creative Director of Grey Group Malaysia and Grey Digital Malaysia.

Drew (pictured) is a talented creative, who has extensive experience in through-the-line advertising (traditional, direct, shopper, B2B, PR, content, social and digital) with his passion lying in cross platform creative ideas. He was the founder of VCCP Kin - the branded content arm of VCCP Partnership (a subsidiary of Chime Communications), which was a new venture created to blend the skill set of SEO, social media, content marketing and full-service film production.

Drew started his career with Shine, an independent, creative communications agency specialising in social, search and PR - he was there for close to four years. In 2004, Graham started his own PR agency, Resonate, within Chime Communications, which he then ran for almost seven years before setting up the social/content arm of VCCP in 2010.
SA_Momsong.jpgDirected by The Sweet Shop's Steve Ayson, 'Momsong' for Old Spice has been named 'Television Commercial Of The Year' at the recent shots Awards held at London's Bloomsbury Ballroom.
 
Centering around a chorus of middle-aged women stalking their teenage sons in increasingly disturbing ways, 'Momsong' is the craft of Ayson and Aussie creatives, Justine Armour and Ruth Bettotti, making it a nice accolade to the creative talent of Australia and New Zealand.

The spot comes out of Wieden & Kennedy, Portland and has had a hugely successful run on the awards circuit this year, including a Gold and Bronze Lion at Cannes and Gold at the London International Awards.

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Rob Belgiovane and Asheen Naidu.jpgAustralia: After a 12-month search, Belgiovane Williams Mackay (BWM) has announced the appointment of Asheen Naidu to the role of executive creative director of BWM Group Sydney.

Commencing in January 2015, Naidu (right), who is currently a CD at Whybin\TBWA, Sydney, will be working with BWM Group chief creative officer Rob Belgiovane (left) and Murray White, BWM Melbourne executive creative director, to lead BWM creative following new client wins including Jemena, NBN, News Limited, Medibank float, RACT and CarsGuide.
David Gompel_Publicis.jpgPublicis Worldwide has today announced the launch of Nurun as its global digital offering within the network. The new digital network will comprise existing Nurun offices including San Francisco, Shanghai, Montreal and Madrid and leading agencies part of Publicis Worldwide including IStrat in India, Ineo in Singapore, Pixelpark in Germany, AG2 in Brazil, Machine in South Africa, Lead2Action in Mexico, Poke in London and Modem in France, Turkey, the US and Canada.
 
Nurun will consist of 4000 digital and technical experts in 14 countries across 30 offices, strengthening the network's ability to provide digital solutions at a global scale. It gives access to a unified global offering and unique set of skills to enable brands to build and maintain digital products and services.
 
Nurun will partner with strong clients including Accor, Apple, AXA, Bradesco, Carrefour, Cartier, Citi, Coca Cola, EE, GM, Haier, Heineken, Kingfisher, L'OrĂ©al, LVMH, Mulberry, Nestle, Orange, P&G, Pernod Ricard, Renault, Sanofi, Siemens and Tesla Motors. 
TigerairChickens.jpgThe second phase of Tigerair's Infrequent Flyers campaign launches today, led by a 90-second commercial named "Chickens" and created by McCann Melbourne.
 
Unlike other airlines' frequent flyer programs, the Tigerair Infrequent Flyer Club was created by McCann to deliver almost nothing other than recognition for Australians who don't fly as often as they would like, but still like the idea of being part of a frequent flyer scheme. Members do get to choose their own membership card colour - from '70s brown all the way to triple emerald sapphire ivory. But they also have to print out the card at home themselves.

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Keegen Pinto.jpgDDB Mudra West India has hired Keegan Pinto as Group Creative Director. With more than a decade of experience, Keegan's previous stints were with Lowe Lintas, Bates 141, Rediffusion Young & Rubicam, O&M Mumbai and Colenso BBDO Auckland, New Zealand.

His work has won him accolades in both the international and national circuits including the prestigious New York Festival, D&AD, One Show, Adfest, Cannes Lions, ABBYS and EFFIES. He was named 'India's Advertising Young Gun' by AFAQS and 'Rockstar of Indian Advertising' by Campaign India magazine. Keegan has led some famous award winning campaigns such as 'Bande Achchhe Hain' for ICICI Prudential Life Insurance, 'Power of 49' campaign for Tata Tea, 'Heat mein Dheet Hain' for Onida AC, 'Inside wala Snaan' for Tetley Green Tea and 'For Indian Values' for Videocon d2h. While at Bates, Keegan was also responsible for the successful 'MTV Stay Raw' campaign.
Band Aid 4_1.jpgBand Aid 9_1.jpg30 years on from the original and historic recording of "Do They Know It's Christmas?" Sir Bob Geldof and Midge Ure returned to Sarm Studios in West London, the location of the original 1984 recordings, to record Band Aid 30, raising money for the current Ebola crisis in West Africa. The video was directed by Andy Morahan of Great Guns.

Last week Morahan, director of iconic music videos including Guns N Roses "November Rain" and George Michael's "Faith", was asked by Sir Bob Geldof and Virgin EMI Records to come on board to shoot the video.  The track was recorded and the video filmed simultaneously on Saturday 15th November, both needing to be finished and delivered in time for a very special premiere on TV's The X Factor within a heart racing 36 hours.

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SR_Interior.jpgCheil Worldwide Seoul has won a Gold Award at the Spark Design Award, a global design competition. The Gold is for its work for Samsung Electronics' Semiconductor Rider, a virtual tour inside the 'semiconductor' to show what it's made of.
 
Now in its eighth cycle, Spark Design Awards is aimed at promoting the idea that design can make significant, positive changes in the world and help make it better. It also judges whether the design helps humanity or the environment in some way, encouraging and honoring doing good designs.

Entries open for AdFest 2015 Lotus Awards

ADFEST 2015 Call for Entries.jpgAdFest is inviting agencies, production companies and creative studios across the Asia Pacific and Middle East to enter the 2015 AdFest Lotus Awards.

On the Awards Jimmy Lam, President of AdFest said, "AdFest is the region's original advertising awards festival with a legacy that dates back to 1998. It is uniquely committed to nurturing the rich diversity that exists in this region, and we are proud to say the Lotus Awards remain one of the most coveted award shows in the region, if not the world." 

Celebrating excellence in advertising, design, production and marketing, the AdFest 2015 Lotus Awards will include 18 categories:
REI INAMOTO.jpgAdFest has announced that digital influencer, Rei Inamoto, the Worldwide Chief Creative Officer & Vice President at AKQA, is the Grand Jury President for next year's awards.
 
Originally from Tokyo and now based in New York, Inamoto (left) has been instrumental in putting AKQA on the map as one of the world's most formidable agencies whose clients include Audi, Nike and Red Bull, among other leading brands. He oversees AKQA's creative vision and output globally and played a pivotal role in the agency's selection as one of Fast Company's 50 Most Innovative Companies as well as multiple Agency of the Year accolades.
 
"The true insight of this highly technological world we live in is this: the most powerful force in our universe isn't technology, it's imagination," says Inamoto.
 
"It's our imagination that allows technology to advance our industry, society and most importantly, humanity. As Grand Jury President of AdFest 2015, I look forward to witnessing the most imaginative ideas that force us into the next chapter of our universe."
Fin_P1090231.jpgFin_P1090201.jpgFin_P1090268.jpgTop Asia-Pacific post and special effects company FIN has officially launched their spectacular new office in Shanghai with a big party at The Boulevard.

Around 130 special guests from the Shanghai agency and production industries joined in the celebration and partied late into the night.

FIN Shanghai has opened its doors in the Former French Concession area, which is a short walk from Shanghai's major agencies and production houses. The facility is now fully operational and after only two weeks is already is picking up work.

The facility is now fully resourced, offering FIN's trademark award-winning VFX, 2D, 3D/CGI and editorial. The company also provides grading services in conjunction with existing partner, Ben Eagleton (BE).

The Boulevard proved to be a great venue for the party - The trendy speakeasy bar and supper club is hidden on the seventh floor of a hotel behind a bookshelf that doubles as a secret passage. Massive Music's DJ Velvet Robot mixed the music at the party, which was hosted by FIN's Head of Business for Asia Pacific, Stephen Douglas and FIN Shanghai Executive Producer Billy Becket and his team.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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