Choclairs screen grab.jpgMondelez India Foods Private Limited, recently launched a new occasion based TVC for Cadbury Choclairs Gold, India's favorite center-filled chocolate éclair. As a part of the marketing campaign, Mondelez India has rolled out a new ad film conceptualized by L&K Saatchi and Saatchi. Backed by deep consumer insights, the new TVC targets the birthday celebrations segment with its 'Birthday Pe Sirf Choclairs Gold' campaign, encapsulating the nostalgic memories of celebrating birthdays at school marked by the custom of distributing Cadbury Choclairs Gold amongst teachers and students.

Chang Sensory Trails.jpgIris Worldwide is expanding its relationship with Chang Beer - and is set to embark on a series of global activation initiatives for the iconic Thai brand. 
Having worked with Chang Beer from its Sydney and Bangkok offices since 2014, iris will now extend its partnership and work with the brand's global activation team, to develop new participation platforms to drive awareness, engagement and trial.
Ernie Els 2.jpgG.A Brand Design Kuala Lumpur has developed a 30-second TV commercial entitled "The Perfect Round" to promote the exclusive, tropical golfing destination that is The Els Club Malaysia.

South African Els, a former World No.1 pro golfer, features prominently in the film which was shot entirely on location at the club in Malaysia. The script describes the 'ingredients' that go into a great round of golf - the early morning alarm, the hours of practice, the highs and the lows, the companionship. It is a rare "behind the scenes" look at what makes a golfer tick - and what all golfers, from a Sunday-afternoon-amateur to Els himself have in common - their passion for the sport. Els narrates the film with his distinctive accent.

Invisalign_Outdoor Placement.jpgIn partnership with Tribal Worldwide Hong Kong, teeth alignment specialist Invisalign is redefining communication in a stale category with an interactive digital activation campaign.

Invisalign appeals to people who choose to live with misaligned teeth over the social stigma of metal braces, carving out a new target group in the teeth alignment category. As a medical device, the patent technology transforms a patient's teeth alignment experience through a customised, clear aligner that corrects teeth without sacrificing personal appearance, representing a breakthrough solution for the industry.
Suthi.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Suthisak Sucharittanonta, chairman and chief creative officer at BBDO Bangkok.

Winner: Air New Zealand "Safety in Hollywood". It's a quirky and funny 5 minute in-flight safety video following their Hobbit one from 2 years ago. They have redefined safety videos with its fun and creative approach which reflects the Kiwi sense of humour. READ MORE...
Deb Ryan Executive Director New York Festivals 3576_0064-Edit_lr.jpgThe AME Awards for the World's Best Advertising & Marketing Effectiveness has appointed Deb Ryan, executive director of the AME Awards.
Says Michael O'Rourke, president, New York Festivals: "New York Festivals is thrilled to appoint Deb Ryan to lead the AME Awards; we look forward to her leveraging her strategic marketing skills and executive experience to increase the competition's profile across all regions."
In her new role as executive director of the AME Awards, Ryan will take on dual roles, responsible for leading both the Midas Awards for the World's Best Financial Advertising, as well as the AME Awards. Ryan brings 15 years of brand building experience to the AME Awards; her depth of experience includes leadership positions in marketing, account management, corporate communications, new business and sponsorship development.
4.jpgHavas has launched Havas Sports & Entertainment (HS&E) in Australia. The division will be focused on identifying strategic brand alignments, partnerships and collaborations within sport and entertainment to connect brands and consumers, with a mission to create some of Australia's biggest and most dynamic marketing campaigns.

HS&E has enjoyed great success around the world, with more than 35 offices operating in 20 markets, including the US, China, Russia, UK and South Africa. Global clients include Coca-Cola, adidas, Hyundai and British Airways. The Australian launch comes in response to a growing demand in the local market for brands looking to develop ways to connect fans and brands through their passions and impactful brand experiences. Services include sponsorship activation, branded content creation, sponsorship analytics, social strategy and live brand experiences with the aim of bringing brands, fans and communities together.
LIA Logo.jpgOnly a few days left to enter the 2016 London International Awards (LIA) with the deadline being this Friday July 29th. Should you need an extension to this contact Christina at LIA.

New categories have been added to "The NEW" category. Entries into The NEW should be work that is delivered with a freshness that makes its impact ever more potent.  Work that attempts to be category defining in and of itself.

A new category "Verbal Identity" has also been added. Verbal Identity is the long-term verbal assets of the brand (i.e. brand name, sub-brand name, corporate name).

Other categories include: Billboard, Branded Entertainment, Design, Digital, Integration, Music Video, Non-Traditional, Package Design, Poster, Print, Radio & Audio, The NEW, TV/Cinema/Online Film, TV/Cinema/Online Film - Music & Sound, TV/Cinema/Online Film - Production & Post-Production and Verbal Identity.

A top class jury panel has been assembled including Susan Credle (Global CCO FCB), Rob Reilly (Global CCO McCann) and Pum Lefebure (CCO Design Army)

gyro Social Image.jpgDentsu Aegis Network has acquired gyro, the largest independent global creative agency dedicated exclusively to business-to-business (B2B) marketing.
Following this acquisition, Dentsu Aegis' successful B2B media agency Interprise, which was launched earlier this year, will be integrated into gyro, firmly positioning Dentsu Aegis as the global leader of the reinvention of B2B with gyro.
In Asia Pacific, given the strength in the market, BandInterprise - the official brand name of Interprise in the region, and gyro, will each remain a standalone B2B offering.

TBWA Indonesia shows the flexibility of Lenovo

Lenovo 2.jpgLenovo Yoga 900 demonstrates flexibility in daily life via this campaign from TBWA Indonesia.

Amazon Fashion.jpgThere was a time when you could tell by a person's clothes if he was from the city or a small town. Now you can't. Today, youth across metros, cities and small towns have access to top national and international fashion brands that reflect their global aspirations and style. Based on this insight, Amazon Fashion's new campaign shows how fashion has become a unifier and a language that bonds Indian youth into a cult called 'Citizens of Fashion'. A 360 degree campaign encompassing TVC, Digital, Print and OOH, Citizens of Fashion portrays the new Indian youth who remain rooted within, but are breaking traditional stereotypes with their sense of style.


Glenn Wood sml.jpgNew Zealand: Veteran copywriter, published author and awarded creative Glenn Wood has joined Ogilvy & Mather full time in the role of creative director, following a recent freelance role with the agency.

Wood's career of almost 30 years in the New Zealand advertising industry has seen him work with many large agencies including Y&R, DDB, Saatchi & Saatchi and Colenso BBDO.

In addition to his copywriting work, Wood (pictured) has had books for both children and adults published as well as creating screenplays.

Wood said, "I'm very happy to be joining the creative department alongside exceptional talent like Regan and with the chance to work on big brands. It's the right time for me to get back into the buzzing environment of an agency full time."

Jakarta Barbershop gives you the style you want

JakartaBarberShop_1(A2)Poster-01-handlebars.jpgHair style is one of a man's essential statements. To be cut and styled precisely is way more than a luxury. TBWA Indonesia's idea is to use a metaphor of a man who has his hair cut by a barber who is himself. So the barber would cut exactly what he wants.

Credits - Chief Creative Officer: Stephen Dodds. Executive Creative Director: Galvin Sanusi. Art Director: Hodo. Copywriters: Reni, Gina. Account Director: Catherine Lestari. Planner: Ryan. Photographer: Heret 2H. Retoucher: 2H. Print Producer: Mintoro. Account Executive: Olly Guava.
Wong Sen Kiat & Ng Teck Yew RS.jpgTwo industry veterans with a 17-year career experience each, Wong Sen Kiat and Ng Teck Yew, have been appointed by Saatchi & Saatchi Arachnid Malaysia taking the roles of Creative Director and Creative Director of Art and Design respectively.

Having completed a 5-year run leading the Digi creative team at Naga DDB, Wong's vast experience includes stints at Leo Burnett, BBDO, Publicis and JWT, working with clients such as Maxis, Celcom, HSBC, Citibank, PETRONAS, BMW, Ford and Proton, allowing him to enjoy his passion for film and as a car enthusiast. Wong (pictured left) has been tasked with leading the creative department and bringing a shift in the agency's creative culture by integrating storytelling into the agency's strategy.
Josy Paul.jpgThe London International Awards has included several highly awarded Asian creatives on this year's juries.

The Branded Entertainment jury includes Josy Paul (pictured left), Chairman/CCO at BBDO India and Kazoo Sato, Chief Creative Officer/ECD at TBWA\Hakuhodo Tokyo.

Nisa Mujjalintrakool, Executive Creative Director for Dentsu Thailand and Katsuhiko Suzuki, Senior Art Director at Hakuhodo Tokyo will sit on the Print Poster Billboard Jury.
SAMSUNG-OLympic-1.jpgWith less than one month to go until the Opening Ceremony of the Rio 2016 Olympic Games, Samsung Electronics, Worldwide Olympic Partner in the Wireless Communications Equipment, has debuted its marquee Olympic Games commercial, titled "The Anthem."

As a continuation of Samsung's global Olympic Games campaign, the TV and digital spot, a joint effort of Leo Burnett Chicago and Sydney, strives to break down barriers of geographic borders and to unite the world by combining segments of national anthems from several countries to form one anthem brought to life by athletes and fans across the globe.

Kam Fan Awards.jpgWho will take home the Kam Fan this year?

The call for entries has commenced for the 2016 Kam Fan Awards, appealing to all those involved in advertising and communications - advertising agencies, production companies, advertisers and the public to participate in the HK4As event.

Enter the Kam Fan and let your works speak for your creativity!

Entry deadline is Thursday, 15 September 2016.
Anna Karena.jpgDylan Taylor_chairman.jpgThe Midas Awards for the World's Best Financial Advertising polled its international network of agency and industry creatives inviting them to weigh in on how Britain's historic exit from the European Union will impact the ad world.

With an eye on failing stocks and the plunging pound sterling, the Midas Awards global roundtable discussed what, if any, new opportunities does this monumental change bring to the table?

Says Dylan Taylor (above), Creative Partner, The Dylan Agency Australia: "From a client's perspective, there's more uncertainty, as everyone waits to see how Brexit plays out. More uncertainty normally means less consumer spending, so more marketing will chase fewer pounds."

BBDO Singapore wins WSHC creative business

Primus.jpgBBDO Singapore has been appointed as the creative agency for the Workplace Safety and Health Council (WSHC) after a competitive pitch process through government tender.

WSHC is an industry-led statutory body which aims to elevate Singapore's safety performance to world-class levels by 2018 through ensuring the safety of all workers in the workplace, and to position Singapore as a centre of excellence for workplace safety and health.

With the appointment, BBDO Singapore is tasked with conceptualising and executing WSHC's brand campaign in the coming year, with supplementary and festive campaigns to follow. The supporting partner media agency is PHD Singapore.
Rukshan_Perera.jpgTBWA\Group Singapore has promoted Rukshan Perera to Director of Business Transformation and Operations, effective immediately. He was previously Director of Operations at TBWA's Digital Arts Network (DAN) Singapore, a role he held since April 2014.

In his new role, Perera (pictured) will be responsible for the management and implementation of business guidelines, strategies, and setting overall best practice for TBWA\Group Singapore - targeting specific areas in which they can improve in operational efficiency, productivity, as well as implementing new directives for growth.

"I'm delighted to elevate Rukshan to his new role, and excited to see him work across all TBWA\Group's operations," said Ara Hampartsoumian, Managing Director at TBWA\Group Singapore. "He has been instrumental in growing and developing DAN Singapore over the past two years, which helped us to two Digital AOY awards in 2015. I'm certain he will be invaluable in leading our operations to the next level, allowing us to create more disruptive and effective work for our clients."
From left- Adam Yeo, Creative Group Head, Pearlyn Ong, Senior Creative, Ed Cheong, Executive Creative Director, Grant Hunter, Regional Executive Creative Director, and Sylvester Poh, Creative Group Head).jpgiris Singapore has made four senior promotions in its creative department.

Ed Cheong steps up to head the agency's creative arm as Executive Creative Director, reporting to Grant Hunter, APAC Regional Executive Creative Director. Adam Yeo and Sylvester Poh have also been promoted to Creative Group Heads, and Pearlyn Ong to Senior Creative.

Cheong, who was previously Creative Director, has played an instrumental role in the compelling work with Philips, LEGO and Samsung in the last two years. In his new capacity, he will be responsible for defining the creative ambition, and driving creative output across the whole Singapore agency.

Photo Caption: From left: Adam Yeo, Creative Group Head, Pearlyn Ong, Senior Creative, Ed Cheong, Executive Creative Director, Grant Hunter, Regional Executive Creative Director, and Sylvester Poh, Creative Group Head
Dongguan Vanke City mall.jpgRetail and brand consultancy FITCH continues to be the brand guardian for allgood, a premium lifestyle supermarket in China.

As an active player in the Guangdong region, Dong Guan TianHe Trade, a conventional department store retailer, approached FITCH in 2011 to conceptualise their first standalone supermarket brand. FITCH created the brand and the shopping experience at their first location in Dongguan.

FITCH partnered with allgood once again to evolve the design for their second location in Vanke City Plaza mall, a premium development in Dongguan. Apart from adapting the previous scheme FITCH developed new experiences in some of the key categories of fruit and vegetables, bakery, deli, wine, and even candy to bring advanced consumer and service engagements in these categories. The new store opened its doors to the public on 28th May 2016.
Ivan Wibowo.jpgJ. Walter Thompson Jakarta's chief creative officer Ivan Wibowo (pictured left) has resigned to start up a technology company. He leaves after eight years with the agency.

Under Wibowo's creative leadership, J. Walter Thompson Jakarta was named Agency of the Year at Citra Pariwara in 2009 and 2015, and Campaign Brief Asia's Indonesia Agency of the Year in 2009 and 2014.  J. Walter Thompson Jakarta also brought home Indonesia's first ever Gold in Spikes Asia and Indonesia's first ever Clio award, under his watch.

J. Walter Thompson Jakarta CEO Lulut Asmoro told Campaign Brief Asia the agency will announce the appointment of a new chief creative officer shortly. He also announced the promotion of CD Leonard Wiguna (pictured below), better known as Onat, to the role of Executive Creative Director.
GRAHAM-1.jpgThe Transport Accident Commission, via agency Clemenger BBDO, Melbourne, has launched its latest road safety project, highlighting how susceptible the human body is to the forces involved in transport accidents.

'Graham', an interactive lifelike sculpture demonstrating human vulnerability, has been created by respected Melbourne artist Patricia Piccinini, who was briefed by a leading trauma surgeon and a crash investigation expert on what bodily features that might be present in humans if they had evolved to withstand the forces involved in crashes.

Munch Nuts.jpgImagination runs wild when thinking about how the new Nestle Munch Nuts was created in this campaign by J Walter Thompson India.

McDonalds.jpgIn 2015, McDonald's rolled out an all-star cast in celebration of SG50, featuring its best-known favourites like the McSpicy burger, Spicy Nuggets, and Twister Fries.

A year later, and with Singaporeans anticipating another return by the good ol' favourites, what could McDonald's offer to do to step out of the colossal (McSpicy-shaped) shadow of 2015?

Singapore has long been known for being a melting pot of different cultures. Likewise, the smorgasbord of different cuisines underpins a somewhat obsessive relationship that Singaporeans have with good food. In recent times, that has evoked a fusion trend - particularly between classic and the modern: did someone say salted egg yolk croissant/lava cake/fried chicken?

Air NZ Safety In Hollywood.jpgAir New Zealand has teamed up with Hollywood actress Anna Faris and New Zealand actor and comedic legend Rhys Darby for its latest safety video, Safety in Hollywood.
The video, shot at Warner Bros. Studios in Los Angeles, explores several different Hollywood film genres as Darby tries to convince the star of the hit TV show Mom and the Scary Movie films to play a role in Air New Zealand's new safety video with him.

Safety in Hollywood will be rolled out across the airline's fleet from today.


David Smail: Postcard from San Francisco

David Smail GoldenGate.jpgAfter nineteen years of living and working in Asia and seventeen of those in Vietnam, David Smail (pictured left) felt like he needed a new experience. Smail, ECD at BBDO Vietnam, recently spent a couple months at the BBDO office in San Francisco on an exchange program and wrote about the experience.

'Love you guys!' squawked the speaker sitting on the table in 'Escape From Alcatraz'. (More about this later.) Alex, Jakub and the team had just finished a con-call presentation to a trio of kind-sounding clients sitting somewhere across the city. Those were the final words uttered by one client as a salutation in the last few awkward seconds as the call's participants are deciding who should hang-up first like a couple of puppy-enamored teenagers. More about puppies later too.
KATHY-DELANEY-1.jpgThis week's guest judge is Kathy Delaney, the global chief creative officer of Saatchi & Saatchi Wellness, based in New York.

Best: Under Armour 'It Comes From Below' This spot makes the most of the sensory experience one feels at a baseball game. It's moving and this is coming from someone who's not much of a baseball fan. I love the editing. And that crack of the bat truly says it all. Go Mets!

Runner-up: Amstel Beer 'Pass It On' Passing along an Amstel from friend to friend is a heartwarming idea that captures the emotional and communal connection people have when sharing something like a beer. read more
Franck Vidal.jpgFollowing the global launch of OOH brand Adcity earlier this month, Havas announces the Asia Pacific rollout of Adcity starting from July 2016.

The Asia Pacific launch has been kicked off from the dynamic markets of Singapore, Hong Kong and the Philippines.

Adcity offers OOH planning and buying solutions to brands in both traditional and digital formats, including contextual media and programmatic, to drive impact and engagement with consumers on the move. In order to implement fully integrated solutions for clients, the new network will work closely with other Havas Group pure players, including Socialyse (urban communities), Mobext (cross mobile activation) and Ecselis (performance marketing).
Seiko2.jpgIn Ogilvy & Mather Bangkok's web film, Thai superstar Anada Everingham follows the traveler's spirit to find the whale shark and invites audiences to come on an adventure to find limited edition watches in the sea.

Huawei.jpgHuawei P9 has been launched in Thailand with an online campaign named "WorldFie War" by Publicis Nurun Thailand. WorldFie is a word play adapted from Selfie, aiming to convince Thai smartphone photographers to shift from taking photos of themselves to taking photos of the world around them. This campaign was kicked off with an announcement of a photography battle between 2 celebrity teams. An online film followed up as a battle record. Audiences will not see any teams lose in this battle but see what photographers win when they started to look at the world. With the intention to make a mark in photography lovers' hearts, instead of outstanding features, Nurun chose to demonstrate what photographers' minds get besides photos.


Lorraine Capel to join Carat Malaysia as CEO

Lorraine Capel-CEO Carat.jpgCarat Malaysia has appointed Lorraine Capel as CEO of Carat Malaysia, effective 1st October 2016.
Capel joins from Astro where she was the Head of Integration. Before Astro, she had spent 11 years in GroupM Malaysia where she held several senior roles, with her last within the group as the Managing Director of Maxus Malaysia. Prior to that, Capel led the Procter & Gamble business during her stint in Starcom Mediavest.
In her new role, Capel (pictured left) will oversee operations and drive strategic planning and management for Carat Malaysia, as well as further strengthen Dentsu Aegis Network's media capabilities. Capel will report to Nicky Lim, CEO of Dentsu Aegis Network Malaysia, and will also be part of the executive committee of the market's network group.
Commenting on the appointment, Lim said, "Armed with deep market insights from both media owner and agency side, Lorraine's convergent skill set will be instrumental in future-proofing Carat. Combine that with her penchant for success, agility to challenge convention and innovate, as well as strong business acumen, we are confident she has the right values and calibre to lead Carat and take responsibility to create better business value for clients. Carat Malaysia will begin a new chapter on an upward trajectory under Lorraine's leadership."
ADSTREAM-topLogo.pngdubsat-logo.pngMore than 6,000 global agencies and brands use Adstream; Acquiring the globally-recognized Dubsat adds even further scale and technology to the company's already-impressive offering.
Adstream, the leading global provider of creative asset management, delivery and analytics technology, today announced it has signed an agreement to acquire Dubsat, an Omnilab Media company. Dubsat is an advertising content management and distribution company operating in the US, UK, Australia, New Zealand, and South Africa. The acquisition continues Adstream's ongoing investment in driving global scale for its platform and customers.
NightDrive_KeyVisual.jpgFormer TBWA Singapore and JWT Singapore creative Karan Dang has just released a new campaign from his new agency 180LA. It's Dang's first digital project since he joined 180LA as digital creative director a few months ago.

To promote the launch of the 2017 Mitsubishi Mirage and All-New Mirage G4, Mitsubishi launches, a dual screen interactive experience in which drivers use their phone and laptop together to test the Mirage G4's best features.


GOVT Kuala Lumpur snaps up Fujifilm account

Fujifilm.pngFujifilm Malaysia has appointed GOVT Kuala Lumpur for its Digital Still Camera segment after a pitch between three creative agencies.  

"The entire agency was mobilised to bring this pitch together. We've conducted research, gleaned insight from retailers, devised a strong strategy from scratch and created a campaign that could be implemented across different categories," said Syed Nasir, Head of Business from GOVT Kuala Lumpur.
Lee Simpson.jpgAustralia: M&C Saatchi, Sydney has snared Lee Simpson from Clemenger BBDO, Melbourne - where he was managing partner & head of account management - to the managing partner role.

Having joined Clems to run the NAB business in 2012, Simpson added to his portfolio after leading pitch-winning teams on MLC (part of NAB), TAC (winning the business from the 24-year incumbent) and Draftstars (Crownbet). The work on these clients received awards at One Show, Spikes, CLIO, AWARD, Caples, Effies, Facebook Awards, ADMA/AC&E, and the AMEs. Simpson was also an awards judge on the Effectiveness jury at the New York Festivals.

As part of his role leading account management, Simpson created the 'Fifth Floor' training curriculum, which has been expanded across the whole agency and adopted by offices across the Clemenger Group.
Ksheer.jpgDS Group's Ksheer, a premium dairy brand, launched a new campaign including a TVC with the tagline "Ek Acchi Aadat". The new TVC strengthens the brand positioning of Ksheer as a good habit to instill. The TVC depicts the daily routine of a joint family - be it sleeping in late, playing video games or doing too much of office work from home.


Piaggio brands return home to Soho Square India

Samrat Bedi.jpgSoho Square India has been handed the creative duties of Piaggio brands, Aprilia and Vespa, after a hard-fought pitch involving multiple agencies, over several rounds. This comes on the back of recently-acquired Nicotex - Cipla's brand of smoking cessation gum.

Piaggio though, isn't entirely new to Soho Square. The agency earlier re-launched Vespa in India. However, due to a global re-alignment the account had to be moved. This time though, the Piaggio India team was specifically looking for a local agency with a deep understanding of Indian markets.

Although the pitch was only for the Aprilia account, the Piaggio management eventually decided to award the entire two wheeler business, including Vespa, to Soho Square.
ANDY & BEC-web.jpgCB Exclusive - Campaign Brief can reveal that former Colenso BBDO and Whybin\TBWA Auckland ECD, Andy Blood, has been appointed creative strategist for Facebook & Instagram ANZ.

As part of the Facebook Creative Shop team, Blood will be joining a global team of over 130+ creative strategists who partner with clients and agencies in building outstanding work for the platform. 
"Andy is simply one of the most accomplished ideas people in the business. He is someone I've always greatly admired and I'm thrilled he is joining the team. His work, and his passion for the work, is truly world-class," says Rebecca Carrasco (pictured with Blood), head of Facebook Creative Shop Australia and New Zealand, who came on board in November last year. this year follows smart, savvy travelers as they in turn, follow their passions to the perfect accommodation. To kick off its new integrated brand campaign, has released a TVC, "Food Lovers," created by Wieden+Kennedy Tokyo. The campaign includes two additional TVCs, in addition to multiple online films and unique social media content.

dittotv4.jpgdittoTV India has launched a nationwide integrated marketing campaign aiming to capture the hearts to millions of television viewers. The live TV platform has rolled out the campaign in 16 cities to raise awareness about the affordable platform that makes TV accessible to anyone with a phone, laptop or tablet. In line with its core theme of innovation and disruption, the marketing campaign includes a marketing mix consisting of a TV commercial, Digital activation across social media platforms, Media and PR integration and activations, and xtensive outdoor branding and activations.

VIEW THE TEASER SPOT targets forgetful drivers in this interactive campaign via BBH India.

They intercepted youtube for several days and continued with their message until people renewed their insurance.

Ceylon Today.jpgCeylon Today2.jpgSri Lanka's national English daily Ceylon Today as part of their initiative to further encourage and highlight the importance of recycling, recently launched a series of 'Afterlife' ads created by TBWASri Lanka.

They engaged their readers with an interesting fact by focusing their attention on how, even though, people are prone to recycling frequently, it's in our nature to recycle in large quantities, forgetting the tiny pieces of paper. It is a global habit that they felt needed to change.

So Ceylon Today made it their mission to put Sri Lanka on a path to recycling every piece of paper, regardless of size. Hence, they went in search of the tiniest pieces of paper that people would seldom ever think to recycle - The Chad. Chads are the tiny round pieces of paper left behind after papers are punched. It was the perfect find to convey their strong belief that "even a tiny piece has an afterlife".

They produced 3 ads depicting 3 different devil masks made up of Chads. It was a pertinent reminder - that even the tiniest piece of paper recycled, goes a long way in saving the planet - demonstrated by the devil masks, which in Sri Lankan arts and culture, represent the afterlife.

Advertising. Who will teach the teachers?

Advertising-teachers.jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

"Any fool can know. The point is to understand." ~ Albert Einstein

Many years ago, I worked with a truly great global creative director. Let's call him John. He was a mentor to me. We were working on a large global piece of business. The problem we faced was making the company, and by company, I mean a board of about 12 very conservative, risk averse people understand they had to change. We had to make them understand that the work they were doing wasn't the path forward.

At the time I didn't have a clue how to do this. I was young and a little out of my depth. The people I was dealing with were worried about their prostates and I was worried about getting a Playstation. That is a big difference in anyone's language. The last thing these people wanted to do was take a risk. It is one of those situations where paralysis was the most likely outcome. This is always a problem because the speed an agency needs to move at is often way faster than the speed a large multi-national wants to proceed at.
ABS CBN BOAT.jpgTBWASantiago Mangada Puno has created this print campaign for the ABS-CBN Foundation using Dirty Watercolor, an exhibit of artworks created using pigments from Manila's most polluted rivers.

Credits - Directors: Kevin Gabon, Emilie Batard. Chief Creative Officer and ECD: Melvin M. Mangada. Art Directors: Luigi Villamar. Nikko Pascua. Creative Director/Copywriter: Bryan Siy. Creative Director/Art Director. John Ed De Vera. Agency Producers: Maan Dela Cruz, Denise Jose.
Leigh-Terry-1.jpgIPG Mediabrands has lured Leigh Terry from Omnicom Media Group ANZ to the CEO role at IPG Mediabrands in Asia Pacific. Terry is a highly regarded media innovator and leader whose career has spanned Europe and the Pacific.
"Asia Pacific is a key priority for regional investment over the next five years," says IPG Mediabrands' Global CEO Henry Tajer. "The region continues to hold enormous potential for our clients and our business and Leigh possesses the talent, experience and vision to deliver on the plans we have in place."

"Leigh is a very highly respected and effective executive who has been on our most-wanted list for quite some time and I am very excited he has chosen to join us."
Peter Horgan_CEO (1).jpgOmnicom Media Group has promoted Peter Horgan to CEO ANZ replacing Leigh Terry, who has moved to rival media network IPG Mediabrands as CEO for the APAC region.

Horgan was most recently CEO of OMD Australia and will report to Cheuk Chiang, CEO of Omnicom Media Group Asia Pacific.

His promotion will see him take charge of all of Omnicom Media Group's assets in Australia and New Zealand and across all brands including OMD, PHD, M2M, Foundation, Dynamo, Resolution, Accuen, Annalect and Airwave.

"The ANZ region is a stellar success story with both OMD and PHD performing phenomenally well in terms of reputation, scale and business growth. Leigh has played a key role in that success, driving the growth and stability of our agencies in the region. We are thankful for his leadership and contribution," says Chiang.

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Just put your email address in the "GET FREE DAILY NEWSLETTER - SUBSCRIBE FREE NOW" near the top right of the Campaign Brief Asia home page and each day you will receive one email around 1pm (Singapore time) highlighting all the days creative news and awards coverage. It's a simple 30 second process that will keep you in touch.
My Son.jpgBBH China has released a new spot to highlight the "lost children" problem in China. In one take, we see a joyful father next to his young son. He proudly describes all the wonderful attributes his son possesses while the camera slowly zooms in. The son eventually gets cropped out as the camera zooms in very tight.

Suddenly in a single moment the father's emotions change from joyful to anxious and hopelessness. The camera zooms out to reveal in place of the son is a picture of him on a Missing Child poster. The father now describes what's written on the poster as he tries not to break down at the disappearance of his son.





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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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