DICK-TORONTO.jpgCanadian agency Zulu Alpha Kilo has created a film that most agencies wouldn't dare to create.

The video, which was screened at last night's Agency of the Year event in Toronto, takes a humorous look at how a 1960s ad man would adjust to life in today's ad world. Viewer warning: some nudity, swearing, and off-colour humour. 

WATCH THE FILM 
Aaron Phua.jpgMcCann Worldgroup has appointed Aaron Phua as Asia Pacific executive creative director for Coca-Cola, a newly created position following Coca-Cola's recent appointment of McCann Worldgroup China.
 
Phua (pictured) will be based at McCann Shanghai and will partner with Cia Hatzi, MWG's regional business director, to elevate the standard of creatively innovative solutions for Coca-Cola. He will also work with Tomaz Mok, chairman of McCann Worldgroup China.
 
Jesse Lin, Greater China CEO of McCann Worldgroup, said, "Being awarded Coca-Cola's Red business in such a vibrant and competitive battleground testifies to our deep understanding of the market and collaborative capabilities across China. This appointment marks our focus to improve the quality of creative output to deliver big ideas across multiple platforms for Coke."

Y&R Guangzhou takes on Biostime business

LuisAlbertodaRosa.jpgMaternal and child nutrition brand Biostime has appointed Y&R Guangzhou as its creative agency focusing on Biostime milk powder and probiotic brand strategy and creative communications.

Y&R Guangzhou gained Biostime's recognition following a previous pitch called a few months ago. During that first project period Biostime and Y&R got to know each other better, and under mutual agreement Y&R has been awarded more business from this famous domestic brand. This is also the first time Biostime has chosen to work with an international 4A advertising agency.

CEO of Biostime Luo Fei commented on this further cooperation with Y&R, "We chose Y&R Guangzhou as our partner because Y&R possesses the very unique strategic tool-Brand Asset Valuation system globally, we believe it will further enhance Biostime's brand strategy angles; on the other hand, we are able to take advantage of Y&R's network resources and professional creatives so as to bring international marketing strategy and creative concepts to Biostime. We trust that Y&R will become our important partner when together building the No. 1 brand for providing Chinese mothers-to be and mothers with nutrition knowledge for infants feeding and caring along the road!"
WWF_card 2014.jpgBBH China recently won a gold at the China Effies. The Effie Awards are known by advertisers and agencies globally as the pre-eminent effectiveness award in the industry.

In May this year, The World Wildlife Federation (WWF) together with BBH China and China's top networking sites hijacked the digital space with 'smog' during Earth Hour to highlight China's growing air pollution hazard.

The campaign aimed to engage with at least 91% of netizens who are social media users across China.
 
Publicis_JB_Manila.jpgLeading Philippines' digital agency K2Interactive Asia is joining forces with Publicis JimenezBasic. The move represents a major foray for Publicis JimenezBasic into digital brand strategy, identity development, search engine and social media campaigns, app development, and e-commerce platforms.

Established in 1999, K2 Interactive Asia is headed by Dave Drilon and services clients such as Ayala Corporation, First Philippine Holdings, DM Consunji Inc., Aboitiz, Phinma, Trans-Asia Power, IFC/World Bank, Metrobank, Fonterra Brands, The Medical City, SM, Samsung Philippines, Homme et Femme/Fred Perry, and National Bookstore Online.  Drilon, is taking on the role of Chief Digital Officer.
1.jpgAustralia: It was a 'Victoria-ous' evening at the  Association for Data-driven Marketing and Advertising's (ADMA) new Australian Creativity and Effectiveness Awards with five Melbourne agencies walking away with the lion's share of trophies.

Whybin\TBWA Group Melbourne, Clemenger BBDO Melbourne, GPY&R Melbourne, McCann Melbourne and Leo Burnett Melbourne all won awards at tonight's gala evening at The Star in Pyrmont, Sydney.
Jacques Séguéla.jpgThe Gunn Report has released a special Showreel of 50 Years of Best Car commercials as selected by legendary Havas adman Jacques Séguéla.

Featuring iconic and much loved commercials that have stood the test of time, Séguéla's (pictured) selection includes over 60 of the greatest and most awarded car ads ever made.
 
Doyle Dane Bernbach's 'Funeral' for Volkswagen (1969); 'Baseball, Hot Dogs, Apple Pie' for Chevrolet by Campbell-Ewald (1974); 'Snow Covered' for Jeep by Bozell North (1994); 'The Hire' for BMW by Fallon (2002); 'Sculptor' for Peugeot by Euro RSCG (2003) now Havas Worldwide; 'Cog' for Honda by Wieden + Kennedy (2004); and 'Humanity' for Toyota by Hakuhodo (2006), are just a few of the enduring ads featured in the reel.

Abhijit Avasthi quits Ogilvy India

Avasthi.jpgAbhijit Avasthi, the long-serving national creative director of Ogilvy India has resigned.

Since 2009, Avasthi and Rajiv Rao have led the creative department at Ogilvy India as co-NCDs. Speculation is that he will set up his own agency.

Avasthi began his advertising career at Bates India in 1997 before joining Ogilvy a few years later.

See Avasthi's interview with India's Afaqs! for more.
Clear Channel Team.jpgClear Channel Singapore has expanded its management team with new appointments and promotion - Alison Lim as Head of Business Operations, Dorothy Lim as Sales Director, Low Sing Yee as Marketing Director and Lynn Tan as Operations Director. Picture: (from left) Alison Lim, Dorothy Lim, Lynn Tan and Sing Yee.
StarHub.jpgThe Gong Creative Circle Awards has announced the finalists for their 2014 Awards show with the top performing agencies, at this shortlist stage, being DDB Group Singapore, BBDO and Proximity Singapore  and Grey Group Singapore. The Gongs, organised each year by the Association of Accredited Advertising Agents Singapore, are the most prestigious local awards in Singapore.

Overall at the shortlist stage, DDB Group Singapore has the most number of finalists across all categories with 40. Thirteen of these are for their "StarHub 4G" campaign (pictured).
Jason Buckley_compressed.jpgDavid Sable, global CEO of Y&R, has appointed Jason Buckley CEO of Y&R Australia/New Zealand. Based in Sydney, he will be responsible for all the Y&R companies in the region.
 
Buckley joined Y&R in 2011 as chief financial officer and was named chief operating officer in 2012.  Under his leadership, Y&R launched VML and successfully aligned it with GPY&R Advertising, expanded the shopper marketing capabilities of Ideaworks and drove innovation throughout group, leading Y&R Group to be ranked one of the Top 5 Most Innovative Companies in Australia by BRW for 2014.  A re-energized new business operation has this year delivered significant wins including Australian Post, Belong from Telstra and Dick Smith and contributed to the agency's strong growth.
 
Says Sable: "Since Jason arrived at Y&R, he has been a remarkable catalyst for change.  He has strong business acumen, great entrepreneurial instincts, and a real affinity for our clients' businesses.  What makes it all work is his ability to motivate and inspire people on all sides of the business.  He has truly earned this promotion by building on our creative, collaborative culture, which is delivering results for our clients and for ourselves."

Mori Inc. Tokyo creates new OK Go music video

OK Go.jpgJapanese hot-shop Mori Inc. Tokyo has created a new video for OK Go's new track "I Won't Let You Down". The video is another one-shot take and features small Honda UNI-CUB motorcycles.

VIEW THE SPOT

Leo Burnett rides away with Bajaj Discover

Saurabh Varma.jpgLeo Burnett India has won back Bajaj Auto's Discover business.
 
Leo Burnett is extremely excited and energized about winning the business back. The agency created memorable campaigns for the brand including Bajaj Calibre - The Unshakeable when they worked with Bajaj Auto from 2001 to 2008.

Commenting on the win, Saurabh Varma, CEO, Leo Burnett (pictured) said, "It is a privilege to work with Bajaj Auto again. We are committed to using the power of Human Kind and integrated thinking to create a larger share of the future for this iconic brand."
f0f90eb6-7e79-40e9-b1cf-c8e7ec64a456-thumb-400x268-166699.jpgWith close to 120,000 people viewing it online every hour, Air New Zealand's latest Hobbit-inspired safety video, The Most Epic Safety Video Ever Made, has become the airline's most popular video to date, clocking up a record 16 million online views within a week of release.
 
The video stars cast members from all three films in The Hobbit Trilogy including Elijah Wood (Frodo Baggins), Dean O'Gorman (Fili the Dwarf) and Sylvester McCoy (Radagast).  It also features cameos from The Hobbit Trilogy director Sir Peter Jackson, Weta Workshop Co-Founder Sir Richard Taylor and the director of the video, Kiwi filmmaker Taika Waititi.

VIEW THE VIDEO
Eyes on the Road.jpgVolkswagen's "Eyes on the Road" campaign by OgilvyOne Beijing, highlighting the dangers of texting and driving, has been honored as the night's biggest winner at the Effie China Awards - earning 4 golds, including in Media Innovation and the new Influencers category. The wins boosted Ogilvy & Mather China to the top as the most awarded creative agency this year - collecting a grand total of 12 accolades.

VIEW THE DEMONSTRATION
Unilab Active Health blue.jpgFollowing a recent four-way pitch, Lowe Philippines has won the Unilab Active Health account. Established in 1945, Unilab is the biggest pharmaceutical and healthcare company in the Philippines.
 
Lowe will handle countrywide, full-service creative duties for Unilab's pioneering fitness and performance platform, Active Health. Active Health has been the driving force behind some of the country's most iconic hi-performance events, including TriUnited, RunUnited, Bike United.
Manish Darji.jpgDDB Mudra West India has appointed industry veteran Manish Darji as Executive Creative Director.

Darji (pictured) is a profoundly awarded personality of the Indian advertising fraternity. During his career he has taken home prestigious awards from the ABBYs to Spikes Asia to One Show, D&AD, LIA, New York Festivals and Cannes Lion. Recently, his work for CRY was also much appreciated at various award forums.

With over 15 years of experience Darji joins DDB Mudra Group from BBH India. He has also worked with agencies such as McCann Erickson, Ogilvy, Rediffusion Y&R and Bates 141 and has worked on world renowned brands such as Coca Cola, NDTV, Western Union, WWF, Incredible India, Fevicol, Cadbury, Tata Nano, Virgin Mobile, Skoda, CRY, TVS Wego, Marico, Vaseline and Vat 69. This is Darji's second stint with the DDB Mudra Group. 
Screen Shot 2014-10-28 at 1.42.20 pm.jpgAustralia - Specsavers Australia and recently appointed agency cummins&partners Melbourne are set to launch two new commercials in the long-running and much-loved global 'Should've gone to Specsavers' campaign.
 
The spots highlight the pitfalls of having poor eyesight during the summer holiday period.

VIEW THE 'RESCUE' SPOT
VIEW THE 'VOLLEYBALL' SPOT
Tripti Lochan.jpgVML Qais has been appointed by Mahindra & Mahindra as its digital agency, to lead the revamp of Mahindra's corporate website mahindra.com.

The revamp of the website is one of Mahindra's key initiatives in their journey to become a globally admired brand. "We aim to make 'Mahindra' one of the 50 most admired global brands by 2021, a brand that empowers people to rise to their dreams and achieve their full potential," said Mr Karthik, Vice President, Corporate Brand at Mahindra.

VML Qais and Mahindra have worked together since 2010, with VML Qais leading award-winning digital duties like the Rise Blog and 'Spark the Rise'.
HubPrize.jpgGlobal retail design and brand consultancy Fitch has won two awards with B&Q China's Vivid Homes - a Gold from The Hub Prize and a Successful Design Award.

By recognizing performance across brand and retail experiences from around the world, US based The Hub Prize promotes innovation and excellence - how brand experience will improve daily lives and create emotional bonds with consumers.
Pipe Jams.jpgUsing the metaphor of Jakarta's bad traffic conditions Advantage Advertising Jakarta demonstrates the role of Shock Drain Opener as a solution for extremely clogged drain pipes.

Credits - Executive Creative Director: Pascal Hierholz. Creative Director: Galvin Sanusi. Art Director: Bobby. Copywriters: Yanuar Mahadi, Bagus Paramarta. Account Director: Erlina. Agency Producer: Endah. Photographer: Indra (2H), Gino.

Karishma Lintas India wins Paper Boat business

GV Krishnan, Executive Director - South, Karishma Lintas.jpgKarishma Lintas Bangalore has won the creative mandate of Paper Boat. As its partner, Karishma Lintas will be responsible for providing creative insights and solutions to Paper Boat and will also chart out strategic recommendations, positioning and marketing of brand Paper Boat across various media.

On winning the account, GV Krishnan, Executive Director - South, Karishma Lintas (pictured) said, "We admire the vision and purpose of brand Paper Boat aspiring to reduce cynicism in society and to reaffirm faith in life. Through our creative solutions, we genuinely believe that we could win the heart of every Indian by emotionally connecting with his childhood memory and serving them a delicious traditional Indian drink to savour. We've had inspiring and transparent discussions with the founders of Paper Boat and are excited to create an awesome portfolio going ahead for Karishma Lintas."
 
Sharing his thoughts on choosing Karishma Lintas as its creative partner, Neeraj Kakkar, CEO, Hector Beverages commented, "Design thinking is at the crux of Paper Boat and we believe that the same applies for Karishma Lintas. With a very clear mandate in mind, we decided to appoint Karishma Lintas as the creative agency for our brand. Backed by a strong team and their ideas we were very confident about our choice and the quality of delivery. Karishma Lintas understands our brand sensibilities and their work has been inspiring."
Olivier Apers Picture 2014.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Olivier Apers, creative director at BETC, Paris.

BEST TV
The film, which surprised, stunned and amused me the most was Weekday X RFSU Be Carefree, not Careless. Encouraging the use of condoms isn't the easiest subject to deal with and a lot has already been done. But, by going with an approach that's both shocking and touching Weekday + RFSU pulls it off brilliantly. The film is well-crafted and has an excellent tag line. READ MORE...
TwistedFootball_Milo.jpgOgilvy & Mather Malaysia and JWT Tokyo were both awarded a Bronze award for their respective campaigns for Lux and MILO powdered milk in the IPA Effectiveness Awards, the world's most rigorous and prestigious Awards scheme, which took place in London last night.   The Awards showcase and reward campaigns that demonstrate their marketing payback.
 
The campaign for Milo for Nestle Malaysia by Ogilvy & Mather Malaysia gave new growth for an old brand. Nestlé found that as Malaysian children age, their consumption of MILO powdered beverages declined. Nestlé sold canned, ready-to-drink MILO but found that the image of the well-nourished, buttoned-up elementary school student that MILO powder advertised did not match with the mindset of these new teenage consumers.
Kartik Smetacek_Saatchi.jpgL&K Saatchi & Saatchi in Mumbai has appointed Kartik Smetacek (left) as their new Executive Creative Director. He was previously with ideas@work, Mumbai.
 
"Acquiring talent has and will be our focus across offices. Great work can only come from wonderful creative people and I believe Kartik is definitely one of them", said Charles Victor, National Creative Director, L&K Saatchi & Saatchi. "He has extensive, diverse experience and I love the fact that he's hungry to take on bigger responsibilities and challenges. Bringing people like Kartik into the system is one of the many steps taken to raise the creative bar here and the results of which will soon be seen."
 
Smetacek said: "While my time at ideas@work was rewarding on many fronts, I missed the scale and opportunity that a big agency provides. So when Praveen and Charles offered me Renault, I jumped at the chance to work on a marquee international brand and in a category as buzzing as automobiles."
MYER-WONDERFUL.jpgAustralia: Leading Australian fashion department store, Myer is set to reveal its first brand re-launch for nearly a decade today, in partnership with its new creative agency Clemenger BBDO, Melbourne.

The brand positioning message, 'find wonderful', is a major shift in direction for the iconic department store, and follows extensive research into the Myer customer base, its desires and aspirations.

Clemenger BBDO Melbourne, appointed by Myer back in August, worked in conjunction with fashion specialist, Unit1 Creative.

VIEW THE SPOT
Subbaraju Alluri_V1.jpgYolk(at)Grey, Grey Group's digital and social media arm has been rebranded as Grey Digital, in a move to create tighter brand integration with Grey Group. Grey Digital sits alongside their traditional Advertising suite and the recently launched in-house production facility, GreyWorks.
 
"The rebranding of Grey Digital marks the establishment of a fully integrated Grey Group, with capabilities across the advertising, social, digital and production disciplines. This rebranding is not simply manifested in a name change, but will also see reorganization of workflows and processes, as well as physical seating areas, to strengthen our integrated team. The team is excited with this change and we are looking forward to developing more creative and dynamic 360 campaigns for our clients," said Subbaraju Alluri, CEO, Grey Group Singapore (pictured).
Roman-Coppola.jpgDirector, screenwriter and producer Roman Coppola will headline Ciclope Festival 2014, the only international event fully dedicated to the "craft" in moving image and advertising. Coppola, (pictured) who worked in Bram Stoker's Dracula, Lost in Translation, The Darjeeling Limited and The Grand Budapest Hotel among other movies, and shot two feature films, commercials and videos for Arctic Monkeys, The Strokes and Arcade Fire, will participate in a public interview on November 7, at Babylon, Berlin.
 
The public interview with Roman Coppola will be the grand finale of the 5th edition of Ciclope Festival, which will also gather other top producers, directors and creatives from all over the world, such as Morihiko Hasebe (Hakuhodo, Japan), Sneha Iype (Nirvana Films, India), Jacqueline Zhang (Gwantsi, China), Ringan Ledwidge (Rattling Stick, UK), Georges Bermann (Partizan, France), Sarah Barclay (JWT, US), Johannes Ahlund (B-Reel, Sweden), Fernando Nobre (Borghi/Lowe, Brazil) and Gerrit Zinke (thjnk, Germany) among many others.
 
For tickets, complete program, guest list and more information, please click here.
DerekG_bw1 - cropped.jpgAustralia: Ogilvy Group Sydney has lured renowned creative Derek Green back to Australia after a 10-year stint overseas, to take the helm of its 57-strong creative department in the role of executive creative director, partly filling the role left following the departure in July of national chief creative officer Steve Back.
 
An internationally acclaimed and award winning creative Green is currently SVP,  executive creative director of Cramer Krasselt in Chicago - a role he took on in March 2012 - and will be returning to home turf in December to take up the new role. He takes immediate responsibility for creative leadership and ultimately the creative work across all Ogilvy Sydney's client roster and brings a strong digital pedigree to the job.

Veksner: Some philosophical bullshit for you

br4.jpgBy Simon Veksner
Creative Partner, DDB Sydney

I studied Philosophy at university. Well, in theory I did. Like many students I was more interested in going to discos and eating kebabs, so I only really got around to seriously looking at Philosophy in my last term, which was probably a little late.

Nevertheless, occasionally I observe something in advertising that dredges up a Philosophical memory. READ ON...
Toyota Dream Car Pic 2.jpgBack in May of this year, Toyota Motor Sales & Marketing Corporation (TMSM) and Saatchi & Saatchi Fallon (SSF) Tokyo launched "Dream Car of the Day", a first-of-its-kind innovative Vine campaign that brought an exciting new dimension to its 8th annual Toyota Dream Car Art Contest.

VIEW THE VIDEO
bodycon.jpgStylish gowns are made out of hair in this print campaign for hair product Lucido-L from Matari Advertising Jakarta.

Credits - Creative Director: Agung P. Suhanjaya. Art Director/Copywriter: Jeffry Katianda. Photographer: Nurulita.
girl.jpgThe pain lasts a lifetime as shown in this print campaign from Leo Burnett Bangkok as they spread the message - Help stop child abuse before it begins.

Credits - Chief Creative Officer: Sompat Trisadikun. Executive Creative Director: Sanpathit Tavijaroen. Copywriter: Sorasak Songnapawuttikul. Art Directors: Jutarat Kongton, Sanpathit Tavijaroen, Sompat Trisadikun. Creative Director/Copywriter: Chanwit Nimcharoen. Producer: Sarawut Lertkittipaporn. Photographer: Chub Nokkaew. Account Manager: Nattanan Arriyavat. Production: Chubcheevit Studio.
Screen Shot 2014-10-24 at 8.20.30 am.jpgTo celebrate the new range of Lynx Hair products hitting Australian shelves, Lynx has launched a new campaign which aims to help men get the look with Lynx 'Mantorials' via BBH London and Caviar production house.

Research by Unilever into the modern man's grooming regime shows that 87 per cent of guys stick to a single hairstyle they wear daily, as opposed to swapping it up[1]. Lynx has taken this revealing insight into guy's grooming routine and developed a 'look-based architecture' to the new Lynx styling range, giving guys the ease to create any look they want in seconds.

VIEW MESSY LOOK SPOT
VIEW CLEAN CUT LOOK SPOT
VIEW NATURAL LOOK SPOT
VIEW THE SPIKED UP LOOK
CATHAY PACIFIC.jpgEight Hong Kong has partnered with Cathay Pacific to spearhead an extensive brand experience project. The work guides the redesign of the carrier's visual identity and extends to the design of its lounges, offices, products and digital interfaces.

"Working closely with senior leadership and across the organisation, we are helping to create a more unified brand experience - one that is beautiful, consistent and recognisably Cathay Pacific," says Chris Fjelddahl, Partner at Eight. "Cathay Pacific understands the benefits of making design an intrinsic part of the business, and this process goes well beyond cosmetic changes. Consistency and clear guidance drives efficiencies when it comes to creating, or refreshing any element of the brand."

VIEW THE VIDEO
eye.jpgAsian agencies have received 21 shortlists in the 2014 The Global Awards competition with Singapore leading the pack with 13 shortlists, with Grey Group Singapore awarded nine of those shortlists. Japan has received 5 shortlists, India two and China one.

This year marks the 20th anniversary of the Global Awards dedication to recognising the World's Best Healthcare & Wellness Advertising.

To celebrate this milestone, the competition launched the Young Globals student competition & internship program. Young Globals offers students the opportunity to earn a prestigious Global Award, and the chance to test drive their career in healthcare advertising. This hallmark anniversary reinforces the Global Award's mission of Creative Globalization honoring creative ideas in the field of healthcare & wellness advertising from all global regions without boundaries or restrictions. A graphic mural representing "Creative Globalization" will be unveiled at the 2014 Global Awards celebration in New York City.

Click here to view the full shortlist.
Box tv.jpgIn this fully 3D printed web commercial for Zihua.com.cn, China's first online learning platform focused on the creative industries, every single thing you see in the video is something you can learn on the site: character design, CG animation, stop motion animation, illustration, film scoring, sound design and 3D printing. Even the cast used in the film features the actual teachers and team from the platform.

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FRYPAN_0078_hero low res.jpgAustralia: Ogilvy Sydney senior copywriter Andrew Hankin has quite literally created the largest attraction at this year's Sculpture by the Sea exhibition on Australia's most famous beach, Bondi Beach.
 
His work entitled 'We're fryin' out here' is an enormous frying pan located right in the middle of the beach and reminds people to be careful about 'cooking' ourselves this summer.
Sandy Widyanata_Film Construction.jpgHollywood studio Lionsgate has selected Film Construction director Sandy Widyanata for the movie adaptation of romance-drama "Goodbye for Now."
 
"Goodbye for Now," based on Laurie Frankel's novel, centres on a computer genius who invents a way for people to e-mail loved ones who have passed on. When he unexpectedly loses the woman he loves, he must face his own creation to keep her close or lose her forever.

The script is in development at Temple Hill, the producers of the 'Twilight' movies, 'The Fault in Our Stars' and 'The Maze Runner'. The script has been adapted by Jessica Goldberg ('Parenthood') and is currently being rewritten by acclaimed novelist and screenwriter Jonathan Tropper ('This is Where I Leave You').
locked account.jpgLexus International and The Weinstein Company will premiere two short films exploring the theme "Life is Amazing" on October 27th. To promote this, Lexus International is partnering with Twitter in a campaign providing exclusive, early access to both short films for @LexusInt account followers.
 
The Saatchi & Saatchi Fallon Tokyo inspired idea of a VIP pre-release movie screening, the @LexusInt account will be locked for 24 hours on October 26th and the account followers will receive an early access private link to watch the movies in advance of the official release on October 27th. Lexus International began teasing the Silver Screen Access campaign with a tweet on October 17th.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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