CB Asia 2017 Rankings_India_Agencies.jpgPrasoon Joshi_2018.jpg2018 has proven to be a sensational year of creative performances for McCann Worldgroup India. This year's dominant performance at award shows sees McCann Worldgroup India sitting clearly on top of the Campaign Brief Asia India Creative Rankings and are worth winners of the Campaign Brief Asia's 2018 India Creative Agency of the Year award.

In these rankings McCann moved back up to #1 position, after being unseated last year by BBDO India. Over the 2018 awards season McCann managed to win awards at every show counted in the Campaign Brief Asia Rankings, except AWARD and AdStars, which they did not enter.

McCann's best performances were at AdFest (405pts), One Show (420pts) and Clio (360pts). They also performed well at D&AD (230pts), New York Festivals (230pts), Campaign Brief's The Work (180pts), Cannes Lions (170pts), Spikes Asia (190pts) and London International Awards (15pts).
Legendary Party_Spikes 2018_email.jpgJoin Campaign Brief in Singapore as we get together with Song Zu, Fin Design + Effects, Arcade, Finch, NAKATOMI, Audio Network and Tiger Beer to stage biggest Campaign Brief Legendary Party of the year - the 6th annual Spikes Asia Legendary Party.

For all Spikes Asia delegates attending this year and our friends in Singapore put 8pm on September 26th in your diary as we take over GEM Bar and surrounding streets and enjoy a truly legendary evening at the best party and networking event of the Spikes Asia Festival.

This year we have added 3 new sponsors with top Australasian production company Finch, technology company NAKATOMI and music library Audio Network joining our foundation sponsors Song Zu, Fin Design + Effects, Arcade and Tiger Beer. Look forward to catching up there!

Jim and Carren.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judges are Jim Wood and Carren O'Keefe, co-ECDs/partners at AnalogFolk, with Wood based in New York and O'Keefe based in Portland.

BEST TV
Winner: IKEA 'Lamp 2'. Many of us remember CPB's Unboring work and the original, iconic Lamp spot for IKEA. It's only fitting that 16 some-odd years later, the story continues. What makes this new spot unique and notable is its message; reusing and not wasting. Not only is it timely and current, repurposing a memorable piece of advertising in order to drive that home is a smart way to do it. Additionally, the stylistic and emotional choices made throughout, reflect many of the Spike Jonze original. From the way the little girl carries her new Lamp up the stairs to the Lamp's POV looking back or looking at her, Rethink's team was able to create both a perfect sequel and beautiful homage. READ ON...
Roads that Honk3.jpgTesco1.jpgThe 2018 Spikes Asia Innovation shortlist reveals the 12 shortlisted entries that will be presented live to the Innovation jury and attendees of this year's Festival.

Six entries from Asia have made the cut at the shortlist stage including - ''Roads that Honk' for Hindustan Petroleum by Leo Burnett India Mumbai, India, ''Unforgettable Bag' for Tesco by Grey Malaysia Kuala Lumpur, Malaysia, ''Relúmino' for Samsung Electronics by Cheil Worldwide Seoul, South Korea, ''Chatty School Bus' for Hyundai Motor Company by Hyundai Motor Company Seoul, South Korea, ''Making the World Accessible, Dot by Dot.' for Dot Incorporation by Serviceplan Korea Seoul, South Korea and ''Petal Paint' for JAT Holdings by Leo Burnett Colombo, Sri Lanka.
Abe & Miki.jpgTBWA\Hakuhodo Japan has appointed Makiko Abe as senior director, Human Resource and Ayaho Miki as director, Human Resource and Talent Development. Both Abe and Miki will work to further align and deepen the Talent and Human Resource function at the agency.

Chris Iki, Chief Operating Officer said, "Our people are our agency, they're our product, our culture and they add the greatest value to our industry. Yet finding the right talent is an on-going issue due the rapid changes of the industry."

According to PwC 21st CEO Survey 2018, the areas keeping Asia Pacific's CEO's awake at night are finding the right talent, with the right skills, coupled with the speed of technology. Continued Iki, "The human resource and talent functions must have a seat at the senior management table and become a true strategic partner, it's essential to drive business performance.
THE LAB.jpgALT Worldwide, a communications company based in Singapore, and owner of creative agency GOVT, has launched its second subsidiary, THE LAB. THE LAB is a specialist agency, and in the interim, will be led by ALT's Group CEO, Leon Lai and ALT's Chief Creative Officer, Aaron Koh.

"We don't need to be experts to know that communications are targeted at humans. And that's what THE LAB was set up to build, a consideration for the human experience. Advertising has evolved from being a pusher, to that of needing to be a pull factor. And those pull factors exist in a variety of ways. People look for the overall customer experience, engagement and interaction, and that matters more than just the static advertising messages that brands are putting out. How brands behave today needs to be more important than merely what brands," Lai said.
Balance Mouse.jpgSamsung Card has partnered with INNORED to launch an innovative and humorous pair of campaign spots in South Korea that focus on creating a better work-life balance for office workers in today's hectic world. The campaign, which launched in early August, marks the third installment of the Samsung Card  "Number Series."

Tat Tiscon.jpgEver looked at the Bandra Worli Sea Link and wondered at the engineering genius behind it? Or at a skyscraper and marveled at the engineering feat. Truth be told, engineers are everywhere. From the humble everyday things to large infrastructures. They are the ones who make things happen. But sadly, their contribution and importance remain behind the scenes. So this Engineers Day, Tata Tiscon, India's leading rebar brand, decided to bring the spotlight back on the engineers. The brand has created a short film titled The Build, that brings out the importance of engineers in our lives.

VIEW THE SPOT (in Hindi)
LOOK BEFORE YOU LEAVE.jpgLowe Lintas Delhi has recently conceived a campaign for Google Maps, promoting their 2-wheeler mode in the Indian market. It is notable that India is the largest market for two-wheelers globally and two-wheelers represent 70% of all registered motor vehicles in India. Two-wheeler mode was launched on Google Maps in Dec 2017 to address the needs of this large segment. Given the high relevance of two-wheeler mode to the Indian market, the campaign aims to increase awareness and usage of two-wheeler mode. The campaign thought is based on something that is behavioral and deeply engrained in our habits.
 
VIEW THE SPOT
Gautam Reghunath.jpgFollowing a multi-agency pitch, Dentsu Webchutney has won the digital and social media duties for Uber in the India and South Asia region. The account will operate out of the agency's
Bengaluru office.
 
Sanjay Gupta, Head of Marketing, Uber India SA commented, "Dentsu Webchutney is an agency that has a track record of working on some of the most dynamic and impactful digital campaigns. We believe they have the right expertise for a brand like Uber. Uber's journey in the region is only getting started and we are excited to partner with Dentsu Webchutney to tell the story of how Uber is shaping the future of urban mobility in India."
SLAP.jpgLeveraging on the fact that seafood dishes and lemon-lime go hand-in-hand, 7UP has been focusing their communications on pairing the brand with seafood since 2014. To turn this common behavior into a ritual where consumers would naturally choose 7UP Lemon-Lime to complement their favourite seafood meals, BBDO Vietnam and 7UP devised a summer campaign that delivered a simple and memorable message: "Seafood needs 7UP Lemon-Lime" everywhere and anywhere they would search, order and eat seafood.

VIEW SPOT ONE (all in Vietnamese)
Call for Entries.jpgNew York Festivals 2019 AME Awards for the World's Best Advertising and Marketing Effectiveness is now accepting entries.

The deadline to enter the 2019 AME Awards competition is November 22, 2018.

AME Awards opened its 2019 competition with the recent appointment of Gayle Mandel to the role of executive director. With Mandel at the helm, AME's launches this year with strategic updates including a consolidation and restructuring of current categories, new categories, and enhanced entry process guidelines making the submission process much more user-friendly.

CB Asia 2018_Malaysia_AoY.jpgTan Kien Eng.jpgFor the second year running Leo Burnett Kuala Lumpur heads the Campaign Brief Asia Malaysia Creative Rankings.

Leo Burnett has 395 Creative Ranking Points from the past 2 years performances at award shows and takes out the Campaign Brief Asia's 2018 Malaysia Creative Agency of the Year title.

Leo Burnett Kuala Lumpur moved up to #1 in Malaysia last year from #5 position in 2016.

In 2018 the agency scored 130 Creative Ranking Points with award winning performances at AdStars and Campaign Brief's The Work. Pictured left is Tan Kien Eng CEO of Leo Burnett Malaysia.

In #2 position overall in Malaysia with 110 Creative Ranking Points is Ensemble Worldwide. This is the first year Ensemble has featured in our Creative Rankings, after being not ranked last year.

#3 with 75 points is Hakuhodo Malaysia, also a new entrant to the Creative Rankings.
CB Asia 2018_Korea_AoY.jpgKate Oh.jpgCheil Worldwide Seoul is once again the strongest creative force in the Korean market topping this year's 2018 Campaign Brief Asia Korea Creative Rankings.

With 1285 Creative Ranking Points in the latest Campaign Brief Asia Creative Rankings, Cheil Worldwide Seoul is a clear #1 in Korea and is awarded the Campaign Brief Asia 2018 Korean Creative Agency of the Year award.

in 2018 Cheil continued their excellent performances at the global and regional award shows picking up at AdStars (170pts), Spikes Asia (160pts), AdFest (130pts), Cannes Lions (40pts), London International Awards (55pts), Clio (30pts) and New York Festivals (25pts). (Pictured left is Cheil Worldwide Korea ECD Kate Hyewon Oh).

At #2 in Korea is Innocean Worldwide with 485 Creative Ranking Points. The agency scored an impressive 390 Creative Ranking Points in 2018 to move up from the #3 ranking position in Korea in 2017.
New-Zealand-Avocado-Asia.jpgUnited Media Solution (UMS), New Zealand's leading Chinese digital marketing agency, has been appointed by New Zealand Avocado, to create and manage its digital marketing presence in China.

New Zealand Avocado, the body which represents the country's avocado growers, has appointed UMS to build awareness of the brand and products in the China market as part of an overarching strategy to quadruple sales of NZ avacados to $280m and title productivity by 2023.

New Zealand Avocado was granted access to the Chinese market in January 2018 and will look to leverage this government approved market access to generate greater awareness for avocados from New Zealand.
01 Shower.jpgThe 4A Creative Awards is a Taiwan advertising awards show that is recognized as the most iconic local award on creativity.

It is co-organized by 4A member companies and takes charge of the promotion of the awards by turns every year. This year, ADK took on this task and for the first time invited 8 international heavyweight creative gurus and 7 Taiwanese creatives to jointly serve as the final judges.

In order to encourage Taiwanese creative people to participate, the creative team launched a series of "Any Time is Big Idea Time" poster, telling everyone: International creative gurus knows that big ideas can happen at any times! Not limited in the office. No matter where your big ideas come up with, as long as it is brilliant enough, come to enter the 4A Creative Award to impress the gurus, let them cheer for you!
Arif Mumtaz.jpgOmnicom Media Group has appointed Arif Mumtaz as Data Analytics Director for Asia Pacific. This role will see Mumtaz champion the use of data and analytics across all business units, ensuring the agency continues to develop best-in-breed practices, techniques and infrastructure for its agencies' clients.
 
Mumtaz (pictured left) joins Omnicom Media Group with over 10 years of international experience in data science, having led data-driven marketing initiatives for several multinational brands. His previous roles at Starcom, GroupM and Initiative have provided him with the knowledge and expertise to devise industry leading solutions for the Group's clients. As such, Mumtaz will report into Guy Hearn, who was recently appointed as Omnicom Media Group's Chief Product Officer for Asia Pacific to further integrate data and analytics into the product offerings of OMD, PHD and Hearts & Science.
 
"As digitisation and automation continue to accelerate in Asia Pacific, the applications of data and analytics are only widening," says Tony Harradine, CEO of Omnicom Media Group Asia Pacific. "In anticipation of our clients' growing demands in this space, we are strengthening our capabilities and infrastructure to ensure their brands continue to operate as market leaders in a rapidly changing marketplace. Given his extensive industry knowledge and experience, Arif will ensure we continue to build on our credentials and remain at the cutting edge of developments in this space."
Kartik Iyer (Happy mcgarrybowen).jpgTruecaller, the global leader in call identification and number blocking, has partnered with Happy Mcgarrybowen Bangalore to roll out its new campaign for this year.
 
Happy mcgarrybowen was roped in to help chart a new course for Truecaller's new avatar and host of services.
 
Kickstarting this partnership would be a full-blown campaign that would go live in a few weeks from now.
 
Kartik Iyer, Co-founder and CEO, Happy mcgarrybowen (pictured left) said, "We have been in talks with Truecaller for nearly a year now, exploring opportunities to work together. There has been a synergy of minds and thoughts from the first day the teams met together. A new campaign is already underway and shall be out soon. We see huge potential in the brand growing its offering, considering it is one of the few apps that commands acceptance amongst users of all phone segments. We look forward to a long-term relationship in building Truecaller's already strong equity in India."
Apollo.jpgApollo Tyres has added another differentiated offering to its portfolio with the launch of Alpha, India's first steel radial motorcycle tyre. The market for motorcycles radials is growing steadily especially with the market growing incrementally in the 200 cc + segment where speed and riding thrill is at always the core of the product offering
 
VIEW THE SPOT
SNAP_MentorshipAd_Final.jpgSchool of Narrative & Aesthetic Photography, SNAP, offers exclusive Mentorship Programmes and Workshops in Singapore, Bali, and New Delhi. These programmes provide an incredible opportunity to both amateurs and professionals to pick the brains of the best photography talent in South East Asia. The ad created by Blacksheep.Works India prompts the photography enthusiasts to pick their spot on www.letsnapit.com.

Credits - Creative Director/ writers: Asif Amin Tibet Baqual, Suneel G Katarnavare.

Don't miss the best of Asia's creative and award news. Sign up for the free Campaign Brief Asia Daily email newsletter. It takes just 30 seconds. CLICK HERE.
CB Asia 2018_Thailand.jpgNopadol and Wisit_2018_sml.jpgOver the past few years the Thailand creative market has been on a high with a handful of standout creative performers consistently winning at the global and regional award shows and festivals.

The traditional consistent creative high performers, the likes of BBDO Bangkok and Ogilvy Thailand, have been joined buy several others who are managing to make a big impact. GreynJ United, TBWA, J Walter Thompson, McCann Worldgroup and Leo Burnett have all had great creative success. Add to this is the smaller independents like CJ Worx, Choojai & Friends and Rabbit Digital Group who have emerged over the past 2 years.

The competitiveness and talent of the market is evident by the statistics that this year again show that Thailand is the second most awarded advertising market in Asia, behind Japan. Three years ago Thailand ranked as the 7th most awarded country in Asia.

The 2018 Campaign Brief Asia Creative Rankings again shows Thai agencies performing strongly, with 3 Bangkok agencies placed in the overall Asia Top 10 ranking. Ogilvy Group, CJ Worx and BBDO Bangkok are all placed in this year's Asia Top 10 (full chart released next week)
Spikes_IMG_4241.jpgThe date has been set and everything booked for the biggest Campaign Brief Legendary Party of the year - the 6th annual Spikes Asia Legendary Party.

For all Spikes Asia delegates and our friends in Singapore put September 26th in your diary and enjoy a truly legendary evening at the best party of the Spikes Asia Festival.

This year we have added 3 new sponsors with top Australasian production company Finch, technology company NAKATOMI and music library Audio Network joining our foundation sponsors Song Zu, Fin Design + Effects, Arcade and Tiger Beer.

Final LIA Awards deadline TODAY Fri, Sept 14

1ee8554f8f9d537422acfd9a_1280x372.jpgThe final deadline to enter the London International Awards is TODAY 11pm NY time, Friday, September 14.

ENTER NOW

To view the 2018 jury presidents, click here.

Entries submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2017 and 31st July 2018.

Don't miss the best of Asia's creative and award news. Sign up for the free Campaign Brief Asia Daily email newsletter. It takes just 30 seconds. CLICK HERE.
image002.jpgThe 2018 Mobius Awards competition is open with a deadline of Monday, October 1, 2018.

The Los Angeles-based international advertising event invites entries in all advertising mediums and formats. These include Brochure/Book, Direct, Digital, Immersive Marketing, Mixed Media Campaign, New Media, Online, Outdoor, Package Design and Redesign, Point-of-Purchase, Print, Radio, Television and Student. Special student entry pricing is available.

Entries must have been developed, introduced and/or reintroduced between Oct. 1, 2017, and Oct. 1, 2018.

Entrants may earn a First Place Mobius statuette or a Second Place Certificate for Outstanding Creativity. Also, Best of Show (Grand Prix) nominees are selected from First Place Mobius Awards winners, based on judges' recommendations. Judges are not required to select winners in each medium or category, however, which means some mediums might not have a "Best" winner every year. The intent, says Mobius Awards chairman Lee Gluckman, is to reward creativity and effectiveness and "not just give awards."

Mobius Awards, founded in 1971, is an independent competition that uses worldwide judges who access entries online. No judge knows how another has voted on an entry. The exception to online judging is Packaging, which is viewed by two sets of judges, an in-person group in Los Angeles and an online group.

The deadline for 2018 is Oct. 1. Questions should be directed to Kristen Szabo, manager, entrant relations and operations, at KristenSzabo@mobiusawards.com.
FF_WHITE_02.jpgThe FireFlies Antipodes is calling for riders for its third tour taking place from 17 to 23 February 2019 and are hoping to attract more riders from Asia. The ride covers approximately 1,000km over six gruelling days from Christchurch to Queenstown in New Zealand. Riders are dedicated to raising awareness and fundraising in the media world in aid of Beating Blood Cancers and Leukaemia.

A limited number of places are available. Riding with the spirit and motto 'For Those Who Suffer, We Ride' the tour aims to raise AUD$100,000 for The Snowdome Foundation and its own fight against Blood Cancers. Visit The FireFlies Antipodes website.
Sunil Yadav.jpgDentsu Aegis Network's media investment arm - Amplifi, has partnered with Spotify to launch The Audio Stack - a first-of-its-kind offering in Asia Pacific. The Audio Stack is a platform agnostic audio planning tool which allows clients and brands to reach their target audiences right when and where they are engaging with audio.

The Audio Stack has the capability to calibrate M1's panel survey data and Spotify's first party listening data to provide richer consumer insights. Combining these data sets in a strategic partnership unlocks the ability to accurately plan and optimize client investment across radio and digital audio, finding their audience online and offline while eliminating duplication.

In 2017, Dentsu Aegis UK beta-tested The Audio Stack tool with Consumer Packaged Goods and Travel clients. Subsequently, Dentsu Aegis Network UK has seen digital audio spend grow by 375%, with 79% of clients testing the platform. In August 2018, the UK and Asia Pacific regions relaunched the tool integrating Spotify first party listening data and M1 panel.
IndiaAA.jpgHorlicks' Fearless Kota, a campaign focusing on the exam stress, has won at the 4th edition of the IndIAA Awards, in the 'Food & Beverages' category. The award ceremony took place amidst celebrated jury members and marketing industry stalwarts, in Mumbai.
 
IndIAA Awards is the intellectual property of the International Advertising Association (IAA) India chapter. The IndIAA Awards are unique awards that recognise creative work done for top advertised categories which is not merely created for award shows. The work that is awarded, is chosen by an erudite CEO Jury from top marketing companies. The jury for IndIAA Awards 2018 included eminent names like, Ravi Desai- Amazon India; Rajiv Anand- Axis Bank; Suparna Mitra- Titan; Sangeeta Pendurkar- Pantaloons; Alpana Killawala- Reserve Bank of India and Ranju Kumar Mohan.
ALI BROWN.jpgAdFest has announced that Ali Brown, partner and executive producer at Prettybird in Los Angeles, will join AdFest 2019 as jury president of Film Craft Lotus and New Director Lotus.

Says Brown: "It's an honor to be joining the jury at AdFest 2019. I am excited to see first-hand the agencies, brands and production companies who are producing the best work across the Asia Pacific and Middle East."

With offices in Los Angeles and London and a diverse roster of filmmakers, creatives and collaborators, Prettybird produces entertainment that is creatively led and platform agnostic. The company's work has been recognized at award shows worldwide, and Prettybird was named Creativity magazine's Top Production Company of the Year in 2015.
YG16-DAI_Award-640x800 (1).jpgThe One Club for Creativity, a leading global non-profit organization celebrating creative excellence in advertising and design, and Diageo North America today announced a significant partnership to recognize and promote diversity, inclusion and gender equality among young creatives around the world.

The partnership ties in with The One Club's Young Guns program, which for more than 20 years has served as the industry's only international, cross-disciplinary, portfolio-based awards competition that identifies today's vanguard of globally and culturally diverse creative professionals 30 years of age and under.  

The first component of the partnership is the Diageo-Young Guns Diversity & Inclusion Award, kicking off this fall.  Teams at Diageo North America and The One Club will review portfolios of all Young Guns 16 global finalists and select a winner of the new award. 
CB Asia 2018_Taiwan.jpgRichard Yu_2018.jpgFor the third year in a row the Campaign Brief Asia Taiwan Creative Rankings show ADK Taiwan sitting at the top.

ADK has continued their award-winning form over the past 12 months earning 435 Creative Ranking Points to rank them #1 overall with a grand total of 790 Creative Ranking Points from the past two years.

The agency proved consistent across the regional award shows winning at AdFest, Spikes Asia, AWARD Awards, London International Awards and Campaign Brief's The Work.

In recognition of their strong creative performances ADK are named Campaign Brief Asia's 2018 Taiwan Creative Agency of the Year. ADK Taiwan's creative department is lead by chief creative officer Richard Yu (pictured left).

In #2 position is Leo Burnett Taiwan, who have also had an excellent 2 year period creatively and have a total of 555 Creative Ranking Points. In last year's Campaign Brief Asia Creative Rankings Leo Burnett were also ranked #2 after previously been unranked in 2016.

CB Asia 2018_Indonesia.jpgKok Keong_Hakuhodo 2018.jpgThe Indonesian industry is showing signs of a healthy creative resurgence going on the trends that are evolving out of the results of the 2018 Campaign Brief Asia Creative Rankings.

Whereas the creative achievements of the Jakarta industry used to come from the industry's global multinationals, today it is very much the Japanese-headquartered networks that are delivering the creative highlights in the market.

This year's 2018 Campaign Brief Asia Indonesian Creative Rankings are again dominated by Hakuhodo, who for the third year in a row are named Campaign Brief Asia's Indonesian Creative Agency of the Year.

Hakuhodo Indonesia is a clear #1 in the market with an impressive 720 Creative Ranking Points. The agency scored 320 points in these 2018 Rankings, to go along with their 400 point haul in the 2017 Creative Rankings.
CB Asia 2018_Philippines.jpgMelvin Mangada 2018.jpgFor the third year in a row TBWA\Santiago Mangada Puno has proven themselves to be the dominant creative force in The Philippines, following the release this week of the 2018 Campaign Brief Asia Creative Rankings.

With a 2 year total of 1515 Creative Ranking Points TBWA\Santiago Mangada Puno has taken out the Campaign Brief Asia Creative Agency of the Year title for the third year running. The agency, lead by CCO Melvin Mangada (pictured left) has been a consistent and reliable visitor to award stages over recent years, illustrated by their 775 Creative Ranking Points over the past 12 months to go with their 2017 total of 740 points.

TBWA\Santiago Mangada Puno had a great year across most award shows over the past 12 months. Their best performances were at AdStars (210pts), Clio (170pts), Campaign Brief's The Work (120pts), London International Awards (80pts) and AdFest (75pts).

Final LIA Awards deadline tomorrow Fri, Sept 14

1ee8554f8f9d537422acfd9a_1280x372.jpgThe final deadline to enter the London International Awards is 11pm NY time, Friday, September 14.

ENTER NOW

To view the 2018 jury presidents, click here.

Entries submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2017 and 31st July 2018.

Don't miss the best of Asia's creative and award news. Sign up for the free Campaign Brief Asia Daily email newsletter. It takes just 30 seconds. CLICK HERE.

FINCH signs up director Toby Pike for APAC

Toby Pike.jpgFINCH has signed celebrated Director and Visual Artist Toby Pike for representation in the APAC region.

Pike began his Directing career as one half of 'Toby and Pete', the award winning visual arts collective that created TVCs, music videos, motion graphics, art installations, and interactive experiences for the likes of FLUME, Brian Eno & Karl Hyde, and Chet Faker, as well as esteemed brands such as Google, Lexus, Coke, PepsiCo, Netflix, Star Wars, Canon.
Stayfreeperiod2.jpgNo Conditions Apply.jpgD&AD Impact has unveiled the list of 116 pieces of work that have been shortlisted at the third annual D&AD Impact Awards.

18 Asian entries have made the cut led by India with 10. DDB Mudra Group has 3 finalists for "Project Free Period" for Johnson & Johnson's Prerana Anti-Trafficking, McCann WorldGroup Mumbai has two finalists for "Harpic - 5 Status Words" for Reckett Benckiser as do FCBIndia Group for "Sindoor Khela - No Conditions Apply". Happy mcgarrybowen India ha one finalist for "Always Seen", Cheil Worldwide India has one finalist for "The Good Vibes Project" for Sense International India and "Samsung Technical School Ð Seema Nagar".

Ravi Bhat joins BBDO India as VP - planning Delhi

Ravi Bhat copy.jpgBBDO India has appointed Ravi Bhat as Vice President - Planning, Delhi. The position will see him working closely with the highly-talented world-ranking creatives and account management chiefs as he leads the strategic thinking on brands like Mars, Pedigree, Wrigley's, S C Johnson, HP Printers and Laptops, new business and projects from other BBDO offices.
 
Bhat comes to BBDO India via BBDO Lanka and Happy McGarryBowen, Bangalore where he was Director-Planning. Bhat brings with him 10 years of diverse planning experience on both national as well as multinational brands. He is a winner of multiple Effie Golds.
 
Bhat was part of the leadership team at Happy Creative Services when they shaped the e-commerce revolution in India with Flipkart. He has also been a major contributor to the success of brands such as Ola and Myntra.
 
Bhat holds a B.COM degree from Mangalore University, specialising in Taxation followed by an MBA in Marketing from the University of Ohio.
Micah Walker.jpgIn his first interview since returning to Australia to head up 72andSunny, Micah Walker sat down with Nathan Lennon and Dave Gibson to record the latest episode of the popular podcast, The Creative Relay.

Passing the baton on to Walker was an easy decision for his two former creative team members, who are now the creators and owners of Hawke's Brewing Co. Like Lennon and Gibson, Walker has worked in Australia, Europe and the US, and has also launched his own product outside of advertising.

But despite this common ground, Lennon explains there was a more fundamental reason for the boys to choose Micah as their guest.

Joschka Wolf, CX Creative Director, Ogilvy Singapore_(photo credit S. Schaus).jpgOgilvy has appointed Joschka Wolf as Customer Experience (CX) Creative Director in Singapore. This newly created position will see Wolf leading the creative direction for the agency's Digital Transformation capability which helps brands to focus their operations, marketing, and digital touchpoints on the customer journey to achieve business results.
The Good Vibes Project.jpgCheil India's Good Vibes Project, the first ever two-way communication tool for the deafblind, has been recognized globally for its excellence in creative solutions inspired by technology. It has won 18 prestigious International and national awards with 6 awards at Ad Stars 2018 and 4 Red Dot Design Awards and recent win of a Bronze at Clio 2018.

The Good Vibes project is an important milestone in Cheil's ambition to provide customised user experience solutions for companies and consumers.
Amalfi Bleu.jpgTitan's perfume brand Skinn has partnered with OMI, the outdoor agency arm of Laqshya Media Group to launch and execute a campaign for their newest brand of fragrance for men and women, Amalfi Bleu.
 
Amalfi Blue is the newest range from Skinn inspired by the fresh Mediterranean breeze and captures the spirit and takes you to Amalfi Coast.

Skinn by Titan has always been one of the most liked perfumes and elevates every day to extra ordinary. Made by celebrated perfumers in France, the range is crafted to last longer. The collection brings to you an assortment of scents, including woody, spicy, citrusy, floral, musky and fruity fragrances.
Nike.jpgMost parents are overprotective by default. They'll do anything in their power to defend their little ones. But there comes a time when they have to (figuratively) cut the umbilical cord and let their kids act independently, even if that means they will hurt themselves (although unintentionally). In a bid to stop parents from treating their children like babies, Nike China and R/GA Shanghai developed a campaign which sees four real-life child athletes such as a runner, boxer, footballer, and basketballer, all aged between 10 and 13 years old, ask for independence.

Endframe_screen_1920x1080[1] (1).jpgSydney creative agency, Disciple and Sweetshop director Campbell Hooper, have launched new work evolving Subaru Australia's "do" positioning. In partnership with Starcom, the new work is centred around the call to action: "every moment is a chance to do".

Says Pete Buckley, creative partner, Disciple: "This represents the beginnings of a new brand journey for Subaru and further cements their commitment to the Subaru 'do' customer promise. To truly connect with Australian families we need  to bring to life the emotional benefits of what the Subaru brand offers. Our launch piece features a powerful story of father and son. It's a relatable story with all of us so busy it's easy to overlook the small things that make life special with dad realising just what he's missing out on."

Theresa Ronnie.jpgFCB Ulka has appointed Theresa Ronnie as the new Head of Office for Bengaluru. In her role, Ronnie will be responsible for upping the ante for the Bangalore office.

Ronnie (pictured) will be reporting to Nitin Karkare, CEO FCB Ulka and will be based out the Bangalore office.

Ronnie is a Brand Communications Specialist with over 16 years in the business of shaping brands. She joins from Publicis, where she was heading the Bengaluru operations. Ronnie has worked at agency teams in JWT and Rediffusion in India and with Bates, M&C Saatchi and Leo Burnett in Dubai and Malaysia respectively.
GiveSubtitlesToSuicide.jpgAccording to World Health Organization (WHO) suicide is an emerging and a serious public health issue in our country. The most vulnerable and affected age group is between 15-29 years. The suicide mortality rate per 100,000 population in India is 15.7 while the global average is 10.7.

With the aim to highlight this issue and mark 'World Suicide Prevention Day', Suicide Prevention India Foundation, an NGO creating awareness about suicide prevention and WATConsult, the digital and social media agency from Dentsu Aegis Network, launched a campaign, '#GiveSubtitlesToSuicide'. The campaign focuses on the importance of identifying suicidal signs among the near and dear ones, as most of the people fail to identify these signs, while some who understand, don't know how to deal with them.
 
StopWhenYouSpot_1.jpgThis World Suicide Prevention Day, Milestone Dentsu and Manas Foundation launched #StopWhenYouSpot campaign, to shed light on warning signs and to spot suicidal behaviour before it's too late.
 
According to the latest report by National Health Profile, the number of suicidal deaths in India stands at an alarming 133,623 in a year; depression being one of the leading reasons behind it. Though depressed people display critical signs of suicidal behaviour, these warning signs often go unnoticed due to a lack of general awareness.

Screen Shot 2018-09-12 at 8.38.26 am.jpgNike has today launched a new global campaign, "Rallying Cry" via Wieden+Kennedy Portland, testifying to the power of female determination, and showing how today's women break down barriers through sport.

A rally cry is more than a yell. It's a visceral response to a mental reaction - frustration, elation and every emotion in between. In sports, a rally cry can turn the tide of a game, and in the process, change the trajectory of a life.

Featuring a number of inspiring women around the world the campaign captures how these athletes are leading a new charge in sport through their talent and tenacity, united by the rally cry to forge ahead.

0dbe0309367d2ba345ec0689_560x560 (1).jpgLIA has announces that Merlee Jayme, chairmom/ chief creative officer of Dentsu Jayme Syfu, will preside over the 2018 Radio & Audio jury.

Jayme is the first Filipino to be awarded: The Creative of the Year for Southeast Asia in the Campaign Asia Pacific Agency of the Year Awards. She is "chairmom" and chief creative officer of Dentsu Jayme Syfu and the only woman in the 20 top creative directors in Asia as reported by Campaign Brief Asia.  A business-minded and award-winning creative, she has been recognized with the CEO of the Year 2016 by the IABC Philippines and the St. Hildegard Most Influential Woman in Communications 2017. Under her leadership, her two-year old integrated agency Dentsu Jayme Syfu has already been named the 2016 Creative Agency of the Year for the Philippines by Campaign Asia and the inaugural Spikes Asia Country Agency of the Year 2017 for the Philippines. Jayme is also a mom to four beautiful girls, and an inspiration in breaking the glass ceiling in this mad men's world.
Hong Kong Agency of year 2018.jpgPaulChan2018.jpgA quick glance at the Hong Kong Hottest Agency table in this year's Campaign Brief Asia Creative Rankings shows a similar situation to the current Singapore market, with two agencies creatively dominating.

Over recent years it's been Ogilvy and Cheil Worldwide that have fought it out for top position in Hong Kong.

This year is exactly the same, however on this occasion Cheil Worldwide has managed to over run Ogilvy and take out the 2018 Hong Kong Campaign Brief Asia Creative Agency of the Year title.

Cheil is one of the stars of this year's Creative Rankings. Their two year haul of 2185 Ranking Points not only sees them take out the #1 spot in Hong Kong, but also catapults them up from #20 overall in Asia last year into the overall Top 10 most awarded agencies in 2018.

The 2017-18 awards season has been a bountiful one for Cheil. With 1590 Creative Ranking Points over the past 12 months the agency was one of the top handful of performing agencies at the global and regional award shows.
emad-NYF2018 (2).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Emad Khayyat, creative director at Y&R, Jordan.

BEST TV
Winner: Nike 'Dream Crazy'. Who else would be the winner this week? Nike took over the news around the globe with this controversial campaign. Hard-hitting and contemporary. Perfectly executed. Period.

Runner-up: John Lewis / Waitrose: & Partners 'Bohemian Rhapsody'. A pleasant visualization of the tagline 'For us, it's personal' with amazing production and a Queen classic. How can you not love it? READ MORE...
Mark Tutssel.jpgMark Tutssel, has been appointed Grand Jury President at AdFest 2019, which will be held at the Royal Cliff Hotels Group, Pattaya, Thailand from Wednesday 20th March to Saturday 23rd March.

He will lead the Branded Entertainment Lotus, Effective Lotus & Integrated Lotus panel as Jury President, and head the INNOVA Lotus and Lotus Roots panel as Grand Jury President.

Based in Chicago, Tutssel (pictured) leads Leo Burnett globally as its Executive Chairman & Global Chief Creative Officer. He is responsible for setting the company's vision and oversees the creative output for some of the world's iconic brands including Samsung, McDonald's, Coca-Cola and General Motors.

"AdFest is one of the industry's most respected industry events, a champion of creative excellence, and one of my favorite festivals. I'm especially looking forward to discovering work that celebrates the richness of cultures across the Asia Pacific and Middle East," says Tutssel.
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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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