CBA Rankings_Country.jpgOne of the more interesting charts in our annual Campaign Brief Asia Creative Rankings is the Country calculations. This is a combined score of all agencies in each country and it gives a very good guide to the level of creativity emanating from each.

This year we again see Japan riding high largely driven by the great performances of Dentsu Inc Tokyp, TBWA Hakuhodo Tokyo, Hakuhodo Tokyo and good contributions from a couple of multinationals in McCann Worldgroup and Ogilvy & Mather.

It was a standout performance from Thailand over the past 12 months. Agencies contributed a combined total of 6100 ranking points - up around 350% on last year. Thai agencies all lifted their creative performances in 2017. Ogilvy & Mather leads the way with 1235 points followed by CJ Worx (1170 points), BBDO Bangkok (950), TBWA Thailand (945), J Walter Thompson (590), GreynJ United (395) and Leo Burnett (310).
Cogy Wheelchair.jpgSpikes Asia, the three day Festival and Awards celebrating creative excellence across Asia-Pacific has announced the shortlisted Innovation entries that will be brought before a live judging panel led by Jury President, Bessie Lee, Founder & CEO, Withinlink, China.

The 10 shortlisted entrants from Australia, China, India, Japan, New Zealand, Singapore and Thailand will attend the Festival to present their work and field questions from the jury. Spikes Asia delegates can attend these sessions which take place on-stage on Wednesday 27 September. 8 Asian entries have been shortlisted, Japan has 3 shortlists, China 2 and Singapore, Thailand and India have one each.
Legendary_Party_Invite.jpgIt's on again - Campaign Brief's 5th annual Spikes Asia Legendary Party.

For all Spikes Asia delegates and our friends in Singapore come on down to GEM Bar in Chinatown next Wednesday for a truly legendary night at the best party of the Spikes Asia Festival.

Special thanks to our fantastic sponsors who are co-hosting the party - Song Zu, Fin Design + Effects, Arcade, The Prosecution Film Company and Tiger Beer.

Details: 8pm to 11pm, Wednesday 27th September @ GEM Bar. 10 Ann Siang Hill, Chinatown.
Carrot.jpgIn June 2017, Shiseido introduced a new and completely distinctive product range aimed at millennials. Inspired by Japanese washoku philiophy, WASO products are made up of natural ingredients such as carrot, loquat leaf, tofu, white jelly mushroom and honey. Shiseido parterned with Arcade to develop creative communication collateral to support the Asia Pacific region with the launch.

Arcade developed assets to bring to life the unique product and ingredient story of WASO across digital platform and point-of-sale.

The 30 second digital film opens with the question 'Where does beautiful skin come from?' and stars five naturally made-up young millennials from different Asian diversity ethnicities shot against a range of natural backgrounds. The new WASO product ingredients are featured every 5 seconds. The overall effect is powerful visual storytelling that captures the diverse and confident faces of young Asian Millennials juxtaposed against the beauty of nature.

Sanjit Shastri.jpgPublicis Communications India mourns the sudden and tragic demise of Sanjit Shastri, CEO of Publicis Beehive. He was 53 years of age. Shastri suffered a massive cardiac arrest at his home in Mumbai and passed away early yesterday morning.
Shastri set up Beehive Communications, a full-service integrated service agency, in 2003. He was the agency's CEO since its inception, and continued in the same capacity even after its takeover by the Publicis Groupe in 2013. Before Beehive, he was the President at Concept Communications, helping the business soar under his leadership.
Saurabh Varma, Chief Executive Officer at Publicis Communications, India, said, "Publicis Beehive was Sanjit's life's work. He leaves behind an incredible legacy. Publicis Beehive is arguably the finest integrated agency serving Indian entrepreneurs. We will miss his passion, his incredible focus, and his belief in always being client-centric."
Kawal Shoor.jpgThe Womb has won the strategy and creative duties for ASUS India, the Taiwanese leader in technology. The agency is tasked with the communications duties for both smartphones and laptops business in India. The Womb has initiated work for its famous ZenFone series, with the rising star and online sensation Disha Patani - the new brand ambassador of ASUS India.
Arindam Saha, Head Marketing, ASUS India said, "In the journey that we have embarked on in India we needed a partner who is hungry and makes our objectives their own and The Womb does that. Their assessment of the ASUS mobile challenge in India and how it could overcome against the likes of Oppo, Vivo, Samsung and others was spot on. Their understanding of technology and how it can be made exciting to the Indian consumers impressed us instantly!"

Leo Burnett China adds Viagra to their portfolio

Viagra.jpgAnybody who has ever heard the Jonathan Lee song "I feel quite annoyed recently" will probably remember the lyrics "I can't find the little blue pills". These mysterious 'blue pills' once triggered curiosity and wild guesses in China, but in the end they turned out to be a reference to Viagra, a popular oral therapy for erectile dysfunction, created by Pfizer.Pfizer China has now appointed Leo Burnett Shanghai as their strategic creative agency for Viagra. This marks a milestone for Viagra as the brand has almost never done any creative campaigns to communicate the merits of their product in China, due to the strict marketing policies for prescription medicines. However, through this new partnership, Pfizer hopes to increase brand awareness of Viagra in China and help more people enjoy healthier and happier sex in their lives and hopefully, unlike Lee, never again feel annoyed.
Chimp.jpgJWT Gurgaon has created this "Share This. Because They Can't" print campaign for Sanctuary Nature Foundation.

Credits - Chief Creative Officer: Senthil Kumar. Executive Creative Director: Amit Shankar. Creative Director: Sambit Mohanty. Copywriter: Bodhisatva Dasgupta. Creative Director/Art Director: Prakash Suniya. Illustrator: Prakash Suniya.
Verna.jpgThe newly launched Hyundai Verna is an extremely stylish and technologically advanced sedan, which matches every expectation the next generation has from their cars.

"With many firsts and best in segment features in the new Verna, we needed a campaign that matched the futuristic product and brought the car alive for the Next Gen. The next generation is determined to succeed. They make their own path, decide their own metres of success and take informed decisions to achieve their goals. Hence, the task at hand was to develop communication that sets high expectations from this highly advanced product created for those who like to take the front seat", said Anushina Rajesh, GM Client Services, Innocean Worldwide.

K Bank.jpgGREYnJ United Thailand and K Bank have released another video, and this time it puts the attention on the all-too-familiar theme of Work Life Balance. How exactly do you do your best for your clients, while balancing your love life? This might sound familiar to most.

Following the previous #GoodImpressionsLiveOn campaign which was very well-received, the current Our Relationships, Matter campaign reinforces K Bank's mission: to inspire all bankers to always go the extra mile for their clients, and do so from their hearts.

Anton Reyniers.jpgDDB Singapore has appointed Anton Reyniers as Regional Planning Director.

Working alongside Regional Business Director Gustaf Wick, Reyniers (pictured) will take responsibility for the regional strategic leadership on the ExxonMobil account for Australia, New Zealand, Hong Kong, Thailand and Singapore.
Reyniers relocates from Jakarta to Singapore to assume his new role, effective in September. This marks his second stint in Singapore, following previous appointments with BBDO and JWT. Originally from the UK, Reyniers' extensive experience working in strategic roles internationally has taken him from Publicis and BBH in London to, most recently, Jakarta, where he led planning across Ogilvy's group divisions.
"We are building great momentum as a team, and thrilled to have brought in such exceptional new talent to DDB Singapore," said Wick. "Anton is a thoroughly nice chap who will be a great partner in taking our strategic product to the next level."
Le Delice_Eid Greetings_ArchiveAd.jpgCroissants are placed like the sacrificial Ram's horns in this print by BlackSheep.Works wishing the connoisseurs of Le Delice - The French Bakery, in Kashmir, an 'Eidelicious' Eid ul Adha, also called the 'Sacrifice Feast' celebrated by the Muslims worldwide.

Credits - Creative Director/Copywriter: Asif Amin Tibet Baqual. Art Director: Suneel G Katarnavare.
One_Club_Creative_Hall_Fame_Margarita_Corporan-1 (1).jpgThe One Club for Creativity last night inducted five advertising and design legends into its Creative Hall of Fame at a creative black-tie ceremony held at the Gotham Hall ballroom in New York.

The 2017 Creative Hall of Fame inductees were Tom Burrell, founder of Burrell Communications; Diane Cook-Tench, founding director of the VCU Brandcenter (inducted into Educators Hall of Fame); Susan Hoffman, co-CCO at Wieden+Kennedy; David Lubars, CCO, BBDO Worldwide, CCO and chairman, BBDO North America; and artist/designer Rebeca Méndez, professor at UCLA, Design Media Arts.
Hot & Cheesy.jpgEnsemble Worldwide, UM Malaysia, DigitasLBi US and BBH UK are the three Grand Prix winners for their work for KFC and Whirlpool and at the first global WARC Awards, recognising next-generation marketing effectiveness.

Ensemble Worldwide, UM Malaysia are winners of the Effective Use of Content Strategy Grand Prix for their KFC campaign 'Stealing a burger-march on McDonald's using real-time data' for which they employed programmatic technology to create and distribute content to millennials to launch its Hot and Cheezy burger in Malaysia.
BBH Moonshot Challenge.jpgBBH Singapore and Women In Tech Asia have launched a creative acceleration program to combine creativity and technology for social good.
The Moonshot Challenge is meant for anyone in the region who wants to make a positive impact in the world. The workshop calls out to creatives, tech innovators, entrepreneurs, scientists, marketers...and dreamers... to see how the power of creativity combined with technology can lead to clever and amazing ideas that can change the world.

BBH wanted to address two main challenges with the Moonshot Challenge.
Priyanka Mehra.jpgCreativeland Asia has appointed Priyanka Mehra as Editor-in-chief - Content Marketing. This is in line with further building Creativeland Asia Group's digital and content expertise with Baaash Digital.

Rana Barua, Chief Executive Officer, Creativeland Asia Group said, "We believe content is media neutral and that's what is required to build Creativeland Asia Group as a 'go-to destination' for brands to optimize and develop content, which is a natural fit for the media platform it is to be showcased on. The traditional digital agency ecosystem is too fragmented to handle these requirements in an organised way currently."

Mehra (pictured) said, "Creativeland Asia has been a disruptor in the communications space, and is a very interesting ecosystem to be a part of. Content Marketing is an exciting area to me as a professional, and one which Creativeland Asia not only believes in but also backs with investment in terms of expertise and resources."
Haruko Tsutsui_Marina Danjo.jpgSeven Japanese creatives, ten Thai creatives and three Singapore creatives fill the Top 20 positions in Campaign Brief Asia's Creative Rankings. Reintroduced this year, Asia's award winning creatives from the past 12 months are ranked from #1 through to #1237.

Every copywriter and art director that won an award over the past 12 months at the 11 award shows included in our Creative Rankings is tabulated here. The period covered begins with the Korean-based Ad Stars awards in August 2016 through to the recent Cannes Lions in June 2017.

Four creatives from Dentsu Inc Tokyo head the table. Asia's most awarded creative is Haruko Tsutsui (pictured left) with 1560 Creative Ranking points. Dentsu team members Marina Danjo (pictured right) with 1475pts, Yoshihiro Yagi (1385pts), and Daisuke Hatakeyama (1260pts) make up 2017's top four.

BBH Singapore creatives Aste Gutierrez, Matteo Catanese and Zac Ong are ranked equal #5 in Asia on the back of the amazing award success of their Nike "Unlimited Stadium" campaign. The trio scored 1185 points in this year's Rankings and the campaign is Asia's most awarded campaign of the year.
cosmo pink glasses (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Cosmo Campbell, chief creative officer, DDB Canada.

Winner: AT&T - Taylor Swift. I felt a little conflicted picking a winner that wasn't a classic 30 second spot. It just seems a little unfair when the 30 second constraints are removed, but more time doesn't necessarily mean more entertaining. This film is entertaining and plays off the obsession we have with celebrities, their lives and how AT&T's new feature allows you to indulge both. It's a well executed, fun look into a more human side of Taylor Swift, with a number of unexpected surprises along the way. READ MORE...
From left, Percy Yin, Anthony Tham, Crhis Yueh.jpgPublicis WorldWide Shanghai has announced new hires and promotions to pull its integrated creative strength and expand its creative service. Anthony Tham is named as Executive Creative Director of Publicis WorldWide Shanghai; Chris Yueh joins the agency as Creative Partner and Percy Yin has been promoted to Integrated Creative Partner. They will report to Sheena Jeng, China Chair & CCO of Publicis WorldWide in China.
Tham (pictured centre) joins Publicis with over 15 years of industry experience, coming with a strong background in digital and technology blended with innovative thinking. In Tham's new role, he will lead the team to bring more dynamic creative solutions.
Previously Tham worked with ZOO Group in Singapore mainly on brands including Unilever, BMW, NEA (National Environment Agency of Singapore) and etc. Prior to that, he also worked at UBS/ Saatchi & Saatchi Health as Executive Creative Director overseeing its Beijing and Shanghai creative teams. Tham has created award-winning pieces that won industry's most prestigious awards including accolades at Cannes, D&AD, LIA and Effies. In addition, Tham was a major contributor to the industry for his jury duties of major awards show in Asia Pacific like Spikes and AdFest.
STB.jpgTBWA\Singapore, the agency behind Singapore Tourism Board's (STB) new global brand campaign was instrumental in the strategic and creative development of the brand's latest positioning, which takes a different approach to conventional tourism campaigns through storytelling, forging a stronger more personal connection with travellers.

VML Malaysia Team at LEGOLAND.jpgVML has been appointed as digital agency for LEGOLAND Malaysia Resort. First launched in September 2012, LEGOLAND Malaysia Resort is a family holiday destination located in Johor Bahru, Malaysia. Comprising a theme park, water park and hotel in a single LEGO-themed location, the resort is the first of its kind in Asia. With its unique promise of adventure, education and brick-tastic fun, it appeals both to visitors looking for action-packed day trips, as well as those seeking quality family time together.
Schermafbeelding-2017-09-18-om-17.42.04.jpgCould artificial intelligence make awards judging fairer in the future? Introducing Pearl, the first AI jury experiment. To celebrate its 10th anniversary, the Belgian MIXX awards has asked the first artificial intelligence jury president, called Pearl, to designate the winner of a special award during this year's MIXX Award gala. With Pearl, the organizers want to open a debate about the future of award judging, particularly in light of some recent criticism. Is it possible that AI could make judging fairer? Could it help make creativity measurable? And how might it complement human juries?

While award shows normally just look at the future of advertising, this time the MIXX awards have decided to look at the future of judging. This first AI experiment on judging will investigate if creativity is measurable and how AI might be able to help the judging system. Named after Radia Perlman, one of the prominent female Internet pioneers, the result is Pearl.


FoxyMoron India wins Burger King digital duties

Pratik Gupta- Co-founder, FoxyMoron.jpgUS fast-food giant Burger King has assigned its digital duties to FoxyMoron India. This account was won following a multi-agency pitch.

The win entails building and reinforcing the brand's digital presence through strategic planning and out of the box solutions to attain consumer loyalty. The focus will be to build affinity via brand advocacy on digital.

The agency will be involved in the strategy, content creation and design across all social media platforms. FoxyMoron has already galvanised their first step towards building a 'Burger Friendly World' with an interactive strategy focusing around topical and video content.

Kapil Grover, CMO, Burger King India, said, "As we build the brand in India, we are always looking for opportunities to connect with our guests. We are now focused on deepening our engagement on social / digital platforms. It's one of the key mediums to connect with our guests and listen to them, which is a great input into building a better brand experience. I look forward to working with the passionate and energetic team at FoxyMoron; and building Burger King as one of the most engaging brands in India."
Sridhar Gadhiraju.jpgDigitasLBi strengthens their data offering with the addition of Sridhar Gadhiraju as Data Strategy Director for Singapore.

Gadhiraju (pictured) moves to the newly created role of Data Strategy Director from London where he was a CRM strategist on He has a decade of experience in data and consulting across several domains including tech, banking and telecom to name a few.

Gadhiraju will be responsible for driving DigitasLBi data proposition across strategy consultancy, CRM and data architecture with a key focus on understanding how to maximize client's data investment by making a step-change in their cross-channel marketing proposition. Gadhiraju will also be responsible for leading major engagements, and for ensuring the integrity of all data services out of Singapore.
BLKJ.jpgJohnnie Walker has appointed BLK J as its creative partner for digital, social and activation duties in Singapore.

Rowena Bhagchandani, CEO and Co-Founder of BLK J, said, "Johnnie Walker is a world-class brand. To be able to partner some of the most progressive clients in the marketplace to shape culture is a dream brief."

"We are impressed with how BLK J is built differently from the ground-up. The agency's digital, social and creative production talent make them the partner of choice for us in Singapore", said Yogi Sharma, Johnnie Walker, Singapore.

BLK J will start working on the account from October 2017.
Ariel Matic.jpgLifebuoy.jpgCampaigns for SPC Ardmona, Unilever's Lifebuoy, P&G's Ariel Matic and Whirlpool have been awarded Golds in the Brand Purpose category of the inaugural global WARC Awards 2017, which recognise next-generation marketing effectiveness.

BBDO India has won for Ariel Matic's "Dads #ShareTheLoad" MullenLowe Singapore and MullenLowe Lintas Group India have won Gold for Lifebuoy's "Future Child".

MullenLowe Lintas Group India and Pakistan won a Bronze award for Surf Excel's "When embracing dirt became an act of faith".

The Brand Purpose category rewards the best marketing initiatives that have successfully embraced a brand purpose and achieved commercial success as well as a benefit for a wider community.

The jury, a panel of 13 senior industry professionals chaired by Jim Stengel, President/CEO, The Jim Stengel Company, awarded four Golds, three Silvers and three Bronzes. Three of winning campaigns came from India (one of which also ran in Pakistan), two from the UK, two from Canada, and Australia, UAE and the US saw one winner each.
HSBC Cards - Choose what you love copy.jpgJWT Singapore and HSBC have teamed up to launch a data-driven interactive campaign called "Choose What You Love" to help consumers select a credit card suited to their lifestyle and personality.

Created in collaboration with Dru Chen, an aspiring young singer-songwriter, the integrated campaign has been designed to set HSBC Singapore's credit cards apart in an increasingly crowded market by presenting an engaging way for users to find out more about the bank's offerings.
what's your why.jpgBBDO Singapore and AIA Group Limited have released their first campaign with global ambassador, David Beckham.

The new campaign, launched across Asia-Pacific, is called 'What's Your Why?', and reflects AIA's commitment to helping people live longer, healthier, better lives. It features David Beckham, AIA's Global Ambassador.

Aerial3.jpgThe 4A's, the leading trade association representing the advertising agency business, has revealed the winners of its 2017 Jay Chiat Awards for Strategic Excellence at the 4A's Strategy Festival in New York City.

A Gold was awarded to BBDO India for "P&G India - Ariel Matic - Dads #ShareTheLoad".

The Grand Prix, which is selected from the Gold winners, was awarded to Leo Burnett Melbourne for its strategy on the "Reword" campaign for Headspace.
Crowbar_Awards_Congrat Facebook_24Hrs_R1[2].jpgThey say success doesn't happen overnight. Or can it?

For participants of the Crowbar 24-Hour Advertising Challenge, this dream might just become a reality. In this competition, suitors are presented with a brief on the actual day of the challenge, and are given just 24 hours to crack it-a true test of astuteness, resourcefulness and wit. The winner will be crowned on 21 September at the awards ceremony and also have the opportunity to score an internship that could launch their career.

Official sponsor BreadTalk is no stranger to pushing boundaries in creativity, and pursuing differentiation in products and services that the brand presents. From one local boutique bakery in 2000, the brand built an international network of more than 700 BreadTalk stores in 15 territories across Asia and the Middle East.
Top Network_1.jpgTop Network_2.jpgThe Most Awarded Network Table in the 2017 Campaign Brief Asia Creative Rankings has seen "order restored" with Dentsu rising back to top and displacing last year's number one network, Ogilvy & Mather. BBDO is ranked #3 and the big improver this year is TBWA at #4 (up from #6 last year).

Dentsu's best performer is their Tokyo head office - a clear #1 in Asia with a massive 5140 Ranking points. From India, Taproot Dentsu Mumbai also contributed 445 points to their total.

Ogilvy & Mather's strong #2 network ranking was lead by a strong performance from their Bangkok agency who rank #5 in Asia with 1820 points . The network also received major contributions from Singapore (1582 points), Hong Kong (1030 points), Tokyo (945 points) and Mumbai (770 points).
a5b6356b-c849-40ab-b973-f7ded3880467 (1).jpgRecognised for documentary production on the Netflix Original Series Chef's Table: France, FINCH has also signed the roster of Chef's Table directors for TVC and Branded Entertainment production in AU, NZ and Asia-Pacific.

Chef's Table has re-defined food cinematography, pushing the level of film craft in documentary. With two fresh Emmy nominations, including Best Documentary Series and Best Cinematography, the show claims its fifth and sixth nominations since premiering in 2015.
SOFY.jpgOlympic medal winners, defence ministers, Equality demanders; Indian women today are creating many firsts and nudging many a ceiling. Her indomitable spirit is what Sofy embodied with 'Hum aage aage, duniya peeche peeche' when it was launched.

But it's not enough to be a reflector; it's that time to be a partner. While she goes out charging ahead to make a better way, how could the brand not enable more freedom; be it in product or in expression?

Chill Fill.jpgFrench food giant Danone is one of the most innovative and ambitious brands in the India today. The brand, present in the nutrition and dairy segments in India, has a range of products in India.  The Danone dairy range includes Milk, Curd, Yoghurt, Mishti Doi, Greek Yoghurt, Cold Coffee and Choco Smoothie. With health and well-being at the core of the brand's philosophy, Danone has now rolled out a new rap for its chocolate flavoured drink - Choco Smoothie. The Choco Smoothie is a nutritious alternative to snacks and mini-meals, perfect for the youth who is always on-the-go. This delicious drink is not just tasty, but also healthy and filling.

PORTFOLIO-and-REEL-home-page.jpgPORTFOLIO-and-REEL-SINGAPORE.jpgPortfolio & Reel provides:

Australian + NZ + Singapore, Japan and Hong Kong Advertising Agency addresses, current creative and production staff lists with contact details.

Plus address + phone details for agencies in ASIA - China, India, Korea, Malaysia, Indonesia, Thailand and Vietnam.

Australian + NZ Production Company contacts, directors, and producers. Plus freelance producers and directors in Aust/NZ.

All data online, which can be downloaded as either excel or pdf files.

Information is constantly updated.
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Click the links below for the latest lists -

Advertising Agencies September 2017

Production Companies September 2017

Ankush Sohoni, COO, Baaash Digital.jpgBaaash Digital, the digital communication and content division from the Creativeland Asia Group, has appointed Ankush Sohoni as Chief Operating Officer. In his new role, Sohoni (pictured) will lead Business Development and Brand Strategy at Baaash Digital.
Creativeland Asia Group launched Baaash Digital on June 1st this year to create and establish a dynamic ecosystem for the evolving everyday content needs of brands. Positioned as a digital ready content destination for brands, Baaash Digital builds strategic communication and engagement solutions that utilise content to drive brand goals.

Rana Barua, Chief Executive Officer, Creativeland Asia Group said, "Ankush has a proven track record of being an excellent digital and brand strategist. He definitely has the ability to scale the business as well as understand the brand essence, while partnering clients with apt solutions. We are sure that he will be a key member driving the future growth story of Baaash Digital."
Sunil Yadav & Donovan Mohlman.jpgThe Story Lab, Dentsu Aegis Network's entertainment content arm, has appointed Donovan Castillo-Mohlman to President of The Story Lab Asia Pacific. He succeeds Shuntaro Tanaka, who will step down as President and move to Dentsu Inc. in Japan after successfully launching the business across the region.

Castillo-Mohlman (pictured right) will be responsible for leading The Story Lab brand across Asia Pacific, driving initiatives in content investment, development, distribution and marketing, collaborating closely with producers, media owners and brands in the region. He will also focus on cross-market collaboration and expanding The Story Lab's regional footprint.
Ogilvy PR SABRE.jpgOgilvy Public Relations took home an impressive sweep of awards from last week's Asia Pacific SABRE Awards, including 4 Gold, 1 Diamond, 1 IN2SABREW and 1 Platinum. The agency's Greater China office were also crowned Greater China Consultancy of the Year.
The SABRE Awards, which took place at the JW Marriott in Hong Kong on September 14, recognises and celebrates the region's best campaigns in public relations.
GPB Shanghai.jpgIt's not easy being an independent agency, but the Chinese creative industry has certainly birthed some passionate agencies worth noting.

Following their departure from Cheil Shanghai in August, Alvin Lim (Creative Chairman), Catherine Law (Managing Director/Chief Content Producer), Andrew June (Chief Editor) and Gary Li (Principal of Art), have banded together to launch new Shanghai based start up, GPB Shanghai. The initials GPB stands for "Good People, Basically".

Led by multi-award winning creative Alvin Lim, the four founders have built a strong reputation in the industry as a top performing pitch team with a long collective list of business wins, including Infiniti, Mondelez, Volkswagen, HSBC, L'Oreal, Dr. Jart+, Samsung's Nanjing Youth Olympics, Levi's, Rolex, Mattel and various other international clients.
AirAsia_MalaysiaDay1.jpgAirAsia_MalaysiaDay3.jpgTomorrow (September 16th) is Malaysia Day and the country will celebrate the 60th anniversary of its independence and the 54th anniversary of the formation of Malaysia. To celebrate, AirAsia has released a new commercial, via Directors Think Tank, that portrays the uniqueness and diversity of Malaysians today.

"Today's Malaysia is a multi cultural melting pot where different cultures share their language, art and cuisine along with the common goal of being a strong, accepting and thriving Constitutional Monarchy," said Directors Think Tank director Wei Peow.
Yuya_Suthisak_Kazoo.jpgThe three most awarded creative leaders over the past two year award season are Dentsu Tokyo ECD Yuya Furukawa, BBDO Bangkok's CCO Suthisak Sucharittanonta and TBWA Hakuhodo Tokyo ECD Kazoo Sato. The three lead the talented list of executive creative directors and chief creative officers pictured below in the Campaign Brief Asia ranking of the top 20 creative leaders in Asia over the 2016-2017 creative awards season.

Dentsu Tokyo is by far Asia's most awarded ad agency and Furukawa has an unassailable position at #1 in this Creative Ranking Table. Sucharittanonta and Sato are two of the big improvers this year - moving up from #5 and #11 respectively last year.

Bestads passes the 180,000 members mark - the worldwide creative site showcasing the world's latest and greatest commercials, print, outdoor, radio, interactive and integrated work - has passed the 180,000 members mark.

Not bad going for a site started from scratch by Brian (Beamo) Beamish in 2003, reaching 10,000 members by August 2007, when he sold the site to Campaign Brief. Since then, we've made major changes to the site and as a result, added around 16,000 members per year.

Bestads_iPhone_2.jpgIn April 2010 we also launched the Bestads App, which gives you immediate access to the weekly Top 6 TV/web film, Print, Outdoor/Ambient, Radio and Interactive advertisements from, plus guest judge comments each week by top international creatives. The App ranks highly on iTunes Top Business Apps charts in many markets.

Screen shot 2012-04-03 at 9.36.12 AM.jpgIf you would like to join Bestads, it's free, although for only US$30 per year (less that $3 per month), go BestadsPRO ~ JOIN NOW ~ which offers the following:

Screen shot 2012-04-03 at 10.08.08 AM.jpg• Access every archive ad, back to 2003
• Download any video or image of ads from the site
  (compiling a reel of great automotive or beer
  commercials for example, is now a breeze)
• Access Bestads rankings (by Agency, Country,
  Creative, Director, Production Company, etc)
• Get 500MB space to display your best work to the
  advertising community
• Access and contact other Bestads members
• Be a part of the global creative advertising community


All for only US$30 per year
(1/3 the cost of other creative ad sites).

DDB SmarTone TVC Screengrab1.pngLeading Hong Kong telecom service provider SmarTone has appointed DDB Group Hong Kong for its branding and communications duties.

In creating SmarTone's new brand promise, DDB set out to reframe the telecom myth that speed is everything. Instead, the agency focussed on the five criteria that contribute to the customer's overall quality of experience. As a result, SmarTone's new 5S criteria determines the power of a network by not only speed, but also stability, seamlessness, security and service.


image003.jpgNew York Festivals AME Awards for the World's Best Advertising and Marketing Effectiveness is now accepting entries for the 2018 competition.

Says Michael Demetriades, SVP executive director of the AME Awards: "The AME Awards has a 24-year legacy of rigorously monitoring the advertising industry and honoring global campaigns that successfully demonstrate innovative solutions to challenging marketing problems that achieve measurable results."

Skechers logo.jpgSkechers, the legendary American lifestyle and performance footwear company has assigned its creative duties to Scarecrow Communications. This was the result of a multi-agency pitch in July.

Founded in 1992 and headquartered in California, Skechers is the 2nd largest athletic footwear brand in he United States. It's available in 160 countries and retails through more 1700 stores worldwide. Notable celebrities who have endorsed Skechers include golfer Colin Montgomerie, actress Kelly Brook and musician Ringo Starr.
fbb.jpgfbb, the fashion destination by Future Group presents, 'yours cutely' a stylish campaign featuring kids flaunting the new festive collection of fbb. Created and conceptualized by DDB Mudra West, the fun campaign features kids styled in different categories of outfits on many different occasions. The commercial is set to a lively song in which kids sing about their fashion. With the upcoming festive celebrations in mind, fbb stores across the country will display the widest fresh collection for kids, introducing multiple styles in shirts, denims, dresses, chinos and ethnic clothing for boys and girls.

The Equality Campaign - Leo Burnett Melbourne - HERO.jpgAustralia is currently holding a public vote on marriage equality. The Equality Campaign has aired a new TV spot during last night's The Bachelor finale.

An emotional appeal to all Australians, the spot features moving real wedding footage contributed by members of the LGBTI community and urges Australians to vote yes 'for every Bachelor and Bachelorette.'

To create the spot, Leo Burnett Melbourne joined forces with AIRBAG, ARC Edit, Manimal and Nylon. Media placement during the finale was generously donated by The Bachelor's major sponsor, Wrigley's Extra.

Cannes Lions + Sustainable Goals_ Lockup.jpgIt was announced today, at the start of the 72nd session of the UN General Assembly, that Cannes Lions will launch the Sustainable Development Goals Lion in 2018, marking a new drive to advance awareness of the Sustainable Development Goals (SDGs) that were unanimously adopted by world leaders at the United Nations in 2015 and encourage the creative industries to celebrate and support sustainability around the world.
Once Upon a Time.jpgThe Film Department at top post and visual effects company VHQ have recently completed another post production work for a film produced by Alibaba Pictures in China.

The movie "Once Upon a Time" is one of the first major Chinese films to be released by Alibaba Pictures, and was the directorial debut for Zhao Xiaoding, a long time Director of Photography for the famous Chinese director Zhang Yimou. Both recently collaborated on the film "The Great Wall".

This film tells the story of an epic and tragically fated romance between two deities, Bai Qian and Ye Hua. Played out over several lifetimes to transcend time and eventually becoming a true legendary story. The original novel was recently adapted into an enormously popular TV series in China which led to the box office success with CN¥530 million sales since its release in August internationally.

The project had a very particular style requirement which presented a unique set of challenges to VHQ.
Anuwat_Suthisak.jpgFollowing an excellent award-winning performance over the past two years at international and regional shows, BBDO Bangkok has taken out Campaign Brief Asia's Southeast Asian Creative Agency of the Year award. Pictured left is Anuwat Nitipanont (Deputy Chief Creative Officer) and Suthisak Sucharittanonta (Chairman and Chief Creative Officer).

BBDO Bangkok scored a total of 2115 Creative Ranking Points over the past two years - 950 points in 2016-17 and 1165 points in 2015-16.

The agency's best showing this year was at AdFest 2017 with 345 points - the best performer at the regional show outside of Dentsu Inc. Tokyo. They also performed very well in Campaign Brief's The Work 2017, Spikes Asia and AdStars.
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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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