Nils Andersson.jpgTBWA\Worldwide President and CEO, Troy Ruhanen, has announced several key executive appointments among the global leadership team, including new leadership for TBWA\Greater China and regionally in Asia.

Joining TBWA\Greater China is multi-award winning creative director, Nils Andersson. After 10 years at WPP, most recently at Y&R, Andersson rejoins TBWA in the role of President and Chief Creative Officer.

In 2014, Nils won Campaign Asia-Pacific's 'China Creative of the Year,' along with ten Cannes Lions, ranking him the fourth most awarded creative director in the world.

Joanne Lao, who takes on the role of Chief Executive Officer, Greater China, joins Andersson. Lao previously ran TBWA's Hong Kong agency, and has been very involved in the Greater China operation, particularly with the growth of TBWA's Digital Arts Network, the agency's digital operation.

Complementing the new leadership team in Shanghai will be Milo Chao, who has led the agency's planning operation for the past two years.
cannes_lions_logo_3703.jpgCannes Lions has today announced members of the 16 juries of the 2015 Festival of Creativity.

309 senior industry professionals from 44 countries have been named. This is the most diverse line-up in the history of the Festival and includes the first judges from The Czech Republic, Ecuador and Indonesia - testament to an ever-increasing diversity of countries now winning Lions. More women will judge than ever before (31.5% compared to 28.5% last year and 20% in 2013), while the range of job profiles represented also continues to expand, now including an architect, fashion designer and head of emerging technologies.
Nick Turner:Daniel Bonner 2015.jpgRazorfish has appointed AKQA's Nick Turner in the role of International Creative Director.

The hire marks a substantial reinforcement to the existing creative teams established in
international markets - Australia, China, France, Germany, Hong Kong, India, Italy and UK.

Turner (pictured far left) is responsible for driving the highest creative standards and output while attracting, inspiring and retaining exceptional talent. He will continue to nurture and grow the worldclass creative department for the UK office and will be a driving force in promoting experience led innovation throughout the agency's international offices and for new and existing clients.
BBDO Bangkok AdFest 2015 - 1.jpgBBDO Bangkok has added to its list of international accolades 10 awards from AdFest 2015, making them the most awarded Thai agency at the event.

The awards honoured a number of campaigns. "Blind Taste TV" won five awards (a Gold in Promo, and Effectiveness and Branded Content Lotuses; a Silver in the Media category, and a Bronze in Film). The "HairTag Project" campaign scooped a coveted Effectiveness Lotus and a Bronze in Direct.  Two more campaigns - Throatsil and Optic Square were also awarded.
SevenSunday.jpgDirector Ivan Handoyo has created a striking visualisation of Sinarmas Land's Green Office Park development - the first of it's kind in Indonesia - in his latest undertaking for Seven Sunday Films.

The script celebrates an office environment that is also in harmony with nature, and the visuals reflect this with luxurious cinematography that captures the idyllic essence of the project.

Sam Court Colour.jpgBy Sam Court, UX Director, The White Agency

It was amazing to be immersed in the energy of SXSW last week. Austin was truly buzzing!

I saw some great speakers with lots of great viewpoints and am thankful for the opportunity to attend.

But I would like to clarify a few points, as I feel like there's a lot of hyperbole being thrown around via industry articles, and I'm not sure if many of the commentators can really substantiate their claims.

Storytelling is dead - well, the word is anyway. I believe "storytelling" has now been so overused that it's become meaningless. Anyone that says they're a storyteller and works in digital advertising is probably just confused and wishing they could go back to art school to make more films that no-one will ever watch.

The other word that's been buzzed out of meaning is "Frictionless". Reducing friction is one of the two key levers to pull in order to improve a user experience (the other being to increase motivation). But frictionless is absolute, idealistic nonsense. Stop it.

Elliot Kotek's 2015 SXSW Diary from Austin

Elliot-SxSW.jpgCo-founder of Not Impossible Labs in Venice Beach, Elliot Kotek - the recipient of last year's Cannes Titanium Lion was a keynote speaker at SXSW Interactive. He reports exclusively for CB.
My featured keynote "Not Impossible: Crowdsolving for Humanity" was one of the first announced by the festival - giving me ample time to attempt to equate how my words would be as worthy of bums on seats as Al Gore's drawled tones, the Tesla-designer's established cool-factor or Snoop Dogg's casually hemp-fueled poetry.

Y&R China's Nils Andersson jumps ship to TBWA

Nils Andersson.jpgY&R China's chief creative officer Nils Andersson has resigned to join TBWA China in the President and chief creative officer role.

Andersson chose to join TBWA despite last minute talks over the AdFest judging week with McCann Worldgroup, who were also seeking his services.

Gordon Shu remains in the ECD role at TBWA Shanghai

Y&R Asia Chief Creative Officer Marcus Rebeschini said: "We thank Nils for his overall guidance of the Y&R China creative teams. He has truly helped them to deliver on his avowed intent to be world-class in China and we wish him all the best for the future."

Y&R today made senior leadership team changes in Shanghai to compensate, naming Kien Hoe as Executive Creative Director and Annie Boo as Managing Director.
KienHoe.jpgY&R makes senior leadership team changes in Shanghai, naming Kien Hoe (pictured left) as Executive Creative Director Y&R Shanghai, and Annie Boo as Managing Director Y&R Shanghai.

Commenting on the announcement, Matthew Godfrey, President Y&R Asia said, "Y&R China has consistently proved its creative might and Kien has played an integral part in Shanghai's contribution to the agency's achievements. We warmly welcome Annie Boo back to Y&R as Managing Director in Shanghai, and we are confident that together they will lead the team to continued success."

Y&R has been China's most-awarded agency at the Cannes Lions International Advertising Festival for two consecutive years, bringing home 10 Lions in 2014, including China's only Gold, and was multiply awarded worldwide at the likes of LIA and winning a Spikes Grand Prix.
Juke by You.jpgNissan JUKE's latest online campaign, 'JUKE by YOU' created by TBWA\Hakuhodo, invited the general public to design their very own Nissan JUKE car decal, and share on social media for a chance to see their design brought to life.

Using the fun, interactive decal design platform on the 'JUKE by YOU' website, users were able to create their personalized Nissan JUKE before submitting it to the online competition. Over 13,000 designs were received after the launch of the project late last year.

0fc5c4c.jpgAustralia: Jason Lonsdale (left), executive planning director at Saatchi & Saatchi, has been appointed chair of The Account Planning Group (APG), taking over the reins from Russ Mitchinson, head of strategy at Leo Burnett, who has held the role since 2013.
Lonsdale joined the APG committee in 2012 after arriving in Australia from acclaimed Canadian agency TAXI the same year. Since joining Sydney's Saatchi & Saatchi office, Lonsdale has transformed the strategic output of the agency and founded a social media practice within his planning group.
Says Mitchinson: "I am delighted that Jason has accepted the role of APG chair, with the support of our fantastic Committee. He has been instrumental in developing and driving the APG's agenda over the past few years, especially around education. I am confident Jason's stature, smarts and commitment will ensure the role of Planning in Australia continues to be celebrated for years to come."
Tourism_Fiji_PR.jpgTourism Fiji has launched its latest work from Colenso BBDO and director Darryl Ward of Curious Films, which includes six new pieces of film that showcase a variety of ways that happiness will find you in Fiji.
For anyone who has ever been to Fiji - walked the beaches, swum the crystal clear lagoons and spent time with the smiling locals, they'll know this to be true.  More so than ever, the world is searching for moments of real happiness.


FCB Shanghai finds fun ways to play with Oreo

Play with Oreo_tvc.jpgRiding on the new brand concept "Wonderfilled," Mondelez China, together with FCB Shanghai, has launched the new "Play with Oreo" communication theme, taking imagination and childlike wonder to the next level. The "Play with Oreo" campaign encourages people to release their playful spirit inside by enjoying Oreo in their own imaginative ways.

1-BBDO Lanka MD Santosh Menon being handed the carbon neutral certification by CEO of the Carbon Consulting Company.jpgBBDO Lanka launched its 'Force for Good' initiative in February 2012 by becoming the first advertising agency in South Asia to be certified 'carbon neutral'. This was followed by the launch of Asia's first mechanical air purifying billboard in May of the same year. BBDO Lanka MD Santosh Menon (pictured left) said, "It's that time of the year again for us, as a creative organisation and a group of dedicated individuals to renew our commitment to the environment by taking stock of our carbon footprint, taking measures to further reduce our impact on the environment and offset that which we cannot with the purchase of carbon credits."
Roger+Moore+Presents+UNICEF+2009+Report+vhWwO_XRY8Xl.jpgLions Health has announced that UNICEF goodwill ambassador and 007 actor, Sir Roger Moore, will be joining the dedicated jury of respected industry leaders judging the Young Lions Health Award, an exciting new competition for young creatives and marketers that aims to improve challenges facing health systems in low-income countries.

Song Zu's three for three for Bundy 'Men Like Us'

MenLikeUs.jpgThe much loved "Men Like Us" commercial for Bundaberg Rum by Leo Burnett Sydney continues to pick up creative accolades for Best Original Music around the advertising awards circuit.

Following on from the Gold it picked up at Singapore's Creative Circle Awards the music-based spot last week picked up a Bronze at AdFest on Saturday night, and another Gold at the AWARD Awards in Sydney on Thursday night.
GrahamKelly_AdFest.jpgBates CHI&Partners has confirmed Campaign Brief Asia's breaking news on Saturday, that Graham Kelly is joining them in a consultancy role for a period of six months.

Kelly is charged with focusing the entire company across the region on the creative product.

Bates CHI are terming Kelly's role as a "Guest Chef" with the aim of working partnerships between the network and experts and organisations across various disciplines, in order to inject fresh perspectives and new ways of working.
Vishal.jpgGrey Group India has appointed Vishal Ahluwalia to head its Bangalore office as Vice President & Office Head. He will report to Sunil Lulla, Chairman & Managing Director of Grey group India.

Ahluwalia (pictured) joins Grey with two decades of marketing communications experience across various geographies and disciplines. In his various avatars, Ahluwalia has headed businesses and has been an entrepreneur. Until recently, he has worked as a Member of the Board of IRIS Worldwide in which he spearheaded the digital and retail verticals. Prior to this, he was the Head for TBWA-South India, Head of the Unilever business for JWT-Taipei and a senior member of both Contract and JWT.
Tokio_Marine_5.jpgHave you ever felt as if your life was slipping past you? As if the moments, both big and small, had turned into a time lapse rushing by so fast it was little more than a blur? The Sweet Shop's Mark Albiston knows that feeling and in collaboration with Havas Worldwide Singapore and Tokio Marine has created a beautiful portrait of life that celebrates those rare moments that stop and demand our attention. The moments where life reminds us of its infinite possibilities and our need to be ready for them. 

Focal-2015-36-resize.jpgGroupM, Thailand's leading media investment management company, and its digital specialist agency, mInteraction, holds its inaugural digital conference themed 'The NEW FOCAL'. The conference focuses on four key digital trends for 2015. GroupM brings together key clients, digital players, and Thailand's thought leaders to discuss digital opportunities in the areas of NEW Internet Users, NEW Audience-oriented Media, NEW type of Contents, and the NEW Era of eCommerce Marketing.

The FOCAL 2015 maps out new opportunities that shape and identify Thailand's digital future for brands and agencies. The conference provides industry expertise and knowledge in Thailand's digital marketing landscape. The four topics include the guidelines to make advertisers more adept at raising brand value exponentially and to make the best use of online strategies.
Anurag Bansal.jpgIn a gala event hosted by CFO India magazine last week in Mumbai, Anurag Bansal, Chief Financial Officer and Executive Board Member, DDB Mudra Group was awarded by the 5th Annual CFO100 Roll of Honour. This is the second consecutive year that Bansal (pictured), has been chosen as one of India's top CFOs.

The CFO100 is an annual initiative to distinguish India's finance leader's extraordinary contributions to the corporate world. CFO India magazine identifies and brings together 100 CFOs, who are clearly a cut above the others, to honour their achievements in areas including cost management, raising capital, green initiatives, risk management, governance and strategy. The CFO100 is an annual benchmark for rising stars among India's CFOs.

Bansal, was awarded with the recognition under the 'Integration of Technology' category along with financial heads from Bajaj Allianz General Insurance Company Limited, Bharti Axa Life Insurance Company Limited, Birla Sunlife Insurance, Phoenix ARC Private Limited, JBM Auto Limited, SLK Group, iMerit Technology Services and Anudip Foundation, Sansera Engineering Private Limited, Mahindra & Mahindra Limited, Johnson & Johnson Medical and Vodafone India Limited.
Dentsu AAY.jpgDentsu Inc Tokyo once again had an impressive performance at AdFest, which concluded this past weekend in Pattaya, Thailand. The Japanese powerhouse repeated 2014's performance and was named both Advertising Agency of the Year and Interactive Agency of the Year.

Dentsu Inc. received the top award, the Grande Lotus, in the Design category and, together with other Dentsu Group companies, won four Gold Lotuses, fifteen Silver Lotuses, twenty-two Bronze Lotuses and one Branded Content Lotus for a total of 43 Lotuses across eleven categories.
Thierry Halbroth.jpgThierry Halbroth, Executive Creative Director Commonwealth// McCann Bangkok, sat on this year's AdFest Direct jury. Here's his account of the experience and the judging highlights.

As ever, it was an honour and a pleasure to be invited to AdFest (this year was my second tour of duty), as the festival's organisers put a premium on creating a very laid-back and cosy judging atmosphere. This doesn't mean that we sat around sipping Mai-Tais and talking nonsense all day long, though. It just means that with only seven judges in a category, we got to know our peers more intimately and were strongly encouraged to engage in discussions - there was simply no hiding. It also meant that all jury members from all categories got to know each other pretty quickly, and while some arrived as strangers, all left having made new friends.

During his briefing, Grand Jury President Rei Inamoto asked us to look for new work that would set a benchmark for this season's award shows. AdFest being the first (or last) show of the season, we saw some of the new work going head to head with last year's "classics". This obviously created healthy tensions and made us re-evaluate those entries that had gone to win multiple gongs last year. It also set a good benchmark for the new work: would it be good enough to upset last year's shining stars?
McD_imlovinit24.jpgMACCAS-24-2.jpgMcDonald's fans in New Zealand today got a big surprise when they opened their Big Mac burger boxes. Lucky customers at McDonald's Lunn Ave, in Mt Wellington, became the first in the world to have the iconic burger say quirky comments, sing songs and make funny sound effects. 

It was the first part of a global initiative, known as imlovinit24, which will see 24 gifts of joy, over 24 hours, on March 24, in 24 cities around the world. Through imlovinit24 - a collaboration of McDonald's roster agencies - including TBWA, OMD, Leo Burnett, DDB, Cossette and Ruder Finn - McDonald's aims to bring the world together virtually, illustrating what the brand does every day - serving joy to millions of people.

Australia kicked off the initiative, the first of its type for McDonald's, with a giant "Playland style" ball pit shaped like a cup of coffee in Sydney, giving away a free morning coffee to all participants.

As the day rolls on fun and creative ideas will come to life in countries across the world, including a pajama party in Italy, where customers in pajamas receive free breakfast for 24 days; an ice coupon contest in Brazil, in which customers must redeem their coupon at a nearby McDonald's before it melts; and special drive-thrus in the Philippines, Denmark and Vietnam.
Carlos Camacho ECD Lowe Vietnam.jpgAdFest highlights by Carlos Camacho, Executive Creative Director Lowe Vietnam, (pictured left) who sat on the Direct Jury.

AdFest 2015 was a very insightful experience for me. It is actually one of the first Asia Pacific awards I have judged at since moving from Colombia to Vietnam, and it was a privilege to meet creative leaders across the region, and spend time with them to share opinions on the work we judge.

Being a South American in the Asian ad industry, it is always rewarding for me to get this exposure and understand better Asia's view and approach on advertising.

There were two main highlights for me as a Judge in the Direct category - from very different Asia Pacific markets.

The first was the overall standard of work from Japan. Some of these ideas showed incredible expertise in the use of craft and technology; this was quite remarkable in some cases and shows that these agencies really understand their tools.
Anomaly x Design SH.jpgContinuing their commitment to supporting those who are creating progress, Anomaly presents stories and works from five of Asia's most unreasonable design entrepreneurs at Design Shanghai 2015.

Now in its second year, The Unreasonable is a platform created and owned by Anomaly Shanghai that showcases those who are pushing the boundaries of creativity and commerce across a range of industries. From March 27th to March 30th at the Design Shanghai Design Trail Hall, visitors will be able to explore four Unreasonable Houses that showcase different facets of being unreasonable - from inspiration to motivation, breaking-through to future thinking.

Havas Adwork appoints Matt Wiggers as CEO

Matt Wiggers.jpgMarketing communications agency Havas Adwork Indonesia has appointed Matt Wiggers as Chief Executive Officer. In his new role, Wiggers will report to Levent Guenes, Chief Operating Officer of Havas Worldwide Southeast Asia.

Wiggers (pictured left) was most recently at Publicis Indonesia, having overseen considerable agency growth after overhauling the management team and moving the office. He has more than 20 years of experience in the industry, starting out on client side and moved to agency side when he founded his own marketing and communications agency, PSI - Problems Solved Inc. in 2002.

Apart from that, he is also a partner at Larive International, where his wealth of experience has helped many clients gain entry as well as expand in Indonesia. His expertise as a Business Strategist allowed him to go beyond the planning and conceptualising stages, as he also provided ample support to his clients during the implementation phase.
Lee Kuan Yew.jpgIn memory of Singapore's first Prime Minister Mr Lee Kuan Yew, Tribal Worldwide Asia has pulled the tributes tweets that's poured out online and assembled them against the backdrop Mr Lee's iconic moments.

They created a digital video installation of tweets on Mr Lee. They developed a web app which pulls together tribute tweets and combines them with video clips of iconic moments in Mr Lee's life. Users can add their tributes to the page at

Tribal brought it a little closer to home and echoed a term that many Singaporeans used to call him - 'Ah Kong'.  Ah Kong' is Hokkien for grandfather. Some use it as a term of endearment, some as a form of respect, even awe for Singapore's founding father.
Graham Sowden.jpgAcquia, a digital experience company, has appointed Graham Sowden as general manager of Acquia's operations in Asia Pacific and Japan. Sowden (pictured left) will be based in Acquia's regional headquarters located in Sydney, where he will direct the company's continued expansion in this strategic region.

Acquia is experiencing rapid growth in the region, particularly in the transportation, healthcare, and higher education sectors. Key customers include Flight Centre, Foxtel, TransLink and Earth Hour. Bolstered by increased global demand for its solutions for unifying content, community and commerce, the company is expanding its operations in Asia Pacific and Japan. Acquia will be growing its team in Australia to serve its growing customer base and broaden its market reach. During the next 12 months Acquia plans to expand its presence in North and South Asia to address increasing demand from businesses and government organisations, tackling the digital transformations that are critical for their future prosperity. Acquia's team in India also continues to grow, powered by its work with key system integrators such as Accenture, Capgemini, Sapient, and Wipro.
Vaarunya Bhalla.jpgCheil India has appointed Vaarunya Bhalla as Senior Brand Manager. Bhalla (pictured left) comes on board with the specific remit of helping develop and strengthen the agency's reputation in the market. He will be working closely with Group President Shiv Sethuraman to effectively and consistently communicate the agency's vision, values and achievements to key external and internal stakeholders. He will also be spearheading Cheil's efforts to position itself as one of the most recognised and respected agencies in the country.

Commenting on the appointment Sethuraman said, "We are delighted to welcome Vaarunya to the agency. Cheil India is at an important point in its story. From here on, we are gearing up for the next level of growth. With his understanding of the dynamic environment in which advertising agencies function as well as his past experience in managing communications for global brands, Vaarunya will help us prepare for this next phase of success."

Bhalla added,"I'm hugely excited to be joining Cheil Worldwide as it prepares to evolve into one of the world's most acclaimed creative networks. Cheil India is home to market-leading capabilities, talent and creativity. My job is to leverage and amplify the amazing work being done here and build on our position as one of the Top 5 agencies in the country."
Pink.jpgThis Women's Day, Inorbit Malls, a group company of the K. Raheja Corp wanted to applaud and appreciate the foundation of changing India- new Indian woman. Hence, they along with DDB Mudra West, created an initiative called 'Inorbit Pink Power' to give Indian women an opportunity to grow and become an entrepreneur.

LeoBurnett_AdFest.jpgOne of the big highlights of this year's AdFest that concluded on Saturday in Pattaya Thailand was the performance of the Burnett Asia Pacific. The network picked up the "Network of the Year" award with work from 11 offices winning awards.

In total, Leo Burnett picked up a haul of 47 Lotus awards including 1 Grande, 5 Lotus Awards, 8 Golds, 18 Silvers and 15 Bronzes. Winning works were created for some of Leo Burnett's top clients including Samsung, Diageo, P&G, Honda, McDonald's and 7-ELEVEN.
tony-granger-young-rubicam-3.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's Bestads guest judge is Tony Granger, global chief creative officer, Young & Rubicam.

Winner: Volvo: Swedish Air. I love the simplicity of the spot and how the creative resisted the need for a cliched voiceover. It was a quiet and delicate film that delivered the truth of the product well. READ MORE...

RonaldNgLIA.jpgEx BBDO Singapore CCO Ronald Ng, now chief creative officer of DigitasLBi North America, has been named as jury president for the 2015 London International Awards (LIA). Ng will preside over the Digital jury.

Says Ng: "The digital landscape is constantly evolving, but creativity and ideas remain core to everything we do. I look forward to working with the LIA's prestigious jury and being blown away by the work."

Inspired by the integration of data, technology and storytelling at DigitasLBi, Ng joined the agency in January 2015 where, as chief creative officer of North America, he leads the creative charge for their six offices in Atlanta, Boston, Chicago, Detroit, New York and San Francisco.
COPA-1.jpgOgilvy Sydney has launched a global online campaign promoting Copa Coca-Cola 2015, which is a major youth soccer tournament with players from over sixty countries.

The 45-second launch spot and individual spots - including a finale, which has yet to air - were shot in Poland and directed by award-winning filmmaker Marc Raymond Wilkins from Papaya Films, Warsaw. The launch spot introduces each teen ambassador as they receive a letter from Coca-Cola giving them a nickname describing their style of play.

View the individual ambassador spots
AdFestCB_P1100049.jpgAdFestCB_P1100062.jpgHere's some more memories from the Campaign Brief, Sweet Shop, Fin Design + Effects and The Gunnery party, held at AdFest.

See previously posted pics from the party here.

Special thanks to our fantastic and generous sponsors - The Sweet Shop, Fin Design + Effects and The Gunnery.
Whoo.jpgNeuron, the second ATL agency of Campaigns & Grey, has launched a campaign for Nissin Cup Noodles' new Spicy Hot Beef flavor in the Philippines.

The campaign aims to capture the audience with a powerful craving for cup noodles and the juiciness of flavorful beef plus the intense kick of spice, all while promoting the Japanese equity of the brand. What resulted was a spot using elements that fused Japanese culture with Filipino humor.


Credits -
Creative Director: Jun Ureta
Art Director: Chico Javier
Copy Writer: Patricia Lumanlan
Managing Director: Meldy Warren
Account Manager: Addison Quintos
Producers: Steve Vesagas, Sonny Trajano
Director: Jeorge Agcaoili
Production House: Provill
Post-production: Provill

BBH Asia Pacific improves private lives for Ikea

Guru.jpgThe shelf guru shows how the key to a happy home is a happy private life in a new spot for Ikea from BBH Asia Pacific Singapore.

SIX.jpgHakuhodo Group's SIX Inc. Japan has been named Best Bootstrap Company for Lyric Speaker, its next-gen speaker, at SXSW Interactive Festival's 7th annual SXSW Accelerator competition. Part of South By Southwest (SXSW), one of the world's largest music, film and technology festivals, SXSW Interactive Festival was held in Austin in the US state of Texas from March 13-17.

The Best Bootstrap Company award is presented to the up and coming team that demonstrates the greatest creativity and potential across all categories in the competition without having received significant funding. Held for the seventh time this year, the win by a Japanese company marks the first time an Asian company has been amongst the winners at the SXSW Accelerator competition.

The SXSW Accelerator competition is the marquee event of SXSW Interactive Festival, where leading startups from around the world showcase some of the most impressive new technology innovations to a panel of judges and a live audience. This year's SXSW Accelerator competition drew entries from over 500 companies worldwide. SIX was the first Japanese company to pass the pre-event judging, being named a finalist in the Entertainment and Content Technologies category.

Happiness opens office in Saigon, Vietnam

Happiness Saigon Co-founders LtoR Thuy Tran Karen Corrigan Alan Cerutti.jpgHappiness Saigon has opened offices in Vietnam's second largest city. The new agency joins the Happiness Global Network to provide on-the-ground R&D, creative and advertising services for Happiness Group clients, for Happiness Saigon clients and for Group partner clients for local work in Vietnam and in the South East Asia region.

The Happiness Saigon agency senior management structure comprises Alan Cerutti (pictured left), co-founder, CEO and strategic director; Thuy Tran (pictured left), co-founder and chief operating officer; and Karen Corrigan (centre), co-founder Happiness Saigon and CEO and founder of the Happiness Group.




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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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