Screen Shot 2014-08-01 at 7.23.22 am.jpgThe story of a man on a quest for a rare experience; 'The Gentleman's Wager' tells the story of a wager between two men which results in a truly rare experience as part of their quest for personal progress.

Filmed in the British Virgin Islands and London, the beautifully shot film sees Jude Law in the role of a man who, despite having it all, proposes a wager as an opportunity to challenge himself to create an original performance in order to win a money-can't-buy experience. Agency: Anomaly, New York

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David Sin to leave Grey Malaysia Group ECD role

David-Sin_Grey.jpgGrey Group Malaysia's Group ECD David Sin is leaving the agency to take a break and pursue a startup project.

Sin (pictured) said the past six years at Grey had been a great run that saw him integrating all three disciplines of Brand ATL, Activation Design and Digital within Grey/G2 group.

Apart from winning new business, both local and regional, Sin also helped revitalise the Grey in Malaysia.

In his time overseeing the creative product at Grey, the agency has won One Show Gold, Silver Cannes Lion, D&AD, Gold Effie, Bronze AME, Bronze Asian Marketing Effectiveness Award, plus others.
KatyPerry.jpgKaty Perry's new fragrance line from COTY, Killer Queen's Royal Revolution, is hitting the internet hard with its new animated digital short, thanks to the creative direction and unique animation style from the Animated Storyboards (ASB) team. The video launched on Glamour, setting the tone for the unexpected, twisted, and downright awesome girl-power video.  MTV News also picked it up soon after the launch showcasing it on their website, along with the Killer Queen herself, Katy Perry, via twitter, facebook, instagram, and more.

ASB handled the narrative development of COTY's vision, along with all of the character and artwork design, animation, editing and audio. ASB's production studio, situated in Bangkok, Thailand, is the workforce behind the scenes, housing over 150 in-house staff comprised of character developers, background creators, after effects artists, motion caption animators among others.

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L&K Saatchi & Saatchi Mumbai moves with Jockey

Jockey.jpgL&K Saatchi & Saatchi Mumbai has created a new TVC for Jockey, the leader in the innerwear category. The "Move" TVC is the first of 5 TVCs, targeting different characteristics of life to engage the youth. The other 4 TVCs will be released over a period of time.

The young don't believe in half-measures. They will either go for broke or give it all up. A young man sees a bunch of youngsters in a dance studio and is inspired to dance. Over the next few days he gets more and more consumed by his passion, as he works his way through his own inhibitions and setbacks. Finally, at a club, he is faced with a moment where he can either step up or sit down.

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BBH Shanghai gets the Qoros to sing

Qoros.jpgThe majority of Chinese car advertising follow the same conventions; The use of celebrities and cliched lifestyle. When Qoros wanted to launch its 2nd car, it needed a campaign that could really stand out. The quality of the new Qoros 3 Hatch speaks for itself so to bring this idea to life, a music video was created by BBH Shanghai with the car singing about its own attributes. A song was specially written and composed for the car to sing and dance along to.

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Femina_1.jpgDDB Mudra West has launched Femina's new positioning and tagline "Be Unstoppable" via a print and outdoor campaign. First in a series of initiatives, Femina unveiled their new positioning and tagline through a provocative cover for their July issue titled "My Body, My Rules", with cover girl Huma Qureshi.

The "My Body, My Rules" exemplifies the brand positioning, saluting women who've chosen to go beyond conventions and refuse to be boxed into someone else's definition of perfection. Using a striking visual of Huma Qureshi juxtaposed with the "ideal" body form of a mannequin the issue makes a powerful point about body image. The issue campaign encourages women to embrace their bodies - perfections and imperfections alike. Using innovative hashtags, contests, celebrity stories and engagement on social media, the campaign aims to reach out to the modern millennial woman. Additionally, it also spans traditional mediums like outdoor and print.
dad_logo.jpgEntries for the 53rd D&AD Professional Awards have opened with a number of new sub-category additions in response to the evolving creative landscape. The entry deadline has been set for Wednesday, February 18, 2015.
 
New media continues to play a large role in shaping creativity and with such a diverse array of outstanding campaigns continuing to emerge in this space; D&AD has created a new jury and category for Branded Film Content & Entertainment. TV, film, online and documentaries will be recognised at next year's awards, in addition to a sub-category for Tactical Branded Film Content & Entertainment.
Vineet_Bajpai.jpgLeading digital media agency MAGNON\TBWA has expanded into southern India, with the launch of its Bangalore office. Adding to the agency's full-service offices in Delhi and Mumbai, this move will make MAGNON\TBWA one of the very few digital agencies to have a pan-India presence.

MAGNON\TBWA, part of the TBWA\India Group, offers fully-integrated, 360-degree advertising, plus digital solutions to its south India clients. The agency has successfully implemented this model in both Delhi and Mumbai.

Vineet Bajpai (left), TBWA\India's Group Chief Executive Officer commented, "This is a very important step towards the growth of TBWA in India. Encouraged by our full-spectrum digital marketing and technology capabilities, and by our sustained growth over the last quarter, we are aggressively expanding our domestic presence to keep pace with growing client demands."

BBDO Vietnam launches CC Lemon in the market

CCLemon.jpgSuntory PepsiCo Beverages Vietnam has launched the Japanese brand, C.C. Lemon, in Vietnam with communications created by BBDO Vietnam. The new 60-second commercial focuses on the 'lively' and healthy feeling the drinker enjoys with C.C. Lemon, which is high in Vitamin C. The tvc adopts a musical genre, which evokes the uplifting physical and emotional effects that one receives when refreshed with lemon and Vitamin C.

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Entries still open for London International Awards

LIA Entries.jpgYang Yeo.jpgEntries are still open for this year's London International Awards.

Act quickly and go to the website and register. For Entrants that have already completed the entry process, there is still time to enter newly released work.

ENTER HERE

Asia is well represented on this year's jury with John Merrifield (Google Asia Pacific), Thomas Hong-tak Kim (Cheil Korea), Joji Jacob (DDB Group Singapore), Yang Yeo (W+K China - pictured), David Guerrero (BBDO Guerrero/Proximity, Manila), Santosh Padhi (Taproot India, Mumbai), Sonal Dabral (DDB Mudra India), Morihiro Harano (Mori Japan) and Marcus Rebeschini (Y&R Asia) all joining the judging. They will all convene for the judging at the Encore Hotel in Las Vegas in October this year. The top class 2014 LIA juries will be lead by these Jury Presidents listed below:

LIAJury1.jpg


The Work_CallforEntry_cover.jpgThe Call for Entries to The Work 2014 is out and it's FREE to enter.

Now in its 12th year of publication, The Work is a 400+ page, hard cover publication that features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as the only true permanent record of creativity for the entire region.

Entry deadline is Friday, August 22nd 2014.

Please note that this year we have simplified the entry process:

All entries are to be supplied on a USB.

This will be used for both judging and artwork for The Work 2014 (this eliminates the need for agencies to send multiple expensive couriers and it will greatly speed up the production process of The Work 2014).

There are three things that differentiate The Work 2014 from traditional award shows:
Nick Worthington.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Nick Worthington, creative chairman at Colenso BBDO, New Zealand.

BEST TV
Winner: The Parent's Circle. It's a wonderfully simple misdirect, you naturally assume that racism is somehow at the heart of these people's motives, and in allowing yourself to believe that they don't want you here because you don't belong, you allow yourself to be caught by the truth, that these people have all lost loved ones, and are from both sides, and they are praying that you don't end up in their shoes. It gets my pick of the week.
READ MORE...
Ted Royer.jpgSpikes Asia, the International Festival of Creativity taking place in Singapore from 23-26 September, has announced the jury members that will make up the Creative Effectiveness; Design; Film, Print, Outdoor & Radio; Media; and PR juries.

"We feel very privileged to be able to announce these well-known industry names as being part of our juries for Spikes Asia 2014," says Philip Thomas, CEO, Lions Festivals. "They help set the standard for this year's awards and we will watch with interest as they debate and decide the best of creative communications in the region".
Retargeting_on_Facebook_by_the_Numbers.jpgAdRoll has released new research which reveals significant advertiser uptake of Facebook's mobile retargeting product across the world.
 
The findings directly support Facebook's emerging competitive position in the mobile market.
 
62 per cent ($US1.66bn) of Facebook's total advertising revenue for the recent quarter was contributed to by mobile. Additionally, eMarketer has projected Facebook will contribute 21.7% of the $31.5 billion mobile advertising market globally. Facebook's position is a result of its recent focus on mobile advertising. This is due to advertisers' rapid adoption of retargeting on Facebook over the past two years and the significant portion of customers being on mobile. Its app is on 3 out of every 4 smartphones.
AnuragBhatnagar_BenJones_lowres.jpgAKQA has expanded its presence within Asia by opening its first office in India.

Excellence in engineering and creativity has always been at the heart of AKQA and opening in Gurgaon will play a pivotal role in that story. The elite Engineering team will seamlessly integrate with AKQA global Creative teams to deliver world-class digital experiences for global brands across borders.
 
The initial phase will focus on AKQA's deep relationships with the world's largest platform vendors, and their already successful relationship with Adobe. Building upon already well-established excellence in delivery and creativity on the Adobe Marketing Cloud (AMC), Gurgaon will extend this capability and become the AMC Technology Centre of Excellence for AKQA.
5-1.jpgNew Zealand: When the first Volkswagen was built, it was built for everyman. It was reliable, economical and affordable. It democratized excellence. The English translation of Volkswagen is 'The People's Car', and that's exactly what they were.

60 years on - after the first Volkswagen was first produced in Otahuhu, Auckland, Volkswagen NZ has launched a new crowd sourced project via Colenso BBDO reminding kiwis that not that much has changed.

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Masako_Okamura_Aug2014.jpgIn March this year it was announced that Masako Okamura, a veteran creative director from Dentsu Tokyo, was to move from Tokyo to take up the executive creative  director role at Dentsu Vietnam.

It represented a large coup for the Dentsu Aegis Southeast Asia network to recruit such a high profile and highly regarded Japanese creative director to move to the Vietnam market.

Okamura has many accolades under her belt having won awards at shows like Cannes, Clio, Spikes Asia, London International Awards and AdFest. She has also been a part of the juries for Clio, YoungGuns International Advertising Awards, AdFest, Cannes, Spikes Asia, One Show, New York Festivals and Art Directors Club.

Having been on board in Vietnam now for three months, Campaign Brief Asia took the opportunity to catch up with Okamura to find out what are her first impressions of the Vietnamese market and what really made her want to leave the safety of the large Dentsu Tokyo agency and take on this new role at Dentsu in Vietnam.

"A few factors led me to work outside of Japan," explains Okamura. "In the last couple of years, I was given the opportunity to work on a couple of overseas projects where I thoroughly enjoyed the experience. That aside, I had also received several tempting offers from headhunters, which surprised me, given that I've only had the experience of working in Japan.
Haresh Nayak.jpgGlobal out-of-home (OOH) communications group Posterscope launches its new tool Prism Creative across Asia Pacific this month. The tool, which helps clients gauge how their creative will look on OOH media, will reduce the amount of errors helping clients to visualise their campaign better.

This tool, now available to Posterscope clients across the region, will visually show if an advert isn't suitable for OOH media - with too much text, unsuitable colours or layout errors, and campaigns can be changed before they run. Prism Creative has the facility to switch from day to night visuals, play digital videos and do a distance check of creative.

Commenting on the launch, Haresh Nayak Regional Director Posterscope Asia Pacific (pictured) said, "We have taken feedback and come up with a tool to bring creative optimization to clients. Simple, useful tools such as these are instrumental in growing our clients businesses as we grow our own and differentiating ourselves in the market place so we have a stronger offering."

 

 
Oz Dean.jpgTBWA DAN Singapore creative director Oz Dean is departing the agency for a CD role at
global communications agency We Are Social, in Sydney.

With 17 years experience working for digital, design and advertising agencies in London, Manchester, Sydney and Singapore, Dean's international resume includes work for clients including Singapore Airlines, Timberland, Heineken and Google.

Entries still open for London International Awards

Sonal Dabral.jpgLIA Entries.jpgEntries are still open for this year's London International Awards.

Act quickly and go to the website and register. For Entrants that have already completed the entry process, there is still time to enter newly released work.

ENTER HERE

Asia is well represented on this year's jury with John Merrifield (Google Asia Pacific), Thomas Hong-tak Kim (Cheil Korea), Joji Jacob (DDB Group Singapore), Yang Yeo (JWT China), David Guerrero (BBDO Guerrero/Proximity, Manila), Santosh Padhi (Taproot India, Mumbai), Sonal Dabral (Pictured - DDB Mudra India), Morihiro Harano (Mori Japan) and Marcus Rebeschini (Y&R Asia) all joining the judging. They will all convene for the judging at the Encore Hotel in Las Vegas in October this year. The top class 2014 LIA juries will be lead by these Jury Presidents listed below:

LIAJury1.jpg


Atuk_1.jpgAtuk_2.jpgNissan Malaysia has released a Hari Raya short film based on family and love. A Malaysian production, it is a heart-warming short film about a grandfather and his grandson.

They both take separate journeys - one down memory lane, and the other of self-discovery - only to end up in the same place at the end. A wonderful reminder that when everything is gone, all we have left is our family.

This is the first time Edaran Tan Chong Holdings Berhad has collaborated with Creative Juice Kuala Lumpur, for a Hari Raya campaign. It was best time for families get-together and intended to drive home the message that Nissan is always with you, throughout all stages of your life. This short film hopes to strengthen brand familiarity of Nissan in Malaysia.

Dentsu Aegis Network buys Milestone Brandcom

Ashish Bhasin & Nabendu Bhattacharyya.jpgDentsu Aegis Networkhas acquired leading Indian Out-of-Home (OOH) specialist agency Milestone Brandcom. The acquisition also includes Posterscope.  
 
Founded in October 2009 and led by Founder and Managing Director Nabendu Bhattacharyya, Milestone Brandcom is one of the fastest growing integrated outdoor media agencies in the country and India's largest OOH company based on billings. The 175 strong team have more than 100 active clients across a wide range of industries, and provide a full service comprehensive OOH offering which includes an event promotion activation division, rural OOH activation, retail and digital OOH division. Milestone Brandcom recently launched the 'Milestone Optimizer', a powerful tool which optimises OOH media plans by tracking 25,000 sites across India and providing Gross Impression Points of an OOH campaign, a first in India.
GunnReport_reel.jpgThe Gunn Report has released the definitive "Best of Latin America" reel chosen by Saatchi & Saatchi's Worldwide Creative Director, Pablo del Campo.
 
del Campo has selected 50 commercials from 1990 to 2013 to represent the very best from his region in the past 24 years. 

"Every commercial on the reel is a gem!" said Gunn Report founder Donald Gunn. "Pablo has also written a few choice words explaining the creative and business dynamics that have shaped the advertising scene in Latin America and made it so particular and special."
 
The reel is currently free to view, however after its 3 week run on the Home Page of The Gunn Report, it will move to their subscription site as a permanent feature.
KCooney2_cc[2].jpg DDB Group Australia has announced Kieren Cooney (left) as managing director, DDB Group Sydney. Cooney will oversee DDB Group's Sydney based businesses including DDB, Mango, Remedy and Tribal.

As part of these changes, Nicole Taylor has been appointed as managing director, DDB Sydney, reporting directly to Cooney.

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DailyEmail.jpgMake sure you don't miss any news on Campaign Brief Asia by getting the FREE daily news email.

Just put your email address in the "GET FREE DAILY NEWSLETTER - SUBSCRIBE FREE NOW" near the top right of the Campaign Brief Asia home page and each day you will receive one email around 1pm (Singapore time) highlighting all the days creative news. It's a simple 30 second process that will keep you in touch.
Madhukar Kamat.jpgDDB Mudra Group in India has relaunched its Executive Board and has created a Group Creative Council and a Strategic Planning Council.

The Group Executive Board, will now consist of (in alphabetical order):-
1.       Aneil Deepak, Head of Ideas, DDB MudraMax
2.       Anurag Bansal, CFO, DDB Mudra Group
3.       Deepak Nair, COO, 22feet Tribal Worldwide
4.       Madhukar Kamath, Group CEO & Managing Director, DDB Mudra Group
5.       Mandeep Malhotra, President, DDB MudraMax - OOH, Retail & Experiential
6.       Rajiv Sabnis, President, DDB Mudra West
7.       Sathyamurthy Namakkal, President, DDB MudraMax - Media
8.       Sonal Dabral, Chairman & CCO, DDB Mudra Group

Given the new order of business and marketing challenges and increasing conversations and demands from a wide spectrum of clients for more collaborative and integrated solutions, the DDB Mudra Group, with its 10 Agencies & Operating Units (DDB Mudra West, DDB Mudra South & East, DDB Mudra North, DDB MudraMax - OOH, DDB MudraMax - Experiential, DDB MudraMax - Media, TracyLocke, 22feet Tribal Worldwide, RAPP and DDB Remedy) offering a range of specialist solutions,  is perhaps in a unique position to meet these demands.
Yasushi Ogata.jpgYasushi Ogata has joined Grey Group Japan as senior creative director. He reports directly to Tatsuhisa Nakajima, VP, Executive Creative Director of Grey Group Japan.

Ogata (left) brings with him a wealth of experience. Some of the internationally-renowned brands he has worked on include P&G, Unilever, Lipton, Philip Morris, McDonald's, Nichirei, Alfa Romeo, Volkswagen, Northwest Airlines, Amex, Financial Times, Motorola, IBM and SAP.

He joins Grey Group from DDB Japan where he was Senior Creative Director. He has previously worked in agencies such as Ogilvy & Mather Japan K.K. and Beacon Communications K.K., part of Leo Burnett Japan.

Ogata is an experienced creative with a raft of awards to his name including recognitions from Cannes Lions International Festival of Creativity, London International Festival, New York Festivals, Yomiuri Advertising Award, Tokyo Copywriter's Club Awards, Japan Radio & Television Commercial Confederation Awards, Dentsu Advertising Awards and Nikkei BP Advertising Award.

Simon Veksner: Emotions, weird shit and babies

Volvo-Trucks-The-Epic-Split6-640x352.jpgBy Simon Veksner, Creative Director, DDB Sydney

As we all know, emotional advertising is far more effective than rational advertising.

Many clients have read about this, and are now specifically requesting emotional advertising.

Cool.

Except, there's a problem. READ ON...

Akira Kagami to lead HK4As creative jury

Akira Kagami.jpgHK4As (Association of Accredited Advertising Agencies of Hong Kong) has announced the judges of this year's Kam Fan Awards - the 30 year milestone of Hong Kong's most important domestic awards show.
 
One of the legends of Japanese advertising Akira Kagami (left), Executive Advisor of Drill Inc., Japan, is to lead the Creative Jury as its Chairman, while media veteran Elaine Ip will chair the Media Jury. 

The 2014 Jury line-up emphasizes judges with diverse backgrounds & international experiences, and they are:
Cebu TVC.jpgCebu_3.jpgBBDO Guerrero has extended their "It's more fun in The Philippines" campaign for the Philippine Tourism with a commercial focusing on the city of Cebu.

Some of the world's finest, and most easily accessible, diving sites are on the Philippine island of Cebu, including the famous 'sardine-run' where giant schools of fish swim in formation. Cebu is also the same place where the country's best guitars are made.

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Vince Lui_XM.jpgXM Asia Pacific has been named Adobe's 2014 Digital Marketing Partner of the Year for Southeast Asia and Hong Kong for the second consecutive year.

The award was presented at the Adobe Digital Marketing Symposium in Singapore, which drew over 800 senior marketers, in recognition of XM Asia's commitment to technical innovation, remarkable year-over-year business growth, and success in supporting Adobe Digital Marketing customers.

"XM Asia has a long history providing leading brands with world-class interactive, web-based solutions, said Adobe's Asia Pacific Director, Partner engagement, Damon Scarr: "I congratulate XM Asia on their success this year and look forward to continuing that success into the future."
Hunk VS Old guys_2.jpgJunior Vs. Senior_2.jpgMashal Sports with the support of the International Kabaddi Federation (IKF) and the Amateur Kabaddi Federation of India (AKFI) have teamed up to launch Pro Kabaddi with Star Sports being the official broadcast partner.

While Kabaddi, a wrestling sport originating from very early Indian civilization, has successfully progressed from an Indian sport to one played in the international arena, it fails to connect with the youth of today. It was no longer cool and this was the biggest challenge.

Through the 'Life is Kabaddi' campaign, Ogilvy and Mather attempts to engage the youth at an emotional level with this intrinsically Indian game; make them see the game in a whole new light.

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VIEW THE SECOND SPOT 
HMV_Nipper.jpgHMV_Nipper2.jpgHMV, the traditional home of music around the globe, has virtually disappeared from the streets of Hong Kong in recent years. And Nipper the dog - featured in HMV's instantly recognizable logo - had once again lost a master whose voice he could listen to due to his homeless plight.
 
But this summer, Nipper will find a new home at HMVideal - a new flagship experiential store opening first in Hong Kong's fittingly named Entertainment Building in Central, before rolling out around the globe.
 
To celebrate Nipper's heartening reversal of fortune, we dramatized his current homeless situation. With a small nod to Hong Kong's equally iconic 'bag lady', McCann Worldgroup Hong Kong recreated a homeless person on the streets of Central, with Nipper beside him, to tell caring passers-by the story of Nipper's fall and coming rise and to urge them to help him find a new master's voice at HMVideal.
 
VIEW THE VIDEO

Samsung_ASP.jpg72andSunny, Amsterdam has released a beautifully filmed spot to reinforce Samsung Mobile's agreement to be the first global partner of the ASP.

In this spot, shot by Australian director Mark Molloy, via Exit Films Melbourne and Smuggler London, Samsung and ASP celebrate the growth of surfing worldwide and remind us that out on the waves, every day is day one.

The film launches with the 2014 US leg of the ASP World Tour, featuring pro-surfers Kelly Slater, Stephanie Gilmore, Gabriel Medina, Mitch Crews and Johanne Defay. The first time you hold a surfboard, the first time you ride a wave, the first time you get barreled, the first time you win a world title. It doesn't matter where you are from or how good you are. Every day is day one.

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Nicola_Yates_McCann_UM.jpgNicola Yates has joined the McCann Worldgroup Hong Kong Cathay Pacific Central Team as head of integrated channel planning. Yates (left) will join the team at the end of July from Zenith Optimedia where she held the role of regional digital director for Kering Luxury and Lifestyle brands across Asia Pacific.

She replaces Doris Kuok, former head of media for the Cathay Pacific Central Team.

With the remit to lead the global media operations for the Cathay Pacific, Dragonair, and Asia Miles brands, Nicola's responsibilities include online and offline planning and buying, paid search, social media, data analytics, and audience research.
Screen Shot 2014-07-24 at 7.46.48 am.jpgAustralia: Lynx is launching a new creative brand approach and advertising campaign, collaborations with international creative artists and an upgrade to the product packaging hitting shelves this month.

The year kicks off with an ongoing global initiative that will see the highest-selling daily fragrance in Australia refocus its messaging from success in the mating game, to getting guys ready to face the world with confidence, starting with the release of two new adverts across national television and cinema spaces originally created by BBH London adapted by Soap Creative.

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VIEW THE WEDNESDAYS SPOT
CITIZEN_BetterStartsNow.jpgWieden+Kennedy's  Tokyo and Amsterdam offices have created the first global brand statement for Citizen Watch Co 'Better Starts Now'.

Better Starts Now is the simple belief that, no matter who you are and what you do, it is always possible to make something better - and now is the time to start doing it.

VIEW THE VIDEO
Dicks_The Moment.jpgEvery second in an athlete's life prepares them for them for the moment. This Dick's Sporting Goods spot, via Anomoly New York, shows young athletes on the sporting ground or court getting ready for that "moment".

VIEW THE SPOT 
PaulRoebuck.jpgSaatchi & Saatchi has picked up two of Petra Foods Limited's major brands,  SilverQueen and Top, after a series of competitive pitching for the accounts involving multiple agencies.

As part of this new assignment, Saatchi & Saatchi will drive the creative direction and strategy for both brands in South East Asia, with the account being led from the agency's regional hub in Singapore.
 
"Saatchi & Saatchi is very excited to be working on such iconic Asian brands like SilverQueen and Top. Consumers in South East Asia have strong emotional connections with local products, and we look forward to delivering meaningful and fun experiences to further strengthen these relationships," said Paul Roebuck, CEO of Saatchi & Saatchi Singapore and Malaysia (pictured).
adidas.jpgadidas has announced the return of #mygirls for FW14 following the successful launch of the campaign in FW13. This year's campaign captures each ambassador in their home country, leading and inspiring their peers to work together and go #allin for their sporting pursuits.

Created by women for women, the #mygirls campaign aims to provide inspiration, support and motivation while celebrating women and their passion for sports. The campaign features local ambassadors from across the region - Fay Hokulani (Singapore), Si Phitsinee Tanwiboon (Thailand), Maria Selena (Indonesia), Sharifah Sakinah (Malaysia), Isabelle Daza and Solenn Heussaff (Philippines) - where they share their love for different sports as well as some of their favourite sporting items from this season.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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