Campaign Brief Asia's Legendary Party @ AdStars

L1090251.jpegL1090254.jpegIt was a big night in Busan, South Korea yesterday with the Campaign Brief Asia Legendary Party following the AdStars Festival opening ceremony and dinner. AdStar judges, speakers, sponsors and VIPs packed one of Busan's coolest bars for a big night of networking and fun.

The party was generously sponsored by Daehong Communications, one of Korea's leading ad agencies.

Our thanks AdStars for helping to organise the party and to everyone who came along and made the night a L1090272.jpegsuccess.

ClaireDavidson_AdStars2014.jpgThe AdStars festival officially commenced today with delegates from around the world rolling in to attend the three-day event.  The next few days will see the global creative communications industries share their ideas and campaigns, with work entered and also discussed on the stages during the seminars and speaker sessions.

AdStars is hosted by Busan Metropolitan City; not only to support the domestic advertising industry, but also to garner a foothold internationally.  This has well and truly proven to be the case with 12,591 entries from 62 countries coming in this year - now making AdStars the biggest advertising festival in Asia.  This is a huge achievement for a festival that began only seven years ago, in 2008.  This week we judged all 1,666 impressive finalists.  I feel like we all need a cup of tea and a lie down.

The slogan for this year is "Share Creative Solutions, Change The World" with "convergence" being the central theme.  AdStars focuses on sharing diverse creative solutions around the world, for the betterment of culture and humanity.  We're also being asked this week to think in detail about how we, in our professions in this industry, contribute to people through advertising.

The seminars kicked off today with "Open The Door To China".  Throughout the next three days here at AdStars the spotlight will be squarely on China, with discussions ranging from exploring new Chinese trends, to how we can make it in the Chinese market and even seeing the path to success for the South Korean cosmetics industry to enter the Chinese cosmetics market.  We already know that South Korea is the number one holiday destination for Chinese women (with the USA the top pick for men).
Kelvin Lim_Malaysia.jpgOMD Malaysia has appointed Kelvin Lim as Digital Director, effective immediately. In his new role, Kelvin Lim reports to Margaret Lim, Managing Director at OMD Malaysia, and will be supporting her in creating new business opportunities and managing existing clients with a focus on digital strategy.

Prior to his appointment, Lim (left) was the Head of Business Development at Digital News Asia, an independent news portal, responsible for developing and refining revenue creation, particularly in the areas of product development and platform management. He was tasked with reviewing company content and ad performances, and worked closely with the CEO to develop medium to long-term growth strategies for the company as they headed towards market expansion and content innovation.

Lim brings on board a diverse skill set, having worked with numerous blue-chip corporations, and PR agencies on digital strategy. This includes a tenure at Social@Ogilvy & Technology as Director in Kuala Lumpur, where he was responsible for directing social and digital strategies across the office's disciplines and practices, and led the overall development and growth of the team.
EMEN CHONG.jpgDDB China Group has appointed Emen Chong as General Manager of Tribal Worldwide Shanghai to oversee the agency's current digital business practices, while also enabling it to acquire new digital business. Based in Shanghai, Chong reports to Jit Hoong Ng, Vice President of DDB Group North China & Managing Director of DDB Group Shanghai.

Hoong Ng commented, "Bill once said, 'An idea can turn to dust or magic depending on the talent that rubs against it.' I couldn't agree more with this as DDB Group continues to attract stronger talent to create best-in-class ideas. Emen is adding more magic to the group. Her remit is to continue to grow new levels of specialisms at Tribal Worldwide Shanghai and continue to build our digital arm as a strong pillar within DDB China Group's offering."

Chong (left) has more than 15 years of experience in consumer communications and marketing, across variously different disciplines, from digital brand building, mainstream advertising, sales and promotions to retail activation and loyalty marketing. She has worked in countries such as Greater China, Singapore, Thailand, Japan and Vietnam.
Aerial.jpgThis is a Rube Goldberg machine expression of the campaign theme, "Life is a Series of Unexpected Dirt," a special long version shot separately from the TV spot. The meticulous crafting behind each detail of the machine will grip your attention from beginning to end In this spot by Beacon/Leo Burnett Tokyo for Aerial life regains its beauty.

HAVASWW_KualaLumpur.jpgDiGi Telecommunications, a provider of mobile voice, Internet and digital services in Malaysia, has awarded Havas Worldwide Kuala Lumpur its corporate and branding mandate, following a competitive five-way pitch held earlier this year. The account win was made possible through Havas' cross-border collaboration and integration approach that saw the involvement of talents from three different markets across Southeast Asia.
WedadSunny.jpgY&R Singapore has appointed Wedad Sunny as client services director following several new business wins including Land Rover Southeast Asia and Kallang Wave Mall.

Boasting 18 years of integrated marketing, advertising and public relations experience, Sunny has strategised and led highly integrated campaigns locally and across multiple markets, both in the B2B and B2C space, for brands in the technology, financial services, education, media and hospitality sectors. Sunny (left) was previously with The Gate Worldwide as Client Services Director, where she was responsible for building agency capabilities in digital marketing strategy, digital advertising and media strategy, planning and buying. She also held P&L, general management and business development responsibilities.

Her vast brand experience includes INSEAD, AIA, Rabobank, Citibank, City Index, ABN AMRO, Schroders, Templeton, HP and Juniper Networks.
James Hollow Web.jpgLowe Profero Tokyo, the global digital network of Lowe and Partners, have been chosen by US based fast food chain Wendy's to develop their digital strategy across Japan.
The partnership will see Lowe Profero initially create a social strategy for messaging app LINE to increase brand engagement and footfall to their Tokyo stores.
LINE is a free messaging app that has captivated over 50 million users across Japan through use of stickers and emoticons. A significant proportion of LINE's massive revenues are derived from brands paying to promote their characters as stamps on the platform.

In contrast Lowe Profero will establish an account personified as the brand's mascot 'Wendy', or "Wendy Chan" as she is affectionately known in Japan. This approach will allow store level promotional offers to be blended with entertaining content, developing and exploring Wendy Chan's personality in line with the global values of the Wendy's chain.
Tarun Dhawan_Riverorchid Notch.jpgThe Badminton World Federation (BWF) has appointed partners 96 Digital and Riverorchid Notch Indochina after a pitch involving some of the world's most prestigious agencies across Europe and Asia. They have been appointed after an initial pitch proposition, followed by detailed business analysis and digital strategy development at BWF HQ in Kuala Lumpur.

The BWF is the world's governing body of the sport and empowered by its 180 members world wide to regulate, promote and develop the sport worldwide. Over the coming months the partnership will develop and deliver a range of digital services and technologies across the whole organisation covering governance, operations, communications and marketing.

Tarun Dhawan of Riverorchid Notch (left) said, "It's very exciting for us to be associated with a global project of this scope. Our home is in Indochina, but digital can and does operate across borders. And for sure badminton as a sport is relevant and resonant in Indochina as it is elsewhere around the region and the world, so we do feel as though we're serving both our home market as well as a global one."
TVC 3.jpgSaatchi & Saatchi Shanghai's latest campaign for Nippon Paint introduces a "Fresh Beginning for Love". The new TVC was released following the transformation of Nippon's role as a paint supplier, to an ambassador providing complete painting systems, iColor Design and refresh service, devoted to providing people with a better life in all aspects.

The TVC presents a variety of refreshing scenes of love in life: a newly-married couple moves into a new house; parents refresh their children's room; siblings paint walls for the elderly; a marriage proposal done with a mural painting. These scenes symbolize that Nippon is there by your side to refresh and greet each new chapter in life. Each scene ends with a sweet "kiss moment" as an iconic action to celebrate the beginning of a new life.

Electrolux_1[1].jpgElectrolux has released the next expression from their artful appliances idea with a new online film from Saatchi & Saatchi Thailand that demonstrates the artistic capability of its washing machines.

Collaborating with upcoming Thai experimental artist Pitchanan Sornyen, and production company Wakeup Rabbit, 'Washing: Re-Imagined' uses the magic of art and the power of imagination to highlight appliance product features in a way not done before. Washing functions like Time Manager, Vapour Action and Refresh Cycle are used to create a piece of unique art that will be showcased by Electrolux at a later date.

The Work_CallforEntry_cover.jpgThe Call for Entries to The Work 2014 has been extended. The new deadline is Tuesday, September 2nd.

Now in its 12th year of publication, The Work is a 400+ page, hard cover publication that features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as the only true permanent record of creativity for the entire region.

Please note that this year we have simplified the entry process:

All entries are to be supplied on a USB.

This will be used for both judging and artwork for The Work 2014 (this eliminates the need for agencies to send multiple expensive couriers and it will greatly speed up the production process of The Work 2014).

There are three things that differentiate The Work 2014 from traditional award shows:
Screen Shot 2014-08-22 at 7.47.18 am.jpgOne Screen has announced the call for entries for 2015. The early bird deadline is on Wednesday, October 1 with the normal deadline set for Friday, October 31.

One Screen is the original film festival for the creative community by the creative community. It's the premiere festival that unites the film and advertising world on One Screen. This synergy gives industry professionals a venue to showcase film and video work made for any platform, thereby attracting some of the most innovative and visually arresting work.

Heart 1.jpgClear Channel, an out-of-home advertising company, partnered with Initiative Singapore and Havas BKK to launch a nationwide visually interactive campaign for Reckitt Benckiser's new heart supplement, Schiff MegaRed, across Singapore on its 6-sheet network.

The campaign is aimed at raising top-of-mind awareness for Schiff MegaRed, USA's No. 1 Vitamin, amongst health conscious individuals and educating them about the benefits of krill oil. Sourced from Antarctic krill and packed with vital Omega 3, Schiff MegaRed by RB, a major producer of health, hygiene and home products, is scientifically proven for a healthy heart.

Dengue 2.jpgLowe Lintas India has unveiled a new campaign for Godrej HIT that targets a serious vector borne disease - Dengue. While the Malaria threat has been known for some time, Dengue has emerged as the world's fastest growing vector borne disease. What makes Dengue more lethal is that it spreads very rapidly in urban areas and its symptoms are difficult to diagnose. It is a debilitating disease, which often leads to hospitalization and in extreme cases death. The fact that there is no vaccine as yet for the disease makes it even more alarming. The campaign has been themed around the core idea - 'Kill it before it kills you'.

Perrier Liberate & Win_visual 1_resized.jpgSparkling water stands for spontaneity and bubbly refreshment. Perrier Sparkling Natural Mineral Water, the premium and ultimate refreshment beverage, has launched "Liberate and Win".  a highly fun and engaging bubble-popping web and mobile game that encourages players to open up themselves and let out their inhibitions. Making a splash in the hot summer months, the exciting game marks the Perrier brand's launch in the China market.

Indigo Logo Full 2014V1(alpha).jpgIndigo Asia Production has formed a strategic partnership with London powerhouse Production International and Generator.

With offices in London, Cape Town, Prague, Rome, Hamburg and Montevideo, Indigo Bangkok now joins this extensive global network.

"Our shared access to local teams and local rates along with expanded director offerings means Indigo can provide better global solutions for our clients throughout Asia," said Nigel Kenneally (pictured below).

"Production International has been a P&G preferred supplier in London & Europe for 25 years. This was a unique opportunity to significantly improve our production capability for P&G in Asia. Their extensive expertise matched with our reputation for consistent high quality should be an enticing prospect for all our clients in Asia," added Miles Johnson.
Fotor08218481.jpgAustralia - After 16 years as RAPP Sydney's creative director, Scott Smith (left) is moving internally to DDB Remedy full-time to take up the position of creative director for the health care based arm of DDB Group Australia. RAPP Sydney has announce the appointment of Craig Bailey (right) as its new creative director.
Says Dr John Bertolini, DDB Remedy managing director: "Scott's appointment coincides with our increasing emphasis on delivering Business Focus Solutions. Scott's experience and expertise across a range of industries and channels will help us deliver creativity that makes a difference to our clients.The  growth  of work  from  Pfizer  and Bayer based brand accounts and recent pitch win including IPN has led us to refocus on our integrated creative offering."

Sam Court: Two sides to every story

Sam Court2.jpgBy Sam Court, UX director, The White Agency, Australia
Historically, "stories" in marketing have been reserved for the frustrated filmmaker turned TVC director. In the last few years however, it seems that the power of storytelling has finally made its way into the world of digital marketing.
Digital stories offer an interesting twist on the traditional linear narrative. With interactivity, the viewer becomes the user and therefore has more control over where the story goes.
Screen Shot 2014-08-21 at 5.55.32 AM.pngAustralia: Watch as BCM, Brisbane's Paul Cornwell and Kevin Moreland take on the #IceBucketChallenge, which started in the US in July and has since gone global via social media, reaching the highest echelons of politics, entertainment and business. All in the name of motor neurone disease, also known as ALS.

jason.jpgIn a move to boost the capabilities of its digital and activation unit Bacon, Campaigns & Grey Philippines has appointed Heherson "Jason" Tengco as Digital Director.

Before joining Campaigns & Grey, Tengco was Digital Director at Dentsu where he was responsible for high-profile work such as the Philippines Department of Tourism's "It's More Fun in the Philippines" global media campaign. His other notable digital assignments include Uniqlo (the famous Shukka Roll video), Lotte Pilipinas (Toppo), SM Supermalls (SM Cares, Surplus Shop), Toyota, Oreo and Cadbury. Prior to Dentsu, Jason had stints at Carat, Mindshare and AdMax. He holds a Philosophy degree from the University of the Philippines in Quezon City.

Tengco once enjoyed online fame as humorist Green Pinoy.
Yang Yeo.jpgDuring the Week of the Cannes advertising festival in June this year it was announced that Yang Yeo was to leave JWT China to take up the executive creative director role at  Wieden + Kennedy Shanghai.

It was a major appointment for Wieden + Kennedy China as creatively the Shanghai office has never really made an impact in the market, despite the reputation and pedigree of their network of highly regarded offices in Portland, New York, London and Amsterdam. It was also a brave move on Yeo's behalf - to take up the challenge of breathing creative fire into Wieden + Kennedy China and leave the security that the North Asia Executive Creative Director and China Chairman of JWT position brought with it.

At the time of his appointment Mark Fitzloff, W+K's global co-executive creative director, commented: "Yang represents a new kind of leader for us, in that he is deeply immersed in the business and creative communities of the region. His experience in the region including the last 8 years in China expands the possibilities for W+K and our Shanghai office. I am incredibly excited to see his impact not only in China but around the W+K network"
Mark Tutssel-thumb-400x265-99373-thumb-200x132-137891.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Mark Tutssel, worldwide chief creative officer of Leo Burnett.

Last weekend the new football season kicked off. Manchester United who sacked their manager David Moyes, and replaced him with one of the game's most celebrated and cerebral coaches, Louis van Gaal, were quickly reminded of the harsh realities of world's toughest league, with a humiliating home defeat to Swansea. READ MORE...
361 'Nanjing Youth Olympics_1.jpg361 has released their campaign for Nanjing Youth Olympics. The core idea for this very special campaign was that in the Youth Olympics, every player is a young beast who loves sport, and is full of wild young nature.

In the spot Ogilvy Beijing was keen to tease viewers with the 'wild nature lurking, brewing and ready to explode from inside each young athlete's body'. Throughout the commercial there are glimpses of animal nature, such as the flash of a panther in a sprinter's eye, a shadow of shark gills on a swimmer, the flutter of eagle wings as a basket baller goes for slam dunk and so on.

MJ Butler_GG_019.jpgGeometry Global Singapore, WPP's recently merged shopper marketing & activation entity of G2, OgilvyAction and JWTAction, has appointed Mary Jane (MJ) Butler as Client Service Director Singapore, effective immediately. In this newly created position Butler (left) will focus on company and client business growth, with responsibility for leading the agency's account management team and key global and regional clients including GSK, Lenovo and Unilever.

Butler's return to the WPP network comes after a five-year stint with global boutique agency StrawberryFrog in New York and most recently Singapore where she served as Managing Director of the network's Southeast Asian operation since 2013.

Chris Martell, Managing Director of Geometry Global Singapore, said, "Shopper marketing is very much on the C-suite agenda and we're seeing clients investing more in this area than ever before. We created this new position in response to the significant growth of the agency in recent years and needed someone with the expertise and gravitas to work with our senior clients globally and across the region. MJ stood out for her seniority and experience in leading global brands in a multi-disciplinary landscape, her depth of knowledge of markets across Asia and her understanding of the digital landscape, a critical element of the shopper marketing and activation mix for our clients."
Samrat Bedi.jpgSoho Square India has won the business for the upcoming launch of a new beverage by Bisleri. The said beverage is set to hit the market later this year.

Soho Square currently works on two of Bisleri's brands namely Bisleri and Vedica.

Samrat Bedi, Head of Office, Soho Square (pictured) said, "Ramesh Chauhan has pushed us to our limits on this one. Soho teams have input on numerous tasting sessions, packaging, positioning, pricing and even distribution to help give birth to the brand. Communication is just the icing on the cake."

Mohit Ahuja, Senior Vice President, Soho Square added, "Since this marks the return of Bisleri into beverages beyond water and soda, the need to really stand out cannot be emphasized enough. We are planning a complete 360 campaign with a stature befitting a new drink coming from the house of Bisleri. We intend to create a splash in the market on a scale seldom seen."

AdStars 2014 judging wraps up in Busan

AdStars1_P1080480.jpgAdStars celebrated the end of the final round of the judging with a magnificent seafood barbeque dinner on the waterfront for all the judges here in Busan, South Korea. The results of the judging will be announced at the gala awards on Saturday night. Two of the Grand Prix awards will receive US$10,000 cash each and there was a healthy, vibrant group discussion on these winners before the voting.



Claire Davidson @ AdStars in Busan: Day One

Adstars1_L1090168.jpgAdstars1_L1090182.jpgThe Sweet Shop's Claire Davidson is on the ground in Busan, South Korea at this year's AdStars International Advertising Festival. Davidson is both a final round judge and a delegate. Here is her Day One report.

AdStars.  Rain.  It's year three for me at AdStars, and it's year three with the rain.

Judging began today with some of the jurors only narrowly making it here to Busan in South Korea in time.  Many flights were cancelled or postponed due to the poor weather, making in nearly impossible for everyone to arrive on time.

The rain, however, hasn't dampened the mood.  There has been a high level of competition of work to judge and all jurors have been equally excited.
Harmandar Singh.jpgLions Festivals has appointed Sledgehammer Communications as their representatives in Malaysia. Going forward they will act to promote the brand in their country with particular emphasis on Cannes Lions and Spikes Asia.

Sledgehammer Communications have been operating for 20 years and are publishers of recognised advertising magazines in Malaysia which include Marketing and the Malaysian Advertising Directory (MAD). They are also responsible for leading industry events that include the Malaysian CMO Conference, Malaysian Media Conference and the Creative All-Stars Conference.

Harmandar Singh, Regional CEO of Sledgehammer Communications (pictured) will lead operations, acting as the key contact. About the new partnership, he says, "I am privileged to drive the mission of elevating Malaysia's creativity to the global stage. There are no better benchmarks to the global and regional creative barometers than Cannes Lions and Spikes Asia."
Sandeep.jpgBrand Learning, the global experts in building capabilities to drive customer-centred growth, has opened a new APAC office in Singapore. Brand Learning Asia Pacific will help the business better support both its global clients as well as those who are based in the region. Asia Pacific is Brand Learning's third overseas office following Brand Learning Inc which opened in New York City in June 2012.
The company has made a key strategic appointment to head up this new office. Sandeep Khanna, former vice president of corporate marketing APAC at LG Electronics and senior marketer at Nokia and Akzo Nobel ICI Paints has become the first managing director of Brand Learning Asia Pacific.
He is a specialist in emerging markets with over 25 years of branding and marketing experience in Asia and will support Brand Learning in its continued expansion in the region.

Scarecrow India wins Godfather Beer account

Manish.jpgScarecrow Communications India has picked up the Godfather Beer business, part of the Devans Modern Breweries Group.

Devans Modern Breweries was established in 1961 by Dewan Gian Chand, a pioneer industrialist of Jammu & Kashmir. The company started brewing beer at its brewery at Jammu in 1967,  and set up a state-of- the-art brewery at Kotputli, Rajasthan, which was commissioned in 2006 and from where it manufactures international quality beers, both in bottles and cans. The Rajasthan plant, set up as per stringent global standards, is one of the most modern in the country, producing fine, world-class beers. The Company has recently commissioned a new state of the art green field brewery at Samba in Jammu from where it is filling beer both in bottles and cans. The old brewery consequently has been shut down.
Jaideep Shergill - CEO, MSLGROUP India - Low Res.jpgMslGroup India, the strategic communications and engagement consultancy of Publicis Groupe, and the largest brand and reputation advisory network in Asia and Europe, has been appointed by the Raymond Group - India's leading Textile and Apparel Company and a global conglomerate as their partner for strategic advisory, creative unbound communications and engagement solutions in the country.

Commenting on the new business win, Jaideep Shergill, CEO India, MslGroup, said, "Partnering with The Raymond Group is a very exciting opportunity for us to lead the next level of engagement and innovation in this ever-changing consumer landscape. With the emergence of new media tools, we are committed towards adding value that provides real impact on business and helps brands stay ahead and stay relevant against the competitive backdrop. For Raymond, our attempt is to create channel agnostic programs that excite and inspire."
Magnum Updated.jpgUnilever's Magnum is celebrating its 25th birthday this year and to help with the celebrations, it has appointed Arcade as its regional agency for digital and activation in Indonesia, Malaysia, The Philippines and Thailand.

Launched originally in Germany and Belgium, Magnum was the first handheld ice cream targeted as a premium ice cream for adults. Its unique pleasure derives not only from using first-class ingredients, but also from the special Belgian chocolate recipe developed by chocolatier Callebaut of Wieze, Begium. With over a billion units sold annually, Magnum is not only one of the world's leading ice cream brands, it is the biggest brand of Unilever ice creams. Sales of Magnum have grown in Southeast Asia over recent years, but Unilever plan to boost that rapidly on the back of a coordinated campaign from Arcade.
MetLife-logo-blue-PMS285.jpgBBDO Hong Kong has been awarded the creative duties for MetLife Hong Kong, the second largest Pan-Asia life insurer, with approximately 100 million customers.

They will be sharing the roster with sister agency, Proximity Hong Kong, which won MetLife Hong Kong's digital duties at the start of 2014. The task is to create awareness around MetLife being the #1 Insurer in the US and to get the client noticed in Hong Kong. Working together with Proximity, the campaign will include above-the-line, digital and activation.
DantieAndDavid_001.jpgAustralia: BMF Sydney has hired a new creative team, Dantie van der Merwe (left) and David Fraser (right), who were formerly at DDB Sydney.
During their careers, art director van der Merwe and copywriter Fraser have worked across a range of clients including Volkswagen, Eclipse Chewy Mints, McDonald's, History Channel, Sprite, SAB Miller, BBC Food, Audi and Discovery Channel.
Spikes-Asia.jpgThe Spikes Asia Festival of Creativity, taking place from 23-26 September in Singapore, has invited leading names including Atlas, Omnicom Media Group, Proximity, SapientNitro, Adap.TV, Tencent and Stuff  to present Tech Talks at the upcoming festival.

The interactive sessions, which are sponsored by Omnicom Media Group, will showcase the newest technology currently reshaping the creative media landscape and will provide a unique opportunity to see which direction these innovations are heading in.
The Work_CallforEntry_cover.jpgThe Call for Entries to The Work 2014 is out and it's FREE to enter.

Now in its 12th year of publication, The Work is a 400+ page, hard cover publication that features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as the only true permanent record of creativity for the entire region.

Deadline is this Friday, Aug 22.

Please note that this year we have simplified the entry process:

All entries are to be supplied on a USB.

This will be used for both judging and artwork for The Work 2014 (this eliminates the need for agencies to send multiple expensive couriers and it will greatly speed up the production process of The Work 2014).

There are three things that differentiate The Work 2014 from traditional award shows:
Shannon Cullum.jpgAs of September, Shannon Cullum will lead Saatchi & Saatchi Singapore and Malaysia as CEO, marking a significant turning point as the agencies achieve strides in creative excellence, mobile and digital technology, as well as shopper marketing.

Cullum (left) will add his new responsibilities to his existing portfolio as CEO of Saatchi & Saatchi Indonesia and Chief Growth Officer of Saatchi & Saatchi Asia-Pacific. He will build a synergistic regional offering for the Network's local and regional clients. Cullum replaces Paul Roebuck who is moving to the USA.
"With Shannon leading Saatchi & Saatchi Singapore and Malaysia, we have a world-class leadership team to help our clients navigate the dynamic changes happening in the region," said Chris Foster, Chairman and Regional CEO of Saatchi & Saatchi Asia-Pacific. "With the addition of Dominic Stallard as Executive Creative Director, and Tom Eslinger, Saatchi & Saatchi Worldwide Director of Digital and Social, leading our digital teams regionally, I look forward to great things."
Qoros_TVC_shot_02.jpgForget celebrity endorsements and those conventional shots of a car moving down a winding road, in this BBH China campaign for the new Qoros 3 Hatch, the car does all the talking...and singing.

Appearing as the central star in a music video is the Qoros 3 Hatch - stealing the show and introducing itself to the world with its own take on a rap song and a few considerably impressive moves. Directed by the famed Joseph Khan, with driving stunts by stunt man of Fast and Furious fame, the campaign is launching the Qoros brand's second car launch into China in twelve months.


Lowe Indonesia wins Bank Danamon business

Joseph Tan.jpgIndonesia's Bank Danamon has awarded creative duties to Lowe Indonesia, to market the bank's corporate and retail banking divisions. The agency will provide above and below-the-line communications, digital and activation services for the bank across Indonesia.
Lowe won out in a final three-way pitch against NEO and incumbent Pantarei, after a competitive selection process from among local and multinational agencies. Work will begin this month.
Joseph Tan (pictured), CEO, Lowe Indonesia commented, "Bank Danamon is one of our country's largest banks, with a string of awards and a strong national heritage. They're an ambitious institution and we're most happy to be part of driving their vision forward for both these divisions. For Lowe, it is also a prominent addition to a truly cross-category client portfolio, and we're looking forward to starting work on our first Bank Danamon campaigns."




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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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