Screen Shot 2015-01-30 at 2.12.19 pm.jpgAhead of the big game Avocados from Mexico has launched a pregame teaser featuring former NFL players Jerry Rice and Doug Flutie via GSDM, Austin TX.

The marketers first-ever Super Bowl spot will air at the end of the first quarter of the game

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Screen Shot 2015-01-30 at 12.43.35 pm.jpgBud Light has released its Super Bowl spot via Energy BBDO Chicago, which sees a Bud Light customer compete in a life-size game of Pac-man.

The spot, part of Bud's "Up For Whatever" campaign, first aired during The Tonight Show with Jimmy Fallon and will air in the fourth quarter.

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ayrton_senna_soundofhonda.jpgGuinness1.jpgThe Gunn Report has released its 2014 Report encapsulating the overall performance of the world of advertising in the year January to December 2014 based on the results of 45 global, regional and national creative award contests.

The Gunn Report shows that the Most Awarded Campaign Across All Gunn Report Media in 2014 is Honda Internavi, 'Sound of Honda - Ayrton Senna 1989' created by Dentsu Tokyo. The campaign also topped the Most Awarded Digital Ads in the World table and came #3 in the Most Awarded All Gunns Blazing in the World column.

As a result Dentsu Tokyo came #2 in the Most Awarded Agencies in the World in 2014 ranking behind Forsman & Bodenfors (Gothenburg). adam&eveDDB London came in third spot. They also came in high in the Most Awarded Agencies in Digital in the World ranking at #2.

BBDO Singapore also had the honour of sharing the #1 spot in the Most Awarded Print / Out of Home Ads and Campaigns in the World in 2014 with their Guinness Draught In A Bottle,  campaign. It took out #1 with the Fiat/Don't Text And Drive, 'Letters' campaign from Leo Burnett Tailor Made, São Paulo.

Australia is ranked #4 country in the world, down one spot from last year's Gunn Report. The top three were: USA, UK and Brazil.
SY Lau Press Conference.JPGThe Cannes Lions International Festival of Creativity held a press conference in Beijing to announce that it will honour SY Lau, Senior Executive Vice President of Tencent, President of its Online Media Group, with Media Person of the Year at the 2015 Festival.

Lau (pictured left) has driven Tencent's Online Media Group (OMG) to evolve from a single Internet portal into a highly integrated media matrix that has taken a preeminent position in China. "What SY has achieved is truly inspiring - contributing to the journey that builds Tencent into the largest integrated Internet service company in Asia is no mean feat," says Terry Savage, Chairman of Lions Festivals. "The Media Person of the Year Award exists to recognise those who have shaped the future of the creative communications industry and who stand as an influential figure in today's media landscape. SY is the epitome of this and it's humbling to be able to award him with this accolade."
Charmaine Lau2.jpgMedia agency MEC has appointed Charmaine Lau as new Head of Interaction of their Hong Kong office. Lau (pictured) will lead the digital team of MEC Hong Kong, securing growth for the agency and its clients with the best integrated digital offer in the business.

Doris Kuok, Managing Director of MEC Hong Kong, said, "We are thrilled to have Charmaine join our thriving digital leadership community. With her rich experience and expertise, we are in a perfect place to deliver on our ambition to be our client's most valued business partner."
 
Lau comes to MEC from a role as National Director at Ogilvy & Mather Public Relations in Shanghai. Prior to this she worked as Planning Director at Neo@Ogilvy in Shanghai, where she was responsible for developing digital communication strategy to clients like UPS, Johnson & Johnson, Johnnie Walker, Mary Kay, LEE Jeans and HSBC. Not a stranger to GroupM, Lau has worked stints at both MediaCom Japan and Mindshare HK and has over 15 years' of media industry experience.
zac pic1.0.jpg Genuine Music Bangkok has appointed Zac Sherlock as partner/executive producer. Sherlock (pictured left) will be responsible for overseeing the continued growth of Genuine Music in Asia. New markets such as Tokyo and Shanghai are opening up quickly and Sherlock brings the energy, knowledge and cultural experience Genuine Music needs to further explore these markets.

Sherlock has lived in Asia for over 10 years and in that time he has resided in Hong Kong, Singapore, Malaysia, the Philippines and has spent considerable time in Thailand and Indonesia. This makes him well rounded in understanding the culture and the people.
WATConsult.jpgDentsu Aegis Network has acquired WATConsult, one of India's leading social and digital media agencies, with over 160 professionals in Mumbai, Delhi, Bangalore and Kolkata. WATConsult will become part of Isobar, Dentsu Aegis Network's global digital marketing agency and will be referred to as "WATConsult - Linked by Isobar".

Founded in 2007, WATConsult has rapidly grown to become one of India's most awarded social media agencies, with more than 48 awards received in 2014 alone. WATConsult's growth has been led by CEO, Rajiv Dingra, a digital entrepreneur and recognised thought leader in social media.
projectormantelawi.jpgWhen Tropfest South East Asia - the regional edition of the world's biggest short film festival - came to Penang, the challenge was to raise awareness amongst both filmmakers and the viewing public.

So Tropfest, together with JWT Malaysia, took to the streets with "Projector Man," a six-week campaign featuring an eye-catching figure in a bright jumpsuit, armed with a battery backpack and a projector mounted above his head. The objective: to convey that stories are often inspired by our surroundings, demonstrating how they are "Made of Real Life."

DDB Mudra Group launches DDB-U in India

imp logo.jpgDDB-U@MICA, a learning institution responsible for educating varying levels across the DDB Mudra Group has launched in India. Working along with MICA Ahmedabad, India's foremost 'Strategic Marketing and Communication' Management School, the DDB Mudra Group has just concluded two key Career Development and Engagement Programs. A three day MDP (Management Development Program) and a unique three day IMP (India Management Program), for its current and future leaders.

Through the two programs, which were held in MICA, Ahmedabad from the 23rd - 29th January 2015, DDB Mudra Group mid and senior level leadership were taken through bespoke programs addressing specially identified operational challenges and opportunities, designed to deliver on its 'People First' culture.
Priya Bala - font - pic.jpgSpecialist recruiter font has announced senior regional appointments to drive the company's growth across Asia. The new appointments represent font's continual investment in its capabilities to place quality talent across Asia's competitive marketing, digital and creative industry.

Respected marketing and recruitment veteran Priya Bala (pictured left)  has been promoted to Regional Director to lead the firm's Asia Pacific expansion, whilst branding and communications specialist Megan Savory takes on the role of New Zealand Country Manager.

As Regional Director, Bala, who has more than two decades' experience in the sector, will spearhead font's business growth and development, managing key accounts, and overseeing marketing and branding strategies. Bala is also focused on hiring experts in marketing, digital and creative sectors to fill recruiter roles at font.
Screen Shot 2015-01-30 at 10.09.56 am.jpgSprint and Deutsch LA have leaked a teaser spot in which the telecommunications company declares it will make an apology to Verizon and AT&T at third quarter at this year's Super Bowl.

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Screen Shot 2015-01-30 at 9.32.15 am.jpgBarton F. Graf 9000, New York has released this spot for Go Daddy which has been pulled out of the Super Bowl.

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Screen Shot 2015-01-30 at 9.09.10 am.jpgSubmissions are now open for the 2015 Facebook Awards, and this year's competition has some exciting updates for advertisers.

The Facebook Awards (formerly the Facebook Studio Awards) celebrate top creative work on Facebook and, for the first time, on Instagram too. Brands and agencies that submit their work for review have an opportunity to receive international recognition from the top minds in the industry, including members of our Creative Council, and set the standard for marketing excellence on Facebook and Instagram.
Screen Shot 2015-01-30 at 9.00.14 am.jpgThe hare and tortoise fable has hit the road again in this series of web films for Mercedes-Benz via Merkley + Partners, New York.

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Screen Shot 2015-01-30 at 8.24.46 am.jpgThe fans spoke and Snickers listened. For the first time in brand history, Snickers is releasing its full Super Bowl commercial before the big game.

The decision comes after giving consumers the power to help reveal the full 30-second spot by reaching 2.5M social media engagements before kick off. Created by BBDO New York, this is the latest spot in the brand's successful "You're Not You When Your Hungry" campaign.

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Screen Shot 2015-01-30 at 8.01.35 am.jpgMophie is making its Super Bowl debut with its new 'All-Powerless' spot created by Deutsch LA, directed by Christopher Riggert out of Biscuit.

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Director: Christopher Riggert
Production Company: Biscuit
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Producer: Karen O'Brien

Agency: Deutsch LA
CCO: Pete Favat
ECD: Matt O'Rourke
Creative Director: Gordy Sang
Creative Director: Brian Siedband
Director of Integrated Production: Vic Palumbo
Executive Integrated Producer: Rachel Seitel

Editor: Grant Surmi
Executive Producer: Angela Dorian
Producer: Cristina Matracia

VFX Lead: Jesse Monsour
Executive Producer: Jennifer Sofio Hall
Producer: Zach Wakefield

Screen Shot 2015-01-29 at 12.13.42 pm.jpgPizza Hut has launched a new pregame spot promoting its Crust Flavor Challenge featuring Tony Romo and Buffalo Bills coach Rex Ryan, playing himself, tossing flags for incomplete crust completion.

Ryan even tosses a flag into Tony Romo's pizza box at the end of the commercial. It's meant to poke fun at the controversial overturned play that led to the Dallas Cowboys' loss to the Green Bay Packers.

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AMES Awards 2015 entry dealine is 6th March

AMES 2015.jpgThere are five weeks left to enter the Asian Marketing Effectiveness & Strategy Awards 2015.

The deadline for the AMES Awards 2015 is approaching fast. Enter by 6th March for your chance to shine at Asia-Pacific's leading awards for effective brand communications!

Submit your best cases in five award sections:
Maaza.jpgMaaza juice is the mango for all seasons and festivals in this spot from Leo Burnett New Delhi produced by Soda Films.

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Cadbury 5Star.jpgOgilvy & Mather Mumbai creates an epic humorous spot where the behind the scenes worker enjoying a Cadbury's 5 Star bar is the real star.

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Socio_3.0.jpgRally, the social media specialist agency of IPG Mediabrands in Asia, has launched Socio 3.0 to bring a full suite of social marketing cloud services to its clients. Socio 3.0 will bring real-time consumer data that will help marketers to develop the right social media messaging, launch it via the appropriate social touch points and measure its effectiveness.
 
Its four proprietary modules, namely: Understand and Discover; Imagine & Architect; Publish & Promote; Measure & Monetise, cover the full gamut of tools that will help agencies to listen and track conversations, deliver content analytics, build advocacy management, manage crisis, track paid social integration and optimisation, analyse normative data as well as manage paid, owned and earned media value.

PepsiCo business awarded to BBDO Indonesia

BBDO_Logo.jpgBBDO Indonesia has been awarded creative responsibilities for Pepsico's carbonated soft drinks (CSD) and food segments. BBDO will assume work on their Pepsi and Quaker brands effective end of January 2015. The win follows a two-way pitch against the incumbent agency DDB.
BTS 7.jpgSK-II recently unveiled a new brand philosophy #ChangeDestiny with the launch of its biggest empowerment campaign to date. Developed by Leo Burnett teams in Singapore and Tokyo and shot by Indy8, the global launch film features acclaimed ballet dancer Misa Kuranaga. Holding the honor of being the first Asian to become Boston Ballet's principle dancer, Kuranaga's life story of defying the odds to achieve professional success takes center-stage in this inspiring video.

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Gilles Detanger Headshot .jpgMediaCom Asia Pacific has appointedf Gilles Detanger as Chief Commercial Officer within the region.

Previously the Regional CFO APAC for Publicis Worldwide from 2009-2013, Detanger (pictured left) joins MediaCom Asia Pacific from PPP Company where he held the position of Vice-President Revenue Performance. Originally from Paris, Detanger moved to the region in 1999. Over the last 15 years he has been based out of Auckland, Sydney, Hong Kong and Singapore, and has worked across APAC in all of his roles.

MediaCom APAC CEO, Mark Heap said of Gilles' appointment, "We are very pleased to welcome Gilles into the MediaCom family and are fortunate as a region to be able to benefit from his extensive knowledge and experience. 2014 was a great year for us; 2015 can only be better with the strength of Gilles supporting us".
Screen Shot 2015-01-29 at 9.25.30 am.jpgEAT24 has enlisted rapper Snoop and comedian Gilbert Gottfried to promote its app in a new spot created inhouse.

The spot will be airing during the first quarter in five markets--Los Angeles, San Francisco, Washington D.C., Miami, and Baltimore.

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Screen Shot 2015-01-29 at 9.14.26 am.jpgToyota will have not one, but two ads during the big game on Feb. 1 with the spot entitled 'How Great I Am' slated to appear in the first quarter of the Super Bowl broadcast, created by Saatchi & Saatchi, LA.

The ad features Team Toyota athlete, Paralympic medalist and Dancing with the Stars finalist Amy Purdy along with the iconic voice of Muhammad Ali, as part of the 'One Bold Choice Leads to Another' campaign for the new 2015 Toyota Camry.

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Screen Shot 2015-01-29 at 8.38.24 am.jpgAcademy Award-winning actor Jeff Bridges is starring in website publishing platform Squarespace's new Super Bowl campaign via Wieden + Kennedy, New York.

This is a 30 sec teaser in which Squarespace encourages viewers to 'Dream with Jeff'. The campaign includes an album of tracks featuring Bridges, designed to help you sleep. 100% of the proceeds going to the No Kid Hungry campaign.

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Screen Shot 2015-01-29 at 7.50.49 am.jpgBudweiser and Anomaly, New York have unleashed its new follow-up Super Bowl spot to the wildly successful 'Puppy Love' spot which aired at last year's Super Bowl.

The spot entitled 'Lost Puppy' was directed by Ridley Scott's son Jake Scott out of RSA Films.

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Screen shot 2012-06-23 at 12.07.42 AM-thumb-400x300-79027.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Amir Kassaei, worldwide creative director of DDB, based in New York.

BEST TV
Winner: Sum of us
Runner up: Solveasy Tinea Cream
READ MORE...
PR_2_Image.jpgAustralia: With the Lifelounge brand set to expand into South East Asia over the next months,an awareness campaign for the drug ice conceived by the independent Australian creative agency, has had a significant impact on 18-25 year-old Australians in the state of Victoria, prompting those most at risk to take action after seeing the campaign.
 
Evaluation research conducted by EY Sweeney Research shows 51% of those who had been exposed to ice questioned their attitudes towards the drug after seeing the campaign, with 20% discussing the issue openly with family and friends.

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CX_Road.jpgCX_Miss.jpgMcCann Hong Kong and Cathay Pacific unveiled their new global campaign "Life Well Travelled" last week, with the aim to rebrand and communicate a more expansive position in the market for the airline.

The aim of the campaign created by Executive Creative Director Martin Lever and the bespoke Cathay team of creatives and account managers, was to introduce Cathay's new brand position, focusing on the "imperfections of travel" and the role they play in delivering a more realistic experience - Their philosophy is that if you travel well, you are better prepared for the adventure that comes.

Each of the three commercials, shot by Jonty Toosey, offers it's own individual flavor of what is #lifewelltravelled, through a feast of honest scenes and images. The films feel observational; shadowing our protagonists as they go about negotiating their very different journeys, and coupled with the cinematic framing, the films feel intimate and unscripted.

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Acoustic.jpgThe North Alliance, a new communications and digital transformation network, is opening its first Asian office named Acoustic, with Erik Ingvoldstad as the Managing Director.
 
The North Alliance is a Nordic holding company that was formed last year, bringing together top Nordic creative shops such as Sweden's Åkestam Holst and Denmark's &Co with cutting edge digital agencies Anorak from Norway and Great Works from Sweden as well as Norwegian/Polish technology consultancy Making Waves, Swedish design agency Bold, experential agency Studionoc and CRM/Retail agency Promenad - creating a powerful entity of technological competency and creative flair. The group, with an operating income of around SGD 90 million, is led by CEO and Founder Thomas Høgebøl, and backed by the Finnish private equity fund Capman.

MD Erik Ingvoldstad (pictured on left) is no stranger to Asia, having served as digital specialist MRM//McCann's Regional ECD in Singapore and ECD for L'Oréal at McCann Shanghai. He has also been ECD for McCann Sydney and Global ECD on the Statoil account, as well as CGO for McCann Norway.
A little.jpgChinese New Year. It's Hong Kong's biggest celebration of the year. Fireworks, lavish festivities, colourful parades and elaborate lion dances fill the city.

But the real joy of Chinese New Year isn't in the big rites, it's in the sum of the little rituals that surround the big events: putting money into red packets, peach blossoms, making dumplings together. It's all about celebrating and appreciating the small and intimate moments during this season.

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Andrew Lang.jpgThe Sweet Shop has signed Andrew Lang to its roster of directors. With a background in documentary filmmaking, Lang's work has been praised for both its gritty authenticity and bold stylistic flourishes. Bringing an observational approach and instinctive understanding of storytelling to his work, Lang (pictured left) has developed a reel featuring award-winning commercials, online content and documentaries.

"The Sweet Shop represents the best of all worlds," says Lang of his decision to join the company. "The roster is small enough for there to be a strong relationship between the management and the directors, but there's also a global reach through their network of offices. I'm thrilled to be joining."
Screen Shot 2015-01-28 at 10.46.27 am.jpgThe NFL and Grey, New York have launched the first ever Super Bowl commercial which addresses domestic violence and sexual assault for NO MORE.

The spot is based on a real 911 call from a women who pretends to order pizza because her attacker is still in the room.

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Chris Stephenson .jpgIn a move demonstrating its ability to nurture talent from within, PHD has promoted Chris Stephenson (pictured left) from Head of Strategy Australia to the newly created role of Regional Head of Strategy and Planning APAC, based in Singapore.

Stewart Gurney will step up to lead communications planning at PHD Australia as Head of Communications Planning. In a related development, PHD Australia has appointed Joel Pearson as Head of Digital Innovation from PHD's Global Planning Unit in London, to further bolster PHD Australia's overall capabilities.

The changes come on the heels of a successful year for PHD Australia. In 2014 the agency significantly expanded the business with 21 new business wins including Bayer, Priceline, Infiniti and amaysim. It is this rapid growth which has triggered the need for a number of new roles across the agency.
Screen Shot 2015-01-28 at 10.38.13 am.jpgNewcastle Brown Ale's most exciting, most jam-packed, most fiscally responsible big game ad via Droga5 New York has been released.

It's Newcastle's Band of Brands big game ad, featuring 37 of the universe's best brands... and a dental office in Pittsburgh.

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MENTAL HEALTH.jpgThe Philippines is one of the few countries without laws protecting the mentally-ill. This campaign was created by Dentsu Philippines to help gather signatures for a petition that aims to have the Philippines' first ever Mental Health Act passed.

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Fab 1.jpgThe recently launched disruptive campaign, #Unfollow, featuring comedienne Radhika Vaz, for India's leading online fashion brand, FabAlley, created by Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective, is witnessing outstanding response garnering lakhs of organic views and counting. The campaign, touted as one of the most bold and non-conforming in recent times, has crossed two lakh views for its launch video - What the F**k Should I Wear alone, so far.

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EW Dun Report.jpgThe Gunn Report's Emma Wilkie is returning to AdFest for the world premiere of The Gunn Report 2014, which will be part of AdFest's three-day program of Speaker Sessions, workshops, screenings and networking forums on Thursday 19th March 2015 at 11:30 - 13:00.

"Expect to see all the league tables, all the winners, lavishly illustrated by the world's best ads that defined 2014," says Wilkie, who is Managing Director of The Gunn Report in London.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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