At tonight's Singapore Creative Circle Awards DDB Singapore topped the Gong Show's medal tally to emerge overall champions. DDB Singapore emerged victorious as the Agency of the Year on the
ranking table with a haul of 9 Silvers, 9 Bronzes and 4 Finalists
awards. The award honours the agency that tops the overall results at
CCA 2010, excluding the Craft categories.

The CCA's returned as a show in Singapore after a year-long hiatus caused by last year's global financial crises.
Two of DDB Singapore's strongest performers were the "Construction/Noisy Dog/Crying Kid" campaign for BOSE and the "Rough Guides" campaign for Penguin Books Singapore (see left and below for full campaign). These campaigns picked up 9 Silvers and 7 Bronzes, with the latter also winning 1 Gold and 3 Silvers in the Print Craft - Art Direction category.
Y&R Singapore won big for The Mint Museum of Toys' "Tin Toys" and "Dolls" campaigns, with a haul of medals that included 4 Gold under Print and Print Craft categories.
A stand-out in the Television & Cinema category is the "Funeral" television commercial by Leo Burnett Singapore which garnered a total of 3 Golds, with 1 under TVC Craft - Direction.
Two of DDB Singapore's strongest performers were the "Construction/Noisy Dog/Crying Kid" campaign for BOSE and the "Rough Guides" campaign for Penguin Books Singapore (see left and below for full campaign). These campaigns picked up 9 Silvers and 7 Bronzes, with the latter also winning 1 Gold and 3 Silvers in the Print Craft - Art Direction category.
Y&R Singapore won big for The Mint Museum of Toys' "Tin Toys" and "Dolls" campaigns, with a haul of medals that included 4 Gold under Print and Print Craft categories.
A stand-out in the Television & Cinema category is the "Funeral" television commercial by Leo Burnett Singapore which garnered a total of 3 Golds, with 1 under TVC Craft - Direction.
The campaign will feature a number of executions including two television commercials.
'Cry', directed by Revolver's Steve Rogers, is the first TVC to hit television screens, airing nationally on Sunday evening. This will be accompanied by outdoor, print and digital advertising across the country. The second TVC, 'Slide', will follow later in the year, launching during the cricket.
VIEW THE SPOT
BBH convinced the 4A's to embrace their idea of challenging media owners to ask themselves - Are you using the power of media well?
Continue reading BBH launch Ninja attack on Singapore's media.
Credits - ECD: Joji Jacob. CD: Thomas Yang. Art Director: Andrea Kuo. Copywriter: Khairul Mondzi. Retoucher: Agnes Teo. Photographer: Allan Ng. Illustrator: Andy Yang Soo Kit.
Continue reading Have you got your priorities right?.
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Credits - ECD: Anuja Chauhan. Copywriter: Anuja Chauhan. Producer: Robin. Agency Producer: Suprotim Day. Director: Shyam Madiraju. Production Company: Gobsmack! Post Production: Radium LA
Credits - ECD: Anuja Chauhan. Copywriter: Anuja Chauhan. Producer: Robin. Agency Producer: Suprotim Day. Director: Shyam Madiraju. Production Company: Gobsmack! Post Production: Radium LA
Continue reading The romantic Bollywood squirrels.
Lydia Daly has joined JWT Singapore as Planner, Daly will report to agency Managing Director Angus Fraser with a direct line to Pete Heskett, Regional Planning Director, JWT South East Asia.
Daly joins from 180\RIOT, the digital arm of 180 Amsterdam, where she was Senior Digital Strategist handling the Adidas Sports Performance digital accounts. In addition to building online content strategies and developing the client's many successful digital initiatives, Daly was the first member onboard the Strategy team, and therefore integral to the development of the RIOT planning and briefing processes.
Continue reading JWT Singapore appoints Lydia Daly as Planner.
Matthew Fanshawe, Managing Director, Euro RSCG Asia Pacific said the aim was to allow increased focus on core clients and new business development for aggressive domestic and cross-border growth. "Increasingly we are seeing important growth opportunities between Singapore and Malaysia and strategically it makes sense for us to empower these markets to generate cross-border growth that we can then leverage throughout Southeast Asia. Realigning our management structure in KL is our way of getting battle ready, as we prepare to pursue aggressive growth targets," said Fanshawe.
Continue reading Management reshuffle for EuroRSCG Malaysia.
Anyway, the t-shirt said: "Do great ads and have a laugh"
It just about sums up what every creative should strive for.
Unfortunately, I've never been qualified to try the first part of this slogan, but I am reasonably experienced at the second. So if you want to see some great ads and have a laugh, next year get on a plane to the AdStars Festival in Busan, Korea. And if you are ever fortunate to be invited to judge do not hesitate to accept.
While at AdStars this year I saw some great work, listened to some great presentations and had some great fun.
Readers can access the campaign via their smart phone and QR reader or follow on Twitter.com/kennedy1960
VIEW THE JFK 1 AD
VIEW THE JFK 2 AD
VIEW THE JFK 3 AD
Following on from last week's episode, 'Dance Class', this week Ian's physical form is tweaked with the help of a personal trainer as well as a visit to a Bondi pharmacy.
Is your work ready for AWARD? Entries close September 29. iansgettingready.com
The Top 10 Networks ranking identifies the global marketing groups that have produced the most awarded creative talent in the 10 years since the YoungGuns were founded.
BBDO has been consistently awarded over the nine years of YoungGuns, with 148 Bullets or finalist positions won. BBDO has been awarded Network of the Year and Agency of the Year multiple times since the YoungGuns were founded, with BBDO agencies from 14 countries awarded to date.
Continue reading BBDO named YoungGuns Network of the Decade.
The LongXi Awards (dedicated to promoting Chinese language advertising creative ideas around the world) has announced its 2010 awards judging panel with Mr Yang Yeo, Chief Creative Officer, JWT Shanghai as Judging President, working with judges Natalie Lam from OgvilyOne Shanghai, Alfred Wong from Leo Burnett Hong Kong, Jody Xiong from DDB Shanghai, Arthur Louis Tsang from BBDO Guangzhou, Jacqueline Ye from Publicis Shanghai, Endy Fung from Razor Fish Hong Kong, Hei Yiyang from SenseTeam Shenzheng and Mark Chang from Dentsu Taiwan.
Continue reading LongXi Awards announces 2010 Judges.
Credits - CD: Asanka Illumperuma. Associate CD/Art Director: Jagath Rathna Kumara. Copywriters: Jagath Rathna Kumara, Farzad Mohideen.
Continue reading Don't allow the mosquito to breed.
This year's panel of 22 judges was lead by Ogilvy & Mather Asia Pacific's Regional ECD Eugene Cheong. His brief to the jury was to be tough but fair. Cheong wanted every level of award given to carry value. As such even Merit winners at Ad Stars can feel proud of that achievement. In total just 7 Gold Stars were awarded.
Film Gold went to Publicis Mojo Melbourne for Boags Beer "Pure Water".
The Press jury also awarded two Golds - Asahi Newspaper "Mirror" (below left) by Dentsu Inc Kansai, Japan and Midea Security Cameras "Antique" (below right) via Ogilvy & Mather Shanghai.
Continue reading Seven Golds awarded at AdStars Festival.
Beer brand Heineken launched its own radio station 'Radio Heineken', designed by creative agency iris, at the Gilles Peterson's Worldwide Festival Sessions, Zouk Edition 2010 at Singapore clubbing venue, Zouk at the weekend. The unique piece of activity was created to amplify the brand's sponsorship of the festival, in an exclusive partnership with radio station Lush 99.5fm.
Radio Heineken broadcast live from the two-day dance festival from inside a structure created specifically for the event, the Radio Heineken mobile studio, which was shaped in the style of a giant retro radio. Lush DJ Chris Ho interviewed festival founder Gilles Peterson and other performers each night, as well as playing exclusive tracks from other event artists. Heineken Green Room Sound Council members also spun tracks on Lush in the days running up to the event.
Continue reading Heineken launches 'Radio Heineken' .
Despite offering faster broadband and superior customer service, Orcon was relatively unknown in a New Zealand market dominated by the huge corporates. Orcon actually used its broadband to enable a world-first technical feat - connecting nine Kiwis from their homes across New Zealand to Iggy's studio in Miami, and re-recording the classic track 'The Passenger'.
This award follows the campaigns stunning success at Cannes, where it took home both a Gold Lion and the Direct Grand Prix, and at the New Zealand Axis award where it won Best in Show and took home the most Gold Axis in the competitions 30 history.
Continue reading Ad Stars: Locus host opening night party.
The International Advertising Festival, organisers of Cannes Lions and Haymarket Media have announced an in principal agreement to extend the JV, which runs Spikes Asia to include the Asian Marketing Effectiveness Festival (AME).
The existing joint venture, Spikes Asia Advertising Festival, intend to build the AME event into the region's largest forum for marketing effectiveness. The Asian Marketing Effectiveness Festival will take place on 30-31 March 2011, in Shanghai, a world-class destination with the capacity to grow the event. It will be the region's must attend effectiveness event, attracting senior marketers, heads of media, creative, marketing and digital agencies, brand pioneers, consumer and customer insight professionals, media owners, and journalists from the region and globally.
Dentsu Inc Japan have announced the establishment of the "Dentsu Design Ninja" project team of art directors within the Creative Division of Dentsu Inc, Kansai. This team will provide client solutions that leverage the design capabilities cultivated from the unique creative style that is based on the irreverent humor and down-to-earth approach of the people of Kansai (western Japan).
Recent trends such as the boom in laid-back mascot characters, the increase in business opportunities attributable to a product's design capabilities and in-store visual merchandising have been attracting attention. Art direction and design capabilities have recently been playing increasingly important roles in the marketing and communications solutions that are proposed to clients.
Continue reading Dentsu create Design Ninja Project.
Credits - ECDs: Merlee Jayme, Eugene Demata. Creative: Allan Montayre. Assoc. CD/Art Director: Gogie Sinson. Copywriter: Biba Cabuquit. Photographer: Mark Nicdao.
Continue reading The skinny bag.
Continue reading No high GI for these princesses.
For the third year in a row, BBDO Guerrero/Proximity Philippines has dominated the Internet & Mobile Marketing Association of The Philippines (IMMAP) annual Boomerang Awards. This latest result also makes the company the most successful in the three-year history of the competition.
The agency took the lion's share of the honors at the show including the only Gold Award and the first 'Best of Show' ever awarded by IMMAP for its Lola Techie campaign for Bayan Telecommunications. The agency also received multiple recognition for its campaigns for Pepsi and Johnson & Johnson.
Continue reading BBDO Guerrero/Proximity dominates Boomerangs.
Joint pain causes people to be burdened by their own bodies and normal tasks are made more difficult due to arthritis. DDB DM9JaymeSyfu, Manila created this Pharex Naproxen Sodium radio spot to answer this painful problem
Credits - ECDs: Merlee Jayme, Eugene Demata. Assoc. CD: Gogie Sinson. Copywriter: Biba Cabuquit. Agency Producers: Tanya Blay, Butch Tayao. Music & Sound Production: Paolo Escanillas, Stein Baybay. Production Company: Soundesign. Account Manager: Fin Neric.
Other AME Grandjury members are:
Merlee Jayme, Chairman and CCO, DM9JaymeSyfu, Philippines
Filippo dell'Osso, International Planning Director, TBWA, France
Michael Trautmann, Founder, Owner, Kemptertrautmann, Germany Esteban Lorenzut, Executive Creative Director, CP Proximity, Argentina
Sarah Dexter, Managing Director, LoweBull, South Africa
Glen Lomas, CEO, DDB, South Africa
Derek Robson, Managing Partner, Goodby, Silverstein & Partners, USA
Mark Stewart, VP Global Media Services, Kraft Foods, USA
The AME Awards, for Advertising Marketing Effectiveness has extended its Final Deadline to September 30th, 2010. Enter at Ameawards.com
Guided by their own tutor, Noor Azhar Mohamed, lecturer in Creative Media Design at Singapore Polytechnic, the students will benefit from the various festival activities, which include a world-class seminar programme, engaging workshops, interactive kiosks and screenings of all the competing work and shortlist exhibitions. To further enhance their learning experience, the students will also enjoy their own unique master-classes and tutorials given by top international industry figures. The Academy's activities will culminate in a graduation ceremony.
Commenting on their Spikes Academy sponsorship, Nack-Hoi Kim (pictured), president and CEO of Cheil Worldwide said, "We are very happy to once again be involved in the Spikes Asia Academy. We are committed to the development and nurture of young talent in the region, and as such, Spikes Asia is a great opportunity for the future of our industry to be involved in."
He brings 25 years' experience in a range of directorial creative roles gained at a range of the industry's leading agencies including DDB, Ogilvy & Mather, Grey, Wunderman and Leo Burnett.
Low will be charged with overseeing all of the agency's creative output for its China operation, which has offices in Beijing and Shanghai. He will be responsible for building iris' creative profile in the region through the execution of integrated campaigns spanning above and below the line for iris' clients, which include Sony Ericsson.
The hospitality extended by Ad Stars to the judging panel is also deserving of a Grand Prix - so far it's been two days of hard work and two nights of great Korean food and nightlife.
The Ad Stars festival kicks off tomorrow and culminates with the Saturday night awards presentation.
Continue reading Ad Stars: Eating, judging, eating... eating.
Continue reading Business space for free.
Leo Burnett and Arc announced today, the appointment of Neil Hudspeth to Digital Director, Asia Pacific. To be based in Singapore, Hudspeth will helm Leo Burnett and Arc's digital practice across the region including Japan and Australia with a focus on digital business development as well as growth through acquisitions.
Hudspeth joins Leo Burnett from Hewlett-Packard (HP) where he was the head of digital and brand strategy, Asia Pacific and Japan.
Continue reading New digital leadership for Leo Burnett/Arc.
Leo Burnett Group have announced the appointment of Hilda Sadang to Strategic Planning Director, Malaysia. In her new role, Sadang will report directly to Tan Kien Eng, CEO, Leo Burnett Group Singapore and Malaysia.
With diverse regional experience working across Singapore, Hong Kong and China where she spent close to ten years living in Shanghai and Beijing, Sadang began her advertising career as a suit at D'arcy Singapore working on P&G. She was subsequently transferred to Hong Kong to work on the same account.
DDB Group Asia Pacific has announced the appointment of Johan Ostlund as Director of Behaviour Planning in Japan. A newly created role, Johan's appointment comes on the back of DDB Group Japan's growing international business which includes Lipton, Volkswagen, McDonald's, and Nikon.
Takashi Takeda (TT), President & CEO of DDB Group Japan said, "Johan comes to Japan with extensive experience and knowledge on multinational business. He has also worked with DDB in four markets so he brings an international flair ingrained in DDB culture."
As director of behavior planning, Johan is responsible for strategic planning and brand strategy for DDB Group Japan's international clients -- identifying opportunities to communicate and connect within a Japanese context.
Continue reading DDB Japan hires Director of Behaviour Planning.
The award organisers have added Nick Barham, ECD at W+K Shanghai and Gavin Gordon-Rogers, ECD at Agency Republic and one of the Spring 2010 winners to the Monster Judges line-up, which includes Tony Granger (pictured), worldwide CD of Y&R. For entry information and submission details please visit: www.tomorrowawards.com
Continue reading Tomorrow Awards deadline: Tuesday August 31.
In fact, the agency earned three of six nominations for Outstanding Commercial at this year's event, with Nike 'Human Chain' and Coca-Cola 'Finals' in contention. And it's the second win in a row for W+K - last year the agency won the Emmy for Coke 'Heist'.
Says Jason Bagley and Eric Baldwin, W+K creative directors for Old Spice: "Winning an Emmy is a surreal experience. It's such a great honor to be recognized by the entertainment industry and encourages our desire to create work that not only sells products, but entertains people. We're very honored to have been one of the three Wieden+Kennedy spots nominated. Owning half of the six nominations is a testament to the amazing creativity happening inside the walls of our office, and the talented people and clients we get to work with."
-- Unique, online auction provides up-close, personal access and cool "New York Experiences" to support club foundation --
New York - The ADVERTISING Club is announcing its first-time, online auction open to the industry that provides one-on-one access to some of the biggest names in advertising and marketing. The AD Club All Access Auction will offer 29 exciting "New York experiences" with high profile, star executives from the agency, media and corporate worlds to underscore its mission of making connections, learning from the pros and "giving back." Proceeds of the auction will go to the Club's Foundation, which funds educational initiatives, scholarships and mentoring programs for students looking to enter the business.
During the lead up to the event, Ian's preparations will be shared via regular episodes viewable on the site. In this episode, 'Dance Class', we follow Ian's efforts to tweak and craft himself to perfection in his bid to be ready for AWARD show. The call for entries Early Bird Special closes this Thursday, 26th August.
Continue reading Ad Stars Day 1: The welcome for the judges.
Credits - CDs: Gary Caulfield, Millaty Ismail, Alfa Aphrodita. Copywriters: Gary Caulfield, Stevie Sulaiman. Art Directors: Nicholas Kosasih, Alfa Aphrodita. Photographers: Handri Karya, Heru Suryoke. Prop Maser: Aldo Khalid.
Continue reading A very speedy delivery from O&M Jakarta.















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