Bruce Matchett to leave his ECD role at Saatchi & Saatchi Singapore an…
DraftFCB set to close Hong Kong office at end of year - Iris Lo tipped…
Seven Sunday Films partners with BBDO Indonesia on new campaign for BC…
Bestads Top 6 of the Week reviewed by Mark Tutssel, worldwide CCO, Leo…
Orbis and Ogilvy & Mather Hong Kong trade away darkness in campaign fo…
Credits - Creative Directors: Bo Hwang, Chang Soo Han. Art Director: Chang Soo Han. Copywriter: Eui Seop Shim.
Matchett joined Saatchi & Saatchi Singapore in 2010, and has also been Creative Director at Saatchi & Saatchi New Zealand. He also has had a long career as ECD at Singleton Ogilvy & Mather Sydney and first worked in Asia as ECD at JWT India.
"It's been a great experience being here in Singapore. Saatchi & Saatchi is brimming with confidence once again and there are some wonderfully talented people now in this office. I wish them every success," says Matchett.
"It was Bruce who convinced me to come to Singapore three years ago and work with him and the passionate and dedicated individuals at Saatchi & Saatchi Singapore," says Paul Roebuck, CEO of Saatchi & Saatchi Singapore and Malaysia. "While the Agency has grown to 120 people since then, Bruce remains one of the most truly creative people I have had the good fortune to work with and he will be missed greatly."
An announcement of a new ECD for Saatchi & Saatchi Singapore and Malaysia will be made in the New Year.
The site, featuring Nelson Mandela's face on the ground, highlights key moments in his amazing life.
VIEW THE FILM AND MICROSITE
The three strategy sections will be Digital Strategy, Data & Analytics and Media Strategy. Each of these three new sections will have its own jury president and jury, which will judge alongside the Effectiveness jury, bringing the total number of juries and their presidents to four.
"Our strategy for the next 5 years will continue the growth of our Hong Kong and Shanghai operations starting with the addition of three Autodesk suites and the upgrading of both our Baselight colour grading systems ensuring we deliver the best performance and service to our clients," Chris Thorp, PixelBox, Managing Director said.
Born and raised in Mumbai, Alibhai dropped out of college because it stifled his natural leaning towards chaos, instead joining Ogilvy Mumbai. From here, he headed up the film departments of Publicis India and McCann Erickson before assuming command of the South Asian operations of Gobsmack Films, one of the most influential production and content creation houses in India.
Today, Alibhai is Managing Director of 200 not out FILMS in Mumbai, where he is also in the process of producing his first Bollywood feature film.
"Being appointed as Jury President at AdFest is a matter of great prestige. I had a great experience last year at AdFest meeting some very talented co-jury members and watching some mind-blowing work, which enriched me at a personal and professional level. I am looking forward to experiencing this again next year," says Alibhai.
According to a statement from the agency, the closure has been decided in the best interests of its clients, with the agency consolidating its creative work into Draftfcb's markets that offer the greatest growth potential.
Starting January 1st 2014, work on the globally aligned Beiersdorf account that would have been carried out in Hong Kong will be transferred to Draftfcb's Shanghai operations and work for global client Mondelez will be created by our regional hub in Jakarta and adapted for Hong Kong by our Taiwan operation. These agencies already work on the Beiersdorf and Mondelez accounts, ensuring a smooth transition for both clients.
The agency says is committed to its employees and supporting them during this time.
Selected chairmen, judging alongside Sir John, include Steve Coll - Havas Worldwide; Steve Rogers - Revolver; Steve Cochran - Colenso BBDO; Grant Rutherford - Mojo; Ben Welsh - M&C Saatchi; Paul Reardon - Whybin TBWA; Iain McDonald - Razorfish; Michaela Webb - Round Studio and Damon Stapleton - Saatchi & Saatchi.
A total of 100 of Asia Pacific's creatives will be tasked with selecting the 35th AWARD award winners, with the first jury starting on 30th January 2014.
Says Mark Harricks, chairman of AWARD: "The AWARD Awards set the benchmark for creative excellence in the Asia Pacific region and it is through the support of our industry's top creative talent that we are able to uncover the brightest ideas being produced in the region today. We are therefore delighted to announce such an impressive jury for the 35th AWARD Awards, and for the fourth consecutive year, a truly international chairman of judges in Sir John Hegarty."
VIEW THE SPOT
The commercial, directed by Andrew Hardaway, depicts an entrepreneur walking through a city as buildings rise and descend according to the fortunes of the businesses within them. As he arrives at his own office he sees his business visibly sinking before his eyes, until with the timely aid of animated BCA Paper Men he's able to reverse his fortunes and grow his business to previously unknown heights.
Directing duo Mark Albiston (near left) and Louis Sutherland (far left) won big for their debut feature Shopping. The duo picked up Best Film, Best Director, Best Screenplay, Best Supporting Actress, Best Supporting Actor, Best Cinematography and Best Poster Design. The film, which has already received a series of accolades this year with a premiere at Sundance, a win at the Berlin International Film Festival and selected to screen at numerous film festivals around the world, and last night was yet another notch on the belt.
VIEW THE WINNERS
Huang has more than 15 years' experience in digital and integrated marketing communications. He joined the Isobar team in Taiwan in 2002, before transferring to the Shanghai office in 2011, working across renowned clients such as HSBC, NISSAN, P&G, Chunghwa Telecom, Pfizer, Yahoo!Kimo, Motorola, SONY, Coca-Cola, SINYI Realty, CHIMEI, and Hennessy.
Liberty Hsu, Executive Creative Director of Isobar Taiwan said, "In the ever-changing digital environment, we believe it is important to continue to invest in the best creative talent. I am delighted Kevin is rejoining the team as Senior Creative Director in Taiwan and believe his extensive experience, coupled with his exceptional creative skills will help us to cultivate a new generation of talent, accelerate our creative diversification and expand our client service scope."
Widayati's (pictured top) extensive advertising industry experience started in HR before moving into copywriting. During her ten-year stint with Lowe Indonesia, she was highly awarded at Citra Pariwara and by ADOI and worked across most categories ranging from automotive and fmcg, to oral and household care. In her next role, with TBWA, Widayati handled local and regional clients including Heinz ABC, Standard Chartered, Visa and Gudang Garam, advancing to Creative Director within 3 years. Her pitch success record led to Head of Business then General Manager roles before she joined Y&R Group Indonesia.
No stranger to adventure and fast becoming a specialist in emerging markets, Constantoulas' journey has taken him from his home base in Australia to multiple countries across the Middle East & Africa and most recently China. He has spent most of his career with leading creative agencies including JWT Sydney, McCann Dubai and BBDO Beijing, but crunching numbers for a few years as a graduate at Unilever has also given him a healthy respect for clients' business issues.
The Grand Ho Tram Strip, Southeast Asia's first integrated casino beach resort, is situated just 120 km outside Ho Chi Minh City on a 2.2 km strip of pristine beach facing Vietnam's East Sea.
The integrated resort, which opened in July, includes a 541-rooms, as well as world-class restaurants, shopping and entertainment amenities. The resort's second wing, which will open soon, will expand its capacity to 1,100 rooms. The project also includes The Bluffs, an 18-hole championship oceanfront golf course designed by Greg Norman, who recently described it as "one of the two most beautiful courses" that he has ever been associated with. The Grand's gaming facilities include over 600 slot machines and 90 live tables, and stand on par with international casinos in Singapore and Macau.
VIEW THE FILM SERIES
Referred to as the "Doi Moi" generation, the participants are a part of the first generation born after the Vietnam War, which ended in 1975 and who grew up affected by Vietnam's "Doi Moi" reforms, which began in 1986. The interviews were conducted in five different cities over a one-month period.
Presented via slideshow, it contains insights from globally renown names such as Augie Ray, director of Word of Mouth Marketing at American Express; David Edelman, partner, marketing & sales practice at McKinsey; Greg Stuart, CEO of the Mobile Marketing Association and Ann Handley, chief content officer at MarketingProfs, and many more.
One of the main takeouts it that in order to succeed next year it's crucial for marketers to develop individual experiences for their customers. And to do this well and at scale, marketers must orchestrate their communications based on customer data like preferences, behaviour and profile information.
VIEW THE SLIDE-SHOW
These banners will be placed at regular intervals on the marathon route.
Credits - National Creative Director: Sagar Mahabaleshwarkar. Executive Creative Director: Mukund Sharma. Senior Creative Director: Devesh Desai. Photographer: Rathi Priyadarshani.
2013 was a year in which 'reality exceeded expectations'.It began with Prime Minister Shinzo Abe's "Abenomics" policies to stimulate the Japanese economy, and the rise in Japanese stock prices attracted worldwide attention. In June Mount Fuji was named a UNESCO World Heritage site, and in September Tokyo won the bid to host the 2020 Olympic and Paralympic Games. The latter two appear in the 2013 Current Events/Signs of the Times rankings.
"You Against Debt" began in the last week of November and was launched with a staged mock street 'demonstration' calling for the end of Debt. The event featured a man dressed as an Executive with Debt chained to his leg, as "demonstrators" handed out non-branded flyers asking the public to join the Debt Free Movement. This 'demonstration' raided the streets of Kuala Lumpur two weeks before the launch to drive awareness of debt. Malaysians also showed support by making a pledge of against debt at the website www.YouAgainstDebt.com. To date, the movement received more than 55,000 pledges.
This week's guest judge is Mark Tutssel, the worldwide chief creative officer at Leo Burnett.
READ HIS REVIEW
VIEW THE CASE STUDY
Fitch designed, developed and built two flagship experience stores in Mumbai and New Delhi to evolve the Asian Paints image from an industrial paint manufacturer, to a home décor specialist. The concept has since rolled out across top-tier dealer stores throughout India.
The new stores are an inspirational and educational colour experience offering a highly interactive and personalised colour solution. The scheme adopts an editorial approach, presenting products within lifestyle contexts with easy-to-understand choices, recommendations, top tips and latest décor trends.
The overall design integrates seamlessly the Asian Paints' website, mobile applications, out of store pop-up events, staff training and magazines.
The site allows people to donate to Unicef or to the Red Cross. Anyone can volunteer, by downloading the No Gift Xmas badge from the site and making it their FB Profile.
Credits - Art Director: Gary Lim. Copywriter: Nikhil Panjwani. Digital Creatives: Laurent Thevenet. Alfred Tan. Designer: Aimee Sohn.
The idea was very simple: representatives handed out Minute Maid drinks with bunches of sun-like orange balloons featuring the Minute Maid logo colour to pedestrians in areas like the Bund and Jing'An Temple. The symbolic meaning was that Minute Maid brings out the sun for everyone, even in the thickest fog, brightening hearts and strengthening people's resolve not to let the haze block out their inner sunshine. Passers-by stopped in their tracks at the sight of the balloons and crowded around to get a better look at the long-lost sun: young people held out phones to share the image with friends while parents jockeyed for position to best capture the smiles playing on their children's faces. The sun balloons broke through the fog with pure happiness.
Said Madhukar Kamath, Group CEO & Managing Director, DDB Mudra Group, "Aditya and Amit make a formidable team, both thorough with all facets of strategy planning, yet each with their unique worldview. They have both contributed greatly to strengthening the agency's creative-effectiveness credentials and I am sure together they will take it to greater heights."
During his decade long stint with the DDB Mudra Group Kanthy has contributed to some of India's most loved brands and trusted companies including Johnson & Johnson, Wrigley's, Volkswagen, Future Group, Godrej, Dabur and ITC. He has also led the effort to secure campaigns from Nestle, Philips, Reliance BIG TV, L&T, Femina, Yamaha and Emirates. Featured in BusinessWorld magazine's cover story on the 'best and brightest' in Indian advertising, he has over a dozen wins across categories (including health & digital) at the Effies.
The Network of the Year award was presented to DDB. Second place went to BBDO and third to Publicis.
Interactive Agency of the Year was awarded to Forsman & Bodenfors Gothenburg, with SMFB Oslo in second and Try/Apt Advertising Agency Oslo taking third.
Agency of the Year was given to Serviceplan Munich. Heimat Berlin took second and DDB Paris were in third place.
VIEW THE SPOT
What's the most exciting thing about working in Asia?
I work with 20 offices across 8 countries. There's something to keep me up every night.
What inspires you?
Bright people, brilliant ideas. Steve Jobs, Neil Gaiman, Tim Burton, Bill Bernbach, Shakespeare, Sun Tzu.
Targeted purely at women, the campaign idea, created by Happy Bangalore, stems from the simple insight that no matter how many clothes women have in their closet, they still end up feeling that they don't have enough.
VIEW THE SPOT
The women's category launch campaign is a departure from Flipkart's inimitable kids who have become their brand identity.
VIEW THE VIDEO
"We wanted to encourage children by showing them that the more you imagine, the more your dreams take shape," said Yuki Kobayashi, General Manager of Konica Minolta's CSR, Corporate Communications & Branding Division.
Featured this year in Campaign's "40 Faces to Watch", Mokhnar's new role comes after seven years at BBDO Singapore. She joined from BBDO Malaysia as an account director in 2006 and five years later, took on the role of general manager.
Mokhnar (pictured left) was most recently responsible for BBDO Singapore's day-to-day office management while also handling the Blackberry account regionally. During her time at BBDO Singapore the office has tripled in size, and has won awards at all major competitions.
"I am looking forward to having Intan in our office to raise the bar of our work and services to all our clients. She has the credentials, the energy and passion to make that happen", said Ricky Subrata, CEO of BBDO and Proximity Indonesia.
Iris Worldwide Indonesia took out the Advertising Agency of The Year title, snatching 15 awards across the advertising categories with their two highly awarded campaigns - "Monsters Playground" and "Banana Republic". They edged out JWT and other high performing agencies including BBDO and Leo Burnett for the Agency of The Year award.
"Monsters Playground" is literally a big idea for the client - a mall in West Jakarta with giant LED screen outer wall that can be seen from miles away. The LED screen is turned into a playground for "monsters", and public can interact with the monsters via social media, even having a monster tuk-tuk (traditional transport) race.
At Friday's presentation work created by iris Worldwide Indonesia attracted 3 Golds; A television spot from Leo Burnett Jakarta for McDonalds picked up 2 Golds and JWT Jakarta and production company Flex Films scored 1 Gold each.
Film Gold went to McDonalds "Holding Hands" from Leo Burnett Kreasindo Jakarta.
Print Gold went to "Spot The Burglar" for Krisview via JWT Jakarta (top).
Congratulations to the organisers for a professional and great awards night. See coverage here and here.
Plush Pictures' haul of awards in the Film Craft category included 2 Silvers and 7 Bronze awards. They also had several finalists.
Runner up for Production Company of the year was Nayfosindo Productions. Flex Films were placed third, followed by 25 Frames.
...is the agency Christmas card.
Why? Well there are plenty of briefs on which creatives complain "everything's been done."
But in the case of the agency Christmas card, that might just be true.
You can see a mahoosive collection of them here and here.
For the fourth year in a row, NYF will assemble a "dream team" of elite worldwide chief creative officers. They will all meet together on one panel in New York City April 25th - 29th to select the World's Best Advertising across all mediums.
"This year's Executive Jury once again brings together the most innovative leaders in advertising that are responsible for the world's most ground-breaking and highly awarded campaigns," said Michael O'Rourke, President, New York Festivals. "As members of the Executive Jury, they join together to evaluate work across all competitions and categories, allowing them to curate a body of work that represents that year in advertising. These prominent creatives raise the bar by providing entrants the opportunity to have their work evaluated by this incredible brain trust."
Think you know all about ads? Then enter The Gunn Report's 2013 Christmas Quiz.
The ten highest scorers (alternatively the first ten all-correct answers "out of the bag" on Jan 1, 2014 in the case of a tie) will each get one year's free subscription to The Gunn Report website (worth £295). If already a subscriber, winners will get a free 2013 Gunn Report Book plus a free 2014 Book (worth 2 x £150).
Entries close at 10.00pm California time on December 31st.