AdStars judges nominate the best work from the 2015 award festival jud…
Bestads Six of the Best reviewed by Graham Lang, CCO, Y&R South Africa…
Stephen Douglas departs Fin Design + Effects for GM role at Oriental P…
Creative focus on Dentsu Tokyo's newly released campaigns that we will…
Y&R New Zealand helps Burger King launch global campaign to extend an …
Worldwide Chief Creative Officer
What was the best piece of work that you saw overall at AdStars? Why?
I'm a huge fan of both of the overall Grand Prix winners. But, beyond that, I also loved Samsung's "Safety Truck". It was a brilliant example of doing good for the brand and for the world. I think "House of Mamba" showed us the future of interactive technology and I can't wait to see where we go from here. And, of course, I have to call out "I Touch Myself" from J. Walter Thompson. I'm so proud to be associated with such important work.
What were the best, or most interesting pieces that you saw from your own jury, and why?
There was some outstanding work in my category that deserves to be singled out. The brilliant "Reverse April Fools" work from BMW was so simple and innovative, and a great twist on a classic sweepstakes campaign. AllState's "Social Savvy Burglar" is a perfect use of social media and a wonderful extension of a highly awarded, long-running campaign. I also loved the "Reduce Speed Dial" from Volkswagen. It was such a nice reminder that in this high tech world sometimes it's the low tech ideas that really touches your heart.
What was the "highlight experience" of your stay in Busan for AdStars?
The best part of judging AdStars is the judges themselves. It was such an incredible group of talented people from all over the world. Truly the best of the best. But, having said that, I really loved the dinner we had at an out-of-the-way waterside seafood BBQ restaurant. It was my first taste of Beondegi (steamed Silkworm pupae), my first drink of Soju (Korean sake), and my first experience of seafood so fresh that it wriggled as it cooked on the open coals. An unforgettable evening.
With the rapidly growing collection of generic locations from tunnels to bridges, urban to rural, car parks and beaches we're also focusing on our collection of CG Environments. (Photo caption: CG Environment Backplate, added photographic cloud detail, CG created vehicles)
Turtle, a leading fashion brand has been supporting the cause of Khadi weavers in India by adopting their villages and sourcing material from them. Which is why, on the occasion of India's 69th Independence Day, Turtle via JWT India decided to pay tribute to the Khadi artisans of India by releasing this campaign that depicts significant moments of India's freedom from struggle, with the art being co-created painstakingly with the Khadi weavers using a single strand of hand-spun thread.
This week's guest judge is Graham Lang, chief creative officer, Y&R South Africa and Africa.
The overall standard this week was pretty good but there were two stand pieces. The first is Dismaland by Banksy. A wonderfully executed satirical film, which has so many gems that it makes you want to watch it over and over again. And like all great Banksy pieces it really makes you think. The second is McWhopper. The idea that broke the Internet. Brilliantly orchestrated and seductively simple. Congrats to all the winners. READ MORE...
Modess, the Philippine's leading brand in sanitary pads, wanted to come out with a product demonstration that would prove superior absorption.
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Bringing with him over 18 years of experience, Mansukhani is well-versed in moving brick and mortar companies into the digital space, developing omni-channel solutions and connecting online and offline sales. He was most recently senior vice president and head of e-commerce at Razorfish India, where he ran the Mumbai and Bangalore offices. Prior to that, Mansukhani served as associate vice president of MRM (part of McCann Worldgroup), working in both B2B and B2C spaces. He is also a frequent speaker on digital and e-commerce topics in management institutes, and has moderated panels on the challenges in delivering premium experiences to online shoppers at conferences such as ad:tech.
Narayanan (pictured) comes in with over 12 years of experience of having worked across geographies in countries like India, Indonesia, Kenya and West Africa. Besides digital marketing, Surya has the experience of working in traditional creative agencies including JWT and Leo Burnett.
Announcing his appointment, Carlton D'Silva, CEO and CCO, HDS, said, "Surya has made the perfect and successful transition between traditional and digital advertising. Not only does he have a great business mind but he is an ideas man too. This is quite a rarity and it is this business and medium knowledge that Surya will bring to HDS to enable us to reach greater heights and wins moving forward."
A strictly producer only event, the night was designed to reward the unsung heroes of the Singapore advertising industry. The people who make things happen.
Sixty producers from agencies, production companies and post houses turned up to eat and drink and have a catch up with their peers.
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The film, literally cooks up a kitchen, using miniaturised IKEA products as raw ingredients to highlight the fact that the new METOD range of kitchens can be put together according to very personal...well, taste.
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The acquisition strengthens Razorfish Global's Intelligence Practice by adding significant commerce and data analytics capabilities and makes it the only Adobe partner in Australia and the wider APAC region that can provide end-to-end cloud marketing services at scale, including systems integration, data analytics, media and content platforms, creative and experience design. It is the latest milestone in a strong growth period for Razorfish Global in Australia, with recent major client wins, including Foxtel, eBay and Bank of Queensland. Razorfish Global is a global strategic partner of Adobe, while 2DataFish is the first analytics consultancy in the region certified as a global Adobe Analytics Specialisation partner.
At first glance of this music video by Bremen Digital Creative with the beautiful young teens dancing and singing seems like a debut of a new idol group. The mysterious "Futures Lady" conquers numbers of fans, who would have little recognition that it is a native ad for a managed future company - Concord Futures.
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Or if you place 10 or more jobs per month the rate drops to only $45 per job listing.
TheBestAdJobs.com reaches the international audience of bestadsontv.com and the Australasian audience of campaignbrief.com, campaignbrief.co.nz and campaignbriefasia.com.
New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.
Creative Partner, DDB Sydney
Matt Eastwood, worldwide chief creative officer of JWT, has one of the world's biggest creative jobs, and has to be considered one of Australia's global creative leaders not just in advertising, but in any field.
Is it partly due to the way he dresses? READ MORE...
Work can still be submitted until Friday, 4th September.
All entries must be finalised by midnight EST.
LIA's unique eligibility period includes work released from 1st April 2015 through 31st July 2015. This offers the chance to enter work that has not yet been entered into other major festivals. LIA offers the opportunity to have your work judged, awarded and showcased for the first time.
To view the LIA Jury: Juries 2015.
To view all of the Categories and Requirements: Entry Information.
Oriental Post is a division of Kantana Group Public Company, Thailand's oldest and most influential entertainment, film and television production company.
Douglas' new role has a specific focus on Indonesia and China that will see him working between OP's Jakarta and Shanghai offices.
Joining at a time of change in the sector, Douglas is tasked with raising profile and building OP's post business throughout the Asian region and worldwide.
Honda. Beautiful Engines.
"Honda. Beautiful Engines." is a corporate branding campaign developed for the 2014-2015 motor show season. Starting with the insight that Honda is the world's largest engine manufacturer, producing everything from automobiles and motorcycles to marine engines, cultivators and lawnmowers, we developed the copy line, "Engines make the world go round." And to change the perception of engines from cold, impersonal machines into engines of human happiness, we used wit and bright, colorful motion graphics to present them in an entirely new way.
Fencing is one of the oldest sports in the world. However, very few know the rules around this sport. Most of the audience doesn't understand what the fencers are actually doing.
To make this very well-known but poorly understood sport better understood, a visual manifestation system and designed language have been developed so that fencing can be understood intuitively.
BBH Singapore also took away three silvers - one for its Nike 'PlayPinoy' film - which also won a commendation 'Insights of the Day' as well as two for their NTUC Income Future Made Different Campaign and NTUC Income Travel Made Different Campaigns.
Consumers who visit the website are invited in for a behind-the-scenes 360-degree look and experience of a model's show preparation that consists of a photo session, wardrobe fitting, make-up, and hairstyling - which showcases TRESemme's products - before finally hitting a virtual runway.
The video is shot in a way that puts the viewer at the heart of the story, and visitors can click to move around, and enter different rooms.
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The sponsorship will aim to help support, nurture and teach marketers to grow within their careers and to enhance the work they do for their brands and companies. Each session will feature thought leaders from around the region, who will share their insights and perspective on how to fearlessly tackle the biggest marketing challenges in eCommerce, programmatic and mobile. The series will take place on Friday 11 September between 9:30 - 13:00. Additionally Mondelēz International will have a Fearless Talent booth that focuses on strengthening the presence of employees online so they can shine for both their companies and themselves.
Over the last five years Unilever have taken an impressive 41 Spikes for their brand advertising across the Asia Pacific region. Amongst these are 11 Gold trophies and three Grands Prix which were awarded to 'The Day I Visited My Son' in Film Craft, 'Radio Prank' in Radio and 'Where What you Grow is What you Eat' in the Media category.
Parakh Agro Industries Limited which was formerly known as Parakh Foods, manufactures a range of staples such as atta, besan, maida, rawa, and sooji under the Samrat brand name. The company is famous for being the creators of India's highest selling edible oil, Gemini Oil which was sold to Cargil Foods in 2007.
While they are strongest with high tech plants located in Central and Western States, they are looking at expanding its distribution and taking the brand national.
Working with adidas Indonesia, VML brought the experience to viewers at home by live streaming the event through Periscope, bringing fans closer to the action, the players and of course the celebrity judges, including former national team player Raphael Maitimo and Ramdhani Lestaluhu, as well as local celebrities Darius Sinathrya and Pandji Pragiwaksono.
Over the 6-week campaign period, which runs from 24 August to 4 October, 2015, UM Singapore will partner with outdoor media companies: Clear Channel, Mediacorp and Moove Media; digital partner: MSN; as well as employ its own programmatic media capabilities via Cadreon, to raise awareness and rally youth to register as bone marrow donors.
BMDP, which was set up 21 years ago, currently has 44,000 people on its local register, and is hoping to recruit 8,000 more people this year, particularly from the Malay and Indian community.
Working closely with creative partners at Blak Labs, UM approached its key media partners, asking them to participate in the campaign by freeing up media space that support BMDP's philanthropic cause.
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kitchen and bath designs unveils their new campaign titled 'Irreconcilable Differences'. As a part of this exciting campaign, Kohler showcases their commitment to design and technology by introducing yet another differentiated product - The Veil Intelligent Toilet. The Veil combines thoughtful design, powerful performance and user friendly functionality, giving a unique, innovative and luxurious experience to consumers.
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Tutssel joins a number of the industry's biggest names, including Amir Kassaei, Ted Royer, Matt Eastwood, John Merrifield, Emad Tahtouh, John Mescall, Ralph van Dijk, Chris Smith, Dörte Spengler-Ahrens, Pum Lefebure, Taras Wayner and Keynote Speaker Daymond John.
Says Tutssel: "Tomorrow's marketing landscape is a blank creative canvas for the next generation of leaders. It offers an endless playground for brave, imaginative and impactful ideas to be made.
In keeping with the global and collaborative spirit of the campaign, Y&R New Zealand has worked with multiple agencies to make the proposal happen - NZ based production companies: Assembly, Fish, Liquid Studios and Resn alongside Burger King and its US & global partners ABPR, Code & Theory, DAVID, Horizon, Rock Orange and Turner Duckworth.
The McWhopper peace proposal launched today with a full-page 'open letter' from Burger King to McDonald's appearing in the New York Times and the Chicago Tribune. The letter extends a friendly, no-strings invitation to McDonald's to participate in the project, and invites them to visit mcwhopper.com to view the full Burger King peace proposal and everything from packaging suggestions to recipe ideas.
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This week's guest judge is Betsy Decker, executive creative director, Translation, New York.
Winner: Tommee Tippee - Advice Wipes. I absolutely loved the Tommee Tippy piece. The dialogue is just brilliant, and concept behind the commercial is truly insightful. The idea that they made wipes out of the advice afterwards takes the campaign to another level entirely. READ MORE...
"With the increased demand for North Asia-centric campaigns from our clients, the timing couldn't be better to expand TMS' presence in North Asia, following our expansion into Taiwan in 2013. Kelly's diverse experience as a marketer also lends itself well to enhance the group's ability to conceptualise innovative yet impactful campaigns for our clients." commented Toh.
About her new role as Country Manager, Ang (pictured) said, "I am excited to be part of The Media Shop at a stage where their expansion into North Asia is in its full swing. Having amassed 12 years of experience in China, I am looking forward to making contributions to the team as we take on larger regional projects."
SGMW, the makers of Wuling, is the strong leader in the mini commercial vehicle, MPV and small car sectors in China, and is a joint venture between GM, Wuling and SAIC. With a significant investment planned for Indonesia, PT SGMW Motor Indonesia will build a factory complex at Cikarang, Bekasi. The factory capacity can produce more than 150,000 cars per year and will look to export throughout South East Asia. Backed by the high quality and strict standards brought to the partnership by General Motors, Wuling will set a new benchmark for automotive and manufacturing quality in Indonesia.
Minister for Roads and Road Safety Luke Donnellan today attended the second annual Towards Zero Road Safety Leadership Symposium, launching the TAC's Towards Zero campaign, asking Victorians to aim for zero deaths on our roads each year.
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Scheeler, already in his third year at Facebook, will take over the role immediately and will report in to Dan Neary, vice president, Asia Pacific, Facebook.
Lowe Malaysia was given the task of engaging Malay women aged 18-35 with the CLEAR brand, including the latest product line 'Sakura Fresh' and CLEAR anti-dandruff Nutrium 10. Taking the brand message that CLEAR wants you to have the confidence to show your true self, the team at Lowe hit upon the idea of telling a heartfelt story which would illustrate it.
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The move comes four months after the departure of chief creative officer Andy DiLallo to M&C Saatchi Sydney in May, a role that has not yet been filled.
"I have been the CEO of this company for eight years and it's time for change," says Sampson (above centre). "I have always been open and clear about my succession plan. Establish two strong leaders and management teams in each office and then give them the space they need, and deserve to do their jobs. Peter Bosilkovski's appointment as CEO of the Sydney office was the final piece in that puzzle.