Screen Shot 2016-08-29 at 7.33.25 am.jpgSouth-East Asian production company THINK TAN has appointed Stephen Douglas in the role of GM, for both THINK TANK offices in Singapore and KL in addition to TANKERS in KL.

Douglas joins the award-winning THINK TANK team after a recent spell as GM at Oriental Post, Shanghai and Jakarta.   Prior to this, he had successful stints establishing Fin Design+Effects in Shanghai and expanding Method Studios' business across the wider Asian region.  

His production experience includes GM and EP roles at New Zealand and Australian production companies, Film Construction and Prodigy.

Rajay Singh (Jay), founder and director, THINK TANK said, "Bringing Stephen into the business increases our capability and allows us to spread our wings further in the South-East Asian market and beyond.

"Stephen comes with some impressive credentials and we are looking forward to putting his skills to good use in growing the business."

DigitasLBi wins digital mandate for Aprilia in India

Amaresh_Godbole,Managing Director, DigitasLBi, India.jpgDigitasLBi has added another brand, Aprilia India, from the Piaggio stable to its roster. The agency has been undertaking digital activities for Vespa India since 2013 and this is yet another milestone in their relationship with the Italian two-wheeler juggernaut. DigitasLBi's Mumbai office will be servicing the Aprilia account for Piaggio.
This year marks the launch of the brand in the Indian market as they introduce consumers to the fierce and powerful sports-scooterbike, Aprilia SR150. The agency will be responsible for creating a digital presence for the brand and take on subsequent product launches in the future.
In making the selection Ashish Yakhmi, Head of Marketing at Piaggio Group said, "DigitasLBi has always shown a deep understanding of the brands they handle and we have seen the insightful work they have been delivering on Vespa. We are happy to have them on board for Aprilia and extend our association. We look forward to some great campaigns!"
Jade.jpgMosquitoes are the world's biggest killer causing over a million deaths worldwide from dengue, malaria, Zika and other mosquito borne diseases.

Three billion Chinese from all over the world believe in the protective power of Jade, so Y&R Singapore created an intricate filigree collection of jewelry designed to house a symbol of protection Jade and citronella beads. By creating harmony between Jade and a natural mosquito repellent, this line of handmade jewelry is now more than just and object of beauty. It is a life-saving accessory too.

L to R - Stevie Weber, Bea Atienza, Stacey Rodrigues.jpgEdelman Singapore has hired Stevie Weber (pictured left) as global creative strategist/planner, Bea Atienza (centre) as Singapore strategy director and Stacey Rodrigues (right) as Singapore senior content producer and newsroom lead.
"Stevie, Bea and Stacey will provide immense value to our business and further upgrade Edelman's offer in the region," said Gavin Coombes, president of Edelman Digital Asia Pacific, Middle East & Africa. "These hires build on our foundation of a world-class marketing services business that elevates the work of our clients."
Indomie Real Meat.jpgDirector King Voon has cooked up something delicious for Indomie Real Meat in this latest film from Seven Sundays. Featuring some sumptuous table top photography the film is the story of the products formation as we follow ingredients coming together to form a delicious beef Rendang, and in doing so accomplish the difficult task of making real meat look appealing.

Air-Ink Family.jpgTiger Beer, in collaboration with MIT-spinoff Graviky Labs and agency Marcel Sydney, has launched Air-Ink; an innovative range of pens, markers and spray cans made from air pollution.

To create Air-Ink, unique devices were developed to capture soot from vehicles' exhausts. These were fitted to trucks, ferries, chimneys and even cranes around Hong Kong and India. The captured pollutants were then purified and turned into safe, reliable ink for everyday use.

Overall, 150 litres of Air-Ink has been produced, approximating to 2500 hours worth of diesel car emissions.

The next wave.jpgThis year's Olympics closed with a simple, yet profound truth; that every athlete, no matter how famous or how experienced, shares the same spirit--the willingness to get out there and try something for themselves because success has no roadmap. You have to "Just Do It."

Leveraging the energy and conversations surrounding China's performance at the Rio Olympics, Nike China unleashed "The Next Wave" - an anthem film to kick off "Just Do It" campaign by W+K Shanghai.

Tiger.jpgAt the twelfth presentation of the Singapore Media Awards (SMA) last week, winners were announced at a snazzy 'Disruptive' gala dinner at The Ritz Carlton, Millenia Singapore.

The Grand Prix or Best of Show was presented to Starcom Media Worldwide for its entry 'The Unofficial Official Beer of Singapore' for Asia Pacific Breweries (Singapore).

Health Promotion Board took the Client of the Year award while Havas Media Asia Pacific went home with the coveted Media Agency of the Year title.
Wee Wee Dry.jpgPublicis Communications Malaysia and Luminous Kuala Lumpur introduce Dryper's new patented ThinDRY core technology for Wee Wee Dry.


Group pic.jpgCongratulations to Ad Stars for the best and most successful festival in their 9 year history. One of the highlights of this year was the big Campaign Brief Asia/Innocean Legendary Party held at The Wolfhound in Busan, following the official opening ceremony. Around 200 delegates attended and partied late into the night. Special thanks to our sponsor Innocean for their generous support on the night.

Damon Stapleton: Mavericks in the echo chamber

images.jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

"We are defining the boundaries of normality by tearing apart the people outside it."

"We see ourselves as nonconformist, but I think all of this is creating a more conformist, conservative age." - Jon Ronson, So You've Been Publicly Shamed.

The last couple of weeks I have struggled to write anything. I have even contemplated stopping this blog. I had this feeling of dread that all I was doing was contributing to the pollution. Yet one more fucking opinion. I have found myself with glazed eyes scrolling through the echo chamber that is LinkedIn. Hundreds of posts where everybody has some new definition or answer. Jargon and 5 point plans that claim to be radical but are in fact the exact opposite. More than that though, there seems to be this overwhelming feeling of trying to get to some sort of collective consensus. A sea of sameness. We should conform. Nobody really steps out of the square. A hall of mirrors desperately trying to create a single, politically correct, inoffensive reflection.
MotoRepellent.jpgThe winners of the 9th annual Ad Stars awards were announced tonight in a gala ceremony in Busan, South Korea, with BBDO Bangkok and Y&R New Zealand both winning Grand Prix of the Year - and US$10,000 a piece in prize money.

BBDO Bangkok won Grand Prix of the Year for 'MotoRepellent: Saving Lives one Ride at a Time' for the Duang Prateep Foundation. The agency designed a device that turns exhaust fumes from motorbikes into mosquito repellent. Instead of omitting pollutants, the device kills mosquitos and tackles malaria.

Jeremy Craigen, Global Chief Creative Officer at Innocean Worldwide, was one of five Executive Judges leading this year's jury panels. He said, "MotoRepellent also won Gold in the Outdoor category this year. It's a brilliant, modern use of the outdoor medium, and it's one of those campaigns that has its roots in Thailand but could become a powerful global idea."

Guerrero: Creativity is a gift, so keep on giving

Adstars_David Guerrero.jpgDavid Guerrero delivered a talk about how creatives can give something back today at the Ad Stars Festival, held in Busan South Korea.

As Creative Chairman of BBDO Guerrero, he's a creative and an environmentalist. He sits on the board of Clean Air Asia, which by coincidence is meeting in Busan two days after AD STARS.

"It's like attending one conference dedicated to ending the world, and one dedicated to saving it," he says.

"Our industry is responsible for making people consume things. Advertising is often seen as evil. When I began my career the brief was clear: sell more, from coast to coast. Resources seemed abundant, people were hungry for things to buy."
Wayne Pick.jpgWayne Pick, Executive Creative Director at Colenso BBDO/Proximity Auckland explains his approach to 'creativity with a purpose' at AD STARS 2016, held in Busan, South Korea.

Pick (pictured) nearly didn't make it to AD STARS this year. He was marooned by a typhoon at Narita airport for 20 hours, and his eyeball was slashed by a low-flying drone inside Colenso's offices a week ago.

Finally though, he did make it to AD STARS to present a session called, 'Creativity with Purpose'. He shared the principles that inspire the work created at Colenso BBDO/Proximity, one of New Zealand's most celebrated agencies.

1. Ask 'why?'
Pick began his session by asking why more brands and agencies don't ask 'Why?' more often. It's not enough for brands to explain what they're selling - they need to figure out a purpose.

When Colenso was developing a campaign for New World supermarkets, New Zealand ranked 8th in the UN Happiness Index - not good enough.

So the agency gave New World the purpose of making New Zealanders happier, with the goal of attaining the #1 rank on the Happiness Index, beginning with an internal communications campaign to get staff on board.
Brands.jpgThe Cerebos Health Supplement Division, known for its flagship product Brand's Essence of Chicken, has appointed Mirum Singapore to drive the brand's digital initiatives.
The Cerebos Health Supplement Division is one of three divisions under Suntory Beverage & Food Asia (SBFA). As a leading health food supplements enterprise in Asia, Cerebos has helped build a foundation of health for generations under its flagship Brand's Essence of Chicken, and a range of other health supplement products. Operating across 19 countries, with its main markets in Thailand, Taiwan, Singapore, Hong Kong and Malaysia, Brand's prides itself for its spirit of innovation while staying true to its roots and heritage.
"We are delighted to be selected as partner in this digital journey with Brand's. We look forward to working with the Brand's regional team on building a data and customer centric business resulting in a truly personalize experience with its audience," said Rueben Anthony, Regional Managing Director, Mirum Singapore.

Win big.jpgThe Health Promotion Board (HPB), MEC Singapore and Clear Channel inspire a new generation of healthy winners.

Today, more creative energy is being spent on out of home. As the digital ad space continues to evolve, digital out of home has become an even richer creative landscape for brands. We are also seeing consumers having an increased appetite for engagement and interactivity with digital out of home. The latest HPB campaign embraces the dynamic and limitless creative canvas of the Clear Channel Play digital panels.

HPB's Eat, Drink, Shop Healthy campaign takes on an interesting approach to encourage Singaporeans to make healthier choices when dining in or dining out. HPB launched its full-scale unifying campaign across multiple touchpoints with each tailored to specific audiences and environments. For instance, Singaporeans who shop at participating supermarkets are encouraged to purchase products with the Healthier Choice Symbol or those dining at participating food and beverage outlets are encouraged to opt for healthier dish options and lower-sugar drinks.
SUNcubator.jpgGeometry Global South Korea has been awarded Gold at the 36th annual International Design Excellence Awards in Detroit for the Social Impact Design category.
Tackling the challenge in Africa of high temperatures during the day which plummet by at least 30 degrees at night, the SUNcubator provides a warm bed for babies to sleep in by storing heat during the day. Infants are unable to regulate their body temperature and are thus susceptable to a weakened immune system and potentially hypothermia when faced with a dramatic drop in temperature.
FIA Formula E.jpgIn the lead up to the Formula E racing spectacle in October, TBWA and Formula Electric Racing (Hong Kong) Limited has launched an integrated creative campaign that aims to capture the spirit of Hong Kong through the symbol of racing.

'We are all Drivers' will run on television, print, outdoor, events, social media and digital. The campaign is unique because the 2016 FIA Formula E HKT Hong Kong ePrix is the first electric motorsport race in Hong Kong and the first motorsport event in the city for over 30 years. At the same time, low brand awareness and interest in motor-racing in Hong Kong are challenges that the campaign had to address from the onset.

Platina.jpgThere is hardly any mass market motorcycle communication without a big mileage figure thrust in your face. Every other one is better than the competition by a few kilometres, or so they claim.

Bajaj Platina, a brand traditionally known for mileage supremacy, has a completely new story to tell however. A story which is inspired by the pain suffered by commuters who ride long hours on bad roads, and who end up suffering from back pain. The new Platina Comfortec has been differentiated on superior riding comfort since it gives 20% less jerks compared to leading competitors. The bike had to be positioned as 'The most comfortable bike in the category'.

VIEW THE SPOT (in Hindi)
Busan, Korea (1).jpgAD STARS is welcoming creative professionals from all over the world to the 9th annual AD STARS festival, which kicks off today in Busan, South Korea.

Over the next three days AD STARS 2016 will host a program of seminars, exhibitions, workshops and parties, culminating in an Awards Ceremony and Closing Gala this Saturday night, 27th August.

The theme of AD STARS 2016 is 'Break', and the program celebrates creative thinkers who are breaking new ground by taking risks and pushing the industry forward.

Says Eui-Ja Lee, co-chairperson of AD STARS' executive committee: "We can confidently say that AD STARS has opened a new prospect in the field of global ad festivals. While only 3,105 pieces from 29 countries were entered in 2008, this year 18,063 entries from 61 countries were submitted. AD STARS will keep moving forward with our goal to discover new creative ideas all over the world."

This year for the first time AD STARS is introducing ad:tech@AD STARS and Game Stars, expanding its territory to marketing technology and branded entertainment marketing.
AAEAAQAAAAAAAAd_AAAAJGQ0NzhiMTNjLWE0MzEtNDNiMC04YzY3LWE1MzM2Mzc3NjU1Nw.jpgBy Faris Yakob (left), founder and principle, Genius Steals, New York
In 2009, I helped the London International Awards define a new category to reflect how advertising was evolving outside of traditional media. It grew from a desire to move things forward, because nothing inspires different kinds of work like new award categories.

We created the "NEW" category to look for generative mutations -- ideas that could create new types of advertising and new roles for the agencies that midwife them. And things did change in response to the incentives categories like the "NEW" created. Unfortunately, in the wrong way.

Agencies that didn't understand technologies, or consumers, or culture, created endless "prototypes," or worse, fakes.

Learning from Crispin Porter + Bogusky, everyone upped their case-study game. They were first to embrace the fact that awards are how agencies advertise themselves. With the awakening of the industry's conscience, agencies started finding causes they could pretend to care about and create fake solutions for.
DAVID_2016.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is David Guerrero, chairman and chief creative officer, BBDO Guerrero based in the Philippines.

Winner: The IKEA + Hay collaboration. On which: the bad news first. It's not funny. There's no explanation. And there's an empty room where an idea might be. They were apparently unable to show the product and are no doubt better off for that. But it is refreshingly weird and beautifully executed. It will probably get a large share of thumb among architects and designers. And has - as it has set out to do - made me curious to see the new collection. READ MORE...

Prodigious Singapore appoints Peter Short as MD

Peter Short.jpgProdigious has appointed Peter Short as Managing Director for its Singapore office, effective immediately. With more than two decades of experience in the advertising industry, Short will focus on strengthening existing client relationships, extending the Prodigious global network and driving the local Prodigious business in his new role.

Prodigious brings together specialist production expertise in print, video and digital to help brands deliver their marketing messages to audiences in a creative and efficient manner. It is part of Publicis Communications Singapore and will support the production needs of Publicis Singapore, Leo Burnett Singapore and Saatchi & Saatchi Singapore. Short (pictured) joins Prodigious after successfully leading a similar function in another global networked agency.
Chandrashekhar Mhaskar_Isobar India.jpgIsobar India has appointed Chandrashekhar Mhaskar as Vice President to drive the digital creative and services division nationally. He will also handle the responsibilities for the west India region.
A computer engineer by qualification and having followed his heart, Mhaskar (pictured) has been part of the digital advertising industry for more than two decades including international exposure in London and Singapore. He has had varied experience in heading digital strategic business units at renowned agencies such as Ogilvy One, Cheil Worldwide, and Maxus. He was also a successful entrepreneur before taking up the mandate at Isobar. His industry experience spans television, film, internet, ecommerce, mobile, social, online media and new technology; across industry verticals like FMCG, IT, entertainment, BFSI, education, and telecommunications.

Mhaskar will also join Isobar India's leadership team, which includes Gopa Kumar, Vice-President; Anish Varghese, National Creative Director and Rahul Vengalil, Business Head (South), alongside Shamsuddin Jasani, Managing Director for Isobar India. Isobar India has emerged as a leader amongst the digital agencies in India, winning multiple awards including Campaign Asia's Agency of the Year, and this appointment will further strengthen it.
VR Flying bike.jpginnisfree, the Korean beauty brand known for its natural ingredients and eco-friendly philosophy, has been expanding globally in the last few years.

For its new store in Shanghai Disneyland, innisfree decided to do something different, by transporting consumers to its beautiful home base of Jeju island - virtually.

Crest He Jiong.jpgSince the iconic first bite of a gold medal at the 1984 Summer Olympic Games in Los Angeles, athletes on the podium can't seem to resist chomping down on their medals, the 2016 Rio Olympics is certainly no exception. Over the last 32 years, why they do it has been a mystery. The answer remains unclear, but it can't be denied that the action symbolizes all that they have gone through, including illness, pain, joy, defeat, and victory, to get to that moment. Everyone in the crowd, or looking at the pictures later, is moved by their triumph and left to recall their own moments of victory, no matter how small.

In the journey of chasing a dream, not only do people need a great deal of enthusiasm and courage, but they also need healthy strong teeth. That way, they are ready for whatever comes their way. They can grit their teeth and get on with what they need to do.

To celebrate these moments during the Rio Olympics, Publicis made the Clench Your Way to Victory with Crest campaign. Releasing a poster featuring He Jiong biting a gold medal, Publicis wanted to show the country that it's not just Olympians who can achieve their goals and 'bite the medal.' For ordinary people, gritting your teeth against the sweet highs and bitter lows of life, you are striving like an Olympic champion. On your journey, Crest is always there to take great care of your teeth, helping you clench your way to victory.
Tripling.jpgMaxus Content Mumbai has unveiled its next branded content project with The Viral Fever for  Tata Motors. The brand new mega web series titled "Tripling" features Tata Motors' newly launched Tiago as a focal point in an enriching story told by some of India's best storytellers from The Viral Fever.  

The association conceptualized by Maxus Content for Tiago and The Viral Fever aims to engage with the millennials by understanding their content consumption pattern. From decoding the brand's brief to ideation and amplification, Maxus Content used its in-house research and insight, digital and content creation capabilities along with the creative insights by The Viral Fever to help Tata Motors bring alive Tripling. 

Pedigree.jpgFor the past 10 years, Pedigree has been Thailand's No.1 dog food. While other brands communicate with people based on the benefits of their products, Pedigree aimed to shift the
communication message to another level in a more touching, insightful approach.

Screen Shot 2016-08-24 at 8.21.30 AM.jpgLast October, Facebook launched slideshows on Facebook and Instagram. Slideshow is a tool that lets advertisers easily build lightweight videos from a set of photos or an existing video.

Slideshow ads have now been viewed in over 200 countries, and over half of the advertisers using it have never used video on Facebook before.

Although slideshow was created to allow advertisers to use video-like ads in areas with slow connections, it's become a great asset for large and small businesses around the world who want an easy, cost-effective way to showcase products and tell their brand story. Slideshows can be created in just minutes with little or no production costs and are more engaging than still image ads.
00bfa552c131ff44839b81bf_372x560 (1).jpgWhen entering awards, production companies, post-production houses, editing facilities and music and sound companies are under the belief that if an agency enters their work, there is no reason for them to enter the work as well.

It may make some practical sense in theory - no need to duplicate an entry into LIA, right?

The world of advertising awards was built around celebrating the idea, not the execution. But today the way in which ads are made is so advanced, and the ideas so reliant upon creating the impossible, it takes many individual skills and expertise to make each campaign a reality.

Says Barbara Levy, president, London International Awards: "When agencies enter LIA, they don't necessarily enter work into the categories from which production companies, post-production houses, editing facilities and music and sound companies would most benefit, instead choosing product and service categories that aren't judged at all for the craft or specific technique.
AdStars.jpgThe annual Ad Stars Advertising Festival, held annually in Busan, South Korea, kicked off last night with a welcome dinner for this year's judging panel. The jury will split into five groups and will judge the 30% of entries that are left after the online jury culled the initial number of entries. This year's executive jury panel includes Manolo Techera, Creative Chairman, Marcel Worldwide, Mexico, Tim Doherty, Chief Creative Officer, Isobar China, Shanghai. Leigh Reyes, President and Chief Creative Officer, MullenLowe Philippines, and Jeremy Craigen, Global Chief Creative Officer, Innocean Worldwide, London.
Ciclope Festival - Logo.jpgCiclope Festival has revealed its list of judges and special guests for its 7th edition, which will be held on 3rd and 4th November 2016, in Berlin. The most creative and talented professionals in the audiovisual industry will gather at the Kino International to recognize the most well-crafted works of the year, network with colleagues and clients, and open up to new ideas.
This year, the international jury includes about 70 creatives, producers and directors from the most recognized companies in the world. Divided into two groups (Executive Jury and Grand Jury), they will evaluate the entries and award the best commercials, music videos, fashion films and branded contents in 40 categories.
Screen Shot 2015-10-07 at 7.36.27 am-thumb-400x225-199294.jpgThe Clio Awards shortlist released yesterday saw 23 entries from Asia make the cut. The rest of Asia Pacific, Australia and New Zealand scored 20 shortlists.

Australia has the lion's share with 18 finalists led by Clemenger BBDO Melbourne with 10.

Clemenger BBDO Melbourne's 'The Boys' campaign for Bonds has been shortlisted nine times; twice in Branded Content, three times in Direct, twice in Film, once in Integrated Campaign and once in Out of Home. Clemenger BBDO Melbourne's 'Rate My Roof' campaign for Origin Energy has been shortlisted once in Digital/Mobile.
Vistara.jpgIndia's fast-growing full service carrier, Vistara, a Tata Sons and Singapore Airlines (SIA) joint venture, has appointed Mullen Lintas to manage its communication mandate, after conducting a multi-agency pitch.

Commenting on the appointment of Mullen Lintas as its creative agency, Kishore Mardikar, VP Marketing, Tata SIA Airlines said, "We've managed to make a significant impact with discerning airline passengers since we launched operations more than a year ago. The aim now is to push the envelope and establish benchmarks that would make us not only the best airline in India, but also amongst the best in the world, and to effectively communicate who we are and what we stand for to the world. With able support from our creative partner Mullen Lintas, we are confident of scaling and communicating the stated objective in a manner that will be visible to and appreciated by all."

Paritosh Srivastava, COO, Publicis Ambience.jpgSony Pictures Networks' digital entertainment platform SonyLIV, has assigned its creative mandate to Publicis Worldwide. The account was won following a multi-agency pitch. The brand will be handled by the agency's Mumbai office.

Sony LIV is the first premium video-on-demand service by Sony Pictures Networks' providing multi-screen engagement to users across platforms. Launched in January 2013, SonyLIV enables users to discover 21 years of rich archival and original content from the network channels of SPN. It also provides viewers with a wide array of movies apart from strong line-up of events across sports and music. Apart from being a pioneer in the OTT space, it has surpassed 24 million app downloads so far and is still counting.

Expressing his views on the account win, Paritosh Srivastava, COO, Publicis Ambience (pictured) said, "We are excited and proud to be associated with a brand like SonyLIV. In this digital era, with the growing audience, video-on-demand is the future of entertainment. SonyLIV has been one of the early entrants in the OTT space and we aim to cohesively work with the brand team to realize the grand ambitions."
Asian Paints.jpgOgilvy Mumbai has launched its latest campaign for Asian Paints. The campaign aims to build awareness for Asian Paints Colour Expert service and persuade consumers in the painting cycle to try the service by positioning it as a partner who not only tells them of the latest wall/colour trends but also enables them to implement them.

McDonalds_Loving the night 2.jpgHigh School Girl.jpgThe Clio Awards has released the shortlist for 13 of their professional awards categories. In total Asia has 23 entries that have made the cut in the Film, Print, Print Technique, Out of Home, Direct, Engagement/Experiential, Branded Entertainment, Branded Content, Digital/Mobile, Social Media, Digital/Mobile Technique, Innovation, and Integrated Campaign categories.

Thailand leads the way with 7 shortlists, followed by Singapore, The Philippines and Japan all with four shortlists. South Korea has 2 and China and Indonesia have one each.

TBWA Thailand is the best performing agency with 4 shortlists. Other agencies with multiple shortlists are Dentsu Singapore with 3 and TBWA Santiago Mangada Puno Philippines with 2. With single shortlists are: BBDO Bangkok, Monday Thailand, Ogilvy & Mather Bangkok, Saatchi & Saatchi Singapore, Publicis Jimenezbasic Philippines, Leo Burnett Manila, TBWA\Hakuhodo Japan, Drill Tokyo, Projector Tokyo, Watts of Tokyo, Euro RSCG Shanghai and Hakuhodo Indonesia.

LIA Logo.jpgThere are only two days left to enter LIA 2016 with the final entry deadline ending this Wednesday, August 24. There is still time for companies that have not registered to create a log-in, register and put entries into the 2016 system.

If you have already entered, there is still time to enter newly released work that fits within the eligibility dates. All physical material (if required) must be received in the New York office no later than Monday, 29th August.

Work submitted must be broadcast, published or released in a commercial environment with client approval.

All entry enquiries to Christina at LIA.

Green Kiwifruits3.jpgThe world's largest marketer of Kiwifruits, Zespri, has just launched a content offensive aimed at changing the perception of its flagship Green Kiwifruits.

"Green kiwifruits are often misunderstood, especially when compared to their SunGold Kiwifruit
counterpart. The challenge was educating consumers about the ripening process of Green Kiwifruits in a way that is fun and memorable." said Mavis Neo, Creative Director at The Secret Little Agency (TSLA), Singapore.

How much is your vote.jpgMany Filipinos sell their vote for as little as a (U.S.) Dollar. Vote buying and selling is so rampant in the Philippines because it is often seen as the practical choice for voters. Selling one's vote serves as consolation to those resigned to the fact that most politicians will plunder once elected. Something has to be done against this mindset.

Magkano ang Boto Mo is a website created to shed light on the true cost of the Filipino vote. It shows the average daily value of a vote, relative to a six-year term. It also shows the cost per individual of national problems that will remain unanswered if Filipinos do sell their votes. The site was launched by MullenLowe three days before the elections when vote buying starts and peaks - to hit hard when it counts. It was also designed to make facts easy to understand and share, ultimately aimed at making Filipinos realize the value of each vote.

Margo Foo and Golf.jpgResponding to an increase in demand for its services in South East Asia, production company Seven Sunday Films has opened new offices in Singapore and Bangkok.
A stronger presence in both cities will further cement Seven Sunday Film's offering as one of the region's premiere production companies, and will allow the company to further expand outside of Asia to compete for larger regional projects coming out of Singapore and Bangkok.
Seven Sunday Films founder and executive producer Rodney Vincent said, "Having offices in Singapore and Bangkok is essential to our expansion as a regional brand and gives us an opportunity to grow our talent pool and resources as we prepare to bring in more projects from Europe and America to this part of the world."
Left:Oliver Xu Right:Nuno.jpgPublicis Communications Greater China has appointed Oliver Xu as Chief Executive Officer of Publicis Worldwide, Publicis Vivid, MSLGROUP, and TEAM ONE in Beijing. In a separate announcement, Nuno Wu was named to the role of Executive Creative Director, becoming Xu's creative partner in Beijing.

In their new roles, Xu (pictured left) and Wu (right) will not only lead the growth of each agency and inspire them to create excellent work, but both will provide access to a wider range of capabilities - from digital to PR and commerce - to each agency's individual clients. Under the new arrangement, each agency brand will retain its own identity and culture, continuing to grow and expand while also benefitting from immediate access to new capabilities at scale, across a group of more than 200 professionals.
Dick van Motman, Nicky Lim, Nick Waters, Takaki Hibino.jpgDentsu Aegis Network Malaysia has opened its new headquarters in Damansara Heights, Kuala Lumpur, bringing together all 13 brands within the network under one roof, and becoming the first and only global advertising group in the country to do so. The co-location seeks to enhance seamless collaboration and maximise business opportunities across the group in its collective commitment to deliver innovative solutions to clients.

The new office launch was officiated by Nick Waters (pictured second from right), CEO, Dentsu Aegis Network Asia Pacific; Takaki Hibino (far right), CEO, Dentsu Branded Agencies and Dentsu Media Asia Pacific; Dick van Motman (far left), Chairman & CEO, Dentsu Aegis Network Southeast Asia; and Nicky Lim (second left), CEO, Dentsu Aegis Network Malaysia.

10,000 bicycles. Why creatives need cults

20140208-181324 (1).jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

"You can look at anything as a cult. Churches are cults in their own way." - Philip Seymour Hoffman

Whenever I go to America I always feel like I am in a giant sitcom or film. Everything is familiar. A type of television déjà vu.

San Francisco was no different with our Russian taxi driver wanting to show us where the title sequence of Full House was shot. And neither was the Mountain view Google Campus. They shot The Internship there. A weird feeling of understanding and belonging to a place you have never actually physically seen.

To say the campus is impressive would be a large understatement. It has a cafeteria with unbelievable food. Employee's have access to dry-cleaning, a world class gym, incredible daycare, a hair salon and over 10 000 multi-coloured Google bicycles to ride from one part of the campus to the other. And I am probably naming only half the amenities. The upside is Google takes care of everything. The downside I guess is that there is not really a reason not to be at work. I guess one man's safe space is another man's cult.
Ad Summit.jpgAd Summit Pilipinas is the biggest advertising event in the Philippines. It is the Cannes Lions of the Philippines and it takes most creatives out of town. Naturally, unmanned conference calls don't go well with clients that demand the perennial presence of their favorite creatives. Three days of no contact simply won't do. So Ad Summit Pilipinas and MullenLowe Philippines created the DIY Concall Pack - a website that lets attendees record and save their concall responses into a nifty shareable pack. Three undisturbed days of party and learning at the Ad Summit, courtesy of a simple website.

Ghost.jpgJuly of the lunar calendar is known as Ghost Month in Taiwan when, according to ancestors, many ghosts and spirits return to the world of the living. Therefore, as a tradition, many companies and families prepare food to feed them and pray for safety on July 15th of the lunar calendar.

Rules Creative Taipei found that there are more important things of concern during the Chinese Ghost Festival. They did not want to just follow the tradition and prepare food for ghosts like others always do, they wanted to point out an issue and give the world a more positive meaning.

Patankar, Vaidya, Jindam, Sayed.jpgScarecrow has brought on-board four talented art specialists in its Mumbai branch. Prasad Jindam (Creative Director), Yatin Vaidya (Associate Creative Director, Art), Prashant Patankar (Creative Supervisor, Art) and Azaan Sayed (Creative Supervisor, Art) have all joined the creative department
Creative director Prasad Jindam (pictured right) is an ex-Scarecrowite who returns to the Scarecrow nest after a successful stint to pursue his love for photography. His passion to capture people and emotions enabled him to meet people from various walks of life, share their stories and helped him grow as an individual.
Apollo Munich Insurance.jpgSwatting mosquitoes is a chore for anyone, especially during the monsoon season, but Apollo Munich Health Insurance makes it fun with an interactive online game - 'Kill the Killer', combined with a public interest message.

'Kill the Killer' game is an innovative customer engagement tool that aims to educate people. Not all mosquitos can be killed, one needs to stay completely covered rather than just merely using devices to banish them. 'Kill the Killer' game can be played on Apollo Munich's homepage anytime, anywhere and as many times as you would like to. All you need to do is swat as many mosquitoes as you can in 20 seconds and check your score thereafter. You can share your score on Facebook and Twitter, and can even invite your friends to play it.
Leo Burnett China GCDs.jpgLeo Burnett China has boosted the creative firepower of its Shanghai office with four new Group Creative Directors: Jazzy Chan (pictured far left), Eric Sun (left), Kevin Wu (right), and Kevin Zhu (far right).
Danny Mok, CEO of Leo Burnett said, "At Leo Burnett, our investment in our creative power is always an un-compromising commitment. Thanks to our recent business expansion, we're happy to welcome four creative veterans on board. They will work closely with Victor Manggunio our Chief Creative Officer for Leo Burnett China, and our two Heads of Creative Rocky Hao and Takho Lau."
7 Eleven.jpgPeople were spoiling for a fight online because of the Philippines' most controversial election. Gulp's 7-Election wanted to own this. So, MullenLowe Philippines used an overlooked Facebook tool - the Event page. MullenLowe Phiippines created an event that humorously mimics a violent smackdown. People confirmed their attendance and invited other people. They even campaigned for their preferred candidates! They also held live chats to make people realize the value of voting.





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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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