Mark Tuttsell_Donald Gunn.jpgYesterday Campaign Brief Asia posted the list of the top winners from the Film Category at AdFest from the first festival in 1998 through to last year. There's some great work in the winners list and nearly all of then stand the test of time and could easily be winners again today. With such a prestigious list we have asked some of the big creative names in global advertising to 'judge' the 17 past Film Grand Prix winners and choose their best. To kick it off we asked Mark Tutssel (Global Chief Creative Officer, Leo Burnett Worldwide and Creative Chairman, Publicis Communications​) and Donald Gunn (Founder of The Gunn Report) to nominate their favourites over the past 19 years.

More reviews will be rolled out over the next few days.

Mark Tutssel,
Global Chief Creative Officer, Leo Burnett Worldwide
Creative Chairman, Publicis Communications​
AdFest is one of the industry's most respected industry events. It celebrates the uniqueness of local culture and showcases the richness of the region's cultural diversity. It also is a champion of creative excellence. Over the course of the last 19 years it has recognized some of the world's finest commercials.
CB FEB 2017-COVER.jpgDriving a catalyst for conversation by creating the only person designed to survive a car crash,     convincing a bank there's more to life than money, hanging a pair of talking balls on a billboard high above the city street and making the internet very angry indeed, one agency certainly made the work count in 2016 and has come out on top. For a record ninth time Clemenger BBDO Melbourne is Campaign Brief's Australian Agency of the Year.

Clemenger BBDO Melbourne creative chiefs James McGrath and Ant Keogh believe people have better things to do with their time than worry about advertising. They are late for work, they have to dig a hole in their backyard, they have to take their daughter to a Nordic-themed birthday party... so who has the time for anything really?

Therefore, when it comes time to talk to them, Clemenger BBDO Melbourne aims to make it count.

Colenso all agency-WEB.jpgWith a body of work unmatched by any in the country - or for that  matter any in the world - it's no wonder one NZ  shop was ranked #2 most creative agency in the world by The Gunn Report. For a record 8th time Colenso BBDO is Campaign Brief's New Zealand Agency of the Year.

A mantra of 'creating with purpose' is what has earned Colenso BBDO more recognition in 2016 than ever before, being named New Zealand Axis Creative Awards Agency of the Year and NZ Effies Agency of the Year.

Regional recognition also came in the form of Creative Agency of the Year titles from Spikes Asia Festival of Creativity and Ad Stars Festival of Creativity. Colenso BBDO also took home Campaign Asia's New Zealand Creative Agency of the Year, APAC Effies Runner Up Agency of the Year and Campaign Asia's NZ Digital Agency of the Year. Named #6 Agency in the World by The Big Won Report, Agency of the Year from The John Caples Awards, Best And Bravest Agency in the world by Contagious Magazine and ranked #2 creative agency in the world by The Gunn Report, no other New Zealand agency performed as consistently well in terms of both creativity and effectiveness on a local, regional and global basis in 2016. 
Stephen Li.jpgFor the 11th consecutive time, Omnicom Media Group (OMG) agency OMD Worldwide has been named the world's most creative media agency network by the Gunn Report for Media, maintaining its leadership position in the industry. OMD is still the only agency in the world to have ever held this accolade since the report was launched.

The Gunn Report for Media is the industry standard for evaluating media creativity, ranking agencies according to their performance in the top industry awards shows around the world. Most importantly, it recognizes the vital role media agencies play in today's highly competitive and fragmented communications landscape. The rankings reflect a point system based on awards won in more than 50 annual award competitions worldwide.

OMD's 11th consecutive top ranking (632 points) reflects the quality and consistency of work across the network combined with an exceptional Cannes Lions performance. In APAC, OMD has won over 245 awards including the Grand Prix at Effective Mobile Marketing Awards, Gold at Festival of Media Asia and a prestigious Wood Pencil at the D&AD Awards in 2016.
TE Connectivity.jpgAs the world leader in connectivity and sensor technology, TE needed to increase visibility amongst their target audience (engineers) and consumers in China.

KBS China took TE to the loudest, most raucous, innovation carnival in the world's fastest growing market CES Asia-Shanghai. TE's products are integral in developing other brand's leading-edge products. They leveraged this truth to create "The Innovation behind Innovation". Leveraging TE's sponsorship Formula-E racing the next generation of autosports. With sound design and 3D projection mapping of a Formula-E car to simulate the experience of the real race to draw in visitors. Polarized screens then revealed the true innovation story unseen with the naked eye and selected a booth next to the worlds most iconic brands - BMW, Mercedez-Benz and Pioneer. 

Blue Star1.jpgBlue Star, known for its unmatched innovation, has yet again taken the 'Precision cooling' of their inverter AC to a whole new level where it allows setting the temperature in decimals. The new commercial, conceptualized by FCB Interface ratifies Blue Star's USP in the latest brand campaign.

Anish Daryani - CEO, Phibious Indonesia_2.jpgThe Body Shop Indonesia has awarded their integrated digital and content business to Phibious Indonesia, following a multi-agency pitch. The scope of work includes Social Media Management, Content Development, Digital Media and Influencer management.

Commenting on the development, Aryo Widiwardhono, CEO, The Body Shop Indonesia, said, "The Body Shop has been an iconic brand in Indonesia, leading the beauty care market for 24 years. However, we believe it's time for us to extend our appeal with the Indonesian millennial, and renew our vows with our loyal users, who have changed their media consumption habits over time. Which is why we have adopted a 'digital-only' marketing strategy - the first of it's kind in Indonesia. After a rigorous pitch process, we found the right amount of passion, understanding for the brand, hunger and ideas in Phibious. We are glad to have them as partners, and looking forward to working with them in winning our consumers' hearts."
Andrew Ho, Mark Lim, Gloria Tan and Jaslyn Lam.jpgFollowing the agency's win of OCBC Bank in September 2016, GOVT Singapore has announced four senior hires to lead one of Singapore's largest accounts.

Leading the OCBC account as Group Account Director is Gloria Tan, who brings with her over 15 years of experience in agencies such as Saatchi & Saatchi, TBWA, BBDO and Leo Burnett, handling the likes of SK-II, Great Eastern Insurance, Singapore Airlines and Standard Chartered Bank. Most recently, Gloria held the position of Business Director at independent Australian specialist agency Ward6. In GOVT Singapore, Tan reports to the agency's Business Director, Jude Foo., one of India's leading eyewear company, has launched its brand new advertising campaign, 'Specsy is the new Sexy', that aims to make eyeglasses a must have accessory for the upwardly mobile Indian.

In the new ad campaign conceptualized by Taproot Denstu, builds on the positives of wearing eyeglasses, positioning them as a cool accessory that helps wearers make the right impression no matter what the situation and demonstrates just how easy it is to buy a pair on

REBELO-NEW.jpgFollowing on from a series of country-level appointments around its network, Publicis Communications Global CEO, Arthur Sadoun has announced key leadership appointments in the Australia and NZ market.

Michael Rebelo (above), a former managing director of Saatchi & Saatchi Singapore, has been appointed as CEO for Publicis Communications ANZ, in addition to his current responsibility as CEO for Saatchi & Saatchi Australia and New Zealand. He will report to Global Chief Operating Officer, Loris Nold, and will focus on driving transformation and ensuring that global and local clients are given full access to the Groupe's expertise, talents and resources across Publicis Communications.
Soken DVD_Kill Bill.jpgCounterpain.jpgTo celebrate the upcoming 20th Anniversary of AdFest, Asia's most important creative awards festival, Campaign Brief Asia takes a look at all the best of year winners from the Film Lotus category each year of the festival so far.

In total there has been 17 Grande Lotus awards handed out in Film over the past 19 years of AdFest. Traditionally, these have been the most important award of each year and is awarded by the Film jury each year.

Twice, in 2008 and 2015, no overall best of film gong was awarded.

From the total of 17 AdFest best of show awards 10 of these awards have been won by Japanese agencies with Japan's powerhouse agency Dentsu winning the Grande Lotus five times, including four years consecutively from 1999 to 2002.

Clio 2017 entries now open; deadline Fri, Apr 28

Statue_1st_v3 (1).jpgClio has launched its call for entries for its 2017 Award Show which celebrates the best in advertising.

The deadline for entries is Friday, April 28 and the award show will be held on Wednesday, September 27 in New York City.

Sour sml.jpgDamisa Ongsiriwattana (Lek), the former Creative Director at Ogilvy & Mather Bangkok and Saharath Sawasathikom (Chy) of CJ Worx, have teamed up to launch new agency SOUR Bangkok.

The first of its kind, SOUR is an advertising agency specializing in campaigns and content for women.

Under the leadership of Ongsiriwattana and Sawasathikom, the agency's unique positioning is inspired by their foresight in an emerging and ever-growing economic trend, an economy driven by women.

Global statistics reveal that up to 80% of buying power belongs to women. They are the purchase decision makers of products such as cosmetics, drinking water, cars, houses, and even men's razors. Furthermore, a growing number of women are representing companies' upper management. Women's policy making and buying power is therefore expected to grow exponentially in the future. Yet, most consumers feel that advertising targeting this demographic is underwhelming.

WRS.jpgWildlife Reserves Singapore (WRS), dedicated to the management of world-leading zoological institutions, Jurong Bird Park, Night Safari, River Safari and Singapore Zoo, will undertake a comprehensive transformation of its digital experience by teaming up with digital transformation agency, Mirum Singapore, and global technology leader, Adobe.

With the implementation of Adobe Marketing Cloud, WRS will embark on the first phase of a strategic initiative to transform guest interactions with the brand before, during and after park visits.
Desk.jpgAmnesty International Hong Kong has launched a bookstore on Lok Hing Lane, 36 Pottinger Street, Central Hong Kong. The 'Bookstore' is selling over 1000 redacted books - books that appear to have been censored or blacked out, to highlight the rapidly eroding Freedom of Expression laws protected by Article 27 in Hong Kong. The Bookstore opened for two days on February 16th and 17th, and the public were free to browse and donate HK$27 to keep one of the bespoke books complete with a limited edition bookmark.

The 'Bookstore' is the crux of Amnesty International's "Every freedom needs a fighter" campaign to underscore the fact that if Article 27 continues to be ignored by the authorities, censored books could become the norm.
581d5c65-68e3-40e9-a897-b64796e4cf56 (1).jpgThe D&AD Professional Awards deadline has been extended to Wednesday, 1 March 2017.

This gives entrants two more weeks to enter because, when it comes to awards, nothing matters more.

If you have any questions about the entry process or need help deciding which categories are best for your work, call the Awards Team on +44 (0)207 840 1178 or email

McWhopper Packaging Proposal BirdsEyeView 2-SMALL-thumb-400x263-207423.jpgThe Call for Entries to The Work 2017 is out and it's FREE to enter.
The deadline is Tuesday 28th February, 2017

Now in its 15th year, The Work features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region. 

Acceptances count in the upcoming 2017 Campaign Brief Asia Creative Rankings.

There are three things that differentiate The Work 2017 from traditional award shows:

Firstly, entries are FREE.

Secondly, we are selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show.

Thirdly, there are no wasted entry fees - only your accepted work incurs an acceptance fee.

All entries are uploaded online: Judging will take place mid March and notifications of acceptances will be sent out early April 2017. Accepted work will be featured on The Work 2017 website.
Janet Dai.jpgJ. Walter Thompson China has appointed Janet Dai, a seasoned digital leader of China's marketing communications industry, as Managing Director of the network's Beijing agency.

"Janet is truly rare talent in the China market.  She is a digital expert at the core of her DNA, with a proven track record in building digital capabilities and growing business in China's rapidly-changing market," said J. Walter Thompson China CEO Carter Chow.

Dai (pictured) joins JWT from Edelman Digital, where she has served as Managing Director for China since 2013.  Before joining Edelman Digital, she was General Manager at Soho Square, an independent digital pure play agency under the WPP Group established to deliver end-to-end digital marketing solutions for Procter & Gamble.
Glenn Cole.jpgAustralia's pre-eminent creative industries body, the Australasian Writers and Art Directors Association (AWARD), is delighted to announce Glenn Cole, Co-founder and Chief Creative Officer of 72andSunny, has been appointed chairman of judges for the 38th AWARD Awards.

Cole's long list of accomplishments includes being named several times in the Advertising Age Creativity 50, being awarded Cannes Best in Show, winning Agency of the Year from Advertising Age, Adweek, The Drum and ThinkLA, as well as entering the Clios Hall of Fame, the One Club Board of Directors and the University of Oregon SOJC Hall of Achievement.
Tanishq.jpgUniversally, a father's relationship with his daughter has always been precious. This is especially true in a country like India where a father's love is more intense because of the culture being followed where he eventually has to "give her away" in marriage. A wedding thus becomes not only the most important occasion for the bride, but it also becomes the most important duty for the bride's father. This becomes his best chance to express his love for his daughter.

Screen Shot 2017-02-17 at 6.22.36 am.jpgWith only one week remaining for photographers and filmmakers to enter this year's D&AD Next Awards, F/Nazca Saatchi & Saatchi have released a new series of stop motion animations as the centre-piece of this year's "Every Pixel Counts" campaign. 

The campaign spotlights the work of previous Next Award winners and the attention to detail of their creative process. These animations will be shared across all social channels over the coming weeks before entries close on 22 February.


View the behind the scenes film
Benetton.jpg#UnitedByHalf is a comprehensive campaign by Creativeland Asia to start a movement of men acknowledging and celebrating women as equal partners. The objective of this campaign is to highlight the need for genuine equality for women with their partners that do not restrict them through taboos defined by society. #UnitedByHalf aims to reach out to women and men from modern families to stand up against stereotypes and take a pledge to claim and give their beloved their deserving share in a relationship.

Jossbox.jpgJossbox recently conducted a Zumba event which broke the Guinness World Record for the most number of people wearing capes during Boomerang, a Zumba concert specially conceptualized for the launch of Tetley Super Green Tea by Tata Global Beverages. The launch campaign was designed around Tetley Super Green Tea's brand messaging targeting Everyday Superhumans - keeping this in mind, the launch played on the Super Green Tea campaign that sees brand ambassador, cricketer Saurav Ganguly wearing a cape in a bid to bring out his everyday superhuman.
tn-1 (1).jpgWarc, the global marketing intelligence service, has today released its IPA Effectiveness Awards Report, an in-depth study of effective marketing trends based on the winners of the IPA's biennial competition celebrating advertising that has demonstrated a clear return on investment.

Says Catherine Driscoll (left), content development manager at Warc: "We've made a comprehensive data analysis of the entries to the 2016 IPA Effectiveness Awards, which are renowned for their rigorous judging process.

"As media usage changes, metrics adapt and creative approaches differ, our Report provides detailed and valuable insights, trends and lessons to the industry of advertising that works."
June Laffey, McCann Health.jpgLions Health, Cannes Lions' dedicated stream focused on life-changing creativity, has today announced June Laffey (left), Executive Creative Director, McCann Health, Australia and South East Asia, as the 2017 Pharma Lions Jury President.

Serviceplan Health & Life, Germany's Mike Rogers has been named the Health & Wellness Lions Jury President.

Says Louise Benson, Executive Festival Director of Lions Health: "The rigid boundaries in the healthcare communications industry act as a catalyst for creative solutions that genuinely make a difference and Lions Health is a platform for these ideas to be celebrated, discussed and built upon. June and Mike bring vast expertise and experience and we're delighted to have them as Jury Presidents, championing the very best of creativity in this highly regulated field and pushing for greater innovation and fresher ideas going forward."
Tui.jpgDuring the dry season in Thailand, many farmers leave their hometown to find a job in Bangkok in order to provide financial support to their family. While they manage to raise money, happiness is in decline as families are separated.

Tiger Beer.jpgWhen it comes to food, love knows no boundaries.
Which is why this Valentine's Day, Tiger Beer and BBDO created this video as a cheeky expression of the love affair between the two icons, and more importantly, a celebration of the brand's love for street food.
Sam Kennedy.jpgBBDO Asia has announced that Samantha Kennedy has joined BBDO Singapore as Regional Business Director.

She joins BBDO after 4 years as Chief Operating Officer for leading global content agency, Evidently. At Evidently, Kennedy (pictured left) was responsible for overall operations of the Network's global offices in Asia, UK, South Africa and Canada and moved to Singapore to help grow their Asia presence in 2015.
Sumo.jpgBajaj Auto Ltd. (International Business) has launched a new campaign for their flagship brand Pulsar NS reinforcing the message of the most powerful motorcycle in its category in the global markets. The film will run around 30 international markets of Bajaj. To name a few of the major markets - Latam region (Argentina, Peru, Columbia) and Sub-continents (Sri Lanka, Bangladesh, Philippines and Cambodia).

12_6.jpgThe ANDY Awards have just put out the third and final film in its call for entries campaign via Deutsch, New York.

This film features Tham Khai Meng, co-chairman and worldwide chief creative officer at Ogilvy & Mather.

The deadline for entries is this Friday, February 17, enter here.

WOLF-SLATER.jpgHP Inc. has today introduced the first of a series of global initiatives to elevate awareness of the security risks facing businesses and consumers. It kicks off with award-winning actor Christian Slater and the premiere of the newly launched HP Studios' web series, The Wolf, via creative agency Giant Spoon, highlighting how corporate networks can be hacked and what companies must do to protect themselves.

In the series, Slater systematically hacks a company - from the mailroom to the boardroom - through overlooked vulnerabilities and poorly secured printers and PCs. This first installment reinforces that security is no longer just the responsibility of the network or is something at the perimeter, but a concern for everyone.

MichelleGuestJudge.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Michelle Spivak, creative director, TBWA\Chiat\Day, New York.

This batch of TV/Web Film is tricky. I was excited to see what Snickers would do for Super Bowl this year, but when it came to the LIVE part - I wasn't sure why it had to be live in the end - other than the mention of the 3rd quarter - there didn't seem to be anything to make it seem like it couldn't have been filmed in advance. That said, I bought the hook, and from this bunch it's my pick - for trying to do something different during the game. READ MORE...
Tanishq1.jpgJewelry retail brand Tanishq in India  is famous for its blend of traditional values coupled with a modern outlook in its product designs. While showcasing its unique offerings, the brand's various campaigns have always provided a fresh perspective to ornament purchase.

VIEW THE SPOT (in Hindi)
Philips Hue.jpgSince its launch in 2012, Philips Hue has signalled a new era in home lighting. Clever, intuitive and wirelessly connected - Hue has the ability to transform homes to complement different lifestyles.

To truly showcase its multi-faceted array of colours to suit any mood, a brave agency from Singapore and a director unafraid to try something different - embarked on an ambitious live experiential project.


Closeup 01.jpgCoinciding with Valentine's Day, R/GA Singapore has unveiled new work for Closeup chronicling inventive ways people break barriers to intimacy around the world.
Make Your Move continues Closeup's celebration of mutual attraction, but has evolved to acknowledge and explore cultural differences that can curtail it. By highlighting some surprising secret expressions of affection from a diverse group of real-life couples, the work addresses how closeness can overcome confines.

Dick the Dog.jpgThe MTV Staying Alive Foundation has released their 2017 safe sex campaign on Valentines Day with an animated film from Mrzyk & Moriceau with music from Woody Guthrie.

The new work from Ogilvy & Mather Hong Kong features Dick the Dog and his owner, who struggles to contain his pet's love of holes.

Humpty Dumpty.jpgCommunication in the commuter bike segment has traditionally revolved around 'mileage'. As customers in this category ride far & beyond, and 'mileage' is clearly a category hygiene, no brand seemed to be addressing a pain point of the daily commuter - comfort, or the lack of it. Clearly, comfort was a 'latent' need that was waiting to be unlocked.

VIEW THE SPOT (in Hindi)

LIA announces addition of Health & Pharma

JeremyPerrott.jpgAs reported last week, London International Awards (LIA) has announced the addition of Health & Pharma as a new competition in the 2017 awards and Jeremy Perrott, global chief creative officer at McCann Health has been named 2017 jury president.

According to Barbara Levy, President of London International Awards the introduction of the new medium is a reaction from LIA to a large number of requests from creatives for the inclusion of a Health & Pharmaceuticals award, and cements LIA's position as one of the most progressive awards festivals in the world.

Says Levy: "The inclusion of Health & Pharmaceuticals is a decision that stems from listening to those from across the creative industry who are so passionate about the work they create in this space. They're the ones who made us realize that we needed to take action. We continually work with, and listen to the opinions of, those in our industry to enhance LIA, with a desire to celebrate the very best creative work at the heart of every decision we make."
Merlee Jayme BIO.jpgCheuk2016sml.jpgKentaro Kimura PHOTO.jpgThe Asia Pacific Tambuli Awards has named three jury presidents for 2017: Merlee Jayme (pictured top), Chairmom, DentsuJaymeSyfu, for Humanity and Culture categories, Kentaro Kimura (bottom), Co-CEO & Executive Creative Director, Hakuhodo Kettle, for Creative categories, and Cheuk Chiang (centre), APAC CEO, Omnicom Media Group, for Media categories.

"We live in a world where the strongest, most salient and most compelling brands are those with a strong sense of purpose. We also live in a world where today's consumers are seeking fulfilment of higher order needs like self actualisation. This is why the Asia Pacific Tambuli awards is so relevant because it recognises and rewards creative with a conscience. Great work that truly makes a difference to society. Great work that epitomises the heart and soul of what we do. Great work for good," says Cheuk Chiang, APAC CEO, Omnicom Media Group.

Kentaro Kimura believes that "passion is the source of creativity and award shows always give us new passion. Passion for finding more powerful ideas, for realizing more elegant solutions, and for building a better life and society. He adds, "the larger number and the more variety of emotions we experience, the richer our lives will be. What we should create from now on is a HEARTWARE which is a combination of software with hardware that gives people a new emotion." 

The pioneer in award shows globally to celebrate effective advertising for good,  the APAC Tambuli Awards honors brands that do good and do well - showing the seamless integration of creativity + human good + results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase.

The APAC Tambuli Awards is not an award on charity, advocacy, pro bono, or CSR advertising, even if those campaigns are welcome and encouraged to enter. The award, however, focuses on mainstream brand campaigns that celebrate humanity, inspire purpose, and deliver results.

Commenting on her appointment as jury president, Merlee Jayme says "We live in a crazy world today. There's a lot of hate around us. As responsible influencers in our industry, it is our duty to help inspire love for humanity with our ideas. That's why I'm happy that Tambuli Awards push this with their purpose of celebrating goodness in our brands. Our everyday communications should create powerful, meaningful stories that inspire diversity, equality and peace. After all, we're not here just to solve brand problems. We're here to change the world."

Deadline for submission of entries is on March 30, 2017. The complete list of categories and entry form are available here. For inquiries, email

GoaFest Macximus Poster.jpgThe campaign marking the onset of the 12th edition of Goafest, has been unveiled, under the theme - "Gods of Advertising". The campaign has been conceptualized and designed by FCB Ulka in line with grandeur of the festival, where the Gods come together, celebrating the Gods within us.
Under the campaign, the Gods of Advertising have been depicted like the Greek Gods, to give the entire campaign a unique identity. The campaign is built on clever canvas paintings of Greek Gods with a subtle integration of the elements of their times. The art purely showcases ancient Church art style that can also be seen in the design and the font. Everything together shows the grandeur and antiquity of the festival, lending strength to the theme.

Commenting on the occasion, Ashish Bhasin, Chairman Goafest 2017 and Vice President AAAI said, "Goafest 2017 is going to be at a level it has never been before and the campaign announcing that, Gods of Advertising, designed by FCB Ulka, has captured the feel very well. Goafest is about the Industry coming together and celebrating Creativity, sharing bonhomie within the industry participants and learning from experts, not just from our industry but from other fields as well, at a global scale. This year we have introduced several new initiatives, which will add to a lot of excitement and I thank and congratulate FCB Ulka for kicking off South Asia's largest festival of advertising with a beautifully crafted campaign".
twitter - sxsw - comeonin.jpgSix campaigns, all from Australia, have made the cut at the finalist stage of this year's coveted SXSW Innovation Awards held in Austin, Texas.

Across 13 categories, in fields ranging from biotech and digital security to smart cities and beyond, the advisory board of the SXSW Interactive Innovation click-thumb-400x269-228486.jpgAwards selected only the top 5 entries. This handful of projects represents the connected world's best and most forward-thinking ideas.
DDB Sydney's #comeonin campaign for the Sydney Opera House and Leo Burnett Melbourne's 'Reword' campaign for Headspace have both been named a finalist in the 'Innovation In Connecting People category' awarded for the best new way to connect and communicate with others.
Yuya Furukawa.jpgThe Cresta Awards, which honor an absolute standard of creative excellence in international advertising and marketing communications since 1993, has issued the call for entries in its 25th worldwide competition.
Creative Standards International, the Cresta Awards has selected Yuya Furukawa (pictured), Chief Creative Officer, Dentsu, Tokyo as 2017 Jury President. Furukawa started as a TV writer at Dentsu when advertising life was much simpler. Under his leadership today, Dentsu's creative teams work on projects ranging from product development, branded content creation, pure content creation, including TV programs and movies, content export, space planning and design, digital platform development, business strategy and consulting, and PR to traditional advertising.  He himself is also involved in government projects such as the Olympic Games and the National Stadium. He is also Director of Dentsu Lab Tokyo, an initiative to bring new forms of creation through technology by combining research, ideation, and development. International accolades for Furukawa include gold, silver, bronze awards at Cannes, D&AD, One Show and Spikes, among others, as well as Grand Prix at Adfest. In 2005, he won the Creative Person of the Year award of the Japan Advertising Agencies Association. Campaign Brief Asia listed him as their #1 Award Winning Creative Leader in 2015 and 2016. He is also a familiar face as a judge at international awards, including Cannes, D&AD, Clio, Spikes and Adfest, and as speaker at various conferences. Besides his work as Chief Creative Officer, he is also known for writing scenarios for TV and radio programs, lyrics for pop songs, and columns for a major national newspaper and an industry magazine. He is also the author of the book 'All Work is the Work of Creative Direction'.
(LtoR) Praful Patel, Kheleo and Vijay Goel.jpgWith 238 days to go until the start of the FIFA U-17 World Cup India 2017, the official mascot of the tournament has been revealed at New Delhi's Jawahar Lal Nehru Stadium. The mascot launch event was conceptualized and executed by DDB MudraMax - Experiential.
The FIFA U-17 World Cup India 2017 is the first global football event that will take place in India. Following a multi- agency pitch win, DDB MudraMax was entrusted the task of conceptualizing and executing the launch event which resonated with this idea. The objective was to create a remarkable recall value for the FIFA U-17 and set the ball rolling for the sporting revolution this event will trigger.
Oliver Spalding.jpgDigitasLBi has promoted Oliver Spalding to the new role of Head of CRM for APAC. The promotion follows the growing demand for personalized data-services in the region.

Spalding (pictured), who was previously Head of Strategy for SEA, joined the agency in 2012 to run the Customer Strategy function in the UK office, before moving out to Singapore where he helped to secure several key accounts such as Disney, Unilever and Cathay Pacific.

In his new role, Spalding will be responsible for building DigitasLBi's CRM capability in the region, spanning strategy, programme design, marketing operations and technology solutions. CRM is an integral part of DigitasLBI's goal to deliver end-to-end brand personalization from media through commerce, loyalty and advocacy.
20131103-131120.jpgAn older piece taken from the archives of damonsbrain - a blog written by Damon Stapleton, chief creative officer of DDB New Zealand

Growing up I was always fascinated by stand up comedy.

I would watch early Saturday Night Live tapes of Belushi at his best and his worst. Bill Hicks destroying audiences and them laughing and thanking him for it. Richard Pryor being a free basing genius. I think it was the mixture of sheer terror of actually getting up there and the power you could have when the room was in the palm of your hand that amazed me.

I used to go to a lot of open mike nights. One of the places I used to go was Cool Runnings in Johannesburg. It was a dank little basement in Melville. It was underneath a Jamaican eatery that sold everything on the menu and quite a few things off it.
OneClub Portfolio Night 14_1.jpgThe One Club for Creativity, the world's foremost non-profit organization recognizing creative excellence in advertising and design, has today announced May 24, 2017 as the date for its global Portfolio Night 14.

Long recognized as the world's largest advertising portfolio review program, Portfolio Night is a fast-paced evening of Portfolio-Night-14-logo.jpgadvice, networking and recruitment that takes place in dozens of cities all across the globe on the same date to help the next generation of creative talent entering the industry. The program enables the best of the present -- hundreds of renowned international creative directors -- to meet and mentor the leaders of the future -- thousands of aspiring young advertising creatives -- in industry hubs around the world.
Pann Lim.jpgPann Lim went to two primary schools, one secondary school, two pre-universities, two Junior Colleges and two Polytechnics - all because he was a hopeless student who failed his 'A levels' by not turning up for exams.

Eventually he took a course in Visual Communications, and today he's one of Singapore's most celebrated designers.

Lim (pictured) will soon join AdFest 2017's panel of Jury Presidents, overseeing the Design Lotus and Print Craft Lotus categories and Campaign Brief Asia spoke to him about parts of his upbringing and career so far.

You struggled in school, but eventually found your passion for design. When did you first realise you wanted to be a designer?
In the past, getting a degree in Singapore is the way to secure a better future. I was following my brother's footsteps and tried to study my way into university.
Wooh Hoh 1.jpgIt's been six years since Wooh Hoh moved to Bangkok as Chief Creative Officer of Hakuhodo Asia Pacific, where he's on a mission to raise the standards of the network's regional offices to be on par with Hakuhodo Tokyo.

In six weeks, Hoh (pictured) will join AdFest as Jury President, Direct Lotus & Promo Lotus. We sent a few questions in his direction to find out more about the challenges he faces leading Hakuhodo's Asian agencies outside Japan and China.

What is the biggest challenge you face in this role? And which Hakuhodo offices are performing best?
The biggest challenge personally is the constant need to adapt to different markets.

As for the best performing Hakuhodo offices, I would say, hands down, Hakuhodo Inc. Japan and Hakuhodo Indonesia. But the rest of the offices are performing relatively well too, considering the slow economic growth in ASEAN countries these past years.
Virat Kohli.jpgVirat Kohli2.jpgMuveAcoustics, part of the Zeeva group, has released a multimedia campaign created by TBWA\India in association with Virat Kohli to launch a range of personal audio equipment. With over 25 years of experience in audio products in the international markets, MuveAcoustics have now entered the Indian market with the aim of establishing their brand's high performance audio equipment range.

The campaign created by TBWA\India is inspired by top Indian cricketer Virat Kohli's life and a significant night from his life, in particular. Kohli is not only a mega athlete but also a huge icon for youths worldwide. The film is a celebration of what's inside him. It explores the thought that what's inside us orchestrates what we do on the outside. It is true of us and also MuveAcoustics high performance audio gear. The campaign took six months from ideation to execution. It was developed after in-depth understanding of Kohli's life thus far and includes direct inputs from Kohli himself. The intent was to tell an authentic story about Kohli and not get lost in the sea of celebrity advertising.

Goafest 2017.jpgOnly Da Vinci, with his God-gifted propensity could create a masterpiece like Mona Lisa in just five days, but unfortunately you can't. That's why the deadlines have been extended, as recommended by the Gods of advertising, so you can put this time to good use and polish up your ideas.

Extended deadline for Creative Abby is 15th February and the deadline for Media Abby remains 20th February. 




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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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