Corinna Color (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Corinna Falusi, chief creative officer, Ogilvy & Mather Advertising, New York.

BEST TV
Favorite: Horse story: Horse Story is a beautiful piece of film. I'm not a huge fan of horses but clearly this DP knows what he or she is doing. READ MORE...
KV Pops.jpgKV Sridhar 'Pops' (Chief Creative Officer, Sapient Nitro, India), Mahesh Murthy, (Founder, Pinstorm & Founding Partner, Seedfund), Ayaz Memon (Noted columnist & Sports Commentator, Bharat Ranga (Former Chief Content & Creative Officer, Zee Group & Founder RanCorp), Roshan Abbas (MD, Encompass), Rahul Puri (MD, Mukta Arts Limited), Rajesh Kejriwal (Founder and CEO, Kyoorius) and many others have lent support to a new campaign by appealing to Indians that paying tax is a right not a duty.
 
A series of videos capturing their appeal will be primarily circulated through digital media and subsequently through offline media like multiplexes and select TV channels.

VIEW KV SRIDHAR 'POPS' SPOT
VIEW MAHESH MURTHY SPOT
VIEW AYAZ MEMON SPOT
VIEW BHARAT RANGA SPOT
VIEW RAHUL PURI SPOT
VIEW RAJESH KEJRIWAL SPOT
OPoon,-Wilson-&-Timothy.jpgDDB Group Hong Kong has appointed Creative Directors Wilson Ang (pictured centre) and Timothy Li (right), Group Creative Director Poon Yiu Tong (O'Poon - left), Group Account Directors Debby Lai and Justin Foo, and Senior Planner Adrian T'so. The new hires mark the agency's commitment to continue offering new and existing clients holistic, integrated solutions, and growing their teams accordingly.

"Our focus is on hiring talent with both the mindset and skillset to create and deliver integrated solutions," said Irene Tsui, General Manager at DDB Group Hong Kong. "We have recently been named Integrated Agency of the Year at the 2015 Marketing Magazine Awards, and we plan to continue building on this heritage. We are very excited to welcome O'Poon, Wilson, Timothy, Justin, Debbie and Adrian on board, and confident they will help grow our integrated solutions offering to the finest in Hong Kong," added Tsui.
Jonathan_Liu7.jpgTo grow and expand its diversified business portfolio, particularly in areas of digital innovation, data creativity and performance marketing, IPG Mediabrands Hong Kong has brought on board Jonathan Liu, as the head of Performance Marketing.
 
Reporting to Lilian Leong, managing director of Mediabrands' Hong Kong operations, Liu (pictured) will lead digital initiatives, search marketing (Reprise), mobile and programmatic buying (Cadreon), along with James Tagg, the mobile and digital expert who joined the team in January this year. Liu will also serve as the regional head of Reprise, Mediabrands' Search Marketing specialist agency. He brings his in depth experience in SEM, SEO, social and performance display, product sales and marketing, to the team.
Hakuhodo logo.jpgHakuhodo DY Holdings Inc's strategic operating unit kyu has acquired 100% interest in Sid Lee International, LLC ("Sid Lee") and a 49% stake in Sid Lee Architecture.

Sid Lee is a global creative company with offices in six cities in Canada, the Netherlands, France and the US that transforms brand experiences across a wide range of disciplines, including advertising, architecture, digital marketing, social marketing, interior design, content, branding, customer relationship marketing and data analysis, and events and store activation. With specialized companies in digital technology and architecture under its umbrella, Sid Lee is an innovator recognized for its ability to transform the brand experience.
ANDROMAX-30-DD8-CUT.00_00_12_07.Still011.jpgIn its first endeavor into the Indonesian market, Australia and Singapore-based creative company DD8 were asked by Fat Belly Pictures' executive producers, Ambi Fauri and Rori Syarif, to pitch for a TVC for the latest Andromax 4G LTE for McCann Worldgroup Indonesia and Smartfren Telecom.

VIEW THE SPOT
LIA-DamondJohn copy[1].jpgDaymond John, founder and CEO of FUBU, has been announced as the keynote speaker at the 2015 London International Awards' Creative LIAisons program in Las Vegas in October, which runs concurrently with the LIA judging.

John, who is also CEO of Shark Branding and stars on the reality TV show Shark Tank, leads an all-star line-up of speakers who will be revealed in the coming weeks.

Created as a way to give back to the industry, LIA has invited 100 young creatives from around the globe to attend this year's event. A highly limited number of places are given out to network agencies, certain press (including CB) and organisations such as Art Directors clubs.

This year several creatives from Asia, including 4 selected by Campaign Brief Asia, will attend the event.

A story of a Cannes virgin: Ricky Chanana

rcky7.jpgRicky Chanana, national digital & trading director at Maxus Australia on his main takeaways from Cannes Lions this year, exclusive to CB.
 
This year, I had the fortunate opportunity of being able to pop my Cannes Lion's cherry.  And boyyyyy, was it good!.
 
Aside from the glitz, glamour and the most elegant garbs you could imagine, the hob nobbing with world famous celebrities and stunning fashionistas, enjoying the endless free flowing flutes of Rosé, surprisingly genuine French hospitality and the usual media banter - there is something very special about Cannes Lions Festival. Maybe it's the exponential amount of creativity oozing within people from around the globe or maybe it's the like minded attitude that makes the heart of Cannes Lion's and sets it apart from  any other media/ad tech festival I've attended in past. (SXSW, ad techs etc).
Seven Sunday.jpgThe latest offering from Seven Sundays and Executive Producer Rachel Srisumarsih for Gudang Garam Surya Pro Mild takes a tongue and cheek look at contrasting definitions of cool, comparing, on the one hand, those that perhaps try a little hard and, on the other, those who aren't quite so pretentious about how to have some genuine fun with their friends.

VIEW THE FILM
Patrick-Baron-McCann.jpgBy Pat Baron, ECD McCann Melbourne,
Cannes Film Jury Insider

 
Tor Mhyren, the 2015 Cannes Film Jury President and worldwide chief creative officer, Grey challenged the jury: "New is when you've never seen before what you've just put on a piece of paper. You haven't seen it before and nobody else in the world has ever seen that thing that you've just put down on a piece of paper. And when a thing is new, all you know about it is that it is brand new. It's not related to anything that you've seen before in your life. And it's very hard to judge the value of it. You distrust it. And very often, it's somebody else who has to tell you that that thing has merit, because you have no frame of reference, and you can't relate to it, to anything you or anybody else has ever done before".

These words from Helmut Krone set the tone for the week and provided some unexpected results. Tor said: "Cannes sets the creative bar for the entire industry, everywhere in the world. Let's all look for something truly 'new'.
Puffin alice in wonderland.jpgOgilvy Mumbai has released this print campaign for Puffin Audiobooks starring childrens' books Alice in Wonderland, The Jungle Book and Cinderella.

Credits - Executive Creative Directors: Sukesh Nayak, Anurag Agnihotri. Senior Creative Director: Talha Nazim. Creative Directors: Abhijit Avasthi, Rajiv Rao. Assoc Creative Director
Ramchandra Patil. Art Directors: Madhuri Mhatre, Talha Nazim, Ramchandra Patil. Copywriters: Talha Nazim, Ramchandra Patil.



ADK picks up Singapore's largest retail business

NTUC Fairprice.jpgAfter a remarkably competitive and intensive multi agency pitch, ADK Singapore has been awarded the creative mandate for Singapore's largest retail business, NTUC FairPrice.

ADK, who recently bagged a Gold and a Silver at the Effie Singapore Awards 2015, will commence its partnership with NTUC FairPrice in the last quarter of 2015. 
Aaron Lau Cheil China International.jpgMarketing Solutions company Cheil Worldwide South Korea has appointed Aaron Lau as President of International.

Lau (pictured) has served as the President and CEO of Cheil Greater China since 2012 and has grown the China operations into a 1,400 staff organization and the country's 6th largest agency based on annual revenues (R3 China 2014 annual report). He will retain his role as President and CEO of Cheil Greater China in addition to being President of International, Cheil Worldwide.

As President of International, Lau will lead the global networks specifically to enhance the agency's reputation and to grow the existing portfolio of clients. He will lead the Cheil Global Network Team based in UK and also work with Cheil regional heads in overseas networks to further develop global and regional clients. He will also collaborate with the leadership team under Cheil umbrella such as McKinney, IRIS, Beattie McGuiness Bungay, The Barbarian Group, Cheil Pengtai and Bravo Asia.

Sanjeev Jasani.jpgSouth Korean Marketing & Communications agency Cheil has been investing heavily in its capabilities in India and is assembling a stronger presence in Digital. Recently, they appointed Sanjeev Jasani, an accomplished Digital Marketing professionals as the agency's Head of Digital.
 
Closely following that announcement, Cheil India is making a number of key appointments to further strengthen its Digital team.
 
In Digital Strategy, the agency is appointing Sidharth Shukla as Deputy General Manager and to bolster its Digital Media team, and also appointing Mohd. Rehan Ali, Bani Kalra and Smita Khandelwal.
 
Commenting on these appointments, Jasani (pictured) said, "Cheil India is already one of the biggest Digital teams in the country and we are preparing to grow substantially over the coming months. The core of a great Digital Marketing agency is its people. We are hungry and keen to attract the best in the industry to do cutting edge work. With these talented additions to our team, we are certain to achieve our ambition of becoming the foremost Digital Marketing agency in the country. We are excited to have them join our organization and Cheil India can only get richer by their experience and knowledge."
Hersheys.jpgHershey, maker of the well-loved Hershey's milk chocolate has been bringing smiles to people the world over for 115 years. Hershey is now inviting all its fans to join Hershey's Happygrams: a fun and exciting social media campaign that promises to do what its famous chocolates do best: to make our everyday moments better.
 
Launching in the Philippines on Facebook, Instagram and Twitter, Hershey's will be using real-time marketing to identify the ups and downs of our everyday moments and then respond with Happygrams - fun and delightful messages written on the iconic Hershey's milk chocolate bars. Think of Happygrams as virtual Hershey's Milk Chocolate given by a friend, to help perk up a dull moment, or make a good day even better.

Simon Veksner: Why what won, won

Volvo-Reflective-LifePaint-01.jpgBy Simon Veksner
Creative Partner, DDB Sydney

Juries no doubt think they are objectively choosing the best work they see.

But the fact that every year certain styles of work are more heavily awarded than others has to mean that juries aren't just choosing the smartest, most emotive, or most insightful ideas... but also what is somehow on-trend. READ ON...
Screen Shot 2015-04-20 at 9.19.20 am-thumb-200x110-182707.jpgFinalists for this year's prestigious PANPA Advertising & Marketing Awards were announced today for member publishers from across the Asia-Pacific region.

Last year, The Newspaper Works combined its highly successful annual Ad Awards with the Marketing category of the Newspaper of the Year awards, and category segmentation now occurs by readership, as defined by emma.

Ant Keogh on Cannes Scam: The Jury is Out

Andt-Keogh-inCannes.jpgCB Exclusive - By Ant Keogh, executive creative director of Clemenger BBDO, Melbourne

This year I was honoured to be part of the Titanium & Integrated jury at Cannes. Before I left Australia, I had began to hear a narrative creeping into conversation, on and offline, about scam work being okay; that scam is the equivalent of the 'concept car' at a car show. Coming from an agency which, in the past, has tended to win awards for large, visible campaigns, even we were feeling the pressure. How do we possibly compete when so many agencies are taking the easy path?

So it was refreshing to meet the Titanium jury to find the chairman, Mark Fitzloff from Weiden & Kennedy, was vehemently against scam and determined that we weed it out. This was echoed loudly amongst most of the jury. We vowed to make sure that, at the very least, the very highest awards went to work that was real.

My Cannes highlights: Erick Rosa

Erick Rosa.jpgCampaign Brief Asia asked Cannes Lions delegates to nominate their highlights of the week, from both the work and personal experiences. Judging at the Festival this year was Lowe Singapore ECD Erick Rosa. Here he nominates work that impressed him from the Direct Lions judging and his week in Cannes.

My top five picks from the Direct category:

Hands Off (France)
This work was even discussed at the press conference where the Grand Prix (Volvo's Interception) was unveiled. One of the journalists in the room asked if there was any other work that had put up a fight for the grand prize. And this is the one. I love the Volvo (Interception) work and it deservedly won the Grand Prix, but this was up there. It's pure genius. It is one of those ideas that makes you laugh, think and envy at the same time. It solves a problem in a very direct and ironic way. A paying porn website that gives you a free trial access to its films with one condition - your hands have to be inconveniently placed over specific letters on the keyboard or the screen goes black.

My Cannes highlights: Suthisak Sucharittanonta

Suthisak_Daughter.jpgCampaign Brief Asia asked Cannes Lions delegates to nominate their highlights of the week, from both the work and personal experiences. Here Suthisak Sucharittanonta, Chairman and Chief Creative Officer at BBDO Bangkok, runs us through his week.

"Record Entries Into Cannes Lions - Over 40,000 Submitted Across the Festival!"
  This was the headline in the Cannes Lions 2015 press release on 9 June 2015. I read that and thought to myself, "That's crazy!" With these numbers, I wondered if it would now be even more difficult for people to win or easier with the addition of new categories, like the Glass Lions and Creative Data Lions.
 
My daughter looked at me as we stepped out of our van from Nice and said, "Whoa, the weather is as hot as Bangkok's... I remember it was cooler a few years back."
CleverBuoyWater.jpgAfter number-crunching the final award tally for Cannes 2015 across 19 categories, Campaign Brief can reveal that Australia once again leads the Asia-Pacific region with 46 Lions.

Overall, Australia is ranked #7 country in the world, behind first placed USA (291 Lions), UK (128), Brazil (91), France (82), Germany (72) and Spain (48).

Canada (35 Lions), Japan (32), Argentina (25) and Sweden (24) follow.

From Asia Pacific, after Australia and Japan is New Zealand (20), China (16), Singapore (15), India (13), South Korea (10), Thailand (9), Malaysia (6), Indonesia (4), Pakistan (3) and Hong Kong (2).
Todd McCracken_Ogilvy.jpgCB Asia exclusive: Commonwealth// McCann, a division of McCann Worldgroup, has hired Ogilvy & Mather Vietnam CCO Todd McCracken as Regional Executive Creative Director for Commonwealth// McCann's Asia Pacific operations, based in Bangkok. Commonwealth// McCann is the agency that serves as the global advertising agency of record for the General Motors Chevrolet brand. The appointment is effective September 1st.

McCracken (pictured left) replaces Thierry Halbroth, who leaves McCann Worldgroup after 10 years with the network.
 
"As a highly-awarded creative across Asia, I'm pleased to welcome Todd to our global community," said Linus Karlsson, Creative Chairman, Commonwealth//McCann. "I'm confident Todd's creative sensibility will continue to elevate our product across Asia and deepen our ongoing commitment to inventing strategic and meaningful campaigns for General Motors Chevrolet brand."

Lucinda Sherborne's take-outs from Cannes

6 (1).jpgLucinda Sherborne is DDB New Zealand's head of planning and attended the 2015 Cannes Lion Festival to judge in the Creative Effectiveness panel. Here are her take-outs from inside and outside the jury room.

And that's a wrap!

2015 Cannes Lions. What a week. Advertising looks bloody good through the rosé tinted hue of the Cote D'Azur.  Man, have we feasted on the splendors of the creative world. All the greatest ideas, thinkers and egos on this planet come together to serve up one hell of an imagination-defying dish. It's been dazzling, infectious, awe-inspiring, daunting and bombastic all at the same time.  

TAKE ONE: The noise around creativity for good is getting greater  
There is an increasing realisation that by creating a change or adding something to people's lives, brands will add something to theirs. Unilever was one of the main proponents of this and believe the brands that will matter in the future will be the brands that have social and cultural substance. Summed up in sound bites such as "marketing for people not to people" and "turning purpose into purchase".

My Cannes highlights: Morihiko Hasebe

Morihiko Hasebe.jpgCampaign Brief Asia asked Cannes Lions jury members to nominate their highlights of their week of judging. Here Hakuhodo Tokyo executive creative director Morihiko Hasebe nominates work that impressed him from the Film Lions judging.

There were several great ideas I saw from the Film jury. Here are my top 5:

GEICO/Unskippable Grand Prix
First time I watched this, I thought it was stupid. Now I think it's genius. Made me laugh out loud more than 100 times. This funny piece bravely challenged the toughest media format and changed the perception toward it completely. Now pre-roll is hot.
 
NIKE/Ripple
You need a hero. You can work hard because you want to become and play like him. This emotional film depicts the simple truth of sports, work and life. Makes me love Nike more and more and want to play golf ever. This is the story telling.

My Cannes highlights: Chris Chiu

Chris Chiu_Cannes.jpgCampaign Brief Asia asked Cannes Lions delegates to nominate their highlights of the week, from both the work and personal experiences, at this year's Festival. Here Leo Burnett Singapore Chief Creative Officer, Chris Chiu, nominates work that impressed him from the Press Lions judging.

Being on the Press jury this year was decidedly different from my previous jury duties on Outdoor (2012) and Direct (2008).

The primary reason being that in the previous two occasions, there was a lot of excitement about the work amongst the jurors; with animated conversations over dinner. Lots of 'did you see that' and a bit of 'I wished I did that' strewn around.
Image 1.jpgWith the results for Cannes 2015 now in, advertising agencies across Australia have already begun the hard road to creating their entries for 2016. So Creative Fuel with the aid of Cummins&Partners Sydney and Melbourne (as well as a host of industry luminaries) have stepped up to help the cause and create something truly useful for our industry - The Award Show Case Study Song of the Year. A meticulously crafted soundtrack guaranteed to emotionally manipulate even the most hardened award juror into coughing up metal.
 
WATCH THE VIDEO
Alisun Armstrong Exec Dir Midas Awards.jpgThe Midas Awards, the only awards show to recognise excellence in financial marketing and advertising on a global scale, has launched its call for entries for 2015 with the deadline falling on Tuesday, September 15, 2015.

Each year, executive director Alisun Armstrong (left) strategically updates and evaluates the competition and its categories and implements changes to reflect the innovative work currently being produced in the financial advertising and marketing industry. This year, Midas Awards expanded its Use of Discipline categories, introducing both Effectiveness and Recruiting categories.

ENTER HERE
PaintedSmile.jpgEvery child has a smile; but for those born with cleft lips, they think their smiles are ugly. So they never smile; and as a result, they remain alone without friends.

Operation Smile is a foundation that raises money to perform cleft surgery on children in need. BBDO and Proximity Thailand wanted to demonstrate how powerful and beautiful a smile could be on each of their faces to raise awareness and donations. The agency  set up a special event at a school in Chiangmai to let the kids with cleft experience joys of smile for the first time. Hundreds of celebrities and influencers supported the campaign in social media #ThePaintedSmile.

VIEW THE SPOT
VIEW THE CROCODILE AD
VIEW THE FROG AD
VIEW THE PRINCESS AD

My Cannes highlights: Gigi Lee

Gigi_pic.jpgCampaign Brief Asia asked Cannes Lions delegates to nominate their highlights of the week, from both the work and personal experiences, at this year's Festival. Here's Y&R Malaysia's ECD Gigi Lee's report on her week of learning at the Festival.

Cannes. Saturday morning.
 I touched down on French ground. After checking-into our apartment and filled our tummies with the famous fish soup, we took a taxi to the much-talked-about St. Paul, a beautiful art-inspired village. It was even said that Neil French used to stay in a hotel cum restaurant called La Colombe d'Or, which also displays Picasso's original paintings. After this brief excursion, we were so exhausted that we dozed off right after returning to the apartment until the next morning.

My Cannes highlights: Joji Jacob

jojis badge.jpgCampaign Brief Asia asked Cannes Lions delegates to nominate their highlights of the week, from both the work and personal experiences, at this year's Festival. Here's DDB Group Singapore's Chief Creative Officer, Joji Jacob, who  sat on the Promo & Activation jury.

This year, Cannes for me was about the small but intense things.
 
Like my little girl Riya who accompanied me to Cannes.
 
Seeing the place and people from her eyes gave me a fresh perspective. Focusing on eating the ice cream before it melted away in the strong Riviera sun rather than fretting about the fate of my agency's shortlists in the coming days. And learning that seagulls are better portrait sitters than pigeons (see Riya Jacob's drawing below).
Foto_Henry_Lentes (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Henry Medina, co-founder and creative director, DDB Bolivia.

BEST TV
Winner: Rekorderlig Cider: Silver Skaters. In TV I'm going to have to go for this one because the freshness of the absurd captivated me from the beginning. There are endless possibilities in this kind of storytelling and that's the key to create disruptive advertising. The bearded skaters and the weirdo singer are both tremendous hooks that keep your attention till the end of the ad. READ MORE...
M1 Brand Print Ads_Page_1.jpgM1 Brand Print Ads_Page_3.jpgM1 has launched a new campaign in Singapore that builds on its brand promise M1. For Every One.

The campaign, titled 'Making Moments Special,' was created by Y&R Singapore and delves deeper into the lives of individuals and explores the role M1's products and services plays in their lives. Whoever you are, M1 is there to make every moment special.

"We're always interested in how our customers live with our brand. This campaign is all about telling those stories in a fun and engaging way," said P. Subramaniam, Chief Marketing Officer of M1.

LIA extends entry deadline to Wed, July 15

LIA-TROPHIES-thumb-200x316-146688.jpgLIA has extended its entry deadline to the new date of Wednesday, July 15.

For Entrants that have already completed the entry process, there is still time to enter newly released work.

All companies and/or individuals involved in the creative process are eligible to enter.

Entries submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2014 and 31st July 2015.

ENTER HERE

My Cannes highlights: Ali Shabaz

AliShabaz_inCannes.jpgCampaign Brief Asia asked Cannes Lions delegates to nominate their highlights of the week, from both the work and personal experiences, at this year's Festival. Here's Grey Group's Chief Creative Officer, Ali Shabaz, who was Singapore's representative on the Outdoor jury.

Wish I'd done these.


Making a shortlist in Cannes these days is as good as winning a Lion a few years ago. Every single category, and I've lost count of how many there are, was packed with great work. But Outdoor in many ways was probably the most complicated.

Here's the thing, no one seems to know anymore what really is "outdoor". And the Jury, of which I was a part of, rightly concluded that everything is. Or at least, can be.

My Cannes highlights: Karen See

KarenSee_Keith Reinhard.jpgCampaign Brief Asia asked Cannes Lions delegates to nominate their highlights of the week. As Chief Communications officer for DDB Group Asia Pacific, Karen See is responsible for developing the communications and public relations strategy for the network. With a role that spans 33 agencies across 14 countries, she also manages DDB's regional creative council. Here's her highlights of the Festival this year.
 
TAKE ONE
To begin, I will start at the end. On the last night of the festival, I had dinner with the BackPacker intern, Mark van der Heijden. It was a rare opportunity of quiet following a jam-packed week of inspiring Cannes moments. We talked about his life, serendipity, and how it's all led to Wanderbrief. Just hours before, Mark was interviewed by the legendary Keith Reinhard, DDB Worldwide's Chairman Emeritus, a true gentleman and one of the last Mad Men of our times (see pic above).

HCL-Avitas appoints ITSA India following pitch

harish-natarajan.jpgITSA Mumbai has has been chosen to work with HCL-Avitas, the foray into healthcare of the $ 6.5 billion HCL enterprise. The win came at after a competitive pitch against several other Indian agencies including the incumbent FCB Ulka, JWT and Equus.

HCL-Avitas has entered the market as a "Networked Multi-specialty clinic" that offers World class healthcare driven by patient-centricity. With 8 multi-specialty networked clinics across Delhi-NCR and more to come, it is already NCR's largest chain of clinics to begin with and are coming up with more in the near future.
titanium jury pic.jpgThe Cannes Lions 2015 Titanium & Integrated jury had a star-studded field sitting on the jury. China's representative was one of the world's most awarded creatives, Ogilvy & Mather's Chief Creative Officer, Graham Fink. Campaign Brief Asia asked Fink to nominate the 5 best ideas he saw whilst judging and then his 5 best experiences from his week long time spent at the Festival.

The best idea I saw whilst judging, in fact the best idea I saw anywhere in the world this year, is the ASL Ice Bucket Challenge.

If I had one idea as good as this in my whole life, I'd die happy.

Our jury unanimously awarded it the Grand Prix for Good and it was very moving when the entire audience rose to their feet on the final night to give it a 5-minute standing ovation.
Eveready Presentation Board.jpgTBWA\Kuala Lumpur and Eveready have given a new lease on life to a long-forgotten household item, the torchlight. Inspired by the traditional Malaysian form of storytelling, Wayang Kulit (Shadow Play), the concept features a charming children's bedtime book - one that turns pre-bedtime into a magical, bonding experience for parents and kids.

The 'Eveready Book of Play', is anything but ordinary. At the flick of a flashlight button, each page comes alive. Intricately crafted cutouts work together with a simple beam of light to create projected illustrations on any wall.

Last week it won a Silver Lion in the Branded Content and Entertainment category at Cannes Lions 2015.

VIEW THE CONCEPT
KittyLun_TerrySavage.jpgKitty Lun (left, with Cannes chairman Terry Savage) was China's representative on this year's Cannes Lions Press Jury. There was great debate over the final decision on the Grand Prix winner. Here Lowe China's Chairman and CEO takes us into the jury room and explains the extremely close final decision making process.

All the Cannes gold-silver-bronze and grand prix results are out. Everyone has gone home. The sun, sand, sea and the inconvenience of taxi strike in France is now a distant memory. Suddenly I remember I promised to send my Cannes diary to Campaign Brief Asia.
 
Instead of reporting who has won what, or brilliant speeches I heard in the Grand Audi, which everyone can check on the Cannes Lion website, I thought I owe everyone an explanation of what happened in the Press Jury Room when we voted on the controversial Press Grand Prix.
 
First of all, we had the best jury room among all categories. All press entries were in hard copy and there's no videos to view, our room is a sunny space with a huge wrap around balcony overlooking Le Croisette. 

My Cannes highlights: Juhi Kalia

JuhiKalia.jpgCampaign Brief Asia asked Cannes Lions delegates to nominate their highlights of the week, from both the work and personal experiences, at this year's Festival. Here's J Walter Thompson's Global Brands ECD - Lux and Friso, Juhi Kalia.

I realise they are all cause-related pieces but big brand or not, the heart likes what the heart likes. These are my three most favourite pieces.

1.) Water for Africa, Marathon Walker won big in a few categories. It's like a punch to the stomach. Swift, simple and with the power to double you over in awe. What an amazing use of an existing platform.

Amidst 54,000 runners, at the Paris Marathon, a Gambian mother by the name of Siabatou Sanneh, also walked wearing her race number. But she walked with a 20 kg container of water on her head, while wearing her traditional dress and a sign that said ' this is how far women walk in Africa just to get water'. The dramatic visual contrast between the first world runners running for sport and a third world woman walking for life...

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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