Bob.jpgBob logo.jpgOgilvy & Mather Hong Kong has created three fake case study videos for Shutterstock, using nothing but Shutterstock footage. With awards season fast approaching, the campaign, "Fake Study Videos" provides a little light relief for creatives in the run up to the deadline and reminds creatives that an array of stock footage is available to create entertaining films.

Each of the three fake case study videos pay homage to a world famous award winning case study film. They include, "The Best Bob in The World", a parody of 'The Best Job in the World',
"#LikeACanuck", a parody of '#LikeAGirl' campaign, and, "Office Violence Wednesday", a parody of the successful 'American Express Small Business Saturday' case study film.

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Seven Sunday Films on Jon Gwyther's latest work

Jon Gwyther.jpgSeven Sunday Films presents a portfolio of recent work from Director/DP Jon Gwyther. We all know Gwyther's work as exquisitely well crafted and impeccably well timed, but it's the diversity of work that Gwyther (pictured left) does that always has us so impressed here at Seven Sunday's.

In his latest series of films he's shot world tennis champion Caroline Wozniacki, visited the floating markets in Thailand for a Lenovo commercial, taken the Pajero offroad in a huge launch film for Mitsubishi, and polished it off with a fashion film for Sure Women.

For those of you who may not know, Gwyther has also for some years now dispensed with the middle man and operates the camera himself, ensuring his vision for his films is instantly realised into gloriously luscious full images. Seven Sunday's is proud to continue our ongoing collaboration with Jon and we look forward to bringing you more of his work in the future.

VIEW JON'S SHOWREEL
 
Dennis Potgraven.jpgHavas Media Group China has promoted Dennis Potgraven to the newly created role of Head of Strategy for Greater China region. Potgraven moves into the new role after having spent two years with Havas Media Hong Kong as Head of Strategy. During his stint in Hong Kong Potgraven was the credited with strengthening the quality of strategic output including the development of thought leadership around the agency's proprietary strategy framework Meaningful Brands. In his new role, Potgraven (pictured) will relocate to Shanghai where he will oversee the China, Hong Kong, and Taiwan strategy teams. He will be working closely with existing clients while supporting new business activities in the region.

Christophe Cases, Deputy Global Managing Director and CEO of Havas Greater China, said, "Dennis is a pure marketing strategist who has proven to help our clients reaching their business results. His experience in working both on the brand and agency side makes him extremely well qualified in designing strategies that bring value to our clients. He has also been an active contributor to the development of thought leadership and has been systematically recognized for his drive and ability to collaborate across our various groups."
China Telecom.jpgBad posture causes neck, shoulder and back pain when using smart phones for internet surfing. The symptom is known as Cervical Spondylosis. There are at least 56 million people diagnosed with Cervical Spondylosis in China. The numbers are increasing by 1 million each year and there is a trend where sufferers are getting younger.

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Isobar India picks up Panasonic digital business

Shamsuddin Jasani.jpgPanasonic India has appointed Isobar India as their digital agency. The mandate is for the full service digital business of Panasonic and will see Isobar India handling all digital creative, social and media for the brand.

Shamsuddin Jasani, Managing Director, Isobar India (pictured left), said, "Panasonic is a great brand to work with and we are very happy that they have chosen us to partner with them for their digital marketing needs. Our strong focus on creating brand narratives and Ideas Without Limits which, ultimately lead to Brand Commerce, are really hitting home with our clients across the board."

Commenting on the appointment Sarthak Seth, Head of Brand & Marketing Communications, Panasonic India, said, "We are glad to see the enthusiasm that the team at Isobar have for Panasonic. As Panasonic is one of the pioneering brands in its category, we're excited by the innovative ideas that Isobar has brought to the table. We are always keen to collaborate with people who share the same values and vision and given the calibre of work that Isobar has done in the past, we are confident that we'll be able to accomplish some great outcomes together."
Emoji.jpgMUMS AND MAIDS.jpg20th Annual Webby Awards were presented in New York yesterday and Asia has scooped seven major awards.

Ogilvy & Mather Singapore has picked up three Awards - two for "Movie Emoji" in Advertising & Media - Mobile Advertising and Social - Promotions & Contests, and one for "Mums & Maids" in Online Film & Video - Unscripted.

Cheil Hong Kong, MediaMonks Singapore, Ogilvy & Mather Group Hong Kong and AKQA Shanghai have all picked up one award each.

Cheil Hong Kong's win is for 'Missing Child' Lock Screens in Mobile Sites & Apps - Best Use of GPS or Location Technology.

MediaMonks won for "Singapore Time Walk" in Mobile Sites & Apps - City & Urban Innovation; Ogilvy & Mather Group Hong Kong for Pizza Hut's "Blockbuster Box" in Mobile Sites & Apps - Integrated Mobile Experience and AKQA Shanghai for "Wall of Jordan" in Social - Sports.

The One Club releases Creative Week schedule

CW-summit.jpgThe One Club, the non-profit organization that produces The One Show, has today announced the full schedule for Creative Week, a weeklong festival (May 9-13) showcasing the best creative minds in advertising and design. Creative Week partners include Pandora, Pinterest and American Printing Co.    

More than 2,000 professionals, artists and students from 25 countries will attend a week of awards ceremonies, workshops, moderated discussions, portfolio reviews and networking events. Attendees enjoy discounts to local attractions, such as The Ride, an interactive entertainment experience where the streets of New York City are the stage.
Yanfeng_profile.jpgBoutique agency Orbital Group has been commissioned to handle 7-Eleven's rebranding campaign. The appointment comes after a three way pitch.

Lee Yanfeng, business director of Orbital Group (pictured left), said, "We're ecstatic to be able to expand our relationship with 7-Eleven. They've been transforming themselves with new products and services over the last few years and it's time to tell that story to consumers."

Crispian Leong, head of marketing for 7-Eleven, said, "We are pleased to appoint Orbital Group to develop the creative execution for our rebranding campaign. They understood our requirements and we were very pleased with the ideas they shared. The challenge now is to see how we can bring this exciting vision into fruition."

Orbital Group is tasked with managing overall communications and creative strategies across all media for the rebranding campaign, as well as leading month on month marketing activities for 7-Eleven.
Screen Shot 2016-04-28 at 7.32.49 am.jpgThe Global Awards has announced the 2015 Young Globals Student Competition and Internship award winners. The Young Globals, now in its third year, is the only college/portfolio school competition for healthcare advertising that offers students the opportunity to submit creative work and be recognized with a prestigious Global Award, and introduces students to the rewards of working in the healthcare and wellness advertising industry.

The premature death of persuasion

2599963.jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

It was a Tuesday morning and as I walked into the creative department three or four creatives were huddled around a Mac. You know straight away if you have worked in a creative department that there are only two reasons for this. They have found something very funny or they have seen a piece of work they really like.

I walked over. They were watching believe it or not a television commercial. It was Nike's new piece of work from Wieden and Kennedy where they celebrate a woman that finishes last in a Marathon. It is beautifully shot. The music is great and the voiceover makes the ad. It is a simple idea well executed. It is also 60 seconds long. You could tell it was a great piece of communication by one simple fact. The creatives were jealous.
CHRIS Gotz.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Chris Gotz, chief creative officer, Ogilvy & Mather, Chicago.

BEST TV
The "watch TV anywhere" brief has landed on a few desks out there, but I think BETC Paris found a fresh way to do it in their new Canal+ spot. It would be my pick here. I think even if you're in on the joke it's still funny. Laddish but hey, I'm a lad. READ MORE...
GAY TURTLE.jpgTBWA Instanbul, in partnership with Amnesty International have created this film to draw attention to the high level of discrimination the LGBT community still face in Turkey.

The team have very cleverly captured the reactions and feelings towards the community via the sale of a gay turtle. 

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Sakura.jpgPromises uttered in love's first blush are often broken. But in a cheeky campaign for Sakura's range hoods, J. Walter Thompson Shanghai promises long-lasting commitment.

A short online film showed a series of comic-romantic situations. A man bearing a bouquet promises his loved one he has eyes only for her ... then leers at another walking by. A guitar-strumming lover promises his love she'll see the world, when what he really means is they'll watch travel shows together on the couch.

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john & ross 3_sm.jpgMullenLowe Group has announced a fusion of its two strong media entities, Mediahub and Profero Performance (the media planning and buying group within the integrated digital agency MullenLowe Profero), to create a global media shop under the MullenLowe Mediahub banner. Related to this integration, Mediahub will launch a global search and performance media offering called MullenLowe Mediahub Performance. MullenLowe Profero continues as the rapidly-growing digital creative and technology offering within MullenLowe Group.
Ad Stars 2016.jpgThe call for entries for Ad Stars is out, with the entry deadline for the 9th annual awards being Sunday 15th May, 2016.

Based in Busan, South Korea, Ad Stars is the biggest advertising festival in Asia by virtue of the fact that it is free to enter and open to everyone including advertising agencies and creative professionals, production companies, students and non-professionals.

Two US$10,000 cash prizes will accompany the two Best of Show awards.

The Ad Stars Awards will conclude the 9th Ad Stars festival, a three-day festival that will run from 25th - 27th August 2016 at Haeundae Beach in Busan, South Korea.

The first Ad Stars Awards took place in 2008 and received 3,105 entries from 29 countries. By 2015, entries had grown to 17,698 entries from 67 countries.

To enter the Ad Stars 2016, visit here

KD and Sam.jpgCheil India has appointed Kartikeya Dixit, Soumya Shiva Nagabhushan and Anand Gharat to bolster their creative capabilities.
 
Speaking on the appointments, Sagar Mahabaleshwarkar, said, "We are very choosy about the people we hire. When we met KD (Kartikeya), Sam (Soumya) and Andy (Anand) we were confident that we had found our new age ideators who will help us deliver on Creativity+ and Technology - the building blocks of Cheil India."
LH-LOGO (1).jpgLions Health has announced a partnership with RB, the global leader in consumer health and hygiene, and Save the Children, to tackle the world's largest environmental health risk - air pollution - in an innovation challenge like no other.

Hosted at Lions Health, part of the International Festival of Creativity in Cannes, the RB & Lions Health Innovation Hack will bring together RB's R&D and marketing teams with external, entrepreneurial minds from around the world, to pioneer innovations that protect children from the devastating effects of air pollution exposure. Pollution is currently responsible for one in eight of total global deaths - killing 7 million people every year. This figure is likely to increase and the Innovation Hack aims to inspire sustainable solutions to this global health problem.

Winners announced for 2016 One To Watch

Screen Shot 2016-04-27 at 7.58.03 am.jpgThe One Show has revealed the winners for its 2016 One To Watch competition. This year's top creatives under 30 will be recognized at the One Show Friday night hosted by Ellie Kemper.

The eleven winners represent the most promising young creatives in the industry, including designers, art directors, digital creatives, copywriters and directors.

VIEW THE WINNERS' WORK
Tiago.jpgHappy Finish India brought #fantastico campaign to life for Tata Motors, by creating India's first virtual drive experience for the Tiago car launch, including an array of cross platform media campaign assets. The recently launched Tata Tiago introduced every reader through a virtual experience at every household in Mumbai, Delhi NCR and Bangalore through Times of India. India's first Virtual Drive experience with the world's lightest and most cost effective Tiago Google cardboard.

VIEW THE SPOT

Clio extends entry deadline to Friday, May 20th

Clio_statues.jpgThe 2016 CLIO Awards has extended the deadline for entries to Friday, May 20th, 2016.

Go to Clioawards.com to see the Entry Fee for each medium per deadline.

ENTER CLIO HERE


JWT Mumbai searches for the perfect companion

RADIO.jpgTo grab the attention of audiences between eighteen and thirty years of age, JWT Mumbai created a radio spot that sounds like a matrimonial ad, where the protagonist is looking for a certain type of companion. Someone who is way beyond perfect. But sometimes, it's not that difficult to find such a companion.

LISTEN TO THE SPOT
Extra Life.jpgTo hardcore gamers (aged between 18 to 25), only one thing matters; staying alive and getting to the next level of the first person shooter game they're playing. They understand the importance of blood for their survival in the game and now there is an innovative way to translate this into the 'real' world' and help real people too.

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Betadine.jpgCaroline Wozniacki's journey to becoming World Tennis Champion. Nothing stopped her to pursue her dream, even when she was told by her father and brother that she was too small to play tennis at 11-years old in this spot from McCann Health Singapore.

VIEW SPOT ONE
VIEW SPOT TWO
Mark Cowan FB.jpgTBWA\Asia Pacific has deepened its relationship with Facebook with the rollout of an initiative that will see the network leverage training, creative and measurement partnerships across 12 TBWA\ offices in Asia Pacific. TBWA\Asia Pacific is one of the first few creative agency networks in the region to roll out a programme to this extent, benefiting over 1500 employees within its network.

Following Facebook's recent Annual F8 Developers Conference, TBWA\Singapore will host close to 40 senior agency executives from across the region, who will undertake the extensive training sessions run by Mark Cowan, APAC Agency Development Lead at Facebook (pictured left), and Fergus O'Hare, Head of Facebook's Creative Shop Asia Pacific.
SobaAllergy.jpgWhen it comes to food allergies, soba is the peanut of Japan: About 0.03% of people are allergic to the buckwheat noodle, and it is one of the most common allergies among Japanese schoolchildren.

While people in Japan, where soba is popular, are aware of this, foreign tourists are not. Many tuck into soba while on holidays, unaware that it's one of those foods that, like peanuts, can bring on anaphylaxis shock, which can be life-threatening.
DDB_China_Alipay_Who Art You_April'16.jpgHow would Picasso, Matisse and Da Vinci paint you with their brushes? DDB China teamed up with Alipay to launch a new campaign titled "Who Art You". You need only to show your face and see yourself in a new, artful form. Online payment has become more sophisticated, going from security passwords to thumbprints and biometrics. Alibaba's Alipay teamed up with DDB China to showcase its cutting-edge Face Recognition Technology in this campaign. DDB China created "Who Art You", a mobile game where users can log into the Alipay App, take a selfie and have the system automatically identify three paintings out of 2,000. All within three seconds.

Nothing fascinates the individual as much as his own image, certainly much more so than fingerprints, numerical digits and bar codes. With "Who Art You", the agency is pushing the boundaries of creativity, merging technology with art, to create an engaging customer experience. In addition to "Who Art You", DDB also launched the "Scan Your Face to Login" function for Alipay, bringing face recognition technology into users' everyday lives.
Tourism New Zealand Interactive Map.jpgTourism New Zealand partners Air New Zealand and Singapore Airlines to launch a fully integrated digital out of home campaign that allows commuters to explore the natural wonders of New Zealand at their fingertips through a responsive touch and tell on Clear Channel Play digital screens.

The campaign, 100% New Zealand, features a map with stunning and mesmerising images of New Zealand natural landscape. With a simple call-to-action, 'Tap on locations to see more', the images transform into short videos, showcasing New Zealand's varied landscapes and activities.

Cannes Contenders: DDB New Zealand

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

a6b34-thumb-400x286-210001.jpgNEON, Fargo Season 2: Fargo Woollens
DDB New Zealand
The internet was buzzing with noise about the new season of Fargo. But DDB's client wasn't featuring in any of it. As New Zealand's leading online streaming service, NEON needed to capture the imagination of the local online community and earn an authentic place in the conversation. So DDB created Fargo Woollens. A not-so-cute collection of jumpers, mittens and beanies which were available online in exchange for a NEON subscription. Like the show, the range was delightfully wholesome at first glance, darkly twisted upon closer inspection.
Jockey.jpgAren't there mornings when you wake up with a song stuck in your head? You are so comfortable and so full of energy that you can't hold yourself back. Jockey India's latest film captures those mornings when you can't help yourself, but start moving spontaneously.

Jockey, the American innerwear and leisurewear brand has been making waves in the Indian market for the last couple of years with multiple and innovative product lines like USA Originals and POP Color. They also introduced newer technology and styling options in their women's range.

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CCS Captain America 1.jpgAs part of the promotional efforts for Marvel's highly anticipated film, Captain America: Civil War, Walt Disney Studios, Dentsu Mobius Media (DM2) and Clear Channel collaborated to launch the first out of home campaign that integrates real-time polling and live streaming on Clear Channel Play digital screens.

Captain America: Civil War finds Steve Rogers leading the newly formed team of Avengers after an incident involving the Avengers results in collateral damage, dividing them into two camps; one led by Steve Rogers (Team Captain America) and the other led by Tony Stark (Team Iron Man).
DT CEO Brian Vella.jpgDT, one of the largest digital agencies in Australia and New Zealand, and part of WPP AUNZ, has today announced the opening of its official office in Singapore, which is being launched in partnership with Ogilvy & Mather, also a WPP company.
 
With a full-service team of more than 200 digital experts across Sydney, Melbourne and Auckland, DT's strength lies in its ability to conceive a holistic digital business strategy - and execute that strategy across the entire customer ecosystem. DT's specialist expertise spans a range of practice areas - including ecommerce, engineering, user experience, data and analytics, mobile, search, strategy, social media, design, content and advertising creative.
Screen Shot 2016-04-26 at 7.41.28 am.jpgLIA has announced the 2016 jury for Music & Sound.

LIA has also released a video with Song Zu Sydney composer and creative director, Ramesh Sathiah explaining why agencies should enter their work.

WATCH THE VIDEO

The LIA 2016 Music & Sound:
Sander van Maarschalkerweerd - Jury President, Founder / Managing Director, Sizzer, Amsterdam
Sam Ashwell, Head Sound Engineer / Creative Partner, 750mph, London
Scott Cymbala, Owner / Partner / EP, MassiveMusic, Los Angeles
Tom Jucarone, Partner / President, SoundLounge, New York
Abby Sie, Sound Designer, Song Zu, Sydney
Rani Vaz, SVP / Director of Music, BBDO New York
Brian Yessian, Partner / CCO, Yessian Music, New York
Save_The_Children_Still_04.jpgSave the Children is launching a three-year campaign, to ensure millions of children worldwide have an equal opportunity to survive and benefit from access to healthcare and education regardless of who they are or where they live.

The global campaign will be launched with a TV ad created by adam&eveDDB and media planned by 7Stars, which shows the gritty reality faced by Save the Children workers as they help children around the world who are in desperate need.

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Chris Kyme: A postcard from Hong Kong

Chris Kyme_April2016.jpgIn our latest "postcard from..." series, Chris Kyme goes in search of happiness of the streets of Hong Kong and ponders why there are so many smiling faces reflected in the city's mass advertising.

I blame it all on Pharrell Williams. Ever since that song was out I've noticed a distinct increase in the presence of happy faces all over Hong Kong. Not among the general public I might add. Hong Kongers are not noted for cheerfulness on the streets. Visitors might interpret this for it being a miserable society, but to me it's just the public face of a hardworking, no-nonsense pragmatic people who are out every day earning a dollar to survive. As with New York, a city Hong Kong is often likened to, there's fun and humour to be found here, it just doesn't manifest itself in the form of superficial cheery smiles out on the streets every day. Take it or leave it. That's Hong Kong.

Cannes Contenders: DDB Sydney

How will Asia-Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work from our region we hope will impress the judges...

NakedUtePackSHot[2] (1)-thumb-400x282-209051.jpgVolkswagen: The Naked Ute
DDB Sydney
The Volkswagen Amarok was a newcomer to the Australian market, but because of its sleek European styling, hardcore Aussie blokes didn't think it was tough enough to cope with Australian conditions. So, because people were judging the Amarok by its cover, our solution was to remove the cover. Volkswagen stripped the Amarok of everything that identified it, forcing Australians to judge it on performance alone. We launched with a national unbranded campaign on broadcast channels as well as social media, asking Australia to guess what they thought The Naked Ute was. Later, to everyone's surprise, we revealed that tough The Naked Ute was actually the Volkswagen Amarok.
Rainsprout_1.jpgGrey Group Malaysia has created a new innovation that turns any umbrella into an active warrior against Dengue. The RainSprout fixes on top of an umbrella and uses rainfall to distribute larvicide into the very puddles where mosquitos can breed.

RainSprouts were distributed for free this April into areas across central Malaysia (Kuala Lumpur, Petaling Jaya) where a dengue outbreak had recently occurred. Championed by Grey, the RainSprout project will be listed on the new webe community platform in June for it to be unlocked by the community for even greater mass distribution.

VIEW THE CONCEPT
Spykar.jpgIndian mens fashion retailer Spykar launched their Autumn and Summer collection by creating a "Blue Film Festival". Coincidentally, Spykar's new collection was called their Blue Collection and Scarecrow Communications Mumbai worked with the retailer, and came up with the idea of linking this to a Blue Film Festival. Porn Films in India are called Blue Films.

VIEW THE CONCEPT
VIEW THE WEBSITE
DDB at Markies.jpgDDB Group Hong Kong picked up the Best of Show Agency at the Hong Kong MArkies on Friday night in Hong Kong. The awards night pitted the best works of Hong Kong's agencies against each other in an event that celebrated creativity, effectiveness and execution.

DDB landed five Golds, two Silvers and one Bronze awards, as well as four finalists. Trophies were presented to the agency for its work for key clients McDonald's, Vita, Landmark and TSL and across a wide spectrum of categories from Best Idea - Experiential, Best Idea - Customer Engagement, Best Idea - Launch, Best Idea - Video to Best Idea - Apps. The finalists were selected by a panel of 14 senior marketers who looked at nearly 600 submissions.

Marubi account returns to Publicis Guangzhou

Publicis-China's-ChengHua-Yang-e1434447253638-700x421.jpgMarubi, China's leading eye cream brand, has reappointed Publicis Guangzhou as its creative partner for 2016. Partnering for the second time, Publicis Guangzhou will be responsible for Marubi's branding strategy, product promotion, and event communications with the aim of cementing the leadership position of the Marubi brand and its signature products.

Publicis Guangzhou worked with Marubi back in 2013, where during the partnership, Publicis Guangzhou successfully uplifted Marubi's brand image as youthful, high-end, and international by conceiving the brand proposition "Beauty starts from the eyes", and launching three signature products namely the Second Generation Elastin Anti-aging Firming Eye Essence, the Chocolate Silky Youth Eye Cream, and the Edelweiss Moisturizing Series. Grounded on a trusting partnership, Publicis Guangzhou's scope of work will expand and comprise integrated planning, signature product positioning, communication conceptualization, TV commercial and print advertisement design, as well as social media management in 2016.
Havmor.jpgHavmor, a renowned food brand headquartered in Ahmedabad, has delighted many with its delicious offerings since 1944, now spread across states like Gujarat, Maharashtra, Goa, Rajasthan, Punjab, Delhi, Madhya Pradesh and Telangana.

VIEW SPOT ONE
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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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