Bas Korsten_Matt Eastwood_Cannes Grand Prix.jpgThe J. Walter Thompson network has had an emphatic creative turn around this year at the Cannes Lions Festival.

J. Walter Thompson has been under performing over the past few years, however they enjoyed a very creditable performance this year with a total of 79 Lions - 60 more Lions than last year's performance.

The network rose from a low 13th Network ranking last year to 7th overall this year. At Cannes Lions 2015 they only managed to win 19 Lions.

Of the 79 lions this year, the agency earned two Grand Prix, an Innovation Lion, a Product Design Lion (by Bangkok office), nine Gold Lions, 23 Silver Lions and 43 Bronze Lions alongside 122 shortlists.

It's a great performance from the network's Worldwide Chief Creative Officer Matt Eastwood, who is just two years into the role. (Eastwood is pictured above on right with Bas Korsten, Chief Creative Officer of J. Walter Thompson, Amsterdam).
Ogilvy_Cannes.jpgThe 2016 Cannes Lions Festival of Creativity ended tonight with the presentation of the Network of the Year, awarded to Ogilvy & Mather for the fifth year in a row. 

The network picked up 120 Lions across 31 offices. The haul included one Titanium, one Glass Lion, four Grand Prix awards and 31 Gold Lions. They also won 39 Silver and 44 Bronze awards.

The four Grand Prix wins came from four different countries: Ogilvy & Mather UK for Phillips 'Breathless Choir'; INGO Stockholm, an Ogilvy & Mather/Grey joint venture, for The Swedish Tourist Association 'The Swedish Number';  'Manboobs' campaign for The Breast Cancer Health Movement by the Network's DAVID Buenos Aires office and 'The Everyman Meal' for KFC by Ogilvy & Mather Johannesburg.
Droga5_IndependentAgency.jpgDroga5 New York has taken out the Independent Agency of the Year for second year in a row at this year's Cannes Lions. The award was presented just a few moments ago in Cannes at the final awards presentation of this year's Cannes Festival of Creativity.

Jung von Matt Hamburg came second and Wieden + Kennedy Portland third.

Pictured left with their award is creative chairman David Droga and executive creative director Ted Royer.
High School Girl.jpgThe Cannes Film Craft category, awarded tonight in Cannes, has seen 77 lions handed out. Asia has a good night winning 1 Gold Lion and 6 Bronze Lions.

A worthy Gold went to Watts of Tokyo for Shiseido Co. "High School Girls?" in the Achievement in Production category.

endacidsale.jpgHigh School Girl.jpgThe Film Lions at the Cannes Festival of Creativity has seen 5 Lions awarded to Asia. The finals awards presentation of this year's Festival concluded just moments ago.

Ogilvy & Mather Mumbai and Watts of Tokyo both scored Gold Lions for two of the best film campaigns to come out of Asia for years. A Silver Lion went to Nitto Tokyo and Bronze Lions went to BBDO India and Projector Tokyo.

Ogilvy & Mather won a campaign Gold for their Make Love Not Scars anti-acid attack film campaign. Two executions were awarded - "How to Apply Eyeliner" and "How to Get Perfect Red Lips".

Watts of Tokyo won Gold for their brilliant Shiseido "High School Girl?" film. The film proves that anyone can be pretty with the right make-up. It opens with a classroom full of pretty girls and then spools back in time to reveal that they are actually boys, magically transformed by the power of Shiseido products. The film's twist delivers a surprise the first time around, and repays repeated viewing with its layers of detail and superb direction.
House of cards.jpgThe prestigious Cannes Integrated Lions, presented tonight in Cannes, saw just 13 entries awarded from the 278 entries received. Asia came away empty handed but Australia managed a Silver Lion and New Zealand scored a Gold and Bronze Lion.

The Grand Prix was awarded to BBH New York for Netflix 'House of Cards - FU 2016'. While many entries succeeded in clever integration across a range of mediums, the winner took this further. "This brilliant work leveraged current culture in the US to draw in its audience. Every element was brilliantly executed," said Sir John Hegarty.

The toughest category in Cannes to win in is the Titanium Lions category. It saw only 5 entries awarded from the 254 entries received.

The Grand Prix went to REI "#OptOutside" created by Venables Bell & Partners, San Francisco. This campaign also claimed the Cyber Grand Prix earlier in the week. The jury looked for winning work that marked a new direction, got people to reconsider the norm and connected with the cultural zeitgeist. "The work drew on what was happening in the outside world and attached the brand to the conversation,"said Jury President, Sir John Hegarty, Founder of BBH.

VIEW THE INTEGRATED WINNERS LIST: Integrated Lions Winners.xlsx
VIEW THE TITANIUM WINNERS LIST: Titanium Lions Winners.xlsx

IMG_0542 (1).jpgPat Baron, newly appointed chief creative officer at McCann Melbourne catches up with McCann Worldgroup NY executive creative director John Mescall (left) in Cannes.

This week I caught up with John Mescall Global Executive Creative Director for McCann Worldgroup based out of New York at a McCann think tank who shared his thoughts on Cannes this year and more broadly what it takes for agencies to conceive and bring to life great campaigns.
 
John said, "It takes a village. The best ideas need a village to bring them to life, just read the credits of any of the best campaigns from Cannes this year."
 
Collaboration is so important, John added, "We have to be educators, sometimes showing agencies awarded creative work doesn't inspire them it can cripple them."
08ukraine-slide-WQUZ-articleLarge.jpgLeading virtual reality studio, Vrse.works LA, has won a Grand Prix at Cannes Lions for Innovation in Visual Storytelling and Branded Entertainment with "The Displaced", its New York Times collaboration, which places viewers directly inside the global refugee crisis.

Vrse.works sent creator Imraan Ismail along with New York Times journalist Ben Solomon to South Sudan, Ukraine, and Syria to follow three children as they navigate their way through the largest refugee crisis since World War II.

THE DISPLACED is available to watch on the Within app www.with.in.

VIEW THE 360 VR VIDEO ON YOUTUBE
VIEW THE CASE STUDY
House of Little Moments.jpgOrangeaid.jpgAsia has scored 3 Lions in the new Entertainment Lions category in Cannes. Previously known as the Branded Content Lions the category attracted 1843 entries, with 61 Lions finally awarded.

ADK Taiwan was the star of the night for Asia winning a Gold Lion for Uni Noodle "House of Little Moments".

BBH Singapore was also a big winner picking up a Silver Lion for NTUC Income "Orangeaid - Last Day of School".

And BBDO India added another Lion to their cupboard, with Bronze for Ariel Dads#ShareTheLoad".

Safe and Sound.jpgLandmines 3.jpgBBDO Thailand's "Safe & Sound Music Player" campaign for LMG Insurance has been handed a Gold Lion in the Entertainment Lions for Music in Cannes. The film won in the Use of Music App/Device sub-category.

Grey Group Singapore's DCA Mine Action film "Never Walk Alone" won a Silver Lion in the Use of Remastered Music for a Brand of Campaign category.

These were the only Lions for Asia in this newly introduced category.

The new Entertainment Lions for Music, recognising original production, promotion or distribution of music for brands and creativity where music is at the core, saw 636 entries, 32 Lions and a dual Grands Prix. The first went to the "Formation" music video by Prettybird for Beyoncé and was selected for its creative bravery to challenge social issues through popular culture.
Share the Load_PG.jpgBBDO India has Asia's only shortlisted entry in this year's Cannes Integrated Lions competition.

The Integrated Lions is considered one of the Festival's toughest and most prestigious categories and only 26 entries made the shortlist.

BBDO India is shortlisted for Ariel "Dads#ShareTheLoad" campaign.

VIEW THE INTEGRATED SHORTLIST: Integrated Shortlist.xlsx
Cannes_Palais_Sign.jpgThe Cannes Lions Festival of Creativity has released three more shortlists.

You can download the shortlists below.

Asia only has one shortlist in the Titanium and Integrated Lions. BBDO India is shortlisted in Integrated. These are toughest and most prestigious categories with only 22 and 26 shortlists respectively.

VIEW THE TITANIUM SHORTLIST: Titamium Shortlist.xlsx

VIEW THE INTEGRATED SHORTLIST: Integrated Shortlist.xlsx

VIEW THE FILM CRAFT SHORTLIST: Film Craft Lions.xlsx
Common-Ground-logo-Black copy.jpgIn an unprecedented step for the industry, the world's biggest advertising and marketing services groups will put aside competitive differences at this week's Cannes Lions Festival to launch a major new initiative - "Common Ground" - in support of the Sustainable Development Goals (SDGs) adopted at the United Nations last year.
Screen Shot 2016-06-24 at 1.30.06 pm.jpgCampaign Brief catches up with Malcolm Poynton, global CCO of Cheil, who is president of the 2016 Cannes Mobile jury.

VIEW THE CB INTERVIEW

Tata Cliq sells camels in a spot by Cartwheel India

Tata Unistore.jpgTata Unistore promotes their Certified Authentic Merchandise Everybody Loves with the help of a camel in a spot from Cartwheel Creative India.

VIEW THE SPOT
NDS_hero_image.jpgOn Thursday 23 June at 11am, Saatchi & Saatchi premiered the 26th edition of the annual New Directors' Showcase (NDS) at the Lumière Theatre in Cannes, to an audience of more than 2,300 Cannes Lions delegates.

The NDS 2016 Showreel and a behind-the-scenes video showing how Saatchi & Saatchi and Team One pulled off the short film conceived, directed and edited by machines, available on YouTube.
Wardah.jpgWardah, one of Indonesia's leading cosmetic brands, has worked with Advantage on a new positioning for its brand communication since the middle of last year, based on its quality, philosophy and halal products. Beauty is not just skin deep, it comes from the heart. After "halal from the start" at the beginning of this year, here's "soul deep", a beautiful piece of communication launched during Ramadhan."

VIEW THE SPOT
NCSS See The True Me Amara 1.jpgNational Council of Social Service (NCSS) collaborates with Clear Channel Singapore, Mediacom and WILD to launch a meaningful digital out of home campaign for "See The True Me" on Clear Channel Play digital network.

"See The True Me" aims to change the mind set of Singaporeans towards persons with disabilities - recognising them as individuals for their abilities and strengths, enabling them to lead a more fulfilling life.
Big Bazaar3.jpgThe holy month of Ramzan marks the spirit of goodness in us. Prodding the feeling of empathy, care and neki (goodness) within people; Big Bazaar- India's leading hypermarket chain and DDB Mudra West have etched a warm and compassionate campaign 'Neki Mubaarak' (Best wishes of goodness), which stays true to the brand's promise of 'Making India beautiful'. The film features the amazing star cast comprising of Sayani Gupta (of Margarita with a Straw fame) and veteran actress Archana Puran Singh.

VIEW THE FILM
Paul Yole Cannes 2016.jpgPaul Yole has attended the Cannes Lions Festival as a delegate every year for the past 10 years. Here he reports from Cannes for Campaign Brief, on his highlight seminar from Wednesday.

It wasn't "brand purpose" that attracted me to this session because let's face it, everyone is trying to shoehorn that expression into their case study or talk this year.

No, it was partly the title; "Beyond Brand Purpose: Moving from Awareness to Activism" and very much the fact that one of the speakers was Sir Ken Robinson. His presence guaranteed this would be grounded.

In what has become an annual event at Cannes, Richard Edelman introduced the latest Edelman Intelligence Earned Brand Study. This points to the fact that the global average for brands on Edelman's Brand Relationship Index is a paltry 38. So on a scale that ranges from 'Indifferent' to 'Committed', most brand are only just starting to bring customers into the 'Involved' segment.

Rory Sutherland resists the urge to throw a punch

Rory Sutherland.jpgOne of the ad industry's great minds, and one of the good guys, explains the Cannes Lions phenomenon perfectly...

VIEW RORY'S EVALUATION OF CANNES LIONS

Rory Sutherland is the current Executive Creative Director of OgilvyOne London and Vice Chairman of Ogilvy & Mather UK. He is a regular public speaker and writes a column for The Spectator.
High School Girl.jpgFirefly Man.jpgendacidsale.jpgAsia has a total of 13 entries to make the shortlist of the Cannes Lions Film category. The shortlist, released just a few minutes ago in Cannes, sees 247 entries survive to progress through to the Lion discussions.

India leads the way with 7 shortlists, followed by Japan with 5 and China with 1.

Surprisingly, there are no shortlists from Thailand.

The 12 shortlists from Asia are:

INDIA
BBDO Mumbai for "#ShareTheLoad" for Procter & Gamble Ariel Matic.
Law & Kenneth Saatchi & Saatchi Mumbai for Thomas Cook "Man".
Publicis Communications Mumbai for Ambuja Cement "A Giant's Story".
Ogilvy & Mather Mumbai for Make Love Not Scars "How to Apply Eyeliner"
Ogilvy & Mather Mumbai for Make Love Not Scars "How to Get Perfect Red Lips"
Leo Burnett Mumbai for Bajaj "Sons of Vikrant"
BBDO Mumbai for "#ShareTheLoad" for Procter & Gamble Ariel Matic.
Orangeaid.jpgThe Cannes Entertainment Lions shortlist has been released and Asia has four entries included - one each from Singapore, India, Japan and Chinese Taipei.

BBH Singapore have been shortlisted for NTUC Income's "OrangeAid - Last Day of School".

BBDO Mumbai for Ariel Matic's "Dad#Sharetheload".

Dentsu Inc Tokyo for Matsuko Deluxe's "Natural Eight".

And ADK Taiwan for Uni Presidents "House of Little Moments".

VIEW THE ENTERTAINMENT LIONS SHORTLIST: Entertainment Lions.xlsx
Landmines 3.jpgGrey Group Singapore, Dentsu Inc Japan and BBDO Bangkok make it to the shortlist stage of Entertainment Lions for Music.

Grey Group Singapore are shortlisted for their film "Never Walk Alone" for DCA Mine Action,  Dentsu Inc for "Play the Pingpong" for TV Tokyo Table Tennis and BBDO Bangkok for LMG Insurance Public Company's "Safe and Sound Music Player".

VIEW THE ENTERTAINMENT LIONS FOR MUSIC SHORTLIST: Music Shortlist.xlsx

MediaMonks_Shanghai_ENG.jpgMediaMonks is officially open for business in China. Headed up by Executive Producer, Niels Monsieurs, MediaMonks Shanghai caters to the growing demand for high-end production work in the Chinese creative industries. The office follows after extensive working relationships with leading Chinese agencies based out of the company's Singapore office, which launched in 2013.

MediaMonks CEO, Victor Knaap said, "We're hugely excited to be in China and announce this news. China is a unique market with its own digital platforms and culture. As a technology-driven company in advertising, we need to be close to the prevailing platforms and agencies we do business with to stay current and produce culturally relevant work. With a Shanghai office, we are doubling down on innovative advertising platforms such as WeChat while extending our footprint as a global production partner to creative agencies and their brands."
Crowbar PR_v2-02.jpgAwards can do a lot for you. They can help you attract admirers, open up new opportunities, and inspire you to do great work. But for young creatives, it can often be a case of too much, too soon. Many of them become complacent. Cocky, even. Losing their appetite for hard work and learning.

That's why the folks behind Singapore's Crowbar Awards, a student award show, are making their awards from 100% chocolate this year. They want the winners to 'eat up, move on and stay hungry'. Michael Wee, Co-Organiser, explains, "Frankly speaking, there's no point in keeping your Crowbar; yes it helps you pry open the doors of the biggest agencies; but once you're in, all it does is take up space".

VIEW THE AWARDS CAMPAIGN VIDEO
Young Lions Cyber.jpgChristine Lim and Joanna Ortega from DDB Singapore have clinched the country's first-ever gold in the Young Lions Cyber Competition at the 63th annual Cannes Lions Festival of Creativity 2016 in France.

The Young Lions competitions, organised by Media Corp, offer young creative minds from around the world an opportunity to compete and showcase their talent globally. This year's competition challenged 50 teams of young creatives aged 30 and below representing different nationalities, to create an impactful Cyber campaign for the United Nations to mobilise women and girls around the world to stand up against sexual violence. Cyber competition saw the biggest number of teams competing of all categories such as Young Lions Print, Film, Media, PR and Design. Team competing at Cannes Lions represent the best of the best usually qualified through a national-level competition.
OLX.jpgCommercials and content production company, Sniper, and ad-filmmaker and activist Ram Subramanian's Handloom Picture Company, have entered a strategic partnership to coproduce TV commercials and digital content. The partnership commenced earlier this month with Subramanian directing the new OLX Mundi Dance commercial.

Subramanian has previously served as Director at Nirvana Films. His past agency stints also include Trikaya Grey, Contract and Ogilvy - where he ventured into direction from copywriting.
Vivek Ballabh_ General Manager_Digital, Maxus North.jpgMaxus has appointed Vivek Ballabh as General Manager for Maxus Digital for North India.
 
Ballabh (pictured) joins Maxus from Cheil India, where he managed the media operations for multiple clients. Ballabh brings with him extensive experience in digital marketing and branding which enables a significant understanding in planning/executing various integrated digital campaigns. In a career spanning 14+ years, Ballabh has worked with leading agencies/companies - these being Cheil India, Monster.com, Webchutney, Digitas and Razorfish etc. His body of work also includes working with several fortune 500 brands like HP, Samsung, AMD, Fritolays, 7Up, Microsoft, Makemytrip.com, Maruti Suzuki, Axis Bank, Nestle, Dabur and Airtel among others.
 
Ballabh started his career with the online marketing domain with Careercommunity.com which launched India's first online job portal- Winjobs.com. He has spent 2 years at Monster.com as a Brand Manager where he handled marketing operations for South East Asian markets. With over 5 years spent at Digitas & Razorfish, Ballabhk launched the digital media practice and also setup a SEM centric off-shore centre of 120 people, catering to the group's business needs worldwide.
Love is Trap 10.jpgLove is Trap 13.jpgSeven Sunday Films has just completed "Love Is A Trap", a short film produced for Toyota and in partnership with renowned film director Hanung Bramantyo.

Filmed on location in Jakarta and Tokyo and featuring real-life Indonesian celebrity husband and wife duo, Rio Dewanto and Atiqah Hasiholan, the film takes us from Indonesia to Japan and follows Rio's character as he desperately tries to unravel the mystery of his wife's sudden disappearance.

The closer he gets to his wife the further he seems to be from solving the puzzle, until a series of cryptic clues lead him to an unexpected rendezvous.

VIEW THE TRAILER
VIEW THE 6 MINUTE FILM
Watt A Box by KFC.jpgAre you searching for a power outlet under tables at the local coffee shop or enter a restaurant to charge your smartphone all the time? This monsoon, KFC in association with Blink Digital turns the act of charging your phone into a service by launching 'Watt A Box' - the 1st ever Meal Box which comes with a built-in power bank that can charge your smartphone while you enjoy your finger lickin' meal!
 
Driven by consumer insights and demand to access mobile chargers, KFC has created this innovative solution as part of its marketing campaign to engage with consumers. Lucky customers at select KFC stores in Mumbai and Delhi will get a chance to have their 5-in-1 Meal served in 'Watt A Box' and what's more take it home too! Users can also participate in an online contest on the KFC India Facebook page to win these limited edition boxes.
insicknessandhealth.jpgiris Singapore showcases Philips' mission of improving people's lives through meaningful innovations with the latest #In SicknessandHealth campaign. Launched on Philips Home Living Facebook (Singapore) page through two content films, it shows what it means to elderly couples when they vow to love one another in sickness and in health.

VIEW SPOT ONE
VIEW SPOT TWO
SUDEEP-GOHIL.jpg72andSunny has lured former Droga5 Australia CEO Sudeep Gohil to its Los Angeles office as group strategy director.

Throughout his career, Gohil (left) has worked in and outside of the advertising industry, being a founding partner at healthcare startup, Tyde, after serving as CEO and one of the founding partners of Droga5, Sydney.

Gohil also formerly led the strategy department of Wieden+Kennedy Portland while his early career experience at BBH took him to London, Singapore and Tokyo.

In his new role Gohil will focus his attention and wealth of global experience on client needs in Asia Pacific as well as developing strategy for a variety of clients in 72andSunny's Los Angeles office.

"Sudeep is a true creative entrepreneur and we are excited to build our next chapter with him," said Matt Jarvis, partner and chief strategy officer at 72andSunny. "He's rigorous, he's curious and his connection and passion for culture is inspiring. We're also excited to see how he'll integrate adidas into his impressive sneakers collection."
GIGA_Selfie.jpgShare the Load_PG.jpgThis year's Cannes Cyber Lions has seen a total of 96 entries convert to Lions. Asia has a total of 3 Lions with TBWA Hakuhodo Tokyo and BBDO India successful.

TBWA Hakuhodo won a Gold Lion for their already highly-awarded Tourism Australia Sightseeing "Giga Selfie" campaign. They also won a Bronze Lion for King Records "Native Mobile Music Video".

BBDO India's Procter & Gamble Ariel Matic "Dads #ShareTheLoad" campaign continued to prove an award winner with a Bronze Lion in this category.

Two Grand Prix awards were awarded in Cyber.

The first to Leo Burnett Madrid for the Christmas Lottery campaign for Loterias Y Apuestas Del Estado titled "Justino".

The second to J Walter Thompson Amsterdam for ING "The Next Rembrandt".

VIEW THE CYBER WINNERS LIST: Cyber Lions Winners.xlsx

Allianz_Amateur Replay.jpgIn the Cannes Mobile Lions category Asia has picked up 3 Lions, Silver and 2 Bronze, from the 62 Lions awarded (and the "I Sea" app from Grey Singapore is not one of them!).

Lion winners were:

SILVER: Ogilvy & Mather Singapore for Allianz "Amateur Replay".
BRONZE: BBDO Bangkok for Thai Health Promotion Foundation "Helpmet".
BRONZE: TBWA Hakuhodo for Tourism Australia Sightseeing "Giga Selfie".

The Grand Prix award went to T Brand Studio New York for the Google/GE/Mini/New York Times "NYT VR".

VIEW THE MOBILE WINNERS LIST: Mobile Lions Winners.xlsx
Open Road Project.jpgDentsu Inc Tokyo has won a Silver and two Bronze Lions in the Innovation Lions Creative Data category at this year's Cannes Festival of Creativity. All there Lions are for Toyota's "Open Road Project".

The Grand Prix went to J. Walter Thompson Amsterdam for ING's "The Next Rembrandt" in conjunction with production companies New Amsterdam Film Company, Kreukvrij and Superhero Cheesecake. Five Gold Lions were awarded in the category.

VIEW THE CREATIVE DATA WINNERS: Creative Data Winners.xlsx

Behind the leather.jpgIn the year's Cannes Lions Media category Ogilvy & Mather Bangkok has won a Gold and Silver Lion for the People for the Ethical Treatment of Animal's "Behind the Leather".

Havas Worldwide Shanghai has picked up a Gold Lion for Global Road Safety's "SMS Words".

In total Asian agencies came away with 2 Gold, 4 Silver and 3 Bronze Lions.

Silver Lions have gone to "Snapchat from the Closet" for Oogachaga from Ogilvy & Mather Singapore; Rediffusion Y&R Mumbai for Tata Motors "Dipper Condoms" and ADK Taiwan for Uni Noodle's "House of Little Moments".

Bronze Lions go to Dentsu Inc Tokyo for Audi Japan's "Showroom Home Delivery", PHD India for Active Wheel Detergent's "Lo Kar Lo Baat" and McCann & Spencer Hong Kong for Hang Lung Properties' "Fashion Intelligence Index".
Senior Hires-- Anomaly .jpgThree new hires have recently joined Anomaly Shanghai. David Xiao (pictured centre) joins the team as Executive Director of Strategy and Innovation, with over 15 years of experience in consumer insights and strategic planning. Originally from a research background in companies such as Synovate and TNS, Xiao then went client-side to understand how consumer insights could be applied to brand building, innovation and ultimately driving business growth. At Diageo he worked on exciting brands like Johnnie Walker, Smirnoff and Baileys, while at Johnson & Johnson he worked with the innovation team, identifying white space opportunities for emerging markets. Prior to joining Anomaly, Xiao worked at BBDO as Head of Strategy at Shanghai, where he lead the Shanghai planning team working on various brands including Bayer, Johnson and Johnson, The North Face, Fonterra and Bacardi.

Unicef_Bao Xuyen_hor_Sml.jpgHappiness Saigon has released a new print campaign for UNICEF. Created in conjunction with Happiness' Brussels sister agency, the awareness campaign titled #NoFilter draws attention to the importance of pure water in Vietnam, especially as Vietnam is currently enduring a crippling drought.

The campaign has already been shortlisted 14 times accross the Print + Publishing and Outdoor Lions at this week's Cannes Lions Festival. The campaign was awarded 2 Bronze Lions.

Dave King's Cannes Diary: Final wrap

Direct_Group_Jury2.jpgDave King, ECD, Innocean Worldwide sat on this year's Direct Lions jury. With the judging over King gives his final wrap-up exclusively for Campaign Brief.

Wrap. There were 3070 entries in Direct this year. By the time we got to Cannes there were just over 2,000 following pre-judging. At the end we'd given out 1 Grand Prix, 15 Gold, 25 Silver and 34 (I think ) Bronzes. Just 2.4% of the original entries got metal. And that number would have been even lower had we not been 'encouraged' to bump work up. At one stage we were told we were the toughest Direct Jury in the history of Cannes.

Paul Yole: Tuesday - The case for creativity

Paul Yole Cannes 2016.jpgPaul Yole has attended the Cannes Lions Festival as a delegate every year for the past 10 years. Here he reports from Cannes for Campaign Brief, on why the case for creativity never ends.

"The case for Creativity". With a title like that, I had no option but to attend. And it was very worthwhile.

James Hurman, founder of Previously Unavailable and former planning chief at Colenso BBDO New Zealand, talked through some of the highlights from the updated version of his seminal creative effectiveness book, The Case for Creativity.

The book is based upon three decades of international research by universities, scientists, consultants and Hurman himself. It was motivated by his realisation that most of the work that we produce is, in fact, not very creative.
P'Nok Maxus Colour.jpgMaxus Thailand has appointed GroupM's own Sirirat Tosamphanmongkhon as Head of Digital.

Tosamphanmongkhon previously worked within a group of companies as Digital Director of Mindshare and mInteraction. Her portfolio includes blue-chip clients and brands such as Unilever, Estee Lauder, Mazda, AZAY, and dtac.

Tosamphanmongkhon will report directly to the agency's Managing Director, Dujduan Sornmani. She is tasked to lead digital business for Maxus' key clients including L'Oréal, AB Food, Unicharm, Subaru, and MK Restaurant group with a team of 10 digital specialists.

Gemma Ross' Cannes Diary: Final wrap up

IMG_1292.jpgGemma Ross, co-founder and director, Hustle & Bustle is on the Promo & Activation Lions jury. Here Ross gives a final wrap up of this year's judging.

That's a wrap.

In the wee hours of Monday morning after 17 hours of deliberating we emerged from a dark room in the Palais with an impressive list of Lions and an exceptional Grand Prix winner.

Over six days our jury of 25 led by our esteemed President, Rob Rielly, has embraced, analysed and debated 3,452 entries from 17 countries.

What was clear from the outset was this category is by far the most relevant and exciting for the times. I'd go as far as saying a showcase of some of the best work in the Festival. The opportunity to connect brands with its existing and potential consumers via meaningful interactions has never been so fertile.
Barrel.jpgIn celebration of the 150th anniversary of the Jack Daniel Distillery, the oldest registered distillery in the U.S., Jack Daniel's Tennessee Whiskey has today announced the Jack Daniel's Barrel Hunt, a global scavenger hunt that will unite Friends of Jack across the world via Arnold Worldwide.

The first Barrel Hunt will take place at the home of the distillery in Lynchburg on July 1 and visit more than 50 countries in 90 days. Jack Daniel's will provide clues via its local Facebook pages to help fans find the hidden whiskey barrels around the world, giving them the opportunity to win unique, specially designed prizes to commemorate the distillery's 150th anniversary.

Says Mark McCallum, president of Jack Daniel's: "Jack Daniel's has grown from a local name in Lynchburg to an iconic brand in more than 170 countries by remaining true to its legacy of authenticity, independence and integrity. The 150th anniversary is a major milestone for the distillery and is a perfect opportunity to invite everyone to join us in our celebration of Jack Daniel's with our first-ever global Barrel Hunt."

Nancy Hartley's Cannes Diary: Day Four + Five

IMG_6403.jpgNancy Hartley (centre), creative partner, Rumble Creative & Media is on the Outdoor Lions jury. Hartley reports on day 4 + 5 in the jury room exclusively for CB.

"It makes me sick to my core." This was the reaction of one of the jurors on first sighting the work that we would eventually award Grand Prix. Deep envy is a timeless barometer of great work.
YouTube Hero Shot_E[2] (1).jpgVisa, the exclusive payment provider at the Olympic and Paralympic Games, has launched its most ambitious integrated global Olympic Games campaign in the company's history via BBDO, New York.

Marking a bold new direction in Visa's marketing and communications, the new "Carpool" campaign will run globally across all media channels from digital to broadcast as an integral part of Visa's overall Olympic sponsorship which includes onsite activations, new payment innovations and our diverse group of Team Visa athletes.

VIEW THE SPOT
Life is electric.jpgBehind the leather.jpgIn a major coup, Dentsu Inc Tokyo has won the Design Lions Grand Prix for Panasonic's "Life Is Electric".  The campaign also won 3 Silver and One Bronze Lions

The agency also won a Gold Lion for TV Tokyo Corporation's World Table Tennis Championships.

Dentsu Inc/Drill Tokyo have won a Silver Lion for Enigmo's "A Kind Drone". Dentsu also won Silver for Kokuyo's "Nameless Paints.

Ogilvy & Mather Bangkok won 2 Gold Lions for People for the Ethical Treatment of Animals' "Behind the Leather" and win a Gold and Bronze Lion for Papwin's "Hi-Jet Inkjet Paper".

TBWA\Hakuhodo Tokyo win a Gold Lion for Kurashiki Central Hospital's mt expo 2015.jpg"Surgeon Tryouts" and PARTY Tokyo has won a Gold Lion for Narita International Airport Terminal 3.

Iyamadesign Tokyo have won a Gold Lion Campaign for Kamo Kakoshi Masking Tape's "Mt Expo 2015".

McCann Worldgroup India won Silver and Bronze Lion for Maharashtra Dyslexia Association's "The Dancing Letters".

Silver Lions also go to Taku Satoh Design Office Tokyo for "Pleats Please Issey Miyake Animals Poster Series", J. Walter Thompson Mumbai for the Indian Red Cross Society's "Blood Banking", TWBA Singapore for Airbnb's "A Different Paris".
Thai Health_SMILING.jpgSaatchi & Saatchi Singapore and Monday Bangkok have both starred at the Outdoor Lions awards presentation that concluded just minutes ago at the Cannes Festival of Creativity.

Both agencies scored Gold Lions in the main categories, and Saatchi & Saatchi Singapore backed this up again in the Outdoor craft category with another Gold Lion (for art direction) and Silver Lion (for photography).

Saatchi & Saatchi Singapore's 3 Lions were for their Thai Health Promotion Foundation "Portraits, Thinking, Smiling" public service campaign (left). The campaign picked up Bronze in last night's Print + Publishing category.

Monday Bangkok added another Gold Lion to their luggage this year with their Dutch Mill Co. Arabus Coffee "Man, Lady, Office" campaign. This campaign also picked up Gold in the Print + Publishing category, presented last night.
Toouchable Ink.jpgJ. Walter Thompson Thailand has won a Product Design Lion for Samsung Electronics and Thai Association of the Blind's "Touchable Ink" campaign. Dentsu Inc Tokyo also win a Product Design Lion for Kokuyo's "Nameless Paints" as do Grey Bangladesh for Grameen Ingel Social Business's "Zero Electricty Cooler".

540 entries were received for Product Design and 11 Lions were awarded. The Grand Prix went to "Jacquard" for Google, by Google Creative Lab, London. "To a product designer, material is everything and Jacquard allows us to dream up solutions in nearly every segment of our industry, from medical design to furniture and even social and environmental sustainability," said Jury President, Amina Horozic, Lead Industrial Designer, fuseproject.

VIEW THE PRODUCT DESIGN WINNERS: Product Design Lions.xlsx
Toouchable Ink.jpgJ Walter Thompson Bangkok has continued to enjoy a prosperous Cannes Lions, winning a further two Silver Lions and one Bronze Lion in the PR category.

The Lions were all for Thai Samsung Electronics and Thai Association of the Blind's "Touchable Ink" campaign.

Dentsu Inc Tokyo picked up two Bronze Lions - for Donbei's "10 Minute Noodles" and Toyota's "Open Road Project".

BBH Shanghai also won Bronze for Unilever Lifebouy's "Anti Bacterial Red Packet". And Ogilvy & Mather Vietnam also won Bronze for their "Rhino Rescue Project" for Wildlife Conservation (which also won Silver in the Direct category).

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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