Dumb Ways to Die continues to gather pace with an app game for iPhone and iPad, developed by McCann Australia in collaboration with game developer Barrel Of Donkeys, claiming the number one free app spot in Singapore for a full week.
 
The game is charting in 79 countries, and is the number one free app in Australia, New Zealand and Singapore, and the number one game in those three countries as well as The Philippines, Malaysia and Indonesia.

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UPDATED - Delegates at this year's Cannes Lions festival are set to join an MMOG - a 'massive multiplayer online game' - with the launch of the official Cannes Lions app, announced today.
 
The festival will see attendees awarded points called Pings. Pings are gathered via the app for a range of activities including attending seminars, networking with other attendees, collecting work to take home and much more.

The Pings collected via the app translate to points on a leaderboard, with only the top ten leaders displayed. And of course, 'points mean prizes'!
 
Each day (Monday to Friday) the individual at the top of the leaderboard at 17.00 hours will receive a prize. The person to get the most Pings on Saturday at 12.00 hours will be named the ultimate 'Win Cannes' victor and will win a delegate pass for Cannes Lions Festival 2014.  

WATCH THE VIDEO
GET THE APP

Visit the Win Cannes website for more information.

This week, six young students descended upon TBWA\Chiat\Day New York as part of their three month 'alternative internship'. The Hyper Island students, who are studying Interactive Art Direction, chose to approach the standard three-month internship by launching The Pop Up Agency: an agency that challenges the traditional ways of working.

The idea is that the students work for 48 hours with start-ups, companies and agencies around the world. After working for 48 hours, they deliver a concept or a strategy focused on a clientʼs need. Then the team folds up and moves on to the next challenge. Their goal is to do 15 jobs in 15 countries in 15 weeks. TBWA\Chiat\Day New York is their 11th week in their 11th agency.

Jaguar reveals the global advertising campaign for the launch of its definitive sports car - the F-TYPE. As Jaguar's first new true sports car model in 50 years, the new F-TYPE represents a return to the company's heartland: a two-seater, convertible sports car focused on performance, agility and driver connection.  

The campaign with the intriguing invitation: "Your Turn", is spearheaded by a TV/Cinema ad which breaks mid-May, and will run through to July 2013.  Using motion, sound and design queues the campaign invites prospective owners to experience the new Jaguar F-TYPE.

The multi-channel campaign will include integrated activity across TV, Cinema, print, outdoor, digital, mobile and tablet, as well as experiential and social media.  The campaign will roll out across the UK, Mainland Europe, China, North and South America, EMEA and Asia Pacific.

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Leagas Delaney Shanghai has been selected to partner with QQ after a four-way pitch. QQ is China's most popular instant messenger with over 780 million active users. Leagas Delaney's mission is strengthen QQ's brand image in the era of mobile Internet and to reinvigorate its leading position in the domestic instant messenger market.

Tencent's Marketing Director, Lisa Yang spoke about the appointment, "QQ's brand proposition is 'Happy Communication' emphasizing the happy experience of each user in the communication process. So we want to work with an agency that can deliver humorous ideas. We found that Leagas Delaney has a very good portfolio in this area. In the pitch, their accurate consumer insights and great creative ideas really impressed us."

GyooYong Oh has been promoted to Chief Creative Officer of JWT Korea, rounding out the agency's new leadership team. Oh will work in partnership with Junghwan Kim, who was promoted to role of Managing Director of JWT Korea in April.

Oh (left), who joined JWT in 2008 as executive creative director, has created campaigns for a range of blue chip companies, including AIA Insurance, Korea Tobacco, Samsung, Hyundai and Kia Motors. He was won continued recognition for his work in Korea, bringing home dozens of creative accolades over the last three years.

"JWT Korea has benefitted hugely from GyooYoong's creative talent, drive and leadership qualities. His confidence and growing passion to do the right thing for brands, coupled with his straight-shooting and down-to-earth nature, make him perfect for his new role. It's a well-deserved promotion," said JWT North Asia Executive Creative Director Yang Yeo.

PHD Singapore has been appointed by Transitions Optical to head its regional digital and social media account, following a recent pitch. As per the win, Singapore will serve as a regional hub, managing 4 markets in the region - Singapore, Malaysia, Philippines and Hong Kong - for Transitions Optical.

Australia: Channel 7 and SBS have followed Channel 9's lead and banned a controversial Greenpeace recycling advert which launched earlier this month.

Despite clearance and classification by Free TV- the industry regulatory body - a Channel 7 representative called the ad 'inappropriate' before issuing the ban order.

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By Gawen Rudder
 
There comes a time when it becomes difficult to distinguish between advertising and real life. As Daisy told the besotted Jay Gatsby in F. Scott Fitzgerald's sad and short novel, "You resemble the advertisement of the man ..."
 
That time was the roaring twenties, the jazz age and the golden age of advertising. In that shiny new fast-living world, business boomed, feeding on the excesses of an emerging consumer culture. Life in our industry was good. Champagne flowed. Creatively, long-established J. Walter Thompson and BBDO's DM doyen John Caples put their stamp on American commerce. Claude Hopkins and Albert Lasker of Lord & Thomas (later FCB) made their name. Brands like Ford, Maxwell House, Kotex and Palmolive blossomed and became household names. Never again shall we see such an uncritical consumer, an economy so robust, or a government so approving. It was a buoyant buyer's market and would remain so until boom became bust with the Great Depression.

Using Yara fertilizers in this rubber farm means all farmers have to be ready for its consequences claims Y&R Thailand in this spot directed by Film Factory's Panusard Tanashindawong.

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Credits - Chief Creative Officer: Trong Tantivejakul. Executive Creative Director: Jon Chalermwong. Associate CD/Art Director: Vorachai Sooksai. Creative Group Head/Copywriter: Jittra Thiuthipsakul. Agency Producer: Kamonthip Pa-obthong. Director: Panusard Tanashindawong. DoP: Chukiat Narongrit. Editing Company: Matad. Editor: Angkarn Pechsung. Post production: Shots Post-Production. Sound Design: Wild At Heart.

Publicis Indonesia's new print work for Neo Rheumacyl Forte gives relief for unbearable joint pain.

Credits - Chief Creative Officer: Kike Gutierrez. Executive Creative Directors: Maulana Sagala, Afianto. Creative Director: Arief Mardianto. Associate Creative Director: Andrea HIdayatullah. Copywriter: Maulana Sagala. Senior Art Director: Rudi Cahyadi. Art Director: Jefri Novalino. Photographer: Nurulita. Print Producer: Adityas. Retoucher: Chub Nokkaew.

Grey Group Indonesia show how with Maggi Seasoning your steak and sukiyaki meals will not taste like paper.

Credits - Executive Creative Director: Randy Rinaldi. Copywriter: Bramuhadi Satria. Art Director: Yohanes Chayadi. Agency Producer: Iman Soesanto. Photographer: Artli Ali. Client Team Director: Ms. Ly Min.

Zeno Group has appointed Jeremy Seow as Director, Insights and Planning. Based in Singapore, Seow is tasked with delivering innovative Social commerce and CRM solutions to local and regional clients - many of whom are looking to drive greater returns from their existing social marketing and engagement programmes.

Seow (left) joins from Social@Ogilvy and OgilvyOne's Consulting unit, where he focused on crafting social strategies and solutions for firms such as IBM, IHG and SingTel. At Zeno he is currently working with clients such as Lenovo and BlackBerry.
 
A recent report from the China Internet Network Information Center (CNNIC) noted that the country's e-commerce market grew 66.5 per cent in 2012 - to USD190 billion. It also cited social media and mobile as two key growth drivers - with 41.8 per cent of shoppers saying they had first seen information or promotions about a product on social media before deciding to buy.

Social@Ogilvy, the leading social media agency in Asia Pacific, has announced the appointment of Mehdi Lamloum (left) as creative director, based in Hong Kong.
 
In this new role, Lamloum will work to further integrate social media across Ogilvy & Mather's marketing discipline, focusing on the company's new creative direction and commitment to social innovation.
 
Lamloum joins Ogilvy & Mather's Hong Kong-based regional Social@Ogilvy team from Ogilvy & Mather Tunisia where he helped propel the agency to global prominence with a series of powerfully executed insight-driven social media campaigns.

Umay+, one of the leading operators within the revolving loan category in Thailand, recently launched an annual brand campaign developed by Alpha245/Leo Burnett locally. 
 
The new campaign continues the brand's communication from last year which is focused on "there are reasons behind every purchase" that aims to change the perception people tend to have towards others who have taken up loans. Through the agency's 'dirty feet' research, the team unearthed people insights that across financial status and age groups that there are reasons behind every purchase - encouraging people not to undermine others with their own judgments.

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Ben Eagleton is thrilled to announce that he's found a new permanent home at 29 Hutchinson Street Surry Hills.
 
"Since going freelance about 8 months ago, I've been mulling over the idea of setting up my own grading facility again. I came to the conclusion that the best way forward was to set it up within an existing post house because of the synergies that would exist between the two companies. My first port of call was Fin Design as I've known the team there for years and have a high regard for their work.

To view some of Ben's latest work, please visit http://www.beneagleton.com.

For all bookings, please contact Louisa Eagleton or Ben Eagleton at contact@beneagleton.com. 

STW has launched Edge Asia - a leading regional digital advertising network with key offices in five major South East Asia markets.

The first regional digital network truly 'born and bred' in South East Asia, Edge Asia has a strong foothold across the Vietnam, Thailand, Malaysia, Singapore, and Indonesia markets. Edge Asia has a team of more than 450 staff with a client roster including powerhouse brands such as HSBC, Diageo, Visa, MSN, AIA, Samsung, Citibank and Mead Johnson.

The Edge Asia network has been created by bringing together the power of established STW-majority owned agencies, including Edge Marketing in Vietnam, newmedia+ in Thailand, and Antics Studios in Malaysia, Singapore and Indonesia. Each of these agencies will rebrand as Edge Asia to form the new network.

Razorfish has announced the appointment of Manan Mehta as head of business - India and senior vice president. Mehta joins Razorfish from Taproot where he was managing partner and was the founding member of Taproot India. Razorfish will be based out of Mumbai and will work with clients across the India region. His mandate will be to introduce and establish Razorfish in India and put together an A-team to run client operations.

Says Mehta: "The opportunity to impact client's business by combining cutting edge technology with creativity has compelled me to take up this assignment with Razorfish. In India, businesses at large have started acknowledging the active role that digital and technology can play in building their brands, and are gearing up to embrace this new world order. In fact, there are organizations that have started institutionalizing social thinking across departments.

Heineken Malaysia will team with Spotify at the June 15th KL Live concert in Kuala Lumpur.

The partnership with Spotify will be brought to life via Heineken's most anticipated music event, Heineken Green Room at KL Live. In anticipation to the music event, Malaysia's local music and art scenesters have created an exciting retrospective playlist in Spotify featuring music inspired by Heineken Green Room.

Click here to check out Heineken's Green Room playlist link.

Warc has revealed the 18 judges who will decide the winner of the 2013 Warc Prize for Asian Strategy.

Those joining Mondelez International's Leanne Cutts (left), who will chair the judging, include senior client-side marketers from Samsung, Unilever, Diageo, Marico, Procter & Gamble, and more.

Agency-side judges include executives from BBDO, Ogilvy & Mather, McCann Worldgroup, OMD, BBH, Weiden + Kennedy, and more.

View details of all 18 judges here.

Download the entry kit here.

Cheil Worldwide Inc. has announced today a new vision to mark the company's 40th anniversary of its establishment. The company, headquartered in Seoul and with over 4000 employees arounrd the globe, also unveiled a new corporate identity reflecting the vision.

Dai-ki Lim, the President & CEO of Cheil Worldwide explained: " Starting today the key word that identifies Cheil Worldwide is 'move', which is about changing the level of the company. We will change the level of our business, from an advertising-level to a solution-level, as well as our approach to work, from a work-level to an emotion-level."

The company slogan, 'Ideas that move', reflects the new vision. Cheil makes it no secret to move the company to the level where it can move its clients and ultimately, the world.

Ogilvy India's Mumbai office has won the creative duties for the retail giant 'Home Centre' in Middle East and North Africa. The appointment followed a multi-agency pitch that saw the participation of several creative agencies from India. Previously the creative duties were handled by a local agency in the UAE.

DDB Group North China has appointed Flora Huang (left) as Human Resource & Talent Director. Based in Shanghai, Huang will head up the Human Resources teams for both Beijing and Shanghai offices.

Prior to joining DDB, Huang worked as the Regional Talent Manager for Saatchi & Saatchi X (SSX), APAC in Guangzhou. As a member of senior management at SSX APAC, Huang worked with management to build the agency's talent to meet the needs of business growth, while strengthening the agency's core values and vision through the talent agenda.

Richard Tan, President and CEO of DDB Group North China, expressed his enthusiasm for Flora's talents, saying: "With her entrepreneurial passion and strategic thinking, I believe Flora will lead the team to build a force of integrated DDB talent network across North China, ensuring a healthy talent pipeline to flourish and be retained."

JWT London has launched a new campaign, to air in Hong Kong on June 1, for HSBC to promote the global bank's sponsorship of the British and Irish Lions tour of Australia.

It's 125 years since the British & Irish Lions first set sail to Australia, and to celebrate, HSBC reimagines the epic voyage, with Lions legends Brian O'Driscoll, Warren Gatland, a crew of legendary British & Irish Lions and a cabin boy on a mission.

The journey of the ship and its Captain and crew is mapped on HSBC's Youtube channel (which acts as a hub to the campaign) with a unique and pioneering digital experience that allows people to engage with each of the rugby legend's own epic journey in their individual sporting histories. Viewers will be offered the option to click on hotspots over the 90" version of the film to dive into more detailed content about players. In tandem, press, twitter activity, Digital OOH and digital display narrate the journey of the Tour itself with reactive highs and lows being brought to life before and after each warm up and Test match game.

The film will launch this weekend preceded by the interactive YouTube experience on Thursday. The experience will host the story of the legendary lions, and up to the minute exclusive content including all the latest news from the tour.

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View the trailer

Each week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Troy Hitch, senior vice president and executive creative director at EnergyBBDO/Xi Chicago.

READ HIS REVIEW

Cap'n Crunch in the US is using Vine to join in on the Ryan Gosling meme which has gone viral over the last few days. 

The memes, originally created by Ryan McHenry, were a series of 6-second Vines showing the actor in various movie clips refusing to eat his cereal.
 
In a quick thinking social media move, Cap'n Crunch has  decided to insert itself into the conversation by making a Vine of its own stating "Ryan Gosling won't eat his cereal... unless it's Crunch Berries. #CapnMakesItHapn"

VIEW THE ORIGINAL VINES
VIEW THE CAP'N CRUNCH VERSION

Delegates at this year's Cannes Lions festival are set to join an MMOG - a 'massive multiplayer online game' - with the launch of the official Cannes Lions app, announced today.
 
The festival will see attendees awarded points called Pings. Pings are gathered via the app for a range of activities including attending seminars, networking with other attendees, collecting work to take home and much more.

The Pings collected via the app translate to points on a leaderboard, with only the top ten leaders displayed. And of course, 'points mean prizes'!
 
Each day (Monday to Friday) the individual at the top of the leaderboard at 17.00 hours will receive a prize. The person to get the most Pings on Saturday at 12.00 hours will be named the ultimate 'Win Cannes' victor and will win a delegate pass for Cannes Lions Festival 2014.  

WATCH THE VIDEO
GET THE APP

Visit the Win Cannes website for more information.

The most fearless and skillful drivers in the world are back starring in the latest Hot Wheels World's Best Driver movie via Aussie agency Mistress, Los Angeles.

Hand-picked for their incredible automotive abilities, Team Hot Wheels drivers are recruited to test the most advanced vehicles and attempt the most challenging stunts at a secret location known as the Hot Wheels Test Facility.

VIEW THE MOVIE

Danish premium butter, Lurpak, has this week launched its first Australian television commercial, "The Cook", as part of the new "Weave Your Magic" campaign via Wieden + Kennedy UK.

The TVC is part of a $10 million marketing strategy that includes print media, outdoor, digital, sampling, and sponsorship of LifeStyle Food and Taste of Melbourne cooking school.

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New Zealand: DDB Group New Zealand has announced a changing of the guard in its senior leadership team following a decision by CEO Sandy Moore to step down from his role. Current managing director, Justin Mowday (centre), will become CEO DDB NZ on 1 June and will report to Auckland-based executive chairman for Australia/NZ, Martin O'Halloran (far left).

To further strengthen the management team, DDB has also announced the appointment of Chris Riley (above, right) to the newly created chief operating officer (COO) role. Riley joins from sister agency OMD, where he is currently managing director.

Isobar Asia Pacific has announced a new leadership structure in China to embrace integration, further enhance scale and capability, and support the future growth of Isobar China. This new structure not only integrates newly-joined companies within Isobar China, but prepares for further acquisitions in the pipeline, which will rapidly enhance the agency's capabilities and geographic coverage.

Having acquired OMP, one of China's largest independent digital agencies, Isobar China expanded its offering and footprint to five cities in China, and tripled staff numbers in 2012 alone. Enhanced by organic growth and digital acquisitions over the past year, Aegis Media became the largest digital media trading platform in China, as of 2013.

DDB Group Asia Pacific, Forethought Research and Monash University have claimed Chinese companies have a real opportunity to change the way we develop creativity by not being stuck in the old Western ways.

The panel discussion featuring John Zeigler, Chairman and CEO of DDB Group Asia Pacific (pictured); Dr Damian Collins, Director & Principal of Forethought Research; and Professor Mike Ewing, Monash University, set out to prove that current measurement and market research techniques, established more than 50 years ago, needed an overhaul. They claimed, using new emotional theory knowledge, brands could create great creative that will be more efficient and importantly more effective.

Zeigler said, "China has watched the world change. They now have the opportunity to review the current marketing thinking and adapt it based on new understandings. I believe many Western brands are entering China with the wrong premise."

British Airways is celebrating all things British in a new campaign by BBH Asia Pacific, with new direct flights to London from Colombo and Chengdu,

The print campaign illustrates a British Airways plane serving up British icons and attractions from the River Thames to Big Ben in sections of the plane ranging from the plane's tail to the cockpit.

A schematic diagram accompanies the illustrations with a fact or quirk that includes:

• Buckingham Palace - One Prince still up for grabs
• Fish & Chips - Today's catch in yesterday's paper
• Wembley Stadium - A cathedral of football and music
  

The work was developed for markets in Asia where British Airways is launching new routes direct to London.

PT Jakarta Monorail, which is re-starting work on the city's much-awaited monorail project, has handed all branding, advertising, events, PR and digital marketing duties to XM JWT, a new joint venture created by JWT Jakarta and digital agency XM Gravity.

The monorail, one of Indonesia's most important infrastructure projects, will carry more than 3 million passengers per day when the first two lines are completed in 2015, helping ease Jakarta's legendary traffic jams. The project stalled in 2008, but is now back on track after the consortium was restructured and privatized. Singapore-based investment firm Ortus Holdings now controls 90% of the consortium.

XM JWT will start work in June with a series of exhibitions to launch and showcase the project, including a crowdsourcing initiative that will let Indonesians name the monorail.

Homepro's biggest sale of the year comes with the biggest chase in this spot from BBDO Proximity Bangkok directed by Thanonchai Sornsriwichai.

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Grey Group Indonesia created a newsworthy story about the innocence of the Porong Sidoarjo children who crafted a bust statue gift made of mud for the President of Republic of Indonesia Susilo Bambang Yudhoyono (SBY).

VIEW THE IDEA

They then personally delivered it to the Presidential Palace, 462 miles away from their home, Desa Besuki, Kecamatan Jabon, Porong Sidoarjo, East Java. 

Following the worldwide launch of Windows 8 operating system, JWT Beijing has released an online advertising campaign of three videos with the intent of keeping top-of-mind momentum and buzz.

VIEW SPOT 1
VIEW SPOT 2
VIEW SPOT 3

The Cannes Lions International Festival of Creativity has announced that this year, a selection of its world-class content will be streamed live across the globe through Lions Live - a partnership between Cannes Lions, global media agency network Mindshare and YouTube.

Lions Live will stream one live seminar session per day on the Cannes Lions YouTube Channel for the duration of the Festival, with sessions selected via an open vote by the public. Each streamed session will then be accessible on-demand for a period of two weeks following the Festival. Voting for the session to be streamed will be opened on Friday 24 May 2013 and will close one week before the Festival begins.

DDB Group Korea has won Johnson & Johnson's Medical business after a competitive pitch. DDB Group will concentrate on developing campaigns for Johnson & Johnson's LifeScan brands ads in Korea, expected to role out in May this year.

Kevin Koh, CEO of DDB Group Korea said, "We are delighted to have been given the opportunity to work with a prestigious and global brand such as Johnson & Johnson Medical and to develop campaigns to market products in its on-going support for diabetics."

JWT China Chairman and North Asia Executive Creative Director Yang Yeo has appointed creative powerhouse Bill Chan (pictured left) as Chief Creative Officer for JWT Shanghai.

The move marks a homecoming for Chan, who first joined JWT Shanghai in 2000 and led the agency's creative department from strength to strength for six years. Chan, who hails from Hong Kong, has won acclaim at global, regional and local award shows, including Cannes, Clio, One Show, D&AD, and London International Awards.

JWT Shanghai received numerous accolades during Chan's tenure, and was ranked as the number one agency in China in 2004 by both the China National Advertising Awards and the HK4A's creative awards, and was named Campaign Brief's Agency of the Year, for China, in 2005. Chan later worked as ECD for both McCann and Ogilvy in Beijing.

He replaces JWT Shanghai Executive Creative Director Elvis Chau (pictured below), who is leaving together with Managing Director Eric Lee in June to start a new venture.