‘Go Forth’ in Levi’s: latest W+K global campaign delivers message of hope and empowerment
August 22 2011, 3:20 pm | | 8 Comments
For the global launch of Levi’s “Go Forth” campaign, the film, starring real pioneering youth of Berlin, delivers a message of hope and empowerment.
Created by W+K Portland and directed by Ralf Schmerberg, the film features scenes of the German landscape from Berlin to the Baltic Sea and includes the poem “The Laughing Heart” by American poet, novelist and short story writer, Charles Bukowski.
8 Comments
Makes me sad. I remember when Levis ads had ideas in them.
You hear the lines and you think, wow, that’s a great poem. So beautiful.
And then you hear this reading and you realise how bad it actually is.
http://youtu.be/va1t6a0zCkQ
Nice one PIng.
One day, in about 15 years, you will have hung around long enough to be ‘awarded’ a CD role by default in some shitty middling agency, and then you can reject work like this from young, idealist creatives and instead make the kinds of pathetic, gag ads we see on Australian TV right now. And we will all be the poorer for it.
Stick to your flyers and wobblers and leave the TV to the guys who know what they’re talking about.
Bukowski would have loved this.
Bukowski would indeed have loved it. And he would even have seen hope for a dumb fuck like ping.
I doubt most of the rest of us do.
Twaddle.
Puma Social: 1
Levi’s: 0
There’s that voiceover yet again…
Hmmmm.
Good to see that Levi’s have edited out the riot shots with the guy facing off the riot police. Why don’t Campaign Brief mention this? I thought after London this ad was going to be put in the trash. Good to see Levi’s using the green approach and recycling overseas ads in Australia.
Love the Charles Bukowski poetry though. Next they can do an ad with some of his quotes from ‘Notes of a Dirty Old Man’. That should go down with the feminists about as well as this did with London’s riot victims.
Not sure what Ping is on about though – there seems to clearly be an idea here. It just so happens that it’s Nike’s ‘Just do it’ idea from the 80’s.