Ogilvy & Mather Sydney ramps up management with Nathan Quailey as new general manager and Leigh Bignell in executive business director role

Ogilvy & Mather Advertising Sydney has bolstered its management team announcing Nathan Quailey (right) as the new general manager and promoting Leigh Bignell (middle) to the newly created role of executive business director.

Effective immediately, Quailey will take the helm as GM for the Sydney office, charged with driving the advertising agency’s overall performance and overseeing staff. He will continue to work on major client Vodafone, while further developing the agency’s future business plan.

Quailey will be supported by Bignell, and both will work on the agency’s overall performance, while continuing to work across Nestlé, NSW Government, and Purina.

Ogilvy Australia’s CEO Andrew Baxter (left) said both Quailey and Bignell have had long and successful careers at the agency, with “a proven ability to develop and deliver successful creative solutions for a broad range of clients.”

Says Baxter: “Nathan has incredible energy and enthusiasm, and with his trusted client relationships and ability to lead a collaborative team he is a valued member of the Ogilvy family. We’re excited to have him take this next step. Leigh has also long been a strong leader within the business, with her strategic skills and can do attitude admired by both her clients and the agency team.

“I look forward to working with them both, and watching the continued success of the advertising agency under their leadership.”

With more than 15 years’ advertising experience, Quailey began his career with Ogilvy in 1997, leaving the agency briefly before returning in 2010. Bignell has been with Ogilvy for more than 10 years, and has led teams on Qantas, Coca Cola, Tourism New South Wales, Unilever, and the Australian Women’s Weekly.

Quailey replaces Richard Carr as GM, who has taken on the newly created role of General Manager at JWT.

Says Baxter: “Richard has been with Ogilvy for more than 10 years and has made a significant contribution to our business and staff development. We’re incredibly pleased that he can stay within the STW family to further develop his career and take on new challenges; one of the many benefits of being part of a strong and successful group.”