Song Zu’s Ramesh Sathiah to lead LIA 2013 TV/Cinema/Online Film – Music & Sound jury

Australia’s Ramesh Sathiah will lead the prestigious London International Awards 2013 TV/Cinema/Online Film – Music and Sound Jury.

Sathiah (left) is a partner and creative director of Song Zu, Australasia’s most awarded music and sound design company with studios in both Sydney and Singapore.

After obtaining a Bachelor of Music at Southern Cross University, Sathiah launched his music career working in studios throughout Sydney as an engineer/producer for various Australian artists as well as his own band who were signed to Warner Music.

Sathiah joined Song Zu at age 23 and by 25 was made creative director of the Singapore operation. In this time he worked on some of the biggest campaigns in the world including Motorola (directed by Oliver Stone), Singapore Airlines, Nokia and countless others.

Currently based at Song Zu Sydney, Ramesh has won a string of awards for his recent work including Smirnoff featuring Pharrell Williams and Bundy 5 (Ain’t No Nancy Drink), the latter winning a London International Award, a Gold Clio, an AWARD award and two Adfest awards.

“The Music and Sound category for TV/Cinema/Online Film is relatively new as an independent category for LIA and generated some zealous debate in the 2012 judging room. Music and sound plays a hugely important role in advertising and communications and is not always given the recognition it deserves for its creative impact on audience. We invited Ramesh to chair this year’s jury because we felt that his passion and extensive experience in the music industry would ensure that the same attention, enthusiasm and passion continues on in the 2013 judging room. We are absolutely thrilled that Ramesh has accepted.” says Barbara Levy. LIA President.

Sathiah said: “I am thrilled to be invited to be Jury President, it really is an honour and i am looking forward to being inspired by the best work in the world and meeting everyone else on the Jury. It’s going to really suck going to Vegas though…”

28th London International Awards judging takes place at the Encore Hotel in Las Vegas from 4th – 12th October 2013.

About LIA: Receiving over 15,000 entries from 76 countries in 2012 LIA has established itself as a revolutionary global leader celebrating creativity, the power of ideas, and new technology in all forms of Advertising and Design. Defining its 28-year history, Barbara Levy, founder and president of LIA, continues her innovative leadership meeting the demands of our ever-changing industry. Launched in 1986 with the purpose to be different, LIA was the first truly international award, accepting entries in Television, Print and Radio media from around the world, and judging them equally. LIA now accepts entries into ten unique media types.

LIA Educational Initiative: In 2012, LIA announced the launch of its ‘Creative Conversations’ program targeted to Young Creatives from around the globe. As a way to give back to the very industry that has made LIA a trailblazer across the awards landscape, LIA coordinated a week of seminars, ‘conversations’, lunches and dinners that were both educational and stimulated discussions around the future of Advertising.

In 2013, ‘Creative Conversations’ will once again take place at Encore/Wynn Las Vegas during the week of the October 2013 LIA Judging Sessions. The entire initiative, including travel, meals and hotel expenses, is fully funded by LIA.

Only seventy attendees from around the globe will be invited to this intimate, invitation-only event. LIA has communicated word of the ‘Creative Conversations’ to various global agency networks, independent agencies, production companies, associations and media outlets (including Campaign Brief for Australia, Asia and NZ). The managers of these companies and associations will choose individuals for the exclusive opportunity to experience LIA’s educational initiative.

The leaders of the ‘Creative Conversations’ in 2012 included: Ted Royer, Susan Credle, Israel Diaz, Sonal Dabral, Tony Calcao, Jeremy Craigen, Faris Yakob, Neil French, Phil Growick, Doerte Spengler-Ahrens, Bob Garfield, Jonathon Ker, Ralph van Dijk and Scott Elias.