Cannes Lions entries reach record for its 60th year
A record 35,765 entries from 92 countries have been submitted to the Cannes Lions 60th International Festival of Creativity, the largest and most prestigious global international annual awards for creative advertising and communications.
For a fifth year in a row, entries have increased at a steady rate with this year seeing an overall growth of 4% across 16 different awards categories: Branded Content & Entertainment, Creative Effectiveness, Cyber, Design, Direct, Film, Film Craft, Media, Mobile, Outdoor, PR, Press, Promo & Activation, Radio, Titanium & Integrated and the new Innovation Lions categories.
Says Philip Thomas, CEO of Cannes Lions: "As the industry continues to evolve, Cannes Lions entries evolve with it, with work coming from more countries than ever, and the newer categories like Creative Effectiveness, PR and Branded Entertainment showing significant growth. Sixty years ago, 187 films were shipped to Venice to be judged by the first jury, and it's extraordinary to think that in 2013 more than 300 jury members will judge nearly 36,000 pieces of work. But one thing has remained the same over the years: the winners will represent the best of the best, and show the way forward for creativity in our industry."
Branded Content is up 21% and Outdoor is up 16% to 5613 entries. Press remains the largest category despite a 6% fall in entries with 5711 ads entered. The biggest drops were in the Titanium, Radio and Film Lions categories.
All entries can be viewed in the Palais des Festivals in Cannes during the Festival week. For the first time ever, delegates can attend live judging sessions of the new Innovation Lions category where shortlisted entrants will present to the jury panel.
Anyone wishing to attend the 60th Festival of Creativity can view the available delegate packages and find details of how to register at www.canneslions.com