Luscious International director Tina Bull shoots new Monmilk spot via McCann Health Shanghai
Children’s drawings are brought to life in this charming visual piece for Monmilk, from Luscious International director Tina Bull via McCann Health Shanghai.
Hundreds of paper planes containing a child’s dream travel to exotic locations around the world, from the Cappadocia Mountains of Turkey to the grand Opera Theaters of Europe.
CGI paper planes and animations were carefully choreographed with the live action shots to show a seamless flow throughout.
Says Bull: “I wanted to portray the kid’s dreams as free spirited and able to travel anywhere in the world. Shooting most of the spot in Budapest we were spoilt for choice when it came to beautiful locations.
“The kids own drawings display a charm and naivety but I was also very conscious that the locations did not over power the simple illustrations.”
The campaign produced for the Chinese market is on-air this week.
To watch Bull’s reel in full, click here.
Client: Monmilk
Agency: McCann Health Shanghai
ECD: Kevin Lee
CD: Bai Xuefeng
Director: Tina Bull
Producer: Tim Berriman
Production Co: Luscious International
DOP: James Brown
Music: Nylon