Australia’s Cannes Contenders: DDB Sydney and The Campaign Palace Sydney
How will OZ perform at Cannes this year?Over the next month in the lead up to the Festival, Campaign Briefwill be showcasing the work we hope will impress the judges…
DDB Sydney
This press campaign ‘Nightmare Parks’ brings to life the old problem: you’re searching for a parking space and the only one you manage to find is between a rock and a hard place.
DDB Sydney
The growth of portable music players and mp3-enabled phones has had an unexpected and alarming consequence; headphone related injuries. Unable to hear the sounds of approaching vehicles, pedestrians are needlessly putting their lives at risk every time they cross the road. This DDB Sydney campaign aimed to create awareness of this problem and prompt people to take care when listening to music near traffic.
DDB Sydney
The ‘Cross country’ TVC tells the story of a young couple who, after experiencing the quality of their new Tiguan, have developed an appreciation for the ‘finer things in life’.
DDB Sydney
The ‘Memories’ TVC is filmed entirely through the eyes of a young girl and focuses on the role of the first family car and the special place it holds within family life to help the brand create an emotional connection with consumers.
DDB Sydney
Volkswagen Australia launched an integrated campaign to introduce the luxurious and stylish Volkswagen Touareg to the Australian luxury SUV market.
The Campaign Palace, Sydney
Panasonic launched its new Blu-Ray disc recorder in October with a quirky online campaign featuring an ordinary, football-loving 26-year-old from Sydney’s Northern Beaches. ‘The Persecution of Rommy Gulla’ was the brainchild of Reed Collins and the team at The Campaign Palace, Sydney. For 28 days Rommy Gulla volunteered to be pranked every day for a month starting Monday, October 3. Fans are also invited to participate and suggest pranks during the 28-day period, with the best becoming a reality. The project was designed to launch the new 1 terabyte Panasonic BWT800 3D Blu Ray Disc Recorder which is capable of recording 28 days, or 684 hours of high-definition content. Viewers could watch Rommy’s daily pranks and others that they may have missed through Facebook and YouTube. They also had the opportunity to contribute their own ideas on how to make it the longest 28 days of his life. The submissions were voted on by other fans and they won some awesome prizes in the process.
The Campaign Palace, Sydney
A print and POS campaign for Sacred Grounds Organic Fair Trade coffee. “Doing something as simple as choosing a coffee that helps the less fortunate should make anyone feel pretty darn good. It’s the small things we do everyday that can make a real difference,” says Palace CCO, Reed Collins. “We wanted to create a campaign that has a little personality for what is, sometimes, a pretty somber issue.”