Simon Veksner: The trick that guarantees you will get your ad bought
October 7 2014, 11:45 am | | No Comments
By Simon Veksner
Creative Partner, DDB Sydney
Simply mention the product name repeatedly, throughout the ad.
The good news is that the Client will probably really like it.
And it will sail through research.
The bad news is that it will almost certainly be a terrible ad. READ ON…