Malaysia Airlines and Tourism Australia launch new travel content series via Radical Orange

Radical Orange has announced that Malaysia Airlines and Tourism Australia’s online travel content series Enrich Luxe Retreats: Destination Sydney has launched on in-flight entertainment and YouTube.

The travel series focuses on Sydney as a travel destination and the airlines’ Enrich frequent flyer program. Enrich hosts Enrich Luxe Retreats where the most loyal platinum members get treated to an unforgettable adventure. Radical Orange produced a content series around the Enrich Luxe Retreat in Sydney featuring Kristy Best as host. The series promotes Australia and Sydney as a travel destination and showcases a selection of amazing activities and venues in Sydney, Port Stephens and the Hunter Valley.

VIEW THE SERIES

The series is the second content series Radical Orange has produced for Malaysia Airlines after the production company was engaged by Crossman Communications to produce Destination Kuala Lumpur featuring MasterChef favourite Poh Ling Yeow. The series with Yeow formed a major part of the My Malaysia, My Airline campaign which has recently been awarded with Gold for Best Brand Campaign (Service) at the PR Week Asia awards.

Radical Orange has been responsible for the full production process from script writing to production and post-production.

Malaysia Airlines (Client)

Sound Design & Mix – Andrew Hunter