Bestads Six of the Best reviewed by Clark Edwards, creative director, …
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Across the two-week tournament, ASB Rally for Charity saw some of the best tennis players in the world help raise the money on their best rallies on centre court. When a rally reached 10 hits, ASB started donating $10 to RMHC for every successive shot. A web application pushed out data to allow in stadium spectators to see the dollar value accumulate on the big screen live during the game and between games on Sky TV.
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This week's guest judge is Clark Edwards, creative director, AMV BBDO, London.
My pick this week is Mercedes-Benz, 'The Encounter'. In the sixth months since Stranger Things aired, I'd hazard a guess that the show's been referenced more times by creatives in meetings than the number of people who actually watched it. However this spot, although clearly taking inspiration from, has borrowed just enough for it to work. A simple idea that's well cast and looks nice. Plus, the girl's hair near the end is dimension alteringly great. READ MORE...
Says Brigid Alkema, ECD, Clemenger BBDO, Wellington: "Until now speed messaging has focussed on the negative impacts of speed. This new chapter highlights a benefit, not a cost, of the speed of a driver."
The new AV piece, directed by Noah Marshall of The Sweet Shop, shows the outcome of a competent driver choosing less speed.
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The campaign used 200 litres of jelly to recreate eight of the world's most recognisable and desirable landmarks. Expedia has helped millions of Pacific travellers fulfill their travel dreams, so replicating the world's most famous landmarks in jelly is a quite literal representation of the brand bringing the globe to its customers on a plate.
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"No man ever steps in the same river twice, for it's not the same river and he's not the same man." - Heraclitus
I am lying in the middle of the Noosa River an hour outside of Brisbane. After a pretty crazy year where we were working right up to Xmas I was suddenly on vacation. Holidays are strange, lovely things. They creep up on you with the best of intentions. It's like a really weird neighbour who appears out of nowhere from behind a hedge only to give you some freshly baked Blueberry muffins.
Well, I find it hard to decompress anyway. You are working flat out and then suddenly you are supposed to do the opposite. It's like you are going down the main straight of Monza at 300kms an hour and halfway down you are told to make a hard right turn. Tricky.
The D&AD Next Awards aims to find the next big names in film and photography and promote them back to the industry, through mentoring introductions to established industry figures. This year, Next Photographer will once again be held in partnership with Getty Images and will offer the winner a $5000 prize grant amongst other opportunities.
The reduced pass prices are designed to enable more emerging industry talent to attend the Festival. For all those under 30, the eight-day 'Complete' pass has been reduced by 255 Euros since 2016. Two-day 'Young Lion' passes for the specialist events that run alongside the Festival - Lions Health, Lions Innovation and Lions Entertainment - now start from 895 Euros, while passes for students in full-time education range from 350 Euros to 1,100 Euros.
Senior (above middle) will ensure a smooth transition over the next three months, and will continue to work directly with Arthur Sadoun, CEO Publicis Communications, as strategic advisor throughout the rest of the year before leaving the network to pursue personal ambitions. The move comes three months after the controversial departure of Saatchi & Saatchi global Executive Chairman and Publicis Groupe Head Coach, Kevin Roberts.
This year's jury consists of top names in sports marketing and business from the global chief marketing officer of Under Armour, Andrew Donkin, to the president of StubHub, Scott Cutler, to the CMO of the NFL, Dawn Hudson.
BBDOh my goodness
In 2016, BBDO have no fewer than six agencies in the world's Top 10.
The agency's mantra is 'the work, the work, the work' and it shows. In the 13 years since The Big Won rankings were first published, BBDO has topped the rankings (apart from one blip in 2013 when Ogilvy & Mather muscled in.)
The work has been consistently innovative with BBDO New York in particular embracing Digital.
And that's what is most noticeable about the 2016 rankings.
Where are the hot, digitally savvy agencies that looked set to take over the world? Crispin Porter in Boulder, R/GA in New York, Shackleton in Madrid, AKQA in London, serviceplan in Munich?
Nowhere to be seen.
2016 was the year of the Kiwis, with Burger King 'McWhopper' via Y&R New Zealand the most awarded campaign in the world in 2016 followed by DB Breweries 'Brewtroleum' via Colenso BBDO Auckland at #2.
DDB New Zealand made the Top 20 creative agency list at #19. In the Country rankings New Zealand took the #3 spot from Australia, which dropped to #5 this year.
Will they be right or wrong? Only time will tell.
Do you agree or disagree?
VIEW THE 2017 PREDICTIONS HERE
Submissions now open until January 23, 2017
Dreamworks Animation CEO Jeffrey Katzenberg, Grammy Award-winner Melina Matsoukas, and Barry Jenkins, writer-director of Golden Globe Best Picture (Drama) Moonlight, will serve as judges for the competition that gives aspiring creators from all over the world the once-in-a-lifetime opportunity to apply their creative vision to creating music videos for these iconic hits.
Having directed commercials for brands including Sky, Vodafone, NZTA, Google Android, Tower Insurance, the New Zealand Navy and ASB Bank, Mandviwalla's nuanced storytelling covers a versatile range of commercial work from poetic visual film craft to character driven narratives. This observed and considered type of film making demonstrates a passion for capturing insightful moments of humanity.
Says Kevin Swanepoel, CEO, The One Show: "The One Show is the first major awards show to recognize social influencers in their own dedicated categories. Social influencers wield incredible clout, in some ways more than traditional celebrities, because of the level of accessibility and intimacy that their fans feel. That level of engagement, as well as the social and tech savvy of social influencers and their audiences, lends itself to campaigns of tremendous innovation and effectiveness."
This week's guest judge is Robyn Stern, associate creative director at Saatchi & Saatchi, Los Angeles.
Winner: TOUS: Tender Stories No. 5.
Runner Up: Reporters Without Borders.
This category was a toss-up for me. These two stood out because their message kept me engaged. And while I wish TOUS was shot by Wes Anderson (since it clearly pays a homage to him in a small way) and did away with Gwyneth's name titled up, it made the product the hero of the story while seamlessly integrating into the spot as a whole. (I mean, what woman wouldn't want those rings?!). The fact that the dog's name was Robi(y)n had nothing to do with it. Really. READ MORE...
There are 18 categories to enter. The deadline for categories that are judged remotely is Friday, January 13, 2017. These categories are: INNOVA Lotus, Integrated Lotus, Interactive Lotus, Mobile Lotus, Internet Film & Other Film (under Film Lotus), and Radio Lotus (including Lotus Roots in these Lotus categories).
The deadline for all other categories is Friday, January 20th, 2017.
To enter visit www.ADFEST.com.
The 22 creative jurors, representing 10 countries, will judge entries from around the world for excellence in craft, design and innovation. Deadline for entry is January 31, 2017.
Says Tim Lindsay, CEO, D&AD: "Given that we operate at a really high standard, the judging criteria are simple. There are three of them: Is it a brilliant idea? Has it been beautifully executed? Is it relevant to its context?"
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Finch was ahead of US-UK based MJZ. with global company The Sweet Shop (headquartered in NZ) third followed by UK-based Somesuch and Scandinavia's Bacon.
Australian production companies Goodoil Films, Plaza Films and Rabbit Content share 6th spot with US/UK shops Academy Films, Anonymous Content, Biscuit Filmworks, Lord + Thomas and Partizan.
VIEW THE WORLD RANKINGS 2016
VIEW THE WORLD 5 YEAR RANKINGS
VIEW THE WORLD ALL-TIME RANKINGS
The USA was a clear leader in 2016, with 267 points, followed by the UK on 191 points, Australia on 156, Brazil on 143 and France on 77 points.
Sweden was placed 6th with 63 points, followed by South Africa in 7th spot (52 points), New Zealand in 8th spot (44 points) with Canada and Germany sharing 9th spot (41 points).
The USA is the All-Time leading country over the last decade, with 2401 points, ahead of the UK on 2006 points. Australia is placed 3rd on 1440 points, Brazil fourth on 931 points and New Zealand fifth on 815 points.
The top 10 advertising agencies in the world in 2016 were:
1. Wieden + Kennedy, Portland (31 points)
2. adam&eveDDB London (30)
3. BETC Paris (20)
3. Clemenger BBDO Melbourne (20)
5. Y&R Sao Paulo (18)
6. AMV BBDO, London (16)
6. BBDO New York (16)
8. Droga5 New York (15)
9. Goodby Silverstein & Partners, San Francisco (14)
10. Publicis Conseil, Paris (13)
Entitled 'Bauble', the spot unearths the strange, scary and funny parts of being a tween at school. Built on engaging, natural performances by child actors and coupled with honest and real photography with a magical quality, Albiston creates a film with warmth that is deeply nostalgic.
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Each TrinityP3 consultant is an industry subject matter expert and their exposure to the range of issues and challenges facing these marketers provides incredible insight into the emerging trends facing the industry.
This year the TrinityP3 consulting team share their most pressing trends and predictions for the coming year across technology, marketing, media, market research, innovation, mobile, e-commerce, search, social and more.
A furore in Russia is now spreading internationally surrounding the new Christmas TV commercial via Russian agency 3Sba, helmed by UK director Charley Stadler.
The film for MKB, Credit Bank of Moscow aired in its original length of 5minutes and has caused an uproar across Russia with feminist groups, it's being talked about on TV stations and thrown up a frenzy on Facebook. Now it is being written about in the mainstream UK press.
The film is a contemporary take on a fairytale where instead of the wicked witch we see a challenged 21st century mother with her daughter simply appealing to Santa in a traditional Christmas letter.
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This week's guest judge is Sarah Barclay, global executive creative director, J. Walter Thompson, New York.
Best: Nike 'Time Is Precious'. The absurdity of our addiction to phones and social media is delivered succinctly in a simple white-type-on-black film. The point being that maybe we could do something better with all that time. Like going for a run. While chasing likes. READ MORE...
Supermarkets and department stores continue to dominate, but luxury retailers like Burberry and pure-play digital companies such as Very.co.uk are beginning to muscle in.
As Christmas ads have become a key part of the holiday zeitgeist, much like the Super Bowl in the US, people across the world are turning to YouTube to find them with major increases in the number of views of the 2016 top 10 vs the 2015 top 10.
1. John Lewis Christmas Ad 2016 - #BusterTheBoxer
2. Sainsbury's OFFICIAL Christmas advert 2016 -The Greatest Gift
3. The Tale of Thomas Burberry - Burberry Festive Film 2016
4. #Zeitschenken - EDEKA Weihnachtswerbung
5. Neste Natal, agradeça com Coca-Cola
6. Apple - Frankie's Holiday
7. M&S 2016 Christmas Ad: Christmas with love from Mrs Claus
8. H&M Come Together - directed by Wes Anderson starring Adrien Brody
9. TEMPTATIONS - Keep them busy
10. Heathrow Airport Coming Home for Christmas
2017 is the 20th Anniversary of AdFest and it's going to be one not to miss. The theme for the four-day festival is '20 Years of Diversity' and Droga5 New York's chief creative officer Ted Royer has been named to head the jury.
Jimmy Lam, President of AdFest, says: "It's incredible to think that AdFest is celebrating its 20th anniversary next year. In 20 years, we have grown from a tiny festival on the hills of Chiang Mai into one of the best-loved industry events in Asia. The 2017 Lotus Awards will be a celebration of the world-class creativity that is now abundant in our region, and we can't wait to see which agencies are leading our industry into the future."
The social campaign was innovative in its use of the Facebook Live format, allowing fans to engage with Rudolph's incredible journey in real time as he made his way from the wild west coast of Muriwai to the heart of Auckland city at sunset. The 30-minute film was shot from Rudolph's perspective and was followed by two 15 second videos to show some of the stunning highlights from the flight.
WATCH THE TEST FLIGHT
"Everyone has a plan 'till they get punched in the mouth." - Mike Tyson
Many years ago I was in a terrible team. We didn't get on and because of this we would have these long, stupid philosophical discussions about the right way to have ideas. We would talk about structure and what things should be called and how we should approach a project. We literally did everything besides have an idea. Even now, I can remember the ball tightening, paralysing fear, I felt every day as we tried to surf yet another semantic Tsunami.
We never agreed on anything and more importantly, never had any ideas worth talking about. It was a pretty dark moment in my career but it taught me one thing.Talking about having ideas, having theories about ideas, espousing a philosophy about creating ideas is not the fucking same as having one. And it taught me one other thing.
Complexity kills ideas. Simplicity gives birth to them.
Successful organisations today are those that best adapt and respond to unceasing change. Against this backdrop, Accenture has released Fjord Trends 2017, its tenth and most provocative annual report examining the most significant emergent digital trends expected to disrupt organisations and society in the year ahead.
After acquiring a large shipment of sake from Gekkeikan, the agency designed and produced Friendship Sake.
Featuring a Japanese style illustration and a stylish paper hat, it celebrates the bonds and similarities between Japanese and Kiwi culture, whether that's our mutual love of fishing, drinking, or watching fat blokes running into each other.
Says Kate Humphries, program director for Australia and NZ: "Our grads have always done really well in Australia, and feedback from Australian ECDs on our student books has always been overwhelmingly positive, so we've always known there was a market over here for the course but we didn't want to just barge in willy-nilly, we knew that we needed to offer something that could work with Sydney's existing advertising courses, whilst also offering something significantly different in the marketplace.
Says Gary Scheiner, chief creative officer, Grey Health Group: "The most exciting innovations and biggest transformations are happening in the health and wellness space. I'm excited for this new generation of talented marketers who will get to take full advantage of that."
The Uma Thurman fight scenes in Kill Bill are impossible to forget. They're Zoë Bell as a stunt performer. The woman known as "Quentin Tarantino's muse" has also worked with him on The Hateful Eight, Django Unchained, Inglourious Basterds, Death Proof and Kill Bill 2.
Bell is Hollywood royalty. An actor. A producer. And a director.
"You care about her, you love her, you're charmed to pieces by her," Tarantino stated following the launch of Death Proof.
"Elton John: The Cut" via London agency AKQA, will launch at YouTube's end of year show Brandcast, hosted by James Corden, on Dec. 12, 2016, with entries officially opening to the public on Jan. 9, 2017. Applicants can find contest details and advice on how to enter the competition at eltonjohn.com/thecut. Music video entries for each of the songs will feature different artistic elements - submissions for "Rocket Man" will feature animation, "Tiny Dancer" will be live-action, and "Bennie and the Jets" will feature choreography.
VIEW THE COMPETITION ANNOUNCEMENT
Inspired by the classic Kiwi road trip, Summer of Safety follows the adventures of Shortland Street's Jayden Daniels as he travels around Northland's Bay of Islands and Hokianga encountering a host of friendly locals, famous faces and iconic attractions along the way.
Joining Jayden's getaway is supermodel Rachel Hunter and actor Joe Naufahu - straight from a fiery stint on Game of Thrones. Stuntwoman Zoe Bell and canine sidekick Blossom the British Bulldog, IndyCar legend Scott Dixon and Olympic bronze-medallist Eliza McCartney also jump on board the light-hearted road trip, which was filmed at ten locations across Northland.
VIEW THE VIDEO
In the dual role, Graham will split his time equally between GroupM's North Sydney offices and parent company WPP AUNZ's campus at Kent Street, Millers Point.
At WPP AUNZ, Australasia's leading marketing content and communications group, Graham will report to group business director Rob Currie on marketing and new business opportunities across the group.
To further help creatives get in the award show mood, the One Show created a custom Google Cardboard template shaped like their iconic Pencil award.
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