Screen Shot 2018-10-24 at 6.39.34 am.jpgThe Commercial Communications Council (Comms Council) has released, 'Why Aren't we Doing This? - How long term brand building drives profitability', a book written by UK strategist, Peter Field; urging marketers and business leaders to understand how overly sales-led advertising is negatively impacting their business in terms of long-term growth and profitability.
In recent times there's been intense pressure on marketing outputs to constantly supply huge short-term results. An ever increasing number of effectiveness case studies, which are drawn upon by Field in the book, show businesses following this path face both the issue of wasting money and find themselves in a downward spiral of constantly producing sales-led advertising that has no lasting impact on the business.

New York Festivals reveals 2019 Advisory Board

Advisory Board.jpgNew York Festivals International Advertising Awards has unveiled the competition's first ever Advisory Board. This world-class panel of prominent international advertising luminaries helped pilot the competition's recent transformation.
NYF's Advisory Board, formed immediately after the 2018 Executive Jury judging sessions, pulls from a brain trust of creative leaders representing 5 continents. Their sage advice and industry expertise were influential in improving the overall competition and they will provide wise counsel throughout the year.
Max McKeon.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's judge is Max McKeon, who is currently working as creative director at Colenso BBDO in Auckland.

Winner: MADC Stars 'Meet Grant'. It's hard to land a parody in a way that doesn't feel like a cheap shot. But this is a parody with purpose, because it's out there to prove you can't beat the original. The message hits the target audience (us) by wrapping itself up in the skin of campaigns we all love but with just enough of a cheeky and entertaining tone to sidestep any blowback. And a healthy dose of industry truth gives it added legs. This does what it's meant to do, and does it well. READ ON...

Connaghan-Mike-new.jpgThe board of WPP AUNZ has accepted the resignation of CEO and executive director Mike Connaghan, who will exit the business at the end of 2018, following 12 years with the business.

Connaghan has led the business for over a decade through a period of acquisition throughout Australia, New Zealand and Asia, and playing a key role in the merger of STW with WPP.

Says WPP AUNZ chairman Rob Mactier: "Mike has led the company through a period of extensive change and inspired our people to leverage our scale, global knowledge and collective know how.

"It is a testament to Mike's qualities that he recognises that it is now the right time for renewal as we seek to capitalise on the opportunities that the merger and our leadership position in the market presents, particularly as the industry undergoes further transformation."

Bestads passes the 200,000 members mark - the worldwide creative site showcasing the world's latest and greatest commercials, print, outdoor, radio, interactive and integrated work - has passed the 200,000 members mark.

Not bad going for a site started from scratch by Brian (Beamo) Beamish in 2003, reaching 10,000 members by August 2007, when he sold the site to Campaign Brief. Since then, we've made major changes to the site and as a result, added around 16,000 members per year.

Screen shot 2012-04-03 at 9.36.12 AM.jpgIf you would like to join Bestads, it's free, although for only US$30 per year (less that $3 per month), go BestadsPRO ~ JOIN NOW ~ which offers the following:

Screen shot 2012-04-03 at 10.08.08 AM.jpg• Access every archive ad, back to 2003
• Download any video or image of ads from the site
  (compiling a reel of great automotive or beer
  commercials for example, is now a breeze)
• Access Bestads rankings (by Agency, Country,
  Creative, Director, Production Company, etc)
• Get 500MB space to display your best work to the
  advertising community
• Access and contact other Bestads members
• Be a part of the global creative advertising community


All for only US$30 per year
(1/3 the cost of other creative ad sites).

Epica final entry deadline this Wed October 24

Epica_Logo_black_3f94686d1c (1).jpgThe final deadline to enter the Epica Awards, which is represented by CB in New Zealand and Australia, is end of day (Paris time) this Wednesday October 24. So agencies who shine in the fields of advertising, PR, design and digital still have time to submit their work to Epica's unique jury of journalists covering the creative industries.

The final deadline offers the last chance to win a prize, make some headlines and pick up a trophy at the Epica Awards show in Amsterdam. Plus, the winners and selected high-scoring entries will feature in the annual Epica Book, published by Bloomsbury in London.

The Epica Awards final deadline this Wednesday, October 24 (Paris time).
img_2441.jpgA blog by Damon Stapleton, chief creative officer of DDB New Zealand

"The redwoods, once seen, leave a mark or create a vision that stays with you always. No one has ever successfully painted or photographed a redwood tree. The feeling they produce is not transferable. From them comes silence and awe. It's not only their unbelievable stature, nor the colour which seems to shift and vary under your eyes, no, they are not like any trees we know, they are ambassadors from another time." - John Steinbeck

There is a type of silence that happens now and again that makes you smile. When this silence happens and you look around, the other people with you have exactly the same expression.

I was in Las Vegas to judge the London International Awards. The jury was full of some of the most talented in the business. I learnt a whole lot from them and their collective wisdom. There were many arguments and different points of view but now and again there was a fantastic silence.  In the middle of a mad adult theme park, floating in the desert sun, silence. When you see something great, you just know.
It's soon time to pick CB New Zealand Agency of the Year and Australian Agency of the Year -- and also to work out the 2019 CB Creativity/ Billings Index (or Hot+Cold Chart). Last year's NZ chart is pictured left.


As far as most agency creative directors (and increasingly, more CEOs and CMOs) on both sides of the Tasman are concerned, CB Agency of the Year is the most coveted of all trade mag titles to win - and where an agency is placed on our annual chart is critical to many agency's new business performance in the coming year (that's the bit of most interest to CEOs and CMO's!).

You'll be pleased to know it's FREE TO ENTER.
Provide all your best work on a USB stick. Please list highlights of the year, including all awards won in 2018, new people, plus accounts won and lost, plus number of staff (or billings if you can) in a separate doco.
Animation Winner.jpgThe Media Design School would like to announce the winners of their annual Bright Awards - celebrating the most creative secondary school students in New Zealand.

Media Design School's annual Bright Awards, which recognise and celebrate up and coming creative talents from secondary schools around the country, have been announced, with Auckland's Macleans College taking top honours - named Bright School of the Year.
The second annual Bright Awards sought out digital design submissions from Year 11-13 students to showcase and celebrate their creative nous in digital design and technology. Macleans College was awarded Bright School of the Year for best demonstrating its ability to produce talented students in the fields of digital and traditional design.
Screen Shot 2018-10-19 at 8.11.59 am.jpgStrategy Creative has partnered with ChristchurchNZ, the city's economic development agency, to communicate the narrative of the revitalised Christchurch city.

The narrative is centred around positioning Christchurch as a destination to explore, and is aimed at presenting the city as an attractive destination.

At the centre of this partnership is a video that has been created to bring the story of Christchurch to life using imagery from around the city, with a narrative centred on 'the spirit of exploration'.

cc68fed5-2eca-4e67-b684-dca3ba0571bf.jpgWARC, the global authority on advertising and media effectiveness, has today released its Effective Content Strategy Report 2018, outlining key content marketing themes from the world's most effective campaigns.

Drawn from the winners of the Effective Content Strategy category of this year's international WARC Awards, a global search for next-generation marketing effectiveness, the report identifies common themes from branded editorial-style content that can demonstrate a business outcome.

Says Lucy Aitken, managing editor, case studies, WARC: "Despite the stumbling blocks in encouraging advertisers to experiment with new content formats and try something that perhaps doesn't look like advertising of old, there is a palpable enthusiasm for content.

"Content is starting to take a more central role in communications strategies that recognise its strengths and its power to connect."
Screen Shot 2018-10-19 at 7.26.33 am.jpgWhat is the collective noun for a group of drones? A flock? A watch? A sentinel? A guardian as it turns out. Today sees the launch of 'A Guardian' - a glorious drone-shot film for charity Over&AboveAfrica, using collective nouns to romance the beauty of animal groups across Africa. But at the same time highlighting their vulnerability to poaching gangs.

The film is made by an international team of creatives led by former Wieden+Kennedy, 180 Amsterdam and DDB New Zealand veteran, Andy Fackrell, who has recently left R/GA LA to return to Amsterdam. The film is thoughtfully directed by another ex-180 Amsterdam creative, Sam Coleman at Giant Films in Cape Town.

SusanCredle2 (2).jpgThe One Club for Creativity, the foremost global nonprofit organization recognizing creative excellence in advertising and design, is now accepting applications for its next exclusive Executive Creative Summit, taking place on November 29-30, 2018 at the NewWerktheater in Amsterdam.

The Executive Creative Summit-Amsterdam brings together a select group of top-level industry leaders from around the globe to discuss the issues far beyond the scope of creativity that affect their businesses, providing a rare opportunity for the exchange of productive ideas in a confidential setting.  Speakers focus on a particular topic, followed by Q&A and open discussion with all attendees. 

Among the industry leaders scheduled to lead sessions are Sir Martin Sorrell, executive chair, S4Capital in conversation with Victor Knaap, Main Monk and CEO, MediaMonks; Susan Credle (pictured), global CCO, FCB and chair of The One Club; Anna Qvennerstedt, global executive chair, Forsman & Bodenfors; Stéphane Xiberras, president/CCO, BETC; Glenn Cole, creative co-chair, 72andSunny; Ian Tait, ECD, Wieden+Kennedy London; Femke Bartels, global managing director/partner, THNK School of Creative Leadership; Philippe Meunier, CCO, Sid Lee; Dinesh Sonak, Managing Director, ADCN | Club for Creativity and Kevin Swanepoel, CEO, The One Club for Creativity.
RUSH CX Award Win.jpgNew Zealand headquartered design and technology studio, RUSH, has been awarded Best CX Partner (Technology or Advisory) at the annual CX Awards held in Sydney on Wednesday night.
The CX Awards are the ultimate accolade in excellence and innovation across Australasia. This award celebrates a CX partner that has worked with client-side brands to transform any aspect of the customer experience.
2018_MarkTutssel_BW_Full (1).jpgThe Epica Awards, represented by CB in Australia and New Zealand, has announced that Mark Tutssel, global chief creative officer and executive chairman of Leo Burnett Worldwide, will be the first recipient of its Creative Leaders Tribute.
He will be handed the trophy during the Epica Awards ceremony at the KIT Royal Tropical Institute in Amsterdam on the evening of November 15. Epica is currently receiving late entries - agencies can contact Epica here.
As its name suggests, the award was launched to pay tribute to those who have shown a career-long commitment to supporting and enhancing creativity. Earlier this year, when Mark was named executive chairman of Leo Burnett, he effectively became the first creative leader of the agency since Leo Burnett himself.
_klMf-lg.jpegNew Zealand's advertising and marketing industry professionals gathered at Shed 10 in Auckland last night to recognise and celebrate the country's most effective marketing campaigns at the 2018 NZ Effie Awards, organised by the Commercial Communications Council in association with TVNZ.

MC Pax Assadi presided over the evening, which was themed 'The EFFIE Effect' - a reference to the fact that winning an Effie has a positive effect for both agencies and their clients. The Effie Awards has been run by the Comms Council in NZ for 16 years and with more than 50 Effie programmes around the world, winning an Effie is recognised globally by advertisers and agencies as the industry's pre-eminent award, representing the pinnacle in advertising effectiveness.
WX4W89Ww.jpgNew Zealand food rescuers, KiwiHarvest are on a mission to redistribute some of the estimated 103,000 tonnes of edible food that's dumped to landfill every year. Since starting the business in 2012, they have successfully redistributed rescued food to create over 5.5 million meals dispersed through 220 charities nationwide. This impressive number is set to soar with its latest collaboration with the world-leading manufacturer of optical-digital products, Olympus.

In a creative use of its annual report, KiwiHarvest via J. Walter Thompson, has incentivised the reading of key information by rewarding with donations to those in need. The more sections read the more meals are generously donated by Olympus.

For each section a user reads on their Read and Feed website, Olympus donates one meal. After the donation goal is completed, readers can then choose to also donate, then share through their social media.
Huia_Portrait_30.jpegOgilvy has announced the appointment of Huia Ngapo in the role of marketing director.

Ngapo (left) brings diverse experience, having worked in senior level roles for the last 10 years both locally and internationally.

Most recently Ngapo was the head of brand integration at Fashion TV, sales manager at NZ Fashion Week and business and trade marketing manager at MediaWorks Interactive.

Ngapo has also consulted to a wide range of companies, across the areas of brand, business development, partnership and integrated multi-channel strategy.

Says Greg Partington, MD, Ogilvy: "Ogilvy is implementing a more cohesive approach to the brand which reflects a discernible change in quality and sophistication. This is reflected in the appointment of Huia Ngapo."

Says Ngapo: "It is an exciting time to join Ogilvy. To say the level of talent, work and clientele is good is an understatement, there are incredibly interesting stories to tell here. The next chapter will be impactful and transformative."
Ben-uai-258x258.jpgBen Goodale (pictured), managing director of justONE, will leave the agency at the end of the year and take a career break. These changes provide an opportunity to relocate justONE to 318 Richmond Road and co-locate offices with 99 and Raydar, providing a comprehensive offer unmatched in the market.

Troy Fuller, managing director of 99 and Raydar, will take on oversight of the company providing synergies for clients in the building.  Amy Watson remains as managing partner of justONE, running the day-to-day operations of the agency, as she has for the past ten years, and justONE veteran Stu Hinds remains as creative director.

Nearly six years ago, the Clemenger Group NZ took a 100% interest in CRM/Loyalty/Direct agency justONE given its highly differentiated capability and dominant retail client base.  At the time, the group co-located the agency alongside 99, but the co-location didn't deliver the synergies expected. 
Screen Shot 2018-10-18 at 6.44.33 am.jpg"The Cube" campaign was developed by brand experience design firm COLLINS, with each episode brought to life by one of six talented animation and illustration studios from around the world.

Unveiled today, "The Cube: Part Three", created by Moscow-based animator Dasha Chukhrova.

Says Chukhrova: "I was inspired by main titles created by Geefwee Boedoe for the film "Monsters, Inc.".  The idea was to put the main character inside dark and playful environment. The cube moves through various obstacles and finally ends up its journey moving skyward."

PHD NZ Google Award winners.jpgPHD Group's impressive string of award wins this year continued at the Google Performance Honours Finals in Auckland last week. PHD was the only New Zealand agency to receive top agency honours at the awards which recognise exceptional work in Performance advertising in Australia and New Zealand.  
PHD Group collected awards in the Automation, Doubleclick AAA GMS (smaller clients) and Doubleclick AAA LCS (Big clients) categories, recognising the impressive efforts and skill of PHD's SEM team consisting of Emanuel Audisio, Patrick Kim, Shenine Dune and Nick Sadler.
Alex Crossan, Anh Nguyen and Laine Yeager won Q3 'YouTube All Star' awards for their exceptional work for Spark. As part of the prize, they will travel to Google HQ in Mountain View, California to spend time with the Google team.
Screen Shot 2018-10-17 at 7.08.54 am.jpgWarehouse Stationery has launched a new spot Stationery Ranger, the first piece of work in an SME-focused campaign developed by DDB New Zealand.

Marking the start of a new approach for Warehouse Stationery, the TVC brings to life the 'business time' feeling, moments when stuff happens, great is created and a bit of magic is in the works.
The 30" spot follows a common dilemma, there's never any Blu Tack in the office. The call goes out from the printing room and the Stationery Ranger, riding a Blu Tack stallion, saves the day.

Amanda Dudding.jpgIpsos New Zealand has today announced the appointment of Amanda Dudding as director, public affairs research and head of its Wellington office.
Dudding brings more than 16 years' experience in the research industry to her new role, and was most recently at Nielsen New Zealand, where she spent 11 years as associate director. Prior to Nielsen, Dudding worked on the client side in research at New Zealand Post and she also contracted to major research agencies when based in London.
Dudding has extensive experience in public affairs research, working with a variety of public sector organisations, leading projects for clients including Worksafe New Zealand, Regenerate Christchurch, State Services Commission, various city Councils across New Zealand, the Department of Conservation and the Canterbury District Health Board.
Bill Oberland AICP.jpg Each week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Bill Oberlander, co-founder and executive creative director at OBERLAND in New York.

Winner: "IKEA". Admittingly, I'm a sucker for stylish, hyper-lifestyle ads with beautiful supermodels in stunning settings. So when this commercial started I was drawn in with great expectations. Assumingly another over-the-top production for Calvin Klein or Dolce Gabbana, right? When the "record scratch" moment arrives with an everyday Swedish woman walking onto the set to take the piss out of all the pretention---it was disruptive, funny and memorable. She's completely oblivious to all the fabulousness, only calling out the high style of the IKEA cabinets (obviously trying to strategically reposition IKEA beyond their cheap, non-fashionable brand image). The commercial is short, sharp and to the point. I think this spot gives the IKEA brand great, high production values along with a winning, self-deprecating sense of humor. Bravo. READ ON...

Flux Animation partners with Friend TV in London

Flux-Friend_v1.jpgOver the past 12 months Flux have been inundated with work throughout the UK and Europe and have recently signed with UK heavyweight Friend TV to be a presence on the ground in London.
Friend represent some of the biggest live action and animation directors in the world including Hiro Murai, Sarah Chatfield, Man vs Machine, Buck and many others.
Says Joshua Forsman, executive producer, Flux Animation: "We are really excited about the partnership with the team at Friend. We were impressed by the high calibre of Directors and Studios they represent and collectively we felt Flux facilitated a need for character animation specialists across 2D traditional and CGI animation. We have had a great year both locally and internationally and are looking forward to the opportunities this new relationship presents."
Visit Friend / Flux site:
plumbing edit (1).jpgGot A Trade! and Ogilvy NZ have created a new way for young people to find their careers - an interactive music video by New Zealand band The Hype Men starring Elroy Finn & Jimmy Metherell, featuring EJB. Elroy Finn is the son of Neil Finn, while EJB is the daughter of Jimmy Barnes.

The campaign, Find Your Fit, aims to attract more young New Zealanders into trades and services, albeit not through a traditional commercial, but a quirky career-advising music video. With only 4% of school leavers entering trade industry training, it's indicative there's a misconception that apprenticeships and traineeships are less prestigious or viable than university.

In an already crowded advertising landscape, GenZ are exposed to thousands of advertising messages every day and content representing a traditional commercial risks being met with glassy-eyed stares. To that end, Find Your Fit has been designed to challenge our perceptions of the trades and services in a fresh new way.

THIG 900x430.jpgThe 40th Australasian Writers and Art Directors Association (AWARD) Awards today opens for entries.

New categories have been included this year to highlight and celebrate work that betters the world by addressing issues of inequality as well as a new Craft in Advertising category recognising craft in experiential advertising.

Early bird discount of 10% ends 5pm Monday 29th October, with all entries closing on Friday 30th November.

Late entries will be accepted up until Monday 10th December, though a late fee will apply.

ii_jn4flp8x0.jpgD&AD has today released the briefs for New Blood Awards 2019, simultaneously launching Make and Break, a WPP-sponsored podcast series which aims to bring insight from the New Blood Academy to the wider world.

D&AD New Blood exists to champion, educate and support emerging creative talent from any walk of life to get a foothold in the creative world. With over 3,000 universities and colleges every year accessing the curriculum, the New Blood programmes give emerging creatives around the world the opportunity to hone their skills in line with the ever changing industry landscape.

New Blood Awards 2019 briefs available HERE
Make and Break podcast available HERE
Screen Shot 2018-10-11 at 12.10.10 pm.jpgDeeply affected by many stories of creatives compromising their own mental health due to a stressful working environments, Melbourne-based strategic design consultancy - Tank - saw a need for individuals to be given the opportunity to voice their concerns.

With over 20 years experience as a leader in the creative industry, Tank felt it necessary to open up mental health conversations in order to provoke an industry to listen and respond.

The results of the survey were confronting and highlighted an urgent need for the creative industry to change for the better.

Tank's general manager, Karina Dea explains why Tank was driven to create the survey.

Says Dea: "We decided to use our position in this industry, to provide a platform for those voices to be heard and hopefully affect positive change.
Non-TradtionalJury_G-71-Edit.jpgLondon International Awards (LIA) has announced the shortlist for Non-Traditional.

The LIA judging process is unique in that each Juror sees every piece of work entered within the media that he or she is judging. The LIA jury is comprised of the most talented, recognized and awarded individuals in the industry.

A total of 43 entries have been shortlisted in the medium, with Germany leading the way with 11 entries shortlisted, followed by France (8) and the United States (5).

DDB Group New Zealand has scored one finalist for Netsafe "Re:scam".
The New and Social Influencers-Jury.jpgLondon International Awards (LIA) has announced the shortlist for The NEW and Social Influencers.

The LIA judging process is unique in that each juror sees every piece of work entered within the media that he or she is judging. The LIA Jury is comprised of the most talented, recognized and awarded individuals in the industry.

New Zealand has scored two finalists in the LIA The New category. Colenso BBDO, Auckland has been shortlisted for Pedigree DentaStix "Pedigree SelfieSTIX" and DDB New Zealand has been shortlisted for Netsafe "Re:scam".
image001.jpgAir New Zealand has unveiled an initial-concept multiplayer spatial computing gaming experience in Los Angeles today at the first L.E.A.P. conference, hosted by US-based spatial computing company Magic Leap.
Magic Leap's technology layers digital objects onto the real world so that light enters the eye as it would with a real object. This means users can see jaw-dropping detail up close and mind-blowing scale from afar. Magic Leap One Creator Edition is a lightweight, wearable computer that allows digital content to step out of the screen and into the real world.

SP.jpgTBWA\Auckland has launched the season of Shakespeare in the first of a series of creative campaigns for Pop-up Globe following its appointment as creative agency.

To launch the murderous Richard III, one of the first play's in its 2018-19 season, TBWA\Auckland centered the play's creative components on the respective protagonist, encouraging spectators to spend an "intimate evening with a serial killer".

Paired with startling portraits shot by famed photographer Simon Harsent, the campaign was designed to pique interest and challenge the audience to view Shakespeare through a modern lens.

The campaign launched in press on Sunday 30th September before being rolled out across digital and social.

Screen Shot 2018-10-11 at 6.32.28 am.jpgIt's the game where it's totally fine to be looking for an "O for Awesome". The Warehouse has teamed up with Mattel to launch NZ's very own exclusive version of Scrabble, chocka full of 300 Kiwi words.

The launch follows a nationwide word search earlier this year as thousands flocked to The Warehouse's Facebook page to share their favourite parts of kiwi vocabulary.

The final stage of the campaign launches Wednesday, with a TVC created by DDB, in partnership with The Warehouse's internal creative agency.  Strategy and media support delivered by Omnicom Media Group (OMG) with media partnership and influencer activity led by Spark PR & Activate.

Together - Kris Hadley & Rufus Chuter.jpgFormer FCB Media managing director Rufus Chuter (right) and OMD chief digital officer Kris Hadley (left) have joined forces to launch Together, a new strategy, technology and media management agency focused on bringing message and moment back together.

Together integrates communication strategy with marketing technology and media management to enable joined-up communication that bridges legacy agency and capability silos.

Together will offer services both on a consultancy basis and as a lead communication strategy, media and marketing technology agency. With a business model based on thinking not transacting, it will also support marketers seeking to in-house their own media capabilities.
181003_LIA2018_Ambient Print Poster_G-78 (1).jpgLondon International Awards (LIA) has announced the shortlists for Ambient, Print, Poster, Billboard and Verbal Identity.

The final shortlist tallies by medium - Ambient 14, Print 38, Poster 16, Billboard 11 and Verbal Identity.

DDB Group New Zealand has scored two finalists for Steinlager "Fight for Territory" in the Poster category.

The LIA judging process is unique in that each Juror sees every piece of work entered within the media that he or she is judging. The LIA Jury is comprised of the most talented, recognized and awarded individuals in the industry.
FABULOUS FIVE 2019.jpgAdFest is now accepting short film submissions from up-and-coming Directors and Assistant Directors based in the Asia Pacific and Middle East regions as part of its 'Fabulous Five' program - one of the world's most respected platforms for kick-starting the careers of commercial directors.

"Fabulous Five is an incredible opportunity - many of the directors who have screened their films at AdFest have gone on to achieve great things. As a result, we have expanded the program from Fabulous Four to Fabulous Five, giving more directors the chance to make their first big break," explains Vinit Suraphongchai, Chairman of AdFest.
C_Adjusted.jpegCece Chu has recently returned to New Zealand after three and a half years abroad to join Ogilvy in the role of senior creative.

Most recently Chu was a senior creative at Saatchi & Saatchi London, where she worked on Toyota Europe, global campaigns for HSBC and created last year's coveted Christmas campaign for UK supermarket Asda.

Chu is a well-awarded creative with D&AD and Cannes Lions to her name, in 2015 she took out The Young Lions Health Award for her creative concept 'The Essentials'. Previous to London, Chu also created winning work at TBWA Auckland for Tourism New Zealand, NZME and Effies.

Pat Langton: Hi, I'm Creativity

Creativity (2).jpgA blog written by Pat Langton, creative director/partner of Magnum Opus Partners, Melbourne

The good old Oxford Dictionary defines Creativity as "The use of imagination or original ideas to create something; inventiveness."

Now, by looking at that, anyone with an imagination is creative. Right?

I can't count the amount of times I've heard someone say to me 'But you're creative, you do that easy: I could never do that.'

Honestly, this makes my blood boil. There are so many different ways of being 'creative' and it's not just painting, making music - or in my case working in advertising.
1.LG_HERO.jpgPsyop has joined Sedona Productions for representation in Australia and New Zealand.

Known for their ability to invent new visual languages and create immersive worlds, Psyop is renowned for crafting award-winning films for brands and agencies which blur the line between entertainment and advertising.

With a company motto to Persuade, Change and Influence, Psyop has collaborated with some of the top global brands including Coca Cola, Adidas, LG, Airbnb, Apple, Samsung, and Aldi. Since its inception in 2000, Psyop was noted by Ad Age as 'the Pixar of the spots world' having received numerous accolades including Emmy's, Oscar nominations, D&AD, Art Director's Club, The One Show, AICP and Cannes Lions. With many of their projects reaching the masses, with over a billion YouTube views for the insanely popular Clash of the Clans series, led by Australian director Fletcher Moules.
business ads support articles new ads business support opportunities finance ads support deposit money ads making support art loan ads support deposits make ads your support home good income ads outcome support issue medicine ads support drugs market ads money support trends self ads roof support repairing market ads support online security ads support tips skin ads support tools wedding ads support jewellery newspaper ads for support magazine geo ads support places business ads support design Car ads and support Jips production ads support business ladies ads cosmetics support sector sport ads and support fat burn vat ads insurance support price fitness ads support program furniture ads at support home which ads insurance support firms new ads devoloping support technology healthy ads support nutrition dress ads support up company ads support income insurance ads and support life dream ads support home create ads new support business individual ads loan support form cooking ads support ingredients which ads firms support is good choosing ads most support efficient business comment ads on support goods technology ads support business secret ads of support business company ads support redirects credits ads in support business guide ads for support business cheap ads insurance support tips selling ads support abroad protein ads support diets improve ads your support home security ads support importance



Campaign Brief New Zealand Creative Rankings

Sponsored by Plaza Films

The Campaign Brief Creative Rankings of the top advertising agencies, executive creative directors, creative directors, creatives and clients in New Zealand, plus top directors and production companies, based on points awarded on over the last two years.

Latest jobs

Retrieving latest jobs


A blog for advertising creatives in New Zealand. To pass on news or advertise on the blog, email To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).

Latest comments

Current issue

Campaign Brief Magazine