Headshot.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Eric Quennoy, executive creative director, Wieden Kennedy, Amsterdam.

There's some really good work in here, but I'm going with Tena: Control, which is the best incontinence ad I've ever seen. Sure it treads some familiar ground, but I love how manically jam-packed with funny ideas it is. Plus I really can't resist the opportunity to say that it made me piss my pants. READ MORE...
Dont Trade Me full page press ad.jpgDDB has launched its latest Paw Justice campaign today which calls for online auction sites like Trade Me to put regulations* in place to control the sales of dogs and stop puppy milling. The campaign has kicked off with live auctions on Trade Me selling advertisements to support the campaign, which all sold out within five hours.

Every year thousands of puppies are sold online in New Zealand. Often these puppies start their lives in tiny, filth-ridden cages, innocently burdened with ongoing injury and illness. There are no rules about how puppies sold online are bred; sellers don't need permits, vet checks and site visits, and they can overbreed their dogs without public knowledge or consequence.


Zoo wins Southern Cross Health Society

Kelly-addis-2.jpgZoo Auckland has been appointed by Southern Cross Health Society to work on special projects in the digital space.
Says Kelly Addis (left), founder and CEO, Zoo Auckland: "Having Zoo Auckland appointed to Southern Cross Health Society, a NZ blue chip client (by any international advertising agency standard) is a great way to return home."

Addis has recently returned from 15 years in Australia, where he founded The Boiler Room.  Melbourne based, this heavily awarded independent advertising agency was sold to Zoo Advertising in 2013 and in October 2014 opened an Auckland office.
photo9.jpgBy Simon Veksner
Creative Partner, DDB Sydney

The early lumber industry in Europe and North America would float logs along rivers to transport them to the sawmill. Masses of individual logs were driven downriver like huge herds of cattle.

But sometimes, the timber would stack up and cause a logjam. READ ON...
Screen Shot 2015-03-30 at 11.02.05 am.jpgAnchor has recently built upon its 'Must Be Milk' campaign via Colenso BBDO, highlighting milk's benefits of strengthening muscles and developing luscious hair.

These are the subjects of Anchor's three-part 'Must Be Milk' campaign where milk's benefits are brought to life through the stories of talented kiwis. These stories are told through TVCs, online films, and in print, but the most interesting demonstrations are happening in the real world. The latest instalments feature a kiwi dancer who is set for big things, and a fresh young kiwi model, and continue to evolve the campaign.

Cricket-World-Cup_AU_NZ.jpgThe Facebook team have pulled data from last night's Cricket World Cup final between Australia and New Zealand, as well as a summary of the entire tournament.

During the final match between Australia and New Zealand, 3.7 million people had 9.3 million interactions on Facebook. Facebook's data team also looked at the most mentioned player on each team.
cannesnz.jpgCannes Lions has today announced members of the 16 juries of the 2015 Festival of Creativity.

309 senior industry professionals from 44 countries have been named - including seven from New Zealand, as previously reported by CB on March 11. This is the most diverse line-up in the history of the Festival and includes the first judges from The Czech Republic, Ecuador and Indonesia - testament to an ever-increasing diversity of countries now winning Lions. More women will judge than ever before (31.5% compared to 28.5% last year and 20% in 2013), while the range of job profiles represented also continues to expand, now including an architect, fashion designer and head of emerging technologies.
Screen Shot 2015-03-18 at 7.34.14 am.jpgEntries for the Beacons 2015 Media Agency of the Year Award are now open.

Open to CANNZ member media agencies of any size.

Yje Award will be given to the agency that has made the greatest overall improvements to their business during the past year.

Download your entry form here.

Entry Fee: $265 + GST
Entries Close: 4PM Wednesday, 8th April 2015
Submit entries to: AWARDS@CAANZ.CO.NZ.
Screen Shot 2015-03-26 at 11.15.27 am.jpgCreative Toni Urlich has once again joined forces with Quitline to create two new hard-hitting quit smoking TVCs via Screentime.

Previously at Māori Television, now head of new media at Screentime, Urlich developed the creative to follow on from the hugely successful Crayons campaign released in August 2014.

0063.jpgAs the official representative for Cannes Lions festival of Creativity, Val Morgan New Zealand announced the winners of its national Young Lions Competition at the Young Lions event held last night in Auckland.
The competition gives NZ's up-and-coming creative and media professionals the opportunity to compete on the world stage in the prestigious Young Lions Competition at Cannes in June.
box=970x0.jpgIconic British salon brand TONI&GUY has arrived in New Zealand this week, and PHD Group's integrated launch campaign is ensuring the hairstyling product range lands in the hands of fashion front-runners, showcasing the brand's fashion roots and positioning hair as the new fashion instigator.
'Connected Specialists' across PHD Group's three business divisions - Spark PHD, PHDIQ and Spark PR & Activate - have worked together with TONI&GUY to launch the brand via multi-channel partnerships with leading names in New Zealand fashion.

DF_EMAIL_IMAGES2.jpg8 director Michael Humphrey has shot a new film for Iconic New Zealand artist Dick Frizzell.

In the film, Frizzell explains how he creates his screen-prints, which in turn is visually interpreted, channelling the riotous imagination and ironic humour of one of New Zealand's most prolific contemporary artists.

mobileembrace_logo_400x100_2.jpgMobile Embrace's 4th Screen Advertising is bolstering its position as New Zealand's leading mobile advertising sales agency, as it today announces its partnership with major local publisher MetService, growing its premium publisher network to one of the largest in the country.
Roger+Moore+Presents+UNICEF+2009+Report+vhWwO_XRY8Xl.jpgLions Health has announced that UNICEF goodwill ambassador and 007 actor, Sir Roger Moore, will be joining the dedicated jury of respected industry leaders judging the Young Lions Health Award, an exciting new competition for young creatives and marketers that aims to improve challenges facing health systems in low-income countries.
NZTATinnyvision-hero.jpgOMD NZ and FCB Media have emerged as the only winners from New Zealand at last night's Festival of Media Asia Pacific Awards held in Singapore.

OMD NZ scored Gold in The Creative Use of Media Award for NZTA 'Tinnyvision' and FCB Media scored two Silver awards; one in Best Targeted Campaign for Brother in Arms 'The Bank Job' and one in The Effectiveness Award category for Sony 'Bottled Walkman'.

Tourism_Fiji_PR.jpgTourism Fiji has launched its latest work from Colenso BBDO and director Darryl Ward of Curious Films, which includes six new pieces of film that showcase a variety of ways that happiness will find you in Fiji.
For anyone who has ever been to Fiji - walked the beaches, swum the crystal clear lagoons and spent time with the smiling locals, they'll know this to be true.  More so than ever, the world is searching for moments of real happiness.

profilePic.jpgFCB New Zealand has today announced that Matt Barnes will be joining its Auckland office as a digital creative director and will lead the agency's team of digital producers and designers from April 8.

Barnes arrives at FCB from Touchcast with extensive experience in digital design and physical interactive projects in New Zealand, Australia and London.

Asia Pacific executive creative director at FCB, James Mok, says Barnes is a perfect complement to FCB New Zealand's existing digital team.
Tokio_Marine_4.jpgNZ director from The Sweet Shop Mark Albiston has recently directed a new spot for Tokio Marine through Havas Worldwide Singapore.

The piece is a beautiful portrait of life that celebrates those rare moments that stop and demand people's attention. The moments where life reminds people of its infinite possibilities and everyone's need to be ready for them.

McD_imlovinit24.jpgMcDonald's fans in New Zealand today got a big surprise when they opened their Big Mac burger boxes. Lucky customers at McDonald's Lunn Ave, in Mt Wellington, became the first in the world to have the iconic burger say quirky comments, sing songs and make funny sound effects.


The event was part of a global initiative by McDonald's, known as imlovinit24 - a collaboration of McDonald's roster agencies - including TBWA, OMD, Leo Burnett, DDB, Cossette and Ruder Finn - which will see 24 gifts of joy, over 24 hours, on March 24, in 24 cities around the world. Through imlovinit24 McDonald's aims to bring the world together virtually, illustrating what the brand does every day - serving joy to millions of people.
Screen Shot 2015-03-24 at 11.24.31 am.jpgIt's not funny getting stranded thanks to a faulty part.

The truth is, non-genuine parts simply can't offer the reliability and quality that Toyota Genuine Parts do, as demonstrated in a new web film starring Kiwi comedian Dai Henwood via Saatchi & Saatchi NZ.

tony-granger-young-rubicam-3.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's Bestads guest judge is Tony Granger, global chief creative officer, Young & Rubicam.

Winner: Volvo: Swedish Air. I love the simplicity of the spot and how the creative resisted the need for a cliched voiceover. It was a quiet and delicate film that delivered the truth of the product well. READ MORE...

RonaldNgLIA.jpgRonald Ng, chief creative officer of DigitasLBi North America, has been named as jury president for the 2015 London International Awards (LIA). Ng will preside over the Digital jury.

Says Ng: "The digital landscape is constantly evolving, but creativity and ideas remain core to everything we do. I look forward to working with the LIA's prestigious jury and being blown away by the work."

Inspired by the integration of data, technology and storytelling at DigitasLBi, Ng joined the agency in January 2015 where, as chief creative officer of North America, he leads the creative charge for their six offices in Atlanta, Boston, Chicago, Detroit, New York and San Francisco.
FullSizeRender[1].jpg Image Centre Group has announced the acquisition of New Zealand creative shop, The Collective. The business was set up by former Saatchi & Saatchi ECD, later Droga5 partner, Mike O'Sullivan two and a half years ago.

Says O'Sullivan on the deal: "We're delighted. We've kept it secret for some time now so it's nice to finally tell people. Like any fledgling business, The Collective had its' challenges, but it's been the most fun I've had in my career. Doing a start up with next to no clients, no business partner, and a handful of staff has been one of the most rewarding experiences I've ever had. It was definitely a different world to what I was used to. We had to start with a blank sheet of paper.
_DSC2970_MC_v1.jpgTourism New Zealand is enticing Australian skiers and winter holiday makers this season with their latest campaign 'more magic every day' via Whybin\TBWA Sydney.

The successful campaign, now into its third year, sees Tourism New Zealand partner with Air New Zealand, Flight Centre, Instagram, and ski industry in New Zealand to encourage Australians to cross the Tasman for a winter escape.

CLIO Sports announces the jury for 2015

march20_panel.jpgCLIO Sports has announced its 2015 jury.

Comprised of top minds representing brands from the National Basketball Association to Samsung to the San Francisco 49ers, jurors will deliberate and debate the best content and creative in sports.

The winners of the second-annual CLIO Sports Awards will be announced July 8 at an exclusive event held at Cipriani Midtown in New York. Online submissions will be accepted through April 3.
I-TOUCH-MYSELF-2.jpgTonight the winners of the Interactive, Mobile, Print Craft, Design, Direct, Press, Outdoor, New Director and Film Craft Lotus were announced at the end of this second day at the 18th AdFest, held at PEACH, Royal Cliff Hotels Group in Pattaya, Thailand.

Interactive Lotus
29 awards were announced, including 18 Bronze, 7 Silver and 3 Gold. The Grande Lotus was awarded to AKQA Shanghai for Nike's 'Nike House of Mamba'.

The three Golds were won by JWT India in Mumbai for Nike Cricket "Make Every Yard Count'; TBWA Hakuhodo, Tokyo for Suntory Whisky '3D On the Rocks' and JWT Sydney for Breast Cancer 'I Touch Myself Project'.

Says Interactive and Mobile Jury President Rei Inamoto, Worldwide Chief Creative Officer of AKQA, New York & Global: "The overall quality of Interactive entries this year was very decent. From more than 400 entries, we nominated around 30 or 40 finalists, from which we awarded four Golds. It was a very close race, and the ultimate winners came down to asking: 'Which one had the biggest impact? What's the contribution these ideas have to society? What is pushing the industry forward?'"
Screen Shot 2015-03-20 at 12.37.56 pm.jpgThe final set of finalists has just been released for Adfest 2015, namely in Integrated, Innova and Lotus Roots.

HiubRHnrR8WTdMIcerOTBpSi5_Q1RCmFxImRg-fqZtc,oQ1jDbGvrjhy2kmn3Y9TEX_an8BRX2ZLku22fJU58Nw.jpgThe Cannes Lions International Festival of Creativity has announced that former U.S. vice president, Al Gore, will be honoured with the Cannes LionHeart Award at this year's Festival.

Terry Savage, chairman of Lions Festivals, said that it was "incredibly humbling to be able to give the Cannes LionHeart to a man that had achieved so much, particularly in his devotion to solving the global climate crisis."

Introduced last year, the Cannes LionHeart is an honorary award, presented to an individual who through innovative use of commercial brand power has made a significant and positive difference to people or the planet.
1.jpgA record number of 32 gold pencils were presented tonight at the annual AWARD Awards, in a celebration of the most outstanding creative communications work in the Asia Pacific region. Held at Sydney's Town Hall, the ceremony also delivered 96 silver awards and a further 127 bronze.

Whybin\TBWA Group Melbourne led the way with six gold pencils across Promotion and Experiential, Branded Entertainment and Content, PR, and Poster and Outdoor, while Saatchi & Saatchi Sydney followed closely with four gold awards across Film and Video, Creative Innovation, and Direct Marketing. Clemenger BBDO New Zealand, JWT Sydney, Leo Burnett Sydney and Red Fuse Communications Hong Kong each received three golds, while DDB Group Melbourne, Colenso BBDO and FCB New Zealand received two, and M&C Saatchi Sydney, Ogilvy Beijing and Song Zu all scored one.

Adfest 2015 'Be Bad' kicks off in Thailand

ADFEST2015.jpgAdfest 2015 "Be Bad" has kicked off with attitude at Peach, the Royal Cliff Hotels Group in Pattaya, Thailand. The 3-day event runs from 19th - 21st March 2015 and is hosting more than 1,000 delegates from over 57 cities this year.

Adfest Judging Panels:
Adfest has invited 56 distinguished creative leaders from 19 cities in Asia Pacific including including Auckland, Bangkok, Beirut, Dubai, Ho Chi Minh City, Hong Kong, Jakarta, Kuala Lumpur, Manila, Melbourne, Mumbai, Nagoya, New York, Seoul, Shanghai, Singapore, Sydney, Tokyo and Washington, DC.
Screen Shot 2015-03-19 at 1.58.01 pm.jpgFive entries out of New Zealand have made the cut in the shortlist round for Film Craft at Adfest 2015.

The Sweet Shop Auckland leads the Kiwi pack with two finalists followed by Robber's Dog, Blockhead and Cirkus with one finalist each.

Simon Bird.jpgPHD Group has today announced the appointment of leading strategist Simon Bird to group strategy director. Bird, who was most recently at FCB Auckland as planning director, joins PHD Group to head up the agency's growing strategy team.
The news follows the group's recent appointment announcements of Nikki Grafton to managing director of Spark PHD and PHDiQ, and Jane Stanley to managing director of Resolution Media and programmatic buying arm Accuen. Bird replaces Stanley in her previous PHD group strategy director capacity.
Louise Bond, CEO, PHD Group says Bird is a very welcome addition to the agency of 'connected specialists' and clients will be on the receiving end of an unparalleled strategic approach in a world that is increasingly digitised, socialised and connected.
DSC08309.jpegFollowing an exciting 2014 with the green-lighting of two TV series' plus continued growth from new and existing clients, Sydney-based animation studio Mighty Nice have wooed James Hudson (left) over from NZ to take on an executive producer role.

Hudson brings with him over 20 years of experience in television commercials, content creation, broadcast and even feature films. He's travelled widely, filming in over 18 countries worldwide.

Most recently Hudson was executive producer for Toybox, award-winning Auckland based animation, design and VFX house - boasting such clients as Toyota, McDonalds, Ford and National Bank.

Says Darren Price, ECD, Mighty Nice: "We are really excited to welcome James to the studio. His vast experience in all aspects of animation and production is exactly what we need as Mighty Nice continues to grow. We look forward to his expertise being shared throughout the team."
mta3.jpgThe Motor Trade Association (MTA) has selected Y&R NZ as its advertising agency following a three month review process.

Says Warwick Quinn, chief executive of the Motor Trade Association: "We had an extremely good response to our advertising brief. All of the agencies involved in the review demonstrated excellent strategic thinking and a clear understanding of our brand journey."

The re-alignment to Y&R NZ marks the end of a 15 year relationship between MTA and GSL Promotus.

Adfest 2015 announces the first round of finalists

Finalists.jpgAdFest has announced the 2015 finalists in the Design Lotus, Interactive Lotus, Print Craft Lotus, New Director Lotus and Effective Lotus categories

View all the Finalists here:
SpriteShowerPost used.jpgCoca-Cola New Zealand has today announces the launch of its biggest marketing investment in 10 years, its new Cut Through with Sprite campaign via McCann Australia, showing how the iconic refreshment of Sprite and Sprite Zero can help you "Cut Through the Heat" when you most need it.

The campaign has been developed with teens and young adults as the core target, playing on the awkward experiences they can relate to and are often prone to, and offering them a way to cut through the awkward, with the refreshing clarity of a Sprite or Sprite Zero.
Judging Week 2015.jpgD&AD, the global creative association for the advertising and design industries, will be pulling back the curtain on the judging of the D&AD Professional Awards and opening it to the public for the first time.

Held at The Old Truman Brewery in east London's vibrant arts and media quarter, D&AD Judging Week 2015 will be held 19-23 April. It will feature a full programme of events, talks and exhibitions, celebrating and showcasing the best in commercial creativity.
CHRIS.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Chris Gotz, chief creative officer, Ogilvy & Mather, South Africa and executive creative director, Ogilvy & Mather, Cape Town.

The winner here has to be the insightful, simple film for Cancer Research UK from AMV BBDO. At first it felt like another bloody film of an activation, but it wasn't. It's a restrained and elegant observation of day to day Londoners ignoring a lump in the street. I don't know much about how they did it, but I applaud the quiet way it made its point. It's rare to see an appeals spot that could actually get people to question their behaviour.  READ MORE...
Lee-Tucknott.jpegSpringload has announced the appointment of Lee Tucknott to the position of UX director.

Currently head of design at Trade Me, Tucknott will bring great experience to Springload in the development of UX teams as well as in design and product thinking. During his career he has helped deliver useful and meaningful digital products to businesses in the UK, Australia and New Zealand including setting up internal UX capability at Coles in Australia.
FullSizeRender[1].jpgMatt Williams (right) and Freddie Coltart (left) from FCB are the recipients of the February ORCA for their campaign for A.S. Colour which revolved around the idea to make a sale that only lasted as long as their radio ads.

A.S. Colour is an apparel chain, historically known as a t-shirt company. Despite today having over 450 different products on offer, all anyone continued to buy were the tees - over 75% of all sales. When ads were on, it was two-for-one instore. When they weren't, customers waited for the next ad. And the more they waited, the more they got familiar with (and bought) product they'd never considered.

Says Williams and Coltart: "We realised many customers weren't even aware of just how much was on offer instore. We had to change that."




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