Agency_of_year_750_475 (1).jpgColenso BBDO has continued its ongoing success with the agency winning the coveted Most Effective Agency of the Year title at last night's CAANZ New Zealand Effie Awards held in association with TVNZ to celebrate NZ's most effective marketing and communications campaigns.

Colenso BBDO scored an impressive haul of metal which included a gold Effie for its 'Must be Milk' campaign for client Fonterra - the strategy for which was much admired by the clients amongst the judging panels.
Huawei.jpgGlobal: TEAMHW, a WPP team that provides global marketing communications services to Huawei, has unveiled an inspiring new global campaign for the launch of the ground-breaking new Huawei Mate S smartphone packed with innovative touch technologies.
Screen Shot 2015-07-01 at 8.27.34 am-thumb-400x223-190353.jpgLondon International Awards (LIA) has today announced the shortlist for the Production & Post-Production category. Robber's Dog is the only NZ finalist with Golf 'Fatigue Detection', 'XDL', 'Rain Sensing Wipers' and 'Park Assist'.

A total of 91 entries have been shortlisted in the category. The United Kingdom dominates the field with 31 shortlisted entries, with United States (21) and Germany (10) also faring well.
641a8adc93d510b2494f9f44ae5d4dc0.jpgVolkswagen New Zealand has announced the appointment of FCB New Zealand to its creative advertising account. FCB already manages the media for the European Motor Distributors portfolio which includes Volkswagen, Audi, Porsche & Skoda.

The Volkswagen account will now become fully integrated across all marketing communications services with FCB. The creative account was previously held by Colenso BBDO.
tinnyvision_board_Cannes.jpgLondon International Awards (LIA) has today announced the shortlist for the Branded Entertainment category. As judging continues in Las Vegas, 51 entries have been shortlisted in the Branded Entertainment category.

Clemenger BBDO Wellington has scored New Zealand's only finalist with the agency being shortlisted for NZTA 'Tinnyvision'.
Rugby League Live 3 Photo 1.jpgWhen Shaun Johnson broke his ankle in July, skeptics were quick to call his season over and the nail well and truly hammered in the coffin for the franchise. Unfortunately, while they might have been correct on the latter, the Warriors playmakers season was far from over as he used his downtime to connect with his ever-increasing fan base throughout the country.

Orange Fanta.jpgCoca-Cola New Zealand has today announced its investment into an integrated campaign via Ogilvy Sydney and NZ reflecting the fun taste of Fanta.

The "Tastes Like" campaign is launching this October and will incorporate a range of innovative media to celebrate the playful personality and great taste of Fanta, including print, mall-lites, OOH, Adshels, floor decals, radio, TV, digital, social media and experiential.

The campaign strategy involves creating interactive sensory experiences similar to those a Fanta drinker experiences in their first sip.

Says Gina Beck, brand activation manager, adult and flavours, Coca-Cola Oceania Ltd: "We wanted to recreate the experience of drinking Fanta by constructing a sensory playground where its playful personality can come to life."
niveaanz.jpgA new online campaign by Nivea is set to tackle age-ism in modern day society, with new research revealing that 2/3 (68%) of women feel invisible as they age.  The #StandFirm campaign via Edelman calls for all mothers and daughters to stand firm together and boost each other's confidence.

Steve Red.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Steve Red, president and chief creative officer at Red Tettemer O'Connell & Partners in Philadelphia.

First place - Wacoal Mood Boost-up bra: Life Change. Holy crap. I mean, I'm just sitting here after a hard day's work, judging some ads and enjoying some nicely shot, slow motion footage of an attractive lingerie-clad...DUDE. Mission accomplished. The spot communicated clearly that the Wacoal Mood Bra works to, you know, boost up things. READ MORE...
Epica-2015-book.jpgThe final deadline to enter the Epica Awards - the only global creative awards judged by the cream of the world's advertising trade press, including Campaign Brief -  is Thursday, October 15. And unlike other awards, Epica does not charge a late entry fee.

The Epica Awards ceremony will be held at the Kino International in Berlin on the evening of November 19.

The awards show will be preceded by the Creative Circle conference at the Platoon Kunsthalle, Berlin. Speakers will include Oliver Rosenthal, industry leader, creative agency at Google; Robert Bader, Berlin creative partner of UNIT9; Chris Kelly, chief creative officer of Organic NY; and Frederic Bonn, chief creative officer N. America of Mirum. Subjects will include practical uses of virtual reality, the art of collaborating efficiently, and seeking inspiration in unexpected places.

151002_LIA_SLS_2015-8.jpegThe London International Awards judging is well under way with around 100 international creatives coming together to judge. 

This year's judging is at the SLS Hotel in Las Vegas and it will continue over the rest of this week. 

There is no question that the LIA judging week is the best judging experience on the global awards stage. Damon Stapleton, chief creative officer at DDB is representing New Zealand.
Echo hero shot v2 (1).jpgNew Zealand agencies Republik and Chemistry Interaction have both scored Gold at this year's International ECHO Awards held in Boston.

Republik scored Gold for its 'Haus of Versant' campaign for Fuji Xerox. In addition, the campaign was recognised as one of the top Business-to-Business campaigns globally, and was one of three campaigns short-listed for the prestigious Diamond ECHO for International Best in Show.

Republik director Paul McNamara describes it as a fantastic result. Says McNamara: "To be up here with the best in the world and again be awarded gold is hugely rewarding. It's a great story of sustained effectiveness for Republik and Fuji Xerox. We won Gold at the ECHO's back in 2011, a Gold and the Diamond last year, and now Gold this year, all for technology product launches for Fuji Xerox."

Scott Whybin pays tribute to Dave 'Devo' Walden

WALDO.jpgScott Whybin, chairman and regional ECD, Whybin\TBWA Group pays tribute to Dave 'Devo' Walden who passed away on the weekend.

Devo was the best suit The Campaign Palace ever had.

I loved him.

It's the reason I opened the New Zealand office, just for the rare chance to work with him yet again.

He was an inspiration at Whybin\TBWA.
He had largesse. He lit up a room.
And he was the best at the game.

In fact, the bigger the problem, the bigger the white horse Devo rode in on.

I loved him and I always will.
He was my mate.

Hold all tickets Heaven.

Stand by, Devo's on his way and God you won't know what's hit you.
And please have some Bluff oysters for him with a fine New Zealand wine.

Heaven will be a better place for it.

Rest in Peace my Friend.
Screen Shot 2015-10-05 at 10.18.42 am.jpgOceania Healthcare has just released its first television commercial via Rainger & Rolfe as it look to reinforce its core brand positioning platform around care.

"Her Idea" was written to address the uncertainty and create a feeling of empowerment when deciding to leave the family home.

IMG_2937 (1).jpgAdSchool students from Media Design School have taken out Student Newspaper Campaign of the year and Student Topical Ad.
Says Kate Humphries, AdSchool head: "Clearly our students have been keeping a keen eye on the news this year because they've managed to take out both the winning and runner up spot for the student campaign of the year and all three topical places".

The Student Campaign of the Year was won by Heathcliff Hall and Shahid Kasuji, and the runner up spot by Janssen Chen and Joaquina Rockwell. Both campaigns, which explored the relationship between newspaper reading and public transport, won after going through two rounds of judging and can be viewed here.

Rockwell together with Liam Crerar, took out both the 3rd place topical and the winning topical ad (which linked Apple's iconic 'think different' campaign and iconic rainbow logo with America's announcing its legalisation of same sex marriage). The runner up spot for topical went to Steve Charlton and Ezra Whall.
Screen Shot 2015-10-05 at 9.26.22 am.jpgBeautiful, seductive European models biting into ice cream on a red carpet outside an expensive hotel in the Riviera aren't anywhere to be seen in Tip Top's latest campaign for its Top Notch premium ice cream via Colenso BBDO.
Says Steve Cochran, executive creative director, Colenso BBDO: "For someone living in a house full of flatmates, having the house and bathtub to yourself is a luxurious moment to be enjoyed. Even better if you've got the tub of Top Notch from the freezer to yourself as well. We liked the idea of reflecting these real and attainable moments rather than creating a brand that lives in world very few people actually get to enjoy."
TSScreativity.jpgGlobal production company The Sweet Shop has been named a standout in the recently released Creativity and Advertising Age Production Company A-List for 2015.

Recognising the complexity of some of its productions over the past year, Creativity highlighted the work of Steve Ayson and Damien Shatford for Google Creative Labs 'The Cube', Sam Holst's award winning 'Boy Raised by Goats' for Pepto Bismol and the highly entertaining 'Aussie Builders' for Snickers directed by Nick Kelly. Alongside this, their interactive sibling, The Rumpus Room, was recognised for its brilliant Global Happy Party with Google and Pharrell Williams to celebrate International Day of Happiness.

The list recognises companies crafting the industry's most entertaining, impactful and powerful brand stories. The full list can be found here.
4 (1).jpgLittle Giant Design has announced the addition of Anna Leary to a newly formed executive position at the company's headquarters based in Auckland's CBD. Leary has assumed the role of COO to support the management team during the agency's continuous growth path.

Says Mark Hurley, CEO: "At Little Giant we have always understood that for us to be successful we need to have the smartest minds in the industry, for us Anna represents just that. She has the unique ability to work across the creative and commercial aspects of our business, and has direct experience running a successful digital agency of scale. Anna completes for us a well rounded management team capable of executing our ambitious growth plans."
BESTADJOBS-SEPT22.jpgA joint initiative of Bestads and Campaign Brief, offers recruiters and agencies a fantastic low rate of $50 per job listing.

Or if you place 10 or more jobs per month the rate drops to only $45 per job listing. reaches the international audience of and the Australasian audience of, and

New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.


WALDO.jpgDEVO.jpgThe New Zealand advertising industry will be saddened to hear of the passing of Dave 'Devo' Walden, the legendary, larger-than-life giant of the business who will be sorely missed by all who knew him.

Devo co-founded Whybin\TBWA Group New Zealand in 1997 with old friend Scott Whybin (who he worked with at The Campaign Palace in the halcyon days of the 80s), departing the agency in December 2013 after a glorious 16 years of creative and business success. In January 2014 he started his own shop, Boatshed 73 Co.

With the best booming voice in the business, Devo was also the master, master of ceremonies, a role he fulfilled whenever asked, whether it was for the Axis Awards or at several Campaign Brief NZ Legendary Lunches, for which we will be forever grateful. (Such was our regard for Devo, he was one of the very few agency CEOs invited to what was primarily a lunch for creative directors).

On Devo's watch, driven by ECD Andy Blood, Whybin\TBWA picked up two Cannes Grand Prix, 15 Lions, one D&AD Yellow pencil, six One Show pencils and a Grand Clio.

In 2013 Devo was honoured with the Axis Lifetime Achievement Award at the New Zealand Axis Awards.

Here is the tribute video played on that special night starring the likes of Roy Meares, Mike Hutcheson, Andy Blood and Barbara Chapman amongst other NZ industry figures.


Devo is survived by his wife Annie and two children Joanna and Michael.
Behind the Lens_Movie Poster[3].jpgFollowing Paspaley Pearls' award-winning campaign 'Everything Precious' with acclaimed author Anna Funder (Australian Book of the Year, Miles Franklin Literary Award) and actress Teresa Palmer, Paspaley has launched another unique artistic collaboration again with creative agency Special Group.

'Behind the Lens' is a 10 minute fictitious short film, directed by Australian Cannes Festival-winning film director Ariel Kleiman and starring British actress Clara Paget.

'Everything Precious' was unique multimedia and content collaboration that centred around a specially commissioned, original short story. Each chapter of the story was illustrated with shots of Teresa Palmer wearing Paspaley Pearls.The story was released in daily chapter email instalments, as an ibook and as a hardcopy. The project gained the attention of Penguin who
have now published the story globally.

Screen Shot 2015-10-02 at 8.50.36 am.jpgValspar paint will this Sunday launch a new TV campaign via FCB Auckland to celebrate its launch into the New Zealand market in an exclusive partnership with Mitre 10.

Valspar will change the way New Zealanders choose and buy paint, enabling people to choose any colour they want and not be limited to paint charts and test pots. Through Valpsar's innovative technology, any colour can be turned into a precisely matching paint.

AAEAAQAAAAAAAAYiAAAAJDRkYTZjZjMwLTNmMTctNDZhNS1hM2UyLWJhMGMwZmIyMDljYg.jpgAndy Sandoz (left), creative partner at Havas Work Club has been announced as the new D&AD president for 2015-2016.

Sandoz is bringing the future. He isn't just a disruptive creative partner with big ideas, he's a sci-fi traveller stuck in the wrong time, working very hard to help us all catch up. His manifesto isn't about what he can do in a year; he wants us to think of the next 20 years and how we can use creativity to save ourselves.

To say Sandoz is passionate about the technology is to put it lightly. He declares that the internet is the reason he got into advertising and names Tim Berners-Lee as the person who has most (indirectly at least) influenced his career to date. A voracious reader of sci-fi novels, he embraces the idea of the future and all of its exciting innovations and worries about those that bury their heads in the sand, unwilling to change with the times. For Sandoz, creativity is what is going to save the world, which is good, because we're good at creativity.
Raydar-Logo-White_MD.jpgFollowing the news from earlier in the year that Clemenger Group shopper marketing agencies, Raydar and Clemenger Shop will merge, CEO Jim Moser has today announced that the two agencies will consolidate under the Raydar brand.

Says Moser: "The Raydar brand has been in existence for over 20 years and has a proud history working with some of New Zealand's leading brands. While the Clemenger Shop team have worked extremely hard over the past 18 months to establish itself, we felt that the equity in the Raydar brand was too strong to ignore and hence why we decided to go in this direction."
Screen Shot 2015-09-30 at 9.30.30 am.jpgAWARD has launched its call for entries campaign for the 37th AWARD Awards via last year's Creative Agency of the Year, Leo Burnett Sydney and directed by EXIT's Brett Ludeman. Deadline for entries is Friday, October 30.

This year sees three new categories introduced, including: Market Disruption & Product Development, Creativity for Good, and Craft in Advertising, which encompasses all Craft sub-categories from 2014 in addition to several new sub-categories.

NG4A9821.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Nicholas Wittenberg, executive creative director at Ogilvy & Mather, South Africa.

Winner: Nike, Last. I'd hazard a guess most of us are addicted to the tragedy of life. And there's nothing like celebrating the underdog to hammer home this reality. Choice piece of film with a great insight simply executed. READ MORE...
image.jpgProGear has launched a new radio campaign via Barnes, Catmur & Friends New Zealand.


Senior Creative: Rob Cook
Executive Creative Director: Paul Catmur
Creative: Lowri Pountain
Creative: Liz Henwood
Music Studio: Envy Studios
Account manager: Kate Antjoule

AAEAAQAAAAAAAAKmAAAAJDVkYjc2MjA1LTQzOTctNDA1Ny1iODIzLWQzYjJkNzkyNTVlNA.jpgWPP's global Government & Public Sector Practice has launched a hub in Sydney to drive excellence in communications and research for public sector clients in ANZ. The Hub will give clients access to global best practice and the best of WPP agencies' thinking on government communications, behaviour change programmes, citizen engagement and digital government transformation.

The Government & Public Sector Practice Australia New Zealand (ANZ) hub is led by Kathryn Cooper (left), working closely with WPP ANZ chairman and country manager Geoff Wild. It builds on WPP agencies' long track record of outstanding work for ANZ public sector clients, at Federal, State and Local levels in areas as diverse as health, destination marketing, recruitment, democratic participation and public safety.
Thumbnail image for Thumbnail image for Duster-Clems-Wellington-web.jpgThumbnail image for Biggsy 2.jpgAssignment Group has scooped up former Clemenger BBDO Wellington MD/ECD Philip 'Duster' Andrew (above left) and Clemenger BBDO Melbourne CEO Peter Biggs (above right) to run the agency, which has offices in both Auckland and Wellington.

Biggs will be CEO of the group, Duster will be ECD while Assignment Group chairman Peter Cullinane will remain in that role.

Duster told CB: "Both Biggsy and I have started back in the business and we are both excited about what we can bring to the next phase of Assignment Group. While Assignment founder Peter Cullinane will remain involved at a Chairman level, Peter and I are heading up the group across Auckland and Wellington.
Mountian Dew hidden graphics_01.jpgColenso BBDO and Finch have won the Design Invention and Product Development Invention categories for the Mountain Dew "Hidden Graphics" campaign in Adweek's Project Isaac Awards.

The Isaac Awards, now in the third year, recognise the year's most inventive marketing, media and digital campaigns.

Says Nick Garrett, CEO of Colenso BBDO: "We are chuffed that the work we did with Finch for Mountain Dew has been recognised at the Isaac Awards, especially as it's in the areas of design and product development because it shows how good the idea is when it wins against some of the amazing work that was eligible, particularly from the U.S.
rich.jpgTWIN has recently directed a new spot for Beats By Dre to coincide with the 2015 Rugby World Cup through its production company in the US, RESET.

'The Game Starts Here' via R/GA London features All-Black's captain Richie McCaw preparing for the Rugby World Cup in New Zealand's South Island, alongside shots of a local Kapa Haka group performing an original haka written exclusively for Beats by Dre by composer Inia Maxwell.

Volkswagen_5 (1).jpgRecent revelations that, at the time of writing, as many as 11 million diesel vehicles may have been fitted with software designed to deceive emissions testers, have dealt a hammer blow not just to Volkswagen's reputation but potentially to the entire German nation brand. David Haigh, CEO of brand valuation and strategy consultancy Brand Finance, gives his view on the scandal that has sent shockwaves around the world.
Says Haigh: "At Brand Finance's last calculation VW's brand value stood at just over US$31 billion, making it the world's 3rd most valuable auto brand. It appeared to be motoring ahead, brand value having increased from just over US$27 billion in 2014. The developments of the last few days will undoubtedly send this trend into reverse, resulting in $10 billion in lost brand value. The apparent ease with which the company's activities were uncovered makes it all the more astonishing that VW was willing to endanger its most valuable asset. Rather than 'Das Auto', VW's motto might be more appropriate if changed to 'Crass Auto'.
7.jpgCase Study: FCB NZ recently launched a campaign for It's Not OK to shine a light on the prevalent issue of family violence in New Zealand. Contrary to popular belief, violence occurs in every sector of society, including high socio-economic households too - a shocking one in four. To tell this story, rather than an ad, FCB created an unexpected article in the pages of the glossy June/July issue of HOME magazine.
SH_Pepto.jpgSam Holst, John S Park and Tore Frandsen of The Sweet Shop have picked up multiple trophies at the recent 2015 CLIO Awards.

Holst's Pepto Bismol "Boy Raised by Goats" via Publicis Kaplan Thaler New York continued its success, winning Gold for Original Music and Silver in Film in the Healthcare category. Sennheiser's "The Oracle" directed by Tore Frandsen experienced a great run winning Silver in Direction and two Bronze in Cinematography and Editing whilst John S Park's highly awarded 'A Message to Space' for Hyundai picked up a Bronze in Direction.
image002.jpgWith the proliferation of communication channels, media companies are changing their offering. How is New Zealand responding to this new era of media and marketing?  And what does it mean for marketers, agencies and consumers?

The October CAANZ PREScom Champion Speaker Series presents NZ's leading journalists, commentators and industry heads, discussing the changing face of media and their response to the commercialisation and commoditisation of content. The breakfast event will be held at Kensington Swan Board Room, Auckland from 7am-9am on Wednesday 21st October.

K9FM 1 Lead Image.jpgCleverBuoy.jpgColenso BBDO Auckland and M&C Saatchi Sydney wer the star Australasian agencies after five days of judging at the 2015 CLIO Awards in New York.

Colenso BBDO scored Two Silver and three Bronze CLIO awards while M&C Saatchi Sydney was awarded two Gold and one Silver. J. Walter Thompson Sydney scored one Gold, one Silver and one Bronze.

Colenso BBDO had two multiple winners with Pedigree's 'K9FM' and 'Dogs Don't Judge' campaigns picking up a Silver and a Bronze CLIO respectively in the audio category and Volkswagen picking up a Bronze CLIO for 'Reduce Speed Dial' in the Innovation category while Finch and Colenso combining to win another bronze for 'The People's Film' in Film Technique. NZBCF / Skinfood was also awarded a Silver in print for the Breast Cream 'A Cream that give you wrinkles' execution.
Icaro Doria_CCO new hire_DDB NY.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Icaro Doria, chief creative officer at DDB New York.

What a great week for film has this one been. From 80's references, to beautiful music, to incredible art direction and incredibly well written copy, I'd say the one that charmed was the world where everyone is what they dreamed to be for Commonwealth Bank. It's very rare to see great ads for banks, specially one that is not talking about lowest rates and mortgage deals. I wanted to be a Jedi and became a copywriter. I wish my bank could make me a Jedi. READ MORE...
5.jpgCreative media institute SAE QANTM has launched a new student recruitment campaign created by Brisbane independent agency Rumble Creative & Media and Craft Shop NZ.

SAE national marketing communications manager Melissa Sealey said the brief was to distinguish creativity as an intentional and in-demand career path, while highlighting the institute's major point of difference - hands-on creativity.

Rather than typical images of students smiling proudly off into the distance, Rumble creative team Bec McCall and Rhys Venning crafted a series of big, relevant statements that spoke directly to students wanting a career as a creator.

Collaborating with the talented team at Craft Shop NZ, striking individual campaign messages were created for each of SAE's six creative disciplines.
Screen Shot 2015-09-21 at 9.48.57 am.jpgSouthern Cross has launched a new campaign via Barnes Catmur & Friends which is spearheaded by a 60 second spot which features the memories of a man as he shares his life's learnings with his younger self.

The 'Advice to a Younger Me' spot was directed by JH Beetge out of Goodoil Films.

CROWBAR (1).jpgFive teams from Media Design School have made the final shortlist of 30 for the International Crowbar Awards.
Says Kate Humphries, head, AdSchool: "This is the 15th year that the Crowbar Students Awards have attracted thousands of entries worldwide and, as with The Future Lions and The Young Guns awards, we enter our students work because we think it is really important that we benchmark their ideas globally. So we're delighted to have our students make 5 out of the final shortlist places of only 30 this year- the only students from NZ and Australia to do so."



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