troy_fuller_095_b&w[2] (1).jpg2zOudIbp_400x400.jpgToday Clemenger Group New Zealand has announced a management change at 99 and Raydar.

Over the next few months, Paul Manning (right) will step down from his position as managing director (MD) at 99. Manning will be replaced by Troy Fuller (above left), currently managing director at Raydar. Fuller will retain his role as MD of Raydar and assume additional MD responsibilities for 99.
5a8cc90a53d17 (1).jpgThe Australasian Writers and Art Directors Association (AWARD) has today announced the full line up of jurors for the 39th AWARD Awards - an annual celebration of the most outstanding creative communications work in the Asia-Pacific region.

A total of 88 jurors made up of creatives, senior marketers, senior management, senior planners, directors and production company specialists will be tasked with selecting the 39th AWARD Awards winners, with online pre-judging from 23 February to 9 March 2018 and in-room judging 15 to 26 March 2018.

This year's jury chairs are:
  • James Dive, Special Projects, Scoundrel
  • Tara Ford, Executive Creative Director, DDB
  • Emad Tahtouh, Director of Applied Technology, Finch
  • Ben Coulson, Chief Creative Officer, Clemenger BBDO
  • Rebecca Carrasco, Freelance
  • Kat Thomas, Founder/CEO, One Green Bean
  • Grant McAloon, Executive Creative Director, Leo Burnett
  • Tara McKenty, Creative Director, Google APAC
  • Cam Blackley, Chief Creative Officer, M&C Saatchi
  • Paul Middleditch, Director, Plaza Films
  • Toby Talbot, Chief Creative Officer, Saatchi & Saatchi NZ

SEE THE FULL LIST OF JURORS HERE

AYSON_3&7.jpgMulti-awarded director Steve Ayson has departed from The Sweet Shop after more than a decade to launch his own production company 3and7 with executive producer Emma Wilcockson. 

Ayson, who is ranked #3 director in the world on Bestads over the last decade, says he and 3and7 will be spending more time in the southern hemisphere, and would love to work with more agencies in this region.

Contact executive producer Emma Wilcockson: emma@3and7.com 
She looks after Ayson worldwide so knows what he's up to at all times.

3and7.com
SIX MORE CRAFT@ADFEST.jpgAdFest has unveiled six more sessions as part of its Craft@ADFEST program, which features many of the world's most respected and ambitious production, digital and technology companies including Cirkus (Auckland), Getty Images (Tokyo & Bangkok), Smoke & Mirrors (London), Syn Music (Tokyo) and Cheil Worldwide (Seoul).

AdFest's 2018 program can be viewed here, and is divided into two halves: Craft@ADFEST (21 - 22 March) and Creative@ADFEST (23 - 24 March).
Screen Shot 2018-02-22 at 11.16.12 am.jpgThe new Ministry for Children, Oranga Tamariki, unveiled its new tohu (brand mark) last year. The team at Clemenger BBDO worked with a group of care-experienced young people to co-create a tohu full of meaning.

Brigid Alkema, ECD at Clemenger, puts it succinctly: "Far from being another government logo, it has become a tohu for the kids, by the kids."

VIEW THE ARTISTS' VIDEO
VIEW GEN & HENARE'S VIDEO
AXIS_Hero_RESPECT.jpgThe Commercial Communications Council has just released the finalists for the 38th Axis Awards 2018.

Colenso BBDO has dominated the shortlist with 80 finalists ahead of DDB with 53 finalists, Ogilvy & Mather with 41 finalists Clemenger BBDO Wellington with 38 finalists and FCB NZ with 31 finalists. The Sweetshop leads the production company pack with 23 finalists ahead of FINCH with 19 finalists.

The 38th Axis Awards will take place on Thursday, March 8 at Shed 10, Queens Wharf, Auckland.

VIEW THE FULL LIST OF FINALISTS - Axis_Award_Finalists_2018_5.pdf

Click here to purchase tickets.
Superbowl-2018-review.jpg
What were the best super bowl commercials this year? Not just the good ones, but the best ones.

In this post, StudioBinder explores some of the Super Bowl commercials that scored big in 2018.


MMNZ-6012-Stop-press-herald.jpgTiming a new product launch with the recent lunar eclipse produced impressive results for Mitsubishi New Zealand. A locally-produced campaign via Assignment Group helped Eclipse Cross exceed sales targets in the most competitive automotive sector.
 
There's no segment as well catered to as the SUV market. A brief scan of any car dealer's forecourt will tell you that. The trick is to make new models stand out and locally relevant, says Mitsubishi marketing manager Reece Congdon. So, when Mitsubishi launched the all-new Eclipse Cross, a mid-sized SUV, at the start of the year, the opportunity to harness the buzz around a lunar eclipse in New Zealand skies was simply too good to pass up.
NZ-HOT-COLD-CHART-2017.jpgIt's soon time to announce CB New Zealand Agency of the Year and Australian Agency of the Year -- and also to publish the 2018 CB Creativity/Billings Index (or Hot+Cold Chart). Last year's NZ chart is pictured left.

As far as most agency creative directors (and increasingly, more CEOs and CMOs) on both sides of the Tasman are concerned, CB Agency of the Year is the most coveted of all trade mag titles to win - and where an agency is placed on our annual chart is critical to many agency's new business performance in the coming year (that's the bit of most interest to CEOs and CMO's!).
ASB achievements[1]2.jpgASB has launched its latest campaign via True, revealing how Kiwis measure progress in their own lives and what it means for them to be one step ahead.

To gain insight into how Kiwis define and measure progress, ASB surveyed more than 1,000 people from across New Zealand.

ASB general manager marketing Shane Evans says the research overwhelmingly reveals New Zealanders' historical marker of success has shifted with 90% of respondents relating progress to their and their family's wellbeing over material possessions.

VIEW THE FIRST SPOT
VIEW THE SECOND SPOT
Screen Shot 2018-02-21 at 6.16.21 am.jpgWith a declaration of 'it's what's inside that matters', Huckleberry NZ has just launched a cheeky, unusual TVC via Rainger & Rolfe, as part a new EcoStore Xventure television show sponsorship.

Says Richard Lees of Huckleberry NZ: "Everyone knows organics are the future but we also have to talk about what makes organics special. The reality is organics are now a beautiful, mainstream option. The foods all taste delicious, the fruit and vegetables are outstanding and our on-shelf products come from a sustainable manufacturing environment. All of which says 'good for you and good for the planet.'"

VIEW THE SPOT
Screen Shot 2018-02-20 at 11.11.07 am.jpgAging the perfect cheese takes patience. So Mainland via Colenso BBDO, has created a very, very time-consuming promotion; the Mainland 2,000-Piece Voucher.

The voucher takes the form of a huge, intimidatingly difficult puzzle, that punters have to complete before they can redeem it for their well-earned prize.

VIEW THE VIDEO
Luis+Paulo+Gatti.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Luis Gatti, associate creative director, Saatchi & Saatchi, Dubai.

BEST TV
Winner: Nike 'Nothing Beats a Londoner'. The film is funny, and I know its in the right tone and mood for Londoners. The behavior of arguing "who is in a worse situation" is funny. I identified with this situation and I believe that many people have had the same feeling. The script and the way the film was run only made the idea even better. READ ON...
SUSAN HOFFMAN (1).jpgThe Australasian Writers and Art Directors Association (AWARD) has announced Susan Hoffman (left), co-chief creative officer of Wieden+Kennedy, as chair of judges for the 39th AWARD Awards.

Known to challenge the status quo, Hoffman is behind some of W+K's most memorable and game-changing ads, including Nike's "Revolution", Old Spice's "The Man Your Man Could Smell Like" and Chrysler's Super Bowl spots starring Eminem and Clint Eastwood.

As co-chief creative officer, Hoffman currently oversees the entire W+K global network. Under her leadership, W+K was awarded 2017 AdWeek Global Agency of the Year, and included on Fast Company's list of Most Innovative Companies.

AWARD chairman Mike Spirkovski said this is a rare opportunity to learn from a true icon of the industry.
CB-CANNES-2018-invite.jpgEarly indications suggest there are hundreds of Kiwis and Aussies  (including expats) going to Cannes this year - and delegate numbers worldwide are expected to be up from last year with more seminars and events at Cannes 2018 than ever before.

Campaign Brief, with the generous support of Sydney-Auckland-Los Angeles based production company Photoplay, boutique Design and VFX house Fin, based in Sydney and Shanghai, and global music licensing company Audio Network will be hosting our annual Welcome Cocktail Party for the Aussie and Kiwi delegates on Monday 18 June from 5.30pm. Venue TBA.

PP_Master_Identity.jpgFIN-LOGO.jpegScreen Shot 2018-02-19 at 11.09.35 am.pngSpecial guests include many of the Australian jurors and several prominent creative directors from around the world. If you are an Aussie or Kiwi (or an expat) going to Cannes, let Lynchy know now to secure your ticket: michael@campaignbrief.com
Screen Shot 2018-02-19 at 7.54.10 am.jpgWWF New Zealand and WiLD Studios have today issued a challenge to creative agencies all over the globe to become part of Project Extraordinary, a collaboration that aims to give sustainability an irresistible appeal among consumers, for the chance to have their work shown at the Cannes Lions 2018.
 
The challenge: develop a short-form video concept that demonstrates how sustainability is desirable and sexy. The objective of the content is to change the behaviour of 1 billion consumers globally by encouraging them to make more than 50% of their purchases with sustainability as one of their top 3 decision triggers by 2020.

ENTER NOW

Damon Stapleton: Listen to the dead man talking

gary-gilmore-11730320-1-402.jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

"You have to choose the move that feels right sometimes; that's what intuition is." - Magnus Carlsen. World Chess Champion. Grandmaster at the age of 13 and 148 days.
 
On January 17, 1977 Gary Gilmore (pictured left) was executed by firing squad for two murders he committed in Utah. His final words. Let's do it.

In 1988 Dan Wieden read these final words in a newspaper and said if we changed that to 'Just Do It', it would work perfectly for that little running shoe company we have as a client.

Nike. Just Do It. The most famous line in advertising came from a dying man's final words.
Lotto-nz-truck.jpg
Lotto New Zealand has launched the third instalment in its Imagine series, which began with 2015's hugely successful Pops'Gift, followed by the equally poignant Mum's Wish in 2016.

This latest instalment under the Imagine platform is inspired by the true story of a Kiwi bloke who won $15 million, honoured a promise made long ago, and went halves with his mate. From that inspiration, DDB NZ crafted the story of Armoured Truck, the hair-raising tale of a mate who kept his promise.

While the last two Imagine stories have focused on families whose lives are transformed by a Powerball win, this new story revolves around two friends who as armoured truck drivers spend every day together just a few feet away from their dreams.

Ian Strange Studio joins Scoundrel Projects

IAN_STRANGE_PORTAIT_72dpi.jpegScoundrel has announced a new partnership with Ian Strange Studio for unique artistic projects in Australia, New Zealand and Asia.

Based between New York and Australia, Ian Strange is one of Australia's most acclaimed contemporary artists. His multifaceted exhibitions and projects include film, photography, sculpture painting and installations. He has held exhibitions at The National Gallery of Victoria, Standard Practice Gallery New York, the Canterbury Museum, the Art Gallery of South Australia, FAC and Cockatoo Island's Turbine Hall. He has created large scale public art projects in Detroit, New York, Ohio, Australia, Norway, New Zealand and Poland.
refugiarte (1).jpgThe One Club for Creativity, global peace organization PartnersGlobal and the United Nations' TOGETHER initiative have joined forces to launch the first Young Ones Design Brief.  This new design competition was created to engage students around the world and promote inclusion and respect for refugees and immigrants by creating posters for mass-transit locations in a number of major cities around the world.
image002.jpgAir New Zealand has developed an interactive online experience via True allowing people to explore the best New Zealand has to offer using emojis.
 
Users will be asked to comment on Air New Zealand #EmojiJourney Facebook or Twitter posts with a combination of emojis which would best describe their perfect New Zealand getaway. This will then automatically generate a link to a personalised map of New Zealand for them, with emojis highlighting points likely to be of interest.
Screen Shot 2018-02-14 at 10.48.04 am.jpgAcknowledging exceptional talent from within, MediaCom has today announced the appointment of Willie Pang, currently chief operating officer, to the role of CEO of MediaCom Australia & New Zealand. Pang will take the reins from Sean Seamer, MediaCom's incumbent CEO following Seamers' recent appointment as CEO of Supercars Australia.
 
Joining MediaCom in 2015 as chief digital officer, and then promoted to chief operating officer in July 2017, Pang has become an invaluable asset to the agency's people and clients.
Screen Shot 2018-02-14 at 10.19.21 am.jpgAdFest is inviting creative professionals from around the region to sign up to attend 'Story School' - a fun and highly interactive workshop hosted by Kitty Lun, head of Creative Shop, Greater China at Facebook.

Story School runs on Thursday 22nd March 2018 from 2:30pm to 5:30pm during AdFest 2018, which runs from 21st to 24th March at the Peach Royal Cliff Resort in Pattaya, Thailand.
Screen Shot 2018-02-14 at 10.19.06 am.jpgAdFest will once again host the World Producers Summit at AdFest 2018 - an exclusive summit for production executives on Thursday 22nd March 2018, 12:15pm to 2:30pm at the Peach Royal Cliff Resort in Pattaya, Thailand. The Summit will be chaired by Steve Davies, chief executive of the Advertising Producers Association (APA) and executive vice president of the Commercial Film Producers of Europe (CFPE).
Screen Shot 2018-02-14 at 6.43.14 am.jpgAdFest has begun to unveil its 2018 program with FINCH, Massive Music, MPC, Carat, Contagious and ADK all joining the line-up, with many more speakers yet to be announced.

AdFest 2018 is divided into two streams: Craft@ADFEST (21 - 22 March) or Creative@ADFEST (23 - 24 March). Whereas Craft@ADFEST is dedicated to production, digital, and technology trends involving VR, production, sound and VFX, Creative@ADFEST is focused on pushing the boundaries of the creative and communication industry.
Alex Karsten (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judges are Alex Little and Karsten Jurkschat, associate creative directors at McCann, New York.

BEST TV
First Prize TV: Well this was a bitterly boring round for television. We were under the impression we'd be judging six brilliant spots from around the world, but instead we were given six ads that were all for the American detergent brand, Tide. How terribly depressing. Not only for us, but for you, the men and women at home who, until moments ago, were expecting to be inspired by the incredible array of commercials being produced around the world, which have been consistently delivered to you in a digestible format once a week on a Tuesday, or sometimes Wednesday, for several years. On behalf of Best Ads, we sincerely apologise for this blatant and embarrassing display of preferentialism and hope order is restored this time next week. READ ON...
Screen Shot 2018-02-13 at 10.47.02 am.jpgThe 2018 Investec Super Rugby season promises super-fast entertainment like no other.
That's the simple proposition bought to life via New Zealand Rugby's new #DontMissAThing campaign from Sugar&Partners.
 
Director Jason Bock from Flying Fish used a high-speed Phantom camera hurtling down a track at 85km per hour, filming it at 1000 frames per second to slow down the spectacle so Kiwis, "Don't miss a thing".

VIEW THE SPOT
VIEW BEHIND THE SCENES CLIP
L_GL_L494_18_IMG_LR_DRAGON_CHALLENGE_999STEPS_3_resized.jpgFollowing on from the 'Pikes Peak,' 'Empty Quarter' and 'Inferno Downhill' challenges; in this, the latest of the Driven Challenges series, viewers witness the New Range Rover Sport become the first vehicle ever to tackle the 999 steps of Tianmen Mountain, China, part of a global campaign which is currently airing in New Zealand.

Driven by 2017 Le Mans 24-hour class winner Ho-Pin Tung, the new Range Rover Sport challenged the near 45-degree feat after racing up the 99 turns of Tianmen Shan Big Gate, the winding mountain road heralded as one of the most dangerous and spectacular in the world.

VIEW THE DOCUMENTARY FILM
BETTS.jpgBlockhead VFX has announced the appointment of Richard Betts to the role of lead flame artist across its Auckland and Sydney studios.

Before the completion of his recent 5 year tenure at Fin Design + Effects, Betts completed a seven year stint at world renown post production facility "The Mill" London. Over recent months, Betts has had the pleasure of working with some of Australia's most talented directors including; Steve Rodgers, Simon Mcquoid and Paul Middleditch.

Says Stefan Coory, co-founder, Blockhead: "I have been wanting to work with Richie again since our days together at The Mill London and am absolutely thrilled to have him join the team. Not only is Mr Betts a world class talent.. he may just be one of the most affable gents in the business. His portfolio speaks for itself, I feel it speaks volumes to the level of craft and passion he puts into every project."

Blockhead has continued to quietly expand its offering to Australasia over the last few months with a number of additional hires, including the much loved senior producer Dawn Walker fresh from Alt.VFX late last year.
69c6f3b9-197d-4a62-820b-ed3e150f1cef.jpgThe entry deadline for D&AD Awards 2018 is fast approaching. Entries must be in by 11:59pm GMT, this Wednesday, 14 February.

Entering D&AD Awards is the only way to give your work a chance to win a D&AD Pencil, considered the pinnacle of many creative careers.

ENTER HERE
Child_replacement (1)-thumb-400x209-246673.jpgGunn Report, the global index of creative excellence in advertising, has today released the results of the newly launched Gunn 100, a ranking of the top 100 creatively awarded advertising ideas of 2017- regardless of their communication discipline - and the companies behind them.

Pedigree's humorous 'Child Replacement Programme' campaign in New Zealand, created by Colenso BBDO Auckland has ranked #3 most creative campaign in the world. The campaign encourages parents to adopt a dog once their children have left home.

Colenso BBDO has ranked #10 agency in the world.
feb16.jpgThe One Show 2018 and the ADC 97th Annual Awards has extended its final entry period by exactly one week. Both shows will continue to accept entries until this Friday, February 16.

February 16 is also the deadline for all entrants to complete their entry processes. Any oneshowadcannual.jpgunfinished entries run the risk of being removed from contention. All physical work must arrive in our New York offices no later than Friday, February 16 at 6:00 PM EST.

Whether you're looking to become 'famous famous' with The One Show, or wishing to show 'where craft will take us' with the ADC Annual Awards, you have one more week for your chance to win an esteemed Pencil or Cube.

ENTER THE ONE SHOW
ENTER THE ADC ANNUAL AWARDS
campaign_gottlieb-20160601104647409.jpgCannes Lions has today announced Chloe Gottlieb (left), EVP, US chief creative officer R/GA as the ambassador of this year's See It Be It programme, taking over from last year's lead Madonna Badger, chief creative officer, Badger & Winters. Madonna Badger will continue to be involved with the project in the role of chair, in a three year appointment.

Now in its fifth year, See It Be It is a career development and acceleration programme for women in the creative communications industry who face diversity challenges and want to lead the way for change.
NZOC EarnTheFern_1 (1).jpgThe New Zealand Olympic Committee and Saatchi & Saatchi New Zealand have released their new brand platform - Earn the Fern. The first iteration is an integrated campaign supporting the athletes of the 2018 Olympic Winter Games that will open tonight in PyeongChang, South Korea.

The campaign consists of a social content series and out of home, including a special build in central Auckland, and tells the story of what the athletes have done to get to the top of their profession and earn the privilege of wearing the Fern.

VIEW THE JANINA KUZMA VIDEO
VIEW THE ZOI SADOWSKI VIDEO
VIEW THE JAMIE PREBBLE VIDEO
92184_Senseless_Old Lady.jpgNZ Fire Service has launched a new print campaign via FCB NZ that aims to encourage Kiwis to install smoke alarms in bedrooms.

When you sleep you lose your sense of smell. A fact that makes the case for smoke alarms in bedrooms all the more compelling.

VIEW THE OLD LADY AD
VIEW THE CHILD AD
VIEW THE BABY AD
92111_Switch Off.jpgPaper Plus has launched a new print ad via FCB New Zealand.

As we become more connected than ever, we're finding it harder and harder to get away from our devices. But we're also forgetting why it's so important that we do. Why we need to disconnect. The simple truth is: the only way we can really switch off, is by switching off. And getting lost in the magic of a good book.

VIEW THE AD
w_jacob.jpgOmnicom Group President and CEO John Wren has announced the appointment of Wendy Clark as President and CEO of DDB Worldwide. Clark succeeds Chuck Brymer who will assume the title of Chairman. Both roles are effective immediately.
 
"After 12 terrific years as the head of DDB, I am excited to hand the baton to Wendy," said Brymer. "She is passionate about our business and clients, and has proven to be an inspiring leader for our company. I look forward to helping Wendy continue to foster an environment where our people can do their best work."
 
Under Clark's leadership as CEO of DDB North America, the agency has grown by enhancing existing relationships such as State Farm, Mars, and Johnson & Johnson, as well as a strong new business track record. Most notably, Clark was instrumental in winning the consolidated US creative account for McDonald's in 2016 that led to the formation of a dedicated agency unit, We Are Unlimited.
8cf514c4-dd3a-4c2a-b7bc-d9377f5dd289.jpgA new documentary, from the emerging field of interactive content, has just premiered online. Digital agency Resn has teamed up with Piki Films, New Zealand on Air and the FAFSWAG creative collective to create Fafswagvogue.com - The Interactive Documentary, from director Tanu Gago.

The documentary explores the LGBTQ vogue ball scene in the world's biggest Pacific city, Auckland, New Zealand. Vogue ball culture is a global phenomenon with underground scenes established around the world. The documentary will make New Zealand's scene accessible to an international audience by streaming for free at Fafswagvogue.com.

Director/DOP Dan Max joins Eight

_MG_8538.jpegEight has signed Dan Max for Australasian representation.  

Max is a director/DOP with a visual narrative focus. With a background in stills photography, Max finds beauty in places and faces.

This soulful surfer from the North Island of New Zealand is the guy you want to go on the road with. A technician and an artist in equal measure, he's inquisitive, thoughtful, clued up, hands on and solutions-focused. Simply put, he gets shit done.
Malcom Poynton-thumb-350x467-275750.jpgAdvertising Week, the world's largest annual gathering of advertising, creative, entertainment, marketing, media and technology industry leaders, today announced key details for the upcoming launch of its latest geographic expansion to Asia Pacific. The inaugural Advertising Week APAC will take place between July 30 and August 2, 2018, at Luna Park in Sydney.

The first wave of speakers to be announced include Kiwi expat Malcolm Poynton (left), global chief creative officer at Cheil Worldwide Network, Jonathan Waecker, CMO at The Warehouse Group NZ, David Nobay, founding partner and creative chairman at Marcel Sydney, David Shing, digital prophet for AOL/Oath, Chuck Porter, co-founder and chairman of CP+B and Sherilyn Shackell, founder and CEO of The Marketing Academy.

Advertising Week makes this expansion in addition to its existing events in London, New York and Tokyo, and is also launching in Latin America with Advertising Week LATAM to take place in Mexico City in 2018.
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