Bestads Six of the Best reviewed by Icaro Doria, chief creative office…
Colenso BBDO, Auckland named Advertising Age International Agency of t…
Damon Stapleton: 11 seconds with Madiba
A Kiwi or Aussie going to Cannes this year? Get your invite to the Cam…
Toyota redefines tough in its newly launched Hilux campaign via Saatch…
Born in Savaii, Western Samoa, Magasiva hails from a long line of performers, artists and storytellers. With a talent for finding the comedy in truth, Magasiva possesses an innate sense of pace and timing. He has a strong sense of empathy and a natural way with people. His thespian background affords him a unique insight into the actors' craft, enabling him to derive effortless performances from actors and non-actors.
Says Magasiva: My mum said she'd give me a hiding if I didn't join Eight, so here I am. So far I've seen a great committed team who are hardcore fun and passionate about their work. Damn it, I'll have to step up now!"
Paper Plus via FCB New Zealand has launched a new outdoor campaign which shows just how bad things have got and suggests perhaps it's time to read a proper book.
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This is the first time Nikon Australia has partnered with a tourism body, shooting a content campaign solely with the Nikon KeyMission 360 to represent New Zealand in a unique and immersive way.
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This week's guest judge is Icaro Doria, the chief creative officer of DDB New York.
Pretty good week on the film camp. Adidas Original is Never Finished leads the way with a great celebration to originality. It's a beautiful spot with amazing craft and really truthful to what Adidas Originals stands for. The song, My Way, ironically was the one danced by the new president on his inaugural powwow. Kohler Never Too Wanted has beautiful craft and for sure is very unusual work for... faucets! I did like The Warning for Snickers too. Nice way to play with a great concept. READ MORE...
In a glowing citation Ad Age says it's "an agency with outsized ambition and world-class creativity."
Says Ad Age: "The 180-person agency, part of Omnicom's BBDO Worldwide, saw revenue rise 14.8% in 2016 over 2015, with profits up 19.8%. Over five years, it has seen 75% revenue growth. Meanwhile, strong creativity has raised the agency's profile, and 'we're getting more and more requests from international markets asking us to contribute,' says Scott Coldham, managing director."
International Agency of the Year was awarded to adam&eveDDB, London. Anomaly was named US Agency of the Year. Read More at Ad Age
The brief, set by Matt Clark, creative lead, Google Brand Studios, San Francisco, was difficult, because the students had to think hard about how to 'motivate people to share their medical data to help cure cancer'.
"It's a great honor to accept this invitation and play a role in judging the Media Lotus and Effective Lotus winners - two categories that require the right balance between creative and strategic thinking. I'm really looking forward to seeing which brands and agencies win this year," says Manggunio (pictured), who has worked in the region for 22 years and joined Leo Burnett China as Chief Creative Officer in 2015.
I met Nelson Mandela twice. Each time it was fleeting but those 11 seconds have stayed with me. The second time was about 4 seconds long and we were completely alone. I was working at an agency called TBWA Gavin Reddy in Houghton in Johannesburg. Houghton was the suburb where Mandela lived.
I was walking to work early one morning because my Beetle had broken down for the third time that month. I was walking down a road and not really looking up. I sensed somebody in front of me. About 10 metres away stood Nelson Mandela. His bodyguards were a little way back. He was going for a walk. I was going for a walk. We were walking. We were alone on an empty street. Fuck. What do I do?
Campaign Brief, with the generous support of Sydney-Auckland-Los Angeles based production company Photoplay (who are once again going to Cannes this year), will be hosting our annual Welcome Cocktail Party for the Aussie and Kiwi delegates on Monday 19 June from 5.30pm. Venue TBA.
Special guests include many of the Australian jurors and several prominent creative directors from around the world. If you are an Aussie or Kiwi (or an expat) going to Cannes, let Lynchy know now to secure your ticket: email@example.com
LBB & Friends are back on the beach for Cannes 2017 - and LBB member agencies + production companies from Australia and NZ* are invited
Every year Little Black Book hosts one of the most fun, relaxed, and productive events at the Cannes Lions - the LBB & Friends Beach, opposite the Miramar on La Croisette. And you're invited to hang out there from Tuesday thru to Saturday if you work for a LBB member agency or production company in Australia or New Zealand*.
As Regional Executive Creative Director at Impact BBDO, Yaish (pictured) has helped to make the Middle East famous as a hotbed of creativity. One year after joining Impact BBDO in 2013, the agency ranked #6 worldwide in the Directory Big Won Rankings. This year Yaish ranked #4 ECD worldwide according to the Directory Big Won Rankings 2016.
The jury is made up of artists, tastemakers and creatives, including the inimitable will.i.am; Derek "Fonzorth Bentley" Watkins, Grammy-nominated producer and author who came to fame through P Diddy; Tinker Hatfield, who designed the majority of Nike Air Jordan; and advertising legends Dan Wieden and Lee Clow.
The Cultural Driver Award celebrates influential ideas and executions that have had a noticeable impact on pop culture, often transcending the traditional categories in advertising and design. The special award will be presented for the first time at the 44th Annual One Show Awards on May 12 at Cipriani Wall Street in New York City.
The complete jury can be found here.
Says Corey Chalmers, ECD, Saatchi & Saatchi: "The new Hilux redefines what toughness means. At the same time, the idea of the staunch Kiwi bloke is going through a bit of a change as well. We wanted to reflect this new world in a tale of a mates helping mates - not just by towing something, but helping them through good times and bad. So while Kiwi blokes are often men of few words, when it's time to chat things out, a decent hitout in a Hilux can be just the tonic to help them get through the rough stuff."
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The agency leading the way this year is justONE with 15 unique campaigns announced as finalists, followed by Colenso BBDO / Proximity New Zealand with 9, FCB New Zealand and Chemistry Interaction both with 7 and Young + Shand with 5. There are four nationally recognised companies competing for distinction in The Keith Norris Direct Marketing Organisation of the Year Award and Emily Colmore- Williams and Michael Summers-Gervai hoping to be crowned 2016 Direct Marketer of the Year.
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To launch its new range of Granola, the humble Oat has gone on a search for love. Its agency Sugar & Partners has launched a print campaign in the classifieds section of national papers.
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Rachford has spent the past 21 years writing for and leading the creative charge for major brands like Bud Light, McDonald's, Mars (Milky Way, Starburst) and Miller Genuine Draft to name a few.
The Andy Awards has unveiled the second animated film in its call for entries campaign for the 2017 Andy Awards via Deutsch, New York which mocks stereotypical PSA-style campaigns.
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The four new contracts expand oOh!'s fast-growing retail network in key New Zealand locations.
The new agreement covers the 40,000 sqm Manukau Supa Centre in Auckland, Northwood Supa Centre in Christchurch, Centre City in New Plymouth and Nelson Junction in Nelson.
ITM Go Fish! launched before Christmas and features on the new ITM App for builders. ITM are giving away 3,000 free Virtual Reality headsets at ITM stores nationwide so that builders can try their hand at ITM Go Fish! . Doing well on the leaderboard (the bigger the fish caught the better), gives builders the opportunity to win weekly prizes until the end of January too.
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TheBestAdJobs.com reaches the international audience of bestadsontv.com and the Australasian audience of campaignbrief.com, campaignbrief.co.nz and campaignbriefasia.com.
New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.
Get your entries in by next Tuesday, 4pm, January 24th.
Axis Awards 2017 - Key Dates
- Entries close: Tuesd 24th Jan 2017 at 4pm
- Late entry deadline closes: Thurs 26th Jan 2017 at 4pm
- Finalists announced: Tues 21st Feb 2017
- Tickets on sale: Wed 22nd Feb 2017
- Axis Speaks - The Creative Speaker Event: Thurs 9th March 2017
- Awards Show (Viaduct Events Centre): Thurs 16th March 2017
The agency has been shortlisted in the Interactive category for Amnesty International 'Amnesty Unblocker'.
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Today, I'm Brave's initiative started out as a social experiment to inspire an Ebola-stricken community in Sierra Leone, and has evolved into a non-profit designed to inspire bravery within people and organizations around the world. Since the movement started a year ago, Today, I'm Brave has amassed over 110,000 followers and made 7.5 million online impressions.
He will be responsible for the seamless integration of strategy, planning and analytics to yield powerful, integrated creative ideas for application across all traditional, digital and mobile platforms as well as emerging platforms like virtual, augmented and mixed reality.
Before joining Burson-Marsteller, Eslinger was consulting Executive Creative Director for visual effects and virtual reality firm Framestore's integrated advertising efforts. Before that, he spent 13 years in the Saatchi & Saatchi network - starting at Saatchi's Wellington in its heyday - eight of which as Worldwide Digital Creative Director. In that role, he led digital creative direction and strategy on global new business and client initiatives, identified creative production partnerships and talent recruitment and led cross-network partnerships via the Publicis Groupe. He served for 10 years on the Publicis Groupe's Worldwide Creative Board of Directors and was a member of its mergers and acquisitions/investment group of directors.
Across the two-week tournament, ASB Rally for Charity saw some of the best tennis players in the world help raise the money on their best rallies on centre court. When a rally reached 10 hits, ASB started donating $10 to RMHC for every successive shot. A web application pushed out data to allow in stadium spectators to see the dollar value accumulate on the big screen live during the game and between games on Sky TV.
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This week's guest judge is Clark Edwards, creative director, AMV BBDO, London.
My pick this week is Mercedes-Benz, 'The Encounter'. In the sixth months since Stranger Things aired, I'd hazard a guess that the show's been referenced more times by creatives in meetings than the number of people who actually watched it. However this spot, although clearly taking inspiration from, has borrowed just enough for it to work. A simple idea that's well cast and looks nice. Plus, the girl's hair near the end is dimension alteringly great. READ MORE...
Says Brigid Alkema, ECD, Clemenger BBDO, Wellington: "Until now speed messaging has focussed on the negative impacts of speed. This new chapter highlights a benefit, not a cost, of the speed of a driver."
The new AV piece, directed by Noah Marshall of The Sweet Shop, shows the outcome of a competent driver choosing less speed.
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The campaign used 200 litres of jelly to recreate eight of the world's most recognisable and desirable landmarks. Expedia has helped millions of Pacific travellers fulfill their travel dreams, so replicating the world's most famous landmarks in jelly is a quite literal representation of the brand bringing the globe to its customers on a plate.
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"No man ever steps in the same river twice, for it's not the same river and he's not the same man." - Heraclitus
I am lying in the middle of the Noosa River an hour outside of Brisbane. After a pretty crazy year where we were working right up to Xmas I was suddenly on vacation. Holidays are strange, lovely things. They creep up on you with the best of intentions. It's like a really weird neighbour who appears out of nowhere from behind a hedge only to give you some freshly baked Blueberry muffins.
Well, I find it hard to decompress anyway. You are working flat out and then suddenly you are supposed to do the opposite. It's like you are going down the main straight of Monza at 300kms an hour and halfway down you are told to make a hard right turn. Tricky.
The D&AD Next Awards aims to find the next big names in film and photography and promote them back to the industry, through mentoring introductions to established industry figures. This year, Next Photographer will once again be held in partnership with Getty Images and will offer the winner a $5000 prize grant amongst other opportunities.
The reduced pass prices are designed to enable more emerging industry talent to attend the Festival. For all those under 30, the eight-day 'Complete' pass has been reduced by 255 Euros since 2016. Two-day 'Young Lion' passes for the specialist events that run alongside the Festival - Lions Health, Lions Innovation and Lions Entertainment - now start from 895 Euros, while passes for students in full-time education range from 350 Euros to 1,100 Euros.
Senior (above middle) will ensure a smooth transition over the next three months, and will continue to work directly with Arthur Sadoun, CEO Publicis Communications, as strategic advisor throughout the rest of the year before leaving the network to pursue personal ambitions. The move comes three months after the controversial departure of Saatchi & Saatchi global Executive Chairman and Publicis Groupe Head Coach, Kevin Roberts.
This year's jury consists of top names in sports marketing and business from the global chief marketing officer of Under Armour, Andrew Donkin, to the president of StubHub, Scott Cutler, to the CMO of the NFL, Dawn Hudson.
BBDOh my goodness
In 2016, BBDO have no fewer than six agencies in the world's Top 10.
The agency's mantra is 'the work, the work, the work' and it shows. In the 13 years since The Big Won rankings were first published, BBDO has topped the rankings (apart from one blip in 2013 when Ogilvy & Mather muscled in.)
The work has been consistently innovative with BBDO New York in particular embracing Digital.
And that's what is most noticeable about the 2016 rankings.
Where are the hot, digitally savvy agencies that looked set to take over the world? Crispin Porter in Boulder, R/GA in New York, Shackleton in Madrid, AKQA in London, serviceplan in Munich?
Nowhere to be seen.
2016 was the year of the Kiwis, with Burger King 'McWhopper' via Y&R New Zealand the most awarded campaign in the world in 2016 followed by DB Breweries 'Brewtroleum' via Colenso BBDO Auckland at #2.
DDB New Zealand made the Top 20 creative agency list at #19. In the Country rankings New Zealand took the #3 spot from Australia, which dropped to #5 this year.
Will they be right or wrong? Only time will tell.
Do you agree or disagree?
VIEW THE 2017 PREDICTIONS HERE
Submissions now open until January 23, 2017
Dreamworks Animation CEO Jeffrey Katzenberg, Grammy Award-winner Melina Matsoukas, and Barry Jenkins, writer-director of Golden Globe Best Picture (Drama) Moonlight, will serve as judges for the competition that gives aspiring creators from all over the world the once-in-a-lifetime opportunity to apply their creative vision to creating music videos for these iconic hits.
Having directed commercials for brands including Sky, Vodafone, NZTA, Google Android, Tower Insurance, the New Zealand Navy and ASB Bank, Mandviwalla's nuanced storytelling covers a versatile range of commercial work from poetic visual film craft to character driven narratives. This observed and considered type of film making demonstrates a passion for capturing insightful moments of humanity.