BREAKOUT STAGE & OPEN SPACE WORKSHOP.jpgAdFest is ramping up the number of workshops on offer during this year's festival, which runs from Wednesday 20th March to Saturday 23rd March 2019 in Pattaya, Thailand. With a new Breakout Stage and an area for more interactive Open Space Workshops, delegates will be able to choose from workshops and seminars running in parallel to sessions in the main conference hall at PEACH (Pattaya Exhibition and Conference Hall).
Screen Shot 2019-02-22 at 10.39.28 am.jpg3M has launched a new campaign, 'Make it Happen', for Post-it Notes created by Channel T.

The campaign is launching in Australia, New Zealand and Japan initially, then rolling out across the Asia-Pacific region.

Research identified the role Post-it Super Sticky Notes can play in making ideas happen. Being able to stick and restick on multiple surfaces, an idea can 'stay with you' from its inception right through to seeing the idea come to life.


The Value of Something Definite

187214_ce7e4984c35749a096d259dee7287291.jpgBy Jonathan Kneebone (left), founder, The Glue Society, exclusive to Campaign Brief

Imagine an adland that played by the rules of Trump.

Carlsberg would definitely be the best lager in the world. Whiskas would be loved by ten out of ten owners, even those who didn't have a cat, let alone a preference. VW - or perhaps Apple - might encourage us to Think Bigly. And there'd be no doubt in anyone's mind that Anadin works fastest. No ifs or buts or drinking Bacardi about it.

In a world of fake emergencies or convenient lies (as opposed to inconvenient truths), would advertising need to be bothered about being legal, decent, honest and truthful?

Without self-imposed restrictions, scientific proofs or objectively curated comparisons, could we just go ahead and declare superiority without resorting to advertising wizardry.
TIHWSUV 1[4].jpgHolden presents its best SUV line-up yet, in its latest campaign developed by GrowthOps business, AJF Partnership, Melbourne, which is set to air in New Zealand in March.

Filmed in and around Wellington, New Zealand, Holden's five SUVs retrieve a stolen painting in a fast-paced, action-packed commercial that showcases the diversity of its SUV range.

With the recent arrival of the Acadia SUV, joining the Trax, Equinox, Tourer, and Trailblazer SUVs, Holden continues to meet the different needs of Australian and New Zealand drivers.

Leon Wilson: Day 4 of FireFlies Antipodes

Leon Tight.jpgThe FireFlies Antipodes charity ride from Christchurch to Queenstown is under way. From 17 to 23 February, the ride covers approximately 1,000km over six gruelling days. 12 riders from the marketing, creative and production industries are dedicating themselves to raising much-needed funds and awareness towards the Snowdome Foundation's mission, 'making hope real for Australians fighting blood cancers'. Here Leon Wilson, partner / ECD Robyn&Leon talks about Day #4...

100km's into Day 4 and it's been raining torrentially for about 98 of them. The ITB in my right knee has gone from a dull ache to a sharp pain each time I extend my leg. Not great... there's still another 40km's to go, including a big climb. The caravans that threaten to knock us off while furiously overtaking are looking pretty dry and cosy right now.
contagious-pioneers-2019-image (1).jpgColenso BBDO has ranked #1 in the world in The Contagious Pioneers 2019 List, a list compiled annually from a rigorous analysis of the work featured on the Contagious I/O platform.

The London-based editorial team dissect the insight and strategy behind the Top 1% of global campaigns, trends, brands and technologies and features the work on their online platform and physical publication - which is then used by agencies and clients as best practice the world over.

Driven by its globally acclaimed breadth of work, Colenso takes the top spot over other creative powerhouses like Wieden+Kennedy Portland, BBH London and David in Miami.

2019 Axis Awards finalists announced

AXIS_Finalists Banner-01 (2).jpgWith the preliminary round of judging completed at the end of last week, the Comms Council has today released the finalists who will all compete to put a new Axis trophy in the cabinet.

There were a record number of entries for Axis this year - over 600, and around 375 entries make up the 2019 finalists from the 96 categories that have so far been judged.   This year we are seeing great work coming from all types of agencies and production companies, big and small with some new players welcomed.

Eddy_Herty (1).jpgIn a reflection of the tremendous creative opportunities now possible in today's outdoor ad market, The One Club for Creativity announced a partnership with Outfront Media, Inc, who will serve as exclusive sponsor for The One Show 2019 Out-of-Home category.  Deadline for entry is 21 February, 2019.

Outfront Media is one of the largest out-of-home media companies in North America.  Headquartered in New York, the company connects brands and consumers in the "real world" on giant creative canvases.  Their focus on creative, through in-house creative boutique Outfront Studios, has been recognized across the media industry.

Sam Hall: Day 3 of FireFlies Antipodes

Sam.jpgThe FireFlies Antipodes charity ride from Christchurch to Queenstown is under way. From 17 to 23 February, the ride covers approximately 1,000km over six gruelling days. 12 riders from the marketing, creative and production industries are dedicating themselves to raising much-needed funds and awareness towards the Snowdome Foundation's mission, 'making hope real for Australians fighting blood cancers'. Here Sam Hall (above), executive producer at Blockhead VFX talks about Day #3...

"When you're riding in a bunch you watch the back of the legs of the rider in front, pedaling away, for hours on end.

Today, Day 3 travelling down the windy West Coast from Hokitika to Franz Joseph Glacier, I had the good fortune to sit behind Malachi and the tattoos on the back of his calves gave me inspiration.

Loupe Agency signs photographer Chris Sisarich

ChrisS.jpegPhotography and motion agency, Loupe, has expanded its impressive stable of talent with the recent addition of award-winning photographer and director Chris Sisarich.

In the short time since its launch in 2018, Loupe has been garnering a reputation as one to watch, with a refreshingly collaborative approach to traditional agency production and no fuss access to some of New Zealand's best visual talent.

Sisarich is one of New Zealand's leading advertising photographers, having travelled the globe to work with some of the world's biggest brands, such as Uber, Google, Air New Zealand, BMW, Toyota and Lexus.
Screen Shot 2019-02-20 at 8.42.18 am.jpgDiversity of student content from programmes at Media Design School (MDS) have been compiled into a 28-minute playlist that will air from today on the large scale (45m2), portable outdoor digital screen in Aotea Square (291-297 Queen Street). The screen, an Auckland Live initiative, brings artistic, cultural and entertainment experiences to the Aotea Arts Quarter and provides a platform for emerging and established digital artists and curators at a scale previously unseen in New Zealand.
The MDS content forms part of the New Generation (Part 2) playlists and features Bachelor of Media Design and Bachelor of Art and Design student work.

Clemenger sets new standard for data security

Screen Shot 2019-02-20 at 7.24.23 am.jpgAs the threat of data fraud and cyber security breaches continue to rank highly amongst the biggest concerns for business leaders, Clemenger Group New Zealand has set a new benchmark for data security in the creative industry, achieving ISO 27001 certification.

Clemenger Group New Zealand - home to well-known advertising, marketing, PR and research businesses including Colenso BBDO, 99, Raydar, Clemenger BBDO Wellington and Perceptive - recently increased its investment in information security management to provide clients with world-class data protection. This includes the creation of a dedicated information security manager role.

Bill Doig: Day 2 of FireFlies Antipodes

Screen Shot 2019-02-20 at 6.19.26 am.jpgThe FireFlies Antipodes charity ride from Christchurch to Queenstown is under way. From 17 to 23 February, the ride covers approximately 1,000km over six gruelling days. 12 riders from the marketing, creative and production industries are dedicating themselves to raising much-needed funds and awareness towards the Snowdome Foundation's mission, 'making hope real for Australians fighting blood cancers'. Here is Bill Doig, freelance producer on today's ride...

The hardest thing about getting up on the morning of day 2 is not knowing exactly what's ahead and how you will perform. Day 1 totally kicked my ass. Dirty great hill and evil head wind to finish.

Wilf Sweetland: Day 1 of FireFlies Antipodes

HR.jpgThe FireFlies Antipodes charity ride from Christchurch to Queenstown is under way. From 17 to 23 February, the ride covers approximately 1,000km over six gruelling days. 12 riders from the marketing, creative and production industries are dedicating themselves to raising much-needed funds and awareness towards the Snowdome Foundation's mission, 'making hope real for Australians fighting blood cancers'. Here is Wilf Sweetland (pictured above), global CEO of Sweetshop on today's ride...

Day 1. Warm sunshine. There is nothing quite like it when starting a long tour. It's great for the spirits. The first day riders are full of beans / butterflies and good coffee. Our relatively easy day at 110km with 1,350m of climbing suddenly became not so easy as the South Island Westerly picked up pace. It grinds away at you, and certainly if you are new to cycling can really suck the puff out of your sails as it did to a few today.
Palau Pledge.jpgFriendshit.jpgThe Call for Entries to Campaign Brief's The Work 2019 is out and it's FREE to enter.

The final deadline for entries is Friday 22nd March, 2019

Now in its 17th year, The Work features the very best advertising of the year from Australia, New Zealand and Asia.

Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region.

There are three things that differentiate The Work 2019 from traditional award shows:

Firstly, entries are FREE.

Secondly, we are selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show.

Thirdly, there are no wasted entry fees - only entries that are accepted into The Work incur an acceptance fee.

All entries are uploaded online: Judging will take place in April and notifications of acceptances will be sent out early May 2019. Accepted work will be featured in Campaign Brief's The Work 2019 Gallery.

STEP 1. The first step is to register and then log in here. Then follow the upload instructions.

Read this bit: EVERY entry to The Work 2019 must have already "passed the test" and been a WINNER or a FINALIST at a recognised city, national, regional or international awards show between January 1st, 2018 and March 31st, 2019.

Screen Shot 2019-02-19 at 8.25.24 am.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Andy Jex, chief creative officer at TBWA London.

Winner: Diesel. Right, I'm making this my winner. But honestly, go watch the 30's. I've seen them elsewhere and they're way better. Don't get me wrong, I really love this campaign. It's just the idea gets a little lost in this longer manifesto spot. Mainly because they're not showing the funny (negative) shots of the influencers being dorks. But this is Diesel firing at their best. They have such an annoying knack of it. Time and time again they create something so culturally of the moment that it feels like it must have been done before. This is another example of it. It's spot on, fresh, fun, relevant and so fantastically on brand for Diesel. Come on Publicis Italy, show us the short ones! READ ON...
Screen Shot 2019-02-19 at 8.04.37 am.jpgDHL Express, the world's leading international express services provider has announced they have renewed a three-year partnership with Surf Life Saving New Zealand (SLSNZ) to make beaches safe for New Zealanders. As part of this collaboration, DHL Express has released an interactive digital puzzle based on a Kiwi childhood favourite, dubbed 'Spot the Danger' developed by DarkHorse.

The digital campaign, 'Spot the Danger' - which runs from February 11 to March 11, 2019 - encourages Kiwis to spot common beach hazards from a busy beach scene. Participants who are successful will enter a draw, and one lucky winner will win a cash prize of $5,000 and share it equally with a New Zealand Surf Life Saving Club of their choice this summer.

film craft eblast.03 (1).jpgNew York Festivals Advertising Awards announced the 2019 NYF Film Craft executive jury.
New York Festivals will bring together some of the most technically advanced filmmakers from the industry's most respected production companies to judge this year's Film Craft submissions in New York City on April 30th and May 1st.
MORE CRAFT@ADFEST SESSIONS.jpgAdFest continues to sign up world leading experts of creativity and craftsmanship to present at Craft@ADFEST, a two-day stream dedicated to highlighting the latest production, digital, content and technology trends, which runs from 20th-21st March 2019 as part of AdFest 2019.

AdFest is delighted to confirm the following Craft@ADFEST sessions:

'World Animation Domination', presented by Marko Klijn, Ringmaster, Cirkus, Auckland
Craft@ADFEST: Wednesday 20th March, 10.40-11.15
Discover the power of character animation in this session from Marko Klijn, the self-proclaimed 'Ringmaster' of Cirkus', an animation company that launched in New Zealand in 2006.  Klijn believes that animated characters are not just for kids. He'll review the latest and greatest animated spots from across the world.

D&AD Awards 2019 judging criteria announced

dad.jpgD&AD has announced its judging criteria for D&AD Awards 2019. The criteria has been introduced to bring a closer focus to each discipline and the nature of creative work according to category, to reinforce D&AD's mission to recognise and celebrate creative excellent and empower the judges to award the best work.

Specific criterias for Design, Crafts, Advertising and Film & Entertainment and Purpose have all been introduced to facilitate the best work to rise to the top in each category.
image001.jpgStrategy Creative are extremely proud to announce that it has been appointed the Canterbury Rugby Football Union (CRFU) account after a competitive pitch process.

CRFU, the governing body for rugby union in Canterbury, tasked Strategy Creative with developing a grassroots recruitment drive for local clubs around the region. The agency's response was to revolutionise the entire recruitment process into a massive, county-wide programme called The Draft.
Screen Shot 2019-02-18 at 6.25.42 am.jpgLittle Giant, Linked by Isobar will be the digital partner for the launch of TVNZ's youth-focused online content platform Re: News after winning a competitive pitch.

Little Giant will support the launch and ongoing promotion of the mobile first Re: News platform.  A first-of-its-kind project for TVNZ due to launch in March 2019, Re: News is an online news brand targeted at a millennial audience.
AAAA-CANNES-2019-Cocktails-invite.jpgAs usual there are hundreds of Aussies and Kiwis (including expats) going to Cannes this year. Campaign Brief, with the generous support of Sydney-Auckland-Los Angeles based production company Photoplay, and boutique Design and VFX house Fin Design & Effects, based in Sydney, Melbourne and Shanghai, will be hosting our annual Welcome Cocktail Party for the Aussie and Kiwi contingent on Monday 17 June from 5.30pm.

PP_Master_Identity.jpgFIN-LOGO.jpegSpecial guests include many of the Australian and Kiwi jurors and several prominent creative directors from around the world. If you are an Aussie or Kiwi (or an expat) going to Cannes, let Lynchy know now to secure your invite:

Kimberly Kastelan3.jpgKimberly Kastelan (left) has been announced as the new general manager of lifestyle marketing agency MKTG in New Zealand, a promotion from her previous role as MKTG group account director. This follows Fleur Skinner's resignation.

Fleur departs from the executive leadership team (ELT) and her seat on Dentsu Aegis Network's (DAN) Innovation Council, after almost ten years in the business.  Fleur joined DAN in 2009 to open the New Zealand office of Australian PR and content agency Haystac. In 2016 Haystac evolved to MKTG in New Zealand as DAN consolidated PR, social, experiential, sponsorship and sampling into one global network brand.
Lee Clow-web.jpg
"Think Different (Here's to the Crazy Ones)." "Dogs Rule." "Yo quiero Taco Bell." "Keeps Going and Going." "Impossible Is Nothing." "That's G." Lee Clow, the visionary creative who touched the hearts of consumers and revitalized brands with iconic advertising campaigns, is retiring.

The Global Director of Media Arts at worldwide advertising collective TBWA, and founder and Chairman of TBWA\Media Arts Lab, will move into an advisory role as Chairman Emeritus of the agency he founded in 2006 to serve Apple and to embody his vision of an agency that impacts culture, rather than just "makes ads."

"The years I spent doing this thing called 'advertising' have been fun: challenging, rewarding, maddening--sometimes painful--but mostly, joyful. And I wouldn't trade a day of it." Clow-- an original Chiat\Day partner and one-time TBWA\Worldwide Chairman--mused, in his "Love Note to Advertising," released today.

Clow continues to work on a personal film project that tells the story behind some of the most famous and culture-altering advertising in history, recalling his 50 years at Chiat\Day--the people, the work--and retelling how they did it.
Slade-02 (1).jpgFCB has today confirmed the appointment of Slade Gill as a creative director. Gill joins FCB's creative department after a three year stint in the US, working as a creative director at Publicis New York.

Says Gill: "I'm super happy to be back in New Zealand - land of sun and sanity - and especially chuffed to be working at FCB.

"It's an agency that I've always wanted to join, so when Tony called me, I threw away my green card application and anti-Trump placards and packed my bags. FCB just has this brilliant, uncanny knack for creating the most iconic and enduring campaigns out there, and their culture is second to none."
NZdating.jpgWhile Valentine's Day is nice for some, many people think it's overrated and a little old fashioned. It's impossible to get a table, impossible to get a car park, and even before contending with that, you also have to get a date. It's a logistical nightmare. Hell and agency BC&F Dentsu, wanted to challenge the idea of Valentine's Day, relieve some of the societal pressure around the event, and let people know that they don't have to follow the masses out to overpriced restaurants and bars.

So, Hell went straight to people looking for dates online to offer them an alternative: The pleasure of their own company, and dinner for one.
Screen Shot 2019-02-14 at 7.35.54 am.jpgTBWA\New Zealand has announced the appointment of Matt Kingston as its new head of strategy and planning across TBWA Group New Zealand.

Kingston (far left) has held senior planning positions in some of the leading agencies in the region, including five years at Host Sydney, followed by six years at Clemenger BBDO Melbourne, and most recently, Assignment Group.  He has led strategic thinking for some of New Zealand and Australia's most loved and successful brands, including Tourism Victoria, Air New Zealand, Carlton and United Breweries, Z Energy, National Australia Bank, Fonterra, Mercedes-Benz, and IKEA.

Kingston will partner with Catherine Harris (centre), Shane Bradnick (right), Kate Heatley and Angelina Farry in the day to day running of the agency across clients like ANZ, Independent Liquor, 2degrees, Nissan, solarcity, DeLonghi and Sony PlayStation.
Beacon_moving_eyes.jpgDeadlines. They keep us on our toes. They make us dig a little deeper. Push a little further. Go that extra mile to truly get noticed. By our clients. By our target audience. But in this case, by a panel of our peers. The 2019 Beacon Award judges.

There's still time to get their attention. So, get your entries in now if you want to stand out from the rest and really be seen.

Entry period closes on Tuesday, 26 February 2019.

tshirt.jpgTechweek has undergone a fresh brand transformation via Method, to better reflect its position as New Zealand's flagship tech festival, and its vision to have the country recognised as the home of innovation that's good for the world.

Says Courtney Peters, brand, comms and marketing manager, Techweek: "This project was our opportunity to refresh Techweek's brand to reflect its importance as a nationwide, inclusive festival of innovation - there are no other tech festivals in the world that unite an entire country through an open event platform like this one, and we wanted the visual identity to tell that story better."
 (1).jpgHouse of Travel has launched a new brand campaign based on real life stories with the positioning line, 'Better Together'.

The campaign has been created by creative director Roy Meares who was persuaded to put retirement 'on hold for a few weeks' by founder and executive chairman, Chris Paulsen, a person Meares has huge personal admiration for.

Screen Shot 2019-02-13 at 7.50.12 am.jpgThe FireFlies Antipodes, a group of dedicated cyclists from the advertising and production industries, will be taking off on their third ride to raise money for the fight against blood cancers. Taking place over six days from 17 to 23 February 2019, the ride will cover approximately 800km from Christchurch to Queenstown in New Zealand. Members of the media industry including creative directors, producers, sound designers and editors, have banded together to raise awareness and funds to aid The Snowdome Foundation in its fight against blood cancers and Leukaemia.
356b1c79b6e0a76c09abc133d676f7b6.jpgPremium New Zealand wine brand Kim Crawford has launched its first Australian consumer content campaign via Verizon Media's RYOT Studio.

Building upon Kim Crawford's reputation in the US as the number one New Zealand wine, this is the brand's first advertising venture into the Australian market. In partnership with RYOT, the campaign aims to build brand awareness and target a receptive Australian audience to highlight Kim Crawford as the perfect drink for key moments throughout summer.

OKD_001 (1).jpgNestlé has launched a campaign to celebrate that ever-so-Kiwi tradition of mixing Nestlé Reduced Cream and Maggi Onion Soup, for the purpose of dunking chips.
"The Original Kiwi Dip", as it's called, has become an iconic piece of New Zealand culture over the years. But, times change and this classic needed a little reinvigorating to combat the wide range of ready-made dips available to shoppers. With that in mind, FCB took some liberties with the packaging of the two ingredients, creating an OOH and social campaign, which didn't shy away from the fact that this is a dip that requires some assembly; it celebrates it.
Tim Jones 1.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Tim Jones, senior vice president and group creative director at Area 23, an FCB Health Network Company in New York, USA.

Winner: Bud Light 'Joust'. I picked a good week to review best TV! And what started off as another great Bud Light ad quickly morphed into an even greater Game of Thrones teaser. Massive respect to HBO and Bud Light for combining two of the world's best things (beer + dragons) to create one hell of a Super Bowl ad. I bet my lucky loincloth that it helped sell a lot of beer to a lot of thirsty fans who are literally counting down the days to April 14th...

Also, RIP Bud Knight. READ ON...
Screen Shot 2019-02-12 at 7.03.07 am.jpgAd Stars has confirmed that its next three-day festival of ideas and innovation will be held in Busan, South Korea from August 22nd to 24th 2019.
Dentsu Asia Pacific's Ted Lim (left) and Joanna Monteiro (right) of FCB Brazil are on board as its first 2019 executive judges. Ad Stars is now inviting entries free of charge to the 12th Ad Stars Awards via before the deadline of 15th May 2019.
Ted Lim, regional chief creative officer of Dentsu Asia-Pacific, works across 15 countries from China to Australia. He believes, "We are in the business formerly known as advertising" and has repositioned Dentsu Asia Pacific accordingly as an 'Innovative Business Solutions' network beyond advertising.
Screen Shot 2019-02-11 at 6.50.38 am.jpgTVNZ's rolling out a major new campaign profiling the work of 1 NEWS at Six, the country's most watched programme.
A new TVC highlights 1 NEWS' credentials as the country's trusted news source. 

Says John Gillespie, head of news and current affairs, TVNZ: "It speaks to the lengths we go to every day to bring New Zealanders the news; the calls we make, the questions we ask, the leads we chase down.

20190118_DB_Hero_D84874 copy (1).jpgThis Valentine's Day, DB Export's delicious new low carb beer launches with a full song and music video titled I'm Drinking It For You via Colenso BBDO. The R&B ballad shines the spotlight on Kiwi couples, turning the simple act of choosing a low carb beer into a gesture of romantic love.

DB Export has a history of giving its drinkers license to have a beer; the world-recognised Brewtroleum and Beer Bottle Sand campaigns were based on the idea that enjoying a DB Export Gold could help save the entire world.
This latest iteration from the brand breaks new ground by recognising male and female drinkers equally, by starring two of NZ's brightest new singing talents Keshia and Tom, who recorded the single, and perform in the music video.

andy-strain (2).jpgCustomer intelligence agency Perceptive has announced that Andy Strain will be joining the team as senior research analyst.
Strain is coming from market research agency Colmar Brunton where his main focus was quantitative research, especially advertising testing, and worked with clients from FMCG, telecommunications, insurance, healthcare, retail, TV/media and public relation industries.
Says Strain: "I am excited to be joining such a fast-paced company and a dynamic team that are doing lots of interesting work. It will also be very motivating to also be a part of the Clemenger Group, and all the opportunities that brings."
Screen Shot 2019-02-11 at 6.18.04 am.jpgFollowing a competitive pitch, Education New Zealand (ENZ) has appointed Special Group as its creative agency partner for its upcoming global brand refresh.

Says Paul Irwin, general manager student marketing, ENZ: "The Special Group team stood out during our tender process for combining incisive strategic thinking, an understanding of brand New Zealand, and creative smarts around connecting with students.

"Following last year's launch of the New Zealand International Education Strategy 2018 - 2030, the sector is heading in a new and exciting direction that will deliver even more benefit to New Zealand. It is important we have a strategic and creative partner with the Special team's skill to help position us for what is ahead."
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