Colenso scores Most Effective AOTY title at NZ Effie Awards 2015; Clem…
Bestads Six of the Best reviewed by Steve Red, Red Tettemer O'Connell …
International Epica Awards 2015 now open for entries - final deadline …
Scott Whybin pays tribute to Dave 'Devo' Walden
Vale Dave 'Devo' Walden - the legendary, larger-than-life giant of the…
Colenso BBDO scored an impressive haul of metal which included a gold Effie for its 'Must be Milk' campaign for client Fonterra - the strategy for which was much admired by the clients amongst the judging panels.
A total of 91 entries have been shortlisted in the category. The United Kingdom dominates the field with 31 shortlisted entries, with United States (21) and Germany (10) also faring well.
The Volkswagen account will now become fully integrated across all marketing communications services with FCB. The creative account was previously held by Colenso BBDO.
Clemenger BBDO Wellington has scored New Zealand's only finalist with the agency being shortlisted for NZTA 'Tinnyvision'.
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The "Tastes Like" campaign is launching this October and will incorporate a range of innovative media to celebrate the playful personality and great taste of Fanta, including print, mall-lites, OOH, Adshels, floor decals, radio, TV, digital, social media and experiential.
The campaign strategy involves creating interactive sensory experiences similar to those a Fanta drinker experiences in their first sip.
Says Gina Beck, brand activation manager, adult and flavours, Coca-Cola Oceania Ltd: "We wanted to recreate the experience of drinking Fanta by constructing a sensory playground where its playful personality can come to life."
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This week's guest judge is Steve Red, president and chief creative officer at Red Tettemer O'Connell & Partners in Philadelphia.
First place - Wacoal Mood Boost-up bra: Life Change. Holy crap. I mean, I'm just sitting here after a hard day's work, judging some ads and enjoying some nicely shot, slow motion footage of an attractive lingerie-clad...DUDE. Mission accomplished. The spot communicated clearly that the Wacoal Mood Bra works to, you know, boost up things. READ MORE...
Republik scored Gold for its 'Haus of Versant' campaign for Fuji Xerox. In addition, the campaign was recognised as one of the top Business-to-Business campaigns globally, and was one of three campaigns short-listed for the prestigious Diamond ECHO for International Best in Show.
Republik director Paul McNamara describes it as a fantastic result. Says McNamara: "To be up here with the best in the world and again be awarded gold is hugely rewarding. It's a great story of sustained effectiveness for Republik and Fuji Xerox. We won Gold at the ECHO's back in 2011, a Gold and the Diamond last year, and now Gold this year, all for technology product launches for Fuji Xerox."
Devo was the best suit The Campaign Palace ever had.
I loved him.
It's the reason I opened the New Zealand office, just for the rare chance to work with him yet again.
He was an inspiration at Whybin\TBWA.
He had largesse. He lit up a room.
And he was the best at the game.
In fact, the bigger the problem, the bigger the white horse Devo rode in on.
I loved him and I always will.
He was my mate.
Hold all tickets Heaven.
Stand by, Devo's on his way and God you won't know what's hit you.
And please have some Bluff oysters for him with a fine New Zealand wine.
Heaven will be a better place for it.
Rest in Peace my Friend.
"Her Idea" was written to address the uncertainty and create a feeling of empowerment when deciding to leave the family home.
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Says Kate Humphries, AdSchool head: "Clearly our students have been keeping a keen eye on the news this year because they've managed to take out both the winning and runner up spot for the student campaign of the year and all three topical places".
The Student Campaign of the Year was won by Heathcliff Hall and Shahid Kasuji, and the runner up spot by Janssen Chen and Joaquina Rockwell. Both campaigns, which explored the relationship between newspaper reading and public transport, won after going through two rounds of judging and can be viewed here.
Rockwell together with Liam Crerar, took out both the 3rd place topical and the winning topical ad (which linked Apple's iconic 'think different' campaign and iconic rainbow logo with America's announcing its legalisation of same sex marriage). The runner up spot for topical went to Steve Charlton and Ezra Whall.
Says Steve Cochran, executive creative director, Colenso BBDO: "For someone living in a house full of flatmates, having the house and bathtub to yourself is a luxurious moment to be enjoyed. Even better if you've got the tub of Top Notch from the freezer to yourself as well. We liked the idea of reflecting these real and attainable moments rather than creating a brand that lives in world very few people actually get to enjoy."
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Recognising the complexity of some of its productions over the past year, Creativity highlighted the work of Steve Ayson and Damien Shatford for Google Creative Labs 'The Cube', Sam Holst's award winning 'Boy Raised by Goats' for Pepto Bismol and the highly entertaining 'Aussie Builders' for Snickers directed by Nick Kelly. Alongside this, their interactive sibling, The Rumpus Room, was recognised for its brilliant Global Happy Party with Google and Pharrell Williams to celebrate International Day of Happiness.
The list recognises companies crafting the industry's most entertaining, impactful and powerful brand stories. The full list can be found here.
Says Mark Hurley, CEO: "At Little Giant we have always understood that for us to be successful we need to have the smartest minds in the industry, for us Anna represents just that. She has the unique ability to work across the creative and commercial aspects of our business, and has direct experience running a successful digital agency of scale. Anna completes for us a well rounded management team capable of executing our ambitious growth plans."
Or if you place 10 or more jobs per month the rate drops to only $45 per job listing.
TheBestAdJobs.com reaches the international audience of bestadsontv.com and the Australasian audience of campaignbrief.com, campaignbrief.co.nz and campaignbriefasia.com.
New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.
Devo co-founded Whybin\TBWA Group New Zealand in 1997 with old friend Scott Whybin (who he worked with at The Campaign Palace in the halcyon days of the 80s), departing the agency in December 2013 after a glorious 16 years of creative and business success. In January 2014 he started his own shop, Boatshed 73 Co.
With the best booming voice in the business, Devo was also the master, master of ceremonies, a role he fulfilled whenever asked, whether it was for the Axis Awards or at several Campaign Brief NZ Legendary Lunches, for which we will be forever grateful. (Such was our regard for Devo, he was one of the very few agency CEOs invited to what was primarily a lunch for creative directors).
On Devo's watch, driven by ECD Andy Blood, Whybin\TBWA picked up two Cannes Grand Prix, 15 Lions, one D&AD Yellow pencil, six One Show pencils and a Grand Clio.
In 2013 Devo was honoured with the Axis Lifetime Achievement Award at the New Zealand Axis Awards.
Here is the tribute video played on that special night starring the likes of Roy Meares, Mike Hutcheson, Andy Blood and Barbara Chapman amongst other NZ industry figures.
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Devo is survived by his wife Annie and two children Joanna and Michael.
MORE TRIBUTES TO DEVO HERE
'Behind the Lens' is a 10 minute fictitious short film, directed by Australian Cannes Festival-winning film director Ariel Kleiman and starring British actress Clara Paget.
'Everything Precious' was unique multimedia and content collaboration that centred around a specially commissioned, original short story. Each chapter of the story was illustrated with shots of Teresa Palmer wearing Paspaley Pearls.The story was released in daily chapter email instalments, as an ibook and as a hardcopy. The project gained the attention of Penguin who
have now published the story globally.
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Valspar will change the way New Zealanders choose and buy paint, enabling people to choose any colour they want and not be limited to paint charts and test pots. Through Valpsar's innovative technology, any colour can be turned into a precisely matching paint.
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Sandoz is bringing the future. He isn't just a disruptive creative partner with big ideas, he's a sci-fi traveller stuck in the wrong time, working very hard to help us all catch up. His manifesto isn't about what he can do in a year; he wants us to think of the next 20 years and how we can use creativity to save ourselves.
To say Sandoz is passionate about the technology is to put it lightly. He declares that the internet is the reason he got into advertising and names Tim Berners-Lee as the person who has most (indirectly at least) influenced his career to date. A voracious reader of sci-fi novels, he embraces the idea of the future and all of its exciting innovations and worries about those that bury their heads in the sand, unwilling to change with the times. For Sandoz, creativity is what is going to save the world, which is good, because we're good at creativity.
Says Moser: "The Raydar brand has been in existence for over 20 years and has a proud history working with some of New Zealand's leading brands. While the Clemenger Shop team have worked extremely hard over the past 18 months to establish itself, we felt that the equity in the Raydar brand was too strong to ignore and hence why we decided to go in this direction."
This year sees three new categories introduced, including: Market Disruption & Product Development, Creativity for Good, and Craft in Advertising, which encompasses all Craft sub-categories from 2014 in addition to several new sub-categories.
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This week's guest judge is Nicholas Wittenberg, executive creative director at Ogilvy & Mather, South Africa.
Winner: Nike, Last. I'd hazard a guess most of us are addicted to the tragedy of life. And there's nothing like celebrating the underdog to hammer home this reality. Choice piece of film with a great insight simply executed. READ MORE...
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Senior Creative: Rob Cook
Executive Creative Director: Paul Catmur
Creative: Lowri Pountain
Creative: Liz Henwood
Music Studio: Envy Studios
Account manager: Kate Antjoule
The Government & Public Sector Practice Australia New Zealand (ANZ) hub is led by Kathryn Cooper (left), working closely with WPP ANZ chairman and country manager Geoff Wild. It builds on WPP agencies' long track record of outstanding work for ANZ public sector clients, at Federal, State and Local levels in areas as diverse as health, destination marketing, recruitment, democratic participation and public safety.
Biggs will be CEO of the group, Duster will be ECD while Assignment Group chairman Peter Cullinane will remain in that role.
Duster told CB: "Both Biggsy and I have started back in the business and we are both excited about what we can bring to the next phase of Assignment Group. While Assignment founder Peter Cullinane will remain involved at a Chairman level, Peter and I are heading up the group across Auckland and Wellington.
The Isaac Awards, now in the third year, recognise the year's most inventive marketing, media and digital campaigns.
Says Nick Garrett, CEO of Colenso BBDO: "We are chuffed that the work we did with Finch for Mountain Dew has been recognised at the Isaac Awards, especially as it's in the areas of design and product development because it shows how good the idea is when it wins against some of the amazing work that was eligible, particularly from the U.S.
'The Game Starts Here' via R/GA London features All-Black's captain Richie McCaw preparing for the Rugby World Cup in New Zealand's South Island, alongside shots of a local Kapa Haka group performing an original haka written exclusively for Beats by Dre by composer Inia Maxwell.
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Says Haigh: "At Brand Finance's last calculation VW's brand value stood at just over US$31 billion, making it the world's 3rd most valuable auto brand. It appeared to be motoring ahead, brand value having increased from just over US$27 billion in 2014. The developments of the last few days will undoubtedly send this trend into reverse, resulting in $10 billion in lost brand value. The apparent ease with which the company's activities were uncovered makes it all the more astonishing that VW was willing to endanger its most valuable asset. Rather than 'Das Auto', VW's motto might be more appropriate if changed to 'Crass Auto'.
Holst's Pepto Bismol "Boy Raised by Goats" via Publicis Kaplan Thaler New York continued its success, winning Gold for Original Music and Silver in Film in the Healthcare category. Sennheiser's "The Oracle" directed by Tore Frandsen experienced a great run winning Silver in Direction and two Bronze in Cinematography and Editing whilst John S Park's highly awarded 'A Message to Space' for Hyundai picked up a Bronze in Direction.
The October CAANZ PREScom Champion Speaker Series presents NZ's leading journalists, commentators and industry heads, discussing the changing face of media and their response to the commercialisation and commoditisation of content. The breakfast event will be held at Kensington Swan Board Room, Auckland from 7am-9am on Wednesday 21st October.
Colenso BBDO scored Two Silver and three Bronze CLIO awards while M&C Saatchi Sydney was awarded two Gold and one Silver. J. Walter Thompson Sydney scored one Gold, one Silver and one Bronze.
Colenso BBDO had two multiple winners with Pedigree's 'K9FM' and 'Dogs Don't Judge' campaigns picking up a Silver and a Bronze CLIO respectively in the audio category and Volkswagen picking up a Bronze CLIO for 'Reduce Speed Dial' in the Innovation category while Finch and Colenso combining to win another bronze for 'The People's Film' in Film Technique. NZBCF / Skinfood was also awarded a Silver in print for the Breast Cream 'A Cream that give you wrinkles' execution.
This week's guest judge is Icaro Doria, chief creative officer at DDB New York.
What a great week for film has this one been. From 80's references, to beautiful music, to incredible art direction and incredibly well written copy, I'd say the one that charmed was the world where everyone is what they dreamed to be for Commonwealth Bank. It's very rare to see great ads for banks, specially one that is not talking about lowest rates and mortgage deals. I wanted to be a Jedi and became a copywriter. I wish my bank could make me a Jedi. READ MORE...
SAE national marketing communications manager Melissa Sealey said the brief was to distinguish creativity as an intentional and in-demand career path, while highlighting the institute's major point of difference - hands-on creativity.
Rather than typical images of students smiling proudly off into the distance, Rumble creative team Bec McCall and Rhys Venning crafted a series of big, relevant statements that spoke directly to students wanting a career as a creator.
Collaborating with the talented team at Craft Shop NZ, striking individual campaign messages were created for each of SAE's six creative disciplines.
The 'Advice to a Younger Me' spot was directed by JH Beetge out of Goodoil Films.
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Says Kate Humphries, head, AdSchool: "This is the 15th year that the Crowbar Students Awards have attracted thousands of entries worldwide and, as with The Future Lions and The Young Guns awards, we enter our students work because we think it is really important that we benchmark their ideas globally. So we're delighted to have our students make 5 out of the final shortlist places of only 30 this year- the only students from NZ and Australia to do so."