The Insanity of Advertising | By Fred S. Goldberg

INSANITY-OF-ADVERTISING.jpgFeel like a good read over the summer break? The best-selling The Insanity of Advertising delivers a surprising inside look at unbelievable and sometimes astonishing happenings in the ad business. Real, absolutely truthful, on the ground intel from an executive who saw it happening right before his eyes. Think Walter Cronkite with a sense of humor.

From Madison Avenue to LA,  San Francisco and Silicon Valley. It's about the advertising people and their clients, at times crazy; some crazy all the time. There's a week spent with John Wayne shooting commercials, commercials he didn't want to be shooting; the untold story behind Steve Jobs and the infamous introductory Apple '1984' commercial; what it was like working with Michael Dell as Dell Computers mushroomed from $100M to $30+B; along with insights and anecdotes recounted from dealing with advertising legends like Jay Chiat, Guy Day and Lee Clow; and entrepreneurs like Larry Ellison, Les Crane, Ben Rosen, Don Kingsborough and Joseph E. Levine.

It's an entertaining and fun read, but along the way there are meaningful insights and lessons to be learned about management, entrepreneurial people and practices, and oh! most certainly the ad biz.
International Rescue.jpgMultidisciplinary artist agency International Rescue has launched a new website with an increased roster of photographers, illustrators and animators.

"Since launching the agency seven years ago our online presence has become increasingly important", says agent/executive producer Rob Finn. "Now with Facebook, Instagram and the other channels, there are many ways to effectively showcase our artists.

"We've invested heavily in online over the years and with more options at hand the new site was a natural progression. The site enables us to integrate all of our social networks and provides a better platform to service our clients. It's elevated the experience all round, even for those just looking for inspiration".
Nick Law RGA.jpgCannes Lions has today announced jury presidents for the two categories at the centre of the new Lions Innovation festival. Y&R's global chief executive officer David Sable will take the reins of the first ever Creative Data Lions while R/GA global chief creative officer Nick Law (left), will be at the helm of the expanded Innovation Lions.

Speaking about the appointments, Cannes Lions chairman Terry Savage said that both categories would be in the spotlight next year, and selecting the right presidents plays a key role in their success: "The significant planning and consultation which has gone into category development for Lions Innovation demanded equally careful consideration of who would lead judging. In David and Nick we have the epitome of acknowledged, awarded industry innovators and our juries could be in no better hands."

David Sable (below), inaugural Creative Data Lions jury president, whose career with Y&R spans almost 40 years, is recognised as an early digital entrepreneur and passionate advocate for storytelling. He views data as instrumental in striking a balance between creativity and innovation to drive stories through the right channels.
Screen Shot 2014-11-26 at 1.20.18 pm.jpgSpeight's has recruited the help of DDB to hunt for a spokesperson for Speight's Ginger Beer, the newest and gingeriest innovation which launched on 1 October.  

Suggestions from fans on the Speight's Facebook page have helped to shape the audition brief for the new face and the casting director is specifically searching for 'outstanding Kiwi red-headed talent' to be featured in the advertising campaign.

Ian and Anthony.jpgThe Media Design School's Adschool class of 2014 culminated their year of learning dangerously at Britomart's exclusive Tyler Street Garage rooftop bar last night.

Judging from the reaction of the elite of NZ's executive creative directors and creative directors, last year's astonishing 100% placement success may well be repeated.
Screen Shot 2014-11-26 at 6.42.19 am.jpgIconic Kiwi tyre business, Beaurepaires, has bid farewell to their trusted front man of 30 years, Vince Martin, opting for man's best friend in a fun new advertising campaign by DDB.

After winning the competitive pitch last month, DDB has worked with Beaurepaires to rekindle New Zealander's love affair with the brand and once more make Beaurepaires a house-hold name.

Stewart Shanley_Daiki Lim_Ian Millner.jpgCheil Worldwide Korea has signed a deal to acquire a significant initial investment in iris, the global creative innovation network. The deal will potentially rise to 100% of the business over the next five years.

Cheil's initial investment in iris will be the start of a new partnership that will enable the two companies to extend and deepen their global capabilities in creativity, strategy, retail, digital, data, analytics, B2B and CRM, while offering clients the most progressive work available in the world today.
Screen Shot 2014-11-25 at 7.27.32 am.jpgIn Tip Top's latest campaign Tip Top and Colenso BBDO New Zealand are out to test the hypothesis that everything is better when you Feel Tip Top.

Science suggests that eating ice cream affects the same part of your brain as listening to your favourite song or winning the lottery.

Screen Shot 2014-11-25 at 6.31.40 am.jpgThe 2014 MDS AdSchool graduation is on tonight. So bring your reaction faces along to the Tyler Street Garage (the upstairs terrace) from 6-8.

There will be drinks, nibbles and the sweat of 11 teams, all of whom are all currently racing full tilt to that early evening deadline of 6pm henceforth they will sit tight in eager anticipation of a bit of your verbal flagellation.

axis_2015_2.jpgFor the second year running Clemenger BBDO has developed the Axis awards campaign, and this year the trophy at the very heart of it.
Says Steve Boggs, Clemenger BBDO design director: "We've developed a simple visual idea that puts the focus on the Terry Stringer designed trophy. It's all about the possibilities of great ideas."

Bob says "social media marketing is worthless"

Screen Shot 2014-11-24 at 6.21.05 am.jpgBy Simon Veksner
Creative Partner, DDB Sydney

Bob Hoffman does an entertaining talk called 'The Golden Age Of Bullshit.'

It's about how, in his opinion, social media doesn't work and we should mostly just make TV ads.

This blog post isn't about whether he's right or wrong. (Though for what it's worth, I think he's wrong). READ ON...
Heineken_logo.jpgThe Cannes Lions International Festival of Creativity has announced that the 2015 Creative Marketer of the Year will be awarded to Heineken. The accolade recognises companies who have distinguished themselves by inspiring innovative, global marketing of their products and who embrace and encourage creativity in their brand communications.
"Creative Marketer of the Year at Cannes Lions is awarded to a company who is breaking the boundaries of creativity and who truly believes that creativity drives business and can improve the state of the world," says Philip Thomas, CEO of Lions Festivals.

"Heineken lives and breathes creativity throughout its organisation, and has a superb framework that allows its marketing teams the freedom to experiment while retaining the core essence of their many brands. It is testament to the company that in the last three years, six of its brands have won 41 lions across seven countries including a coveted Grand Prix in Creative Effectiveness. It is also a sign of how important creativity is culturally that they are only the second client to have won the award twice since we introduced it in 1992, having previously taken it home in 1995."

Blockhead offers virtual trans-tasman grading

NW_remote_grade.jpgBlockhead has introduced remote grading through its Auckland office and partners The Editors and BE in Sydney.

Resolve's remote grading is a real-time interactive service that negates the need for the director, agency and colourist to be in the same room or even country.

Instead NZ and Australian production companies and agencies can access Blockhead's exclusive grading roster without anyone having to cross the Tasman.
Screen Shot 2014-11-21 at 7.07.30 am.jpgThe Zone is a newly launched general entertainment channel as part of SKY's basic package available to all their customers, dedicated to serving avid fans of sci-fi, cult, horror and the fantasy genres.

After a competitive pitch, Brandspank were awarded the task of creating this new brand with the aim to represent the aspirations of the channel and resonate with an audience who, more than most, hold this category dear.

Screen Shot 2014-03-17 at 6.45.47 am-thumb-400x203-146344.jpgNew Zealand Transport Agency's 'Mistakes' spot via Clemenger BBDO has scored one Gold in Online & Viral Films and one Silver in the Public Interest category at the international Epica Awards - the only global creative awards judged by the advertising trade press.

Grand Prix winners include Leo Burnett Beirut for Virgin Radio 'Making Music' in Media; Publicis Conseil for Muséum national d'Histoire naturelle 'Paris Zoo' in Recreation & Leisure and BBDO New York for GE 'The Boy Who Beeps' in Corporate Image.
Screen Shot 2014-11-20 at 8.01.21 am.jpgTo celebrate Tool Month, Mitre 10 has launched a new web film via FCB Auckland which showcases the Drill Robot's dance moves.


Director - Alex Sutherland
Executive Creative Director - Tony Clewett
Creative - Scott Kelly
Creative - Ian Smith
Production Company - Thick as Thieves
Head of Content TVP - Pip Mayne
Account Director - Kate Lines
Agency Producer - Amanda Langkilde
Account team - Lee Dodds

photo 1.jpgLast night AUT Adschool graduates got a chance to showcase some stellar work at Adschool's Portfolio Night in the Sir Paul Reeves atrium.

Nick Worthington, James Mok, Regan Grafton, Tony Clewett, Nathan Cooper, Ant Rainger, Jen Rolfe and Chris Long were some of the luminaries that attended the night as well as many gainfully employed ex grads in the business who come back every year.
SL_Profile.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Stacey Lee, an independent creative director, director, producer and writer, who splits her time between New Zealand and New York.

This category was an emotional roller coaster. Straight off the bat, my consolation prize goes to the Don't Drink And Drive - Celebration ad. READ MORE...

Netflix to launch in Australia + NZ in March 2015

bluray-netflix.jpgNetflix, the leading Internet movie and TV subscription service, is heading down under, announcing today it will expand into Australia and New Zealand in March 2015.
Internet-connected users in Australia and New Zealand will be able to subscribe to Netflix and instantly watch a curated selection of popular movies and TV shows in high-definition or even 4K where available. At launch, the premium and unique Netflix offering will include such original series as Marco Polo, BoJack Horseman and, among many kids titles, DreamWorks Animation's All Hail King Julien.
012_bob_greenberg-thumb-400x233-140080.jpgThe One Club, producers of the prestigious One Show Awards and Creative Week, has today announced that it will induct Bob Greenberg, Massimo and Lella Vignelli, Washington Olivetto and Allan Beaver to its Creative Hall of Fame, and Norm Grey to its Educators Hall of Fame. The ceremony will be held on January 27, 2015 in New York City.
Nick Garrett-web.jpgColenso BBDO managing director Nick Garrett ha been promoted to the newly created role of CEO Colenso BBDO and Proximity - effective immediately.
The news follows the announcement last month that Clemenger Group CEO Jim Moser will take on the additional responsibility as chairman of Clemenger BBDO Melbourne; a dual role where he will continue to head up the New Zealand operation, with the additional Australian-based responsibility.
As a result, Garrett will take on some of Moser's responsibilities with regard to Colenso BBDO and Proximity in Auckland.
SA_Momsong.jpgDirected by The Sweet Shop's Steve Ayson, 'Momsong' for Old Spice has been named 'Television Commercial Of The Year' at the recent shots Awards held at London's Bloomsbury Ballroom.
Centering around a chorus of middle-aged women stalking their teenage sons in increasingly disturbing ways, 'Momsong' is the craft of Ayson and Aussie creatives, Justine Armour and Ruth Bettotti, making it a nice accolade to the creative talent of Australia and New Zealand.

The spot comes out of Wieden & Kennedy, Portland and has had a hugely successful run on the awards circuit this year, including a Gold and Bronze Lion win at Cannes.

Regan and Tony.jpgThe AdSchool's End of Year Portfolio Show is coming up in exactly one week's time on Tuesday 25th November.

The show is being held at The Roof Terrace Bar at Tyler Street Garage between 6 and 8pm. Raise a glass with AdSchool to celebrate the fact that a) it'll be exactly one month before Christmas and b) attendees get to use their creative director's reaction face on its student's portfolios.
Fin_P1090231.jpgFin_P1090201.jpgFin_P1090268.jpgTop Australian post and special effects company FIN has officially launched their spectacular new office in Shanghai with a big party at The Boulevard.

Around 130 special guests from the Shanghai agency and production industries joined in the celebration and partied late into the night.

FIN Shanghai has opened its doors in the Former French Concession area, which is a short walk from Shanghai's major agencies and production houses. The facility is now fully operational and after only two weeks is already is picking up work.

The facility is now fully resourced, offering FIN's trademark award-winning VFX, 2D, 3D/CGI and editorial. The company also provides grading services in conjunction with existing partner, Ben Eagleton (BE).

The Boulevard proved to be a great venue for the party - The trendy speakeasy bar and supper club is hidden on the seventh floor of a hotel behind a bookshelf that doubles as a secret passage. Massive Music's DJ Velvet Robot mixed the music at the party, which was hosted by FIN's Head of Business for Asia Pacific, Stephen Douglas and FIN Shanghai Executive Producer Billy Becket and his team.


Continue reading FIN launches their Shanghai-based post + special effects operation with big party at The Boulevard.
REI INAMOTO.jpgAdFest has announced that digital influencer, Rei Inamoto, the Worldwide Chief Creative Officer & Vice President at AKQA, is the Grand Jury President for next year's awards.
Originally from Tokyo and now based in New York, Inamoto (left) has been instrumental in putting AKQA on the map as one of the world's most formidable agencies whose clients include Audi, Nike and Red Bull, among other leading brands. He oversees AKQA's creative vision and output globally and played a pivotal role in the agency's selection as one of Fast Company's 50 Most Innovative Companies as well as multiple Agency of the Year accolades.
"The true insight of this highly technological world we live in is this: the most powerful force in our universe isn't technology, it's imagination," says Inamoto.
"It's our imagination that allows technology to advance our industry, society and most importantly, humanity. As Grand Jury President of AdFest 2015, I look forward to witnessing the most imaginative ideas that force us into the next chapter of our universe."
Screen Shot 2014-11-17 at 11.50.12 am.jpgSpecialist retail advertising agency .99 and New World have recruited a rather familiar looking chap to be the hero of their new retail campaign.

The campaign focuses around Noel, a mature white-haired gentleman who's been brought in to help out during the busy festive season.

Myer-wonderful-2-thumb-400x228-166880.jpgBy Simon Veksner
creative partner, DDB Sydney

The phrase 'manifesto ad' seems to make Creatives want to jump out of a window.

Even a brief that alludes to a Client wanting to discuss their values will have teams exploding with righteous rage: "For Christ's sake, it sounds like they want a bloody manifesto ad!"

But is this type of ad unfairly maligned? READ ON...
Ahmad Salim.jpgColenso BBDO has added to its talent pool with the appointment of Ahmad Salim as a group business director.

A native of Scotland, Salim cut his teeth at The Leith Agency on Grolsch, Sol, and the pride of Scotland - IRN-BRU. Since then Salim's worked on high profile regional and international brands at TBWA\London and RKCR\Y&R London including Vodafone, PlayStation EMEA, the BBC, Absolut, Jameson and John Smith's.

Says Salim on why he chose to work at Colenso when he moved to New Zealand: "Colenso's reputation for consistently delivering world class work year after year is known globally and the opportunity to move to New Zealand and be part of the team was a no brainer."
Screen Shot 2014-11-17 at 7.13.42 am.jpgOgilvy & Mather New Zealand has created a new summer campaign for Rebel Sport, following the successful winter campaign, Ode to Winter. The spot was directed by Zia Mandviwalla of Curious Film and features a V/O by Kiwi hip hop artist Ladi6.

Unlike Winter, which was depicted as a 'foe' to a more hardened group of everyday sports people, summer is conveyed as a 'friend' that coaxes all New Zealanders out to participate in any number of sports, casual or competitive.

Curious 1.jpgFor the second year running, Curious Film has won Asia Pacific Production Company of the Year at the Ciclope International Advertising Craft Festival in Berlin.

After announcing individual winners last week, Ciclope this week unveiled its regional rankings of the most awarded production shops in each region.

In Asia Pacific, Curious Film (Australia/NZ) won Best Production Company; Alt.vfx (Australia) won Best Visual Effects Company and Shenzhen Dans Digital (China) won Best Digital Company.
mistakes_1.jpgNew Zealand has done extremely well at this year's Caples Awards scoring four Gold Awards and three Silver Awards.

Clemenger BBDO NZ scored two Gold Awards; one for New Zealand Transport Agency 'Mistakes' in the Viral video marketing category and one for CAANZ 'Share The Love' in Agency self promotion.
983820_10153425072979848_728030446587252168_n.jpgThe cream of the Auckland ad industry were out in force at the Campaign Brief / The Sweet Shop Legendary Lunch today at the fabulous Soul Bar and Bistro at Viaduct Harbour in Auckland.

Thanks to The Sweet Shop's generous sponsorship it was a big day, with the following attendees:

Julian Andrews

Daniel Barnes
Barnes Catmur

Tony Bradbourne
Special Group

Shane Bradnick

Cleve Cameron

Paul Catmur
Barnes Catmur

mike harland.jpgPHDIQ - the digital division of leading communications and media agency PHD Group - has created a new role to meet clients' changing needs amid the ongoing digital revolution.
Mike Harland, previously a digital director at PHDIQ, has stepped up to head of online content as the agency reinforces its pioneering position in the industry.
Jane Stanley, managing director of PHDIQ and group strategy director, says the new role acknowledges the fundamental importance of digital expertise in almost every client campaign, and recognises Mike's incredible contribution since joining the team in 2011.
Face.jpgEarlier in the year, past AUT Adschool graduates picked up over 65 AXIS awards. Now this year's crop of students get a chance to shine.

From 5.30pm Tuesday 18 November AUT Adschool Portfolio Night is open in the Sir Paul Reeve atrium. Come by and see just how teams and individual have welded their crayons.
Screen Shot 2014-11-12 at 11.00.03 am.jpgCreative retail agency specialists .99; and not-for-profit, Leukaemia & Blood Cancer New Zealand (LBC); are giving New Zealanders an innovative way to raise money for blood cancer research, that doesn't cost a single cent.
The initiative,, was created as a way for everyday Kiwis to join the fight against blood cancer. The website itself is simply a Google-powered search engine, along with a few online ads. Every time someone uses the site to search the web, the online ads generate a few cents for LBC.

LISTEN TO THE SPOT - LBC 030 00336 Search Lorde_Digital Radio01.mp3
getfile.aspx.jpgAWARD has extended its entry deadline to the new date of Friday, November 14.

All material must be uploaded to the site and delivered to the AWARD office by end of business close on Friday. The site will close and no entries will be accepted after this deadline.

Click here to check out the latest film, part of the call for entries campaign via McCann Melbourne.

Screen Shot 2014-11-12 at 8.51.14 am.jpgThe Midas Awards for the World's Best Financial Advertising has announced the shortlist for the 2014 competition.

New Zealand has scored two finalists in the shortlist including Rapp New Zealand for Westpac 'Future Gazillionaire?' in Use of Discipline: Student and Y&R New Zealand for The Co-Operative Bank 'The Record Profit' in Use of Media: Advertising: TV & Cinema.
Gold_Coast.jpgSpark PHD has been appointed as the media agency in New Zealand for Gold Coast Tourism, which markets Australia's "famous for fun" holiday destination.
As one of New Zealand's fastest growing communications and media agencies, the appointment will see Spark PHD working on the coveted account, with specialist support from PHD Group's digital division and PR/activation business: PHDIQ and Spark PR & Activate.

The Blues appoints Sugar&Partners

MT0612FeatureBlues_139650941.jpgFollowing an agency review by the Blues, Sugar&Partners has been appointed as the Blues' lead strategic and creative communications partner.
Says Jeremy Johnston, managing partner, Sugar&Partners: "The credentials and strategy based review process was refreshingly well run and respectful. We were also excited by the single-minded ambition the Blues team has on building a world-class sporting organization."
IMG_2569.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's bestads judge is Alex Grossman, executive producer and head of sales at B-Reel, London.

Favourite - Call of Duty: Advanced Warfare: Discover Your Power. Sorry folks, but it has to be COD. This is easily the most fun, action-packed and generally 'seat of your pants' film I have seen this week. Being a huge COD fan who spends way too long playing the games in this franchise, I am quite simply a sucker for this. The communication is well-executed and perfectly pitched. I wish I had shot it!  READ MORE...



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