Toby Talbot-latest.jpgCB Exclusive - Toby Talbot has resigned as chief creative officer, DDB Sydney, a role he took up in May 2014, and will be taking up a new leadership role as managing partner, Assignment Auckland, partnering up with Peter Biggs and Duster Andrew.

Says Marty O'Halloran, chairman, DDB Group Australia and New Zealand: "DDB Sydney is in great shape and I am immensely proud of what Toby Talbot, Andrew Little and Nicole Taylor have achieved as a team in the last two years. Toby has created an outstanding creative culture that extends throughout all parts of the organisation and is evidenced by the campaigns we are now producing.

"Naturally, we are very disappointed to lose Toby. I have personally worked with him for nearly 10 years across two agencies. He has unquestionably done a brilliant job in Sydney and leaves behind a very strong creative department with a lot of outstanding talent to continue the creative trajectory. We will announce Toby's replacement in the coming weeks. Toby will always be very much a part of the DDB family and we respect his decision to return to New Zealand."

Cannes Contenders: FCB New Zealand

How will New Zealand perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

ItsNotOKHomeMagazine_ParadiseHill15 (1).jpgMinistry of Social Development - It's Not OK: Paradise Hill
FCB New Zealand
Most Kiwis associate family violence with low socio-economic areas. But in reality, it affects everyone, including 1/4 of high-income homes. But no one knew, and couldn't help. So we partnered with HOME Magazine and created an article showcasing a new designer home in an upmarket Auckland suburb. Developed alongside the editorial team, the article looked and read just like regular content. Almost. The campaign reached over 10X the magazine's usual readership and resulted in a 15% increase in traffic to the It's Not OK website.
MKTG_Team_NZ_2.5.16.jpgDentsu Aegis Network has today announced the launch of its ninth global network brand and lifestyle agency, MKTG, with specialist activations agencies, Synergy and ApolloNation, and PR agency Haystac merging to become MTKG.  The launch of MKTG strengthens Dentsu Aegis Network's lifestyle marketing offering throughout the New Zealand market and continues its expansion around the globe.
News Corp Australia CMYK Stacked.jpgCannes-Grand-Hotel.jpgIndications suggest there are well over 400 Aussies and Kiwis (including expats) going to Cannes this year - and delegate numbers worldwide are up from last year with more seminars and events at Cannes 2016 than ever before.

News Corp Australia, Australia's Cannes representatives, together with Campaign Brief, will be hosting a Welcome Cocktail Party for the Aussie and Kiwi delegates on Monday 20 June from 5.30pm.

Special guests include many of the Australian and NZ jurors and several prominent creative directors from around the world. Contact Lynchy now to secure your ticket:
LBB-BEACH-2.jpgLondon-based Aussie expat Katherine Peach reminds Australasian member agencies and production companies why the LBB & Friends Beach should be your home-from-home in Cannes

Every year LBB hosts one of the most fun, relaxed, and productive events at the Cannes Lions - the LBB & Friends Beach.

For some of you the beach was your first introduction to the world of Little Black Book, and for many, it has become your annual home and sanctuary for the week. 
280ca5c9-2200-0a68-0e2ab42236191c0d.jpgThe Cannes Lions International Festival of Creativity has today completed the announcements of this year's jurors by naming those who will be a part of the remaining juries at Cannes Lions. 

387 people from 40 countries have been confirmed across all of the Cannes Lions juries and this year they will be comprised of 40% women, a significant increase on last year's 31.5% and a record number for the Festival.

The juries will meet in Cannes to judge live throughout the Festival, with the winners of the Lions being announced and honoured at awards ceremonies taking place across the eight days.

Cannes Contenders: Whybin\TBWA Auckland

How will New Zealand perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

85366.jpgANZ Bank: Fortune Favours The Brave
Whybin\TBWA, Auckland
Rather than tell first-year university students to take every opportunity that comes their way we showed them what could happen it they did. So we brought to life the idea that 'Fortune Favours The Brave'. It started with a small ad pinned to a university noticeboard asking for a student with an original music track to partner up with another student making his first music video. When young musician Sam Verlinden answered the ad he discovered it was no student music video shoot. He would actually be making a professionally directed music video with world famous choreographer Parris Goebel, most recently behind all the music videos on Justin Bieber's 'Purpose' album. With the release of Sam's original track, remastered by local DJ legend P-Money, and world-class music video his career takes off. This happens in real-time watched by thousands of other music-loving students, all made possible by ANZ bank.
COVER-PHOTO.jpgThis year, Reporters Without Borders Belgium is celebrating its 20th anniversary. For 20 years, reporters have been risking their lives fighting for freedom of information in modern day dictatorships such as Syria, Iran, Russia, China, Zimbabwe and North Korea.

To 'celebrate', advertising agency Publicis Brussels has created a mashup video that shows dictators Vladimir Putin, Kim Jong-Un, Recep Erdogan, Bashar Al-Assad, Robert Mugabe and others singing 'Happy Birthday' to Reporters Without Borders.


The One Club releases Creative Week schedule

CW-summit.jpgThe One Club, the non-profit organization that produces The One Show, has today announced the full schedule for Creative Week, a weeklong festival (May 9-13) showcasing the best creative minds in advertising and design. Creative Week partners include Pandora, Pinterest and American Printing Co.    

More than 2,000 professionals, artists and students from 25 countries will attend a week of awards ceremonies, workshops, moderated discussions, portfolio reviews and networking events. Attendees enjoy discounts to local attractions, such as The Ride, an interactive entertainment experience where the streets of New York City are the stage.
Webby Winners NZ.jpgFrom New Zealand, Y&R, Colenso BBDO and Saatchi & Saatchi have all picked up one Webby Award each at the 20th Annual Webby Awards in New York.

Y&R has scored a Webby in the Advertising & Media - Corporate Social Responsibility Campaigns category for Burger King 'The McWhopper', Colenso BBDO in the Advertising & Media - Mobile Campaigns category for Pedigree 'Found' and Saatchi & Saatchi in the Mobile Sites & Apps - Financial Services / Banking category for ASB 'Clever Kash'.

Cannes Contenders: Saatchi & Saatchi NZ

How will New Zealand perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

ASB-CK-1D-thumb-400x225-196249.jpgASB Bank: Clever Kash
Saatchi & Saatchi NZ
NZ is an increasingly cashless society, so how could we help kids continue to understand the value of money, when they don't see it? With Clever Kash, the world's first cashless digital moneybox. The parent simply transfers money to their child's account using the ASB Mobile Banking app, which synchronizes the payment to the child's Clever Kash. The belly screen displays the balance, a progress bar, and fun reward badges.​
Screen Shot 2016-04-28 at 7.32.49 am.jpgThe Global Awards has announced the 2015 Young Globals Student Competition and Internship award winners. The Young Globals, now in its third year, is the only college/portfolio school competition for healthcare advertising that offers students the opportunity to submit creative work and be recognized with a prestigious Global Award, and introduces students to the rewards of working in the healthcare and wellness advertising industry.
CHRIS.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Chris Gotz, chief creative officer, Ogilvy & Mather, Chicago.

The "watch TV anywhere" brief has landed on a few desks out there, but I think BETC Paris found a fresh way to do it in their new Canal+ spot. It would be my pick here. I think even if you're in on the joke it's still funny. Laddish but hey, I'm a lad. READ MORE...

oOh! continues NZ digital signage expansion

oOh! Digilite Vodaphone NZ x 2 (1).jpgoOh!media New Zealand will provide advertisers with even greater opportunities to reach the country's shoppers, following its success in securing new long-term advertising rights for eight retail centres across New Zealand.
As the country's leading retail OOH specialist, oOh! New Zealand has rapidly expanded its retail portfolio, growing its number of centres by more than 50 percent since the beginning of 2015.
Stefan Tarr 2.jpgThe blood spilled in war is something all of Aotearoa shares, regardless of our own personal histories. As the primary broadcaster of Anzac Day content each year, Māori Television wanted to get people thinking about that shared history, and Anzac Day's relationship to their own lives.

Creative agency Goodfolk answered the brief with a compelling short-form documentary, The Blood We Share.

LH-LOGO (1).jpgLions Health has announced a partnership with RB, the global leader in consumer health and hygiene, and Save the Children, to tackle the world's largest environmental health risk - air pollution - in an innovation challenge like no other.

Hosted at Lions Health, part of the International Festival of Creativity in Cannes, the RB & Lions Health Innovation Hack will bring together RB's R&D and marketing teams with external, entrepreneurial minds from around the world, to pioneer innovations that protect children from the devastating effects of air pollution exposure. Pollution is currently responsible for one in eight of total global deaths - killing 7 million people every year. This figure is likely to increase and the Innovation Hack aims to inspire sustainable solutions to this global health problem.

The premature death of persuasion

2599963.jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

It was a Tuesday morning and as I walked into the creative department three or four creatives were huddled around a Mac. You know straight away if you have worked in a creative department that there are only two reasons for this. They have found something very funny or they have seen a piece of work they really like.

I walked over. They were watching believe it or not a television commercial. It was Nike's new piece of work from Wieden and Kennedy where they celebrate a woman that finishes last in a Marathon. It is beautifully shot. The music is great and the voiceover makes the ad. It is a simple idea well executed. It is also 60 seconds long. You could tell it was a great piece of communication by one simple fact. The creatives were jealous.

Cannes Contender: BC&F Dentsu

How will New Zealand perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

75170_INL7414 Brewniversity 6x3 Dad Said.jpgBoundary Road - Brewniversity
Barnes, Catmur & Friends Dentsu
In 2015, Boundary Road Brewery introduced New Zealand to "Brewniversity" - The world's first online seat of learning dedicated entirely to the study of beer. This digital campaign, from Barnes, Catmur & Friends Dentsu, used outdoor, online and print executions to direct beer enthusiasts to Here they tested their knowledge of all things beer in an effort to gain their 'Bachelor of Beer'. 'Why waste three years of university when you can waste five minutes on our website'? is a message many would have heard too late.

Winners announced for 2016 One To Watch

Screen Shot 2016-04-27 at 7.58.03 am.jpgThe One Show has revealed the winners for its 2016 One To Watch competition. This year's top creatives under 30 will be recognized at the One Show Friday night hosted by Ellie Kemper.

The eleven winners represent the most promising young creatives in the industry, including designers, art directors, digital creatives, copywriters and directors.  

Ad Stars 2016.jpgThe call for entries for Ad Stars is out, with the entry deadline for the 9th annual awards being Sunday 15th May, 2016.

Based in Busan, South Korea, Ad Stars is the biggest advertising festival in Asia by virtue of the fact that it is free to enter and open to everyone including advertising agencies and creative professionals, production companies, students and non-professionals.

Two US$10,000 cash prizes will accompany the two Best of Show awards.

The Ad Stars Awards will conclude the 9th Ad Stars festival, a three-day festival that will run from 25th - 27th August 2016 at Haeundae Beach in Busan, South Korea.

The first Ad Stars Awards took place in 2008 and received 3,105 entries from 29 countries. By 2015, entries had grown to 17,698 entries from 67 countries.

To enter the Ad Stars 2016, visit here

Cannes Contenders: Contagion

How will New Zealand perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

CRS0071_Dino_6x3_Pon[29]-thumb-400x200-199739.jpgChorus: Unable to Connect Dinosaur
Icons of the modern era are becoming extinct. The 'Slow Internet is History' campaign by Contagion for Chorus, puts the highly identifiable and most annoying icons of slow internet in their rightful place, the museum.
Screen Shot 2016-04-26 at 7.41.28 am.jpgLIA has announced the 2016 jury for Music & Sound.

LIA has also released a video with Song Zu Sydney composer and creative director, Ramesh Sathiah explaining why agencies should enter their work.


The LIA 2016 Music & Sound:
Sander van Maarschalkerweerd - Jury President, Founder / Managing Director, Sizzer, Amsterdam
Sam Ashwell, Head Sound Engineer / Creative Partner, 750mph, London
Scott Cymbala, Owner / Partner / EP, MassiveMusic, Los Angeles
Tom Jucarone, Partner / President, SoundLounge, New York
Abby Sie, Sound Designer, Song Zu, Sydney
Rani Vaz, SVP / Director of Music, BBDO New York
Brian Yessian, Partner / CCO, Yessian Music, New York
Save_The_Children_Still_04.jpgSave the Children is launching a three-year campaign, to ensure millions of children worldwide have an equal opportunity to survive and benefit from access to healthcare and education regardless of who they are or where they live.

The global campaign will be launched with a TV ad created by adam&eveDDB and media planned by 7Stars, which shows the gritty reality faced by Save the Children workers as they help children around the world who are in desperate need.

New Stars 1.jpgAd Stars is inviting creative professionals aged under-30 to apply to take part in the "New Stars AD competition  2016" in Busan, Korea. New Stars also welcomes entries from creative teams who have less than three years' industry experience.  

Around 30 teams take part in New Stars every year, which is a competition designed to help young creative professionals from around the world master the art of advertising. Each team will first listen to seminars from a team of advertising experts before receiving a real client "brief" to complete within 30 hours.
DDBNZ Earth Day (1).jpgIn celebration of 2016 Earth Day, DDB Worldwide, part of Omnicom Group, announced yesterday the launch of #EarthDayDDB, a crowdsourcing social campaign to promote the preservation of the planet through creativity and ideas. The global campaign, created by DM9DDB Brasil, has launched today.

Says Juan Carlos Ortiz, president of DDB Latina and creative chairman of DDB Americas: "Creativity will always be a source of change. We're facing a generation who understands that small individual actions can contribute to global change, who understands the power of 'we' and how their united voice can generate massive change."

Brest Cream_3 (1).jpgWinners of the APAC Effie Awards 2016 were revealed at the Awards Gala last night at Intercontinental Singapore, celebrating Asia Pacific's most effective marketing campaigns.

MullenLowe Lintas Group, India was named APAC Effie 2016 Agency of the Year, bagging 8 awards. In second place was Colenso BBDO/Proximity followed by three agencies in the tie for third place, BBDO India, BC&F Dentsu Auckland and Ogilvy & Mather Mumbai.

Macy Baez with the Sony XB3 speakers_Compressed (1).jpgFCB New Zealand has unveiled a ground-breaking project, DEFY, for Sony Australia New Zealand, launching the new Extra Bass SRS-XB3 wireless speaker. At the heart of the campaign is Macy Baez, a 15-year-old hip-hop dancer who was born profoundly deaf.

The collaboration with the young dancer features a hip-hop/electro track specifically designed for her, so she can literally feel the music, powered by Sony's new speakers.

LE-LOGO (1).jpgLions Entertainment, the new specialist event dedicated to unskippable creativity at the Cannes Lions International Festival of Creativity, has today announced the jury members for the Entertainment Lions and the Entertainment Lions for Music.

Bringing together brands and creators, the event encompasses how content is incorporated into mainstream culture through effective storytelling and compelling content.
gala6.jpgNew York Festivals International Advertising Awards has announced its partnership with New York Women in Communications Inc., The Content Council, Weber Shandwick and Miami Ad School for the 2016 New York Show  Creative Panel Sessions.
New York Festivals and the 2016 partners will present a powerhouse of creative panels that will explore campaigns that--intentionally or not--got people talking about more than the brand. This year, these four dynamic organizations will provide session attendees with insights into the ever evolving world of creative communications. All creative panel sessions will be held on Thursday May 19th at the NYIT Auditorium on Broadway, 1871 Broadway, between 61st & 62nd Street.
Screen Shot 2016-03-16 at 11.23.45 AM.pngA joint initiative of Bestads and Campaign Brief, offers recruiters and agencies a fantastic low rate of $50 per job listing.

Or if you place 10 or more jobs per month the rate drops to only $45 per job listing. reaches the international audience of and the Australasian audience of, and

New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.



Tiger Woks of Art (1).jpgThe dynamism and intrigue of Singapore's streets have been brought to life with Uncage the West. Tiger Beer's new global campaign celebrates the brand's proud Asian origins and transports Kiwis to the bustling streets of the Asian metropolis.
Tiger brings the campaign to life with the Streets of Singapore event series throughout April offering consumers unique, Singapore-inspired experiences involving street art, food and music.

Cannes Contenders: DDB New Zealand

How will New Zealand perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

a6b34-thumb-400x286-210001.jpgNEON, Fargo Season 2: Fargo Woollens
DDB New Zealand
The internet was buzzing with noise about the new season of Fargo. But DDB's client wasn't featuring in any of it. As New Zealand's leading online streaming service, NEON needed to capture the imagination of the local online community and earn an authentic place in the conversation. So DDB created Fargo Woollens. A not-so-cute collection of jumpers, mittens and beanies which were available online in exchange for a NEON subscription. Like the show, the range was delightfully wholesome at first glance, darkly twisted upon closer inspection.
LED Billboard_Eco (1).jpgTourism Malaysia has this month unveiled its New Zealand incarnation of 'MORE' of Malaysia to Celebrate Every Day campaign via Publicis Malaysia.

Created for the Oceania market, the campaign hinges around the central theme of there being "MORE to celebrate every day in Malaysia."
image001.jpgFCB has won News Works' inaugural Day of Influence challenge with an inspired creative entry for the NZ Fire Service.

The New Zealand Fire Service stands to benefit from $300,000 worth of free advertising to be used in a single day across newspapers, web and mobile.

The challenge, promoted by News Works, was won by Auckland-based agency FCB which based its campaign on the danger of fire and value of installing smoke alarms.
clock2.jpgIt's your last chance to enter work for the Cannes Lions International Festival of Creativity. But if you need any help finalising your submissions, or if you are worried you may not have time to complete your entries, please get in touch.

The deadline is tomorrow, Thursday, April 21.

LBB-OZ-NZ-REPORT.jpgAustralia and New Zealand loom large over the global ad industry, with an unrivalled reputation for creativity and craft. As well as exporting some of the biggest names in the business, there's also home grown work that's innovative, witty and characteristically no-nonsense.

Welcome to Little Black Book's first bi-annual Australia and New Zealand special with more in-depth features in September. To get a real sense of where the Aussie and Kiwi markets are, check out the LBB interviews with Tony Hale of The Communications Council and Paul Head of the CAANZ

Binge Watch This Showcase of Awesome ANZ Creativity
The past six months or so have seen some corkers from Australia and New Zealand. Get yourself a cuppa - or a stubbie if you want to get into the mood - settle down and binge on some wonders from Down Under...

Marcel's David Nobay on Slow Cooked Creativity
As the Marcel Sydney founder launches the agency with his new Artbreaks project, Laura Swinton catches up with him

Kiwi Advertising: How an Honest Approach Results in Super Sharp Creative
For a country of its size, New Zealand always performs well on the awards trail... so what's its big secret? Addison Capper investigates
CAANZ-COMMS.jpgIf you're international ad site Little Black Book getting a feel of a local ad industry, a good place to start would be with the associations representing the companies that make up the local market.

The Communication Agencies Association of New Zealand (CAANZ) and The Communications Council in Australia protect and fight for the ad industry and the issues affecting it in their respective markets.

On a recent visit from London, LBB's Addison Capper caught up Paul Head, CEO of CAANZ and Tony Hale, CEO of The Communications Council, to find out the big talking points in Australia and New Zealand right now. Campaign Brief represent LBB in Australia and New Zealand.


3 (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Lisa Fedyszyn, associate creative director, Droga5, New York.

Winner: Nike - The Conductor. It was a Kobe heavy week in film. Two ads feature the great man, or villain depending who you ask, and another mentioned Kobe beef. But it was Kobe's swan song that celebrates how much sports fans love to hate, through song, that struck a chord (no pun intended) with me. READ MORE...
Screen Shot 2016-04-19 at 9.12.07 am.jpgLIA has announced the 2016 jury for Radio and Audio.

Representing Australia on the jury is Eardrum Sydney founder and creative director Ralph van Dijk. LIA has released a video with van Dijk explaining why agencies should enter their work.


The LIA 2016 Radio + Jury:
Paul Wauters - Jury President, co-founder / ECD, Babel, Paris
Tom Eymundson, CEO, Pirate Group Inc, Toronto
Oliver Handlos, Creative Lead of Activation, GREY, New York
Larissa Kirschner, VP, Creative Director, Publicis, New York
Mariana O'Kelly, Executive Creative Director, Ogilvy & Mather Johannesburg
Chuck Rachford, Executive Creative Director, Cossette Chicago
Chris Smith, Group Creative Director, The Richards Group, Dallas
Ralph van Dijk, Founder / Creative Director, Eardrum, Sydney
MFB_Publicity_2794.jpgMy Food Bag has appointed Saatchi & Saatchi New Zealand as its agency of record, following a competitive pitch that began earlier this year.

Says James Robinson, founder and group co-CEO, My Food Bag: "We were all hugely impressed by Saatchi's speed, ideas and collaborative approach. Their people are clearly believers and winners (validated by their recent Axis successes). We are incredibly excited about taking our next steps as a business with them at our side. For us it's a match made in foodie heaven."



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