Spikes Asia 2015.jpgReturning to Singapore as the region's most prestigious award for excellence in creative communications, Spikes Asia has opened delegate registrations for this year's Festival of Creativity.

Running from 9-11 September, the three-day Festival will include seminars, tech talks and forums from both international and local industry leaders across a wide variety of topics reflecting the issues faced by professionals in the region.
Screen Shot 2015-04-17 at 9.30.51 am.jpgTo coincide with the launch of Coca-Cola Life in New Zealand, Coca-Cola South Pacific has revealed its TVC for the new brand via Ogilvy New Zealand.

Based on the locally created 'Let Life Surprise You' core creative, the new ad captures the reactions of the remote community of Otira as they become the first New Zealanders to get a taste of the new drink.

Screen Shot 2015-04-16 at 1.18.28 pm.jpgbcg2 has just completed new work for New Zealand's leading DSLR brand, Canon New Zealand.

The short online film was shot by director, Tim Parsons of Exposure Films and supports a retail activation campaign. Aimed at experienced and enthusiast photographers, the story shows how changing your lens can take your photography to the next level.

203100 mobile eDM header 320x174.jpgThe call for entries into the 2015 TVNZ NZ Marketing Awards is open.

Now in its 24th year, these Awards recognise and celebrate the skills, expertise and work of marketing professionals that result in great business outcomes for their organisations as well as providing thought leadership for the industry.  The only awards programme in New Zealand that focuses on the business benefits of great marketing, the TVNZ NZ Marketing Awards are judged by senior marketers and leading CEOs. Taking home one of these awards is therefore recognised as an honour in the industry; a mark of brilliance, drive, and the ability to achieve.

Tickets to the Beacon Awards close 4pm today

Screen Shot 2015-04-16 at 10.27.40 am.jpgTickets to the 2015 Beacon Awards in association with NZME close today at 4pm.

The event will be held on Thursday, April 23 at Viaduct Events Centre, Halsey Street, Auckland.

Drinks from 6.30PM - 7.30PM.
Show starts at 7.30PM.

Contact the CAANZ team now on 09 303 0435 to buy your tickets.
Screen Shot 2015-04-16 at 10.02.03 am.jpgAward-winning commercial director John S. Park has teamed up with Hyundai and Innocean Worldwide to deliver this inspiring film that helped a 13-year old girl from Houston send a message to her astronaut father who is hovering high above earth in the International Space Station.

slide1.jpgNew York Festivals Torch Awards has announced the 2015 finalist teams who will compete in the 60-Second Spot Challenge taking place in New York City on May 20th.

The finalist teams, comprised of 18-25-year old creatives from around the world, will start the day with a mentoring session with 2015 executive jury members who will help them polish their pitch. Finalist teams will present their 60-Second Spot campaign before a panel of jury members, including representatives from The Project Solution and prominent judges recruited from the 2015 executive jury. The 2015 Grand Winning Team will be announced live at the New York Show gala on May 21st.
Screen Shot 2015-04-16 at 7.32.45 am.jpgIt's that time of year again where The Pool Collective awards an emerging artist with $10,000 towards the fulfillment of their own photographic project.

Now in its sixth year, The Pool Collective is pleased to announce that it is expanding the call for entries across the Tasman Sea, with submissions now open to New Zealand residents.

Entries close midnight Thursday 30 April 2015. No late entries will be accepted. For further information on how to enter please visit www.thepoolcollective.com or email grant@thepoolcollective.com.
62695_TipTop Icecream.jpgThe One Club has released the final round of finalists for the 42nd Annual One Show Awards.

Colenso BBDO is the only NZ agency which has made the cut with its 'Back To Nature' campaign for Fonterra's Tip Top making the Design shortlist.

No Kiwi agencies were listed on the Branded Entertainment or Responsive Environments shortlists.


Producer Emma Thompson joins Photoplay

PHOTOPLAY_Emma_Thompson.jpgPhotoplay has announced its appointment of Sydney producer Emma Thompson. Thompson will be joining the production team led by EPs Oliver Lawrance and Florence Tourbier as well as producers Bonnie Fay and Suzanne Kim.
Thompson is well known on the production scene where she has been freelancing for the past 12 years with Australia and NZ's most awarded production companies and more recently a regular with the likes of Finch, Collider and Goodoil.

Her experience is broad and varied, ranging from facilitating large overseas productions both locally in Australia/ NZ and overseas, and collaborating with directors of all genres including comedy, drama and high-end VFX.
Says Lawrance: "We're really excited about Emma coming onboard, she's a fantastic producer and all-round lovely person. She's sharp and fun, and brings with her a wealth of industry knowledge and film experience. She'll be a great asset to the Photoplay family."
To contact Thompson, email her on emma@photoplayfilms.com.
richard-hodder_lion-rock-piha.jpgCase Study: When Corona Extra came to the Piha Surf Life Saving Club (PSLSC) late in 2014 with an ambitious idea, neither parties could have envisaged the results that followed.

Says Stephanie Scard, Corona: "Corona Extra has always been closely aligned to the surf community, so when we heard that the PSLSC was on a drive to raise funds for an important redevelopment, we approached the club with the idea to bring the two surfing icons of Piha and Corona Extra together - to create something very special."

ANZ-ad-new.jpgSparkPHD, NZME and ANZ all collaborated to create this month's winning Ad of the Month newspaper ad for ANZ.

Judges agreed that "it was a hugely topical ad that used the newspaper medium in a way that only newspapers could.  It was an economical use of space which goes to show that good things can be done in small spaces".
Octographer-and-camera.jpgOctopuses have long been known as creatures of the deep, mythical and mysterious beings found in the darkest oceans... Who knew all they wanted you to do was say cheese?
Sony, Kelly Tarlton's Sea Life Aquarium, animal trainer Mark Vette and FCB New Zealand have come together to give the world its first Octographer - an octopus that has been taught to take photos on a Sony TX30 underwater camera in New Zealand.

3.jpgThe fear of losing your dog is universal to all dog owners, but smartphones may now hold the key to finding lost dogs - by outrunning them with digital ads, thanks to Pedigree and Google's new app and campaign via Colenso BBDO, Auckland.
Pedigree, with the help of Google, want to make lost dogs a thing of the past with their brand new NZ-developed project 'Found'.

If a dog goes missing, every second counts. Pedigree has created an app that allows dog owners to pre-register their dog. If a dog is lost, the owner can use the app to send out a real time, geo-targeted message to people in the vicinity.

When an owner hits 'LOST' on the app, a pre-registered 'lost dog' advertisement featuring their dog is created and instantly served across the Google Display Network within a 1.5 mile (2.5km) radius of the owner. A push notification is also sent via the app to other owners have who signed up.

eduardo.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Eduardo Perez, creative director, Inbrax, Santiago, Chile.

Winner: Volkswagen, The Choice. No need to say that Volkswagen has no trouble to reinvent itself. After seeing many Volkswagen commercials, they always surprised me with something new. Although, they are saying the same old thing, the resource used to show that the main character prefers the car is different. In this particular case I highlight the script, a key element to create the perfect atmosphere for the story to work. READ MORE...
Crowne Plaza Christchurch artists impressions.jpgAfter a competitive pitch, Designworks (part of STW Group) has been appointed to the largest interior design hotel project currently in New Zealand and a landmark project for Christchurch.

The former Forsyth Barr building will be transformed in the next 18 months into Crowne Plaza  Christchurch - a 200 room hotel, with bars and restaurants.

Moth Projects signs director Luke Shanahan

LukeMoth.jpgCB Exclusive - Moth Projects has announced the signing of director Luke Shanahan.
Says Jeff Darling, Moth Projects: "Luke's perception of character and cast placed against his narrative approach brings a unique edge to any storyline he touches. Having Luke as part of Moth for me brings a collaboration of true worth."
Thumbnail image for BurgerKing_MotelBurgerKing14.jpgThe One Club has released the third round of finalists - Direct, Interactive, Mobile and Radio - for the 42nd Annual One Show Awards. Overall, The One Show received more than 20,000 entries from agencies in 65 countries.

Colenso BBDO, Auckland scored all three of New Zealand's finalists, with Burger King 'Motel Burger King' picked in Direct while Mars Pedigree 'K9FM' and Mars Pedigree 'Talkies' made the cut in Radio. In contrast, Australia scored 27 finalists.

Screen-Shot-2013-09-12-at-3.57.26-PM.jpgDDB has continued its winning streak at the Asia-Pacific Effie Awards held at the Four Seasons Ballroom Singapore, taking home the prize for top New Zealand agency and third agency overall.

Collecting four gongs for clients STIHL, SKY TV and Paw Justice, DDB was the most awarded New Zealand agency at the event.
Image 2.jpgLast night Monteith's proudly released a new campaign via Colenso BBDO, about the West Coast, its people, and its passion for brewing great beer.
It celebrates what people love about Monteith's from the pioneering spirit of those who first made it there - across the Southern Alps, or by crossing the deadly Greymouth or Hokitika Bars in order to search for gold - to the modern day pioneers who still make it there in the form of liquid gold.


Simon Veksner: Let's get classical

cute-musical-dog-1374833180-article-0.jpegHaving the right music makes a huge difference to the success of a TV ad. Trouble is, it can come at a huge cost.

I reckon we're ignoring an infinite supply of amazing yet affordable music - classical.  READ ON...
AD STARS 2015_Call for Entries.jpgThe entry deadline for the 8th annual Ad Stars global festival, where two US$10,000 cash prizes will be awarded, is just a month away. The Korean-based AdStars 2015 is free to enter and a top class judging panel is being assembled to assess entries from across the world.

As it's free to enter Ad Stars provides a unique opportunity to for all agencies to test their award entries on a world stage in front of a world-class jury.

This year's panels will be lead by Executive Judges (pictured below) Matt Eastwood (J. Walter Thompson worldwide chief creative officer), Jean-Remi von Matt (founder & chief creative officer Jung von Matt) and Jose Miguel Sokoloff (President/Lowe & Partners Global Creative Council)

Entries are classified into total of 21 categories: 4 new video sections, including Branded Information Videos, Branded Entertainment Videos, Branded Viral Videos and Campaign Videos, as well as 17 advertising sections, PSA, Film, Print and Outdoor. The deadline for entry is 15 May 2015 - see www.adstars.org
BDTK.jpgThe One Club has released the second round of finalists including social media, UX/UI and print & outdoor shortlists for the 42nd Annual One Show Awards. There are 345 finalists from 37 countries. Overall, The One Show received more than 20,000 entries from agencies in 65 countries.

Colenso BBDO has lead the Kiwi agency charge scoring three out of eight finalists from New Zealand. DDB NZ has been shortlisted twice and Y&R NZ, Ogilvy & Mather NZ and Special Group Auckland have all nabbed one finalist each.

Attachment-1.jpgCoca-Cola South Pacific has today announced the highly anticipated Coca-Cola Life will be available nationally across New Zealand from early April 2015.

Challenging consumers to 'Let Life Surprise You', the latest addition to the Coca-Cola family will be backed by a high-impact multimillion dollar marketing campaign via Ogilvy & Mather NZ, across multiple channels, including TVC, OOH, print, digital, PR and sampling.
Coca-Cola Life is the first major brand from Coca-Cola in New Zealand to combine sugar and the natural sweetness of stevia, demonstrating the company's innovation and drive to remain New Zealand's favourite soft drink brand. As only the fourth drink to be launched in the Trademark's 128 year history, Coca-Cola Life has been developed in response to consumer demand to shake up the category, and brings all the refreshment and taste of Coca-Cola, but with 35% less sugar and kilojoules, compared to Coca-Cola.
Screen Shot 2015-04-10 at 7.18.58 am.jpgAir New Zealand has launched a new campaign via Host, Sydney highlighting Buenos Aires as the perfect springboard for a South American trip.
The campaign comes from a simple insight - that if you ask any local the best place to visit in South America, chances are they'll passionately try and convince you to visit their hometown above all others. Ask them the second best place to go, and Buenos Aires almost unanimously comes in at number two. With its great nightlife, rich history street culture, it's the one city they can all agree on.

Robyn Budd_2.jpgOne of advertising's key players in retail and shopper marketing, Robyn Budd, has returned home after 20 years abroad to take on the role of business director with Whybin\TBWA New Zealand.
Having worked as part of the global TBWA\ Group for over 14 years across America, Europe and China, and most recently as the vice president of Integer in Denver, Budd's extensive knowledge of the agency's ethos and client base is a welcome addition.
Screen Shot 2015-04-07 at 2.58.51 pm.jpgClemenger BBDO, Wellington has emerged as the strongest NZ contender at the international Webby Awards, with three nominations. Clemenger has scored three nominations for nominations for NZTA 'Tinnyvision', two nominations for NZTA 'Mistakes' and one nomination for NZTA 'Blazed'.

Colenso has scored one nomination for Burger King 'Anti Pre-Roll' and one for Burger King 'Burger King Motel'. DDB NZ's #BringDownTheKing campaign for SKY TV scored two nominations. Special Group Auckland has been nominated twice; once for Paspaley Pearls and once for Xero.

Pandora coming to your wrist on Apple Watch

01_now-playing_apple-watch.jpgPandora for Apple Watch will be available on the launch date of the much-awaited April 24. This integration builds on a long partnership with Apple that has seen Pandora as an included app on Apple products since the first iPhone.
Says Chris Martin, chief technology officer: "When the original iPhone launched in 2007, we knew we had to be available on it from day one. Additionally, when the iPad launched in 2010, Pandora was there from the moment you could pick one up. That's why we are incredibly excited to announce that, Pandora for Apple Watch, will be available on your wrist as soon as you can buy the Watch, from April 24, 2015.

"When using Pandora on the Apple Watch, you can start listening to your favorite tracks quickly and can view what tracks are playing at a glance. For example, as you are listening to Pandora via your iPhone when going for a run, you can now simply glance at the "Now Playing" screen on the Watch in order to find out the name of the artist that you just discovered. The glance feature is another example of the importance of providing a simple and intuitive experience that you all have come to expect from Pandora. Lastly, you can also easily access new music notifications and control the volume without pulling out your phone, which means you can get to your music as fast as possible.
v-eFEecf5yQOue6IidbT1i2JSKQLrTh_3XQsQeVvTiM.jpgThe Cannes Lions International Festival of Creativity has announced that Bob Greenberg, founder, chairman and CEO, R/GA, will be honoured with the Lion of St. Mark at the 2015 Festival.

Says Terry Savage, chairman, Lions Festivals: "The Lion of St. Mark is an award that recognises an outstanding individual, a person whose devotion and vision has helped shape the way forward for the industry."

Under Greenberg's leadership, R/GA has taken home close to 60 Lions and become one of the most successful integrated marketing services companies, creating everything from new products and digital services to social, mobile, and broadcast campaigns.

Says Savage: "This is a man that reinvents his agency business model every nine years to ensure that they are in line with technology shifts. He's created ground-breaking visual effects and is behind the Titanium Grand Prix winning Nike+ Fuelband campaigns. It's an honour to be able to celebrate Bob's talent and unstoppable drive."
Top_3_Agency_APAC2.jpgEffie Worldwide has released its global rankings for the most effective marketers, brands, agency holding groups, agency networks, agency offices and independent agencies according to results of the 2015 Effie Effectiveness Index.

On a global scale FCB New Zealand has ranked as fifth most effective agency and Barnes, Catmur & Friends has ranked as fifth most most effective independent agency.
KEVIN-MARY-ON-CLUB.jpgThe One Club, the New York based non-profit organization recognizing creative excellence in advertising, design and marketing communications, has promoted Kevin Swanepoel to the role of chief executive officer.  Swanepoel (far left) joined The One Club in 1998 and previously served as president.

Swanepoel - who joined The One Club in 1998 and previously served as president - succeeds Mary Warlick (above), who joined The One Club in 1989 as executive director and served as chief executive officer since 2006. A two-time Emmy Award winner, for the film Art & Copy and PBS special The Real Mad Men and Women of Madison Avenue, Warlick will transition into her new position as president of A&C Film Distribution, a division of The One Club devoted to documentary films, television and other content.  Ms. Warlick will report to The One Club Board of Directors.
GoT_Aotea3.jpgIn anticipation of the launch of the fifth season of the cult HBO TV series Game of Thrones, SoHo, SKY's premium entertainment channel, is offering Kiwis the chance to pledge their allegiance to the Iron Throne of Westeros in a new campaign via DDB NZ.

Game of Thrones fans can now scorn scones and corgis and make their voices heard by signing a petition in favour of a Westeros Kingdom reign over the current Windsor castle rule. Kiwis can pledge their allegiance at changethethrone.co.nz or in person at the movement 'hub' in Aotea Square, Auckland. If enough names are pledged to the Iron Throne, the fans' calls will be demanded to be heard.

A live update of those who have pledged takes the form of a giant scroll in Aotea Square exhibiting the names. Once fans have made the pledge, they are able to sit on a two metre replica of the Iron Throne to feel its power and glory and have a photo captured to share on social media.
Alvin Portrait.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Alvin Lim, former executive creative director at Grey Beijing.

Winner: Victoria Bitter: Raise a Glass Appeal 2015. Simple. Contagious. Clever. READ MORE...
24f89f6.jpgEmily Isovitsch is now the executive director of the CLIO Awards, the esteemed international advertising, design and communications competition. Isovitsch will report to CLIO president Nicole Purcell.

Prior to CLIO, Isovitsch spent nine years at The One Club as managing director, where she produced the annual One Show Awards Ceremony held at Alice Tully Hall, Lincoln Center. She also headed the development of popular industry programs including Creative Week NYC, The Creative Women's Leadership Series and the Here Are All the Black People career fair series.

Additionally, Isovitsch hosted regular industry luncheons, exhibitions and screenings throughout the country to help bolster the creative community and raise awareness of The One Club mission.
Screen Shot 2014-09-10 at 9.09.23 am-thumb-400x222-162579.jpgThe One Club has announced the film finalists for the 42nd Annual One Show Awards.

DDB New Zealand has been shortlisted in the Film category for SKY TV's 'The Journey Starts Here' campaign in Consumer Television: 60 Second - Campaign.

The campaign includes  the casting tapes of famous Hollywood actors including Seth Rogan, Bruce Lee and Aaron Paul.
lisa fedyszyn.jpgNew York Festivals Torch Awards has announced the 2015 jury including former creative director, Whybin\TBWA New Zealand Lisa Fedysyzn (left).

The 2015 Torch Award jury:

  • Tara Bracco, The Project Solution - USA
  • Vida Cornelious, EVP, chief creative officer, Walton Isaacson - USA
  • Matt Eastwood, worldwide chief creative officer, JWT - USA
  • Lisa Fedysyzn, former creative director, WHYBIN/TBWA - New Zealand
  • Joe Gonzalez, The Project Solution - USA
  • Graham Lang, chief creative officer, Y&R - South Africa
  • Gaston Legorburu, worldwide chief creative officer, SapientNitro  - USA
  • Jose Miguel Sokoloff, president, Lowe Global Creative Council & co chairman and CCO Lowe SSP3 Colombia, Lowe and Partners - Colombia

How long does it really take to crack a brief?

Screen Shot 2015-04-06 at 4.04.51 pm.jpgBy Simon Veksner
Creative Partner, DDB Sydney

We need to talk about time.

Self-evidently, we are being given less and less time to crack briefs nowadays.

And I doubt that's going to change.

So we're going to need to work quicker, smarter... all of that. READ ON...
Thumbnail image for 1546148_10152996292429848_6938911372336867556_n.jpgThumbnail image for 10472083_10152996021239848_1347267756512914211_n.jpgEarly indications suggest there are well over 400 Aussies (including expats) going to Cannes this year - and delegate numbers worldwide are up from last year with more seminars and events at Cannes 2015 than ever before.

Campaign Brief, with the generous support of Sydney-based production company Photoplay and ADMA (who are both going to Cannes this year), will be hosting a Welcome Cocktail Party for the Aussie and Kiwi delegates on Monday 22 June from 5.30pm.

ADMA-LOGO.jpgPHOTOPLAY-LOGO.jpgSpecial guests include many of the Australian jurors and several prominent creative directors from around the world. If you are an Aussie or Kiwi going to Cannes, let Lynchy know now to secure your ticket: michael@campaignbrief.com
Screen Shot 2014-10-13 at 9.52.09 am-thumb-400x190-165893.jpgOMD NZ has scored the most shortlist nominations from New Zealand at the finalist round of the 2015 Festival of Media Global Awards, which celebrates the best in media thinking from around the world.

OMD has been shortlisted four times and PHDiQ NZ was shortlisted once.

Project Joy 1st April 31.03.jpgHave you ever wondered what would happen if something that sounded too good to be true actually turned out to be real - especially on April 1? For one New Zealander, daring to dream big on April Fools' Day paid off handsomely this morning, when Tiaana Marsh swapped her 15-year old Nissan Avenir for a brand new BMW 1 Series worth almost $50,000.

"BMW is world-renowned as being the maker of the Ultimate Driving Machine, but also as the creator of many memorable April Fool's Day pranks," said the Managing Director of BMW Group New Zealand, Nina Englert.



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