Campaign Brief New Zealand

New Zealand's most anticipated chocolate bar, Yellow Chocolate, hits supermarket shelves nationwide today. The launch campaign, which includes a TV commercial, via Colenso BBDO, signifies the end of a long road for Josh Winger, who accepted Yellow's mission to create the world's first yellow tasting chocolate bar using companies sourced only from Yellow, Books, Online, Mobile and Maps.

He did it last year and he's doing it again. UK ad legend Dave Trott is returning to the judging panel of the 2010 Chip Shop Awards.

Why? Apparently, says Trott, because the Chips... "Take the piss out of how seriously advertising takes itself. Take the piss out of advertising's obsession with awards. Take the piss out of a little yellow wooden pencil elevated to the level of The Nobel Prize. And the symbol of a chip with a dollop of ketchup on it does that very succinctly."

Discover when and where by registering and entering at www.chipshopawards.com

The Fiji tourism commercial 2010 from Barnes, Catmur & Friends, Auckland.

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They say you should never work with animals but the new Genesis Energy TVC, created by DraftFCB, shows just how much fun it can be. The new TVC shows Genesis Energy doing things the neighbourly way, and features their ever-popular Pukeko stars painting a pedestrian crossing to help keep the neighbourhood chicks safe.

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Following the recent announcement that Nick Worthington would be on the exclusive Titanium jury at Cannes this year, New Zealand has scored a further five slots on the 2010 juries.

Guy Roberts (top left), creative director of TBWA\Tequila is on the Promo Lions Jury; Chris Schofield (bottom left), creative director of DraftFCB is on the Radio Lions Jury; Lachie McPherson (top right), executive creative director of Mojo is on the Cyber Lions Jury; Vaughn Davis (bottom right), creative director of Y&R is on the Direct Lions Jury; and Barry Williamson, media director at Mediaedge:cia is on the Media Lions jury.

Cannes International Advertising Festival chairman Terry Savage told CB: "NZ have consistently provided a stream of top class jury members - not surprising given their ranking in terms of Lions won at Cannes in the last few years which saw them placed 11th in 2009, joint 8th in 2008 and 6th in 2007."

Pacific Blue's 'Happy Flying' campaign via DraftFCB has been given the thumbs up at an international airline conference. The commercial, which features cabin crew and pilots and is set to the tune of the Spanish dance tune 'Macarena', was voted Best TV Commercial at the Low Cost Airlines World Asia Pacific 2010 conference held in Singapore at the weekend.

DraftFCB has appointed two new staff to the creative team - Jordan Sky, Senior Copywriter and Clara McLaurin, Art Director. The new appointments come as result of new business won towards the end of last year including National Bank and Westfield.

Sky has spent over 10 years working in the creative industry, most recently at Saatchi & Saatchi - he left Saatchi's at Christmas - where for the last three and a half years he worked as a Senior Copywriter and Group Head.

DDB's Sky TV Arts Channel 'Jackson Pollock' concept was December's Newspaper Ad of the Month winner. Commenting on the cleverly hand scripted long copy material the judges said "it shows a great understanding of the target audience. A nice intelligent read".
 
January's winner was DraftFCB's latest in the artwork series for Robert Harris coffee. "Good use of the medium and an inspiring way to use the paper - an oasis of art in the newspaper!", said the judges.

The 2010 Clio Awards has announced this year's Jury Chairs:

Content & Contact - Duncan Marshall (pictured), Executive Creative Director/Partner: Droga5, USA
Print/Poster/Billboard/Innovative Media/Integrated Campaign/Direct Mail -  David Lubars, Chairman, Chief Creative Officer: BBDO North America
Television/Cinema/Digital  - Tham Khai Meng, Worldwide Creative Director: Ogilvy & Mather Worldwide
Interactive - Will McGinness, Creative Director/Associate Partner: Goodby, Silverstein & Partners, San Francisco
Radio - Rob McLennan, Executive Creative Director: Network#BBDO, Johannesburg.

Bestads Top 6 Commercials of the week in the world is now ready to view, reviewed by Michael Simons (pictured), chief creative officer, draftfcb, New York.

CB hears award-winning UK copywriter and creative director Clive Pickering has been brought in by Dylan Harrison, the new executive creative director of Saatchi & Saatchi New Zealand to work on a special project, thought to be defending part of the Westpac business in a pitch against .99 (or Colenso BBDO, depending on who you talk to).

During his career Pickering has worked for BMP DDB, BBH, TBWA and Lowe London and has created an impressive body of work including the 1999 Volkswagen 'Wedding Photographer' print ad at BMP DDB and the 2003 Johnnie Walker 'Fish' TVC at BBH, both winning Gold Lions at Cannes.

Jacqueline Smart, previously director of strategy at M&C Saatchi and Draft FCB, has joined JWT New Zealand as planning director working across the agency's key clients as well as spearheading an aggressive new business drive.

Says Simon Fitch, JWT managing director: "We are thrilled that someone of Jacqueline's calibre is joining us. JWT has a global reputation for hiring some of the very best planners in the business and I'm delighted that the NZ office now has a planner with such experience and expertise. Jacqueline is highly respected and is regarded as one of New Zealand's leading planners. Not only will our clients get great value from her but I hope she gets a buzz from working with some of the amazing planners in our regional and global network."

Curious producer Tara Riddell has produced a visionary adaptation of 'The Lover', by playwright Harold Pinter, which runs at The Basement in Auckland from tomorrow 3rd February until 13 February, 2010.
 
Reviewers are already praising the production for pushing the boundaries of contemporary theatre and drawing new audiences to the medium: "The Lover reinvents theatre as we know it and moves the scripted word above and beyond what we expect, and into the realm of sex, fashion and art."
 
Riddell has compiled an inspiring team of actors, fashion designers and set designers to bring her vision to life, creating a one-act play that is strikingly designed, cleverly directed and sexually charged.

As the launch of the iPad sparked a global debate on how it might affect mainstream media ranging from newspapers to TV, Simon Canning in today's Media section of The Australian reports that one Australian company predicts it could derail one section of the communications industry: direct mail. 

This collaboration between The Wonderfactory and Time, Inc. for Sports Illustrated is an example of how tablets such as the iPad will enable the creation of innovative, addictive experiences by magazine and newspaper publishers, media companies, and advertisers.

View the presentation.

Watch out for DDB's event for Coastguard NZ which is taking place this weekend.  In essence they're going to conduct a live rescue mission that relies on the public to help find a capsized vessel and its crew within two hours.

On Sunday 31 January at 5.40pm, real time footage shot in first person will air on TV One. The POV footage will put viewers into the shoes of a Coastguard volunteer at the start of a rescue operation to find the capsized boat somewhere in the expanse of the Hauraki Gulf. Viewers will be directed to www.liverescue.co.nz  to join the search effort, where they'll find themselves in a simulated Coastguard Air Patrol search plane, scouring the New Zealand coastline in real time for the missing vessel.

The Ad Show, which shines the spotlight on advertising, is going where no commercial has gone before - ironically, to TVNZ's ad-free channel.

The Ad Show is the first in New Zealand to focus solely on advertising, marketing and PR. It's also the first to give audiences an ongoing opportunity to fire back at the advertising industry.

The show will be hosted by New Zealand ad industry reporter, Hazel Phillips, whose weekly National Business Review column is a must read. Phillips brings a level of credibility and inside knowledge to the show and will be joined by Media7 reporter Simon Pound (pictured above and below with Phillips).

The D&AD Awards 2010 deadline is tonight. All entries need to be completed and paid for online by midnight GMT (Friday 29 January).

Due to the additional resources required to process late entries, a 10% surcharge will apply to any submissions made after Friday 29th January. Entry packages can be sent to their offices later as long as they arrive by Wednesday 10 February 2010.

ENTER HERE 

Bestads Top 6 Commercials of the week in the world is now ready to view, reviewed by John Merrifield (pictured), creative at large, TBWA\Asia Pacific.

The deadline for all applications across Australasia, is Friday, January 29th. Your submission must be received by 5:00pm in your state or country. The brief will still be available to download until tomorrow evening.

For AWARD School Wellington, visit www.awardschool.co.nz

Case study: Commuters at selected Adshel Create shelters were recently treated to courtside action as Whybin\TBWA unveiled its latest Create campaign in support of the ASB Classic. The specially designed bus shelters combined posters, decals and sound technology to create a tennis match experience within the selected Adshel bus shelters.

MySpace Music has launched a brand new application that enables music fans to star alongside some of the biggest names in the worlds of pop, hip-hop, dance, indie and rock in a range of exclusive personalised videos. The application was created by BBH London and Pulse Films. Post production by Absolute Post and digital partner Domani Studios in New York.

DDB New Zealand is one of four agencies from around the world on the shortlist for Ad Age International Agency of the Year, the title won this year by Argentina's Santo. The other agencies nominated were Almap BBDO Sao Paulo and Sid Lee, Montreal.

According to Advertising Age... DDB's New Zealand shop is a master at mobilizing Kiwis to participate enthusiastically in ad efforts aimed at them, from shaving their heads to become cranial billboards to guessing when a giant strawberry will explode.

Entries to The One Show 2010 close Friday February 12. Pencil and Merit winners are showcased online for the world to see and are also published in The One Show Annuals. The One Show awards will be held in New York on Thursday May 13. Enter here.The One Show is one of the Big 5 international shows counted in the CB Creative Rankings.

Cannes Lions 2010 will be accepting entries from Thursday 28 January.  And in a move that could almost double the size of entries to the Festival, Cannes is finally introducing Craft Lions across its major categories, such as the Film Craft Lions, which honour direction, cinematography and editing etc. There will also be Craft categories in Cyber, Press and Radio Lions and 3D structural design in Design Lions. Cannes is also introducing two new awards: Independent Agency of the Year and The Grand Prix for Good.

Great tips for students (wherever you are) in this promo for Rethink's design scholarship for Langara College, Vancouver.

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Continuing its recent string of new appointments, award winning visual effects and animation studio Oktobor has added senior producer, digital Amanda Kabel (pictured) and two new account managers to its team.

Says Oktobor GM Bruce Everett: "The policy at Oktobor is to hire the best talent and create the best possible team in order to give our clients what they require and indeed, exceed their expectations. I'm delighted to say that our three new appointments do exactly that. We are expanding our account management team with the very experienced Cristina Caseres and Zoe Jones who returns to us after a short break and have created the new role of senior producer, digital which is being filled by industry heavyweight Amanda Kabel. Cristina and Zoe will work under our account director Ganesh Raj and Amanda alongside myself and the senior creative team."

New York Festivals International Advertising Awards has selected four New Zealand and five Australian jurors to the 2010 juries. 

The jurors invited from New Zealand are: Peter Ogden, executive creative director at JWT Auckland, who is judging TV/Cinema; Philip 'Duster' Andrew (pictured), CEO/ECD at Clemenger BBDO Wellington, who is judging Print; Greg Whitham, interactive creative director at Ogilvy, who is judging Digital & Interactive; and Mark Addy, digital creative director at JWT Auckland, who is judging Digital & Interactive.

The elite Titanium and Integrated Jury, which awards breakthrough ideas and the best integrated campaigns, will be chaired this year by Bob Scarpelli (far left), DDB Worldwide's Chairman and Chief Creative Officer. The elite jury of ten includes Nick Worthington (left), Executive Creative Director of Colenso BBDO, New Zealand (CB's 2009 NZ Agency of the Year).

The Sweetshop is celebrating the nomination of writer director Dylan Pharazyn's debut short, VOSTOK STATION for a 'New Frontier' award at this year's Sundance.

Set in the arctic wilderness, the eight-minute film follows the single survivor of a catastrophic disaster experiencing a mystifying moment of transitory beauty.  Written and directed by New Zealander Dylan Pharazyn, it was co-produced by The Sweet Shop and Richard Collins. Funding came from the Screen Innovation Production Fund, a partnership between NZ Film Commission and Creative NZ, with post-production handled by the NZ Film Commission.

After 18 months working on the TSB Bank business, in December 2009, Freemans Bay Indie Republik resigned the account. This will take full effect from 1st March 2010.
"We wish TSB Bank all the success for the future", says Republik Director Paul McNamara.

Bestads Top 6 Commercials of the week in the world is now ready to view, reviewed by Ali Shabaz (pictured), chief creative officer of Grey Group Singapore, Indonesia and Thailand. Ali's favourite in Outdoor is the Metservice work from Y&R Wellington.

Colenso BBDO, Auckland has recruited hot young UK creative team Will Bingham and Victoria Daltrey.

The pair originally teamed up at Central Saint Martins Art College in London. On graduating, they won a year-long scholarship, sponsored by Diageo, working at three of their roster agencies: AMV BBDO, JWT and BBH. They were then hired by BBH and have been there for five years before deciding to come out to NZ to join Colenso BBDO.

Ogilvy is gearing up for an bumper 2010 with three major new appointments in its creative department, recruiting three multi award-winning creatives to fill newly created group head positions: writer Richard Loseby and art directors Martin Hermans and Darran Wong Kam (pictured above, left to right).

180 Los Angeles has created this spot for Sony, which will be airing worldwide this year, including New Zealand.

William Gelner, executive creative director, 180 Los Angeles, told Bestads: "It's a rallying cry internally and a reminder to the world that Sony believes anything you can imagine, you can make real. The campaign encompasses Sony's philosophy, inspiring employees and consumers and guiding everything from engineering to advertising."

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ADFEST has extended the deadline for entries until 31 January 2010. To enter, visit www.adfest.com and click the 'Entries' tab.

There are 13 Lotus categories to enter: Film Lotus; Press Lotus; Poster Lotus; Outdoor Lotus; Cyber Lotus; Direct Lotus; Design Lotus; Radio Lotus; Print Craft Lotus; Film Craft Lotus; New Director Lotus; 360 Lotus; and INNOVA Lotus.

ADFEST is the only Asia Pacific Advertising Festival that originates in Asia and the only one that accepts entries from Australia and New Zealand. For more information, contact Entry Manager, Puk: puk@adfest.com

Delegate passes to attend this year's Festival are now available by clicking the 'Delegates' tab at www.adfest.com

In conjunction with metservice.com relaunching its site, Y&R Wellington has created a billboard campaign to show people that with metservice.com as their planning tool any type of day can be wonderful. For 'wind', thousands of multi coloured children's pinwheels fluttered on the billboard surface. For 'rain', simulated (and actual) rain water spun specially-designed rainbow-wheels.

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Michael Barnfield will join AIM Proximity, Auckland (the world's 2nd ranked direct agency*) in late February as creative director, relocating from Sydney where he is currently creative group head for Saatchi & Saatchi. He will be leading AIM's creative department alongside ECD Nick Worthington.

Adam Good, CEO of AIM Proximity said there was considerable interest in the role thanks to the agency's high profile around the world. "Nick and I are stoked to have Michael on board. His track record speaks for itself and he'll be a great fit for the next evolution of AIM Proximity."

Says Barnfield: "AIM Proximity is not just doing some of the best direct and digital work in New Zealand, they are showing the rest of the world how it's done. To be given the chance to be involved in their ongoing success is one that I jumped at."

Internationally lauded, multiple award-winning advertising creative Dylan Harrison has been appointed executive creative director of Saatchi & Saatchi New Zealand, taking the role left vacant after the departure of Mike O'Sullivan. His appointment completes the new leadership team for Saatchi's New Zealand following last month's announcement of New Zealand-born Nicola Bell's selection as the new CEO.
 
Aussie expat Harrison joins the New Zealand team from a highly decorated 10-year stint with DDB London, where he picked up numerous awards for clients as diverse as Volkswagen, Marmite, Budweiser and the Guardian newspaper. In addition to three nominations and a Silver pencil at D&AD, he has won at every major awards show, including gold at Cannes, The One Show, Clio, ANDY, Creative Circle, Campaign Press and Eurobest.

Music composition and audio production company Soundtrax, and music supervision and licensing company Mana Music have merged.

The companies, both veterans of music services to the film, television and advertising industry, have become Franklin Road, a one-stop music services business.

Franklin Rd will offer composition, music supervision and licensing, and audio post services under one roof. It will be run by joint managing directors Stacey Thomas Wah and Jonathan Hughes (pictured).