ClaireDavidson_AdStars2014.jpgThe AdStars festival officially commenced today with delegates from around the world rolling in to attend the three-day event.  The next few days will see the global creative communications industries share their ideas and campaigns, with work entered and also discussed on the stages during the seminars and speaker sessions.

AdStars is hosted by Busan Metropolitan City; not only to support the domestic advertising industry, but also to garner a foothold internationally.  This has well and truly proven to be the case with 12,591 entries from 62 countries coming in this year - now making AdStars the biggest advertising festival in Asia.  This is a huge achievement for a festival that began only seven years ago, in 2008.  This week we judged all 1,666 impressive finalists.  I feel like we all need a cup of tea and a lie down.

The slogan for this year is "Share Creative Solutions, Change The World" with "convergence" being the central theme.  AdStars focuses on sharing diverse creative solutions around the world, for the betterment of culture and humanity.  We're also being asked this week to think in detail about how we, in our professions in this industry, contribute to people through advertising.

The seminars kicked off today with "Open The Door To China".  Throughout the next three days here at AdStars the spotlight will be squarely on China, with discussions ranging from exploring new Chinese trends, to how we can make it in the Chinese market and even seeing the path to success for the South Korean cosmetics industry to enter the Chinese cosmetics market.  We already know that South Korea is the number one holiday destination for Chinese women (with the USA the top pick for men).

Continue reading Claire Davidson on the day one seminars at the 2014 AdStars Festival in Busan, South Korea
Screen Shot 2014-08-22 at 7.47.18 am.jpgOne Screen has announced the call for entries for 2015. The early bird deadline is on Wednesday, October 1 with the normal deadline set for Friday, October 31.

One Screen is the original film festival for the creative community by the creative community. It's the premiere festival that unites the film and advertising world on One Screen. This synergy gives industry professionals a venue to showcase film and video work made for any platform, thereby attracting some of the most innovative and visually arresting work.

VIEW 2015 ONE SCREEN FESTIVAL FILM
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The Work_CallforEntry_cover.jpgThe Call for Entries to The Work 2014 has been extended. The new deadline is Tuesday, September 2nd.

Now in its 12th year of publication, The Work is a 400+ page, hard cover publication that features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as the only true permanent record of creativity for the entire region.

Please note that this year we have simplified the entry process:

All entries are to be supplied on a USB.

This will be used for both judging and artwork for The Work 2014 (this eliminates the need for agencies to send multiple expensive couriers and it will greatly speed up the production process of The Work 2014).

There are three things that differentiate The Work 2014 from traditional award shows:

Sam Court: Two sides to every story

Sam Court2.jpgBy Sam Court, UX director, The White Agency, Australia
 
Historically, "stories" in marketing have been reserved for the frustrated filmmaker turned TVC director. In the last few years however, it seems that the power of storytelling has finally made its way into the world of digital marketing.
 
Digital stories offer an interesting twist on the traditional linear narrative. With interactivity, the viewer becomes the user and therefore has more control over where the story goes.
Screen Shot 2014-08-21 at 5.55.32 AM.pngWatch as BCM, Brisbane's Paul Cornwell and Kevin Moreland take on the #IceBucketChallenge, which started in the US in July and has since gone global via social media, reaching the highest echelons of politics, entertainment and business. All in the name of motor neurone disease, also known as ALS.

The challenge dares nominated participants to be filmed having a bucket of ice water poured on their heads. A common stipulation is that nominated people have 24 hours to comply or forfeit by way of a charitable financial donation.

They've challenged Todd Sampson (Leo Burnett), Russel Howcroft (Network Ten) and Sean Cummins (cummins&partners) to step up to the plate. Hopefully one NZ agency will start the ball rolling here with donations going to MND of New Zealand.

WATCH THE VIDEO
Spikes-Asia.jpgThe Spikes Asia Festival of Creativity, taking place from 23-26 September in Singapore, has invited leading names including Atlas, Omnicom Media Group, Proximity, SapientNitro, Adap.TV, Tencent and Stuff  to present Tech Talks at the upcoming festival.

The interactive sessions, which are sponsored by Omnicom Media Group, will showcase the newest technology currently reshaping the creative media landscape and will provide a unique opportunity to see which direction these innovations are heading in.
Mark Tutssel-thumb-400x265-99373-thumb-200x132-137891.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Mark Tutssel, worldwide chief creative officer of Leo Burnett.

BEST TV
Last weekend the new football season kicked off. Manchester United who sacked their manager David Moyes, and replaced him with one of the game's most celebrated and cerebral coaches, Louis van Gaal, were quickly reminded of the harsh realities of world's toughest league, with a humiliating home defeat to Swansea. READ MORE...
The Work_CallforEntry_cover.jpgThe Call for Entries to The Work 2014 is out and it's FREE to enter.

Now in its 12th year of publication, The Work is a 400+ page, hard cover publication that features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as the only true permanent record of creativity for the entire region.

Deadline is this Friday, Aug 22.

Please note that this year we have simplified the entry process:

All entries are to be supplied on a USB.

This will be used for both judging and artwork for The Work 2014 (this eliminates the need for agencies to send multiple expensive couriers and it will greatly speed up the production process of The Work 2014).

There are three things that differentiate The Work 2014 from traditional award shows:
SundayPunchJervois.jpgSunday Punch has a flash new office located at 85 Jervois Road, Herne Bay, Auckland.

After a successful first year of business the comedy specialists have outgrown its Halsey St offices.

As well as the normal office things; desks, telephones, highlighters etc, the shop's new home has a fully stocked bar and a custom built viewing room designed by Material Creative (Winners 2014 Retail Design Award).

With the larger tailored space the team can effectively juggle their eclectic commercial, television and film work.

To view their current director's reels or make a booking with the innovative Writer's Room featuring NZ's top comedians and comedy writers, click here.
Fotor081982033.jpgMedia agency Spark PHD has further solidified its NZ operation with two new appointments in its trading team.
 
Jodie Bennett and Marc Emery have been appointed as trading managers, working with PHD Group's trading director Scott Keddie.
 
Louise Bond, PHD Group CEO, says media trading has always been a pivotal part of Spark PHD's success and its broader philosophy, and the new roles acknowledge its growing importance in the ever-changing media landscape.
image002.jpgTotal interactive advertising spend in New Zealand was $142.37 million up 24% year-on-year proving to be the biggest quarter to date.
 
Says Spencer Bailey, chair IABNZ: "No one should be surprised that interactive advertising continues its strong growth, however when you compare us internationally we still lag behind. In markets like the US and UK, we are seeing television losing market share to brand building on the internet and mobile the main driver of ad spend growth. IAB will be working hard over the next 12 months to drive initiatives that help make New Zealand an innovative digital market."
image002.jpgFollowing a national study, leading media communications agency Havas Media and mobile marketing and commerce company Weve have identified how mobile has completely changed the boundaries of social acceptability.
 
A staggering 74% of respondents aged 16-24 said they need to have their mobile phones with them at all times, whilst almost two-thirds said they will check their phone when out with friends or colleagues if there is a lull in the conversation, according to the new independent research released today (18 August, 2014).
 
The study, which looks at the impact of digital disruption to both society and human psychology, shows that young people don't behave or think in the same way as they did ten years ago.  They don't just use their mobile phones to call friends and family, they rely on them obsessively, feeling anxious when they're away from them.
image004.jpgApp development company, MEA Mobile, has opened its first Australian office, offering its mobile application development and digital advertising services to Australian companies locally.

The company has appointed David King as managing director for Australia, who will work closely with MEA Mobile's offices in New Zealand and the US.

One of the early registered developers in the world for iPhone, MEA Mobile has been creating number one ranking apps for all mobile platforms for more than six years.
 
Specialising in mobile photo and video products, MEA Mobile is behind some the most successful photo and video apps including iSupr8, which is one of the top 10 apps worldwide for video making, with well over one million users, and Printicular which allows users to print their pictures directly from social media sites on their smartphone and be delivered to their door. The Printicular app currently delivers around 250,000 printed photos a month.
Screen Shot 2014-08-18 at 12.55.24 pm.jpgBy Simon Veksner, Creative Partner, DDB Sydney

Like a planet caught between two suns, advertising is constantly being pulled in two different directions.

On the one hand, we're asked to make our work relatable.

And on the other, aspirational. READ ON...
Screen Shot 2014-08-18 at 12.38.32 pm.jpgVodafone Warriors players Manu Vatuvei, Jacob Lillyman, Konrad Hurrell and Dane Nielsen are helping Wendy's launch a new burger with a TVC via Auckland agency &Some, playing on Kiwis' struggle to pronounce foreign words.
 
"Hard to say, easy to eat", Wendy's new Portabella Mushroom on Brioche burger launches this week with a French-style brioche bun developed in conjunction with local artisan breadmakers Pandoro.

VIEW THE SPOT
Screen Shot 2014-08-18 at 8.31.42 am.jpg.99 and Colenso BBDO are bringing back the magic of New World's Little Shop promotion, which won over the hearts and minds of Kiwis last year.

After a very successful campaign in 2013 where the nation fell in love with Little Shop, the agencies worked closely with New World to make it happen yet again.

VIEW THE SPOT
Regos Open-thumb-400x568-159241.jpgBand registrations for Flying Fish and CAANZ's Battle of the Ad Bands 2014 will close today, Monday, August 18.

The event will take place on Thursday, 11 September at the Kings Arms.

Cost of registration is $300 + GST per band, eligible to CAANZ members only.

Register by visiting www.botab.co.nz or by emailing office@caanz.co.nz.
Todd Wackrow & Matt Townsend (L-R).jpgAuckland-based digital agency, Union Digital has further enhanced its strategic and management offering by realigning the business with two newly created roles.

Union Digital's founding and acting managing director, Matt Townsend (right) moves into a strategy director role and Todd Wackrow (left), current head of client service, has been appointed as general manager.

The change in leadership of the business was brought about by a growing demand for digital ideas and activations, as well as a recognition that "digital" is now sitting squarely where marketing and technology collide. Whilst maintaining the businesses focus on technology, ongoing work across DB Breweries brand portfolio and new clients such as Pump, 1Above and Haier has driven an increased focus on campaign work.

Yukfoo Animation signs animation studio Dwarf

DWARF_STILL2.jpgYukfoo Animation has announced the signing of legendary Japanese animation studio Dwarf to its roster of directors.

Dwarf, creators of the iconic Domo and Komaneko characters, are renowned worldwide for their charming character design and stopmotion animation work. Launched in 2003 by Tsuneo Goda, Dwarf has gone on to become the go-to studio for original kawaii characters.
lialogo.jpgAgencies and production companies: Registrations close tomorrow (5pm Friday New York time) for the 29th LIA Awards with final entry deadline by the end of August.

Do you have work that you are proud to have in The LIA Book? This is your chance to have the world's top creative minds see, critique and honour your creativity. About 100 top and talented creative people from all over the globe will convene in Las Vegas to judge LIA's 29th competitions.
 
This year, LIA has added an additional medium to the competition - Branded Entertainment. Under the Branded Entertainment umbrella, judges will award creative solutions that is funded by and complementary to a brand's marketing strategy. This means the work must bear the brand's personality, positioning and marketing objectives. The idea can encompass any piece of content, scripted or unscripted, a comedy or drama as a single submission or a series. It can also take any form, be it film, television, live event, gaming, or music video. One of the main criteria is that it must be entertaining and engaging.
DGuqKLol6z7HB1gO-hSmbMs.jpgGPY&R Sydney has been appointed by former U.S. VP Al Gore and The Climate Reality Project on a global campaign that puts pressure on world leaders, through their citizens, to commit to meaningful carbon emission reductions.

Led by Andrew Dowling, Lucielle Vardy, newly appointed executive creative directors Bart Pawlak and David Joubert, and Y&R New York's David Sharrod, the GPY&R Sydney team presented the campaign to Mr. Gore and his team at The Climate Reality Project, as well as the Climate Change and Communications Groups at the United Nations.

VIEW THE 'AL GORE' VIDEO
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HiluxTVC_2.jpgSaatchi & Saatchi New Zealand has launched a new selection of amusing spots, created for Toyota Hilux's sponsorship of One Weather.

The spots feature the familiar 'mono-browed' character from past Hilux ads, presenting a range of alternative weather forecasts with a distinctly Hilux flavor.
 
VIEW THE SPOTS

Creative Directors: Corey Chalmers & Guy Roberts
Art Director & Copywriter: Charlie Godinet & Phil Hickes
Director: Corey Chalmers
Motion Graphics Designer: Tomas Cottle
Producer: Anna Kennedy
Business Director: Paul Wilson
Account Director: Susie Darling
Senior Account Manger: Amanda Brittain
Client: Andrew Davis & Susanne Hardy
Production Company: Gorgeous Films
Production Company producer: Edwina Monaghan
Audio: Liquid Studios

resize_then_crop_753_422.jpgThe 2014 Saatchi & Saatchi New Directors' Showcase #feelthereel premiered at Cannes Lions Festival of Creativity on 19th June, with a live event that introduced the Showreel of 19 films by 18 New Directors. Saatchi & Saatchi gave the audience a 'world first' experience: wristbands were handed out to all 2,300 audience members, and each individual wearer's emotional response was monitored for the entire time the NDS reel was projected.

VIEW THE VIDEO
AnnualCover14.jpgD&AD president Laura Jordan-Bambach has chosen to showcase a variety of global talent by selecting five different international designers to collaborate on the D&AD Annual 2014, which this year will be unveiled during London Design Festival on 16 September.

Produced in partnership with Hogarth, the D&AD Annual is the definitive guide to the very best in advertising and design, featuring all the awarded work from the 2014 D&AD Professional Awards.

Each year, the incumbent D&AD President has the responsibility of selecting a designer to contribute to the creative direction of the Annual. The 52nd edition is set to be one of the most ambitious yet, with independent designers and studios from Australia, Brazil, India, Japan and Vietnam working in collaboration from around the globe.
Screen Shot 2014-08-19 at 8.36.11 am.jpgTo make some noise around the issue of bowel cancer, BBCA (Beat Bowel Cancer Aotearoa) and Whybin\TBWA Auckland has created 'Fartbombs', located at bumsarefullofsurprises.org.nz - a website that enabled the public to add fart sounds to any YouTube video.

They could then share their creations with their friends and families. Each video ended with our message, helping us to spread the word about bowel cancer on social media.

VIEW THE CONCEPT

Client: Beat Bowel Cancer Aotearoa
Agency: Whybin\TBWA Auckland
CCO: Toby Talbot & Dave King
Creative Directors: Lisa Fedyszyn, Jonathan McMahon & Nathan Cooper
Head of Design: Phil Kelly
Creatives: Cece Chu, Ryan Price, Guillaume Calmelet & Smeta Chhotu-Patel
Senior Designer: Chris Lewis
Digital Design Lead: Alex Waskiewicz
Group Account Director: Nick Bulmer
PR Group Account Director: Rebecca Hyndman
Senior Account Manager: Amanda Green
Account Executive: Lucy Ochoa-Petit
Head of Content: Liz Rosby
Execute Digital Producer: Hollie Thornton
Producer: Sonali de Silva, Nick Barnes & Vanessa Wu
Sound Post and DCP: Envy Studios
Producer: Samantha Jukes
Sound Design: Vedat Kyici

Screen Shot 2014-08-14 at 7.56.02 am.jpgLife doesn't get any better for fanatical rugby fan Tim who gets to take his "best mate", New Zealand rugby superstar Richie McCaw, on a mystery trip courtesy of MasterCard in the latest spot from McCann Sydney.

Tim has returned in a third instalment of MasterCard New Zealand's PayPass promotion.

VIEW THE SPOT
Regos Open-thumb-400x568-159241.jpgBand registrations for Flying Fish and CAANZ's Battle of the Ad Bands 2014 are set to close this coming Monday, on August 18.

The event will take place on Thursday, 11 September at the Kings Arms.

Cost of registration is $300 + GST per band, eligible to CAANZ members only.

Register by visiting www.botab.co.nz or by emailing office@caanz.co.nz.
LoveYaWorkDayAug25.jpgWhat: Acknowledge your creative colleagues on Monday August 25 and give the whole industry a boost.
Where? Anywhere! On your shoot, in your rehearsal, at the water cooler and on social media - including industry blogs like CB.
 
Creative people strip their artistic soul daily in pursuit of an audition, a presentation, a performance or an exhibition. They must lay themselves on the altar of criticism to achieve success. For actors, musicians, dancers, designers, writers, art directors and comedians there are countless people in our competitive world happy to provide criticism. This is life in the 21st century.  
 
In an artistic world assessment is subjective. So what is the proof of success? All creatives want (need, crave) is to hear their good work has been noticed - especially from their peers.
 
Now there's an opportunity. One day in the year where we all find the time to simply say 'Hey, I love your work' to one of your collaborators. Or associate. Or assistant.
Scotty 2.jpgScott Coldham (left), the current head of account management at Colenso BBDO, has been appointed to the newly created role of general manager. Stepping into Coldham's role will be Angela (Ang) Watson.

Says Nick Garrett, Colenso's managing director: "The communications world is evolving and everyone knows that, but it's important for agencies to continue to grow by servicing clients with an unfair percentage of the best talent. Clients have invited agencies, or at least the ones they trust, back into boardroom and they want to talk to smart people who understand their business and know how to apply creative thinking to solve their business problems.

"These types of people aren't easy to find so when you do you need to give them room to grow and to do what they are best at.

"Scott Coldham is one of these individuals and has been extremely successful as our head of account management over the last two years. We have gone from strength to strength with our current clients, won new accounts, and introduced project and business management. However there is a need right now for our senior team to spend more of their time with clients which is why it our pleasure to promote Scott to the newly created position of general manager. Scott will be more client facing in this new role and have a broader remit across the agency and our clients working alongside me."
D&N.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judges are Dave Gibson (right) and Nathan Lennon (left), creative directors at Droga5 New York.

BEST TV
Winner: Assassin's Creed. Is this TV advertising's greatest ever foot chase? No. Because nothing will ever beat a bunch of cops chasing a gang of bank-robbing bogans, while trying not to spill their beers. That said, it certainly makes for some fun viewing. READ MORE...
Southern Comfort_shark.jpgWieden + Kennedy New York has released another spot in the "Whatever's Comfortable" campaign for Southern Comfort. "Shark", a commercial featuring "Little Red Riding Hood" by Bushwalla and Sallie Ford & The Sound Outside, coincides with Shark Week.

The spot was directed by Revolver director Steve Rogers through Biscuit Filmworks.

VIEW THE SPOT 
k9fmcreative.jpgColenso BBDO team of Matt Lawson, Oriel Davis, Levi Slavin, and Beth O'Brien have been named the June/July ORCA winners for their K9 FM campaign for Pedigree.

The team picks up $500 and a limited edition Martin Horspool certificate as well as a $5,000 radio schedule for Pedigree.
5.jpgNZ expat creatives Thom Darlow and René Van Wonderen have been hired as a team at R/GA New York.

Darlow was previously working at TBWA\Tequila, Auckland whilst Van Wonderen has spent the last few years freelancing at hot New York agencies such as Johannes Leonardo, Anomaly NY and TBWA/Chiat Day.

Says Darlow: "We'd love to tell you about the shelf our awards sit on, the shitloads of campaigns we've sold, and the millions of Youtube hits we've snagged, but there's not much to talk about on that front. We simply got introduced to a recruiter at the agency through a friend of a friend, and it just snowballed from there."

Simon Veksner: Are you a perfectionist?

2794910-3x2-940x627.jpgBy Simon Veksner, creative director, DDB Sydney

One of the most enduring stereotypes about the creative person is that we're perfectionists.

Screenwriters do endless drafts, poets agonise over finding exactly the right word, and Art Directors re-touch the shit out of their ads until they're perfect. READ ON...
dylan_headshot.jpgCB Exclusive - DDB Sydney executive creative director Dylan Harrison is set to depart the agency after over three years in the role to pursue his passion for directing, joining Filmgraphics Entertainment.

Harrison, the multi-awarded Aussie expat who spent 13 year in London, 10 of them at DDB, joined DDB Sydney in 2011 after spending seven months at Saatchi & Saatchi New Zealand.

At DDB London Harrison picked up numerous awards for clients as diverse as Volkswagen, Marmite, Budweiser and the Guardian newspaper. In addition to three nominations and a Silver pencil at D&AD, he has won at every major awards show, including gold at Cannes, The One Show, Clio, ANDY, Creative Circle, Campaign Press and Eurobest.

His print ad 'Cops' (pictured below) for Volkswagen won both the Grand Prix in Cannes and Eurobest, making it one of the most awarded print ads in history. He repeated the double Grand Prix honours again last year, scooping both the Eurobest and Epica top award for the Singing Dog' TV spot for Volkswagen.
FJ.jpgHolden is taking a look back at some of its much loved vehicles with a nod to the future in a new TVC via Ogilvy & Mather New Zealand, as part of an integrated celebration of the brand that will roll out over the coming months.

Angus Hennah, executive creative director: "Holden has always been, and will continue to be, part of the New Zealand landscape. We wanted to use charm and warmth to evoke the viewers' memories of Holden and the part the brand played in their lives."

VIEW THE SPOT
Music - Screen Shot 2014-08-04 at 10.58.14 AM.jpgSpark has today unveiled its new brand platform "Never Stop Starting", created by
Saatchi & Saatchi New Zealand.
 
Following the Company's 'moment in time' launch day activities on Friday, the new retail brand, built to share Spark's point of view on the world, rolls out from today through a multi-channel campaign including social, digital, TV, outdoor, radio, press and more.

VIEW THE FIRST SPOT
VIEW THE SECOND SPOT
Air NZ Hobbit safety video 1.jpgAir New Zealand, the official airline of Middle-earth, is giving fans a sneak peek at its next inflight safety video, an epic tale which will conclude the airline's highly successful three year association with The Hobbit Trilogy.

The video will celebrate the third and final film in The Hobbit Trilogy - The Hobbit: The Battle of the Five Armies and the airline's partnership with the film franchise and feature cameo appearances from director Sir Peter Jackson, Weta Workshop co-founder Sir Richard Taylor and cast members of the films.
Circle-Cirlcle.jpgThe Pond has taken the hard yards out of finding, vetting, and hiring fresh, young creative talent with a new programme called 'Up & Comers'.
 
The Pond has invited the very best recent graduates from throughout New Zealand to participate in the programme, which is designed to relieve advertising, digital, and design agencies of the arduous task of sourcing fresh, young creatives.
 
Graduates have been sought in the fields of advertising, animation, digital design, front-end and back-end development, graphic design, illustration, motion graphics, UX design, and writing - and more are being added daily.

FCB NZ wins National Screening Unit account

hd_logo_nsu_screen.jpgThe National Screening Unit, part of the Ministry of Health, has appointed FCB NZ as its full service agency.

The National Screening Unit (NSU) is responsible for the national leadership of New Zealand's organised screening programmes, which include breast and cervical screening and also a range of antenatal and newborn screening initiatives.

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